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Nurchayati, Nurchayati; Ufaida, Alifiya; Parju , Parju; Muchayatin, Muchayatin

Jurnal Ilmiah Serat Acitya 2023 Universitas 17 Agustus 1945

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan pajak, motivasi, penghargaan finansial terhadap minat berkarir dibidang perpajakan. Jenis penelitian ini adalah penelitian deskriptif kuantitatif. Populasi dari penelitian ini adalah mahasiswa program studi akuntansi Fakultas Ekonomika dan Bisnis pada Universitas 17 Agustus 1945 Semarang semester 5 dan semester 7. Sampel ditentukan 100 mahasiswa sesuai dengan Hair (2011) yang menyatakan data survei minimal 100. Teknik pengambilan sampel menggunakan simple random sample. Data dikumpulkan dengan menyebarkan kuesioner sebanyak 100 dan yang kembali 72 sehingga tingkat respon (respone rate) sebesar 72 persen. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa pengetahuan pajak dan penghargaan finansial berpengaruh positif dan signifikan terhadap minat berkarir mahasiswa akuntansi dibidang perpajakan, sedangkan motivasi berpengaruh positif tidak signifikan terhadap minat berkarir mahasiswa akuntansi dibidang perpajakan.

Sestika Susanti; Supriadi Supriadi; Deswalantri Deswalantri; Jasmienti Jasmienti

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

This research is based on problems regarding students who are less interested in participating in extracurricular activities, students in the process of participating in extracurricular activities are less enthusiastic about following directions, and lack the ability to focus. With this, the problem can be formulated from this, namely what are the factors that influence students' interest in choosing extracurricular activities at SMPN 4 Bukit Barisan District. The aim of this research is to reveal the factors that influence students' interest in choosing scout and tahfidz extracurricular activities at SMPN 4, Bukit Barisan District, 50 City District. This type of research uses field research which is descriptive quantitative using factorial analysis. The key informants were class VII students and class VIII students, as well as supervising teachers in extracurricular activities. To collect data, the authors conducted interviews and questionnaires (questionnaire). After the data is collected, it is processed and analyzed. The result of the research is that students' interest in choosing extracurricular activities at SMPN 4 Bukit Barisan District. Factors that influence student interest are intrinsic factors which include ability, temperament, character, physical structure, teachers, facilities, peers, habits. . The results of the analysis obtained are the matrix component values ​​for the ability variable (0.852), temperament variable (0.727), physical structure variable (0.835), teacher variable (0.849), facility variable (0.816), peer variable (0.851), parents (0.821 ), habit variables (0.812). From the results of this research it can be concluded that the variables are willingness, needs, motivation, family support, school environment. So the researcher concludes that the most dominant factor influencing students' interest in choosing extracurricular activities is the factor that has the highest value, namely ability variable (0.852). This shows that most students' interest in choosing extracurricular activities is influenced by the students' own abilities, so teachers should always arouse students' interest in choosing extracurricular activities through developing the factors that influence them in each extracurricular activity, especially the students' abilities.

Nopi Sapa’; Dina Ramba; Rati Pondissing

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Nopi 'Sapa' 2023. Analysis of Consumer Behavior on Purchase Intention at the To'Pao Art Market. This research is to find out how to analyze consumer behavior towards buying interest in the to'pao art market. This type of research uses descriptive qualitative research in which researchers develop consumer behavior towards buying interest at to'pao art markets. The results of this study indicate that there are several factors that influence buying interest in the to'pao art market, namely: 1. Cultural factors influence a person's purchasing decision to follow the customs of the community, or ethnic groups collect and wear when attending certain events. 2. Social factors influence the influence of reference groups, family, and roles and status to cause a person to make a purchase intention in order to gain recognition in society. 3. Personal factors are influential because work, age, and economic conditions encourage someone to make a purchase intention. 4. Psychological factors affect purchase intention through motivation, information, and influence from other people so that it automatically causes a positive perspective on an item.  

Muhamad Rizki Fadllilah; Sri Mulyeni

Jurnal Insan Pendidikan dan Sosial Humaniora 2023 International Forum of Researchers and Lecturers

Education is one of the main means to develop the potential or abilities possessed by the younger generation of a country, so that they can become qualified individuals and benefit society. The purpose of the research is to find out what factors influence the interest of vocational students to continue their education to college. This research was conducted descriptively quantitatively and used frequency distribution to analyze responses from 47 students of class XII Computer & Network Engineering Department at SMK Islam Assalafiyah. The results of the analysis show that the majority of students have a higher interest in continuing their education to college, and internal factors, especially the drive to achieve a successful career, are the main causes of this interest.  

