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Micro, Small, and Medium Enterprises (MSME) development strategies, namely through training and mentoring will help MSMEs manage their business more effectively, increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors and retailers will help MSMEs to expand market share and increase sales, as well as collaboration between MSMEs and empowerment of local business networks. Increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors are important strategies for MSMEs in expanding product reach and increasing sales, such as online marketplaces, so that MSMEs can reach consumers in various locations without being limited by geographic boundaries, use of media social, creative product promotion, and selecting the right market segment and collaborating with distributors and retailers.

The present study explores the implementation of talent management at Anak Langit Educational Institution, aiming to design a comprehensive talent management framework tailored to the organization's unique needs. The research uses a qualitative approach to identify talent criteria, assess selection methods, and examine on-boarding, development, and retention practices. The findings reveal that Anak Langit demonstrates a strong commitment to shaping a 'rabbani' generation through structured talent management practices. The institution actively engages in recruitment using various methods, including social media promotion and campus relations. Talent development primarily consists of workshops and training programs, with opportunities for individual skill enhancement. Performance evaluation extends beyond job performance to personal development and interpersonal skills. In talent retention efforts, Anak Langit provides informal appreciation, support, and work-life balance programs. However, the study suggests opportunities for further development, such as the creation of detailed talent management guidelines for transparency and effectiveness. The comprehensive talent management framework proposed includes specific talent criteria, a Talent Development Center, Key Performance Indicators (KPIs) implementation, and flexible individual development plans, ensuring a structured, flexible, and individual-focused approach.

Promotion is a marketing activity that can increase buying interest or influence someone to buy a product and can be an important part of branding a product. One of the products that needs to be increased in promotion is the product of peep craftsmen in Nyatnyono village. Service activities carried out by conducting outreach about promotions and the use of technology in creating promotional content. The activities that have been carried out show that there is an understanding of promotion and use of smartphones for creating content and carrying out promotional activities on social media.

This research aims to answer the questions (1) How is the promotion and promotion strategy carried out by Rumah Makan Soponyono? (2) How to retain customers? This study used descriptive qualitative method. Data was collected by means of observation, interviews and documentation with business owners, employees and customers of Soponyono Restaurant. The results obtained from this research are the Promotion Strategy for Soponyono Restaurant using promotional media using social media, namely WhatsApp and how to retain customers by exchanging good, polite and friendly messages towards customers and convincing customers that at Soponyono Restaurant the food and drink menus are delicious. , delicious and comfortable place.

The rapid development of technology where almost everything is digital has a huge impact in the business world. One example is in the fashion industry, starting from technology that supports the process of making a fashion product, forming a product brand image, to marketing its products because of the flow of information and communication that can reach very widely in an easy and fast way without being limited by space and time through the internet, be it social media, e-commerce, etc. The author is interested in conducting research on the influence of promotion and product quality on purchasing decisions for Aerostreet products in North Kedoya. This study used quantitative research methods with a sample of 347 respondents. The results of this study show respondents strongly agree that promotion and product quality get a good value, evidenced by the positive influence on promotion and product quality on purchasing decisions in the results of this study. The conclusion of this study is that partial and simultaneous promotion and product quality have a positive and significant effect on the purchase decision of Aerostreet products in North Kedoya. This study has limited research on the place and variables used in the study.

Activities in this tourist village are a university service program which aims to contribute to developing the tourist village. Apart from that, students can collaborate and interact directly with all parties starting from village officials, Pokdarwis to village communities and utilize existing facilities to apply the knowledge they have acquired. The objects of activity as partners are several parties related to the Tambaknegara Tourism Village, Rawalo District, Banyumas Regency with an activity period of one month. The output of the program implemented includes social media development starting from creating social media accounts, content and promotion of tourist villages. The conclusion from this activity is that the Tambaknegara Tourism Village has tourism potential that can be developed and introduced more widely through the use of information technology, one of which is through social media. The role of various parties still needs to be increased in introducing this tourist village so that more people visit this tourist village.

The aim of this research is to find out how to use social media as a suggestion for tourism promotion and local wisdom in the Tilanga Alam Pool, North Makale District, Tana Toraja Regency. This study uses a qualitative method. Qualitative methods are research procedures that produce descriptive data in the form of written or spoken words from people or actors who can be observed. Data collection procedures for observations were carried out using several methods, namely observation, interviews and documentation. The results obtained are in promoting tourism and the potential of local wisdom in the Tilanga' natural pool, North Makale District, Tana Toraja Regency, by utilizing creator content because the Tilanga' Natural Pool does not yet have its own media account to use, by utilizing creator content via Instagram and YouTube it can increase the number of tourists visiting from 2018-mid 2023 although the number is unstable.

MSMEs are trading businesses managed by business entities or individuals which refer to productive economic businesses in accordance with the criteria stipulated by Law Number 20 of 2008. One of the MSMEs in the Kalumpang Village area is the Rice Chips MSME which is located at Kp Kedung Bulus, Kalumpang Village Padarincang District, Serang Regency, which is a community business in the village. So far, the marketing process for this product is still carried out traditionally, so that sales results are not optimal and the reach of promotion is limited because promotion is still carried out by word of mouth. Therefore, we as students with this community service activity contribute to designing applications and utilizing e-commerce through creating applications or websites as promotional and sales media for Rice Chips products so that we can increase sales and expand market share.

