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Mentoring activities for MSMEs engaged in snacks, namely tempeh chips. Production activities are carried out every day because of the many enthusiasts and consumers who like the products of the Mak Ribut Tempeh Chips MSME. The purpose of this activity is to The purpose of this activity is to provide assistance for business development in MSMEs by identifying problems that exist in MSMEs, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by MSMEs, including not having a business profile, not having a logo, not having a promotional Banner, not having a packaging sticker, not having a stamp, not having promotional media in the form of product photos, production videos and promotional videos, not having a social media account, not knowing the calculation of HPP, and not having simple financial records. During the mentoring activities that created a series of activities that resulted in several programs and after analyzing the UMKM Keripik Tempe Mak Ribut produced a positive impact on UMKM owners such as having a business profile that is useful as a business identity, logo, Banner, packaging stickers that are useful for introducing product brands, stamps, product photos, production videos, promotional videos, social media accounts, as a promotional media in marketing their products, and updates on gmaps so that consumers know the location of the business. Calculation of HPP (Cost of Goods Sold) so that UMKM know how much profit is obtained, as well as simple bookkeeping so that business finances are organized and not mixed with personal finances.

Gender-based violence has become a growing global problem, but in Mexico, the phenomenon of femicide has reached a concerning crisis level. Femicide, or the killing of women because of their gender identity, reflects the most extreme form of inequality and injustice experienced by women in society. This study seeks to examine the femicide crisis in Mexico as a manifestation of the state's failure to fulfill its obligation to protect women's rights. Through a qualitative descriptive approach, this study analyzes how weak legal institutions, high rates of impunity, and a deeply rooted patriarchal culture exacerbate the situation of violence against women. In addition, this study also examines the extent to which Mexico has implemented international standards, especially the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW), and how the state has failed to implement them effectively. Using the concept of state failure, this study concludes that the femicide crisis in Mexico is not only a social problem, but also reflects the state's structural inability to provide equal legal protection and justice for women. Therefore, there needs to be a comprehensive reform of the legal system and gender-responsive public policies based on human rights principles. Therefore, increasing institutional capacity and strengthening public accountability mechanisms are important steps so that the state is no longer negligent in handling femicide and is truly present for victims in a real and comprehensive manner.

The Simalungun culture, a vital part of the Batak ethnic identity in North Sumatra, is increasingly at risk of marginalization due to the accelerating influence of globalization and national standardization in education. Despite policy allowances for local content (muatan lokal), the incorporation of Simalungun cultural elements into formal schooling remains inconsistent and largely superficial. This study aims to investigate how educational institutions can serve as effective agents of cultural socialization to preserve and transmit Simalungun cultural identity among youth. Employing a qualitative interpretive approach, the research integrates ethnographic observation, in-depth interviews, and discourse analysis of curriculum documents across five Simalungun-majority schools. Data were analyzed using NVivo and interpreted through the lenses of Vygotsky’s sociocultural theory and Bourdieu’s concept of cultural capital. The findings reveal major structural and pedagogical barriers: most teachers lack training in Simalungun traditions, curriculum content is minimal, and student cultural awareness is declining. However, the study also identifies effective practices in schools that involve community elders and use experiential methods, demonstrating improved student engagement and cultural retention. A Cultural Transmission Score (CTS) of 0.46 confirms the limited efficacy of current efforts. The study concludes that formal education systems must move beyond ceremonial inclusion to structural integration of local culture, supported by teacher development and community-school collaboration. These insights offer a scalable framework for strengthening indigenous cultural education in minority contexts.

Osamu Dazai’s No Longer Human is one of the most devastating Japanese literature that portrays the inner turmoil of human beings in a very emotional way. The main character, Oba Yozo, is characterized by alienation, despair and identity crisis. This study is meant to identify the types of emotional expressions that appear in the original text and trace the translation techniques used in the two translated versions. The method used is descriptive qualitative with a comparative approach utilizing Molina & Albir’s translation technique theory and Nababan’s translation accuracy indicators. The analysis results show that Keene tends to use literal and amplification translation techniques to preserve the psychological depth of the characters, while Hanafi is more frequently employs modulation and reduction techniques with the aims of simplifying the language style. Some quotations also highlight differences in accuracy levels that impact the conveyance of emotions to readers. The conclusion of this study affirms that translation techniques not only influence sentence structure but also determine how readers interpret the internal conflicts of characters and the atmosphere of the story in the target text

Song lyrics are often a vehicle for creatively conveying messages and social criticism. The song Peradaban by Feast is one example, where various forms of satire are delivered in a sharp and meaningful style. This study aims to identify and analyze the use of sarcasm in the song. Using qualitative descriptive methods and semantic approaches, the researcher examines the forms of sarcasm and the meaning behind the lyrics used. The results show that the song contains various types of language styles such as sarcasm, hyperbole, irony, and metaphors that convey concerns about injustice, colonialism, and social identity crises. This study shows that song lyrics can be a powerful medium for voicing social criticism in a subtle but still effective manner.

