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Kuswidyaningrum N.J; Irene Elda Puspita; Agus Susanti; Widiati Alifah

Garina 2024 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

The development of science and technology encourages the culture of people realizing their sympathy using a bouquet of fresh, dried, or synthetic flowers. Culture is favored by the public because the flower bouquet can be adjusted to the cost of the customer. Synthetic flower bouquet innovation has aesthetic value and long shelf life, the author made a flower crown leaf product using onions. Research to determine the stages of manufacture, valid experimental results, and public acceptance of the product. Using the methods of observation, literature, experimentation, documentation, interviews, questionnaires, and qualitative descriptive data analysis. The product manufacturing stage in the form of preparation of material tools, onion drying, printing, and decorating flowers takes ± 7 days or 1 week. Product validation according to 3 flower arranging experts was declared valid with the characteristics of yellowish brown color, onion fiber pattern, no aroma, and has a smooth wavy texture. The average results of the public test on 61 respondents from the AKS Ibu Kartini Semarang agency showed that the public liked the product (score 2). So that the product is accepted by the community and has the potential to become an opportunity in entrepreneurship. It is better to innovate a substitute for epoxy resin as a preservative for flower crown leaves from onions. Because epoxy resin after drying has a weight that is not comfortable for a bouquet of flowers that are held for a long time such as a bridal ceremony.

Alfin Muslikhun; Rowiyani Rowiyani; Mukhlidin Mukhlidin; Khansa Aulia Anissa'adah

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Canva and PIXLR are applications that can be operated through computers and smartphones. Many people have not been able to maximize the potential of this application to become a support in creating content in entrepreneurship. MSME players in the Ngaliyan Kendal urban village area, on average, have not used a combination of Canva and PIXLR applications in creating content to promote their products on social media and marketplaces. The Canva application in maximum use must be paid (pro) so that by combining the combination with the PIXLR application can get maximum results without having to pay (pro). This community service activity aims to provide knowledge to MSME players in the Ngaliyan village area on how to maximize the Canva application with PIXLR to produce good content without having to pay (pro). This community service activity is expected to be able to improve the skills of MSME players so that they can create the right content so that they can minimize costs and improve the performance of both themselves and their businesses. The results of this activity are that MSME players install and operate the Canva and PIXLR applications for every content creation. MSME players feel very helped because without having to subscribe to pay (pro) it turns out that they can get results almost equivalent to subscribing (pro).

Anastasya Gawal Putri; Andini Istiqomah; Ning Nabila Zuhro

Jurnal Strategi Bisnis Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

A skill in women's entrepreneurship is needed because it can increase income in the Jember Regency area. Women who have skills tend to be more able to start and run their businesses well. With good skills, it is also more possible for women to be more flexible in facing an economic challenge. A business also needs the right marketing strategy and in accordance with the target market to be targeted. This strategy is useful for facing challenges or obstacles that exist in a women's entrepreneurship. This study aims to determine the influence of women's entrepreneurial skills in increasing income in Jember Regency using Tony Barnett's theory of social movements. In this study, the research method used is qualitative with data collection techniques through observation, interviews, and documentation. The results of this study show that women's entrepreneurial skills in increasing income are still very effective to be carried out because these skills are useful for attracting the attention of customers to be interested in buying the products that have been offered. It needs to be improved in terms of promoting the products offered so that the social media owned is more crowded and the products are better known by many people, especially among students.  

Lidya Rima Ranti; Fadillah Ramadhani .A; Rianti Simarmata

Jurnal Bintang Pendidikan Indonesia 2024 Pusat Riset dan Inovasi Nasional

Entrepreneurship has become a major focus in economic and social development in various countries. This research aims to identify and analyze entrepreneurial characteristics that play a role in business success. Through qualitative and quantitative approaches, we explore factors such as innovation, motivation, creativity, self-confidence, honesty, and resilience to risk that influence entrepreneurial behavior. Our findings suggest that these characteristics are not only important for starting new businesses, but also for sustaining and growing existing businesses. The practical and theoretical implications of these findings are discussed, along with suggestions for further research in understanding the dynamics of entrepreneurship in a changing global context. This research provides valuable insights for practitioners, academics, and policymakers interested in promoting and supporting entrepreneurial development at the individual and organizational levels.

