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The implementation of KKN is contained in the third point of the Tri Dharma of higher education. This is intended so that students can gain knowledge that is not available on campus. Apart from that, students also carry out community empowerment and service in their work areas from the knowledge they have gained on campus. The aim of this "MSME Palm Sugar Documentary Video" is to help palm sugar craftsmen promote their products using documentary videos which are made and then posted on social media so they can be seen by the public. Apart from that, this palm sugar product can also be known to many people through documentary videos that have been made, so that not only the local village community knows about this palm sugar product but also the entire Indonesian people. The work program "Video Documentary of Palm Sugar UMKM" is very influential in improving the creative economy of palm sugar UMKM to expand the marketing of their products. To be recognized by the general public.

An increase in company value will make investors believe that the company is able to manage its performance in future prospects. From the background of the problem. The importance of the information needed in determining company policy, which is useful for measuring the company. To find out whether the budget plan for the construction of the Bukit Mega Harmoni housing development at PT. Graha Mega Cendana Makassar is effective and efficient. The type of research used by researchers is descriptive qualitative. Based on the analysis of data from the research results and discussions that have been described, it can be concluded that in general the preparation of the budget plan for the construction of Bukit Mega Harmoni Housing by PT. Graha Mega Cendana in 2017-2019 was quite effective on average, although the overall level of cost efficiency was less than the expected target of 5%. The efficiency of direct costs for building materials was able to exceed the target of 5.32% because there were efforts to control the use of materials in the field, while for craftsman labor costs there was in-efficiency or inefficiency of -4.97% due to demands for increases. the cost of piecework wages for craftsmen during the course of project implementation. For overhead costs or indirect costs, the average efficiency is 20.36% and the most prominent is the efficiency in financial cost items of 32.56%. This occurs because of a decrease in the value of bank credit interest expenses as a result of smooth installment payments. credit and accelerated repayment of bank credit. However, on average, of all cost items, the cost efficiency of building Bukit Mega Harmoni Housing from 2017–2019 of 73 units was only 3.17%, this is because the comparison between the amount of efficiency funds and the total cost budget plan funds used is very small.

Tourism deposits have great potential in prospering the surrounding community and improving the economy. The ability and awareness of the community in managing the tourism potential that exists around is certainly very petrified for the economic life of local residents. The purpose of this research is to find out how Human Resources affect business sustainability. This study uses a quantitative approach with the population of this study is all Batik Micro, Small and Medium Enterprises (MSMEs) in the Krebet Tourism Village Area, Bantul Regency. Simplified sampling techniques. This technique is carried out by selecting samples freely according to the ease and access to data. The results of the study showed that the increase in knowledge did not have a significant effect on the business sustainability variable. Meanwhile, other variables such as HR Skills and Abilities have a significant impact on the business sustainability variable. the Adjusted R Square value is 0.764 or 76.4%. This shows that the improvement of knowledge, skills and abilities of human resources towards business sustainability is 76.4% while the remaining 23.6% is explained by other variables outside the model.

One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.

The service was done in Ngaglik and Pancuran villages, Gondangrejo, Karanganyar, Central Java. These areas have the potential to produce mats with semi traditional method. Most of the villagers are the mats’ weavers and worker of the weavers. The village has a potential in developing the craft of mats. The main problem from the craftsmen are the management, the production process is less than optimal, no efficiency in production process and the management of the marketing. In this service, many activities are held such as training in management and creativity, displaying of the technology’s application, and marketing technique for the product. The result of this service with Ibm are the optimal production process and the handling of the marketing.Keywords: Mats, productivity, craftsmen, production

The problem faced by partners is the low business capacity of the products sold. Meanwhile, the development of the business world is increasingly developing following the development of sophisticated technology, which requires business actors, especially batik craftsmen, not to be left behind. This is due to the product marketing system which is still conventional or the old tradition, namely through exhibition activities. The purpose of this service is to increase the business capacity of batik moedjair kandang jaya through an online marketing system. The solution offered by the proposer of this activity is to provide assistance in online product promotion and assistance in registering products in online applications so that it is expected to be able to increase business capacity and increase turnover or profits for batik craftsmen.

