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This study aims to analyze the role of Human Resource Development (HRD) in enhancing productivity and profitability at PT Sentralsari Primasentosa. Using a descriptive qualitative approach, data was collected through interviews, observations, and documentation reviews related to the company’s HRD policies and strategies. The results indicate that optimizing the role of HRD through technical training, strengthening interpersonal relationships, effective recruitment, and fostering a productive work culture significantly impacts employee productivity. Increased productivity contributes to operational efficiency and employee satisfaction, ultimately supporting the company's profitability. This study recommends strengthening sustainable training programs, implementing HR technology, and leadership development to ensure the company’s continued performance.

The growing complexity of maritime operations demands deck officers with advanced competencies and a strong understanding of sustainability principles. This study addresses critical gaps in maritime vocational education by exploring the effectiveness of current training programs, the integration of sustainability, and the role of technology-driven approaches. While previous research has focused on technical skills aligned with STCW standards, limited attention has been paid to leadership, communication, and environmental education. The research sought to answer how maritime training can be enhanced to address these gaps. Using a systematic literature review and qualitative analysis of insights from maritime professionals, educators, and graduates, the study synthesized theoretical frameworks with real-world experiences. Data were collected through semi-structured interviews and questionnaires, analyzed using thematic coding, and triangulated with findings from the literature review. The results demonstrate strong technical training aligned with STCW standards but reveal fragmented sustainability integration and inadequate leadership preparation. Simulation-based training was identified as highly effective, though it requires support from mentorship and real-world experiences. The findings provide actionable recommendations for enhancing curricula, fostering industry-academic partnerships, and refining policies to better prepare deck officers for modern maritime challenges. This research offers a practical roadmap for transforming maritime education, ensuring safety, operational efficiency, and sustainability in global maritime operations.

Green Management has become an important strategy for companies to face environmental challenges while increasing competitiveness in the global market. This study aims to analyze the implementation of Green Management as a strategic approach in increasing the company's competitive advantage. The research method used is a literature review of various relevant previous studies, including the concept of Green Management, its impact on operational efficiency, product innovation, and corporate image. The results of the analysis show that the adoption of Green Management contributes significantly to reducing operational costs through energy efficiency and waste management. In addition, companies that implement sustainable practices succeed in creating added value for consumers, increasing customer loyalty, and strengthening market positions. This study also identifies several challenges, including initial implementation costs and organizational resistance, which can be overcome through government policy support and increasing environmental awareness among stakeholders. Thus, Green Management not only supports environmental sustainability goals but also provides strategic advantages for companies in the long term.

The energy transition era initiated by the Indonesian government through strategic policies such as the National Energy Plan (Rencana Umum Energi Nasional or RUEN) and the 2060 Net Zero Emission target has significantly impacted the sustainability of the oil and gas (O&G) industry. These policies encourage the industry to adopt low-carbon technologies, diversify energy portfolios, and enhance operational efficiency. Major oil and gas companies such as Pertamina and MedcoEnergi have started transforming their operations by investing in renewable energy projects such as bioenergy, solar power, and hydrogen initiatives. Carbon capture and storage (CCS) technology has also emerged as a key solution to reduce emissions from O&G operations.However, this transition faces significant challenges, including high investment requirements, regulatory uncertainty, and competition from renewable energy. Despite these obstacles, government policies have proven effective in driving innovation and accelerating the integration of the oil and gas industry into a low- carbon economy[1]. This article aims to analyze the impact of government policies on the sustainability of Indonesia's oil and gas industry and provide insights into the strategic role of the sector in supporting the national energy transition..

This study explores the marketing strategies used by traders in Pasar Besar, Pasuruan City in dealing with changes in consumer behavior in the digital era. Data were obtained through semi-structured interviews and questionnaires, involving traders representing various types of products and marketing methods. Analysis was conducted qualitatively to explore key themes and quantitatively to identify patterns and trends. The results show that traditional marketing (direct selling) is still relevant because direct interaction creates emotional connections and increases buyer loyalty. However, this approach faces challenges due to the shift in buyer preferences to online shopping. Meanwhile, online marketing offers wider market reach, cost efficiency, and time flexibility, although its success is highly dependent on promotional capabilities and delivery management. The combination of traditional and online strategies has proven effective in reaching various buyer segments, providing significant sales increases. This approach requires careful planning to optimize the benefits of both methods without increasing operational costs. By understanding market needs and adjusting strategies, traders can maximize the potential of both approaches to achieve success amidst changing times.

