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Pharmacy is a health service facility that aims to help improve health for the community (public health), as well as a place for practicing pharmacists in carrying out pharmaceutical work spread across various regions. Choosing a business location is the main thing to consider in build a business, including pharmacy. A strategic business location is related to transportation efficiency, material properties, product characteristics, and ease of reaching consumers. The purpose of this study is to determine the effect of choosing the pharmacy location on medicine purchasing decisions in Indonesia. The method that used in this study is literature review with 6 research journals that collected and processed pre-existing data using search engines such as Google Scholar and journal databases such as Researchgate and published in 2018-2023. The result shows that pharmacy location is not always a factor in a person's decision to buy medicine, there are other factors such as price, quality of pharmacy service, and etc.

The objective of this research is to determine the factors that influence consumer purchasing decisions to buy beverages online on marketplaces. The variables used are product, price, promotion, location, service quality, marketplace usability, and trust. The sample consists of 150 respondents. The Likert scale is used as the data collection model, and statistical analysis is conducted using multiple linear regression. After analyzing the data, this research has obtained results indicating that product (X1), price (X2), promotion (X3), location (X4), service quality (X5), marketplace usability (X6), and trust (X7) have a significant impact on buyer's decisions with a magnitude of 0.732 (73.2%), which means that all variables contribute and affect consumer purchase decisions by 73.2%, while the remaining 26.8% is attributed to other factors beyond the scope of this study. The results of the F-test analysis show that collectively, all variables significantly impact consumer purchasing decisions. The t-test analysis indicates that the research hypotheses for variables X1, X2, X6, and X7 significantly influence consumer purchase decisions, while variables X3, X4, and X5 do not significantly affect consumer decisions

Sales promotion is one element of marketing communication that influences consumer purchasing decisions. The purpose of the research conducted was to find out whether sales promotions carried out by Transmart Tuparev Karawang affect purchasing decisions at Transmart Tuparev Karawang. The independent variable used in this study is Sales Promotion (x) while the dependent variable is Purchase Decision (y). The research method used in this research is quantitative research using a simple linear regression method. The population studied was Transmaart Tuparev Karawang visitors in April 2023 with a total of 8648 visitors. Samples were taken as many as 99 respondents with a sampling technique using the Slovin formula and data collection using questionnaires, observation, interviews, and literature study. The results of this study are that there is an effect of sales promotion on purchasing decisions at Transmart Tuparev Karawang of 46.50%, namely the effect of sales promotion on purchasing decisions is included in the medium category and the remaining 53.50% is influenced by other variables not examined by the author.

This research examines more deeply the analysis of legal certainty for victims of Doni Salmanan's fraud in trading through an application called QUOTEX. In relation to the decision of the Bale Bandung District Court number 576/Pid.Sus/2022/PN BlB, in which the Panel of Judges gave a verdict of imprisonment and confiscation of assets owned by the defendant generated through trading by utilizing his victims for profit and the assets were confiscated by the state. However, in the verdict there was no decision at all to provide compensation to the victim of Doni Salmanan's fraud, in this case the element of legal justice for the victim was not fulfilled by this decision. However, the aspect of legal certainty for the victim is very strong so that the defendant gets a death sentence and a fine for his actions. The legal certainty in question is a guarantee that the law is carried out properly in processing the rights and obligations of the defendant for his crime. Material law as an element of legal certainty has been carried out and linked to various laws and regulations relating to the case. Law No. 8/1999 on Consumer Protection for the losses suffered by the victim as a consumer, Law No. 19/2016 on the Amendment to Law No. 11/2008 on Electronic Information and Transactions because the case involved electronic networking devices, and Law No. 8/2010 on the Prevention and Eradication of the Crime of Money Laundering because in the prosecution the defendant was deemed to have disguised his wealth generated through criminal acts.

Meranti sponge cake culinary, started by an ordinary housewife who has a hobby of making cakes so that it is liked by family and even neighbours, eventually became a small business flooded with orders from neighbours. Bolu gulung Meranti is growing rapidly and has even become one of the typical souvenirs of Medan. Product attractiveness is everything that traders/sellers can offer to be noticed, requested, sought after, purchased, consumed by the market as a fulfilment of market needs or desires. The purpose of this study is to examine the background of the existence of Meranti sponge cake culinary, to find out how much Meranti sponge cake is enjoyed, to find out how Meranti sponge cake marketing techniques. This is a qualitative descriptive study with a literature study research method through decision studies sourced from journals of previous research results. The results of the review study show that Meranti's enthusiasts are greatly increasing by around 5% - 10% per year. The marketing techniques carried out by Meranti are improving product quality by innovating, increasing or expanding branches/shopping access (shopeefood, grabfood), making interesting new products so that consumers are interested in trying, increasing the potential of employees to help smooth the selling of Meranti sponge cake.