Cailah Nasywa Afrila; Diah Indri Anggriyanti; Dela Wahyu Putri Awanda; Maria Yovita R. Pandin

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this study on the Role of Green Economy in Encouraging Entrepreneurial Innovation of MSME’s Selling Coconut Ice is to find out how to classify waste that can be processed into something that can be reused and waste that cannot be processed. Coconut ice sellers sometimes do not know how coconut waste can be processed into something that has economic value. Therefore, coconut ice sellers only sell coconut to be made into coconut ice with various variants by providing innovative flavors other than original such as palm sugar flavors, or using flavored syrups. With so many coconut ice sellers today, there is a large amount of coconut waste generated every day. Materials that sometimes cause waste in MSME entrepreneurs selling coconut ice are waste that is not used or discarded such as coconut shells, coconut fibers, syrup bottles, milk cans, and plastic (other waste). This is a problem for traders who have difficulty distributing waste so that it can be processed into something that can be used or useful and has economic value for waste that is reprocessed. To emphasize the environmentally friendly aspects of coconut waste and can increase the attractiveness for consumers to care about their environment regarding the waste. So from the conclusion of this research can emphasize, how important the green economy is in encouraging innovation regarding entrepreneurship in MSME’s for coconut ice sellers.

Rendi Rostan; Titin Agustin Nengsih; Muhammad Ismail

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

An entrepreneur must be perceptive and know how to seize opportunities. Business opportunities exist in all aspects of society and in all economic activities. Therefore, the key to spotting opportunities is creativity. The relationship between entrepreneurship, economic growth, and job creation is becoming increasingly relevant, as various studies indicate a positive correlation between entrepreneurship and economic growth. Ogunlana's study, cited from the setneg.go.id website, found that entrepreneurship can play a crucial role in achieving economic growth for countries to overcome economic crises. He asserts that entrepreneurship can generate jobs, foster innovation, increase production, and diversify sources of economic income by promoting the development of SMEs. This research aims to identify the factors influencing entrepreneurial intentions among students at the Faculty of Islamic Economics and Business at UIN STS Jambi. The results show that financial management significantly affects entrepreneurial intentions among students with a significance level of 0.001. Self-efficacy significantly affects entrepreneurial intentions among students with a significance level of 0.000. Simultaneously, it was found that financial management and self-efficacy together significantly affect entrepreneurial intentions with a significance level of 0.000.

Abdullah Ali Hamzah; Iin Suryaningsih

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

Health Insurance is a part of insurance that specifically guarantees the health or care costs of insurance members if they fall ill or have an accident. The purpose of this health insurance is to provide health insurance to health insurance recipients, namely entrepreneurs and workers. Such research This can evaluate the economic benefits of health insurance, protection against medical costs, as well as the potential for reducing financial stress when facing health conditions that require expensive treatment. This research was carried out by reading and doing various things, especially studying various literature - existing literature, obtained through qualitative descriptive methods, sourced from books, journals, the internet and articles. The results of this research show that in the Islamic economic view, health insurance is permitted because there is no text that prohibits it and it fulfills the contract or agreement and in it there are elements that are mutually beneficial to both.

Ratnaningsih Sri Yustini; Dyah Rini Prihastuty

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Ratnaningsih Sri Yustini; Dyah Rini Prihastuty

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Yolanda Kirana Sari; Agung Rizkiyan; Apriza Apriza

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Unemployment is a significant economic problem that can affect society's well-being. In an Islamic economic perspective, unemployment is viewed through the lens of social justice, equitable distribution of wealth, and other sharia principles. The causes of unemployment in an Islamic economy include unfair distribution of wealth, lack of relevant education and skills, injustice in the conventional interest-based financial system, and economic and political instability. To overcome unemployment, Islamic economics offers solutions through the effective implementation of zakat, alms and waqf, the use of profit-sharing-based financial instruments such as mudharabah and musyarakah, as well as investment in education and skills training. The government also plays an important role in creating an environment that supports job creation through fair and stable policies. Encouraging entrepreneurship through training and access to capital is also an effective strategy in reducing unemployment. This holistic approach not only aims to reduce unemployment levels, but also to create a more just and prosperous society in accordance with Islamic economic principles.    

