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Digital literacy is an essential skill in the digital era, especially for the younger generation who are starting to actively engage in entrepreneurship through online platforms. However, students' understanding of online ethics and legal frameworks such as the Electronic Information and Transaction Law (UU ITE) is still limited. This community service activity aims to improve the digital literacy of Dian Andalas Padang High School students, with a focus on online ethics in law-based digital business. The methods used include interactive lectures, group discussions, and case simulations to provide a deep and applicative understanding. The results of this activity showed a significant increase in students' understanding of digital literacy and the implementation of the ITE Law. Case discussions and simulations help students identify common violations of the law in online businesses, such as fraud and the spread of false information, and understand how to prevent them. The positive response from students and teachers emphasized the importance of this activity in equipping the younger generation with ethical and law-abiding digital skills, while encouraging schools to integrate law-based digital literacy into the curriculum.

Halal certification through the self-declaration scheme is a system designed with the aim of making it easier for micro and small businesses to receive halal certificates for the products they design. Not only makes it easier to receive halal certification but also conveys good benefits for the benefit of humanity, especially for Muslims. This system is designed to increase the number of halal-certified MSE products, thereby increasing consumer confidence and opening up opportunities for sales of halal products and competitiveness. The advantage of the halal certification application process using the self-declaration method means that the issuance of certificates is faster than using submissions through the regular mechanism. The halal certification method through self-declaration comes into effect from 2021. The original purpose of this research is to increase knowledge, enlightenment and regulatory compliance in micro-business actors in order to achieve optimization of halal certification in Bangkalan Regency. This study uses a qualitative narrative research method using a phenomenological approach in this study, the reality that exists can be understood as something that arises in the enlightenment of researchers through certain approaches and explanations, which mention how the process becomes visible and real. This study shows that there is a lack of awareness of the importance of halal certification, micro and small business actors still lack information and understanding of the halal professional allowance, so that the application of the halal professional allowance is not optimal. the original results of this study are needed to convey an illustration of how the Regional Government needs to take part in overseeing the implementation of the BPJPH Law and provide protection to business actors.

In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.

Along with the times and advances in technology, entrepreneurship has become an important pillar in economic growth. Entrepreneurship not only creates jobs, but also utilizes existing natural resources effectively. However, many people fail in starting a business because of the wrong mindset, a sense of personal limitations, and an inability to adapt to changing times. This article discusses the importance of having the right mindset, or mindset, in running a business. A growth mindset, which describes the belief that intelligence and skills can develop through effort and experience, is considered essential for entrepreneurial success. Meanwhile, a fixed mindset that views ability as something that is fixed can hinder progress. A positive and optimistic mindset is a key factor in facing entrepreneurial challenges. Entrepreneurs who think positively tend to see difficulties as opportunities to learn and grow, while those who are optimistic have higher motivation and are more resistant to pressure. Apart from that, creativity and innovation are aspects that are no less important, because entrepreneurs must be able to create products or services that can meet market needs and adapt to changes. Entrepreneurship also requires mental perseverance to face failure and unexpected challenges. A successful entrepreneur must have a tenacious, creative, hardworking attitude and dare to take risks. With a combination of these traits, entrepreneurs can achieve long-term success in their businesses. This article emphasizes that the right mindset, coupled with an innovative attitude and perseverance, greatly influences the journey and success of an entrepreneur.  

In an increasingly competitive business world, marketing strategies are essential for success, especially for coffee shop businesses. In recent decades, coffee shops have increased in popularity worldwide. This study focuses on the segmenting, targeting, and positioning (STP) strategies used by Cafe Janaloka. The method used in this study is a qualitative research case study. Which is a research approach used to explore an in-depth understanding of a particular phenomenon, in a real and specific context. The technique used is to conduct interviews. The results of this study are the success of maintaining its existence amidst tight competition through the implementation of effective marketing strategies. The segmentation process is carried out based on geographic, demographic, and psychographic factors, with the main focus on students. Targeting is directed at those who come to the cafe to hang out, and work on assignments with friends, or community partners. Cafe Janaloka's positioning is strengthened through coffee with quality ingredients which are black coffee produced by ourselves, as well as the existing menu, and what has been done by Janaloka Cafe is the creation of black ginger coffee. This study shows the importance of in-depth market analysis to improve the competitiveness of MSMEs, especially through the implementation of a well-planned STP strategy.

