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Backgrounds : The puerperium is the period after childbirth, which is counted from after the placenta has come out, the puerperium is also called the recovery period, where the uterine devices will recover as before. Providing information about breast massage techniques to the public, especially to postpartum mothers is very important. Therefore efforts to provide information about breast massage techniques can be done through health promotion efforts. The results of a preliminary study conducted by researchers at the Gempol Health Center on 5 postpartum mothers using a questionnaire, of the 5 questions asked, 5 postpartum mothers answered that they did not know how to increase milk with breast massage techniques. Research Objectives : To find out the effectiveness of video media and leaflets on knowledge about breast massage techniques for postpartum women at the Gempol Health Center in 2022 Research Methods:This type of research is quantitative with a quasi-experimental research design and a pretest-posttest group design. The pop ulation in this study was 117 postpartum mothers who were at the Gempol Health Center. The sample in this study were 54 respondents. Bivariate analysis using the Wilcoxon test. Research results : The description of postpartum mothers' knowledge about breast massage techniques after being given leaflet media was mostly lacking as many as 32 people (59.3%). Postpartum mothers' knowledge about breast massage techniques after being given video media was mostly as good as many as 44 people (81.5%). Conclusions and Suggestions : It can be concluded that video media is more effective for increasing knowledge about breast massage techniques in postpartum mothers than media leaflets. It is recommended that managing midwives facilitate mothers in receiving health counseling/education especially for postpartum mothers regarding breast massage techniques during the postpartum period.

In the digital era, some MSMEs have not been able to compete in facing the challenges of increasing visibility and turnover through digital promotion. One of the main obstacles is the limited understanding and strategies in using social media, especially Instagram, which has the potential to support market expansion and brand recognition. This Community Service activity (PKM) is designed to provide assistance to Kamala Coffee in utilizing Instagram Insight and implementing effective logo branding. The activity stages include needs analysis, preparation of training materials, hands-on training, as well as implementation and evaluation of results. Based on the results of the activities, there was a significant increase in engagement and reach of content on social media, especially through the Instagram Insight feature. The use of a new and attractive logo also helped increase brand awareness. Through this approach, Kamala Coffee is expected to maximize their digital potential to achieve their target turnover and strengthen their position in the local market.

This research can be conducted on the number of customers who visit Angkringan CA Gading Serpong by using various kinds of social media so that this form of purchase decision becomes evidence from customers who are interested in buying Nasi Kucing products. Likewise, it is important for Angkringan CA Gading Serpong to use digital marketing, because social media has a strong influence on promoting the product. Analysis can be carried out using quantitative research methods, because this research will discuss the 4P strategy, namely Product, Price, Place and Promotion which will be part of the four main keys to making a marketing strategy for Nasi Kucing which will be sold by Angkringan CA Gading Serpong. In terms of target customers, the average consumer who eats at this angkringan is students because access to this angkringan is not far from the university. This study has twenty kinds of indicators consisting of Product Quality, Product Design, Product Brand, Product Variants, Affordable Prices, Sales Competitiveness, Price Compatibility, Strategic Location, Affordable and Convenient, Order System more regularly, Media Promotion, Communication, Product Introduction , Advertising intensity through Food Blogger, so that the stability of a product is proven to satisfy customers and become loyal, a questionnaire needs to be made with a target of reaching 110 respondents who are customers of Angkringan CA Gading Serpong. This is a form of participation in filling out the questionnaire.

The Internet is of great help in many areas of life, including government, business, commerce, and the economy. The development and progress of the internet is now also marked by the progress of social media in society. Social media is now increasingly penetrated into various aspects of everyday life. As well as advocating for causes (educational, social, religious, environmental, health, and so on), as well as promoting and marketing certain goods or services, social media can be used for various things as it develops. Therefore, as a businessman and company, the use of social media is also something that is effectively implemented in marketing activities and then becomes one of the factors for increasing industry and production. So this research is present to see how the use of social media as a driving force for global marketing to increase promotion, in this study the focus of research is social media tikTok.