The purpose of this study was to determine and analyze the use of influencer services, Instagram promotion media and product quality which have a significant influence on online product purchasing decisions. This type of research is quantitative research with research methods in the form of data collection using a questionnaire. The data analysis model used is multiple linear regression analysis. The sample was selected by purposive sampling. The sample amounted to 100 respondents, using multiple linear regression analysis.The regression test results show that 72.30% of the factors of buying decisions can be explained by brands, price discounts and salespeople, while the remaining 27.70% is explained by other factors not examined in this study. While the results of the F test show that simultaneously the Influencer Service Usage, Instagram Promotion Media and Product Quality simultaneously have a positive and significant effect on buying decisions with the results of the analysis namely Fcount (87,016)> Ftable (2,700). The t test results show that the influencer service use variable shows the results of the tcount,¬ (0.060) and the Instagram Promotion Media variable shows the results of the analysis of tcount (3.727) while the product quality variable is 6.620 where the t table is (1.98498) then partially the Instagram promo media variable and product quality that has a positive and significant influence on online product purchasing decisions at Bittersweet by Najla The influencer service variable does not have a positive and significant effect on online product purchasing decisions at Bittersweet by Najla. The dominant variable affecting online product purchasing decisions at Bittersweet by Najla is Product Quality.    

The purpose of this Partnership Program for People is to provide Appropriate Technology for Small Businesses engaged in flower plant nursery. The target of this partnership program for the community is business owners in the field of flower plant nursery. The problem faced by flower plant nursery SMEs is the absence of appropriate equipment or technology in supporting flower plant nursery activities, besides that business management practices have not been touched in doing business, for example simple financial painting and promotion through social media. The proposer of the partnership program in the community agreed with partners to procure appropriate technology in the form of water reservoirs in the implementation of flower plant nurseries, in addition to providing training and assistance in business management and promotion. The operation of the water reservoir will facilitate watering of flower plant seedlings, so that productivity increases. The provision of business management training and assistance has also increased its sales turnover, so that the welfare of flower plant nursery SMEs can be better.

In the current era of globalization, there is a lot of competition from various schools or madrasas, to offer the best quality from their institutions. This can be seen from the various forms of promotion and strategy, moreover educational institutions with a private background are certainly required to have higher quality and competitiveness compared to other educational institutions, especially those with a state label. This research in general, aims to describe (1) how the recruitment of students is carried out at Karya Bunda Middle School (2) What is the strategy used by Karya Bunda Middle School in recruiting new students (3) What are the obstacles faced by the school in the student recruitment process at Karya Bunda Middle School. This research uses descriptive research with a qualitative approach. The subjects in this study were the principal, educators, students, education staff, and two students. Data collection techniques through observation, interviews and documentation. Data validation techniques with research extension, increased persistence, and triangulation. The results of this study indicate (1) the implementation of student recruitment with technical instructions from the Education Office, the recruitment process does not have selection and applicant tests only need to pay administrative costs and have actually passed SD (2) The strategy used in recruiting students is a promotion strategy, namely a strategy from door to door, distributing brochures and placing advertisements on social media, visiting SD/MI, community activities, and working with students (3) in the process constraints the recruitment of these students is due to limited classroom space, unable to compete with the country and less desirable.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strategy to increase sales turnover. Sales promotions that are utilized include Personal selling, Sales Promotion and Direct Marketing. The problems faced by the company resulted in fluctuations in sales targets, lack of promotional media aimed at providing information on ongoing promotions and high costs for promotions aimed at increasing consumer brand awareness.  

Tourism that carries the theme of nature is currently showing a stretch of development. Tourist attractions are starting to move to present green open spaces designed in such a way as to attract visitors. One of the eco-based tourist attractions in Metro City is Riverside Camp. Riverside Camp is an ecological-based educational vehicle in Metro City with the concept of ecological tourism as well as education-based tourism that has economic potential. However, since the Covid-19 pandemic container, Riverside Camp has seemed to be in “suspended animation” so it needs a touch to make it come back to life. Thus, the purpose of this service is to reintroduce Riverside Camp to the community through various activities which will later be shared on social media. The method of implementing the service begins with a discussion with the service team consisting of two lecturers and three accompanying students with 40 student service participants. Next is coordination with the manager to plan a schedule of activities. This service was carried out for four days with the result that the participants had the opportunity to learn about digital marketing in the open space of the Riverside Camp; implementation of activities to introduce trigona honey bee cultivation and planting several types of plants with polygonal media; as well as participants and the service team were able to make Riverside Camp promotional media through the Instagram page.