The work program for creating logo and packaging designs as well as digital technology is a service to the community engaged in the production business of bead craftsmen in Lembang Angin- Angin. These bead craftsmen have been established in Lembang Angin-angin for a long time, but their marketing methods are still very minimal and there is a lack of community skills related to UMKM. Therefore, these UMKM need to be given counseling about the importance of branding and the use of digital marketing so that their marketing system can be better so that they can expand the target market coverage and support marketing activities through business accounts on digital media. The method used is by providing counseling in the form of making a logo. , packaging and training on how to manage digital media for selling beads. This program has the potential to increase the sales appeal of beaded products, as well as serve as a symbol of product identity to make it easier for consumers to remember the product. This will support increased marketing activities and increase sales of the bead business.

Survey results from several salted egg manufacturing businesses where in the process of cleaning eggs from the mud mixture using tools in the form of fibers or wires so that the remaining mud stuck to it can be cleaned. Craftsmen who are experienced enough can only clean around 150 eggs or around 12 kg in one hour, of course this is less efficient if the production scale of the UMKM is large. The partners for this community service activity are UMKM which are engaged in making salted eggs. one of the problems faced is in the process of washing salted eggs, which is a process that is carried out before being marketed, where the process still uses manual washing power using human power, manual washing requires less efficient time so that when there are orders, many UMKM experience problems. to fulfill orders from consumers. UMKM that operate in the egg business sector really need a touch of technology related to the salted egg washing method. With this problem, in Community Service Activities for UMKM, salted egg washing machines will be handed over to partner entrepreneurs, namely UMKM Mak Ngat, Purworejo Village, Suruh District, Semarang Regency. The impact of using a salted egg washing machine on Mak'Ngat UMKM is that the salted egg washing process is more economical, namely when done manually it can clean around 150 eggs or around 12 kg in one hour, but when done using a machine the cleaning capacity reaches 45 kg per hour and this number rose drastically.

This journal examines the development strategies of silver craftsmen businesses in Bakalan, Mojodadi Village, Kemlagi District, Mojokerto, facing the risk of extinction. This Region, initially known as a center for silver craftsmen, now confronts serious challenges due to changes in market trends and modernization. The research aims to analyze the factors causing the threat of extinction and formulate appropriate development strategies. The research methods include surveys, interviews, and qualitative data analysis. The results indicate that factors such as changes in consumer preferences, lack of innovation in design, and insufficient marketing and distribution support have significantly impacted the decline in the performance of silver craftsmen in Mojodadi Village.

Banten Batik own distinctive characteristics _ And unique because it's on the side every the motive tell a story history legacy culture sultanate offerings in the form of culture , society sultanate Banten . In effort For conserve And protect batik then required introduction to world various various batik motifs in Indonesia and its history. Research qualitative emphasize exists complaint from Heritage batik craftsmen Banten in the Citra Gading Complex , Village Karundang , sub-district cipocok , city attack , against low sale of Heirloom batik Banten . In fact , the number of batik produced is not comparable with number of batik sold . It means more many batiks do not sold , compared to those sold . Temporary system sales carried out by Heritage batik craftsmen Banten in the complex image Gading , village Karundang , sub-district cipocok , city attack , banten , that is system sale conventional . Through promotion between batik craftsman , neighbor , nor batik buyers . The aim is to help , marketing system conventional This not enough maximum to sale of heirloom batik offer . So , it is necessary breakthroughs new For push sale of heirloom batik offer . Wrong One Current problem _ this , that is constraint on batik marketing , which continues experience decline . The reason is the height competition between batik craftsmen . So , total more batik production a lot , in comparison with batik sold , as long as this is the sales process use system Sale conventional . Promotion , take advantage fellow batik craftsmen as well batik buyers . Craftsman Not yet Can take advantage progress technology . So , reach market only limited local to Serang City . for push its height batik sales , with use system digital marketing sales . stages to be done in the digital marketing process of selling heirloom batik offer . including , making webset official special on the page specifically www.batikpusakabanten.com website This under control Heritage Batik Center Banten complex image Gading , sub-district Karundang, subdistrict cipocok , city attack . For speed up the promotion process And sales , then The website www.batikpusakabanten.com will be later will strengthened with it was formed account Facebook , Twitter, Instagram , and networking social other with the same theme buy batik.dalam webset that , too available features interesting , that's the goal For make it easier service ordering .