MSMEs have contributed 60.34% of Indonesia's gross domestic product (GDP). This number is spread throughout Indonesia. MSMEs have a very important role in the economic sector in Indonesia. Bumiayu's konyol noodle SMEs in the last 1 year decreases their sales because of Indonesia's economic situation which has not fully recovered after the co-19 disaster. The demand for konyol noodles has decreased in the last year due to rising prices of raw materials and supporting materials and also because of increasing fuel prices. This study analyzes the effect of penetration pricing and consumer motivation on purchasing decisions for Bumiayu’s konyol noodle. A sample are 97 respondents who have used MSME products at least twice, was tested using a questionnaire and analyzed through multiple linear regression. The result is that penetration pricing and consumer motivation have a positive effect on purchasing decisions for Bumiayu silly noodle products. The implications of the results of this study are as a basis for determining strategies that can increase sales and profits of mi konyol Bumiayu.

Issues regarding the environment have become a problem for the wider community and have resulted in changing consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. In this study, we analyze and determine the effect of green product, green place, green price, green promotion on purchasing decisions for tupperware products. This type of research is quantitative with the consumer population in the Solo city area. There are 100 respondents, taken by accidental sampling techniquw, and analyzed with the help of the Smart Pls 3.0 application. The result show that the green price and green promotion variables have no significant effect on purchasing decisions. While the green product and green place variables have a significant effect on purchasing decisions. The implication is that the creative industry must continue to improve the quality of environmentally friendly product and knowledge from consumers, so that competitive advantage will be achieved.

This study aims to determine and analyze consumer attitude as a moderation variable on the effect of consumer motivation and consumer trust on property purchasing decisions. This study uses primary data by distributing questionnaires to respondents, namely the owner of Green Taman Asri housing complex. Sampling is done using the NonProbability Sampling method and the sampling technique using sensus Sampling. The analysis in this study used a moderation regression analasis test. The results of this study indicate that consumer motivation consumer trust have a positive and significant effect on purchasing decision. Meanwhile consumer attitude has a positive as a moderating variable has a significant positive effect on the effect of consumer motivation and consumer trust on property purchasing decisions, with a coefficient of determination (Adjusted R Square) of 0.799 which means that together independent variables explain the purchase decision by 79.9%, while the remaining 20.1% is influenced by other variables

AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.  

In the world of banking in Indonesia, Islamic banking is a type of activity based on sharia principles that is free from usury. Unlike conventional banks which use interest in collecting and channeling funds, Islamic banks use financing as a contract. In conventional and Islamic banking there are differences in terms of banking operations. Therefore, this study aims to analyze the effect of knowledge, reference groups, and consumer motivation on customers' reasons for saving at Bank Syariah Indonesia, South Jakarta. The approach used in this research is a quantitative approach. The quantitative approach aims to determine the magnitude of the analyzed variables. The results of the study show that the knowledge variable and the consumer motivation variable do not have a significant influence on a person's decision to save at Bank Syariah Indonesia. Meanwhile, the reference group variable has a significant influence on a person's decision to save at Bank Syariah Indonesia, so that simultaneously high and low knowledge, reference group, and motivation if simultaneously have an influence on customers to save at Bank Syariah Indonesia.

The position of business actors and consumers often becomes unequal. Consumers are often the object of business activity to get the maximum profit by business actors and in the end the consumer becomes the aggrieved party. Cases of business actors harming consumers are found in BPSK Garut Regency Decision Number 18/Pdt.S-Brg/BPSK-GRT/IX/2020 regarding the sale of expired vegetable cheese wafers at the Asia Garut Department Store. In this case, there were legal issues regarding BPSK's authority and the judge's considerations in deciding compensation. The research objective is to determine whether BPSK has the authority to decide this case; and analyzing the judges' considerations in the BPSK Decision of Garut Regency Number 18/Pdt.S-Brg/BPSK-GRT/IX/2020 in deciding compensation. This study uses research methods with a normative juridical approach based on applicable legal concepts and theories. Based on the research results, it can be concluded 2 (two) things. First, the settlement process in this case has not provided legal certainty because the choice of dispute resolution method is directly determined by the Garut Regency BPSK Assembly and not based on the agreement of the parties to the dispute and this case should have been tried at the District Court after mediation failed. Second, the Garut Regency BSPK Assembly has not been right in deciding on compensation because the Assembly has confused the duties and responsibilities of producers and supermarkets and does not understand the intent of Article 52 letter (k) of the Consumer Protection Act.

In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality have a positive impact on consumer satisfaction and purchasing decisions.    

This study aims to analyze the influence of servicescape and menu variations on purchasing decisions at Aroma Resto and Coffee Padang. This type of research is a causal associative survey method with quantitative data. The population of this study was consumers who visited Aroma Resto and Coffee Padang with a sample of 110 people, using techniques purposive sampling. The research instrument used questionnaires (questionnaires) arranged according to Likert scale. The data was analyzed using SPSS version 23.00 and the results of the analysis were presented in tabular form. The result of the study was servicescape (X1) on Aroma Resto and Coffee Padang in a good category with a percentage of 64%. Menu variation (X1) in Aroma Resto and Coffee Padang in good category with a percentage of 57.3%. The purchase decision (Y) on Aroma Resto and Coffee Padang is in a good category with a percentage of 62.7%. Multiple linear regression tests with T tests on servicescape variables and menu variations affect purchasing decision variables at Aroma Resto and Coffee Padang. The F test value of servicescape variables (X1) and menu variations (X2) affect simultaneously purchasing decisions at Aroma Resto and Coffee Padang. The Adj. R square value of 0.512 means that servicescape variables and menu variations have an effect of 51.2% on purchasing decisions at Aroma Resto and Coffee Padang and 48.8% are influenced by other variables.

