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Ida Ayu Triana; Dety Mulyanti

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

Business in the field of selling laboratory coats is intended to make it easy for analysts and student analysts to obtain laboratory coats, with good quality and affordable prices. Marketing mix is very important in the current situation where trade competition is getting tighter. With the marketing mix, we can find out the elements of the lab coat business in more detail. The method used in this research is literature study, namely by searching various written sources, both in the form of journals, archives, magazines, books, articles, and relevant documents so that the information obtained from the literature study is used as a reference. to strengthen existing arguments. Sales of laboratory coats must provide quality products at affordable prices. The application of mix marketing aims to maintain and optimize product quality, obtain competitive prices in the market, increase sales onset and increase the number of customers.

Andina Arsy Hanifah; Alfatah Adi Nugroho; Ayudya Valentina Tunggadewi

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

The presence of plastic in today's contemporary era, has various functions that greatly help people's lives. Plastic with all its properties, which are more inclined to the many advantages of its use and flexibility so that it is easy to use in various fields of life. With this fact, there are more and more products that rely on plastic as a basic ingredient in the manufacture of their products. This is of course supported by very high market demand, so that all types of production of goods made from plastic are mushrooming. If we return to our original purpose, the creation of plastic was indeed used as a substitute for paper bags, which at that time was experiencing a crisis of threats due to the increasing number of illegal logging incidents, so that there was a potential for the scarcity of the trees themselves. However, the opposite is currently true, where the use and production of plastics is increasingly dominating, making the remaining production waste and waste resulting from its use even more insurmountable. This is compounded by the fact that plastic is difficult to decompose, requiring hundreds of years of time. This, in the concept of a risk society is called the boomerang effect, because something that existed in the industrial era was created as a form of innovation that exists as a solution, but in the modern era like now it has become a separate risk for the surrounding community. For various phenomena as a result of the creation of plastic itself, society does not necessarily let them slowly be swallowed up by existing risks, but there are many efforts to create innovations as a way to protect themselves from various risks distributed by production and the increasingly widespread use of plastic in today's reality.

Mohammad Yusuf; Annisa Sanny; Zuhri Ramadhan

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

The government has high hopes for the benefits of Bank Syariah Indonesia because it is a momentum that will affect public awareness of the Islamic financial industry, especially Islamic banking. However, behind the opportunities of an industry there are challenges that must be resolved, as for these challenges are related to increasing financial literacy, how to adapt a new work culture which of course among the three previous Islamic banks has different characteristics, bank management that ensures that integration goes well without sacrificing previous quality resources, and how to create financial services that can compete and be able to accommodate and facilitate financing related to the main program of Islamic banks. The main potential for product development of Bank Syariah Indonesia can make the Islamic finance industry compete both regionally and internationally so that it can help the development of the national economy.

Robi Krisna; Mohammad Yusuf; Eka Putra

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

The purpose of this study is to determine the Halal Ecosystem and Halal Literacy in the development of Sharia Economic Halal Regulations. This study explains the halal ecosystem as a whole and what is included in the halal ecosystem. In addition, it also discusses halal literacy in Indonesia. Halal literacy is very important for all countries to learn to prepare people to face an ever-changing financial system. People will need a more economical understanding to actively participate in a global economy that tends to change. The data analysis method in this research uses qualitative-descriptive analysis. Qualitative research is carried out to build knowledge through understanding and discovery, so it is expected to reveal a variety of information that is thorough and full of meaning, but also does not reject quantitative information in the form of numbers. The results of this study are that the ecosystem needed in improving the halal industry refers to the supply, demand and enabler approaches. From the supply aspect, the existence of the Indonesian halal industry sector (food, tourism, fashion, medicine, media and renewable energy) has prepared various products that can be consumed by the public with a halal label. Government support provided, both as regulators, executors and evaluators, is needed as an enabler component in the halal industry ecosystem. Products from the halal industry itself are experiencing quite rapid development, the halal food and beverage sector, the financial sector, tourism, fashion, cosmetics and medicines, media and entertainment, as well as other sectors such as health care and education.