Mawaddah Mawaddah; Dewi Rahayu; Salsabila Rahmasari; Angga Dutahatmaja

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The current modern era brings various opportunities and new business opportunities. This causes more and more prospective entrepreneurs to be interested in taking advantage of existing infrastructure advances to support their business. Apart from that, it has an impact on increasing the level of competition in the industry, which can be indicated by the increasing number of competitors from similar companies that present alternative choices for consumers with different promotions and quality. In fact, each company has its own unique way of holding promotions to attract consumer attention. Therefore, entrepreneurs need to prioritize efforts to implement effective product quality, prices, promotions and services to maximize sales levels. This research is aimed at analyzing the influence of product quality, price, promotion and service on repeat purchase decisions. The approach is a qualitative approach, by collecting data through literature study from previous articles and literature. Research findings reveal that product quality, price, promotions, and service have a significant influence on repeat purchases by consumers. Satisfactory product quality and affordable prices can increase consumers' interest in repurchasing. Apart from that, attractive promotions and quality service also play an important role in influencing consumer satisfaction and encouraging repeat purchases.

Iswary Amalia; Susilaningsih Susilaningsih

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research aims to: 1) provide empirical evidence of the influence of learning creative and entrepreneurial products on entrepreneurial intentions of students; 2) provide empirical evidence of the influence of the teaching factory on entrepreneurial intentions of students; 3) provide empirical evidence of the influence of creative and entrepreneurial product learning and factory teaching on  entrepreneurial intentions of students. This type of research was analytic-descriptive quantitative research. Sampling used proportionate random sampling technique with total sampling of 84 respondents. Data collection in this research used questionnaire. The results is; 1) there is a positive and significant influence between creative product learning and entrepreneurship with entrepreneurial intentions of students as evidenced by the results of the significance value of 0.003 < 0.05; 2) there is a positive and significant influence between teaching factory with entrepreneurial intentions of students as evidenced by the results of the significance value of <0.001 <0.05; 3) there is a positive and significant influence jointly between creative product learning and entrepreneurship and teaching factory for students as evidenced by the results of the significance value of <0.001 < 0.05.

Arsyad Sumantika; Yudi Kornelis; Riswandi Riswandi

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

There are several problems that arise in the process of community service, especially related to a lack of knowledge about business fields and effective marketing strategies. Knowledge about innovation and sales knowledge are the basic foundations for carrying out entrepreneurial activities, if not carried out well entrepreneurial activities will not be as expected. In this service, the implementing team provides education regarding entrepreneurial activities. The method used is participatory in activities such as group discussions, interviews, consultations and determining action decisions. The implementation of this activity involves the participation of several communities in the Batu Aji, Batam region. The implementation of this activity includes several stages, which are planning, implementation of activities and evaluation. In community service activities, this training has had a positive impact on the people, where many people try to run businesses from home using the available resources around them. In addition, the application of social networks in marketing activities becomes even more effective in creating sustainable revenue sources and expanding markets.

Satim Hamid; Jon Edy; Rachmat Ramadhani; Erna Nur Ifah; Amin Amin +3 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

Entrepreneurship is the ability to perform creativity and innovation that creates a work of value that can be sold. The limited job market is a classic problem that has not yet been resolved due to the continuously increasing population and the scarcity of jobs, thus the unemployment rate in the country continues to increase. Therefore, it is necessary to provide knowledge about entrepreneurship from school. Students at SMK Al-Ishlah North Cikarang are Generation Z, class XII, who will face graduation and thus will determine the next step, whether to look for a job, continue to higher education or start a business. These students should not be confused about what to do after graduation. This Community Service activity takes the theme "Fostering Entrepreneurial Spirit among Students: Strategies and Challenges in Building Entrepreneurship in the World of Education". It is carried out by seminar method which besides material presentation also includes discussion and question and answer session with the speaker. This activity was attended by as many as 43 participants, all of whom were class XII. Based on a survey from participants, it can be known that 63% strongly agree that this seminar has added their insight into entrepreneurship.

Audia Syifa Octaviani; Fauzan Ar Rizqy Haq; Ahmad Faris Kaisan

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research uses a qualitative method with descriptive research type. With an estimated number of respondents SME 8 people. The data analysis techniques used are descriptive analysis and simple linear regression analysis. Based on the research results, Financial Literacy has an effect on Financial Management in SME members of SME entrepreneurs in South Tangerang. This needs to increase the knowledge of financial literacy for SME, in this study it is influenced by several things, namely the level of education, receipt of financial information, and the age of the SME actors.      

