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The urgency of this research lies in the importance of digital transformation in enhancing the quality of public services in Bima Regency. This study employs a qualitative descriptive approach to explore digital transformation in public services in Bima Regency. The research subjects involve local government officials, SKPD employees, and the general public to obtain a broad perspective on the obstacles and solutions in digital transformation. The research findings indicate that the implementation of e-Government faces various significant challenges, including accessibility, digital literacy, cultural and organizational changes, official support, and budget allocation. Bima Regency requires an inclusive and affordable approach to develop e-Government services accessible to all layers of society, including those in remote areas and vulnerable groups. Digital literacy emerges as a crucial factor in confronting digital transformation, and structured digital literacy programs can assist the public and government employees in acquiring the necessary knowledge and skills. Cultural and organizational changes are also vital in adopting e-Government, necessitating organizational restructuring, capacity building, and continuous learning. Support from officials and public awareness are also crucial factors in the successful implementation of e-Government. With commitment from officials and public awareness of the benefits of e-Government, local governments can accelerate technology adoption and ensure widespread participation from all layers of society. Additionally, adequate budget allocation is crucial in supporting the development of e-Government, enabling the construction of robust technological infrastructure and enhancing service accessibility.

In the rapidly evolving digital age, video content has become one of the dominant and popular forms of communication. However, with the ease of access and dissemination of content, the risk of originality rights infringement has become increasingly high for content creators. This research aims to analyze the preventive measures that content creators can take when their originality rights are violated in video content. The research method involves analyzing the policies and features of major platforms such as YouTube and TikTok, as well as a review of the concept of copyright in applicable laws. The analysis shows that content creators can take effective preventive measures, including copyright registration, the addition of clear watermarks, active monitoring of content usage, and cooperation with platforms. While challenges remain, consistent preventive efforts and copyright awareness can help content creators protect their original works in the dynamic digital realm. This research provides practical guidance for content creators to maintain the integrity of their creativity and encourage a culture that respects originality rights in the digital environment.

Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various digital databases. The research results show that there are several main content marketing strategies carried out by brands by paying attention to several factors, namely collaborating with influencer marketing through creative marketing campaigns, providing attractive discounts and promotions on certain dates in the form of flash sales, and giveaways to get audience engagement which ultimately resulting in increased sales. This is related to design factors, current events, reading experience, time and also the tone of the content marketing strategy carried out by skintific. Apart from that, Skintific also provides platforms on various social media as a reference source of information and increases marketing sales in various marketplaces such as Shopee, TikTok and Lazada. In this research, general strategies are explained so that for further research it is recommended to be more specific, for example a strategy by utilizing influencer marketing to produce a deeper understanding and be easier to understand

Perkembangan Teknologi Informasi yang pesat menyebabkan munculnya berbagai model digital marketing, yang diharapkan memiliki dampak signifikan bagi perkembangan sebuah usaha. Penelitian ini bertujuan untuk mengamati sejauh mana pengaruh penerapan model digital marketing terhadap perkembangan peningkatan sebuah usaha. Studi kasus dilakukan pada bisnis kuliner Nyamm Ayam di Salatiga, yaitu sebuah bisnis yang melayani penjualan masakan ayam dengan berbagai kreasi dan menu pilihan dengan cita rasa nusantara. Penerapan digital marketing dalam penelitian ini dimulai dari tahap penentuan tujuan dan target audiens, pemilihan saluran digital dan perencanaan konten untuk meningkatkan brand awareness, pengembangan web dan Search Engine Optimization, penggunaan media sosial serta analisis dan pengukuran kinerja. Dari studi kasus yang dilakukan dapat disimpulkan bahwa penerapan digital marketing memiliki dampak yang positif bagi peningkatan usaha, khususnya pada bisnis kuliner Nyamm Ayam di Salatiga.