Edo Then; Defrizal Defrizal

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

This research has two purpose. First purpose to identify any kind of risk that appeared from bank activity on PT. Bank Lampung KC Bandar Lampung. Second purpose to know appliance of risk management for minimizing Non Performing Loan– NPL on one of their product, Kredit of Bank Lampung. The result of identifying the risk show that the risk which appeared from bank activity PT. Bank Lampung KC Bandar Lampung are credit risk, operational risk, and reputation risk. Credit risk are focus of this research. Risk credit appear on the form No Performing Loan that caused by several factor, that is internal, external, and other factor. To minimiz ecredit risk, PT. Bank Lampung KC Bandar Lampung has applying good risk management and provesuccesfully minimizing Non Performing Loan. The success of PT. Bank Lampung KC Bandar Lampung can be proven from NPL ratio that not exceed Bank Indonesia’s regulation no more than 5% and Bank Lampung Central Office’sregulation, no morethan 3%.

Kusnadi Kusnadi

Jurnal Motivasi Pendidikan dan Bahasa 2023 International Forum of Researchers and Lecturers

This research is motivated by the existence of one marketplace application. This study discusses the style of language in featured advertisements in the application. Advertising language style has the ability to convince readers by playing words or phrases so that readers are influenced to use the product. The purpose of this study is to analyze and describe the style of advertising language in the shopee application. The method used is descriptive qualitative method. The data in this study is the style of advertising language and the source of the data in the study is advertisements for shopee features that appear on youtube and television. The data collection technique in this study is the method of listening. Based on the results of the discussion on the analysis of the use of advertising language style on YouTube, it can be concluded that the Shopee application uses persuasive language style in the advertisements that are displayed, namely the use of repetition figurehead

Kornalius Tanesab; Jeferson Tanesab

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This study entitled Social Interaction Between Bugis and Atoen Pah Meto (Sociological Study in Teun Baun Village and Nekbaun Village, West Amarasi District, Kupang Regency). The background of this research is what are the forms and patterns of social interaction between the Bugis and Atoen Pah Meto in Teun Baun Village and Nekbaun Village? The aims of this research are 1) to know the social and economic life of the Bugis and Atoen Pah Meto people; 2) To find out the Forms and Patterns of economic social exchange, mutual social interaction such as: social closeness, cooperation; 3) management of impressions and messages, comparing the process of social exchange, mutual social interaction: cooperation, and messages and impressions that are contained in the social interactions of the Bugis and Atoen Pah Meto people in the two villages.This study uses a qualitative method with an inductive approach to the type of intrinsic case study research. The focus of this research is symbol interactionism. The techniques used are observation and interviews.The results showed 1) The social interaction between the Bugis and Atoen Pah Meto in Teun Baun Village and Nekbaun Village was very harmonious because there had never been any conflict; 2) Bugis people can still control their expenses and income from sales properly, while the Atoen Pah Meto people don't have records and they don't support each other; 3) The degree of social exchange as practiced by the Bugis and Atoen Pah Meto in terms of fulfilling the basic needs of the community is quite good.The conclusion of this research is that the trade relations of the Bugis people are far more advanced than those of the Atoen Pah Meto, why is it because the Bugis people concentrate fully on the kiosk business, on the other hand the Atoen Pah Meto people do farming and livestock as a legacy from their ancestors. The researcher's suggestion is that there is a need for cooperation in the kiosk business and trying to trust each other in carrying out a productive business.    

Indah Merdekawati; Restiana Restiana

Jurnal Riset Rumpun Ilmu Bahasa 2023 Pusat riset dan Inovasi Nasional

The purpose of this article aims to fulfill our task and advertising research that uses persuasive language, this research uses the literature study method and the results of the literature study method, The language used in an indomie advertisement is persuasive language, meaning that attracts the interest of the audience. Persuasive forms can be in the form of the use of language styles that can influence the mindset of the audience so that they are interested in trying and buying the products offered, the problem is that some advertisements on television now use slang, no longer using standard language

Vania Regita Lailia; Jojok Dwiridotjahjono

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

This study aims to determine digital marketing strategies through Instagram social media in increasing sales at the Arunazma Online Shop. This type of research is descriptive research. Data sources will be taken from documents, observation results, and interview results. The digital marketing strategy carried out by Arunazma includes the planning, implementation and monitoring stages to increase sales at Arunazma. The obstacles faced by Arunazma in implementing digital marketing, namely delays in delivery and lack of human resources. Arunazma can overcome these obstacles by accelerating the packing process and adding employees to make it more efficient. The positive impact of implementing digital marketing by Arunazma is that digital marketing can increase sales of products in the Arunazma Online Shop.

Ermawati Ermawati

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further. This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further.