Marketing of Flobamora Collection products is currently still done manually through Toko, Facebook and word of mouth where sales only cover Kupang City, while for customer segment opportunities, Flobamora Collection products are very broad. The purpose of the activity is to provide product marketing training and use of website media to expand sales and promotion of Flobamora Collection products so that they are better known by the wider community. The method used in community service activities is to conduct training and practice in implementing online product marketing at the website-based Flobamora Collection. The results achieved in this activity are increasing partner knowledge about website-based online product marketing models and increasing partner understanding about the use of online stores as a medium to sell and promote Flobamora Collection products. Creating a website-based online store as a medium to sell and promote products online. By utilizing webiste-based online marketing media, it can enable the wider community not only in the Kupang City area but also nationally and even abroad to access information on the products offered by Flobamora Collection, thereby increasing the number of customers and sales turnover of Flobamora Collection.

Information technology is a very important means ofinformation for a company. Information is expectedto facilitate work or activities to achieve goalsoptimally. With the increasing popularity of theinternet, many business fields, especially large-scaleones, have provided online services, but this is notthe case for small and medium-sized businesses suchas the car rental business, by utilizing web servicesthat contain information and ordering applications, itis hoped that they will become promotional mediaand will expedite the ordering process. The researchmethod used in building a rental car bookingapplication with web services is by means of needsanalysis, system design, database design, and screendialog design.

This research is a type of field research, where the author goes directly to the field in processed tempeh SMEs in Tempe Processed Village, Sampangan Village, Gajah Mungkur District, Semarang City. The study used data analysis techniques, namely qualitative methods with a descriptive approach. In analyzing the data, the researcher conducted observations, interviews, and documentation to obtain the required data. The results showed that to survive the COVID-19 pandemic, the efforts made were marketing through social media, promotion through social media and maintaining the quality of products and services from Tempe Processed SMEs.

With the choice of tourists increasing and giving each other the concept of trust, with almost similar values, this makes tourists more curious and confused. The influence of quality, quality, price and persuasive persuasion will influence tourists continuously in weighing which one is the best, which is more in his heart. However, on the other hand, this condition actually shows the weakness of the Tourism Office that tourists are a determining factor for the future of one of the tourist attractions, with the confidence of tourists supporting the economy of the people in tourist sites, especially under the Semarang Regency Tourism Office. Currently the Semarang Regency Tourism Office uses posters and advertises through yellowpages as a medium for delivering information, from the promotional methods carried out there are still obstacles, including the use of posters and through yellowpages advertising, which is very limited in terms of size and information to be conveyed. Therefore, it requires a promotional media that is able to provide complete information about tourism profiles to potential tourists

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam.  The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales

Competitiveness is important for MSMEs to be able to develop and survive in the midst of competition. Efforts to strengthen MSMEs can be done by collaborating with university service programs. In the service program carried out by STIE YPPI Rembang through the KKU (Business Work Course) program located at the Sambel Pecel MSME, Bu Heru. The problems that occur in the MSME Sambel Pecel Bu Heru are the marketing area is still limited, the marketing media is not maximized, does not have business legality and there are no clear directions for the location. Based on these problems, a service program was prepared, namely training and assistance in the creation and use of social media, expansion of marketing areas, facilitation of business legality management and the creation of google map features. The results of the KKU STIE YPPI Rembang are MSME Sambel Pecel Bu Heru has an Instagram social media account, has an MSME location on the google maps application, creates a photo catalog for promotion and has a business license.