Before carrying out sailing activities as a navigator on a ship, the thing you must prepare is, prepare everything related to the cruise plan. This aims to minimize the occurrence of accidents on ships when sailing. Making passage plans is usually made using paper maps, but this is a long and inefficient method to do. So, with current technological advances, several systems and tools have been created to make it easier to create passage plans, namely digital maps or better known as Electronic Charts. Electronic Chart Display and Information Systems (ECDIS) is a tool whose function and system can provide information about navigation and whose use is to back up existing equipment, so that it can be accepted and considered to meet the requirements determined by the 1974 SOLAS convention & its amendments. Electronic Chart Display and Information Systems (ECDIS) is an integration of various navigation tools, namely Global Positioning System (GPS), Radio Direction and Ranging (RADAR), Automatic Identification System (AIS), Echo Sounder and Gyro Compass. Starting from this awareness that there are many advantages in operating ECDIS on ships, we should realize that using ECDIS to make shipping plans (Passage Planning) can help lighten the burden on officers on board ships in designing a good and safe shipping route. The impact of making a passage plan that is inaccurate/not rechecked on the nautical chart that is generated as input to ECDIS and causes accidents when the ship is navigating.

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.

Christian Generation Z is negotiating adulthood within an unusually dense field of uncertainty: unstable work transitions, digital comparison, climate concern, post-pandemic disruption, and shifting religious participation. These conditions intensify future anxiety, understood here as anticipatory apprehension toward an unfavorable personal future. This article aims to construct a pastoral counseling model for Christian Gen Z who experience future anxiety without reducing their distress either to a clinical disorder alone or to insufficient faith. Because no field data were collected, the study uses a constructive conceptual design grounded in an integrative literature review, practical theological reasoning, and a critical synthesis of psychological, pastoral, and youth mental health scholarship published before 2024. The analysis identifies three main findings. First, future anxiety among Christian Gen Z is best interpreted as a narrative disruption of agency, meaning, belonging, and hope. Second, pastoral counseling requires an integrative stance that combines spiritual competence, evidence-informed anxiety care, digital awareness, and ecclesial accompaniment. Third, the article proposes the SELAH model: Situational-spiritual assessment, Empathic presence, Lament and meaning reconstruction, Adaptive agency planning, and Hope-building ecclesial accompaniment. The model offers a non-reductive framework for churches, counselors, and Christian educators while emphasizing referral, ethical boundaries, and further empirical testing.

Hypermetropia is a refractive disorder that affects the eye's focus on close objects and can affect academic activities. This study involved 125 students from Ma Chung University Malang, aged 17–24 years, to determine the prevalence of hypermetropia and explore factors that affect their visual health. Data collection was carried out through visual acuity examination using the Snellen chart and questionnaires related to visual habits and duration of gadget use. The results showed that 3.2% of respondents had hypermetropia. Most students (96.8%) used gadgets for more than two hours per day, with 91.2% of them doing so in a lying position, which can increase the risk of eye strain. In addition, symptoms such as blurred vision (58.4%) and eye fatigue (38.4%) were frequently reported. Other risk factors, such as lack of outdoor activities, also contributed to the decline in eye health. Education about healthy visual habits, such as the application of the 20-20-20 rule and regular eye examinations, is essential to prevent worsening of the condition. The results of this study are expected to be a basis for universities in increasing student awareness of the importance of maintaining eye health in the digital era.

Hypermetropia is a refractive disorder that affects the eye's focus on close objects and can affect academic activities. This study involved 125 students from Ma Chung University Malang, aged 17–24 years, to determine the prevalence of hypermetropia and explore factors that affect their visual health. Data collection was carried out through visual acuity examination using the Snellen chart and questionnaires related to visual habits and duration of gadget use. The results showed that 3.2% of respondents had hypermetropia. Most students (96.8%) used gadgets for more than two hours per day, with 91.2% of them doing so in a lying position, which can increase the risk of eye strain. In addition, symptoms such as blurred vision (58.4%) and eye fatigue (38.4%) were frequently reported. Other risk factors, such as lack of outdoor activities, also contributed to the decline in eye health. Education about healthy visual habits, such as the application of the 20-20-20 rule and regular eye examinations, is essential to prevent worsening of the condition. The results of this study are expected to be a basis for universities in increasing student awareness of the importance of maintaining eye health in the digital era.

