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The rapid development of affiliate marketing on social media necessitates strategies that effectively build audience trust and engagement. This study aims to analyze the application of visual storytelling and soft selling strategies in TikTok affiliate content, using a case study of 20 videos by Reizuka Ari. The research method employs qualitative content analysis, focusing on visual elements, personal narratives, audience interaction, and their relevance to engagement and trust building theories. The findings show that the use of personal visual storytelling, honest personal experience narratives, and soft selling without pressure significantly enhance emotional engagement and audience trust. Authentic testimonials, relevant captions and hashtags, as well as unobtrusive placement of affiliate links, maximize reach and conversion potential. These findings underscore the importance of content personalization in the success of affiliate marketing on short-video platforms like TikTok.

Digital technology has significantly shifted communication patterns among the residents of RT 02 RW 08 Bangetayu, transitioning from traditional face-to-face interactions to digital spaces, particularly through Facebook groups. This study employs a qualitative method, utilizing observation, in-depth interviews with nine informants, and digital content analysis to explore this transformation. The findings show that, while direct communication still exists, digital interactions have become dominant due to their speed, expressive freedom, and coordination efficiency. This shift is largely driven by increased accessibility to digital platforms, the rise of digital culture, and the comfort of communicating without facing traditional social barriers. Residents are more inclined to engage online as it provides a sense of convenience and a platform for sharing opinions freely. However, the study also highlights a paradox where online participation has surged, while face-to-face conversations have declined, leading to challenges in maintaining social cohesion within the community. The study suggests that while digital communication offers many advantages, it is essential to find a balance between online and offline interactions to preserve the strong community ties that are fostered through personal, direct engagement. The implications of this research call for efforts to promote a hybrid communication model that integrates both digital and face-to-face interactions for the benefit of community building and social harmony

This preliminary study was conducted as the foundation for developing an animated video-based learning media using Canva. The main objective of this research is to present the initial data collected during the early investigation phase, which will serve as the basis for creating innovative, research-based learning media in the future. The development model applied in this research is the Plomp model, and the study has currently reached the preliminary investigation stage. Data were collected using several instruments, including interviews, classroom observations, and student needs assessment questionnaires. The results of the needs assessment revealed that the learning media currently used in schools is considered less effective, leading to difficulties for students in understanding the subject matter. Furthermore, 91.33% of students agreed that the development of an animated video-based learning media using Canva would be beneficial and support the learning process. These findings indicate a strong need for engaging, interactive, and technology-integrated learning media. The selected topic for development is “Food and the Digestive System,” which is part of the curriculum for grade XI students in senior high schools (SMA/MA), as this topic is often perceived as challenging. By utilizing Canva to create animated videos, it is expected that students’ learning motivation, conceptual understanding, and classroom engagement will significantly improve. The results of this preliminary study serve as an essential foundation for the next stages of development, ensuring that the final product will provide an effective and enjoyable learning experience tailored to students’ needs.

A cooperative is an economic institution founded on the principles of solidarity and mutual cooperation with the primary objective of improving the welfare of its members. However, low cooperative literacy, particularly in rural areas, remains a major obstacle in optimizing the role of cooperatives as community-based economic institutions. In response to this challenge, a Community Service Program (Kuliah Kerja Nyata/KKN) was conducted in Pulau Harapan Village to provide fundamental knowledge about cooperatives and foster residents’ interest in establishing a community-driven economic organization. The program was implemented in late July 2025 using a participatory approach through three stages: material preparation, interactive socialization with membership and savings-loan simulations, and activity evaluation. A total of 62 participants—including village officials, women farmer groups, MSME actors, and local traders—were actively involved in the program. The results of the activities indicated a significant improvement in participants’ understanding of cooperative benefits. This was reflected in their enthusiastic engagement during discussions as well as the emergence of community initiatives to establish a village cooperative. As a follow-up, plans for an official founding meeting and continuous mentoring have been scheduled. Through these efforts, the cooperative is expected to grow into a sustainable pillar of the local economy

