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The COVID-19 pandemic has had a significant impact on the Small and Medium Enterprises (SMEs) sector, including Kirimi dessert, a home store located on Jalan Noja I, Kesiman Petilan Village, Denpasar. This study aims to identify problems and provide solutions for Kirimi dessert MSMEs in facing challenges during the pandemic. The business, which focuses on making mille crepes and various desserts, faces several main obstacles such as limited production space, inability to fulfil orders when demand is high, and lack of promotion and personal branding. The research methodology used a qualitative approach through interviews and discussions with the business owner. The solutions offered include the development of MSME innovation, business expansion, and increased promotion through logo design, packaging, and social media optimisation. The implementation of this solution is expected to help MSMEs increase market reach and sales during the COVID-19 pandemic.  

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.

. Small and medium enterprises (SMEs) play a pivotal role in driving economic growth, innovation, and employment creation, especially in developing countries. This study employs a bibliometric approach to analyze trends, themes, and scholarly contributions to SME research in these regions over the past five years (2020–2024). Drawing on 485 publications from the Scopus database, the analysis reveals significant trends in scholarly output, key citation metrics, influential authors, and emerging research topics. The findings indicate a steady growth in scholarly interest, with the highest publication output observed in 2022. Research topics such as entrepreneurship, digital transformation, green innovation, and financial management are prominent, reflecting their critical importance to SME development. Additionally, sustainability and Industry 4.0-related themes are identified as having high citation impact, underscoring their relevance to contemporary challenges and opportunities for SMEs. China, the United Kingdom, and India are the leading contributors to the field, with substantial contributions from emerging economies such as Malaysia and Indonesia. This study contributes to the understanding of SME research dynamics by highlighting key areas of focus, identifying influential contributions, and mapping the global landscape of SME scholarship. By providing insights into recent trends and thematic priorities, the study offers practical implications for policymakers, researchers, and practitioners seeking to enhance the resilience, innovation, and sustainability of SMEs in developing countries. The findings underscore the need for targeted strategies and collaborative efforts to address emerging challenges and foster inclusive economic growth through SME development.

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.

Micro, Small and Medium Enterprises (MSMEs) are an important sector in the Indonesian economy. However, many MSMEs face obstacles in accessing digital technology to improve competitiveness and innovation. With the development of the Smart City concept, which integrates technology to improve quality of life and access to public services, MSMEs in areas that adopt it have the opportunity to utilise digital technology. Madiun City, as part of the Smart City initiative, has great potential in developing an inclusive digital ecosystem for MSMEs. This research aims to formulate an effective website development model for MSMEs in Madiun City, to support product innovation and marketing and improve competitiveness in the digital market. The analysis shows that website development can improve MSME competitiveness and innovation, with benefits such as wider market access and integration with digital marketing technology. However, the main challenges faced are limited digital knowledge, development costs, and security threats. Therefore, support from the government and related institutions is needed to provide training and resources for sustainable website management.

This article analyzes the role of Micro, Small, and Medium Enterprises (MSMEs) in reducing unemployment in Indonesia. This article uses a literature study method with a qualitative approach, data is collected from various sources to analyze the contribution of MSMEs to employment and economic growth. Results show that MSMEs supply more than 60% of employment, but face challenges such as limited skills and infrastructure. Government support, including digitization policies and training, is crucial to improve MSME competitiveness. The conclusion of this article emphasizes that digitalization and strengthening business networks are key to strengthening the position of MSMEs, which in turn can have a positive impact on the economy and community welfare.

This community empowerment activity was carried out in Kelungkung Village, Batulanteh District, Sumbawa Regency. Based on the results of the activity community service activities with the theme “Google My Business Assistance Training and Sahabat UMKM to Improve Marketing in the Digital Age for Small and Medium Enterprises in Kelungkung Village, Batulanteh District, Sumbawa Regency. Small and Medium Enterprises in Kelungkung Village, Batulanteh District, Sumbawa Regency” that have been carried out, can be concluded as follows: 1) Participants already have additional marketing through online media and how to use it to market the products of small and medium products in Kelungkung Village through Google My Business and Sahabat UMKM. 2) The participants of small and medium business actors get a method of management techniques on how to marketing products through online media. Small and medium business owners in Kelungkung Village know how to do simple bookkeeping