Subroto, Maria Atik Sunarti Ekowati; Kristyana Dananti; Sri Wening

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

This Community Service activity aims to optimize the use of environmentally friendly agricultural products in the home industry for processing aloe vera into nata de aloevera. The agricultural products used are rice straw waste and bagasse which are processed into biodegradable raw materials. The experiment was carried out using a completely randomized design (CRD) with three treatments namely A (50% waste rice straw + 50% bagasse), B (75% waste rice straw + 25% bagasse), and C (25% waste rice straw + 75% bagasse). Measurements were made of the parameters pH, total acid, water content, protein content, and organoleptic nata de aloevera. The results showed that treatment A gave the best results in terms of pH, total acid, and protein content. Meanwhile, C treatment gave the best results on water content and organoleptic. It is hoped that the results of this research can provide alternatives to the use of environmentally friendly raw materials in the home industry for processing aloe vera into nata de aloevera and can meet consumer needs for healthy and safe food products..  Keywords: Biodegradable agricultural products, Home industry, Aloe vera processing, Nata de aloevera, Green technology, Green technology   Abstrak_Indo. Kegiatan Pengabdian pada Masyarakat ini bertujuan untuk mengoptimalkan pemanfaatan produk pertanian yang ramah lingkungan pada home industry pengolahan aloe vera menjadi nata de aloevera. Produk pertanian yang digunakan adalah limbah jerami padi dan ampas tebu yang diolah menjadi bahan baku biodegradable. Percobaan dilakukan dengan menggunakan rancangan acak lengkap (RAL) dengan tiga perlakuan yaitu A (50% limbah jerami padi + 50% ampas tebu), B (75% limbah jerami padi + 25% ampas tebu), dan C (25% limbah jerami padi + 75% ampas tebu). Pengukuran dilakukan terhadap parameter pH, total asam, kadar air, kadar protein, dan organoleptik nata de aloevera. Hasil penelitian menunjukkan bahwa perlakuan A memberikan hasil terbaik pada parameter pH, total asam, dan kadar protein. Sementara itu, perlakuan C memberikan hasil terbaik pada kadar air dan organoleptik. Diharapkan hasil dari penelitian ini dapat memberikan alternatif pemanfaatan bahan baku yang ramah lingkungan dalam home industry pengolahan aloe vera menjadi nata de aloevera serta dapat memenuhi kebutuhan konsumen pada produk makanan yang sehat dan aman. Kata kunci: Produk pertanian biodegradable, Industri rumahan, Pengolahan lidah buaya, Nata de aloevera, Teknologi hijau, Teknologi hijau.

Merlin Leona; Sandy Putra; Novi Angelina; Selina Phang; Evelyn Loo

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

Supply Chain Management has realized one of the main components into a competitive strategy to develop the productivity and profitability capabilities of a company. Supply Chain is a very important field for companies because besides aiming to meet consumer needs. The research method used in analyzing is a qualitative approach method. Activities involved in the Supply Chain of PT. Unilever Indonesia is a supplier, packaging, manufacturing, warehouse, distribution, retailer. PT. Unilever Indonesia decided to implement an enterprise resource planning (ERP) system and implement a fully operational SAP system to facilitate the company in the process of business integration to support the company's growth targets in the following years.

Tiven, Nafly Comilo

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

This community service aims to provide education and understanding that produces creations and products for the people of Ursana Preparation Village, Inamosol District, West Seram Regency, Maluku Province. The method used in this service is by educating the villagers of Ursana Preparation which is conveyed orally about making meatballs mixed with beef and tuna as a source of food and nutrition as well as income for the village community. The results of the extension activities showed: 1) The response of participants to the extension activities was quite good and enthusiastic, 2) The participants who participated in the extension activities began to implement recommendations, namely making meatballs mixed with beef and tuna as a source of food and nutrition for families and income for village communities.

Sahat Simbolon; Rusdiana Simamora

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

The objective of this study is to examine the impact of organizational culture, communication, and job stress on the performance of employees at Yayasan Perguruan Dr. Wahidin Sudirohusodo Medan. We employed a survey methodology by administering a questionnaire to a sample of employees from the foundation, picked at random. The acquired data was examined using regression techniques to ascertain the correlation between the variables under study. The analytical findings suggest that a favorable company culture exerts a substantial impact on employee performance. The values, conventions, and behaviors within a corporate culture have a significant impact on enhancing employee motivation, engagement, and performance. Furthermore, the establishment of efficient communication channels between management and employees is also crucial in enhancing work performance by fostering a clearer comprehension of organizational objectives, job responsibilities, and valuable input. Nevertheless, research has demonstrated that work-related stress has a detrimental impact on the performance of employees. Elevated levels of stress can disrupt employee focus, drive, and psychological well-being, resulting in diminished productivity and job excellence. These findings indicate that Yayasan Perguruan Dr. Wahidin Sudirohusodo Medan's management should strengthen a favorable organizational culture by emphasizing the principles of cooperation, creativity, and employee assistance.

