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Business transformation in the digital era requires an innovative marketing approach. One way is by utilizing the potential of the internet and information technology. This research focuses on the important role of landing pages in designing online experiences for consumers. The theoretical basis involves the concept of marketing transformation, landing page optimization, and the importance of brand awareness for waste collection services. The methodology used adopts a qualitative approach with a case study in Karung Sampah. Data is collected through observation and analysis using third parties, namely Google Search Console and Google Analytics. It was found that responsive design, relevant content, and social media integration played an important role in the success of the campaign (brand awareness)

In the era of digitalization like this, and in the realm of the process of finding the identity of a teenager, it is very easy for teenagers to be affected by many good and bad things by the surrounding environment. The problem that is often faced by teenagers is mental health where there are many causes and consequences that can trigger this to happen. Because of this problem, teenagers lack an understanding of self-love or love themselves. Self love has the meaning of a feeling where we feel confident and proud of our own abilities without attaching importance to the opinions of others by involving aspects of self-awareness, self-confidence, and caring for ourselves. Looking at the reality, this article uses qualitative methods and literature studies in answering these problems. In the interview that we have conducted to 7 existing resource persons and contain active high school teenagers based in the city of Surakarta. With the hope that the interview that has been done can help some and even all speakers about the importance of 'self love' for themselves. With the results we get in several existing aspects such as self awareness, self care, self esteem and in the 7th self worth aspect, the informant has a fairly good and high percentage. Even though in the aspect of self esteem at the same time it is still wrapped in a sense of insecurity.

Current business developments have moved from conventional systems to digital marketing systems and the use of digital marketing is the right opportunity for current developments in Indonesia. However, in its current condition, there are still business actors who do not understand digital marketing and lack awareness among the public or entrepreneurs to utilize digital media as a means to develop their activities. In the research, the researcher used a data processing method with a digital marketing funnel and the data was processed using SWOT analysis. Based on these problems, digital marketing training was carried out. This research aims to find out research results that can increase understanding of digital marketing funnel sales at Graha Office. It is hoped that the findings of this research can help companies formulate more effective digital marketing strategies that focus on achievement.

This research aims to find out how ecopedagogy is implemented in elementary school learning to increase environmental awareness and student involvement. This article was prepared using the systematic literature review (SLR) method. Searches were carried out using Google Schooler. In the initial stage of the journal search, 235 journal articles were obtained with a time limit, namely from 2014 to 2023. The procedure for searching and selecting articles in this study used preferred reporting items for systematic reviews & meta-analyses (PRISMA). Ecopedagogy discusses three main areas, namely technical ecoliteracy , critical ecoliteracy, and cultural ecoliteracy. The implementation of ecopedagogical integration in elementary school management which aims to instill environmental character values ​​from generation to generation can be carried out in several forms, namely integration in the curriculum and learning by including an understanding of ecology in the subjects or materials taught and the application of methods or media. Environmentally caring character education aims to instill values ​​and awareness of the environment in students. Case studies of the application of ecopedagogy in education show that it can be applied through digital media and multi-dominant learning to develop cognitive, psychomotor and environmental awareness. Barriers to implementing environmentally caring character education in schools include internal factors such as students' bad habits and lack of knowledge, as well as external factors such as inadequate learning support equipment and lack of cooperation between teachers and parents. Collaboration between teachers, students, parents, and the community is essential for successful implementation.

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

MSMEs have a large contribution to the Indonesian economy both at the micro and macro level. In carrying out their operations, of course MSMEs have their own advantages and disadvantages. Rengginang GR Wedoro MSMEs face challenges in building brand awareness among their target market. The technology that has been implemented by MSME Rengginang GR Wedoro is still considered very minimal, namely only using WhatsApp and Instagram which are still not optimal. This means that MSMEs cannot reach consumers optimally. The data collection method applied involves two main approaches, namely observation and interviews. The results of the current use of digital marketing, Rengginang GR Wedoro MSMEs use websites, Instagram, TikTok and Facebook as marketing media because they are platforms that have quite a large number of users in Indonesia. The use of social media has a significant impact on increasing brand awareness of Rengginang GR MSMEs. . It is important to manage social media accounts effectively by providing quality content, interacting with audiences, and tracking performance metrics to continuously improve the marketing strategies implemented      

