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Community Service Program (Kuliah Kerja Nyata/KKN) is a compulsory activity for university students as a form of community engagement and application of academic knowledge in real life. One of the work programs carried out was the education and cultivation of Family Medicinal Plants (Tanaman Obat Keluarga/TOGA), which aimed to improve the knowledge and practical skills of the community in Telaga Sam Sam Village, Kandis District, in cultivating and utilizing TOGA. Family medicinal plants have long been known to possess great potential as an alternative treatment for common illnesses such as fever, cough, stomachache, and skin itching, making them highly relevant to daily community health needs.The program was implemented through counseling sessions, interactive discussions, training, and hands-on practice of planting TOGA in the residents’ yards. The community actively participated in recognizing, cultivating, and maintaining various types of medicinal plants such as ginger, turmeric, galangal, lemongrass, and betel leaf. In addition to enhancing understanding, this activity encouraged households to practice simple herbal preparation techniques for family use.The results of the program showed a significant increase in community awareness regarding the importance of utilizing TOGA as a primary step in maintaining family health, while also contributing to the creation of a greener, cleaner, and healthier living environment. Furthermore, the activity not only improved community knowledge but also strengthened independence and self-reliance in utilizing local resources to support sustainable health practices.

This study aims to examine and analyze how the implementation of Standard Operating Procedures (SOP) impacts employee performance improvement at Chatter Lounge Restaurant, Gumaya Tower Semarang. The background of this research stems from initial observations and interviews that revealed inconsistencies in SOP implementation, particularly in aspects of grooming and staff attitudes toward guests. A qualitative descriptive method with a case study approach was employed to gain a comprehensive understanding of the phenomenon. Data were collected through in-depth interviews with four key informants, direct observations of operational activities, and digital documentation related to SOP practices. The data analysis followed the interactive model of Miles and Huberman, which includes three main stages: data reduction, data display, and conclusion drawing. The findings indicate that SOP implementation positively contributes to enhancing employee discipline, time efficiency, and accuracy in following service procedures, leading to a more standardized service quality. Nevertheless, the implementation is not yet fully optimal as several employees lack a comprehensive understanding of SOP content. Inhibiting factors include limited advanced training opportunities, one-way briefings that restrict interactive communication, and the absence of a performance-based reward system to motivate staff. The study highlights that while SOPs serve as a crucial guideline to improve consistency and professionalism, their effectiveness depends heavily on continuous reinforcement and employee engagement. Therefore, it is recommended that the restaurant management strengthen SOP implementation through ongoing training, more participatory internal communication, and the establishment of performance-based reward mechanisms to maximize employee motivation, ensure service excellence, and ultimately enhance guest satisfaction.

This community service initiative aimed to enhance public awareness in Lam Keumok Village regarding environmental cleanliness and health through the installation of educational posters. The project was motivated by the prevalence of environment-related diseases and limited public access to effective visual information. The method used was educational and observational with limited participatory engagement. Poster were designed to be visually appealing and easily understood, then placed in strategic public locations such as village halls and places of worship. Observations revealed increased public engagement, marked by spontaneous interactions like reading and discussing the posters. The media proved effective in directly conveying messages, strengthening collective awarenes, and fostering civic involvement. Use of local language and contextual visuals ensured message clarity. Despite the short implementation period, the long-term potential impact is promising as repeated visual exposure can influence behavioral change. The findings conclude that educational posters are a powerful communication tool in rural areas and suggest the strategi can be replicated in similar settings. Community participation in content planning was a key factor in enhancing ownership and ensuring program sustainability.