Toko Ulin Utama is a building materials store located in Kandangan Hulu, Hulu Sungai Selatan Regency, South Kalimantan. Along with the development of this region, the demand for building materials continues to increase, in line with the growth of infrastructure and the property sector. This condition makes Toko Ulin Utama one of the key suppliers that plays an important role in supporting development activities in the area. This study focuses on two main aspects: management and marketing. In terms of management, the focus is on how the store manages human resources, organizes its structure, and improves operational efficiency. Meanwhile, in terms of marketing, this research discusses promotion strategies, market segmentation, consumer behavior, and the store's competitiveness in the local market. The data for this research was obtained through direct interviews with the store owner and manager, providing in-depth information about the strengths, weaknesses, opportunities, and challenges faced by the store in its operations. The concept guiding this study is the business feasibility study, which explores various aspects such as market, marketing, and management. The results of this study are expected to provide a clear picture of the operational feasibility of Toko Ulin Utama, while also serving as a guide to developing more effective and sustainable business strategies. With the increasing demand for building materials driven by the development of infrastructure and the property sector in the area, the findings of this study are expected to help the store take advantage of market opportunities and better address existing challenges.

The main focus of this research is to examine data storage efficiency methods, algorithm scheduling, and resource usage optimization techniques. This research uses literature study methods and simulation experiments to analyze system performance. The research results show that storage management methods based on deduplication and data compression have significant efficiency in reducing storage space requirements. The implications of this research include improving cloud system performance and reducing operational costs.

Lean Management is a method that emphasizes reducing waste and increasing added value in healthcare service processes. Through a systematic literature review, this study identifies various aspects of Lean implementation in hospitals, such as reducing patient waiting times, optimizing resource utilization, and improving patient satisfaction. The findings reveal that Lean Management implementation not only supports operational efficiency but also enhances service quality and patient experience. The success of this method heavily depends on management support, active staff involvement, and adequate training. This study also highlights challenges such as resistance to change and budget constraints. These findings have significant implications for hospital managers and policymakers in formulating strategies to improve healthcare service effectiveness. Recommendations for future research include empirical studies examining Lean implementation in various hospital contexts, particularly in developing countries. This study aims to explore and analyze strategies for improving hospital operational efficiency through the Lean Management approach.

Digitalization has become a transformative force reshaping how organizations innovate and sustain competitive advantages in an interconnected global economy. This study explores the intricate relationship between business digitalization, innovation capabilities, and sustainability outcomes. Employing a comprehensive literature review, it examines how digital transformation fosters innovative practices and supports sustainable business models. Key findings reveal that integrating digital technologies, such as artificial intelligence, IoT, and blockchain, significantly enhances innovation capacity by accelerating product development cycles, improving decision-making precision, and fostering collaborative innovation ecosystems. Moreover, digitalization optimizes resource utilization, minimizes environmental impact, and strengthens stakeholder engagement, contributing to measurable economic, environmental, and social sustainability outcomes. The synergy between digital transformation and sustainability initiatives provides organizations with strategic advantages, including improved operational efficiency, customer loyalty, and competitive positioning. However, challenges such as implementation barriers, balancing digital-sustainable priorities, and managing unintended environmental impacts persist. Future research should focus on empirical validation, industry-specific applications, and longitudinal studies to further elucidate the pathways through which digitalization supports sustainable innovation and long-term business resilience. This study underscores the imperative for organizations to strategically align digital transformation with sustainability objectives, ensuring their future success in a rapidly evolving business environment.

The implementation of financial technology (FinTech) has significantly transformed the banking sector in Indonesia, impacting the quality and accessibility of services offered. This study examines the strengths, weaknesses, opportunities, and threats (SWOT) associated with the adoption of FinTech in the banking industry. Using a qualitative approach, data was collected from industry reports, case studies, and expert interviews to provide a comprehensive analysis. The results highlight several strengths, including improved efficiency, enhanced customer experience, and expanded financial inclusion. However, weaknesses such as high operational costs and cybersecurity risks remain prevalent. Opportunities for growth lie in the increasing digital literacy and government support, while threats include intense competition and regulatory challenges. This study concludes that while FinTech presents significant potential to elevate banking service quality in Indonesia, its success depends on addressing key challenges through strategic innovation and robust policy frameworks.

This community service activity (PKM) aims to improve operational efficiency and service quality at Santosa Catering through the implementation of a web-based catering ordering system. Santosa Catering, as a micro business, faces obstacles in managing orders that are still done manually, which causes inaccurate stock information, delays in delivery, and limited customer access to menus and prices. Through a Diffusion of Science and Technology and Knowledge Transfer approach, a web-based ordering system was developed and implemented to support business operations. The system allows customers to access real-time menu information, place online orders, and choose preferred payment methods, while the owner and staff were given intensive training to effectively operate the system. The evaluation results showed significant improvements in all aspects of assessment, including understanding of system features, operational skills, time efficiency, and customer satisfaction, as shown in the comparison chart of pretest and posttest results. The system not only optimizes operational processes but also increases customer satisfaction, strengthens business competitiveness, and has the potential to become a model for other micro businesses in utilizing digital technology. Thus, this PKM activity is expected to contribute to the sustainability of Santosa Catering's business in the digital era.

