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This study looks into how brand experience, brand ambassadors, and brand image influence brand loyalty for Scarlett Whitening products in Kendal Regency. A total of 100 people who use Scarlett Whitening were included in the study. Information was gathered using an online survey on Google Forms. The data was analyzed using multiple linear regression with IBM SPSS 26 software, and responses were measured on a Likert scale. The findings show that brand experience, brand ambassadors, and brand image all have a strong and positive effect on brand loyalty for Scarlett Whitening in Kendal Regency. This is shown by the calculated F value of 99. 805, which is higher than the F table value of 2. 70, and a significance level of 0. 000.

Online media play a significant role in shaping public perception through framing processes, particularly on sensitive social issues such as protests. This study aims to analyze and compare how two Indonesian online news platforms, Kompas.com and Indozone.id, framed the student protest at Dongduk Women’s University in South Korea. This research employs a qualitative descriptive approach using Robert N. Entman’s framing model, which includes four elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. The data were derived from two news articles published in November 2024. The findings reveal that Kompas.com applied a more critical and comprehensive framing approach, emphasizing social context, historical cases of sexual harassment, and the importance of safe spaces for women. In contrast, Indozone.id focused on the virality aspect, providing minimal analysis and omitting moral and solution-oriented framing. These differences reflect the editorial orientation of each platform and highlight the need for media literacy in an era dominated by algorithm-driven journalism. The study underscores how media framing influences public understanding of gender justice and women's education issues.

This study aims to analyze the direct impact of the circular economy on the Waste Bank program. It is expected to demonstrate community involvement in the program. Community participation and engagement in waste management initiatives can help reduce the environmental burden caused by waste hazards and also serve as business opportunities for the community. The study is based on several factors, including government policy, entrepreneurial knowledge, income expectations, and entrepreneurial attitude. Data were collected from 202 respondents through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with a Partial Least Squares (PLS) approach. The results indicate that all variables examined in this study have a positive and significant influence on community participation.

This study examines the contribution of Micro, Small, and Medium Enterprises (MSMEs) actors in supporting community economic empowerment through their strategic role in strengthening tourist attractions in two destinations in East Java, namely religious tourism of Cheng Hoo Mosque Pasuruan and natural educational tourism of Jati Sewu Gresik. This research is based on the reality of tourist destinations that are the target of the study, where the role of MSMEs in both areas reflects a significant role in strengthening tourist attractions in destinations for visitors. Cheng Hoo Mosque Pasuruan and Jati Sewu Gresik have become new growing spaces for MSMEs that not only sell food, drinks, or tourist services, but also convey the distinctive values of the destination to visitors through direct interaction and the products sold. The method used is descriptive qualitative with a content analysis approach. The data collected was obtained from participatory observations in the field directly with MSME actors, and supported by secondary data obtained from various online sources such as news articles, tourism websites, and official information from the two related destinations. The results show that MSMEs in these two tourist destinations not only play a role in enriching the variety of attractions offered to tourists, but also play an important role in supporting the economy of the surrounding community. Trade activities carried out by MSME players around the tourist area directly create new economic opportunities while increasing community participation in tourism dynamics. In addition, MSMEs also create a more authentic, communicative, and inclusive travel experience for tourists.

Academic advisors play a strategic role in supporting students' academic success and personal development. Unfortunately, this role has not been fully optimized due to limited communication tools, restricted meeting times, and the absence of an integrated mentoring system. Through this Community Service Program, efforts were made to enhance the role of academic advisors by utilizing Microsoft Teams as a medium for communication and academic counseling. The program focused on first-semester students from a study program at Politeknik Negeri Batam. All activities were conducted online, including the identification of student needs, mapping of academic and non-academic problems, as well as the implementation of mentoring sessions and follow-up actions. The results show that the use of Microsoft Teams improved the quality of interaction between academic advisors and students, strengthened students' self-confidence and independence, and fostered local leadership among them. In addition, there was a positive shift in communication patterns and a collective awareness of the importance of academic support networks. These findings indicate that a digital approach to academic mentoring is an effective, flexible, and sustainable strategy for building an active and supportive learning community.

