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Analytics

Nanda Putri Widianti; Sri Trisnaningsih

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The rise of digital-based financial service platforms that help MSMEs as a sales transaction tool has many benefits for MSMEs, one of which is making it easier to prepare financial reports based on EMKM SAK because the digital payment system is able to store sales recaps accurately. The use of financial service platforms is also used by several MSME players in Lakarsanti District, Surabaya. For this reason, the author's aim is to analyze whether the use of digitalization of the payment system affects the preparation of financial reports in MSMEs in Lakarsantri District. Qualitative research with descriptive analysis methods. Also, semi-structural interviews were conducted with MSME business actors in Lakarsantri District. The results of this research are that many MSMEs in Lakarsantri District already use digital payment systems, but there are still many MSMEs that do not prepare financial reports. There are MSMEs that carry out simple financial records manually, only recording income and expenditure information, which is far from following EMKM SAK. And several MSMEs that have used digital payment systems and carried out simple financial records have felt helped by accurate transfers and transaction recaps.

Cahyani Kurniastuti; Priyo Susilo; Ismayudin Yuliyzar; Putra Pratama; Suparman Suparman

Jurnal Pengabdian Sosial dan Kemanusiaan 2024 Lembaga Pengembangan Kinerja Dosen

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.  

Indira Aisha; Yasinta Istighfan; Ita Karimatussya’fi; Awang Kurniawan; Muhammad Kholil +1 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The Community Service Program (KKN) of UIN Walisongo in Sendang Dawung Village, Kendal Regency, aims to develop the local economy by strengthening Micro, Small, and Medium Enterprises (MSMEs). Intensive discussions with the village community identified various local potentials, such as agricultural products, handicrafts, and traditional processed foods. However, challenges faced include limited capital, restricted market access, and a lack of managerial skills. To address these issues, a series of workshops and mentoring programs were designed, covering business management training, product quality improvement, business digitalization, and ongoing support. Additionally, collaboration with various local stakeholders, such as the Cooperative and MSME Office and financial institutions, was established to enhance support for village MSMEs. The results of this program are expected to increase the competitiveness of MSME products, open up broader market access, and ultimately improve the welfare of the Sendang Dawung Village community

Gyska Indah Harya; Pelangi Nerisa Arfina; Hilda Febrianti Sukma; Kadek Adynda Tasheya; Gadis Cantik Bunga Tunjungwangi

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Education is a vital and important aspect of a country's development and its ability to compete globally. The education concept emphasizes the development of students' character, critical thinking skills, social skills, and teacher skills to provide effective and engaging learning. The educational program includes Socialization and Computer Learning Techniques, Digitalization of Learning through educational videos, and EcoPrint. The program is conducted at SDN I Semolowaru, Surabaya, aiming to improve the quality of education and meet local needs. The program is conducted by 28 KKN students at the National University "Veteran" East Java, providing training and guidance. The results show that students with new perspectives are more likely to succeed, and 80% of students are able to understand all materials provided during learning. This program can support the Indonesian Education and Culture Program in educating the nation's children.

Patricia, Mia Christy; Kumandang, Cahyatih

This qualitative literature review explores the impact of HR digitalization and human resource analytics on organizational performance. The study highlights how the adoption of human resource information systems (HRIS) enhances operational efficiency and data-driven decision-making. HR analytics significantly contributes to identifying and addressing workforce challenges, thereby improving organizational performance. However, challenges such as data quality, analytical competence, and managerial support must be addressed to maximize the benefits of HR analytics. The review underscores the importance of top management support and a data-driven organizational culture for successful HR analytics implementation. Limitations include reliance on existing literature and potential publication bias. Future research should empirically investigate the causal relationships between HR digitalization, HR analytics, and organizational performance across diverse cultural and economic contexts.