Stunting is defined as the condition of children aged 0 – 59 months, where the height for age is below minus 2 standard deviations (<-2SD) from the WHO median standard. It is further said that stunting will have an impact and is associated with disrupted brain development processes, which in the short term will affect cognitive abilities. The aim of the research is to determine the relationship between knowledge and economic status on the incidence of stunting in the East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency. The type of research used is Cross Sectional Study. The sample in this study was all toddlers who experienced stunting in the East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency, totaling 31 toddlers using the total sampling technique. The results of the research state that there is a relationship between knowledge and the incidence of stunting (p value = 0.000 < 0.05), there is a relationship between economic status and the incidence of stunting (p value = 0.000 < 0.05). The conclusion is that there is a relationship between knowledge and economic status and the incidence stunting in East Tonrokassi Village in the working area of ​​the Tamalatea Community Health Center, Jeneponto Regency. It is hoped that nutrition officers and cadres can increase posyandu visits and carry out health promotions about stunting to the community

Carangwulung village located in Wonosalam sub-district, Jombang district has the potential of abundant natural resources from plantation products ranging from bananas, durian, salak, to coffee. The large number of products produced in the Segunung Traditional Village is an interesting addition for implementers to focus on increasing promotions and marketing activities that can be carried out independently by the Segunung Traditional Village. The facilities owned by the Segunung Traditional Village ranging from coffee plantations, coffee shops, and springs should be able to make economic potential and tourism education potential that can be offered and make Segunung Traditional Village into a village that has independence in terms of the creative economy. However, the potential possessed by this Traditional Village is still not a tourism product that is well packaged and attractive for tourists who visit in a sustainable manner. This is partly due to the fact that activities have not been documented, village products are not properly published and are not published in an interesting way. Dusun Segunung has several social media options, but partners feel that creative content ideas are very difficult to grow. Starting from how photos, videos of creative products and designs can be managed properly and produced sustainably. The method of implementing community service is in the form of consultation, socialization and assistance on digital marketing strategies, especially in the form of creative videos and social media management. The socialization and mentoring covered material and practice on videography and video editing techniques using simple technology, smartphones. Through this activity, partners are expected to be able to optimize social media in promoting the potential of their villages, events and business products in order to reach a wider market so that business development and progress can ultimately increase the income of the Segunung Traditional Village.

The conclusion of this research, consumers of Black Canyon Coffee restaurants are: (1) men who aged of 21-35 years; (2) consumers that obtain information from the friend by 47%, 37% are from the business relationship, 13% are from the family; (3) consumers desires to come again to the Black Canyon Coffee restaurant as much as 44% are said maybe, and 37% are said yes. The marketing strategy that undertaken by Black Canyon Coffee restaurant is to increasing presentation speed and food quality, increasing cleanliness of restaurant, hospitality and neatness of staffs’ appearance. The increasing of promotion both through of printing and electronic media, or by a billboard so that its presences are more to be known by the public.

This activity aims to provide solutions for partners in dealing with Small and Medium Enterprise (UMKM) problems in tourist villages. Jembrak Village is a village in the Pabelan sub-district, Semarang, Central Java. The characteristics of this village are advanced and the beautiful environment is still there. Jembrak Village is about management and marketing. The management itself is how to manage Small and Medium Enterprises (UMKM) themselves in terms of the lack of community interest, ignorance of finance, management systems, and marketing. The remarketing is online marketing, where most of the owners of Small and Medium Enterprise (UMKM) find it difficult to use applications and online marketplaces, methods of proper promotion, and to administrative issues related to the use of social media to market their products. For this reason, the PKK Community Service team carried out activities including: 1) Observing Small and Medium Enterprise (UMKM) targets, 2) Conducting outreach about the Product Management and Marketing, 3) Provide a direct training on Product Management and Marketing, 4) Monitor and evaluate UMKM Pioneers in Jembrak Tourism Village. The implementation of this community service activity has gone well. Thanks to the cooperation between the committee and the support of various parties. However, there were a number of things that were noted after the activity took place, namely, the training participants needed ongoing assistance after this activity, because there were still many training participants who were unable to manage UMKM.