Banten Batik own distinctive characteristics _ And unique because it's on the side every the motive tell a story history legacy culture sultanate offerings in the form of culture , society sultanate Banten . In effort For conserve And protect batik then required introduction to world various various batik motifs in Indonesia and its history. Research qualitative emphasize exists complaint from Heritage batik craftsmen Banten in the Citra Gading Complex , Village Karundang , sub-district cipocok , city attack , against low sale of Heirloom batik Banten . In fact , the number of batik produced is not comparable with number of batik sold . It means more many batiks do not sold , compared to those sold . Temporary system sales carried out by Heritage batik craftsmen Banten in the complex image Gading , village Karundang , sub-district cipocok , city attack , banten , that is system sale conventional . Through promotion between batik craftsman , neighbor , nor batik buyers . The aim is to help , marketing system conventional This not enough maximum to sale of heirloom batik offer . So , it is necessary breakthroughs new For push sale of heirloom batik offer . Wrong One Current problem _ this , that is constraint on batik marketing , which continues experience decline . The reason is the height competition between batik craftsmen . So , total more batik production a lot , in comparison with batik sold , as long as this is the sales process use system Sale conventional . Promotion , take advantage fellow batik craftsmen as well batik buyers . Craftsman Not yet Can take advantage progress technology . So , reach market only limited local to Serang City . for push its height batik sales , with use system digital marketing sales . stages to be done in the digital marketing process of selling heirloom batik offer . including , making webset official special on the page specifically www.batikpusakabanten.com website This under control Heritage Batik Center Banten complex image Gading , sub-district Karundang, subdistrict cipocok , city attack . For speed up the promotion process And sales , then The website www.batikpusakabanten.com will be later will strengthened with it was formed account Facebook , Twitter, Instagram , and networking social other with the same theme buy batik.dalam webset that , too available features interesting , that's the goal For make it easier service ordering .

The Society 5.0 era reflects the world's transition towards a society that integrates digital technology with everyday life. In this context, traditional culinary delights, such as lemang, have the potential to evolve and maintain their relevance amidst changing times. Lemang, a traditional rice-based food prepared by steaming it in bamboo sticks, has become an inseparable part of the culinary heritage of people in several Southeast Asian countries. However, with technological developments and shifts in people's consumption patterns, there is a tendency to ignore traditional culinary delights such as lemang. Therefore, it is important to implement strategies that can promote lemang so that they remain in demand in the Society 5.0 era. Integration of digital technology in the production, distribution and promotion processes of lemang can be a solution. Using social media platforms to promote the uniqueness and deliciousness of lemang, as well as bridging traditional craftsmen with a wider market through e-commerce are some ways to introduce lemang to a new generation. Additionally, innovation in recipes and presentation, without losing its traditional essence, can also be an interesting approach. By combining traditional values and innovation in the Society 5.0 era, lemang will not only survive, but will also increasingly develop and be accepted in the hearts of global society. Culinary is an important aspect of human culture that continues to develop along with the times. The Society 5.0 era, which is marked by the integration of digital technology in everyday life, provides new opportunities and challenges in preserving and improving traditional culinary culture such as lemang. Lemang is a traditional food from Indonesia, Malaysia and several other Southeast Asian countries made from sticky rice cooked in bamboo. This study aims to explain how technology and innovation can be used to improve Lemang culinary culture in the context of the Society 5.0 Era.