This study aims to determine whether there is an influence on the Impact of the Digital Era (X1), Organizational Culture (X2), and Employee Involvement (X3) on Employee Work Efficiency (Y) at PT Indogadai Prima Tangerang City Branch. The research used in this study is quantitative, with a non-probability sampling technique. The sample consisted of 100 respondents representing different job positions, ranging from area managers, store heads, cashiers, to sales clerks. Data were collected through a structured questionnaire using a Likert scale. Furthermore, the data analysis applied descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, and the coefficient of determination using SPSS version 25. The results of this study indicate that the Impact of the Digital Era has a positive but not significant effect on Employee Work Efficiency, Organizational Culture has a significant effect on Employee Work Efficiency, while Employee Involvement does not significantly influence Employee Work Efficiency. Among the independent variables, Organizational Culture is the most influential factor in determining employee efficiency. The findings highlight the importance of strengthening organizational culture to enhance efficiency while ensuring that digital transformation is implemented with strategies that reduce resistance and increase adaptability. This research contributes theoretically to the study of human resource management in the digital transformation era and provides practical recommendations for companies in developing policies to optimize employee efficiency.

This study aims to explore the implementation of the Resource-Based Learning (RBL) model in enhancing the critical thinking skills of tenth-grade students in Islamic Religious Education (PAI) at SMA Negeri 1 Sangatta Selatan. It also examines the factors that support or hinder the use of the RBL model among these students. A qualitative approach was used, with field research as the research type. Data sources included both primary and secondary materials. Informants consisted of Islamic Religious Education teachers and tenth-grade students. Data collection methods involved observation, interviews, and document analysis, and the data were analyzed descriptively. The findings reveal that the RBL model enables students to analyze information critically, engage more actively and reflectively with the material, enhance their logical thinking, deepen understanding, and develop the ability to find and evaluate appropriate solutions. Supporting factors for the model’s success include the availability of diverse learning resources, engaging teaching methods, teacher support as facilitators, and effective group collaboration and discussion. On the other hand, limited active participation from some students was identified as a barrier. Overall, the application of the RBL model significantly improved students’ critical thinking skills compared to traditional teaching methods. This was evidenced by an increase in the average critical thinking test scores in the experimental group. Therefore, the RBL model proves to be an effective alternative strategy for enhancing both the quality and outcomes of Islamic Religious Education at the high school level. Moreover, students showed greater engagement, improved collaboration skills, and increased independence in accessing and utilizing learning materials. These results highlight the effectiveness of the RBL model in fostering critical thinking and meaningful learning experiences in PAI subjects.

Through the Field Work Lecture (KKL) program at PT Yakult Indonesia Persada, this community service activity was carried out with the aim of providing practical experience for students related to the implementation of Human Capital Management (HCM) in the industrial world. This program not only aims to provide theoretical insight, but also introduces students to the application of important concepts in human resource management in companies. The focus of the activity covers various aspects, such as the recruitment process, training programs and career development, and the reward system implemented at PT Yakult. This activity also provides an understanding of the important role of HCM in improving company performance through effective employee management. The results of the activity show that PT Yakult has developed a continuous training pattern aimed at improving employee competencies as a whole. In addition, the company also conducts employee talent mapping that allows for a systematic career path, which provides development opportunities for each individual within the company. The benefits obtained by students from this activity are not only increased knowledge of HCM, but also strengthened analytical skills, developed professional attitudes, and preparedness to face challenges in an increasingly dynamic workplace. Therefore, this KKL program is a very important tool for building stronger synergy between universities and the industrial world, so that students can be better prepared and competent in facing the ever-growing needs of industry.

The increasing number of coffee shops in the modern era, especially in developing cities such as Cilegon, has triggered increasingly competitive market conditions. Dream Coffee, as a newly established coffee shop, faces challenges in introducing its brand and attracting consumer attention amid the dominance of more established coffee shops. This study aims to examine the marketing communication strategies implemented by Dream Coffee and to identify the factors that support and hinder the process of building brand awareness among its consumers.This research employs a qualitative approach, focusing on gaining an in-depth understanding of the social phenomena occurring at Dream Coffee through descriptive data collection and direct interaction. Data were collected using structured interviews, direct observation, and documentation involving the owner, internal consultant, employees, and customers or consumers.The findings indicate that Dream Coffee utilizes various elements of Integrated Marketing Communication (IMC), including advertising, personal selling, word-of-mouth marketing, sales promotion, and events and experiences. The main supporting factors are consistent and targeted communication, internal team solidarity, and an appealing visual brand identity. Meanwhile, challenges include limited physical facilities and a market reach that has not yet been maximized. Overall, it can be concluded that Dream Coffee successfully implements effective marketing communication strategies not only digitally but also in building brand awareness and creating emotional engagement with consumers.

