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Currently, providing halal certification for a product has become a necessity. Consumers are now more careful when choosing halal-certified products before consuming them. In Jumputrejo Village, Sukodono District, Sidoarjo Regency, there are a number of Micro, Small and Medium Enterprises (MSMEs) that have not obtained halal certification. Therefore, the KKN team from Sunan Giri University Surabaya has held a seminar on Increasing MSME Turnover through Halal Certification, with the aim that local MSMEs can obtain halal certification. The process of implementing this seminar consists of three stages, namely (1) planning, which involves mapping the problem; (2) finding solutions to the problem; and (3) coordination with MSME partners. The implementation of the seminar on turnover development through halal certification was carried out using the method of delivering material and question and answer sessions. The results of this activity show that MSME partners who attended the seminar showed enthusiasm in asking questions related to halal products, the benefits of halal-labeled products, and the procedures for receiving halal certification.

This research aims to conduct risk analysis on Micro, Small and Medium Enterprises (MSMEs) with a case study on XYZ MSMEs using the SWOT analysis method. Risk analysis is crucial in identifying internal and external factors that can affect business continuity. By applying the SWOT approach, this research evaluates the strengths, weaknesses, opportunities and threats faced by XYZ MSMEs. By identifying these factors, this research provides a holistic picture of the internal and external conditions of XYZ MSMEs and the risks that may arise. The SWOT method is used as a tool to formulate an effective risk management strategy to increase the competitiveness and resilience of XYZ MSMEs in the market. The results of this analysis can be the basis for more targeted strategic decision making and risk planning in supporting the growth of MSMEs in a dynamic business environment.  

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to increase their sales and profits. Online marketing is suitable for new businesses or ventures. Of course it is cost effective, because you don't have to place products/services, can be controlled yourself without having to recruit employees, unlimited time or working hours, and has a wide market reach, because online marketing is supported by the presence of websites or social media (Facebook, Instagram, WA, etc.) and this research is also aimed at proving that there is an influence of digital marketing on the sales performance of Durenstory Serang MSME products. This research uses quantitative methods with a survey approach. Research data was obtained through a questionnaire distributed to 10 respondents who were Durenstory customers. Data were analyzed using simple linear regression analysis. The research results show that digital marketing has a positive and significant effect on the sales performance of Durenstory Serang MSME products. This means that the better the implementation of digital marketing, the higher the sales performance of Durenstory products. Based on the results of this research, it can be concluded that digital marketing is an effective strategy for improving the sales performance of MSME products. Therefore, MSMEs need to implement digital marketing strategies appropriately and sustainably.

This sharing session activity aims to find solutions to the problem of increasing business productivity among MSME players. This activity is the result of a collaboration between STIEM Bongaya Makassar and the Bali chapter of the TDA foundation which was held at the Wistara cafe, Badung Regency, Bali with the theme of MSME revival activities. The activity method is carried out through sharing sessions by forming a group discussion forum (FGD) where the presenters and participants provide input to each other and formulate appropriate strategies to increase business productivity. One of the conclusions obtained is that increasing productivity among Micro, Small and Medium Enterprises (MSMEs) can be the key to business success and growth in the form of increasing production efficiency, improving product quality, improving marketing, improving skills and knowledge, increasing cooperation.

Micro, Small and Medium Enterprises (MSMEs) have an important role in advancing and improving the economy. Sempulur is one of the MSMEs located on Jalan Pelita Tama No. 2b, Rejomulyo Village, Kartoharjo District, Madiun City. This assistance aims to help the problems faced by Sempulur MSMEs. The service methods used are observation, information collection, problem mapping, implementation of mentoring activities, and problem evaluation. In this activity, the results of MSMEs Sempulur can be seen in the form of increasing marketing media in the form of understanding of social media so that it can improve product marketing.  Planned and efficient financial management. For the government, it is better to provide individual guidance and mentoring to MSMEs to assist in business planning, management, and development.

This journal aims to analyze the business market for social media management services and its impact on the growth of MSMEs (Micro, Small and Medium Enterprises). In this digital era, the use of social media has become a key element in marketing strategies, especially for MSMEs who are trying to achieve their targets. This journal conducted an in-depth review of social media management strategies offered by service providers to MSMEs. This research includes market analysis, seeking an in-depth understanding of MSME needs, and evaluating the extent to which social media management services businesses can meet expectations and improve MSME marketing performance. Through interviews, surveys and market data analysis, this journal provides a comprehensive view of market dynamics and the impact of social media management strategies on MSME targets. It is hoped that the results of this research will provide valuable insights for service providers and MSMEs to improve their collaboration in the digital realm, while strengthening the role of social media as an effective tool in supporting the growth of small and medium scale businesses

MSMEs play an important role in national development, especially in absorbing labor,equalizing income, regional economic development, increasing non-oil and gas exports, and increasing gross domestic product (GDP). Challenges often faced by MSME economic actors include limited working capital, low human resource capacity, and low mastery of science and technology, resulting in generally uncertain business prospects.The development of training programs for Micro, Small and Medium Enterprises (MSMEs) is carried out systematically using consultation methods, production discussions and mentoring.