This research is a development study that aims to create a product in the form of a learning aid, namely audio-visual media through the GeoGebra Classic application, which is used for 3-dimensional geometric shapes lessons in grade V of YPNU Elementary School Medan. This research was conducted because teachers still do not utilize technology optimally in teaching, especially in mathematics subjects related to spatial shapes. The lack of engaging and interactive teaching methods for complex topics like 3D geometric shapes often leads to reduced student interest and understanding. To improve the mathematics learning process on the topic of spatial shapes, audio-visual media was created with the help of the GeoGebra Classic 5 application. The goal is to provide variations in mathematics learning media and increase student interest in the lesson. The development of this media allows students to visualize 3D geometric shapes more clearly and interactively. The instrument used to collect data was a questionnaire that included questions to assess the effectiveness of the media from the perspective of educators and students. The results of the evaluation revealed that learning using this media received 93% responses from teachers and 87% from students, which indicates that the media is very effective. The positive feedback from both groups suggests that this audio-visual tool can enhance students' understanding of spatial geometry concepts and improve the overall learning experience. This study offers an innovative approach to teaching mathematics and highlights the importance of integrating technology into the classroom to foster better engagement and learning outcomes.

This study is motivated by the importance of organizational commitment in supporting the success of educational institutions, particularly at MTs Unggulan Darul Hikam Mojokerto. Organizational commitment is essential for achieving the long-term goals of an institution, and it is influenced by various factors, including teamwork and employee loyalty. Work motivation plays a critical role as a mediating variable that connects these factors. The purpose of this research is to analyze the influence of teamwork and employee loyalty on organizational commitment, with motivation as an intervening variable. To achieve this, a quantitative approach was employed with a census method, involving 52 employees as respondents. Data were collected using questionnaires, which were tested for validity and reliability. The analysis utilized multiple linear regression, path analysis, and the Sobel test to determine the relationships between the variables. The results revealed that both teamwork and employee loyalty significantly impact organizational commitment, both directly and indirectly through motivation. This suggests that enhancing teamwork and employee loyalty can lead to higher motivation, which, in turn, strengthens organizational commitment. The study's practical implications highlight the need for educational institutions to focus on improving human resource management strategies by fostering better teamwork, increasing employee loyalty, and motivating staff. These measures are vital for building a workforce that is deeply committed to the institution’s mission and vision, thus ensuring its success in the competitive educational landscape. This study contributes valuable insights for administrators aiming to optimize employee engagement and performance within educational settings.

In today's digital era, photography has been widely applied in various industrial fields and plays a crucial role in attracting consumer attention. Photography has evolved into several disciplines, including landscape photography, wedding photography, street photography, photojournalism, and product photography. Product photography is a high-quality photograph taken to showcase and explain the characteristics and details of a product or service. It not only serves as a representation of the product being offered but also serves as an effective marketing strategy. This applies to the culinary industry, particularly in cakes and food products, where product photography is essential to attract consumers' attention and enhance brand identity. In the case of Dee's Kitchen, the business owner believes that providing good store reviews and creating a positive image for the brand require the influence of influencers. According to an interview with the owner, there is a recognition that their current social media presence on Instagram could be enhanced to reach more potential customers. Therefore, there is a need for Dee's Kitchen to develop its Instagram profile further, making it more diverse and innovative in showcasing its products. This can be achieved by using visually appealing product photos, collaborating with influencers, and engaging with a broader audience through creative marketing strategies. Strengthening the online presence through well-curated photography and social media engagement could help Dee's Kitchen attract new customers, build brand loyalty, and ultimately boost business growth.

This study investigates the influence of employee engagement, digital training, and reward systems on employee productivity at the Central Statistics Agency of Kediri Regency. The research adopts a quantitative approach with a questionnaire as the primary data collection tool. A total of 33 employees participated as respondents, determined using a saturated sampling technique, which ensures that all members of the population were included. The instrument utilized was a Likert-scale questionnaire, designed to capture perceptions and experiences related to engagement, training, and rewards. The data were analyzed using multiple linear regression to measure both the partial and simultaneous effects of the independent variables on productivity. The results reveal that employee engagement plays a significant role in enhancing productivity, with a significance value of 0.003. Similarly, digital training and reward systems also exert a positive and significant influence, with significance values of 0.037 and 0.0002, respectively. When tested simultaneously, the three independent variables collectively demonstrate a substantial impact on employee productivity, as evidenced by an F-value of 76.069. Furthermore, the Adjusted R Square value of 87.6% indicates that the research model possesses strong explanatory power, meaning that most variations in productivity can be explained by employee engagement, digital training, and reward systems. These findings highlight the strategic importance of integrating engagement initiatives, continuous digital skill development, and fair reward mechanisms to foster higher levels of productivity. For organizations, particularly government institutions, the study underscores the necessity of adopting a holistic human resource development framework that addresses both intrinsic and extrinsic motivational factors to maximize employee performance.