Hosea Ali Gothe Dewangga; Marchel Valdy; Ikmal Yasra; Allif Zidna Rosyadi; Roisul Umam +1 more

Adi Widya: Jurnal Pengabdian Masyarakat 2024 Lembaga Penelitian dan Pengabdian Masyarakat

In this digital era, MSME players should utilize digital media as a marketing strategy for their products so that consumers become more familiar with the products produced by these MSMEs. This community service activity aims to help Kedai 57 which operates in the food and beverage sector in optimizing digital marketing through social media Instagram and TikTok as well as digital media Google Maps, Google Site and Email Business as marketing tools and QRIS to facilitate transactions at Kedai 57 . This activity is carried out by creating Instagram and TikTok social media accounts, planning and creating content, as well as training in using social media as well as developing digital media Google Maps, Google Site, and Email Business and QRIS. The results of this activity show that there has been an increase in the average daily income generated by Kedai 57. The increase in average daily income can be seen from the average daily income in April 2024 before community service and the average daily income in May and June 2024 when community service is carried out. This community service activity has provided assistance to Kedai 57 in developing its business and provided knowledge and understanding of implementing digitalization for MSMEs in general and digital marketing in particular.

Angga Prastiyo; Dwi Nurrahmawati

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The Village Government & managers of Kemetul Tourism Village do not understand much about digitization transformation, digitization opportunities, and technological innovation in the tourism sector. Observation preparation is the first step to dig deeper into the existing problems. Training for the Village Government & Management of Kemetul Tourism Village to understand the challenges and opportunities of digitalization marketing in the tourism sector. Practice and apply digitalization marketing for the development of tourism villages. With the understanding and training digitalization has the potential to drastically change the tourism industry, allowing better knowledge management, faster innovation, and better data security while reducing operational time. In addition to providing understanding, there is also a need for training in tourism service technology innovation. Many types of tourism service technology make it easier for managers such as the use of social media and websites that can be accessed in the form of websites and smartphone applications.

Diajeng Oxana Khoirunnisa Wardhani; Moch Harris Ramadhan; Reza Risanti; Budi Prabowo

Jurnal Pengabdian Masyarakat Terapan 2024 Lembaga Pengembangan Kinerja Dosen

Goal 8 of the Sustainable Development Goals (SDGs) focuses on the importance of achieving inclusive and sustainable economic growth, with the aim of creating decent jobs and equalising economic welfare, especially in rural areas. The Community Service Program carried out by the Thematic State Defense Student Community Service (KKN) Group 5 Wave 2 UPN Veteran East Java is a program to empower the potential of the community around Kemiri Village by socialising the digitalisation of MSMEs so that they can achieve economic growth. The main objective of the MSME digitalisation activity is to improve the ability of MSME players to use digital technology effectively. The method of implementing community service activities in Kemiri Village includes the initial observation stage, interview stage, programme planning stage, programme implementation stage, and evaluation stage. The MSME digitalisation activities that have been carried out by KKN-T Bela Negara Group 5 Wave 2 UPN Veteran East Java students in Kemiri Village have been successful by cooperating with 14 MSMEs of which 11 MSMEs are willing to be assisted with registration on Google Maps, 2 MSMEs are willing to make banners, and 1 MSME is willing to be assisted with QRIS registration.

Susanti, Yeni; Rizki Maulida, Emelia; Shaddiq, Syahrial; Khuzaini Khuzaini; Fahmanadie, Daddy

Jurnal MIMBAR ADMINISTRASI 2024 Universitas 17 Agustus 1945

The main goal of designing the Society 5.0 concept is to build a human-centered society, balance economic and social progress, and create new value through technological developments. The development of human resources (HR) in the era of digitalization has become the focus of attention of many companies. In this era, information and communication technology has changed the way of working and interaction between individuals and organizations. Therefore, the main focus of this article is to find out how the relevance of the goals to be achieved in the Society 5.0 era to the aspects needed in human resource management, namely Complex Problem Solving (CPS), Social Skills (SS), and Process Skills (PS) in Human Resource Behavior (PSDM) and Digital Marketing (PD) which are studied using qualitative research methods. The results of the study show that in synthesis, Complex Problem Solving, Social Skill, Marketing, and Process Skill are three very important abilities in HR behavior in the Society 5.0 era. They help HR to solve complex problems, interact with others, and manage industrial processes effectively and efficiently. The relevance of the goals of the Society 5.0 era to Complex Problem Solving, Social Skills, Marketing, and Process Skills in PSDM and PD is very significant. The Society 5.0 era prioritizes the use of technology to improve the quality of human life, so human resources must have the ability to adapt to technological changes and build competencies that are in accordance with the needs of organizations in the mining world.