The development of increasingly advanced technology has both positive and negative impacts. As the next generation of the nation, awareness is needed in increasing civic literacy in the digital era. This is in line with the purpose of this study, which is to foster the character of elementary school children through civic literacy learning with its approaches to learning. By strengthening the spirit of citizenship, we want to produce a generation of qualified and qualified young people and able to actively contribute to the development of the nation and state in this digital era. Therefore, in civic literacy, it is very important to comprehensively prepare citizens to face these challenges with a firm and deep understanding. Through comprehensive civic literacy learning helps improve citizenship in society. This is an important key in building a harmonious and good society.

This academic exploration delves into the nuanced competencies and dynamics shaping the academic journey of Semester 1 cadets at a distinguished Maritime Institute. Focusing on computer literacy, technological proficiency, and sociocultural influences, our qualitative descriptive approach seeks to unveil the intricate dimensions of contemporary maritime education. The assessment of computer literacy reveals varying competencies, urging the need for a tailored curriculum. While basics like office software and digital navigation are strong, disparities in data analysis proficiency call for targeted interventions. The implications highlight the necessity for a stratified curriculum, ensuring a comprehensive skill set in line with modern maritime demands. Cadets overwhelmingly endorse technology's role in enhancing education, signalling a paradigm shift. Positive attitudes towards online resources, digital simulations, and e-learning platforms advocate for an institutional embrace of cutting-edge tools. Recommendations focus on faculty development and increased technology integration, promising an enriched pedagogical landscape. The exploration of sociocultural influences uncovers a delicate balance between tradition and the necessity of English proficiency. Nuanced strategies are essential to integrate diverse cultural backgrounds. Recommendations call for cultural awareness initiatives and language support programs, aligning the institution with the global orientation of maritime education. In qualitative insights, cadets express a collective desire for a more intentional curriculum, particularly in incorporating cultural perspectives. This aligns with the broader scholarly discourse advocating for holistic education. Proposed avenues include workshops, seminars, and collaborations with cultural experts, providing a roadmap for curriculum development congruent with the diverse needs of Semester 1 cadets. This research, rooted in rigorous academic inquiry, serves as a guide for the Maritime Institute, steering its trajectory towards producing technologically adept professionals who are equally culturally astute, ready to navigate the complex global maritime landscape.

Freedom of expression on social media for university students has complex implications and needs to be well considered. This research uses a combination approach of literature review, surveys, interviews, and content analysis to explore the legal and ethical perspectives on freedom of expression in social media for university students. The results show that freedom of expression on social media can affect the relationship between students and the government, have a great influence on social change, and produce positive impacts for students. However, students also face many challenges in the freedom of expression on social media, such as the threat of slander, online hatred, and other bad influences. Based on the research findings, we recommend increasing digital literacy and awareness of online ethics for university students. In addition, there needs to be clear and firm regulations to protect freedom of expression on social media, but also prevent violations of the law and ethics.  In conclusion, students' freedom of expression in social media has complex implications, requiring a deep understanding of both legal and ethical perspectives. Universities need to play a role in providing digital ethics education to students to ensure responsible use of social media in line with Pancasila values. Thus, this study contributes to the understanding of the complexities and challenges faced by university students in exercising freedom of expression in social media. 

As the times evolve and consumption rates increase, waste management has become one of the primary challenges faced by communities, particularly in the Rw 02 Gunungsari Surabaya area. In an effort to address the negative impacts of production and waste disposal, the city government, especially the Dinas Lingkungan Hidup Surabaya, has initiated the MBKM KZW ( Zero Waste Village ) as an innovative and sustainable solution. Zero Waste is not just a slogan, it is a lifestyle that teaches us to change consumption paradigms and appreciate natural resource. One of the main pillars of the Zero Waste movement is waste reduction. This involves awareness of the sources of waste around us and concrete steps to minimize it. From reducing the use of single-use plastics to choosing products with eco-friendly packaging, every small action has positive impact on the environment. The key to the success of the KZW program is collaboration and active involvement of various stakeholders. This is includes the Dinas Lingkungan Hidup Surabaya, the community of Rw 02 Gunungsari Surabaya, and students from the Universitas 17 Agustus 1945 Surabaya, working together to reduce waste. Innovation in waste management needs to be encouraged. Adopting a Zero Waste lifestyle is not an easy task, but with awareness, education, and sustainable actions, we can collectively create positive change towards a more sustainable and environmentally friendly future. Zero Waste is not just about minimizing waste, it is also about maximizing our potential to live in harmony with nature.