This research aims to determine the influence of content marketing, social media and word of mouth (WOM) in increasing brand awareness among Finsa Samban Digital Print consumers. The influences you want to know are direct and indirect influences. This research uses a quantitative method with a descriptive research model which presents an accurate, systematic and factual description of a situation or phenomenon on variables through hypothesis testing by distributing questionnaires. This research used a sample of 96 respondents. Samples were taken using a purposive sampling method using non-probability with characteristics of a minimum age of 17 years and having used a product or service from Digital Print Finsa at least once. The test tools used are research instrument tests, classical assumption tests and multiple regression analysis tests. From the results of this test it can be concluded that marketing content has a significant direct influence on brand awareness. Social Media has an indirect influence in the research results in the T Test which is stated to have no significant effect on brand awareness. The results of the study on word of mouth (WOM) have a significant direct influence on brand awareness on Digital Print Finsa Samban.

This research aims to analyze and explain the impact of digital marketing and brand image on work interest as intervening variables. The data collection method was carried out through questionnaires to 100 Scarlett Whitening consumer respondents, using techniques of non-probability sampling. Data analysis was carried out using the multiple linear regression method. The research results show that there is a significant positive influence of the variables digital marketing on buying interest, while variable brand awareness also has a positive and significant effect on buying interest. The brand ambassador variable does not show a significant influence on purchasing interest, while the online customer review variable has a positive and significant influence on purchasing interest. Apart from that, the brand image variable also has a positive and significant effect on purchasing interest, as well as variable digital marketing, brand awareness, brand ambassador and brand image has a positive and significant effect on purchasing decisions, and online customer does not a significant influence on purchasing decisions. However, the purchase interest variable was not proven to be an intervening variable that mediates the influence of digital marketing, brand awareness, brand ambassador, online customer review and brand image on purchasing decisions.

Abstract and Keywords must be written Teens navigate a digital environment that never sleeps, leading to potential disruptions in sleep patterns and overall health. The use of gadgets is increasingly widespread, as is the increase in gadget addiction among teenagers. The aim of this activity is to create a school environment that supports teenagers' social development without triggering unhealthy gadget addiction. In this way, teenagers can be guided towards conscious and self-responsible behavior in using devices. The awareness and awareness campaign will focus on how students can recognize the dimensions of gadget addiction and some of the signs and symptoms of mental disorders. The method of conveying information is carried out in the classroom in the form of a focus group discussion. Before the campaign is carried out, students will be given the SAS and PHQ9 forms as basic measuring instruments that detect the possibility of potential gadget addiction and mental disorders. Based on the results of addiction scores and mental health disorders, it shows that there is a significant correlation between addiction scores and mental health disorder scores with a p value <0.037. Even though the magnitude of this relationship is very weak linearly, several dimensions have a fairly clear cause and effect path, thus providing confirmation that excessive exposure to the use of digital devices will threaten the health of adolescents.

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

The rise of information and communication technology in the digital era has introduced both benefits and new challenges, one of which is cyberbullying. This study aims to analyze the application of criminal law in cyberbullying cases in Indonesia, focusing on the limitations and challenges of current regulations. Using a normative juridical method, this research examines relevant laws and court cases to evaluate how criminal law addresses cyberbullying. The findings reveal that, while certain laws provide a legal framework for tackling cyberbullying, they remain insufficient in dealing with the complexities of digital harassment. The study highlights challenges in law enforcement, including difficulties in identifying perpetrators and interpreting the law, and calls for more specific regulations and enhanced training for law enforcement officers. Increased public awareness and preventive measures are also recommended to address the issue effectively. The study's implications suggest the need for legal reform and better cooperation between institutions to improve the protection of cyberbullying victims.    

