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The agricultural sector plays a crucial role in the Indonesian economy, contributing significantly to Gross Domestic Product (GDP), employment, and national food security. Conventional financing is often poorly suited to the unique characteristics of the agricultural sector, prompting the exploration of more adaptive alternatives. Islamic banking, with its principles of fairness and risk-sharing, offers innovative financing solutions. One such contract with significant potential but underutilized is the Salam contract, a purchase-and-sell contract where payment is made upfront and goods are delivered at a later date. This study aims to analyze the characteristics of the Salam contract in depth, identify challenges and opportunities in its implementation in the Islamic agricultural sector, and formulate strategies for optimizing its application. Using a qualitative descriptive research method based on literature review and comparative analysis, this article finds that the Salam contract offers an effective financing solution for farmers' working capital needs, price risk mitigation for farmers, and supply security for buyers. Key challenges include the risk of crop failure, quality risk, moral hazard risk, and limited supporting infrastructure and market understanding. Optimizing the Salam contract can be achieved through the development of innovative contract models, strengthening risk management through takaful instrumentation, utilizing digital technology, improving Islamic financial literacy, and collaboration between stakeholders. The implications of this research are expected to provide practical guidance for Islamic financial institutions, farmers, and policymakers to create a more inclusive and sustainable Islamic agricultural financing ecosystem. With the right approach, the Salam contract has the potential to become a key instrument in Islamic agricultural financing. Its widespread implementation can drive the transformation of the agricultural sector toward a more productive and equitable direction. Sustainable efforts are needed to ensure its effective implementation in the field.

The digital age has brought significant transformations to various sectors, including religious scholarship, where traditional structures of authority are being challenged by the rise of digital media and influencers. This study explores the implications of digital disruption in the Islamic context, focusing on how digital platforms are reshaping authority and epistemic legitimacy. In particular, the emergence of "religious digital creatives" is analyzed, highlighting how these influencers, often with little formal training but significant digital communication skills, have redefined religious authority. This shift away from traditional scholars, such as the ulama, who have been the custodians of religious knowledge, raises concerns about the authenticity and quality of religious teachings disseminated online. The study also examines the role of algorithm driven platforms, like AI-driven tafsir apps, and their impact on Islamic legal derivation and interpretation. While these platforms enhance accessibility, they also present challenges related to standardization and authenticity. By comparing traditional Islamic epistemology, which balances divine revelation, human reason, and scholarly rigor, with the decentralized authority of digital platforms, the study underscores the need for maintaining scholarly integrity and moral responsibility in the digital era. The research also highlights the importance of community trust in traditional scholarship, which is undermined by the lack of accountability in digital content. Ultimately, this study provides a framework for understanding the evolving relationship between Islamic epistemology and digital media, offering recommendations for preserving the core values of traditional scholarship while embracing the opportunities of digital innovation.

This study examines the integration of Maqasid al-Sharia the objectives of Islamic law into contemporary sustainable development frameworks, focusing on how Islamic ethical principles can guide social, economic, and environmental sustainability. Maqasid al-Sharia traditionally aims to preserve five core elements: religion, life, intellect, progeny, and wealth, all of which contribute to human well being. The research explores how these principles can be adapted to address modern challenges such as poverty, inequality, and environmental degradation, highlighting the potential of Maqasid al-Sharia to align with the United Nations Sustainable Development Goals (SDGs). Key Islamic principles, including justice (ʿadl), public welfare (maṣlaḥah), and ecological stewardship (khilafah), provide a moral framework for sustainable development, ensuring that economic growth is achieved alongside social justice and environmental preservation. The study also examines the role of Islamic finance, particularly tools like Sukuk, Zakat, and Waqf, in promoting sustainability by funding social welfare projects and supporting environmental initiatives. By comparing Maqasid al-Sharia with secular sustainability models, the research underscores the importance of integrating ethical and spiritual accountability into sustainability efforts. While secular models often prioritize economic growth, Islamic sustainability frameworks emphasize the interconnectedness of human development, social justice, and ecological balance, offering a more holistic approach. The findings suggest that integrating Maqasid al-Sharia into policy and development frameworks can provide a comprehensive, ethically grounded approach to addressing global sustainability challenges. Future research should focus on empirical studies to assess the practical application of Maqasid al-Sharia in real world sustainable development projects and policy making, particularly in Muslim majority societies.