Aisya Fadila; Akmal Adib Rahman; Dendi Fransisko; Hefi Hefi; Jefny Afshera +10 more

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This journal discusses the influence of activities to increase interest in reading in the era of digitalization, by using free e-books at SMP Negeri 3 Tasik Payawan in Hiang Bana Village. Interest in reading is a basic element in developing individual literacy. Literacy does not focus on aspects of reading and writing, but on the skills to understand, analyze and interpret information conveyed through writing. This socialization aims to increase reading interest in using e-books so that students can use them easily in the current era of digitalization. This activity was carried out by the KKN 105 team at Palangka Raya University. The socialization activity was held on Wednesday, August 7 2024. The activity started at 07.30 WIB until finished. Results and discussion of the implementation of activities by the Palangka Raya University KKN 105 team for Tasik Payawan Middle School 3 students with socialization regarding increasing students' interest in reading in the era of digitalization, using e-books for free can provide positive benefits and value for socialization participants, especially Tasik Payawan Middle School 3 students. After the socialization was held, the KKN team together with Class IX students formed a reading community via the social media WhatsApp. The aim of forming this community is for KKN students to be able to provide more detailed explanations that were not given during the socialization. This forum is also used as a medium for distributing various quality and enjoyable e-books to female students. It is hoped that with this socialization and the formation of a reading community, students' access to reading sources will become wider, students' interest in reading will increase, literacy levels will increase and the quality of human resources for the next generation of young people will improve.

Jaluanto Sunu Punjul Tyoso; Vinsent Brilian Adiguna

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Digitization is the process of converting information from analog form to digital form using digital technology. The process involves converting objects, images, sounds, documents, or signals into a series of numbers that describe a discrete set of points or samples. Digitization, in the context of business and industry, is an essential process for continuous development. Pre-Field Stages visited Tambangan Village in this case the MSMEs of Semarang City. Observation of MSMEs to obtain data sources and sort out the types of businesses and look for key informants taken from local MSME data and or the Tambangan Village MSME community, or individuals, who carry out their businesses independently. The place of implementation of this community service is Madin RT 02 RW 04, Tambangan village, Mijen sub-district. Interviews were conducted in-depth with an interview guide, to provide a more real picture in the research. The accommodation of the organized training needs proper adjustment and is necessary to ensure the implementation of all social media applications in the marketplace. We are a family-owned business and have been involved in supplying ready-mix concrete batching plants and equipment to the industry over the last 25 years. Open the Website or install the marketplace application. Digitalization can help minimize operational costs and reach more jobs. Digital marketing is the use of social media and other digital platforms to market products and services online.

Rusliandy Rusliandy

Jurnal MIMBAR ADMINISTRASI 2024 Universitas 17 Agustus 1945

The research will focus on analyzing digital leadership in the digitalization of ASN management in Bogor Regency that has already been established and implemented. The research will utilize a qualitative approach, employing data collection techniques such as interviews, observations, and literature studies. The validation process will involve data and source triangulation. The study's findings indicate that although the digitalization of ASN management has been carried out, there are still weaknesses present. These weaknesses include a fragmented and non-integrated system. Additionally, digital leadership currently faces challenges such as a digital divide, low commitment, poor adaptation to digital culture, inadequate regulations that do not fully cover the various systems being developed, and weak information system security. The research recommends that the Bogor Regency government prioritize the identification of a digital leadership figure who meets specific criteria. These criteria include possessing a vision and mission for digital transformation, demonstrating digital competence, collaboration skills, the ability to formulate regulations, fostering a digital culture, and exhibiting strong commitment and leadership abilities.