This community service program is designed to enhance the competence of English teachers at SMP N 33 Purworejo in utilizing Artificial Intelligence (AI)-based learning media, particularly deep learning technology. In the digital era, many teachers still face limitations in integrating intelligent technology into classroom activities, which affects the effectiveness of learning. The program was carried out in four stages: the provision of basic materials on AI and deep learning, technical training on the use of AI applications, practical development of learning media, and mentoring combined with evaluation. The results of this activity show an increase in teachers’ understanding and skills in operating AI tools, with each participant producing at least one AI-based learning media product. Through workshops, teachers learned to use applications such as chatbots, speech-to-text, text-to-speech, and AI-assisted language tools to enrich students’ learning experiences. In addition, teachers were guided to design contextual media tailored to curriculum goals and student needs. Mentoring ensured that the products created were tested, improved, and ready to be applied in the classroom. The novelty of this activity lies in its focus on practical implementation of deep learning in junior high school English teaching, positioning teachers not only as users but also as creators of innovative media. Beyond technical competence, this program fosters collaboration among teachers to sustain innovation. In the long term, the outcomes are expected to improve students’ engagement, motivation, and communication skills, and contribute to the establishment of a digital learning ecosystem that supports interactive, effective, and future-oriented education.

This study aims to address the low learning process and outcomes of students in mathematics in grade IV of State Elementary School 138/II Daya Murni. The type of research used is classroom action research (CAR), which is carried out in two cycles, each consisting of planning, implementation, observation, and reflection stages. The subjects in this study were 13 students, and the implementation was carried out in the second semester of the 2025 academic year. Data were collected through observation, field notes, documentation, and learning outcome tests. Based on the results of the study, the Take and Give Type Cooperative model was proven to be able to improve the learning process and outcomes of students. In the first cycle, the involvement of educators in teaching was recorded at 66.66%, while in the second cycle it increased to 73.33%. Likewise, student involvement in the learning process increased from 46.61% in the first cycle to 69.23% in the second cycle. A significant increase was also seen in the completeness of student learning outcomes. In cycle I, the learning achievement rate reached 76.92%, and in cycle II, it increased to 84.61%. The implementation of the Take and Give Cooperative Model has proven effective in improving the quality of learning, both in terms of process and outcomes. Therefore, this model can be a useful alternative for educators in increasing student engagement and learning outcomes in grade IV.  

Public services at the village level are the starting point for interaction between the government and the community. Problems that often arise, such as a lack of professionalism among officials, misunderstandings, and unclear information, can lead to public dissatisfaction. This study aims to identify the forms of interpersonal communication used by Terondol Village officials in public services, as well as the communication strategies used to handle complaints. Using descriptive qualitative methods through interviews, observations, and documentation with 1 key informant and 3 secondary informants, the study found that officials use friendly, open communication that is tailored to the character of the local community. Communication strategies include empathy, the use of simple language, and the delivery of clear and transparent solutions. Good communication has been proven to build trust, increase satisfaction, reduce conflict, and strengthen the image of the institution. This study confirms that interpersonal communication plays a significant role in the success and improvement of public service quality at the village level. Furthermore, the study highlights the importance of adapting communication strategies to the needs and expectations of the community. Therefore, the application of effective communication strategies that align with the characteristics of the community is a key factor in creating better and more satisfying public services. The findings suggest that strengthening communication training for village officials could further enhance service delivery and community engagement.