Afifah Farah Fauziyyah; Maria Valeria Roellyanti

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Each airport definitely has its own concept or characteristics, as is the case with Banyuwangi airport which has an architectural concept, namely the green airport concept which has a facility concept that is different from others, especially in the buildings at the airport terminal. This research was conducted with the aim of finding out whether there is an influence of the concept of departure waiting room facilities on the interest of service users at Banyuwangi International Airport. Apart from that, it also aims to find out how much influence the concept of departure waiting room facilities has on the interest of service users at Banyuwangi International Airport. In this research there is one independent variable, namely the concept of waiting room facilities (X) and the dependent variable, namely service user interest (Y). This research is quantitative research because the main focus of this research is to find out how much influence the independent variable (X) has on the dependent variable (Y) that will be studied. The population includes passengers in the Banyuwangi airport departure waiting room and a sample of 30 respondents. Data collection techniques use questionnaires, observation, documentation and literature study. The measurement scale uses a Likert scale. The data analysis technique uses simple regression analysis which is processed using SPSS (Statistical Product and Service Solutions) For Windows release 22.0. The research results prove that there is a significant influence between the concept of departure waiting room facilities on the interest of service users at Banyuwangi International Airport. The t test results prove that it is 0.000 < 0.05, which means the significant value is smaller than 0.05. The results of the coefficient of determination R2 of 0.317 can be concluded that the concept of departure waiting room facilities influences service user interest by 31.7% while the remaining 68.3% is influenced by other variables not discussed in this research.

Fitri Kumalasari; Suwarto Suwarto; Yul Fitri

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

This study aims to determine: (1) The Effect of Promotion on Customer Saving Interest at Bank Muamalat Kab. Kolaka (2) The Effect of Service Quality on Customer Saving Interest at Bank Muamalat Kab. Kolaka This research uses an approach with Quantitative methods, Data collection in this study using Observation, Literature Study and Questionnaire Distribution. The population of this research is customers and prospective customers who are in Kolaka Regency. While the sample of this study amounted to 98 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0.Based on the results of the study, it is known that there is a positive and significant influence between the Promotion variable on Saving Interest, which is indicated by a t-statistic value of 6,100 with a P-Value of 0.000 and the Service Quality variable also has a positive and significant effect on Brand loyalty, which is indicated by a t-statistic value of 2,042 with a P-Value of 0.021.

Elsie Naresvari; Wahyono, Teguh

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2023 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Abstrak – Pengetahuan dasar tentang pengenalan Tuhan sangat penting dalam pertumbuhan anak-anak yang beragama Kristen, karena firman Tuhan menjadi kebutuhan pokok bagi mereka. Kegiatan Sekolah Minggu telah disediakan untuk memfasilitasi pengetahuan anak-anak tentang pengenalan Tuhan. Namun, dalam proses pembelajaran, seringkali terdapat kendala seperti kurangnya media peraga dan kurangnya variasi kegiatan, yang dapat menghambat minat anak-anak dalam Sekolah Minggu. Game edukasi merupakan salah satu bentuk media digital yang dapat membantu kegiatan Sekolah Minggu dalam proses belajar dan mengajar. Game ini dapat menarik perhatian anak-anak dengan menggabungkan konsep belajar dan bermain. Penelitian ini bertujuan untuk merancang aplikasi game edukasi yang dapat memudahkan pengajar Sekolah Minggu dalam menyampaikan materi dengan baik, serta membantu pengajar untuk mengevaluasi pemahaman anak-anak tentang materi yang telah disampaikan. Aplikasi game ini dirancang dan dikembangkan menggunakan Adobe Animate dengan Action Script 3.0 dan metode prototyping. Hasil penelitian ini adalah aplikasi game Sekolah Minggu berbasis Android yang diberi judul "Sunday Fun-Day", yang dapat membantu pengajar Sekolah Minggu dalam memberikan gambaran langsung tentang materi yang disampaikan.