Sukma Sahreni; Isramilda Isramilda; Rezha Irshadi Ashari

Jurnal Riset Rumpun Ilmu Kedokteran 2023 Pusat riset dan Inovasi Nasional

Background: Diabetes mellitus is a degenerative disease caused by the pancreas being damaged in production or insulin cannot work effectively. Portulaca Oleracea Leaf Extract can help reduce levels of Malondialdehyde. The purpose of this study was to analyze the effect of Portulaca Oleracea leaf extract on malondialdehyde levels in alloxan-induced rats as a diabetes model.Methods: There were 30 rats in this study divided into 5 groups, each group consisting of 6 rats. The negative control group was only given aquadest and standard rat feed, the positive group was induced with alloxan, the treatment group 1 was induced with alloxan and Portulaca Oleracea leaf extract at a dose 60 mg/200grBW, treatment group 2 was induced with alloxan and Portulaca Oleracea leaf extract at a dose 90 mg/200grBW and treatment group 3 was induced by alloxan and Portulaca Oleracea leaf extract at a dose 110 mg/200grBW rats. Analysis of the results used the One Way Anova test followed by Post Hoc LSD analysis to see differences between groups.Results: The results of One Way Anova test on Malondialdehyde levels showed that there was an effect after intervention of Portulaca Oleracea leaf extract among the five treatment groups p = 0.000. The results of Post Hoc LSD test showed that Portulaca Oleracea leaf extract had effective inhibits the formation of malondialdehyde activity at a dose of 90 mg/200grBB p = 0.145.Conclusion: It can be concluded that Portulaca Oleracea leaf extract can reduce Malondialdehyde levels.    

Khaerunnisa Khaerunnisa; Andi Bau Rana; Sayidiman Sayidiman; Muhammadong Muhammadong

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

Penelitian ini adalah jenis penelitian korelasional yang bertujuan 1) untuk mengatahui gambaran kedisiplinan siswa UPT SPF SD Negeri 218 Batang Kecamatan Bontotiro Kabupaten Bulukumba, 2.) Untuk Mengetahui hasil belajar siswa UPT SPF SD Negeri 218 batang Kecamatan Bontotiro kabupaten Bulukumba, 3) Untuk mengetahui ada tidaknya hubungan yang signifikan antara kedisiplinan terhadap hasil belajar siswa UPT SPF SD negeri 218 Batang Kecamatan Bontotiro kabupaten Bulukumba. Populasi dalam penelitian ini adalah siswa kelas IV,V dan VI SD UPT SPF Negeri 218 Batang Kecamatan Bontotiro Kabupaten Bulukumba yang berjumlah 56 siswa. Instrumen penelitian ini yaitu angket kedisiplinan dengan hasil belajar siswa. Tehnik pengambilan sampel pada penelitian ini menggunakan tehnik sampling jenuh. Teknik analisis data menggunakan analisis deskriptif dan analisis inferensial (Korelasi Person Product Moment dan Determinasi) Dari hasil penelitian ini diperoleh gambaran kedisiplinan siswa berada pada kategori tinggi sedangkan hasil belajar siswa berada pada ketegori sangat tinggi. Maka diperoleh bahwa terdapat hubungan antara kedisiplinan dengan hasil belajar. Berdasarkan hasil analisis inferensial (Korelasi Person Product Moment dan determinasi) diperoleh bahwa terdapat hubungan tetapi tidak menjadi faktor yang determinan antara kedisiplinan dengan hasil belajar siswa UPT SPF SD Negeri 218 Batang Kecamatan Bontotiro kabupaten Bulukumba.    

Muhamad Nuh; Edy Saptono

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

Penelitian ini mengkaji dan menguji pengaruh gaya kepemimpinan, motivasi kerja, dan lingkungan kerja terhadap kinerja pegawai pada rumah sakit dr. Iqbali Taufan. Penelitian ini merupkan penelitian kuantitatif. Penelitian ini menggunakan kuesioner untuk memperoleh data dari 30 responden. Data dikumpulkan dan dianalisis menggunakan software IBM SPSS (Statistical Product and Service Solution) versi 26.0. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja pegawai, motivasi kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai.