Aldi Ahmad Fauzi; R. Rindu Garvera; Ii Sujai

Jurnal Media Administrasi 2024 Universitas 17 Agustus 1945 Semarang, Indonesia

Economic development carried out at the Village level is the duty and obligation of the Village Government starting with identifying potential, grouping resources, empowering groups or individuals so that they are able to independently develop their potential. The aim to be achieved is to describe the development of creative industry-based community businesses in Saguling Village, Baregbeg District, Ciamis Regency. The research method used by the author is descriptive qualitative research, so that data collection was carried out by carrying out literature studies and field studies (with interviews and observations) and analysis was carried out using data triangulation. This research was carried out in Saguling Village, Baregbeg District, Ciamis Regency. Based on the results of interviews and the author's observations, creative industry-based community business development in Saguling Village, Baregbeg District, Ciamis Regency has not been implemented optimally. This is due to the discovery of problems, including the limitations of business actors in competing with the same competitors, making them unable to survive, then also not wanting to switch to digitizing business products, making business development difficult, and also limited levels of productivity due to limited business capital. business actors are unable to develop.

Ni Putu Puspa Jayanti; Ni Wayan Suartini; Ni Putu Andini Desiyanti Laksmi

Jurnal Visi Manajemen 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

With the use of financial analysis as a gauge for the company's financial health, this research seeks to analyze PT. Pegadaian's performance. With an emphasis on financial analysis, including liquidity, solvability, profitability, and efficiency, the study employs descriptive analysis. According to the findings, PT. Pegadaian has demonstrated strong financial performance, with its liquidity allowing for efficient risk management. Efficiency shows how well a business uses its resources to generate revenue, whereas profitability ratio shows how well it generates profits. The report stresses how crucial it is to routinely assess financial performance in order to keep the company's standing and avoid market fluctuations. The organization must adjust to boost operational efficiency and enhance community service delivery in light of technology improvements and digitalization.

Muhamad Amaral Fiscal; Nida Handayani

Switch : Jurnal Sains dan Teknologi Informasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Public services in the scope of marriage have led to the digitization of public services combined with updating the information systems within them. Online-based public services related to marriage under the name SIMKAH (Marriage Management Information System) are a form of digitalization of public services. The implementation of online-based SIMKAH has generated various responses, especially among the public. This research aims to determine, describe and analyze the effectiveness of the Marriage Management Information System in South Tangerang City. The method used in this research is a descriptive method with a qualitative approach. Data collection techniques using interviews, observation and documentation. The results of research on the indicators for determining the targets for the SIMKAH program are still not precise because it reaches all levels of society. In terms of indicators, the socialization program is not yet optimal because socialization is carried out only when the prospective bride and groom provide administrative documents at the KUA. In terms of program objective indicators, the aim of implementing online-based SIMKAH is not yet fully efficient due to the lack of features that can maintain the operational efficiency of online-based SIMKAH. In terms of monitoring indicators, the SIMKAH program still lacks the execution that should be carried out by the person responsible, in this case collecting information in the form of suggestions and constructive input from the community.    

Maudina Inayah; Eko Cahyo Mayndarto; Orni Juliati

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

The emergence of digitalization in marketing presents opportunities and changes to large, medium and small business actors. Implementing digitalization in marketing accompanied by creating and determining digital strategies marketing. A digital marketing strategy is a marketing plan or activity who use digital media, such as the internet or online marketing, to achieve marketing goals and expand consumer reach. Strategy digital marketing is the right choice for SMEs/MSMEs, incl TumblrIn, marketing products and carrying out promotions. Research purposes This is to find out how to determine a digital marketing strategy, implementation and results of the impact of determining a digital marketing strategy on TumblrIn Store. In this research, quantitative and qualitative descriptive methods were used used to provide a deeper picture and understanding comprehensive approach to the phenomenon under study. Additionally, for collection data, the researcher used observation and documentation techniques from the final assignment project which is the final assignment for graduation after taking part Merdeka Campus Certified Independent Study program at PT. Nurul Fikri Create Innovation. The research results show that digital strategy marketing on TumblrIn has been determined using SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), STP (Segmentation, Targeting, Positioning), and Marketing mix. Implementation of digital marketing strategies in TumblrIn has been doing quite well and achieved several goals. Utilization online media in digital marketing strategies has also been successful quite a lot of traffic, although not all online media get the same amount of traffic. However, the amount of traffic has exceeded initial targets can be converted into potential customers.).  