Micro, Small, and Medium Enterprises (MSMEs) play an important role in a country's economic growth. However, some MSMEs still face obstacles in adopting digital marketing strategies and social media. This research focuses on Indah Rasa MSME and uses interview, observation, and documentation methods to collect data. The results of interviews with MSME owners identified problems and promotional strategies implemented. Observation techniques were used to understand field conditions, while documentation recorded historical data and MSME activities. The adoption of digital marketing strategies by MSMEs is important to improve competitiveness, but challenges related to knowledge, concerns over data security, and limited access to resources still need to be addressed. This research provides an in-depth insight into the data collection efforts and techniques used to understand the challenges and opportunities for MSMEs in implementing digital marketing

The aim of writing this journal is to determine the application of digital-based accounting information systems in the bookkeeping of Small, Micro and Medium Enterprises (MSMEs), as well as understanding the importance of using digital technology for MSME players. By using case study methods from research and related journals, it shows that the implementation of accounting information systems by utilizing technology in MSMEs is currently starting to increase, as in MSME players who previously still used manual sales activities are now starting to utilize technology in sales and payment. However, MSMEs still prepare and manage accounting openings manually (traditionally) using paper. Counseling and training continues to be carried out so that it is hoped that the current rapid advances in technology can make it easier for MSMEs to carry out digital accounting which is more effective and efficient, and can also become MSMEs that are open to technological advances.

Micro, Small and Medium Entity Financial Accounting Standards (SAK EMKM) are prepared to meet the financial reporting needs of micro, small and medium entities. This research is intended to find out how the implementation of accounting based on SAK EMKM on the financial reports of Micro, Small and Medium Enterprises in the City of Surabaya. This study uses a qualitative descriptive research method. Collection is obtained by using interviews and documentation. The conclusion from this study is that informants have not fully used SAK EMKM in their financial reports and there are names that are not appropriate, such as business profit/loss performance, balance sheets, routine expenses and items that are not in accordance with SAK EMKM provisions. This is due to the low sense of interest in preparing financial reports and the lack of counseling about SAK EMKM for MSMEs.

The halal lifestyle has also experienced significant development both in Indonesia and in the world. In facing the era of globalization and intense business competition, Micro, Small and Medium Enterprises (MSMEs) in West Pontianak District are required to continue to adapt to changes and meet higher quality standards. However, there is still a lack of awareness among MSME actors in the District about the importance of halal certification. This will have an impact on losing their market share, especially among people who are increasingly aware of the halality of the products they consume. The type of method for implementing community service activities is a participatory dialogue seminar which is carried out by inviting 40 selected MSME players in the district to understand more deeply the importance and how to obtain certification. It is hoped that effective strategies can be found to increase the implementation of this certification among MSMEs in this region.

Micro, Small and Medium Enterprises (MSMEs) have a vital role in the Indonesian economy, creating new jobs, innovation and unique strategies. The growth phenomenon of MSMEs presents challenges and opportunities, encouraging the need for targeted strategies, in-depth market understanding and adaptability. This research explores strategic management practices in MSMEs in Dee Lestari's "Rantai Tak Putus". The strategies implemented include internal development, making the right decisions, and consistency in implementing positive values. The MSME players in this book are able to adapt strategic management to their business needs, not only for immediate business growth, but also to build a solid foundation for long-term sustainability. This creates an environment that supports business growth, strengthens competitiveness, and ensures the adaptability of MSMEs to change for sustainable business continuity.

This qualitative research aims to explore the role of Strategic Financial Fluency (SFF) as a catalyst for growth in Micro, Small, and Medium Enterprises (MSMEs). The study employs a multi-method approach integrating literature review, case studies, and expert interviews to construct a comprehensive understanding of SFF and its impact on MSMEs' growth trajectories. Sampling techniques involve purposive sampling of MSMEs representing diverse industries and geographical locations to ensure comprehensive data collection. Data analysis employs thematic analysis, focusing on identifying patterns and themes related to SFF adoption, utilization, and its influence on business growth. The findings reveal that MSMEs equipped with Strategic Financial Fluency demonstrate higher adaptability, resilience, and growth potential. Moreover, SFF facilitates informed decision-making, efficient resource allocation, and strategic planning, thus fostering sustainable growth in MSMEs. This research contributes to the existing literature by highlighting the pivotal role of financial literacy and strategic financial management in enhancing the competitiveness and growth prospects of MSMEs in a dynamic business environment.