The aim of this study is to know and understand holistically the things that Jesus taught about perfect character in Matthew 5:48, so that with this understanding, all workers or servants of God and the congregation of GSKI Medan City can learn and live what Jesus taught related to perfect character. The research method used in this study is a Qualitative method with a phenomenological approach. The data sources used in this study are semi-structured interview guides and field notes. The data analysis technique used in this study involves several steps, namely bracketing, horizontalization, phenomenological reduction, and synthesis of essential meaning. The results of the study show that: The congregation and servants of God GSKI in Medan City understand the teachings of Matthew 5:48 as a call to perfection exemplified by the Father in heaven; The congregation and servants of God GSKI in Medan City identified several key attributes in achieving perfect character which include high moral quality, holiness, commitment to following God's will, and growth in faith through deepening the Word and fellowship; The congregation GSKI in Medan City faces several major challenges in building perfect character according to the teachings of Matthew 5:48, such as limitations in understanding the teachings of the Bible and incomplete doctrines, worldly influences and attachment to worldly pleasures, and the lack of consistent role models from church leaders; An effective teaching model for building perfect character based on Matthew 5:48 in the context of the congregation GSKI in Medan City consists of: a structured teaching approach, practical and contextual application, as well as role models and leadership

Character education is a fundamental aspect in the effort to shape individuals with morals, ethics, and responsibility amidst the currents of globalization and modernization. The phenomenon of moral crisis, ethical degradation, and dehumanization emphasizes the urgency of character education that is not only oriented towards intellectual intelligence, but also emphasizes spiritual and social values. In this context, the thoughts of Ahmad Amin, a modern Islamic thinker, are relevant to be re-examined. Ahmad Amin emphasized the importance of Islamic values ​​as a foundation for ethics and morality that are both universal and contextual, thus able to address the needs of modern humans who are facing complex challenges in various aspects of life. This study uses a library research method with a qualitative approach. The main data sources are Ahmad Amin's works related to the concept of morals and education, supplemented by supporting literature discussing character education and its relevance in today's development. The analysis was conducted descriptively and analytically to examine Ahmad Amin's ideas and relate them to the needs of modern society. The results of the study indicate that Ahmad Amin's thoughts on character education are rooted in Islamic moral principles that emphasize the balance between spiritual, intellectual, and social aspects. Values ​​such as honesty, responsibility, discipline, and social awareness are at the heart of healthy character development. This thinking is relevant to the needs of the modern era, marked by a moral crisis, and therefore can serve as an alternative paradigm for character education that adapts to current developments while remaining grounded in Islamic values. Therefore, it can be concluded that Ahmad Amin's thinking is not only of historical value but also makes a significant contribution to developing character education based on Islamic values, capable of maintaining spiritual orientation while addressing the challenges of modernity.

Adolescence is the stage where a child's puberty occurs before reaching adulthood, this is a process that every child must go through between the ages of 12 and 18. At this stage, children who are growing up generally experience several changes both physically, emotionally, and emotionally, becoming more sensitive to circumstances and desires or high curiosity about their environment. In conditions like this, the role of several parties and knowledge is very necessary to control and supervise without having to restrain so as to hinder the development of the teenager, these parties include parents, family, teachers, and the community. Based on this, it is felt necessary to carry out socialization and a direct approach to convey the importance of knowledge or science to fortify adolescent behavior so that a situation that exceeds the limit does not occur such as promiscuity, free sex and other negative influences that must be directly conveyed to the teenager. From this service, a report was made as a form of steps that have been taken as an effort to protect the generation with knowledge in the digital era for the future. In addition, in facing the increasingly rapidly developing digital era, teenagers are very vulnerable to the influence of social media and the flow of information that is so fast and unlimited. Easy access to various digital platforms can have positive impacts if used wisely, but it also has the potential to lead teens to negative content if not properly supported. Therefore, digital literacy is a crucial skill for teens to master, enabling them to select information, convey critical messages, and use technology responsibly.

Penelitian ini bertujuan untuk mendeskripsikan pemahaman peserta didik terhadap Pendidikan Agama Kristen, serta mengindentifikasi pengaruhnya terhadap perilaku moral dan spiritualitas peserta didik di SMP Kristen Ketapang III. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Informan terdiri dari 2 peserta didik kelas VII, 2 peserta didik kelas VIII, dan kepala sekolah. Hasil penelitian menunjukkan bahwa peserta didik memahami Pendidikan Agama Kristen secara holistik sebagai sarana untuk mengenal Tuhan, membentuk karakter, dan memperdalam iman. Pendidikan Agama Kristen berkontribusi nyata terhadap perilaku moral peserta didik serta menunjukkan perkembangan spiritual peserta didik. Temuan ini menunjukkan bahwa Pendidikan Agama Kristen di SMP Kristen Ketapang III berfungsi secara efektif dalam membentuk peserta didik yang tidak hanya cerdas secara intelektual, tetapi juga dewasa dalam spiritual dan berkarakter.