This study explores the alignment between science learning practices and children’s cognitive development stages based on Jean Piaget’s theory. Ten academic publications were systematically reviewed to examine how Piaget’s framework can be applied in science education. The findings highlight that integrating cognitive development theory is highly relevant for improving the quality of teaching and learning in schools. At the concrete operational stage (approximately 7–11 years), children learn best through direct experiences, manipulation of real objects, contextual media, and experiments that connect concepts with daily life. These methods help foster curiosity and reinforce conceptual understanding. As learners progress to the formal operational stage (around 11 years and above), they begin to think abstractly, reason logically, and analyze critically. At this level, student-centered approaches, inquiry-based methods, and constructivist learning become more effective in enhancing problem-solving, creativity, and higher-order thinking skills. The review also indicates that adapting instruction to developmental stages supports more meaningful and sustainable learning outcomes. In the Indonesian educational context, this approach can address challenges such as limited classroom facilities, diverse student learning styles, and a curriculum that is often overloaded. By applying Piaget’s insights, teachers can design learning strategies that bridge abstract concepts with concrete understanding, thus increasing student motivation and engagement. In conclusion, aligning science education with Piaget’s cognitive stages is an effective way to improve student performance and ensure long-term academic growth. The study provides valuable input for teachers, researchers, and policymakers in developing innovative, student-centered science and mathematics education.

In this study, which began with an initial speaking score of 60.5, the main objective was to enhance students’ English-speaking skills through structured dialogue by applying Problem-Based Learning (PBL). The research was conducted using a Collaborative Classroom Action Research approach, which followed four key stages: planning, action, observation, and reflection. These stages were carried out in distinct cycles, with each cycle consisting of two meetings. Data were collected through several instruments, including structured dialogue tasks to measure speaking performance, questionnaires to evaluate students’ perceptions of PBL practice, and field notes to capture classroom dynamics. The participants of this study were fourth-semester students of the D3 English Study Program at the State Polytechnic. The findings indicated a significant improvement in students’ English-speaking performance across the two cycles. In Cycle I, the total score achieved was 1,500, with an average of 75 and a success percentage of 70%. In Cycle II, the total score increased to 1,700, with an average of 85 and a success percentage of 90%. This shows a substantial enhancement not only in terms of numerical achievement but also in students’ active engagement and confidence during structured dialogue activities. Furthermore, the effectiveness of the PBL approach in facilitating learning also improved notably. In Cycle I, the average effectiveness score was 6.4, while in Cycle II, it rose to 9.4. These findings suggest that integrating structured dialogue with PBL provides an effective strategy to foster students’ speaking proficiency. It also highlights the potential of collaborative classroom action research in promoting reflective teaching practices and sustained learning improvement.

Through the Field Work Lecture (KKL) program at PT Yakult Indonesia Persada, this community service activity was carried out with the aim of providing practical experience for students related to the implementation of Human Capital Management (HCM) in the industrial world. This program not only aims to provide theoretical insight, but also introduces students to the application of important concepts in human resource management in companies. The focus of the activity covers various aspects, such as the recruitment process, training programs and career development, and the reward system implemented at PT Yakult. This activity also provides an understanding of the important role of HCM in improving company performance through effective employee management. The results of the activity show that PT Yakult has developed a continuous training pattern aimed at improving employee competencies as a whole. In addition, the company also conducts employee talent mapping that allows for a systematic career path, which provides development opportunities for each individual within the company. The benefits obtained by students from this activity are not only increased knowledge of HCM, but also strengthened analytical skills, developed professional attitudes, and preparedness to face challenges in an increasingly dynamic workplace. Therefore, this KKL program is a very important tool for building stronger synergy between universities and the industrial world, so that students can be better prepared and competent in facing the ever-growing needs of industry.

This community service program is designed to enhance the competence of English teachers at SMP N 33 Purworejo in utilizing Artificial Intelligence (AI)-based learning media, particularly deep learning technology. In the digital era, many teachers still face limitations in integrating intelligent technology into classroom activities, which affects the effectiveness of learning. The program was carried out in four stages: the provision of basic materials on AI and deep learning, technical training on the use of AI applications, practical development of learning media, and mentoring combined with evaluation. The results of this activity show an increase in teachers’ understanding and skills in operating AI tools, with each participant producing at least one AI-based learning media product. Through workshops, teachers learned to use applications such as chatbots, speech-to-text, text-to-speech, and AI-assisted language tools to enrich students’ learning experiences. In addition, teachers were guided to design contextual media tailored to curriculum goals and student needs. Mentoring ensured that the products created were tested, improved, and ready to be applied in the classroom. The novelty of this activity lies in its focus on practical implementation of deep learning in junior high school English teaching, positioning teachers not only as users but also as creators of innovative media. Beyond technical competence, this program fosters collaboration among teachers to sustain innovation. In the long term, the outcomes are expected to improve students’ engagement, motivation, and communication skills, and contribute to the establishment of a digital learning ecosystem that supports interactive, effective, and future-oriented education.