Indonesia's micro, small, and medium enterprises (MSMEs) continue to encounter a range of obstacles, particularly in enhancing their productivity and competitiveness. The 2020 survey conducted by the Ministry of Education and Cultural Affairs indicates that Indonesia still has substantial challenges in terms of education quality, especially in rural and underdeveloped urban areas. Several factors, such as the availability of high-quality education, access to educational resources, and the level of teaching excellence, can significantly impact individuals' capacity to effectively manage their enterprises and promote innovation (Kemendikbud RI, 2020). This study investigates the link between knowledge sharing practices, innovation, and employee performance within Indonesian MSMEs. Through exploratory analysis, it offers fresh insights into how innovation and knowledge sharing behaviour can affect employee performance in Indonesian MSMEs. The main objective is to analyse and explore the impact of innovation and information sharing behaviours on employee performance in small and medium-sized enterprises (SMEs) in Indonesia. Based on this research and its findings, several strategies have been identified. These strategies aim to explore the complex relationship between an employee's performance, their willingness to share knowledge, and their ability to demonstrate innovative behaviours in MSMEs. Future study could focus on improving the quality of human resources, specifically in areas such as knowledge, expertise, competence, and entrepreneurial attitude. Investing in the development of human resources yields benefits for both MSME business owners and the overall well-being of workers..

This study explores digital marketing strategies employed by Small and Medium Enterprises (SMEs) to enhance customer engagement in an increasingly competitive business environment. By leveraging tools such as social media, email marketing, content marketing, and search engine optimization (SEO), SMEs can establish stronger connections with their target audience. The research highlights key practices, including personalized communication, interactive content, and data-driven decision-making, which contribute to customer loyalty and retention. Furthermore, challenges faced by SMEs, such as limited budgets and technological expertise, are discussed alongside potential solutions. The findings provide actionable insights for SMEs to optimize their digital marketing efforts and foster long-term customer relationships.  

This study aims to analyze how business model innovation and organizational structure play a role in increasing creativity in Small and Medium Enterprises (SMEs) through the Open Innovation approach. The research method used is qualitative with a case study approach on several SMEs that apply the principle of open innovation. The results show that the flexibility of organizational structure and the adoption of innovative business models are key to creating a sustainable innovative ecosystem. This study also underlines the importance of external collaboration, business model adaptability, and leadership that supports creativity. These findings provide practical implications for the development of SME policies and strategies in the digital economy era.  

Roads play a crucial role in economic development, especially for Micro, Small, and Medium Enterprises (MSMEs). In North Sumatra, the rapid development of toll roads has significantly impacted the accessibility and efficiency of goods and services distribution. This study aims to analyze the influence of toll road development on the growth of MSMEs in the region. Utilizing statistical data and case studies, this research demonstrates that infrastructure improvements contribute to local economic growth and enhance the competitiveness of MSMEs.

This study aims to determine the implications of accounting information systems (AIS) as a business strategy for SMEs in Madiun City. Economic digitalization has a major effect on SMEs. One of the implications (Angelina Wijaya Tan et al., 2024) of this economic digitalization is the transformation carried out by SME actors into the digital era, including the use of Accounting Information Systems (AIS). Efficiency is needed by SMEs in order to keep up with the changing times. The use of this AIS can improve the reporting process and business processes carried out by SMEs. Another advantage (Ari Rohmana & Hwihanus Hwihanus, 2023) of using this AIS is to avoid recording errors and reduce waste. It can be seen that AIS has an important role in the business processes carried out by SMEs. The research method used is qualitative research. The respondents used were SMEs in Madiun City.  

In facing this situation, the important role of MSMEs in supporting Indonesia's economic growth remains relevant. Even though they have great potential to contribute to the country's economy, there are still many MSMEs that have not registered as tax collectors, so tax revenues in Indonesia have not reached their maximum potential. Apart from that, the phenomenon of tax non-compliance from MSMEs may increase with the existence of regulations governing increases in VAT rates. This research aims to examine the extent to which MSMEs will comply with tax obligations after the VAT rate increase, using qualitative methods with a content analysis approach. The data used in this research includes information about MSMEs obtained from the website of the Ministry of Cooperatives and Small and Medium Enterprises, as well as data regarding the level of tax compliance of MSMEs obtained from the website of the Directorate General of Taxes.

Article 21 Income Tax Income Tax is one of the tax obligations that must be applied in companies. Many Micro, Small and Medium Enterprises (MSMEs) have not applied proper tax treatment in running their business. This activity aims to provide accurate information to Micro, Small and Medium Enterprises (MSMEs), especially for Income Tax Article 21. The implementation of this community service activity is carried out using an interactive discussion approach. Therefore, ITB Ahmad Dahlan Lamongan D3 Tax Study Program implemented a Community Service program (PKM) with the activity title "Article 21 Income Tax Training for MSMEs in Lamongan". After this training, MSME actors can implement a self-assessment system, especially PPh Article 21 at the company.