Divine love is the ultimate goal of human life and occupies the highest maqam in the spiritual journey. This love begins from self-love that grows because it always remembers the Creator (Allah), then dissolves in dhikr and deep spiritual contemplation, until a person begins to let go of his attachment to the world and prefers closeness to Allah. Love for Allah is a deep mental condition, in which the beloved (human) is willing to open the veil of his ego in order to welcome the presence of the true Lover (Allah). In this context, Jalaluddin Rumi's thinking is particularly relevant, especially when viewed philosophically as to how Divine love becomes possible to grow in a person. It can also be seen as an answer to the disruptive attempts of Western thought that tend to separate spirituality and human existence. Morality is a principle that is closely related to good and bad in human behavior. Human actions are inseparable from moral judgment, whether they are right or wrong, good or bad. Humans as spiritual beings have an awareness of the meaning and purpose of life, different from other beings who, although intelligent, do not have an existential dimension and transcendent consciousness. This awareness is the basis for the emergence of moral responsibility and the search for the true meaning of life. 

This study aims to determine the influence of motivation on employee performance at the Regional Disaster Management Agency (BPBD) Office of Sidenreng Rappang Regency. Motivation is seen as one of the fundamental factors in human resource development because it can encourage increased work morale, effectiveness, and efficiency in carrying out employee duties and responsibilities. Highly motivated employees will be encouraged to work more disciplined, creative, and productive, so that they can make a positive contribution to the achievement of organizational goals, especially in public service and disaster management.nThis study uses a quantitative approach with a survey method. The sampling technique chosen is a saturated sample, namely all employees and honorary personnel at BPBD Sidenreng Rappang Regency are made respondents. This consideration is made because the population is relatively small so that it can be reached as a whole. The research data was collected using a questionnaire compiled based on indicators of work motivation and employee performance, then analyzed using a simple regression test to determine the relationship and influence between variables.nThe results showed that the calculated t value of 2.167 was greater than the t table of 2.048 at a significance level of 5%. This proves that there is a positive and significant influence between motivation on employee performance. Motivation contributes 15.7% to performance improvement, while the rest is influenced by other factors such as work discipline, work environment, competence, and leadership. Nevertheless, these findings emphasize that motivation continues to play an important role as the main driver of employee performance.nThus, increasing motivation through the provision of awards, incentives, and continuous coaching can be an important strategy in strengthening the quality of performance of BPBD employees in Sidenreng Rappang Regency.

Wayang kulit is a traditional art form that embodies moral, social, and spiritual values, while representing human life. In today’s social context, marked by challenges such as power manipulation, economic inequality, and the decline of moral values, wayang kulit remains relevant as a medium of reflection and social critique. This artistic creation applies Bandem’s consortium art method with five stages: preparation, elaboration, synthesis, concept realization, and completion. Through contemporary painting, wayang kulit characters are reinterpreted in expressive and symbolic visual styles. The artwork serves not only as an artistic expression but also as a cultural preservation effort that bridges traditional values with contemporary realities. It is expected that this work will strengthen cultural awareness, function as a medium of social critique, and open broader opportunities for artistic exploration

The worsening ecological crisis, such as the floods that hit Parapat, demands a serious response from various elements of society, including religious institutions. This article highlights the role of the Church, particularly Huria Kristen Batak Protestan (HKBP), in caring for nature in Tanah Batak as a form of faith and social responsibility. Using theological and socio-cultural approaches, this study analyzes the contribution of HKBP teachings and Pope Francis' call in the encyclical Laudato Si' to the ecological awareness of the people. It emphasizes that the HKBP doctrine of the wholeness of creation and community-based ecological movements can be transformative solutions to environmental degradation. Through a case study of flooding in Parapat, this article demonstrates the urgency of church involvement in ecological advocacy and environmental education, and the importance of synergy between faith, Batak culture, and concrete action for the sustainability of God's creation. The HKBP's teachings on the wholeness of creation align closely with Pope Francis’ encyclical Laudato Si’, which calls for a radical shift in how humanity perceives and interacts with nature. By emphasizing the interconnectedness of all life, the HKBP doctrine encourages its followers to view environmental stewardship not only as a moral obligation but as an essential expression of faith. This view aligns with Pope Francis' call for an "ecological conversion," urging individuals and communities to recognize their role in caring for God's creation. Through the case study of flooding in Parapat, this article illustrates the real-world implications of ecological negligence and the importance of church involvement in ecological advocacy. The HKBP, along with other religious and community-based movements, can spearhead efforts to integrate environmental education into their teachings and local initiatives.