Every business requires effort to start thinking about its business. Most businesses have a primary goal of making a profit, but now, they must         shift to thinking comprehensively about other aspects beyond profit, namely people. Preparing a cost budget is a crucial component in a sustainable business, because this business does not only focus on financial profits, but also pays attention to social and environmental impacts. Challenges in budgeting for business sustainability include high initial costs for environmentally friendly technologies, measuring non-financial impacts, rapid regulatory changes, and limited resources. This article discusses these challenges and offers practical solutions, such as a phased approach, leveraging government incentives, and collaboration with sustainable partners. With the right strategy in place, businesses can strike a balance between profitability and immortality goals, building a strong foundation for the long term.

This study aims to determine the quality of microorganisms and the chemical quality of milk before and after counseling, as well as farmers' attitudes regarding biosecurity in dairy farming businesses in East Java, Indonesia. Milk samples were collected from 30 dairy farmers to determine microbial and chemical quality. Paired samples T test and Wilcoxon test were used to assess attitudes after counseling. The milk tested for reductase is grade 2 milk with microorganism contamination of 500,000 – 4,000,000 cells/ml. Test results using lactoscan contained FAT 1.03%, SNF 9.47%, Density 30.06 g/ml Lactose 5.23%, Salt 0.72%, Protein 3.35%, Temperature 28.32º F and pH 5.27. The content of microorganisms decreased after the counseling was carried out. Farmers' attitudes regarding the implementation of milking biosecurity in dairy farming businesses received a T score of >50, which means that 19 people or 63% of the total respondents had a positive attitude tendency.

Ayam geprek is a popular dish, especially in big cities like Palembang. Currently, many ayam geprek businesses are found, one of which is Ayam Geprek Pakde which has a strategic location surrounded by student boarding houses and several higher education institutions. This study aims to analyze the effect of location on sales of Ayam Geprek Pakde in Palembang City. The culinary business, especially ayam geprek, has great potential in the Indonesian market, especially in areas with high populations such as Palembang. In this context, the choice of business location is an important factor that influences accessibility, visibility, and consumer purchasing decisions. This study uses a descriptive qualitative method to understand consumer perspectives on ease of access, price, and service quality. The results show that strategic locations near boarding houses and universities increase consumer interest, especially students. Accessibility factors, competitive prices, menu variations, and service interactions play a role in influencing purchasing decisions. This study provides an understanding for small and medium enterprises (SMEs) about the importance of location selection as a strategy to increase sales and competitiveness in the culinary industry.

Food sovereignty is one of the main programs of the Indonesian government at this time. Food sovereignty must start from gradual food self-sufficiency followed by an increase in the added value of agricultural businesses that are widely used to improve the welfare of farmers. Some of the obstacles include land status, land to be printed is recorded as a forest area, water sources do not yet have adequate irrigation networks. The purpose of this service is to evaluate the achievement of the rice field printing program, analyze obstacles in achieving the program to re-optimize rice field printing land. The methods used are the Survey Preparation Stage, Survey Stage, Investigation Stage and Evaluation Stage and Report Preparation. The results obtained are: the rice field printing program only reached 10 hectares of the expected 200 hectares or only reached 5%, so real follow-up action is needed from the recommended steps, namely: increasing PPL, improving irrigation networks, adding facilities and infrastructure, and rice fields are used as secondary crops. Although there are obstacles faced, they can be resolved well.

This study aims to analyze the calculation of Cost of Goods Manufactured (COGS) and sales strategies at MSME Boembu Rumah Catering. Using a direct interview method with the business owner, this research explores the components of production costs which include raw materials, labor, and overhead costs. The results showed that Boembu Rumah Catering was able to determine a competitive and efficient selling price, thus achieving a profit of 98%. In conclusion, accurate COGS calculation and proper understanding of cost components can improve the efficiency and profitability of MSME businesses, while strengthening competitiveness in the catering market.  

This community service process aims to increase community knowledge and awareness regarding Final Income Tax for MSMEs. The partners of this activity are fashion businesses and grocery stores in Caturharjo village, Sleman District, Sleman Regency. The type of this activity is carried out in discussions, case studies, simulations, training, and assessments with a direct meeting method. This service was carried out for 5 meetings which were held on October 6, 13, 20, 26, 27, and November 3, 2024. This process is carried out in stages by coming directly to the partner's place. The results of this community service provide results to target partners in the form of increased understanding of taxation, Final Income Tax for MSMEs, calculation of Final Income Tax, and the process of making NPWP.