At this time, the development of various kinds of cosmetic brands is increasing and very diverse from time to time and products circulating are increasing rapidly, causing market competition. Everyone has their own choice in making a purchase decision. Brand equity and halal labels are one of the factors influencing purchasing decisions. This study aims to determine and analyze the effect of brand equity and halal labels on purchasing decisions for wardah products in the people of Muaro Jambi Regency, especially consumers at the 6666 beauty cosmetic shop. The number of samples in this study were 88 people using a non-probability sampling technique, namely purposive sampling. Data collection through questionnaires, observations, interviews as well as documentation. The results of the study show that brand equity has a positive and significant effect on purchasing decisions for wardah products. The halal label shows that there is a negative and insignificant effect on the decision to purchase wardah products. Brand equity and halal labels together have a significant effect on purchasing decisions for wardah products. This illustrates that the value of Adjusted R2 Square is 0.165, that the contribution of the independent variables and the dependent variable is 16.5% and 83.5% is influenced by other factors that are not part of this study.

Society's need for cosmetics has led to the emergence of many cosmetic manufacturers. Distribution permits to sell freely on the market currently do not have many cosmetic products. The purpose of this research is to find out the legal consequences of the abuse of chemical-based cosmetics that do not include the number of the Food and Drug Supervisory Agency (BPOM) with counterfeit distribution (study center at Pasar Simpur, Bandar Lampung). The legal consequence of the abuse of the use of chemical-based cosmetics that are not listed as BPOM numbers with counterfeit distribution (Study Center in Bandar Lampung's Simpur Market), can be subject to various statutory provisions, namely Law Number 36 of 2009 concerning Health, Law Number 8 of 2011 concerning Protection Consumers and Decision of the Head of BPOM Republic of Indonesia Number HK 00.05.4.1745 The sanctions obtained consist of administrative sanctions and criminal sanctions.

Society's need for cosmetics has led to the emergence of many cosmetic manufacturers. Distribution permits to sell freely on the market currently do not have many cosmetic products. The purpose of this research is to find out the legal consequences of the abuse of chemical-based cosmetics that do not include the number of the Food and Drug Supervisory Agency (BPOM) with counterfeit distribution (study center at Pasar Simpur, Bandar Lampung). The legal consequence of the abuse of the use of chemical-based cosmetics that are not listed as BPOM numbers with counterfeit distribution (Study Center in Bandar Lampung's Simpur Market), can be subject to various statutory provisions, namely Law Number 36 of 2009 concerning Health, Law Number 8 of 2011 concerning Protection Consumers and Decision of the Head of BPOM Republic of Indonesia Number HK 00.05.4.1745 The sanctions obtained consist of administrative sanctions and criminal sanctions.

This study aims to determine the effect of financial risk, security risk, time and convenience risk and psychological risk on consumer decision behavior to buy online. Questionnaires were distributed to 100 respondents who had purchased online at least twice in the last 3 months. The data analysis technique used is multiple linear regression analysis. The research found that risk is positively related to online consumer buying behavior. Risk or perceived by consumers is an important factor for online purchases. Security risk and financial risk must be low in order to get high and positive online buying behavior from online buying consumers. The smaller the risk the greater the purchase of online purchases. Risk Time and convenience show a positive relationship. The smaller the time risk and the perceived convenience, the greater the consumer's interest in making online purchases. Psychological risk shows a positive relationship to online purchases and shows that the role of the internet is getting bigger

In the marketing concept, one way to achieve company goals is to know what are the needs and desires of consumers or target markets and how to provide the satisfaction expected by consumers / buyers effectively and efficiently. So that companies that apply marketing concepts need to pay attention to consumer behavior and factors that influence buyer decisions. This literature review aims to find out what factors influence the decision making made by consumers in buying a product. Based on the formulation of the article, results and discussions reviewed and discussed in this article, it can be concluded that there are many factors that influence consumer decisions to buy including product prices, product quality both from the product itself and its services, product promotion, location, social status and family.

The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.

The purpose of this study was to determine the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application. One psychological factor, namely emotional, also influences financial decisions and financial markets. Someone who has not been able to maximize and control himself is less able to be wise in spending money. The method used in this study is a quantitative method using a non-experimental design. The data collection technique was by distributing questionnaires, namely the emotional intelligence scale consisting of 14 items and the consumer behavior scale consisting of 27 items. The scale is presented using a Likert scale in intervals of 1-5. In this research data analysis technique uses simple regression analysis with the help of SPSS software. The subjects in this study were users of the TikTok Shop application with an age range of 17-40 years. The data obtained from the results of distributing questionnaires to the subjects is that there is no significant influence between the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application with a sig value. 0.147<0.05. So the results of this study show that there is no influence between emotional intelligence on the consumptive behavior of users of the TikTok Shop application.