The advancement of artificial intelligence (AI) technology and social media has significantly influenced the dynamics of societal life, including women. Social media offers a space for the empowerment of women, but at the same time, it also presents various risks such as privacy violations, digital violence, and misuse of personal data. This community service activity aims to strengthen digital literacy among women, particularly in raising awareness of digital risks, protecting digital rights, and promoting safe and responsible social media use. The implementation methods of the activities include outreach in the form of workshops, discussion forums, and case simulations. The results of the activities indicate that there has been an increase in participants' knowledge about privacy in the digital world, forms of gender-based violence in the online realm, and strategies for preventing digital risks. This program is expected to serve as a model for empowering women through the enhancement of digital literacy in responding to the challenges of an increasingly digitalized era.

This research iss motivated by the problem of the lack of digital learning facilities that can be flexibly accessed by students and theachers at SMP Djama'atul Ichwan Surakarta, so that interaction in the theaching and learning proces is limited. The theories applied in this study include the concept of E-Learning as a distance learning method rooted in information technology, web-based system development, and an interactive technology integration approach to increase effectiveness and engagement in learning. The method used is the Waterfall model system development life cycle (SDLC), which includes the stages of needs analysis, system design, implementation with PHP and MySQL using the CodeIgniter framework, and function testing. The research findings show that the designed web-based E-Learning system successfully provides features for managing student and teacher data, distributing teaching materials, scheduling lessons, giving assignments, and interaction through discussion forums. This system is considered capable of supporting a more organized and interactive online education process.The implementation of this systemis expected to a long-term solution to overcome the limitations of traditional learning methods and become a foundation for the development of digital learning platforms in the futur.

This study aims to examine the strategy of optimizing waste retribution and its impact on increasing Local Original Income (PAD) in Karang Berombak Village, Medan City, using a literature study method. The data used are sourced from various relevant online references, such as scientific articles, research results, and policy publications. Data collection techniques are carried out through literature reviews that include statistical data, policy analysis, and case studies that are in accordance with the focus of the study. The results of the study indicate that optimizing waste retribution in order to increase PAD requires a comprehensive approach. The strategy includes structured planning, consistent supervision, increasing public awareness and participation, and providing adequate facilities and infrastructure. The implementation of this strategy in an integrated manner is expected to encourage the effectiveness of waste retribution management and contribute significantly to increasing PAD in Karang Berombak Village.

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.

Social media has become a strategic space in the digital advertisin landscape including for illegal promotions such as online gambling. This study discusses covert advertising practices by entertainment accounts on Instagram that subtly promote gambling websites through watermarks, without disclosing that the content is sponsored. such practices are considered unethical and misleading, particularly for young audiences. this research uses a qualitative descriptive approach through literature review and content observation. the findings reveal that the lack of oversight and ethical awareness among content creators opens opportunities for misuse of social media as a platform for prohibited promotions. additionally, the absence of advertising labels makes it difficult for audiences to distinguish between entertainment and promotion. this study highlights the need for ethical advertising education among content creators, along with stricter regulations and monitoring by relevant authorities. by doing so, unethical and illegal advertising practices can be prevented, protecting the broader public, especially the younger generation, who are highly active on social media.

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.

Asessing how well digital platforms work to improve student achievement is becoming increasingly important as these technologies become more widely adopted in the education sector. This study examines the contribution of Microsoft OneDrive in social studies learning at the secondary school level, with an emphasis on its potential to support learning flexibility, strengthen collaboration between students, and encourage learning autonomy. The lack of studies that specifically review the benefits of OneDrive in the context of the Indonesian education system, especially in the implementation of the Merdeka Curriculum, is a significant problem identified in this study. A descriptive, qualitative study employed the technique of document analysis on several instructional resources that utilize OneDrive. The results show that OneDrive facilitates the distribution of assignments, increases the accessibility of educational resources, enables immediate feedback, and encourages both solo and group learning methods. OneDrive also facilitates the synchronization of online learning methods with curriculum objectives. However, obstacles still exist, such as the lack of supporting facilities and educators' low digital skills. Overall, OneDrive is considered an instrumental tool in transforming social studies learning to a more responsive, efficient and student-oriented digital structure.