This study is driven by the importance of adopting digital-based marketing strategies in the agribusiness sector, particularly in rural areas such as Pacitan Regency. Y, as a local egg farming enterprise, seeks to enhance its marketing effectiveness through the implementation of   Digital Marketing and digital customer relationship management (CRM). The objective of this study is to examine the influence of these two strategies on egg product marketing. This research employed a quantitative correlational approach, with data collected through questionnaires and interviews. The sample consisted of 97 respondents who are consumers of Y. The results show that both   Digital Marketing and digital CRM simultaneously have a significant effect on improving product marketing.   Digital Marketing plays a role in expanding reach and product appeal by utilizing online platforms and targeted advertising, which helps increase product visibility to a broader audience. Meanwhile, digital CRM is effective in building long-term relationships and customer loyalty by providing personalized services, improving customer engagement, and maintaining communication. These findings imply that the integration of both strategies is highly relevant for micro-enterprises to improve competitiveness in the digital era, as they allow businesses to reach a wider market while fostering strong customer connections. This study also contributes to the development of literature on digital agribusiness marketing and serves as a practical reference for business promotion strategies, especially for small-scale enterprises looking to leverage digital tools for growth.

This study discusses God’s prohibition of adultery as stated in Malachi 2:14–16 and its relevance to contemporary Christian families. Adultery is regarded as a betrayal that not only damages the marital relationship but also violates the sacred covenant with God. The study highlights that an ideal Christian family is one founded on God’s Word, upholding love, faithfulness, and a life of reverence to God. However, in reality, many families face challenges such as individualistic lifestyles, the negative impact of social media, poor communication, and declining spiritual values. Real-life cases, including infidelity leading to violence, reveal the urgency of applying biblical principles to build strong families. Thus, Malachi 2:14–16 serves as a theological foundation affirming the importance of faithfulness and love in preserving the integrity of Christian marriage. Furthermore, poor communication, a lack of mutual understanding, and declining spiritual engagement can strain relationships, making it more difficult to maintain a strong, healthy marriage. These challenges highlight the critical need for Christian families to return to the foundational principles outlined in God’s Word, including the importance of sacrificial love, trust, and mutual respect. The study draws attention to the practical implications of these teachings, urging families to actively engage in spiritual practices, open communication, and mutual support to overcome the pressures of modern life. By doing so, they can create environments where love and faithfulness flourish, ensuring that their relationships remain strong and rooted in the divine covenant established by God. Thus, Malachi 2:14-16 remains highly relevant today as a timeless reminder of the sacred nature of marriage and the importance of nurturing healthy, God-centered relationships in Christian families.

Acute Respiratory Tract Infection (ARI) is a health problem that still occurs frequently, especially in areas with limited access to health information and knowledge. One effort that can be made to overcome this problem is by providing health education to the community. Health education conducted using interesting and easy-to-understand media, such as audio-visual media, has been proven to be able to increase public understanding more effectively. This study aims to determine the effect of the use of audio-visual media in health education on increasing the knowledge of the Batu Merah B Hamlet community regarding ARI. This study used a quasi-experimental design with a one-group pretest-posttest approach, in which 50 people were selected purposively as the research sample. Data were collected using questionnaires before and after the health education intervention using audio-visual media. Data analysis was performed using the Wilcoxon test to examine differences in knowledge before and after the intervention. The results showed a significant increase in knowledge after the health education intervention (p < 0.05). The average score of community knowledge increased from 60.2 in the pretest to 83.5 in the posttest. This improvement demonstrates the effectiveness of audiovisual media in conveying information related to acute respiratory infections (ARI) and facilitates public understanding and retention. Therefore, it is recommended that health education using audiovisual media be used more widely in health promotion activities to achieve better results and accelerate changes in public health behavior. Health education using audiovisual media also provides a more interactive and engaging learning experience, thereby increasing community engagement in the learning process.

This study aims to determine the contribution of work-family balance to work engagement in employees in long-distance marriages (LDM). The phenomenon of LDM is becoming increasingly common in the modern workplace, especially for couples who must live apart due to work demands in different locations. This condition can pose challenges in maintaining a balance between work and family life demands, which in turn can affect individual engagement in their work. Therefore, this study is important to understand the extent to which work-family balance plays a role in increasing the morale and work engagement of employees in LDM. This study involved 41 employees in LDM, with ages ranging from 24 to 50 years. The data collection method used two measuring instruments: the Utrecht Work Engagement Scale (UWES) developed by Schaufeli and Bakker (2004), and the work-family balance scale developed by Carlson et al. (2009). Data analysis was conducted using simple regression analysis techniques to determine the contribution of the independent variables to the dependent variable. The results showed that work-family balance contributed 65% to work engagement in employees in LDM. These findings indicate that the higher the level of work-family balance, the higher the employee's engagement in their work. Therefore, it is important for organizations to create policies and work environments that support work-family balance, especially for employees in long-distance marriages.