Oktavina Tirza Dinda Pratiwi, Natasya; Husniyyah Husniyyah; Ul Hikmah, Dhiya; Wiranti Meisufi, Ruro; Prasitha Lisyanti, Norrencia +1 more

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

Independent Care of Family Medicinal Plants (ASMAN TOGA) is a new innovation for the community in Gondek Village, Mojowarno District, Jombang Regency. However, currently the ASMAN TOGA land has not been managed optimally. Many villagers do not understand the types, characteristics, and utilization of family medicinal plants in the park. Previously, the introduction of medicinal plants was done manually with information boards that only provided a little information about the benefits of the plants. This study discusses digitalization techniques that can be applied to improve access to technology and information for the local community. The implementation is carried out using several methods, namely analysis, planning, implementation, delivery methods, evaluation and monitoring of results, and publication of results. The result of this activity is the discovery of a way to obtain more detailed information about the collection of medicinal plants in ASMAN TOGA by utilizing a digital information system in the form of a QR-Code. It is hoped that the implementation of this system can increase the efficiency of education and make it easier for the community to utilize medicinal plants in the ASMAN TOGA park.

Ghedza Natava Blesynky Exzin; Rizqi Aini R; Edi Kurniawan; Romanda Annas Amrullah

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

PT Serasi Shipping Indonesia is a company operating in the field of transportation and ship agency. Based on the results of observations during land-based practice in related research, researchers found several obstacles that could cause low effectiveness and gaps in the process of procuring goods on ships. Some of the problems that occur are that in the procurement process goods often have to arrive so that it has less impact on time effectiveness. Apart from that, the participating vendors do not comply with the company's SOP, so price conditions often occur. Based on these problems, an innovation is needed to overcome these problems with the existence of My Vendor. This research was developed using the Software Development Life Cycle (SDLC) method. The results of the application design are intended for 3 main user parties, namely PT Serasi Shipping Indonesia, PT Teknik Samudra Indonesia, and PT Thufail Segara Tama. The results of this research are in the form of an application design that has been integrated into the procurement process for necessary goods. The design and build process has 6 stages, namely planning, development, system design, implementation, testing and application maintenance. The researcher carried out 2 tests, namely using User Acceptance Testing (UAT) and obtained program correctness function results and output of 100%. Apart from that, based on the results of the usability function, the percentage of feasibility for the accumulated presentation was 95 percent. This means that the design that has been created is suitable for use.  With the proposed digitalization system, it is hoped that it can become a bridge to solving problems based on appropriate trials. Apart from that, researchers hope that the proposed application will not only be for one company but will later be developed more widely for other companies and become a more useful and efficient business opportunity.

Erin Soleha; Zulfa Zakiatul Hidayah; Indra Permana; Ahmad Rasyiddin

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this activity, it is hoped that SIDJIE will find it easier to see the financial condition of its business so that in the future it can be even better at managing its business finances. Furthermore, with the marketing digitalization program, it is hoped that it will be able to increase public knowledge of this coffee shop business and indirectly increase SIDJIE's sales.

Erin Soleha; Zulfa Zakiatul Hidayah; Indra Permana; Ahmad Rasyiddin

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this activity, it is hoped that SIDJIE will find it easier to see the financial condition of its business so that in the future it can be even better at managing its business finances. Furthermore, with the marketing digitalization program, it is hoped that it will be able to increase public knowledge of this coffee shop business and indirectly increase SIDJIE's sales.