This study aims to evaluate customer satisfaction with the menu offerings at "Rajanya Seafood" using the Lean Startup approach. This method was chosen because it enables businesses to develop products that better meet customer needs and preferences through rapid experimentation cycles, continuous feedback, and regular updates. Research data was collected through direct surveys of "Rajanya Seafood" customers, focusing on aspects such as taste quality, menu variety, pricing, and service. The collected data was analyzed to identify areas needing improvement as well as potential innovations to enhance customer satisfaction. The study results indicate that the Lean Startup approach is effective in quickly understanding and responding to customer needs, thus contributing to increased customer loyalty and satisfaction. These findings are expected to serve as a reference for "Rajanya Seafood" and other culinary businesses in applying the Lean Startup strategy to achieve optimal customer satisfaction levels.      

Bali is a renowned tourist destination that attracts visitors from around the world, particularly for its natural beauty, rich culture, and delicious cuisine. The increasing number of tourists in Bali has driven rapid growth in the culinary industry. In Denpasar City, selecting the right location is a key factor for the success of culinary businesses, as each location has different characteristics and potentials. This study employs the Multiple Attribute Decision Making (MADM) model, combining the Simple Additive Weighting (SAW) and Technique for Orders Preference by Similarity to Ideal Solution (TOPSIS) methods, to determine the optimal location for culinary businesses in Denpasar City. Data were collected through surveys of 154 culinary business owners, considering eight criteria: Accessibility, Visibility, Traffic, Facilities, Expansion, Environment, Competition, and Regulations. The study's findings indicate that both SAW and TOPSIS methods identify high population density areas as the best choice. The SAW and TOPSIS method provides the highest preference value of 0,8815 and 0.7082 respectively, making it the more effective method for recommending optimal culinary locations in Denpasar City.

Mudharabah financing is a form of cooperation between shahibul mal (capital owner) who provides all the capital to mudharib (the manager). The profit sharing used in mudharabah financing, in this case there are two parties who make a business agreement, then the results of the business carried out by both parties or one of the parties, will be divided according to the portion of each party to the agreement. The purpose of this study is to determine the implementation of the profit-sharing system of mudharabah financing used to develop businesses in today's modern era. The research method used is literature review through literature study to collect data and research information by collecting materials from journals and scientific articles on mudharabah financing with profit sharing system. From the results of this study, the number of business actors in today's modern era, with the high need for small business capital, especially street vendors who at the same time find it difficult to fulfill the procedures for obtaining funding in the banking sector, this is a great opportunity for Sharia Financial Institutions (LKS) such as Baitul Mal wa Tamwil (BMT) to provide a forum for street vendors (mudharib) by issuing Mudharabah financing with the aim of improving the performance and income of a Micro, Small and Medium Enterprises (UMKM). So that mudharabah can play a role in sharia-based economic development and the growth of modern industrial society.

North Polongbangkeng is a part of Takalar Regency where the people grow corn besides rice. However, until now corn plants have only been dried and then sold in the form of shelled seeds, while they can actually be sold in the form of processed food. For this reason, people need to be taught how to process it and then taught how to market it in MSME activities through various digital social media. More specifically, the objectives of this service activity are: 1. Increasing community knowledge in utilizing yellow corn so that it can increase community income. 2. Creating an application that can be used to help increase yellow corn production;; 3 Provide assistance to start-up businesses in the field of yellow corn cultivation; 4. Provide assistance in the use of the Yellow Corn marketing market place via Android Applications and E-Marketing; 5. Diversification of Processed Yellow Corn Products into other processed products and designs. ; and 6. Creation of interactive media and training modules for processing yellow corn has been completed. This service activity received a very good response from the Biralle Kunyi farmer group, as well as North Polongbangkeng State Middle School 4 as the target group. Based on the results of the implementation carried out in these 2 stages, it was able to increase the knowledge and skills of the partner group in applying techniques for processing yellow corn into finished food and was able to market it using social media so that the digitalization system could run as expected in optimizing the marketing of yellow corn processing results.