The design of the promotional video aims to introduce popping dance. It is hoped that it will attract the attention of dancers in the city of Padang to learn it. The problem found is that there is no next generation of popping dance in the city of Padang and no one is promoting popping dance anymore. To overcome this problem, the design method used is the 4D (four-D) method which consists of 4 stages, namely definition, design, development, and dissemination. This 4D development method and model was chosen because it aims to find the next generation of popping dance and it is hoped that dancers in the city of Padang will be interested in learning it. The results of the design of the popping dance promotional video with a duration of 4 minutes 30 seconds have been tested for its feasibility with several audiences. The main media is a popping dance promotional video as a medium to promote or introduce popping dance to the target audience. As a support, several other media such as posters, xbanners, t-shirts, stickers, lanyards, speakers, and dance floors were also designed.

Emonstore which was established in 2020 was carried out from social media and also opened a boot in front of the post office, Jalan Garuda no.20 Lubuklinggau City, selling the Emonstore brand through promotional supporting information media with E-catalogs. This research makes promotional media that contains information data about products and attracts consumers through the right promotional media so that in the future it is easily recognized by consumers and increases sales results. The design of the Emonstore E-catalog is made based on sources, namely in the form of data that has been collected through interviews with owners. The purpose of designing is to design the right promotional media according to the target audience of Emonstore. Promotional media in the form of a catalog makes it easier for consumers to see products, because the catalog designed contains product information data. The purpose of promotion is to inform an audience who do not yet know the product or service being promoted. The writing is designed using the glass box approach. Emonstore catalog, it is evident that the E-catalog's design was created using the idea of Emonstore's attributes.

The purpose of this design is to produce alternative media for consumers of the Pesona Mandiri Cluster Housing to place property orders, check property availability, property prices and details from Pesona Mandiri Cluster housing. The initial problems encountered were the lack of property sales as a result of ineffective product marketing, promotions in online media that did not reach the market, and the absence of media such as websites that could make it easier for consumers to check properties online. Another problem encountered is the appearance of the property which is not packaged properly through online media. The 4D design method goes through stages, the Define Stage, the Design Stage, the Develop Stage, and the Dissemination Stage. The process uses 5w + 1h data analysis namely, what, who, where, when, why, and how. The results of the website design produce media, namely the Mobile Website as a medium that can solve the problems encountered, order property online, detail the property, check property availability, and check property online. In addition, the final supporting media works were designed: Name Cards, Manual Books, T-Shirt Shirts, X Banners, Posters, Social Media, Lanyards, and Snelhecter Folders.

Sate Manangkabau is a brand engaged in the culinary field in the city of Padang, West Sumatra. This brand was created in August 2018. In the current era of global competition, rapidly growing market increases, increasing technology, as well as the challenges of competition for each brand require each brand to innovate and be creative in developing appropriate promotional strategies. The purpose of this work is to present a 2d animated promotional advertisement for the Sate Manangkabau brand in order to maintain the existence of the brand that has been formed and as a unique and innovative promotional medium that can attract the attention of consumers. The design method for the 2D Animation Brand "Sate Manangkabau" in Padang City uses the define, design, development, and dissemenate method. The data analysis method uses the SWOT method, namely strength, weakness, opportunity, threats. The resulting design is a 2D Animation Brand "Sate Manangkabau" in Padang City. It also produces supporting media such as posters, Instagram ads, x banners, key chains, motion menus, stickers and sate frozen.

This study aims (1) to determine the marketing strategy used by Cafe Bree Sweetandfreeze Banjarmasin in increasing sales. (2) To find out marketing strategies that can be implemented by utilizing SWOT analysis to improve marketing performance at Cafe Bree Sweetandfreezee in Banjarmasin. The method in this study uses a qualitative descriptive method. The informants in the study were the Owners of Cafe Bree Sweetandfreeze Banjarmasin. Data collection techniques used in this study are observation techniques, interviews and documentation studies. The results of the study show that Cafe Bree Sweetandfreeze Banjarmasin uses various marketing strategies, such as advertising promotions, collaboration with influencers, new product development and creating Instagramable photo areas. The SWOT analysis shows strengths in product quality, cafe design and strategic location, while weaknesses relate to understanding customer preferences and digital marketing. The cafe has opportunities in forging local partnerships and leveraging social media, but faces threats from intense competition and changing consumer trends. In conclusion, Cafe Bree Sweetandfreezee Banjarmasin can capitalize on strengths, overcome weaknesses and seize opportunities to strengthen their brand and increase their market share.

A company engaged in selling various herbal products, various health products and herbal cosmetics. The purpose of this research is to determine efforts to increase sales through current and future marketing strategies to be more effective and achieve maximum profits. This research is field research with qualitative descriptive methods, data and information collected through interviews, observation and documentation. The factor causing the decline in sales and not achieving the desired target is an ineffective marketing strategy. So far the marketing strategy implemented has been quite good, namely by implementing advertising, sales promotions and personal selling. However, in practice these three elements do not work according to what the company expects due to a lack of evaluation of each element, so that the results achieved are not optimal. Therefore, you should add promotional activities that are relatively cheaper and more effective, namely through advertising with larger signage media and an annual calendar as well as carrying out a more in-depth evaluation of the marketing strategy being implemented, so that a goal can be achieved, namely increasing sales.