Anemia during pregnancy remains a significant public health challenge, with iron supplementation recommended as the primary preventive strategy. However, compliance with iron tablet consumption among pregnant women continues to be low in many settings. This study aims to review existing literature to identify barriers that hinder adherence to iron supplementation. A systematic literature review was conducted by screening publications from 2015 to 2025, retrieved from major databases such as PubMed, Scopus, and ScienceDirect. Thematic synthesis was applied to analyze findings across selected studies. Results revealed three major categories of barriers: internal factors such as limited knowledge, perceived low risk of anemia, and side effects; social factors including lack of family support, cultural norms, and insufficient counseling from health providers; and systemic factors such as limited supplement availability and inadequate quality of antenatal services. These findings highlight that compliance is not merely an individual issue but also shaped by social and structural contexts. Implications suggest the need for multidimensional interventions, involving health education, family engagement, and strengthened health system support to improve maternal adherence to iron supplementation.

This community service program was conducted in Kemiri Village with the aim of enhancing mothers’ creativity in processing local food, particularly purple sweet potatoes, into more varied and attractive products. Purple sweet potatoes were chosen due to their high nutritional content, including antioxidants, dietary fiber, and natural sweetness favored by children. The implementation method included socialization on the benefits of purple sweet potatoes and the importance of variety in Supplementary Feeding (PMT), explanation of the purple sweet potato cookies recipe, and distribution of the products to participants. A total of 23 participants attended, consisting of mothers of TK Mardi Luhur students and posyandu cadres. The results showed that participants responded positively to the innovation of purple sweet potato cookies as a healthy and nutritious snack alternative. Through this activity, the mothers gained new knowledge about purple sweet potato processing as well as practical skills that can be applied at home. Furthermore, they became more aware of the nutritional benefits of purple sweet potatoes, which can be integrated into supplementary feeding for children. This activity also aimed to increase community engagement in utilizing local ingredients to enhance family nutrition. As a result, this community service activity not only introduced innovative local food products but also has the potential to support supplementary feeding programs at posyandu. The knowledge and skills gained by the participants are expected to contribute to better nutrition for children and support the sustainable use of local resources in the community, promoting health and well-being in the long term

Leadership is not just about being a leader within an organization. It requires effective communication strategies and approaches. However, leadership changes when there are weaknesses in implementing communication methods with the team. Internal conflict, pressure from leaders, leadership style, and a leader's personality in facing challenges and problems are all factors. The purpose of this study is to deeply understand the relationship between leadership, emotional intelligence, and performance in an organizational context through a qualitative approach. The research method is derived from references in books and journals related to the topic under study. This study explores how leadership styles, interact with dimensions of emotional intelligence, including self-awareness, self-regulation, empathy, intrinsic motivation, and social skills, to influence individual and team performance. The study found that leaders with high emotional intelligence tend to implement an adaptive and inclusive leadership approach, create a conducive work climate, strengthen trust, and increase member engagement and productivity. The findings also reveal that emotional intelligence is not merely a supporting competency but also functions as a critical moderator of leadership effectiveness in achieving performance. This research provides theoretical contributions by enriching a holistic understanding of the psychosocial dynamics of leadership, as well as practical implications for the development of emotional intelligence-based leadership training programs through detailed quantitative and object-based research.

This study investigates the effectiveness of virtual debate platforms in enhancing English as a Second Language (ESL) learners’ critical thinking, speaking fluency, and argumentation skills. The research was conducted using a quasi-experimental design with intermediate-level ESL students as participants. Data were collected through critical thinking tests, speaking fluency rubrics, and argumentation rubrics, complemented by qualitative analysis of recorded debates. The results indicate significant improvements in students’ critical thinking abilities, fluency in spoken English, and the quality of their arguments, including structure, relevance of evidence, and coherence. Furthermore, virtual debates fostered higher levels of student engagement compared to traditional classroom discussions. These findings underscore the pedagogical potential of integrating technology-based debate activities into ESL instruction, providing interactive and collaborative learning opportunities that address the limitations of conventional teaching methods. The study concludes with recommendations for incorporating virtual debates into ESL curricula and suggests future research on the use of emerging technologies such as artificial intelligence (AI) and virtual reality (VR) to further enhance language learning experiences.