This research investigates the financial management proficiency essential for the success of Micro, Small, and Medium Enterprises (MSMEs). The study aims to explore the strategies employed by MSMEs to effectively manage their finances and navigate challenges. The research model adopts an interpretivist approach, utilizing semi-structured interviews with MSME owners and managers. A purposive sampling technique is employed to select participants representing diverse industries and geographic locations. Data analysis involves thematic coding to identify patterns, themes, and insights regarding financial management practices. Preliminary findings suggest a variety of strategies, including budgeting, cash flow management, and strategic investment decisions, play pivotal roles in MSME success. Additionally, the study identifies common challenges faced by MSMEs in financial management, such as limited access to financial resources and lack of financial literacy. This research contributes to understanding the nuanced dynamics of financial management within the MSME sector, providing valuable insights for policymakers, practitioners, and MSME owners striving for sustainable growth and success.

This study aims to investigate the significance of financial literacy in empowering Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to explore the nuanced factors affecting financial literacy among MSME owners and its impact on their businesses. A purposive sampling technique is employed to select participants from diverse MSME sectors. Data is collected through in-depth interviews and focus group discussions. The analysis utilizes thematic coding to identify patterns and themes within the qualitative data. The findings highlight the crucial role of financial literacy in enhancing the resilience and sustainability of MSMEs. Moreover, the study underscores the need for tailored financial education programs targeted at MSME owners to improve their financial management practices and foster business growth in a dynamic economic landscape.

This training plays a crucial role in providing training to 37 participants in Nagari Bukit Batabuah, Agam Regency. It focuses on micro, small, and medium-sized enterprises (MSMEs) in the region. Pre-training needs analysis helped the community service team understand the challenges faced by the partners and identify their primary needs. Survey data indicates that the majority of participants have been actively involved in various business sectors, with many already owning their businesses. Income analysis suggests income variation, with most participants falling into the middle and upper-middle-income categories. In the context of digital marketing, Shopee emerges as the primary platform chosen by participants, while diversification through WhatsApp Business, Facebook, and Instagram is also evident. This training provides a deep understanding and practical skills to MSME entrepreneurs, assisting them in developing effective marketing strategies and leveraging the full potential of online media for business growth

This webinar discusses the importance of technological innovation in accounting information systems to enhance the efficiency and effectiveness of financial management among Micro, Small, and Medium Enterprises (MSMEs). By leveraging technologies such as cloud computing and integrated accounting information systems, MSMEs can improve transparency, accuracy, and speed in financial reporting, ultimately supporting better strategic planning and decision-making. The findings from this webinar reveal that many MSMEs still rely on traditional methods to assess financial health, which are inadequate to face the current economic challenges. The speakers emphasized the importance of good risk management and effective branding strategies to achieve sustainable business growth. By adopting new technologies and implementing prudent financial management, MSMEs can maintain their competitiveness in the dynamic global market.

Micro, Small and Medium Enterprises have a very important role in the national economy. One of the drivers of MSMEs is women who contribute 64% of Indonesian MSMEs. Finance has a very important role in starting a business. Based on the information we got, it can be concluded that Dharma Wanita mothers are still confused about how to start a business from their husband's limited income, therefore we help Dharma Wanita mothers how to manage their income so that they can set aside part of their income which will be used as capital in starting a business. The method of implementing this service is carried out by means of presentations and interactive discussions. The result of this service was that the women of the Dharma Wanita Association of the National Park Hall were very enthusiastic about the event. This could be seen from the many questions asked related to family financial management

Micro, Small and Medium Enterprises (MSMEs) play an important role in economic growth in Indonesia. Positioning Branding or brand identity is very necessary for every business, but in reality, few MSME players pay attention to brand positioning or brand identity themselves. Therefore, the purpose of this article is to provide information regarding the benefits obtained by paying attention to branding positioning for MSME players. By paying attention to brand positioning, MSME players can understand the benefits of their own brand positioning and hopefully be able to compete. We hope that this article can help solve the problems of MSME players in terms of their own brand positioning.

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The MSME target for the Innovation Development Program (PI) in this group is Ery Noer Craft which is located in RT 27 Prapatan Village, Balikpapan City District. The aim of this PI activity is to assist in the creation of product packaging innovations that are more attractive and safe. Apart from that, it also helps in assisting in recording simple financial reports through a digitalization system.