The aim of this study is to develop and produce findings on an effective teaching model to build the perfect character of the congregation of the Suara Sejati Gospel Church in Medan. The research method used in this study is a qualitative method with a phenomenological approach. The data sources used in this study are a semi-structured interview guide and field notes. The data analysis technique used in this study involves several steps, namely bracketing, horizontalization, phenomenological reduction, and synthesis of essential meaning. The results of the study indicate that: The congregation and servants of God GSKI in Medan City identified several key attributes in achieving perfect character which include high moral quality, holiness, commitment to following God's will, and growth in faith through deepening the Word and fellowship; The congregation of GSKI in Medan City faces several major challenges in building perfect character according to the teachings of Matthew 5:48, such as limitations in understanding the teachings of the Bible and incomplete doctrines, worldly influences and attachment to worldly pleasures, and the lack of consistent role models from church leaders; An effective teaching model for building perfect character based on Matthew 5:48 in the context of the GSKI congregation in Medan City consists of a structured teaching approach, practical and contextual application, and role models and leadership; An effective teaching model for building perfect character based on Matthew 5:48 is a model that is transformative, andragogical, and empowering. This study produces the TAP Model (Transformation - Andragogy - Empowerment) which includes the stages of introduction, reflection, practice, as well as evaluation and mentoring. This model encourages active congregational involvement, connects the Word with real life, and forms character through a contextual and spiritual learning process.

Profesi guru dalam perspektif pendidikan modern dipahami bukan sekadar sebagai penyampai pengetahuan, tetapi juga sebagai agen transformasi moral, etika, dan spiritual. Dalam konteks pendidikan Kristen, peran guru semakin signifikan karena dipanggil untuk menghadirkan teladan Kristus dalam seluruh aspek kehidupannya. Penelitian ini mengkaji relevansi keteladanan Yesus dalam Yohanes 13:13–16 dengan praktik pendidikan guru agama Kristen di sekolah. Teks ini menampilkan Yesus yang membasuh kaki murid-murid-Nya sebagai simbol kerendahan hati, kasih, dan pelayanan, yang menjadi dasar teologis bagi peran guru Kristen. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan teologis dan pendidikan, melalui studi pustaka dan wawancara dengan guru-guru di SMA PGRI 22 Serpong. Hasil penelitian menunjukkan lima temuan utama. Pertama, teladan guru Kristen berfungsi sebagai model nyata yang membentuk iman dan karakter siswa. Kedua, praktik mentoring dalam perspektif Alkitab menegaskan pentingnya relasi personal dalam pendidikan iman. Ketiga, keteladanan Yesus menampilkan dimensi servant leadership yang relevan bagi kepemimpinan guru Kristen. Keempat, integritas guru Kristen menjadi fondasi utama dalam proses pendidikan karena konsistensi hidup lebih berpengaruh daripada sekadar instruksi verbal. Kelima, keteladanan Yesus tetap relevan di era modern karena mampu menuntun peserta didik menghadapi tantangan globalisasi dan digitalisasi dengan iman yang tangguh. Dengan demikian, guru agama Kristen dipanggil untuk melayani dengan kasih, rendah hati, dan penuh integritas, sehingga mampu membentuk generasi yang cerdas secara intelektual sekaligus matang secara spiritual.