This article explores the transformation of career women's social identity after marriage through the lens of role theory in social psychology. It focuses on a former nurse who transitioned into a full-time housewife and home-based entrepreneur. Using a qualitative case study approach through in-depth interviews, the study reveals that social role transformation is influenced by internal factors such as exhaustion and emotional needs, and external factors such as social expectations and job instability. The adaptation process was gradual, with past identities continuing to influence new roles. This study highlights that women's social identity is dynamic and evolves with life context.

Social media has become a significant new space for the formation and expression of gender identity, particularly among adolescents and university students. This study aims to examine how students at the State Islamic University of North Sumatra (UINSU) perceive gender identity and express it through social media. Using a descriptive qualitative approach and case study method, data were collected through in-depth interviews with four students from diverse backgrounds. The findings indicate that social media provides a flexible and relatively safe space for students to express their gender identities, both explicitly and implicitly. Factors such as social environment support, self-awareness, and control over digital interactions play a crucial role in shaping their comfort in self-expression. This study highlights the importance of digital literacy and supportive social environments in accompanying the process of gender identity formation in the digital age.

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage

The use of the Digital Population Identity (IKD) application in Tanjungpinang City aims to provide convenience and protection to the public in accessing digital population administration services. However, distrust of the digital system is also a barrier. The public often feels worried about the security of their personal data and the reliability of the system used. In addition, counseling and training for the public on the use of information technology is often lacking, resulting in low community involvement in existing services. The purpose of this study was to measure the effectiveness of the use of the Digital Population Identity (IKD) application in terms of population administration in Tanjungpinang City. The method used is a descriptive quantitative method with a population of 1,271 people and a sample of 93 people, and using data collection tools in the form of documentation and filling out questionnaires or surveys using Subagyo's theory (2000) on indicators of effectiveness measurement. The results of the study showed that the accuracy of the target with an average value of 77.00, the implementation of program socialization 75.38, the achievement of program objectives 75.90, and the implementation of program monitoring 77.70. Based on the results above, it is concluded that the categorization of the quality and performance of the IKD Application user unit obtained a survey conversion result of 75.53 IKD Application Users at quality C which is included in the "LESS GOOD" category.

Abstract, This research was conducted with the aim of exploring the legal reconstruction efforts based on the Maqasid al-Shari’ah perspective, as reflected in the decision issued by the Supreme Court, in order to provide a legal breakthrough in the distribution of inheritance through the concept of wasiat wajibah (compulsory will) for non-Muslim heirs. The difference in religious affiliation within family law gives rise to serious inheritance issues, as Islamic law strictly prohibits inheritance between people of different religions. In order to maintain national unity and integrity, the Supreme Court issued Decision Number 331 K/AG/2018, which grants the right to a wasiat wajibah to heirs who have converted out of Islam or are non-Muslims. This study is a normative juridical research that employs two legal approaches: the conceptual approach and the analytical approach. The data collection technique used to achieve the research objectives is library-based documentation study. The findings show that all judicial bodies in Indonesia must refer to Article 49, Articles 1 and 2 of the 1989 Law concerning legal provisions on litigation, management, and enforcement of civil litigation in inheritance cases. Furthermore, Qur’an Surah An-Nisa verse 141 and Hadiths from Al-Bukhari and Muslim explain that Islamic identity must be a determining factor for heirs, disregarding wills that are not valid under Islamic law. Based on the results, it can be concluded that a wasiat wajibah for apostate or non-Muslim heirs is treated not as an inheritance, but as a special bequest. According to the Maqasid al-Shari’ah, which serves as the foundation for achieving the objectives of Islamic law through its five core principles of protection, the concept of wasiat wajibah for non-Muslim heirs plays a crucial role in: preserving religion by fostering interfaith tolerance; preserving life by preventing familial conflict; preserving intellect by ensuring access to education for non-Muslim descendants; preserving lineage by recognizing the rights of children as biological heirs through inheritance; and preserving wealth by ensuring the rightful and responsible transfer of ownership of the deceased’s estate.    