This study aims to analyze the maintenance strategy of railway lines in West Sumatra using the Life Cycle Cost (LCC) approach to determine the most economically efficient and sustainable maintenance option. The main issues raised are the high cost of reactive maintenance and the risk of operational disruption due to track damage. The research method involved collecting construction, operational, and maintenance cost data from railway operators, as well as LCC-based scenario simulations to compare preventive and reactive maintenance strategies. The results of the analysis show that the preventive maintenance strategy results in lower total life cycle costs, compared to the reactive strategy. In addition, the preventive strategy also supports operational sustainability by minimizing the risk of service disruption and improving user safety. SWOT analysis shows that LCC implementation has great potential to improve budget efficiency and support local economic growth, although challenges such as data limitations and natural disaster risks need to be mitigated. This research concludes that an LCC-based approach can be the basis for designing more effective, efficient and sustainable railway maintenance policies. Recommendations include prioritizing preventive maintenance, using monitoring technology, and strengthening supporting policies.

This research  aims to analyze the application of the McKinsey 7S framework in achieving sustainable performance management at Fresh Bright Pool, Tanjungpinang, amid the increasingly competitive local entertainment industry. The study explores the seven core elements of McKinsey 7S—strategy, structure, systems, shared values, skills, leadership style, and staff—to understand the dynamics of performance management and innovation in the service sector. A qualitative approach was employed, collecting data through in-depth interviews with two staff members and several visitors, supported by document analysis to ensure data validity. The results show that the elements of strategy and shared values are the primary strengths of Fresh Bright Pool in creating superior customer experiences, such as through the improvement of billiard facilities, optimization of bar services, and implementation of a more structured reservation system. The shared value of "comfort and togetherness" has successfully built a friendly and inclusive work culture. Collaborative leadership styles enhance staff engagement in operational processes, while the skills and staff elements still face challenges, including limited technical training and capacity development in customer service. This study provides valuable insights for Fresh Bright Pool to continue strengthening these elements to improve efficiency, maintain competitive advantage, and achieve operational sustainability in the local entertainment industry.

This study analyzes the procedures for employee payroll documentation and data transfer at PT PLN Nusantara Power Services to enhance the efficiency and accuracy of human resource (HR) administration. Using a descriptive qualitative method, data were collected through library and field research. The findings indicate that digitalizing HR administration improves operational efficiency, transparency, and compliance with regulations. Digital transformation also minimizes errors and supports data risk management. The author's internship experience highlights the importance of responsibility and accuracy in data management to meet professional standards. This research contributes to the development of technology-based administrative systems in the energy sector.  

This study aims to realize the importance of strategic alignment between IS and organizational strategy on enabling business performance. The positive association of IS alignment with enhanced efficiency, cost minimization, and competitive advantage has been corroborated by a systematic review of extant literature. Yet this is complex, yet strategic alignment guarantees that IS technology align with organizational objectives to allow the businesses to maneuver the competitive and dynamic markets. The empirical case study was undertaken in SEFITA, a textile organization based in Meknes Morocco that adopts IS to enhance its operations, to complement the literature. We find that strategic IS alignment also increases the operational efficiency and competitive positioning of SEFITA, confirming the theoretical foundations presented in the literature According to our research, in order to attain long-term performance improvements, organizations need to incorporate IS planning into their strategic frameworks and put in place ongoing alignment processes.

This study aims to analyze the reliability and performance of Rubber Tyred Gantry (RTG) cranes using the Mean Time To Repair (MTTR), Mean Time Between Failures (MTBF), and Inherent Availability (IA) methods. The MTTR method is used to measure the average time required for repairs, while MTBF calculates the average time between failures. Meanwhile, the IA method assesses the inherent availability of the equipment based on the previous two parameters. The results indicate that some RTG units experience high MTTR, such as RTG035-12, which recorded a repair time of 124.15 hours in January, and RTG035-13 with 441.23 hours in February. On the other hand, RTG035-19 demonstrated more stable performance with low MTTR in several months. In terms of MTBF, RTG035-16 recorded the lowest value of 0 hours in July, indicating significant disruptions, whereas RTG035-12 exhibited the best performance with the highest MTBF of 614 hours in December. The IA analysis revealed that some RTGs had low values, such as RTG035-13, which only reached 0.312 in February, while RTG035-19 maintained values above 0.95 throughout the year, demonstrating high reliability. This study provides insights into the performance of RTG equipment at the Semarang Container Terminal (TPKS) and emphasizes the need for effective maintenance strategies to enhance operational reliability and efficiency.