This study was conducted to analyze the influence of transformational leadership and work morale on employee performance at company X, both partially and simultaneously. The study used a quantitative approach with a causal associative design aimed at testing the cause-and-effect relationship between variables. The study population consisted of 37 permanent employees who were also sampled using a total sampling technique, so that the entire population was represented in the study. The main instrument for data collection was a questionnaire using a Likert scale, which allows respondents to provide measurable answers. The collected data were analyzed through multiple linear regression with the help of the SPSS program version 26 to test the influence of each independent variable on the dependent variable. The results showed that the transformational leadership variable obtained an average score of 3.86 which is included in the good category, the work morale variable had an average score of 4.08 also in the good category, and the employee performance variable obtained an average score of 4.17 which is in the good category. Partial regression analysis revealed that transformational leadership has a significant influence on employee performance with a contribution of 40%. Meanwhile, work morale also has a significant influence, although its contribution is smaller at 10%. Simultaneously, both independent variables, transformational leadership and work morale, significantly influenced employee performance, with a combined contribution of 41%. This finding indicates that a transformational leadership style implemented by leaders and high employee work morale can significantly improve performance. However, 59% of other factors outside this study also influence employee performance, such as organizational culture, reward systems, work environment, and intrinsic and extrinsic motivation. Thus, this study emphasizes the importance of implementing transformational leadership and company efforts to improve employee work morale to achieve optimal performance.

A parenting seminar on maternal and child mental health organized by KPM UI Bunga Bangsa Cirebon students in Pegagan Village is a form of community service aimed at raising awareness and understanding of the importance of mental health in parenting. The limited knowledge of mental health issues in rural communities, coupled with high levels of stress experienced by parents, often negatively impacts parenting practices. This has the potential to hinder optimal child development, both physically, psychologically, and socially. Therefore, this activity was designed with a participatory approach, where the community is not merely an object but is also involved from the beginning of the planning process. This process includes coordination with village officials, seminars, and monitoring and evaluation stages, so that the community feels ownership and plays an active role in the program. The seminar featured speakers from psychology and legal academics who explained the relationship between parental mental health and fulfilling legal obligations to protect children's rights. The material presented emphasized how parental stress and emotions can affect child development, as well as the importance of parents' ability to manage the pressures of everyday life. Participants gained an understanding of strategies for maintaining mental health, including good time management, building open communication within the family environment, and strengthening social support as an emotional support system. The results of the activity showed an increase in participants' awareness of the importance of mental health not only as an individual need, but also as a moral, social, and legal responsibility in creating a healthy, safe, and resilient family environment. Therefore, this parenting seminar can be seen as an effective educational strategy, not only strengthening parents' capacity to raise children but also building sustainable local support networks for the well-being of families and communities.

Film as a form of mass media has an important role in the socio-cultural, artistic, political, as well as scientific realms. Cek Toko Lado 2 is a continuation of the story of the Chinese family of Koh Afuk which is in the comedy genre and directed by Ernest Prakasa. This film not only presents entertainment, but also presents family dynamics, parental expectations, and challenges in maintaining family business while building trust between fellow family members. The stories presented are able to illustrate the social reality of urban communities who are often faced with a dilemma between family interests and individual freedom. The purpose of this research is to analyze the struggle of Erwin's character in fighting for his love for Natalie and his efforts to get the blessing of his future in-laws. The research method used is qualitative with the approach of Charles Sanders Peirce's semiotic theory. The data source was obtained through direct observation of scenes and dialogues in the film, and reinforced by documentation and literature studies. The results of the study show that Erwin's struggle can be understood through three main elements in Peirce's semiotics, namely sign, object, and interpretant. First, the spirit of never giving up is reflected in Erwin's consistency in facing various obstacles. Second, the attitude of responsibility can be seen from Erwin's commitment to his career and the romantic relationship he is living. Third, the willingness to sacrifice is evident when Erwin prioritizes personal interests in order to gain the blessing of Natalie's family. In conclusion, this study emphasizes that films not only function as a means of entertainment, but also as a social learning medium that conveys moral messages about struggle, sacrifice, and the importance of trust in family relationships and romance. Thus, Cek Toko Lado 2 is able to be a relevant and inspiring social reflection for the audience, especially urban people who are facing the dynamics of family life and love.

This study aims to analyze the effective role of the Al-Qurtuby Islamic Boarding School in shaping the character of students. As one of the oldest Islamic educational institutions in Indonesia, the Islamic boarding school holds a very strategic position in developing the morals and ethics of the younger generation, especially amidst the increasing moral crisis that is occurring in the modern era. This study uses a qualitative approach with data collection techniques through observation, interviews, and documentation so as to be able to describe the reality of the character formation of students in depth. The results show that the Al-Qurtuby Islamic Boarding School has three main functions: as a transmission of Islamic knowledge, a preserver of Islamic traditions, and a center for the development of prospective ulama (Islamic scholars). These three functions contribute significantly to fostering a character of peace, tolerance, independence, and a sense of responsibility in students. The character formation process is carried out through various methods, including the exemplary behavior of kyai (Islamic clerics) and ustaz (Islamic teachers), habituation in daily activities, and the provision of educational advice and sanctions. Supporting factors for the formation of students' character at this boarding school include the students' high internal motivation to learn, maintained discipline, and a conducive Islamic boarding school environment full of religious values. However, this study also identified inhibiting factors, such as student boredom due to busy schedules, limited facilities, and the challenge of adapting to changing times that demand innovation in teaching methods. The implications of this research are that it provides information for Islamic boarding school administrators in designing more effective strategies for developing character education, while also serving as a reference for other Islamic educational institutions wishing to adopt a similar approach. Thus, Islamic boarding schools remain relevant in producing a generation with noble character capable of facing future social and moral challenges.