The reform of criminal law in Indonesia through Law No. 1 of 2023 concerning the Criminal Code (KUHP) marks an important paradigm shift in the criminal justice system, especially related to the protection of victims of crimes. So far, the orientation of the Criminal Code of colonial heritage has emphasized more on the perpetrators of crimes, while victims are often positioned passively and marginalized. This article aims to critically examine the extent to which Law No. 1 of 2023 strengthens the rights of victims, both in material and procedural aspects. With a normative juridical approach and an analysis of the new norms in the National Criminal Code, this article finds that a number of provisions, such as the victim's right to restitution, participation in judicial proceedings, and identity protection, reflect a greater recognition of the interests of the victim. However, in practice, there are still implementation challenges, including limitations in the mechanism for the implementation of these rights, as well as potential inequalities in access to justice. Therefore, it is necessary to strengthen derivative regulations, socialization, and synergy between law enforcement agencies to ensure that victim protection runs effectively and fairly.

Social media has become a new cultural space for teenagers to express themselves, interact socially, and form a self-image online. Trend culture on social media has become an important phenomenon in the dynamics of digital communication, especially among teenagers and the younger generation. Trend culture is a fluid cultural space where values, norms and identities are constantly negotiated through virtual interactions. Rapidly evolving trends through platforms such as TikTok, Instagram, and YouTube not only reflect lifestyle changes, but also become a means of self-expression, identity formation, and the search for social validation. This research aims to analyze how adolescent identity is represented through trend culture on social media in interaction patterns, meaning construction, and user self-representation. This research uses a descriptive qualitative approach with data collection techniques in the form of digital observation of active teenage users of the Instagram and TikTok platforms. The theory used is Stuart Hall's representation theory. The representation is not singular, but rather fluid and performative, depending on social dynamics, recognition needs, and symbolic interactions in digital space. The results show that cultural trends, such as viral challenges, clothing styles, the use of visual filters, and the use of certain captions, become an important medium in the construction and representation of teenage identity.

This study analyzes the linguistic varieties of the fishing community in Adipala, Cilacap, with a focus on distinctive vocabulary such as “bondo” (capital for sailing), “pancingan” (fishing gear), and “jaring lampara” (a type of fishing net). Employing a qualitative approach through observation, in-depth interviews, and document analysis, the research identifies lexical variations and register patterns used across different communicative contexts, including interactions among fishermen, fish trading transactions, and communication with the broader community. The findings reveal that fishermen’s registers serve not only as technical communication tools but also as markers of social and cultural identity and as a means of adaptation to technological and socio-economic changes. These results highlight the importance of preserving local fishermen’s vocabulary as part of cultural heritage and contribute to the development of sociolinguistic studies on professional groups in Indonesia. The study also recommends documentation and integration of local registers into education and community empowerment programs.

Traditional Cultural Expressions (TREs) are an important part of national identity and intangible cultural heritage that live in indigenous communities in Indonesia. In the midst of globalization and increasing cultural claims by other countries, the urgency of legal protection for TREs is becoming increasingly relevant and strategic. This article aims to examine the effectiveness of legal protection for TREs in Indonesia and to formulate strategies for strengthening protection at the national and international levels. This study uses a juridical-normative approach with literature study techniques and qualitative analysis of laws and regulations, international conventions, and case studies such as Reog Ponorogo and batik. The results of the study indicate that existing legal protection is still limited and has not been able to answer the complexity of cultural claim problems. Harmonization of national law with international standards and collaboration between parties are needed to strengthen Indonesia's legal position in protecting TREs. This study contributes to the development of more responsive and sustainable cultural policies.

The development of digital technology encourages MSME players to utilize digital platforms as a medium of information and communication with customers. Widasari Bakery is a bakery established since 1999 in Sidoarjo, has not maximized digital platforms such as websites as information media. This study aims to design the interface design of the Widasari Bakery website as a medium of information and communication to customers. The research method used uses qualitative and quantitative methods involving surveys, interviews, questionnaires, and literature studies, and uses the fishbone diagram method and SWOT analysis to identify problems and look for development potential. The results of this design are expected to increase brand identity and market reach and strengthen the growth of the Widasari Bakery brand in the digital era.