Companies often face various obstacles related to managing raw material inventory to meet demand, one of which is Peuyeum Ketan Istimewa. Working in the food processing industry, of course, raw material inventory management needs to be planned optimally to avoid various risks that can harm the company. The Quantity Discount model is used to take advantage of cost savings provided by suppliers when purchases are made in large quantities, while other efforts that can help manage raw materials in a company are by knowing the safety stock and reorder point of raw materials and also forecasting demand to predict future demand. This study will use the Quantity Discount model which optimizes inventory levels by considering storage costs, ordering costs, and quantity discounts. The calculations carried out are also to find the value of the company's Safety Stock and Reorder Point. The results of this study indicate that the use of the Quantity Discount method can reduce total costs by Rp26,319,267/year, while forecasting using the seasonality method increases the accuracy of demand predictions, thus enabling more efficient inventory management. The implementation of this model is expected to provide a significant contribution to operational efficiency and cost reduction at Peuyeum Ketan Istimewa

Digitalization has become a transformative force reshaping how organizations innovate and sustain competitive advantages in an interconnected global economy. This study explores the intricate relationship between business digitalization, innovation capabilities, and sustainability outcomes. Employing a comprehensive literature review, it examines how digital transformation fosters innovative practices and supports sustainable business models. Key findings reveal that integrating digital technologies, such as artificial intelligence, IoT, and blockchain, significantly enhances innovation capacity by accelerating product development cycles, improving decision-making precision, and fostering collaborative innovation ecosystems. Moreover, digitalization optimizes resource utilization, minimizes environmental impact, and strengthens stakeholder engagement, contributing to measurable economic, environmental, and social sustainability outcomes. The synergy between digital transformation and sustainability initiatives provides organizations with strategic advantages, including improved operational efficiency, customer loyalty, and competitive positioning. However, challenges such as implementation barriers, balancing digital-sustainable priorities, and managing unintended environmental impacts persist. Future research should focus on empirical validation, industry-specific applications, and longitudinal studies to further elucidate the pathways through which digitalization supports sustainable innovation and long-term business resilience. This study underscores the imperative for organizations to strategically align digital transformation with sustainability objectives, ensuring their future success in a rapidly evolving business environment.

This study aims to determine the performance of KCU Pintu Air by using the balanced scorecard method. This research method is a quantitative descriptive method. The data in this study were obtained from documentation in the form of financial reports and distributing questionnaires. The population in this study was KCU Pintu Air with a sample of a financial perspective in the form of financial reports, a customer perspective with a sample of 44 members, an internal business process perspective and a growth and learning perspective with a sample of 27 employees. The findings of this study show that the performance of KCU Pintu Air when measured using the balanced scorecard method results in a rating scale of 0.2 which lies between 0-0.6 which indicates that the cooperative's performance is quite good. The results of perspective calculations in the balanced scorecard are financial perspective calculations with unfavorable results, this is because most of the PEARLS ratio calculation results are in the bad category. The customer perspective shows good results, which are obtained from indicators of member retention and member acquisition which experience fluctuations and indicators of member satisfaction as much as 79% of members are satisfied with cooperative services. The internal business process perspective shows very good results, which are obtained from the results of the questionnaire with an operational efficiency indicator of 80% and an indicator of competitive position of 83%, which means that the respondents stated that they were very satisfied. The growth and learning perspective shows good results obtained from the results of employee satisfaction indicators as much as 91% of employees who express attitudes towards very high satisfaction, employee retention indicators that show good results and employee productivity indicators that experience fluctuations during the study period.

E-commerce has become one of the significant innovations in the world of trade, offering various benefits for consumers and businesses, especially Micro, Small and Medium Enterprises (MSMEs). This research aims to explore the benefits and limitations of e-commerce for both parties. For consumers, e-commerce provides the flexibility to shop 24 hours a day without location restrictions, reduces the need for travel, and provides quick access to product information. Consumers can also enjoy a wider selection of products, competitive prices, and services such as virtual auctions and fast delivery. These advantages open up opportunities for consumers from various economic circles to obtain the desired products more easily.  On the other hand, entrepreneurs, especially MSMEs, benefit from operational cost efficiencies, the ability to reach global markets, and the potential for specialized business success. However, there are some limitations, such as lack of security, risk of fraud, and imperfections in the visualization of products offered online. Entrepreneurs also face challenges in managing websites, intense price competition, and legal uncertainty regarding online transactions. Nevertheless, the use of e-commerce continues to grow, supported by the increasing number of internet users and technological advances. The results of this study show that although e-commerce has constraints, the advantages it offers, in terms of efficiency, market reach, and ease of access, far outweigh its limitations. Therefore, optimal utilization of e-commerce can drive economic growth, improve the competitiveness of MSMEs, and expand consumer access to products and services in the digital era.