The rapid development of technology is very influential on institutions, society and even universities. At this time, the role of graphic design in all fields is needed. This can be proven by the many fields of business that utilize the expertise of graphic designers. The shifting habit of using digital media in human activities has made the use of design as media promotion increasingly widespread in the business world. Examples of promotional media include brochures, leaflets, posters, business cards, billboards, banners, and banners. This illustrates that graphic design skills are important things that students need to have in this modern era. Therefore, it is important to hold graphic design training as an initial means for students to improve their ability to produce a quality graphic design work.

The Covid-19 pandemic has forced the government to enforce a physical distancing policy which is the basis for implementing learning from home. This is also something that must be applied to students at SLB Negeri 2 Bantul. The use of information technology that applies suddenly, not infrequently, makes educators and students surprised and limping in its implementation. However, the learning process must continue so that teachers at SLB Negeri 2 Bantul are challenged to create a learning media that students with special needs can understand. The limited knowledge of teachers at SLB Negeri 2 Bantul in making learning media causes the need for training and mentoring of learning media. One of the technological developments that we can use for making learning media is an application for video editing. This application can help to make videos to improve the quality and effectiveness of learning. Application users are expected to support the activities of SLB Negeri 2 Bantul to participate in competitions and promotions as routine activities that must be done every year. The two needs of these teachers are what make them collaborate to implement training programs based on the required classes. The implementation uses the Classical method and Practices using video recording applications and equipment. Community service will be carried out at SLB Negeri 2 Bantul to support improving skills in using software from basic to advanced levels. The result of this training is that the participants can make their own video creations so that they are eligible to be included in competitions and make video advertisements more professional.

In order to address a number of issues, this study attempts to determine the most effective marketing techniques for Lazisnu items, particularly when it comes to social media marketing. Field observation techniques and a qualitative approach with a scientific foundation were used in this study to interpret the occurrences that were observed. The study's findings indicate that the internal and external variables of the research object have an impact on marketing strategy efforts. The existence of Lazisnu, the degree of rivalry among rivals, people's enthusiasm in starting their own businesses, and people's limited saving capacity are examples of external variables. Internal issue factors, on the other hand, prevent marketing strategies from being successful. These include subpar human resource quality, less creative promotional efforts, a lack of infrastructure and funding, and a failure to keep up with digitalization trends in the marketing industry.

The Boyolali Regional Library is a means of supporting public education organized by the Government of Boyolali Regency, Central Java. It is necessary to design promotional media and library information in order to increase public interest in coming and getting to know the complete library facilities. This research designs multimedia in the form of 2D digital motion graphic video as a promotional media for the Boyolali regional library. The method used is the Holistic Multimedia Development Model (HMDM) development model whose multimedia development stage considers the guiding aspects of multimedia quality. The results of the media expert and material expert validation test with a score of 85% and 90%, respectively. While in the user test, the positive response was 86%. So that the results of multimedia design are in the very good category and in line with expectations.

Taman Makam Abu Ambarawa is a cemetery managed by the Gotong Royong Social Foundation, has been using infographics in promotional media in the form of brochures, catalogs and business cards since 2017. This study was conducted to determine the effectiveness of using infographics in promotional media. The EPIC model is used as a method to determine the effectiveness of infographics in the promotional media that have been used, using the indicators of Empathy, Persuasion, Impact and Communication. Respondents in this study were people who had used the services of Taman Makam Abu Ambarawa. The results of this study indicate that the use of infographics in promotional media is very effective, with an EPIC index score of 3.38 indicating that the decision scale is very effective. While the tabulation of the EPIC and EPIC Rate dimensions indicated that the four dimensions of the EPIC model (empathy, persuasion, impact and communication) had a value greater than the minimum value of Very Effective of 3.25. This research can be used by stakeholder are related to cooperatives and UMKM, regarding the perspective of the use of infographics in promotional media that has proven to be effective, through the use of infographics to display products or services in promotional media for the cooperative development and UMKM.