This study aims to reprocess middlings from the mineral processing process carried out at PT Timah Tbk which still contains cassiterite minerals using a three disc magnetic separator tool with variations in electric current strength and distance between the height of the magnet and the belt. Sn content will be analyzed using XRF. Variations in the strength of the electric current used are ranging from 0.3 A to 1.3 A which will be divided into 3 variations and variations in the height distance of the magnet with the belt used, namely 0.7, 1 and 1.3 cm. This research was carried out 9 times of testing which will be sought for the optimum level and recovery produced. The results showed the distribution of tin distribution in each size fraction. In addition, the Sn content and Sn recovery produced also varied for each test variation. The highest Sn content (%), 27.1%, was obtained in the test with the highest electric current strength variation and the smallest magnet height distance. Meanwhile, the highest recovery of 85.12% was obtained in the test with the smallest electric current strength and the largest magnetic height distance. Based on the results of the study, the higher the electric current strength used, the higher the Sn content obtained, but the lower the Sn recovery obtained. Meanwhile, the higher the height distance of the magnet with the belt used, the lower the Sn content obtained but the higher the Sn recovery obtained. As well as for the optimum levels and recovery obtained in research using strong electric current and the height distance of the magnet with a medium belt with Sn content of 12.2% and Sn recovery of 54.67%.

E-commerce has become one of the significant innovations in the world of trade, offering various benefits for consumers and businesses, especially Micro, Small and Medium Enterprises (MSMEs). This research aims to explore the benefits and limitations of e-commerce for both parties. For consumers, e-commerce provides the flexibility to shop 24 hours a day without location restrictions, reduces the need for travel, and provides quick access to product information. Consumers can also enjoy a wider selection of products, competitive prices, and services such as virtual auctions and fast delivery. These advantages open up opportunities for consumers from various economic circles to obtain the desired products more easily.  On the other hand, entrepreneurs, especially MSMEs, benefit from operational cost efficiencies, the ability to reach global markets, and the potential for specialized business success. However, there are some limitations, such as lack of security, risk of fraud, and imperfections in the visualization of products offered online. Entrepreneurs also face challenges in managing websites, intense price competition, and legal uncertainty regarding online transactions. Nevertheless, the use of e-commerce continues to grow, supported by the increasing number of internet users and technological advances. The results of this study show that although e-commerce has constraints, the advantages it offers, in terms of efficiency, market reach, and ease of access, far outweigh its limitations. Therefore, optimal utilization of e-commerce can drive economic growth, improve the competitiveness of MSMEs, and expand consumer access to products and services in the digital era.  

In the rapidly developing digital era, technology provides opportunities and challenges for society, especially in the economic and business sectors. This study aims to review digital marketing strategies that can help the development of Micro, Small, and Medium Enterprises (MSMEs). Using qualitative research methods and literature studies, this study found that digital marketing allows MSMEs to expand market share, attract customers, and build closer relationships with consumers. Digital marketing also provides the competitive advantage and innovation needed in this era. However, MSME actors still face obstacles in understanding technology, budget, and adaptation to digital transformation. Therefore, it is important for MSMEs to conduct an in-depth analysis of business needs and challenges, and evaluate the performance of digitalization strategies to ensure business sustainability and growth.

This community service is carried out with the aim of improving marketing skills in using social media or internet media in the Pesantren sub-district community, Mijen district, Semarang. Digital marketing has become crucial for business actors in the digital era, especially small and medium enterprises (SMEs) who want to increase their market share effectively and efficiently. The purpose of this service is to help SMEs in Semarang City understand and implement digital marketing strategies, and digital advertising. Through training and coaching, SMEs learn the importance of producing high-quality content, interacting with customers online, and utilizing analytical data to increase the effectiveness of marketing campaigns. The results of the activity show that SMEs have become more knowledgeable and proficient in handling digital platforms, and that the implementation of recommended strategies has increased engagement and revenue.

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs.

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) through business development based on the sharia economy. MSMEs have a strategic role in the economy, but still face various challenges, especially in the application of sharia economic principles that can increase competitiveness and the desire to do business. This program is designed to improve Islamic financial literacy, introduce business contracts in accordance with sharia, and provide halal digital marketing training. The method of implementing the activity includes a participatory approach with various stages, ranging from problem identification, training, mentoring, to success evaluation. The target of the program is MSME actors in certain regions who have great potential to adopt the concept of sharia economics in their businesses. The results of this activity showed an increase in participants' understanding of the concept of sharia economics, followed by changes in business practices that are more in line with Islamic principles. Some participants began to implement sharia contracts in their transactions, access sharia financing, and take advantage of halal branding-based digital marketing. This program also found several obstacles, such as low initial understanding of the sharia economy, limited access to Islamic financial institutions, and resistance to changes in the business system. However, through intensive strategy education and support from various parties, most of these challenges can be overcome. The conclusion of this activity is that business development based on the sharia economy can be a solution for MSMEs in increasing their competitiveness in the wider market. The next program recommendations include strengthening digital-based education, increasing access to sharia capital, and establishing a sharia-based MSME community as a forum for collaboration and sustainable business development.