Abstract. In the rapidly evolving era of information technology, digital records management is crucial for enhancing the efficiency of tax service tasks. This study thoroughly analyzes the existing digital archive system, emphasizing key aspects such as creation, storage, access, and management of digital records. Results reveal the potential of the digital archive system in the Tax Service Office Pratama Jakarta Pulogadung to boost records management efficiency and streamline information access. However, identified barriers include a limited understanding of the technology's full benefits and challenges in adapting to changes in work culture and traditional data management processes. These findings underscore the need for efforts to increase awareness and understanding of the benefits of effective digital records management. Furthermore, strategic development, focusing on training, cultural change, and technology integration, is crucial for optimizing digital archive systems. This research enhances our comprehension of the digital archiving system's role in improving the performance and efficiency of the Service Section of the Tax Service Office Pratama Jakarta Pulogadung, offering insights for future improvements in tax-related tasks.

Information and digital technology has become an important part of an organization to grow and develop in an era of change. This will show how tourist villages use information and digital technology to provide new information, services and value to a wide audience. One of the tourist attractions in Lembanga Randanan is the Painted Rice Fields. The fertile rice fields provide beautiful landscapes and a deep impression. Students from the Management study program at the UKI Toraja Faculty of Economics with the theme Tourism Village are collaborating with the Lembang community and parties in the development and promotion of the Painted Rice Fields tourism in Lembang Randanan so that it can be touched by a wide audience, especially the commercialization of tourism. From the results of observations, it was found that the basic problems that hinder tourism promotion are the lack of public awareness to promote painted rice field tourism and the ineffective use of information and digital technology. The aims and objectives of organizing community service are to introduce painted rice field tourism to the general public and to help the Lembang Randanan community in using information and digital technology for promotion. This research was conducted using a qualitative descriptive research method with primary data collection techniques in the form of observation, interviews and documentation, while secondary data collection was obtained from searching various references such as books, journals and articles. The results of the service activities that have been carried out are helping tourist villages with promotion, marketing and management of tourist villages. This includes creating Instagram and YouTube social media accounts which aim to promote tourist villages, especially painted rice field tourism in Lembang Randanan. From this research, it is hoped that potential-based tourism village promotion can be carried out.

The Digital Revolution is driving the transformation of population administration in the city of Samarinda through the Integration of Digital Population Identity (IKD). This study evaluates the socialization strategies of IKD and their impact on community participation. Through collaboration in Kaltim Fest, hospitals, and campuses, the program focuses on the activation of IKD and engagement with relevant institutions. The enthusiasm of the community in participating in activities highlights awareness and acceptance of IKD. The research results provide a foundation for further development, strengthening the role of IKD in population services

. In today's rapidly evolving digital era, e-commerce has emerged as a cornerstone of global trade. However, the proliferation of online fraud incidents has given rise to significant ethical concerns. This study delves into the ethical ramifications of online fraud profiles and tactics within the cybercrime domain, particularly their impact on the e-commerce ecosystem. Ethical considerations play a pivotal role in shaping behavior within e-commerce, safeguarding consumers, and guiding the formulation of effective policies by both e-commerce entities and governments. This research scrutinizes the phenomenon of online fraud in e-commerce transactions through a survey involving two respondent groups: Information Systems students at ITS and students from other departments. The survey results reveal that online fraud inflicts substantial emotional distress on victims, including feelings of panic, anger, and sadness. Financial losses and the potential exposure of sensitive data are prevalent repercussions of online fraud, eroding consumer trust and prompting questions about the ethical conduct of fraudsters. To address these issues, recommendations encompass heightened awareness of online fraud risks, increased transparency among e-commerce sellers, streamlining fraud reporting procedures, and a commitment to upholding higher standards of business ethics. The overarching objective is to foster a more ethical, secure, and sustainable e-commerce environment. In summary, this research offers comprehensive insights into how respondents perceive and experience online fraud in Indonesian e-commerce transactions, providing valuable guidance for more effective mitigation.