In the current era of digitalization, villages are expected to follow technological developments to modernize correspondence services. Village administration services delivered via the internet enable the village government to communicate information quickly and simply to all village officials, the community, village organizations and the community within the village. Apart from that, the community can submit input to the village government through village information services to direct development in a more positive direction. The problem in Serasah Village that often occurs is that the village head and office staff concerned with carrying out services are often not at the village office because they are out of town on business or there are sub-district meetings and currently there are additional activities in the form of training. electrical installation from BLKP Jambi. So many residents experience obstacles because of this, in fact, some residents who live far from the office area often receive less than optimal service. Based on this problem, it is necessary to design an information system at the Serasah Village office which will take the form of a website which has features regarding information regarding news and activity agendas that will be carried out at the Serasah Village Office, features for online letter submission services and checking the status of letter submissions made. by society. The system development method used to develop websites is the waterfall model. After creating the website, the website testing stage was carried out using the black box testing method with successful test results and a feasibility test was carried out using a Likert scale model. The results of the feasibility test were carried out using a questionnaire and data was obtained with an average percentage of 81.6%.

The rapid technological development in the Society 5.0 era has brought about a transformation in digital political participation in Indonesia as well as changes in student political participation patterns. Students, as a young intellectual group, have their own unique ways of using social media for political participation. The purpose of this research is to understand the role of social media in student political participation in the Society 5.0 era. This study employs a qualitative method with a descriptive approach. In the data collection process, this research uses interview and documentation techniques involving 15 students who are engaged in intracampus organizations and students who actively use social media. To test data validity, this study uses a credibility test through source triangulation. The research findings show that Instagram and TikTok social media platforms are widely used for accessing political information. These social media platforms play an important role in shaping students' political awareness. In the Society 5.0 era, forms of student political participation through social media include engagement in online discussions, sharing political posts, and promoting hashtags related to political issues. The challenges of digital political participation include the prevalence of hoax news, buzzers, low literacy levels, and political polarization or conflicting viewpoints that become obstacles in utilizing social media as a space for student political participation.

This study aims to analyze the influence of service quality and customer trust on customer satisfaction and customer loyalty among DANA e-wallet users in DKI Jakarta, both directly and indirectly through customer satisfaction as a mediating variable. Data were collected from 235 respondents through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results indicate that service quality and customer trust have a positive and significant effect on customer satisfaction. However, neither variable has a significant direct effect on customer loyalty. Conversely, customer satisfaction shows a positive and significant influence on customer loyalty and serves as a mediator between service quality and customer trust toward customer loyalty. The instrument's validity and reliability were confirmed through outer model testing, discriminant validity, and construct reliability analysis. These findings highlight the critical role of customer satisfaction in building user loyalty toward e-wallet services.

This study aims to analyze the use of Online Integrated Banking Sharia System (OLIBSS) in improving the accuracy and efficiency of wadiah savings transaction processes at BPRS HIK Parahyangan. This study uses a qualitative approach with primary data collection methods through interviews and secondary data obtained from relevant internal documents. The results of the study indicate that the implementation of OLIBSS makes a significant contribution to improving the accuracy of recording wadiah savings transactions, minimizing human error, and accelerating operational processes that were previously carried out manually. In addition, this system also supports efficiency in reporting and internal supervision. Thus, the use of OLIBSS has proven effective in supporting a reliable accounting information system that is in accordance with sharia principles.