Wahyudi, Wahyudi; Ander, Ander; Limbong, Randa; Pasulle, Farel; Rudianto, Rudianto

Jurnal Riset Rumpun Ilmu Ekonomi 2023 Lembaga Pengembangan Kinerja Dosen

Penelitian Pengaruh Celebrity Endorser dan Iklan Terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo telah dilakukan. Tujuan penelitian ini yaitu Untuk mengetahui Pengaruh Celebrity Endorser dan Iklan terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo. Populasi dari penelitian ini adalah seluruh pelanggan atau konsumen pada produk Scarlett. Menurut Utama (2016) besarnya jumlah sampel tergantung pada jumlah indikator yang dikalikan 10 kalinya. Jumlah sampel minimal dalam penelitian ini yaitu 11 x 10 = 110 orang konsumen yang membeli produk Scarlett. Metode pengumpulan data dengan menggunakan tindakan observasi, wawancara dan kuesioner kepada responden pelanggan pada Produk Scarlett di Kota Palopo.  Data yang didapatkan akan dianalisis secara Deskriptif, Uji Validitas, Uji Reliabilitas, Koefisien Determinasi (R2) serta Analisis Regresi Linier Berganda. Dari hasil analisis didapatkan nilai F hitung (183,456) > f tabel (2,310) dengan taraf signifikan 0,000, yang berarti bahwa Celebrity Endorser dan Iklan berpengaruh Signifikan terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo. Dan nilai T hitung 2,019 > t tabel dengan taraf signifikan 0,046. Taraf signifikan tersebut lebih kecil dari 0,05. Hal yang dapat disimpulkan bahwa celebrity endorse berpengaruh signifikan terhadap Minat Beli konsumen pada produk Scarlett di Kota Palopo. Nilai Koefisien Determinasi (R Square) sebesar 0,774 hal ini dapat disimpulkan bahwa variabel bebas celebrity endorser (XI) dan iklan (X2) mempunyai kontribusi atau berpengaruh terhadap variabel terikat (minat beli) sebesar 77,4% sedangkan sisanya (100% - 77,4% = 22,6%) dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Artinya bahwa hipotesis ketiga diterima. Penelitian ini dapat memberikan saran dan rekomendasi bagi pengembang Produk Scarlet dalam mengembangkan strategi pemasaran dan meningkatkan Celebrity Endorser dan Iklan guna menarik Minat Beli.

Desriyanti Banne; Niar Astaginy; Muhamad Stiadi

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

This research aims to determine: The influence of service quality on interest in purchasing Suzuki brand motorbikes in Kolaka; The influence of product innovation on interest in purchasing Suzuki brand motorbikes in Kolaka. This research uses quantitative methods. Data collection in this research used observation, literature study, and distribution of questionnaires. The population of this research is the Kolaka community. Meanwhile, the research sample consisted of 130 respondents using techniques accidental sampling. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based Partial Least Square (PLS) with testing measurement model (outer model), testingmodel structural (inner model) with smart PLS 4.0. Based on the research results, it is known that there is an influence between Service Quality and Purchase Interest And there is an influence between Product Innovation and Purchase Interest.

Imroatus Sholiha; Lusi Oktaviani

Jurnal Ilmiah Serat Acitya 2023 Universitas 17 Agustus 1945

The high interest of the Indonesian people in retail supermarkets makes competition for retail supermarkets increasingly high, so that appropriate and effective marketing strategies are needed. This research examines the effectiveness of marketing strategy implementation in an effort to increase consumer shopping interest at the Salafiyah Sukorejo Banyuputih Situbondo supermarket. This research is a field study using descriptive qualitative research methods, namely the reporting is described and conveyed in words. The data sources used use primary and secondary data, while the data collection techniques use observation, interviews and documentation. The validity of the data uses triangulation. The results of the research show that the marketing strategies carried out at Salafiyah supermarkets are very effective, although not all marketing strategy theories are implemented by Salafiyah supermarkets, but Salafiyah supermarkets' income increases from year to year due to implementing several marketing strategies that they implement in combination with several existing marketing strategy theories. Meanwhile, the obstacles faced in implementing marketing strategies include the lack of quantity of human resources and the lack of knowledge of human resources regarding retail supermarket marketing strategies.