The River Basin (DAS) as a place of absorption and water source for living things, forms an ecosystem and a direct relationship between humans and nature. This study aims to determine the function of the Subayang River for the DAS community in Tanjung Belit Village, and to analyze the process of interpreting the river using the social construction theory of Peter L. Berger and Thomas Luckman. This study uses a descriptive qualitative approach, with data collection techniques in the form of in-depth interviews, observation, and documentation. Data analysis uses the Miles and Huberman model. The research subjects numbered eight people, consisting of six main subjects (selected purposively) and two key subjects. The results of the study show that the Subayang River has domestic functions (consumption and MCK) and non-domestic (interaction space, economic function, mobility, culture, conservation, and disposal). The process of the community interpreting the Subayang River consists of three processes, namely externalization (Knowledge) sources of community knowledge about rivers are formed through direct experience, family heritage, social interaction, norms or unwritten rules maintained by the community. Objectivation (Attitude) of Subayang River is not only seen as a water source but as a source of life, as a sacred object, river as identity and river as a place of purification. Internalization (Action) of society carries out various actions that come from the community's response to the river. The social construction process is influenced by internal factors (Personal Experience, Cognitive Awareness, Emotional) and external factors (Family, Norms/Rules, Community Culture, Environmental Conditions).

This research explores Ōta Shōgo’s The Water Station using a biographical lens, concentrating on three key aspects of absurdist theater: the Anti-Hero, Anti-Dialogue, and Anti-Climax. Breaking away from conventional storytelling methods, the play introduces a cast of anonymous characters who move gradually and silently across the stage, briefly stopping at a leaking water pipe. These characters represent the Anti-Hero—individuals lacking a distinct purpose, choice, or identity. The performance's lack of spoken words introduce a powerful Anti-Dialogue component, substituting conversation with silence and physical gestures, which symbolically mirrors the playwright’s experiences of trauma and disillusionment following the war. Moreover, the story does not follow a typical climax or conclusion, utilizing Anti-Climax to highlight the meaningless repetition inherent in human life. Through an examination of Ōta’s personal history—especially his experiences of displacement during World War II and his interest in the concepts of time, slowness, and stillness—this paper illustrates how these influences shaped the play's form and tone. The study emphasizes that non-Western absurdist art can arise from deeply personal and historical backgrounds. Ultimately, The Water Station creates a reflective theatrical experience where silence communicates more than spoken words, encouraging viewers to engage with the themes of emptiness, ambiguity, and the quiet beauty of existence.

This study explores the rebranding of Universitas Karya Husada Semarang as a strategic effort to enhance brand awareness in a competitive higher education environment. The research adopts a qualitative descriptive approach combined with the Research and Development (R&D) method to design and validate an effective rebranding strategy. Data were collected through observations, interviews with university stakeholders, and questionnaires distributed to students and the general public. The rebranding process involves updating the visual identity, refining brand communication, and strengthening institutional positioning. The R&D stages include problem identification, data collection, product design, expert validation, and limited testing. Results show that a structured, research-based rebranding approach significantly improves brand awareness and public perception. This initiative not only reinforces the university’s image but also increases its appeal to prospective students. The study offers strategic insights for other educational institutions seeking to strengthen their brand identity. 

This research was conducted in order to find out the characteristics of Banyumas people via the lyrics of Lengger Banyumasan, as one of the work arts, that the lyrics reflect the culture and also the society's thought. The researcher tries to focus the research only in the one of districts in Banyumas region named Ajibarang as this district is a very special place that in the past time it was a region (on the colonialism era). The researcher thinks that it is a phenomenon in the field of ethnolinguistics, which can enrich the language people knowledge about how language depicts the culture of society in certain place that can be also their identity, which differ them from any other society at the same region. In order to collect the data, the researcher uses direct observation among the society of Ajibarang about the lyrics of Lengger Banyumasan. The researcher records and writes the data by doing a direct interview in order to get the data the researcher needed. After the researcher has collected the data, it was founded that the 11 famous songs of Lengger Banyumasan show different characteristics of the people in Ajibarang. So it can be concluded that they have various way to express their idea including via the Ivrics of song, or it can be said that song is the way to express one-way communication of social criticisms.

Drawing on the participants' concrete lived experiences, this study explores how the processes of typification and we-relations shape the construction of meaning in everyday interactions. Data were collected through in-depth interviews and participant observation with four informants and one single caregiver, and analyzed descriptively texturally and structurally. The findings show that affective communication includes empathy, humor, and firm but authoritative correction that become the foundation for the formation of emotional bonds and a sense of “new family.” Holistic routines (praying in congregation, studying, social activities) facilitate the internalization of religious values, discipline, and independence, which in turn strengthen children's self-identity. The process of meaning construction does not only occur through words, but through daily practices that bring together the emotional, spiritual and social dimensions. These results recommend strengthening intersubjective communication training for caregivers in similar institutions to support the development of character and identity of orphans.