Voting at SMK Plus YSB Suryalaya has traditionally been carried out manually, resulting in a time-consuming process that is prone to errors. Therefore, to improve the efficiency and accuracy of the election process, an online voting system is needed. This research aims to develop a web-based E-Voting system with a Multi-Vote model, allowing voters to vote for multiple candidates across different election categories. This system is designed to simplify the election process at the school, with features such as candidate registration, voter registration, real-time voting, and automatic processing and tabulation of election results. The system was tested using Black Box Testing to ensure its functionality and security, and the results show that the system performs well and meets user requirements. With this system, it is expected that the election process at SMK Plus YSB Suryalaya can be carried out more efficiently, transparently, and with fewer errors.

Maraknya kasus kecurangan atau manipulasi dokumen sertifikat atau piagam penghargaan pada proses Penerimaan Peserta Didik Baru (PPDB) di berbagai wilayah di Indonesia, menjadi permasalahan yang serius untuk diselesaikan. Tindakan ini dapat merugikan para siswa yang telah berprestasi secara jujur, merusak kepercayaan masyarakat terhadap integritas pendidikan dan kredibilitas sistem PPDB itu sendiri, sehingga berdampak pada kepercayaan masyarakat kepada institusi atau lembaga pendidikan dan pemerintah. Metode penelitian yang dipergunakan adalah case studies research. Peneliti menggunakan metode Rapid Application Development (RAD) untuk pengembangan sistem dan blackbox testing berbasis equivalent partition untuk metode pengujian sistem. Berdasarkan hasil blackbox testing berbasis equivalent partition, bahwa sistem informasi verifikasi online yang dibangun, secara keseluruhan fungsionalitasnya sudah berjalan dengan baik. Sistem yang dibangun juga sudah sesuai dengan kebutuhan pengguna dalam mengakomodir permasalahan terkait dengan verifikasi sertifikat secara online, sehingga dapat meminimalisir praktik kecurangan atau manipulasi dokumen sertifikat atau piagam penghargaan.

The rapid growth of local brands in Indonesia's fashion industry is driven by the use of online media as a promotional platform. One notable brand is Ventela, which employs a co-branding strategy to capture market attention. This study aims to analyze the implementation of co-branding by @ventelashoes on Instagram, evaluate consumer purchasing decisions regarding Ventela Konnijiwa shoes, and measure the extent to which the co-branding collaboration between Ventela and Mantappu Jiwa by Jerome Polin influences purchasing decisions. The study applies co-branding theory, which includes dimensions such as brand awareness, brand strength, mutual benefits, uniqueness of collaboration, as well as positive consumer judgment and response. Meanwhile, the purchasing decision process is analyzed through five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. A quantitative approach was used in this study through a survey method, with data collected from 133 followers of the @ventelashoes Instagram account using a random sampling technique. The results indicate that the co-branding between Ventela and Mantappu Jiwa received a positive response from the respondents. The influence of co-branding on purchasing decisions is strong, with a correlation value of 0.904. Co-branding contributes 81.8% to the purchasing decision of Ventela Konnijiwa shoes, while the remaining 18.2% is influenced by other factors.  

The purpose of this activity is to find out how much knowledge the local community in Patimban Village has regarding the internet to avoid fraud on online shopping sites or E-commerce. This Community Service Activity uses a field observation method (direct observation) by visiting people's homes through the distribution of information paper. The results of the activity concluded: first, online fraud is in principle the same as conventional fraud through the use of electronic systems (computers, internet, telecommunications devices) as a criminal act of fraud based on Law Number 11 of 2008 concerning Information and Electronic Transactions. Law enforcement officers often experience difficulties and obstacles in ensnaring perpetrators of fraud; and second, this criminal act of fraud can be charged with Article 378 of the Criminal Code as a criminal act of fraud or Article 28 paragraph (1) of the ITE Law concerning the regulation of the spread of false and misleading news that is detrimental to consumers. Or it can be charged based on both articles at once, namely, 378 of the Criminal Code in conjunction with Article 28 paragraph (1) in conjunction with Article 45 paragraph (1) of Law No. 11 of 2008 concerning fraud and/or ITE crimes.