M. Ardani; Hansen Rusliani; Eka Muchamad Taufani

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

Zakat adalah bentuk ibadah yang berfungsi sebagai alat pemerataan pendapatan dalam masyarakat untuk mengurangi kesenjangan antara orang yang berkecukupan dengan orang yang kekurangan. Penduduk suatu negara bersangkutan yang mayoritas memeluk agama Islam memiliki kepatuhan dalam membayar zakat dan disertai dukungan dari amil yang memberikan sistem pengelolaan zakat secara jujur, transparan dan akuntabel akan membuat zakat menjadi sumber penerimaan yang signifikan. Salah satu organisasi pengelolaan zakat yang dibentuk pemerintah yaitu Badan Amil Zakat Nasional (BAZNAS). Jika pengelola tidak transparan dalam mengelola zakat yang ada dan tidak ada pengawasan dalam pengelolaan zakat tersebut, bukan tidak mungkin muzaki hilang kepercayaan terhadap pengelola, karena muzaki beranggapan bahwa pengelolaan zakat dilakukan secara tidak transparan. Untuk itulah diperlukan transparansi dalam pengelolaan zakat. Selain itu, dibutuhkan pula kualitas pelayanan yang baik dalam pengelolaan zakat agar minat dan kepercayaan muzakki tersebut muncul terhadap pengelolaan zakat. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh tranparansi dan kualitas pelayanan terhadap minat muzakki dalam membayar zakat di baznas kota jambi serta pengaruh tranparansi dan kualitas pelayanan terhadap kepercayaan muzakki dalam membayar zakat di baznas kota jambi. Metode penelitian yang digunakan yaitu metode pendekatan kuantitatif. Sampel yang diambil sebanyak 100 responden dengan teknik purposive sampling. Penelitian ini menggunakan alat hitung spss versi 22. Hasil penelitian menunjukkan bahwa pengaruh tranparansi dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat muzakki dalam membayar zakat di Baznas Kota Jambi. Berdasarkan analisis data dalam penelitian ini variabel-variabel tersebut valid dan reliabel. Pada pengujian asumsi klasik penelitian ini berdistribusi normal, tidak terjadi multikolinearitas, dan tidak terjadi heteroskedastisitas.

Zumarna Yani; Fitri Kumalasari; Almansyah Rundu Wonua

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

This study aims to determine (1) the influence of Brand Awareness on Purchase Interest of Wardah Kolaka eco-friendly products, (2) the influence of Brand image on Purchase Interest of Wardah Kolaka eco-friendly products, (3) the influence of Brand Awareness on the Brand Image of Wardah Kolaka eco-friendly products. The influence of Brand Awareness on the Brand Image of Wardah kolaka's. The sample used was 110 respondents with the sampling technique used was purposive sampling. Analysis of research data using the Structural Equation Modeling (SEM-PLS) method. The results of this study show that Brand Awareness has a positive and significant effect on Buying Interest. This is evidenced by the t-count or t-statistic value of 4.580 greater than the t-table value of 0.338, and Brand Image has a positive and significant effect on Buying Interest, where the t-count or t-statistic value of 8.263 is greater than the t-table value of 0.533.  

Kharisma Sekar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to further explore the 'Influence of Influencer Marketing on the Purchase Intent of Kimka Hijab Products on Instagram Social Media.' The variable of Influencer Marketing is examined for its impact on the purchase intent of Kimka hijab products on the Instagram social media platform. The study involved 40 respondents and utilized a quantitative research approach. Data was collected through a questionnaire survey and then analyzed using simple linear analysis with SPSS 27. The results of the test showed that the variable of influencer marketing has a significant impact, measuring 6.768 with a significance level of less than 0.050 (0.000).

Nona Masni Boru Manalu; Rusmauli Simbolon; Mery Silalahi; Robert Juni Tua Sitio; Maringan Sinambela

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

The aim of this research is to determine the influence of public facilities on tourist interest in visiting the Guruh Gemurai Waterfall tourist attraction in Kasang Village, Kuantan Mudik District, Kuantan Singingi Regency, Riau Province. The method used in this research uses descriptive quantitative methods. The population is all tourists who visit the Guruh Gemurai Waterfall tourist attraction and the total average number of tourists in January-June 2023 is 100 tourists and the sample is set at 30 people. Data was collected using positive closed items totaling 22 items, namely 12 items for variable Riau Province: 1) Test analysis requirements: a) positive relationship test obtained by the value rxy = 0.461 > rtable(α=0.05,n=30) = 0.361, thus it is known that there is a positive relationship between variable X and variable Y. b) Testing a significant relationship obtained a value of tcount= 2.746 > ttable(α=0.05,dk=n-2=28)= 2.048, thus there is a significant relationship between variable X and variable Y. c) Test the regression coefficient of determination ( r2) = 21.2%. 2) Influence test: Regression equation test, obtained regression equation. Thus Ha is accepted and H0 is rejected.

Putra Bancin; Roida Lumbantobing; Hanna Dewi Aritonang; Mery Silalahi; Ade Putera Arif Panjaitan

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

Each region must have a strategy for developing tourist attractions, this is used to realize progress in increasing tourist interest, such as Gosong Telaga Barat Village in North Singkil District which has the Lake Anak Laut tourist attraction. This research aims to describe the tourist attraction development strategy carried out by the village government for Lake Anak Laut tourism to increase visitor interest in Gosong Telaga Barat Village, North Singkil District. The method used in this research is a qualitative method that describes the subjects and objects studied from the strategy for developing the Lake Anak Laut tourist attraction in Gosong Telaga Barat Village, North Singkil District. The results of this research show that the village government's strategy in developing the Lake Anak Laut tourist attraction is to procure funds and land, build facilities and infrastructure, promote the tourist attraction, and preserve the environmental sustainability of the Lake Anak Laut tourist attraction. Meanwhile, the obstacles are the difficulty of procuring funds from the village budget and the lack of support from the tourism office and district government in the form of budget funds.