Science education at the junior high school level demands learning strategies that encourage active student engagement as well as enhance conceptual understanding. The low learning outcomes of students in the science subject of ecosystem materials emphasizes the need for learning innovations that focus on student activities. This study aims to evaluate the effectiveness of the Problem Based Learning (PBL) learning model in improving the learning outcomes of grade VIII students of SMP Negeri 1 Tumpaan. The research was conducted in the form of Classroom Action Research with two cycles, each of which included the planning, implementation, observation, and reflection stages. The subjects of the study were 30 students of grade VIII. The research instrument is in the form of learning outcome tests given at the pre-cycle stage, post-test cycle I, and post-test cycle II. Data were analyzed using descriptive statistics and repeated measurement tests to ascertain the significance of improving learning outcomes. The results showed an increase in students' average scores from 58 in the pre-cycle to 75.33 in the first cycle, and 79.5 in the second cycle. The percentage of learning completeness also increased from 20% to 66.67% in the first cycle, and reached 80% in the second cycle. Repeated measurement analysis showed significant differences between stages with strong positive correlation values. These findings confirm that PBL is effective in improving science learning outcomes, encouraging active student involvement, and improving the equitable distribution of achievement in the classroom. This research has implications for the importance of implementing PBL as an innovative learning strategy in junior high schools to support the achievement of science literacy and 21st century skill development

E-learning has become a vital pillar in higher education, especially since the COVID-19 pandemic forced a sudden shift towards digital learning methods. This article examines the effectiveness of e-learning platforms through a comparative literature review (2020–2025), focusing on Moodle, Google Classroom, Microsoft Teams, Zoom, and CIDOS 4.0 as the local platform. The study evaluates aspects of student engagement, accessibility, assessment, and technological innovation. Findings reveal that although e-learning enhances flexibility, challenges remain in terms of the digital divide, system usability, and reliability of assessment. This review highlights that Moodle provides strong interactive and assessment features, while Google Classroom offers simplicity and accessibility but lacks advanced analytics. Microsoft Teams supports collaboration and integration with Office 365, yet requires stable internet. Zoom is highly effective for synchronous interaction but less suitable for task management. CIDOS 4.0 addresses Malaysia’s TVET context but continues to face issues with server stability and user interface design. Beyond platform-specific strengths and weaknesses, the analysis emphasizes that student engagement, fair access, and reliable evaluation methods are central to e-learning effectiveness. Hybrid approaches that combine face-to-face and online learning are identified as the most effective strategy within the Malaysian higher education context. The study concludes that institutions must not only choose appropriate platforms but also enhance digital literacy, invest in infrastructure, and explore innovations such as AI and gamification. These measures can maximize e-learning’s potential to improve teaching, learning quality, and the broader digital transformation of higher education.

This study explores the role of principal leadership style in shaping the quality of 21st-century teaching skills among elementary school teachers in Indonesia, with particular attention to leadership practices, challenges encountered, and strategies for improvement. Using a descriptive qualitative approach, the research was conducted at SD Negeri 90 Sampulungan, Takalar, South Sulawesi, involving the principal and teachers as participants. Data were gathered through in-depth interviews, direct observations, and documentation to provide a comprehensive understanding of the phenomenon. The findings indicate that the principal primarily employed transformational and democratic leadership styles. These approaches motivated teachers by inspiring them with clear visions, serving as role models, and encouraging active participation in decision-making processes. Such leadership practices contributed significantly to teacher engagement and the overall school climate. Teachers, in turn, demonstrated competencies aligned with 21st-century learning demands, particularly through the application of the 4Cs: critical thinking, creativity, communication, and collaboration. They also showed efforts in integrating information and communication technology (ICT) into their teaching practices and implementing interactive classroom management strategies. However, several challenges were identified, including limited availability of facilities, resistance among some teachers toward adopting innovative methods, and the heavy administrative workload that often distracted from instructional focus. To address these issues, the principal implemented various strategies such as organizing continuous professional development training, providing close supervision and mentoring, and offering motivational support to sustain teacher commitment. Overall, the study emphasizes the crucial role of transformational leadership in strengthening teachers’ 21st-century skills and offers practical implications for educational policy development, while also recommending future studies across broader school contexts in Indonesia.