The purpose of this research is to know and analyse the effectiveness of financing in micro business empowerment at Kspps AL-Anshari Bukittinggi. This research uses a qualitative descriptive approach, namely collecting data according to what is actually then compiled, processed, analysed to be able to provide an overview of the existing problems. The author obtained information and data from informants by using interviews with informants. The results of this research explain that the effectiveness of financing in the empowerment of micro businesses at Kspps AL-Anshari Bukittinggi, namely in an effort to empower micro businesses, Kspss Al- Anshari Bukittinggi provides business capital financing to customers who apply for a pinjama for mikto business capital, so that with the financing, the customer's income as a micro business entrepreneur can be said to be effective, because every customer who is studied, the average customer's income increases. The effectiveness of financing in micro business empowerment at Kspss Al-Anshari Bukittinggi for the last five years, namely in 2018-2022. In 2018 the effectiveness ratio rate is 77% (quite effective), in 2019 the effectiveness ratio is 83% (quite effective) and in 2022 the effectiveness ratio rate is 72% (quite effective) which is included in the criteria is quite effective. This is because the realisation achieved is still far enough to differ to meet the set target. In 2020, the effectiveness level is 104% (highly effective) due to the realisation that has reached the set target. In 2021 the effectiveness level of 32% (not effective) is the lowest effectiveness level, this is realised very much different from the target. From the results of the last five years from 2018-2022 it is said to be quite effective.

The function of artificial intelligence (AI) in creating a positive consumer experience on the Shopee e-commerce platform is covered in this study. Nowadays, artificial intelligence (AI) plays a significant role in the e-commerce sector, allowing businesses to offer more individualized, quick, and safe services. This study examines how Shopee customer satisfaction and loyalty are impacted by the use of AI technologies, including chatbots, tailored product suggestions, fraud detection, and inventory management. This study found that AI plays a significant role in making shopping more responsive and convenient by analyzing data on the use of chatbot services, the efficacy of personalized recommendations, the accuracy of predicting customer needs, transaction security, and the efficiency of logistics management. According to the study's findings, implementing AI technology reduced service response times by up to 20% and increased customer satisfaction by 15%. In addition to enhancing service quality, the use of AI increases Shopee customer loyalty. These results demonstrate how AI in e-commerce holds enormous promise for fostering startup expansion and enhancing client connections.

The incorporation of philosophical viewpoints in management is crucial given the intricacies of organisational decision-making frequently confronted with ethical difficulties. This study seeks to establish a framework that incorporates philosophical principles into managerial practices to enhance decision-making efficacy in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The employed methodology was quantitative analysis utilising Structural Equation Modelling (SEM) to assess the correlation between the implementation of philosophical concepts and decision quality. The findings indicate a substantial disparity in the incorporation of philosophical viewpoints in management and decision-making, with businesses that embrace ethical principles generally yielding judgements that are more sustainable and attuned to stakeholder requirements. The findings underscore the necessity of implementing philosophy-based frameworks in management practices, while also offering direction for organisational leaders to foster a more ethical and innovative workplace culture. This research also creates prospects for more studies on the use of philosophy within a wider corporate setting.

This community service activity was carried out in a broiler chicken farming business located in the city of Tiakur, Southwest Maluku Regency. The purpose of this service to assist livestock entrepreneurs in strengthening MSME management, especially in accounting application, so that the financial reports producted comply with the applicable accounting principles based on SAK-EMKM (Financial Accounting Standars for Micro, Small, and Medium Enterprise). The method used in this activity is Action Research, in the form of assistance with financial report recording for all broiler chicken farming business operators in Tiakur, Southwest Maluku Regency. This activity provides new learning experiences for students, enchancing their knowledge and skills, as well offering motivation and innovation to the community. Additional, this activity also provides an understanding of financial report recording, such as balance sheets and income statemets, for broiler chicken farming businesses.

This community service activity was carried out in a broiler chicken farming business located in the city of Tiakur, Southwest Maluku Regency. The purpose of this service to assist livestock entrepreneurs in strengthening MSME management, especially in accounting application, so that the financial reports producted comply with the applicable accounting principles based on SAK-EMKM (Financial Accounting Standars for Micro, Small, and Medium Enterprise). The method used in this activity is Action Research, in the form of assistance with financial report recording for all broiler chicken farming business operators in Tiakur, Southwest Maluku Regency. This activity provides new learning experiences for students, enchancing their knowledge and skills, as well offering motivation and innovation to the community. Additional, this activity also provides an understanding of financial report recording, such as balance sheets and income statemets, for broiler chicken farming businesses.