Mefri Yudi Wisra; Mulyadi Mulyadi; Indra Nara; Febri Edward

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered.  The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.

Nurni Lamsari; Rafidah Rafidah; M. Taufik Ridho

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

The high level of living needs that must be met is a burden that every earning individual must go through and not all of their needs are met. With the existence of sharia pawnshops can help economic problems in each individual. Therefore, this research aims to determine the influence of product knowledge and promotions on interest in using sharia pawnshop services among people in the city of Jambi. This study uses a quantitative research method with a descriptive approach. Sampling of 100 people using the Slovin formula approach. Data collection by observation and questionnaires. Data were analyzed using instrument test analysis, classical assumption test, hypothesis test, simultaneous test and coefficient of determination test. Based on the results of this study, there is a positive and significant influence between product knowledge and promotion on interest in using sharia pawnshop services. Using the t test the significance value of product knowledge is 0.001 <0.05 and the tcount > ttable 3.513 > 0.1984723, the promotion significance value is 0.000 <0.05 and the tcount > ttable 5.010 > 0.1984723. Simultaneously or together, a positive and significant effect can be seen from the f test, namely fcount > ftable or 53.690 > 3.090187 and a significant value of 0.000 <0.05. Based on the R Squre test results, the R2 value is 0.525 or 52.5%, the remaining 48.5% is influenced by variables outside this study. With this, sharia pawnshops are expected to further increase promotions so that the public can find out what products are offered by sharia pawnshops.

Ray Gibrael Sinaga; Tiurma Berasa; Simion Harianja

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2023 CV. Alim's Publishing

The aim of this research is to determine the achievements of classroom management carried out by PAK teachers in increasing the learning interest of class XI students at SMA Negeri 2 Tebing Tinggi for the 2023/2024 academic year. The research hypothesis is that classroom management by PAK and Budi Pekerti teachers will increase the learning interest of class. Hypothesis testing using the t test formula obtained the value tcount=4.091>ttable=2.021. The tcount value is in the curve area of ​​rejection of H0 and acceptance of Ha. Thus, it can be concluded that the research hypothesis is accepted, namely classroom management by PAK and Budi Pekerti teachers in increasing the interest in learning of class The achievement of classroom management by PAK and Budi Pekerti teachers in increasing the interest in learning of class.

Lara Parida; Arsa Arsa; Muhammad Subhan

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

The growth of the food industry that occurred in Indonesia resulted in a high monthly expenditure category, the food industry can be said to be the market share leader with a larger percentage compared to other industries. The food industry is also developing in Bangko District, Merangin Regency. One of the foods that are also widely sold by the people of Bangko District, Merangin Regency, is gelamai perentak which is well known to people who pass through Bangko District, Merangin Regency. Perentak pretty much produced continuously by the community. There are several things that can be considered by the company such as product quality, and also product variety. It is suspected that this can help in increasing consumer buying interest. The purpose of this study was to determine the effect of price, packaging, and taste simultaneously on buying interest in the gelamai perentak business, Bangko District, Merangin Regency. In this study the method used is descriptive quantitative. The data sources of this research are primary data and secondary data with the research instruments used namely observation, questionnaires, and documentation. The results showed that the results of the t test for price, packaging, taste, and product quality had a positive and significant effect on purchase intention. While the product variation variable has no influence between product variation and buying interest. Based on the results of the F test with the help of calculations from the SPSS program, it can be seen that in the statistical F test it appears that the significance value of 0.000 is less than 0.05, namely 0.000 <0.05. So it can be concluded that the variable price (X1), packaging (X2), taste (X3), product variety (X4), and product quality (X5) together significantly influence purchase intention

Qorry Prananda Aulia; Ahmad Perdana Indra

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of financial literacy, trust, location, income, and public views related to profit sharing in saving at Islamic banks. This type of research is qualitative and quantitative. Sampling techniques are simple random sampling and questionnaires. The results showed that financial literacy and location did not affect the interest in saving at Sharia Banks in the people of Perbaungan District. Trust, income and perception of profit sharing have a positive and significant effect on the interest in saving at Sharia Banks in the people of Perbaungan District. The need to expand the arrangement of data on Islamic banks such as sharia principles and products/goods in Islamic banks, so that interest in saving at Islamic banks will increase.