Advances in digital technology have triggered changes in consumer behavior, particularly in decision-making in the hospitality industry, including in choosing accommodation. Online reviews on platforms such as Tripadvisor have become the main reference for prospective guests in assessing hotel quality. The purpose of this study is to determine the influence of the dimensions of Electronic Word of Mouth (E-WOM), consisting of intensity, valence, content, and rating, on consumers' decisions to stay at PO Hotel Semarang. This study applies a quantitative approach using descriptive methods. Data collection techniques were carried out through observation and the distribution of online questionnaires to 96 respondents who had stayed at or accessed reviews of PO Hotel Semarang on the Tripadvisor platform. The findings of this study show that all dimensions of Electronic Word of Mouth (E-WOM) have a positive and significant effect on the decision to stay. The dimensions of valence and rating are the most dominant factors in shaping consumer decisions. These findings indicate that digital marketing strategies through online reviews can significantly shape consumer perceptions. The QR code strategy used by PO Hotel Semarang to facilitate access to reviews proved effective in building consumer engagement and strengthening the hotel's online reputation. Therefore, hotel management is advised to manage and encourage positive reviews and enrich review content to enhance the hotel's credibility and reputation digitally.

The motivation of this study is to find problems related to training and employee management. The research used is quantitative. The research data used primary and secondary data. The population of this study consisted of employees of ZHM Premier Padang. The research sample was 90 consumers with non-probability sampling techniques. Data was collected through likert scale questionnaires that were tested for validity and reliability. Data processed with SPSS 25.00. Training is in the category of quite agreeable at 53.33% and the Employee Engagement variable shows the agree category with a percentage of 52.22%. The training value (X) has a Beta or Standardized Coefficient of 0.507 with a calculated T (6.456) with a significance of 0.000 <0.05 with a positive and significant effect on purchasing decisions (Y). An R Square value of 0.321 was obtained, meaning that the influence of the training variable (X) had an effect on employee engagement (Y) with a positive value of 32.1% and 67.9% was influenced by other factors. So it can be concluded that there is a significant influence between the training variable (X) and employee engagement (Y).

This study investigates the effectiveness of Augmented Reality (AR) based activities in supporting vocabulary retention, motivation, and engagement in foreign language learning. A quasi-experimental design with a pre-test–post-test control group was employed, involving university students enrolled in English as a Foreign Language (EFL) courses. The experimental group engaged in AR-supported vocabulary learning, while the control group used conventional methods such as flashcards and text-based materials. Data were collected through vocabulary tests, motivation and engagement questionnaires, and classroom observations. The findings indicate that AR significantly enhanced vocabulary retention, with students in the experimental group outperforming those in the control group. AR also increased learners’ motivation by providing immersive and enjoyable learning experiences, and it fostered greater engagement as students actively interacted with digital media. These results support the integration of AR into language learning as an effective instructional approach that combines contextualization, interactivity, and gamification. The study contributes to the growing body of research on technology-enhanced learning and highlights the pedagogical potential of AR in modern language education.

The number of micro, small, and medium-sized businesses (MSMEs) active on social media is on the increase. Because of this, many Indonesian MSMEs advertise their wares on social media. The snack food MSME industry is one that is seeing expansion. In recent times, TikTok has gained popularity as a promotional medium that offers cost-effective information delivery. The impact of TikTok on live streaming engagement, which mixes entertainment aspects with commercial messaging, has been the subject of several studies in the marketing literature. The purpose of this research is to find out how much of an effect the TikTok Live streaming account @sajodosnack has on people's inclination to buy. This research used a quantitative technique based on a survey method. The theory utilized includes Live streaming with the dimensions of Perceived Product Quality, Real-Time Interaction, and Host Credibility, and Purchasing Decisions with the dimensions of Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior. Using a random sample approach, 105 respondents who were fans of the TikTok account @sajodosnack were given questionnaires to fill out in order to gather data. According to the findings, those who participated in the study agreed with the claims made about the TikTok live streaming variable (X). On top of that, all statements pertaining to the purchase choice variable (Y) in the survey were met with favorable responses from respondents. The impact of TikTok live streaming on purchase choices for Sajodo Snack is strongly correlated (r=0.710); live streaming accounts for 50.3% of the total, while other variables account for the remaining 49.7%.