Antok Andriono; Dety Mulyanti

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

Abstrak          Strategi pemasaran yang komprehensif adalah strategi pemasaran yang disusun secara rinci mulai dari menentukan target konsumen, merencanakan biaya pemasaran, hingga penggunaan teknologi yang mendukung kegiatan pemasaran. Strategi ini merupakan bagian dari keseluruhan usaha suatu bisnis. Strategi pemasaran bertujuan untuk menjangkau target konsumen yang dianggap prospektif dan meningkatkan penjualan. Tujuan dari tinjauan teoritis ini untuk mengetahui bagaimana strategi manajemen pemasaran yang komprehensif dalam meningkatan penjualan.  Metode yang digunakan adalah tinjauan teoritis dengan menganalisis dan membandingkan teori yang telah ada. Hasil tinjauan teoritis ini yaitu strategi manajemen pemasaran secara komprehensif dalam meingkatkan suatu penjualan yaitu meliputi product, price, place dan promotion. Dapat disimpulkan bahwa strategi manajemen pemasaran dapat dipandang sebagai rencana yang menyeluruh dan terpadu mengenai kegiatan-kegiatan utama bisnis yang akan menentukan keberhasilannya untuk mencapai tujuan pokok dalam lingkungan yang penuh tantangan sehingga dapat meningkatkan penghasilan penjualan atau produk                   Bagi pengusaha tentunya senantiasa selalu menggunakan sumber-sumber yang dimiliki oleh suatu lembaga atau perusahaan disamping itu diusahakan pula untuk selalu mengatasi kesulitan-kesulitan serta tantangan yang ada dan meningkatkan usaha dalam penjualan.

Islahudin Islahudin

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

This study aims to determine the effect of teacher's professional attendance and benefits on work performance in MIN 1 Cilegon City. The independent variable in this study is the attendance and professional allowance of the teacher while the dependent variable is work performance. The research used in this study uses an associative method with a quantitative approach. The population in this study was the MIN 1 Cilegon Teacher with a total of 30 Educators. Sampling 30 respondents of saturated samples. Data were collected by questionnaire and analyzed by SPSS version 26. The statistical methods used were normality test, classic assumption test of linearity test, simple correlation test, regression test and coefficient of determination analysis. Based on the results of the study "The Effect of Teacher Professional Attendance and Allowance on Job Performance in MIN 1 Cilegon City", can be seen as follows: The results of the product moment correlation coefficient analysis show that r = 0.574 means that it has a moderate or significant correlation between attendance and allowance variables on work performance. In the calculation of the hypothesis obtained results tcount> t table (6.006> 2.001) Based on the calculations in the simultaneous F test obtained Fcount = 6.822, while the value of F table = (dk = nk-1 = 30-2-1 = 27 amounted to 3.35 with a real level of 0.05 Fcount> F table (6.822> 3.35) thus Ho3 is rejected and Ha3 is accepted with a significance level of (0.004 <0.05), it can be concluded that "there is a simultaneous and significant relationship between presence (X) and teacher professional allowance (X2) for work performance (Y) in MIN I Cilegon City ".

Tasrif Tasrif

Jurnal Ilmiah Serat Acitya 2023 Universitas 17 Agustus 1945

Saat ini perkembangan komunikasi melalui internet semakin pesat. Hal ini yang menyebabkan bisnis online semakin diminati. “Distribution Store Bullshirt Kota Bima” sebagai salah satu online store yang memasarkan produk dan memiliki strategi untuk menarik minat beli konsumen sehingga dapat bertahan ditengah persaingan bisnis online yang sangat ketat. Penelitian ini menggunakan metode kualitatif, dengan mengumpulkan data melalui observasi, wawancara, dan dokumentasi. Narasumber dalam penelitian ini adalah Pemilik dan 4 orang konsumen "Distribution Store Bullshirt Kota Bima". Hasil Penelitian ini adalah sebagai strategi komunikasi pemasaran yang dimiliki oleh “Distribution Store Bullshirt Kota Bima” akan diuraikan melalui teori marketing mix 4p yang terdiri dari product, price, place, promotion. Melalui elemen promotion “Distribution Store Bullshirt Kota Bima” memanfaatkan media social Instagram dan Facebook untuk menguraikan teori marketing mix 4p tersebut dan dari kegiatan yang dilakukan mampu menarik minat konsumen.