Gardinio merupakan salah satu UMKM yang memproduksi kue di Kota Batam. Meski Gardinio telah berjalan lama adapun masalah yang dihadapi yaitu belum memanfaatkan pemasaran digital dengan baik dan masih sangat bergantung pemasaran dari mulut ke mulut (Word of Mouth). Maka tujuan implementasi program pengabdian ini adalah membantu menyelesaikan permasalahan yang dihadapi UMKM Gardinio. Metode yang diterapkan dalam kegiatan ini adalah observasi dan wawancara. Dalam pelaksanaan program ini hasil yang dikembangkan yakni pembuatan akun media sosial di Instagram, Facebook, dan TikTok. Hasil implementasi menunjukkan bahwa pemasaran digital memberi banyak manfaat bagi UMKM Gardinio seperti meningkatkan omset penjualan, meningkatkan brand awareness, memperluas jangkauan pasar, dan memudahkan penyebaran promosi produk, dan dapat bersaing dengan kompetitor lainnya.

This community service initiative was triggered by the awareness of the importance of quality education. Office Software is a widely used software in the world of education and business. Teaching students at MTs Nurur Rohmah Al Muhsinin about how to use Office Software will help them acquire early skills for the workforce and higher education. This community service takes the form of training that provides adequate resources and support for MTs level students. In this school, access to technology and software is limited. This community service can help reduce the digital divide by giving MTs students the opportunity to understand and use tools such as Office Software, which are not available in their homes. The training provided includes Word, Slide Presentation, and Worksheet. This training is aimed at the 9th grade for a full month The training on the use of Office applications at MTs Nurur Rohmah Al Muhsinin provides significant benefits to students, as seen from the level of understanding after the training which showed a 40% improvement. Overall, the importance of community service in schools is crucial in creating positive change

The evolution of social media has transformed it into an effective promotional platform for companies to convey product information. This research aims to analyze the design of Instagram content, focusing on Colar Living products. The methodology involves discussions, interviews, and observations to comprehend the design concept. Research findings reveal four key aspects influencing the visual appeal of Instagram content: color selection, typography, product photography, and layout composition. The importance of color consistency with the brand image, clear typography, high-quality lifestyle product photography, and layout arrangement following design principles. With the right design strategy, Instagram content can enhance brand awareness and influence audience purchasing decisions. Recommendations are provided to optimize Instagram as a tool for digital promotion, particularly through the Instagram feed in the era of the creative industry.

In the current digital era, traditional marketing has transformed into digital marketing. One sector that can take advantage of this change is the fish farming sector, especially catfish. This article outlines various digital marketing strategies that can be implemented to increase sales and brand awareness of catfish farming. Catfish farming has become one of the fastest-growing fishing industries, and with the development of digital technology, online marketing has become an important strategy to achieve success in the catfish farming business. This article presents a journal about digital marketing strategies in catfish farming, which includes research, experience, and guidance for utilizing digital platforms to increase the success of the catfish farming business

Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.

This study aims to examine the role of Islamic education in shaping the characters of students in the digital era. The study involves a literature review by exploring research findings and relevant articles, and identifying implications for the field of education. The results indicate that Islamic education plays a significant role in shaping the characters of students in the digital era. In the context of the digital era, Islamic education not only teaches religious values but also involves the learning of ethics and morality for students. This study reveals that Islamic education can teach students about moral values, develop digital ethics, and foster spiritual awareness in the use of technology. The implications of this study include curriculum development that encompasses ethical and moral aspects of technology use, teacher training in teaching digital ethics and responsible technology use, and partnerships with parents in shaping students' characters in the digital era. This research is important to be known and understood by educational institutions and teachers so they can develop effective strategies in shaping responsible, ethical, and integrity-based characters of students in this digital era. In a connected and digitalized era, it is crucial to integrate Islamic moral and ethical values into education to enable students to use technology wisely and responsibly.