In an organization, human resources are the main asset that plays an important role in achieving organizational goals. One of the factors that affect the effectiveness of employees' work is organizational culture. Organizational culture reflects the values, norms, and habits that are embraced by the same and serves as a code of behavior for all members of the organization. A strong and positive culture can create a conducive work environment, improve work morale, as well as encouraging employee loyalty and productivity. Conversely, a culture that is not aligned with organizational goals can lower motivation and negatively impact performance. Therefore, it is important to understand the extent to which organizational culture affects employee performance. In general, this study aims to analyze the extent to which organizational work culture affects employee performance in the Wiringpalennae Village Office, Tempe District, Wajo Regency The purpose of this study is to assess how good the Organizational Culture is to Employee Performance in the Wiringpalennae Village Office, Tempe District, Wajo Regency, as well as to measure the influence of Organizational Culture on Employee Performance in the Wiringpalennae Village Office, Tempe District, Wajo Regency. The research method applied is quantitative associative. The research sample involved 19 respondents. Data was collected through questionnaires or questionnaires and data analysis was carried out using quantitative descriptive analysis techniques, associative analysis, and simple linear regression analysis. The findings in the study stated that Organizational Culture has a positive and significant influence on Employee Performance at the Wiringpalennae Village Office, Tempe District, Wajo Regency. The analysis also shows that the Organizational Culture at the Wiringpalennae Village Office, Tempe District, Wajo Regency is in the good category, and the Performance of Employees at the Wiringpalennae Village Office, Tempe District, Wajo Regency is in the very good category.

This study aims to identify and describe the role of Islamic Education (PAI) teachers in addressing cases of cyberbullying at SMA Al-Islam Krian, as well as to evaluate the effectiveness of the strategies implemented in its prevention and handling. The research employed a descriptive qualitative method, with data collected through observation, in-depth interviews, and documentation. The findings reveal that PAI teachers serve not only as educators but also as moral guides and motivators who instill Islamic values through personal approaches, digital ethics education, and the reinforcement of students' religious character. The strategies implemented include integrating religious values into the learning process, using religious activities to shape character, and participating in conflict mediation among students. Challenges faced include limited digital literacy among teachers, insufficient school policy support, and a lack of awareness among students and parents regarding the impact of cyberbullying. The study concludes that the role of PAI teachers is highly strategic and should be strengthened through training, supportive policies, and collaboration with various stakeholders to create a safe and morally grounded school environment .

This study examines the perceptions of the Pucangadi Village community towards the educational children's program "SiBobo" broadcast by TVRI Central Java. This research uses a descriptive qualitative approach, with data collection techniques through in-depth interviews with fifteen informants selected purposively. Informants consisted of parents, teachers, and local residents who have views regarding the program. The purpose of this study was to explore the extent to which the program "SiBobo" is accepted and has a positive impact on the development of children in the community. The results showed that the program "SiBobo" is considered an entertaining and educational learning medium by the majority of informants. This program successfully conveys moral and social messages relevant to children's lives, such as the values ​​of togetherness, social awareness, and the importance of protecting the environment. This program is also considered able to attract children's attention in a fun way, making them interested in learning while playing. In addition, the content presented in this program can increase children's knowledge about local culture and wisdom, which is expected to increase their love for Indonesian culture. However, despite "SiBobo"'s high educational value, the presence of gadgets and children's preference for digital content, such as YouTube videos and game apps, often divert their attention from public television. Children are more interested in shows they can access anytime through their devices. This suggests that while television shows like "SiBobo" still play a significant role, competition from digital media presents a significant challenge. This study emphasizes the importance of revitalizing children's programming based on local values ​​and the need for more adaptive communication strategies to optimally convey educational messages.