SMP Negeri 2 Sihotang is located in Samosir Regency, which is one of the koban schools for flash floods that occur at the end of 2023. This PKM aims to increase awareness of ethics and digital responsibility among junior high school students. With the widespread use of digital technology, especially among teenagers, it is important to introduce the concept of ethics and responsibility in its use. This PKM will adopt an educative approach that involves students directly in the understanding of digital ethics and its impact on individuals and society. The method used with the Socialization method, as well as the creation of multimedia-based educational materials. The main target of this PKM is students of SMP Negeri 2 Sihotang in Samosir Regency. Through an approach that focuses on student participation, it is expected to create a better understanding of the importance of acting responsibly in a digital environment. The expected outcome of this PKM is an increase in students' awareness of ethical and responsible practices in the use of digital technology, as well as their ability to take wise decisions in online situations. Thus, this PKM is expected to make a positive contribution to the formation of good digital character and behavior among students of SMP Negeri 2 Sihotang and the wider community.

This study examines the impact of social media on body image perception and eating habits among young adults in Brazil. By analyzing survey responses and social media usage patterns, the research explores how online platforms contribute to body dissatisfaction, unhealthy dieting, and disordered eating behaviors. Findings reveal that frequent exposure to idealized body images and fitness-related content on social media is linked to negative self-perception and a greater likelihood of engaging in restrictive or compensatory eating practices. These results underscore the importance of digital health awareness programs aimed at promoting positive body image and balanced eating habits.

This research aims to address the challenges faced by SMEs in adapting to the changing business environment, particularly with the influence of digital technology on consumer behavior. Through the utilization of product photography in visual marketing, the Padang traditional cake business, Kresh Cookies, successfully creates high product appeal and reaches a wider market. The research methodology includes market analysis, target audience identification, photography training and editing, social media management, and market research. The findings reveal an increase in brand awareness, consumer interest, and engagement on social media. This research provides guidance for other SMEs in developing their businesses through the utilization of product photography in visual marketing.

The aim of this research is to examine the Public Relations (PR) strategies within the Public Relations Department of the Ministry of Health Polytechnic (Poltekkes) Palu in attracting prospective new students. The study employs Ronald D. Smith's Strategic Planning for Public Relations, which categorizes its steps into four phases: formative research, strategy, tactics, and evaluative research. The research methodology used is a qualitative approach with a case study. Data is collected through observation and interviews with key informants from the Public Relations Department of Poltekkes Palu and relevant stakeholders. The findings from the formative research phase indicate that Poltekkes Palu's PR has identified several conventional strategies that are not effective in attracting new students, such as brochures, banners, and traditional forms of socialization. In the strategy phase, Poltekkes Palu plans to create podcasts to build brand awareness and market through social media as part of a broader marketing tactic. Social media is deemed a highly relevant channel, especially for reaching high school students. During the evaluation of the previous academic year, the Public Relations Department of Poltekkes Palu recognized valuable insights into the shortcomings of their strategies for student recruitment. The evaluation results show that the use of social media and digital marketing was not fully implemented in the previous academic year. Therefore, evaluative research serves as the foundation for identifying areas of improvement and refinement.  

Indonesia faces challenges and opportunities in the digital era, where industry becomes a threat if human resources do not have sufficient skills to support this change. The digital industry offers great benefits if people have sufficient skills to engage in it. Many entrepreneurs have emerged in the digital era, generating income through online businesses or e-commerce. The use of this industry can provide optimal benefits, especially because the needs of modern humans are fast-paced and practical. Even though many people use gadgets with an internet connection, being just a spectator without actively participating in the digital era can cause losses. Sidingkat Village, which is rich in natural resource potential, especially ibus plants, has not utilized the internet optimally for development and marketing. Karang Taruna youth in this village have free time that has not been used productively. The aim of this Real Work Lecture (KKN) is to develop marketing of ibus plants and provide an understanding of online marketing media to Karang Taruna youth. The method used is the Participation Action Research (PAR) approach, which aims to increase public awareness of the potential and problems they have, as well as providing solutions through change programs. Through this approach, it is hoped that young people can be more productive and use their free time more effectively in the digital era