Agustin Riyan Pratiwi; Dyah Supriyatin; Retno Pangestu; Adelia Fatwa Meautia Putri

Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The entrepreneurial world has entered the digital era, prompting MSMEs to embrace the digital realm. With 37 million female entrepreneurs in Indonesia, most of whom operate micro-businesses, there is a pressing need for special attention to be given to digital literacy and skills. This is crucial for enhancing business performance by leveraging their potential through digital skills and knowledge. This has been evidenced by research involving 72 female entrepreneurs who own MSMEs in Purbalingga Regency. The study utilized a quantitative approach with Regression Analysis tested using SPSS 25.0. The results indicate that digital skills and literacy significantly influence the performance of MSMEs, highlighting the importance of efforts to enhance digitalization skills and knowledge among female entrepreneurs in Purbalingga.

Mochammad Zulvikri

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving Indonesia's economic progress, as they contribute significantly to job creation and increasing Gross Domestic Product (GDP). However, MSMEs are facing various challenges that hinder their ability to contribute optimally. This article aims to analyze the impact of MSMEs on Indonesia's economic growth, with an emphasis on policy perspectives and implications. The research uses a descriptive qualitative and quantitative approach, with secondary data obtained from the Central Statistics Agency (BPS), the Ministry of Cooperatives and SMEs, and relevant academic literature. The results show that MSMEs contribute more than 60% to Indonesia's GDP and create more than 97% of the workforce. However, challenges such as access to capital and technology hinder the growth of MSMEs. Policy recommendations include improving access to capital, technology support, and entrepreneurship training. Further research is needed to better understand the impact of MSMEs and to develop effective innovation and technology strategies.  

Firda Febrianti, Putri; Helmi; Tri Kuncoro, M. Firdaus; Irawati, Dyan

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

Traditional markets in Sidoarjo, like in many places in Indonesia, play an important role in the local economy and community life. However, the challenges of modernization and competition with modern markets have threatened the sustainability of these traditional markets. The role of entrepreneurs and market managers is key in developing traditional markets in Sidoarjo. This research aims to analyze the role of entrepreneurs and market managers in developing traditional markets in Sidoarjo. The research method used is a qualitative study with data collection techniques through in-depth interviews and direct observation in the field. The research results show that entrepreneurs have a strategic role in increasing the competitiveness of traditional markets through product innovation, promotion and improving service quality. Meanwhile, market managers play an important role in organizing market governance, ensuring cleanliness, safety and comfort of visitors, as well as facilitating cooperation between sellers. By actively involving entrepreneurs and market managers in the development process, traditional markets in Sidoarjo can face the challenges of modernization and increase their attractiveness for local communities and tourists. In conclusion, close collaboration between entrepreneurs and market managers is needed to ensure the sustainability and progress of traditional markets in Sidoarjo.

Pipin Sri Sudewi; Amin Budiastuti; Susanti Budiastuti; Guntoro Guntoro; Sri Hartati

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

Entrepreneurship is the process of creating, developing, and managing a new business, often starting from an idea or concept and evolving into a sustainable business. An entrepreneur is an individual who establishes, manages, and grows a business or venture with the aim of creating added value, generating profit, and managing risk. Engaging in entrepreneurship in a village offers many unique opportunities, particularly because of the distinct advantages and challenges compared to an urban environment. The village of Bobotsari in Purbalingga Regency, Central Java, has various potentials that can be developed to bussiness ventures to enhance the well-being of the community and the village economy

Ahmad Nadhim M; M. Salva Putra E; Fikri Ramadhani A; Anang Ihza P; Ilham A +1 more

Jurnal Visi Manajemen 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

SOBAT SADEAN is a student entrepreneurship initiative that focuses on serving high-quality coffee with an innovative and sustainable approach. Palm sugar coffee is a superior product that combines traditional and modern flavors, aimed at answering market needs for quality drinks that suit the tastes of the younger generation. Through a digital marketing system and offline promotion, this business shows the potential to compete in the local coffee market. This study discusses the background, business overview, and results and evaluation of the implementation of the SOBAT SADEAN business for three months. Based on the results, this business has succeeded in creating a unique experience for consumers and building a brand that is relevant to market needs.