This study examines the importance of an efficient digital marketing strategy, particularly through Instagram, to increase public understanding of sports and recreation facility brands like Pondok Cabe Golf, especially amidst increasingly fierce competition in the digital world. The purpose of this study is to evaluate the digital marketing strategy implemented by Pondok Cabe Golf on Instagram to increase brand recognition among the wider public. A descriptive qualitative approach was used, with data collected through in-depth interviews with internal marketing and public relations teams, as well as external followers. Additionally, focus group discussions, observations, and non-participant documentation collection were conducted to supplement the analysis. The results reveal that Pondok Cabe Golf has successfully implemented a digital marketing strategy that aligns with the Marketing 4.0 concept and the 5A customer journey (Aware, Appeal, Ask, Act, Advocate). This strategy involves the use of consistent visual content, engaging user interactions, and focused promotions, which have significantly increased brand awareness and built positive relationships with the audience. The findings highlight the effectiveness of Instagram as a platform for building brand recognition and community engagement. This research offers valuable insights and practical recommendations for improving digital marketing efforts in the recreation sector, particularly for businesses looking to enhance their presence in the competitive digital landscape.

The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Tidar Group 23 in Giriwetan Village, Grabag District, Magelang Regency, was conducted for one month (July 3–August 3, 2025) with the aim of strengthening students’ interest in pursuing higher education at SD Negeri Giriwetan. This topic is important due to the low motivation of students in rural areas, influenced by economic limitations, lack of information, and insufficient environmental support. The study employed a qualitative method through observation, interviews, and documentation to describe the process and impact of the program. Activities included coloring and creating environmental-themed posters, song creation training using Artificial Intelligence (AI), and developing a “Tree of Hopes” containing students’ aspirations. The results indicate an increase in learning motivation, awareness of the importance of education, and interest in technology. The program proved effective through its creative and participatory approach, despite limitations in time and scope. These findings highlight the importance of sustaining similar structured programs to achieve broader and long-term impacts. Furthermore, the program was not only beneficial for students but also had a positive effect on teachers and the surrounding community. Teachers gained exposure to innovative teaching methods and technology-based learning media that can be adapted in future classes. Parents and community leaders became more aware of the role of family and environment in supporting children’s education. The collaboration between university students and local stakeholders created a sense of collective responsibility in shaping the younger generation. In addition, the integration of Artificial Intelligence as a learning tool sparked curiosity among students and introduced them to the relevance of technology in daily life. Although challenges such as limited facilities and short implementation time persisted, the program successfully demonstrated that creativity and participatory engagement could overcome such barriers.

This study aims to analyze the implementation of health education as an integrated marketing strategy for probiotic products through social media at PT Yakult Indonesia Persada. Health education is increasingly recognized as a strategic approach in value-based marketing, where companies offer not only products but also knowledge and added value for consumer well-being. The research employed a qualitative descriptive method using field observation, interviews with marketing staff, and a literature review of related studies. The findings indicate that PT Yakult Indonesia Persada successfully incorporates health education into its marketing activities through the Yakult Lady program, school visits, health seminars, factory tours, and interactive digital content on social media platforms. These strategies have proven effective in raising consumer awareness of digestive health, strengthening brand image, and maintaining customer loyalty. The study highlights the crucial role of social media integration in reaching younger demographics, fostering engagement, and amplifying educational messages. The consistent delivery of educational content, supported by visual storytelling and personalized approaches, has contributed significantly to Yakult’s sustainable growth in the Indonesian probiotic market. Theoretically, this study enriches the discourse on digital marketing and health communication, while practically, it offers insights for companies seeking to align promotional strategies with consumer education and public health improvement.