This activity aims to resolve existing problems with partners, in order to support poverty alleviation efforts for NTT specialty weaving craftsmen "Kasih Bunda" Lapoem Village, West Insana District. This activity aims to improve the welfare of weaving craftsmen, whose daily work as weaving craftsmen is untouched by entrepreneurial skills. Priority problems: 1) Currently, the production produced is less varied, the combination of motifs is still simple; 2) Do not yet have entrepreneurial skills that produce economic value and are in demand by the market; 3) Do not yet have: entrepreneurial motivation, entrepreneurial managerial, Internet of Things (IoT) based marketing skills; 4) Do not have business capital including equipment and materials needed for weaving activities. The solution and method in this PKM program is to provide skills training to the Lapeom Village "Kasih Bunda" weaving craftsmen, so that partners will be able to produce superior products that have economic value and are needed by the market. To produce products that have sales value, skills training is directed at weaving quality. Therefore, the training provided will also cover technical production, weaving design and Internet of Things (IoT) based marketing which is very suitable for product promotion in the New Normal Era. This entrepreneurship training has social goals and is based on social activities. Therefore, partners will also be given training in entrepreneurial motivation and entrepreneurial managerial skills, which also includes production management, financial management, simple accounting and marketing management. Apart from that, assistance is provided to partners, so that efforts to develop micro business activities among weaving craftsmen can be realized and run well. The outputs that are expected to be realized from this activity are: (1) The formation of partner micro-businesses that are able to provide additional income to the partner members' families, and (2) The creation of partner-produced goods that are marketable. 3) Have an online-based shop such as: Tokopedia, etc

Banjarwaru Village known as bamboo crafts village. Originally it was just a household product, it began to develop into a product that has aesthetic value. Sales of handicraft products are also starting to grow, they are starting to spread to other areas. Then the problem arises, namely inconsistent sales levels. To overcome this problem, the Cilacap State Polytechnic carried out Community Service activities by conducting Focus Group Discussion (FGD) activities by inviting resource persons from business actors to discuss with Banjarwaru village craftsmen. The aim of this activity is that Banjarwaru village craftsmen can find solutions to increase the level of sales of their craft products. From the results of the FGD, it was found that steps that can be taken to increase sales levels are carrying out business legality, building networks with the government, consumers, and fellow business actors, and increasing promotions through digital platforms.

The aim of this community service is to identify the problems of the partner, Copper Crafts Muda Tama Gallery, Tumang, Boyolali and provide scientific solutions. The service team identified that the number of craftsmen was starting to decline due to the tendency of the younger generation to prefer to pursue business as marketers. The team uses the extension method to share knowledge with partner communities. Human Resources Management can be carried out in several ways apart from continuing to maintain good direction efforts at each stage of production, establishing controlled production procedures, evaluating employee work results, and developing employees in terms of reward and punishment; The service team proposed that the company collaborate with several vocational schools with a concentration in arts and crafts. This is important so that this skill does not become extinct, and in fact so that it can grow in terms of manufacturing and the number of craftsmen. The result of this activity is an increase in the understanding of partners (owners of Muda Tama Gallery) in managing human resources so that there is no shortage/loss of craftsmen. Another output is an article in this journal

The aim of this research is to determine the description and impact of promotion of Ulos Ragi Hotang on increasing tourist attraction in Meat Village, Toba Regency, because promotion is a very important thing to do in increasing tourist attraction. Mazid stated that promotion is a marketing activity to introduce, inform and offer a destination to the wider public so they want to come to visit. The method used in this research is qualitative with a descriptive approach, with 10 research subjects selected to collect data in the field. The results of this research show that the promotions that have been carried out by the government and the community through face-to-face sales (personal selling), publicity (Publicity), sales promotions, namely an increase in the attraction of tourists to come to visit the Meat Village, although not too much. However, there are changes from the previous year. In connection with the research results, the author provides input for the community government, Pokdarwis to maximize the promotion of Ulos Ragi Hotang in a sustainable manner, not just by activities carried out in the meat village such as the Meat art festival and the thousand tent activity as an annual event, but the government provides encouragement, especially to the community. weaving craftsmen to be more effective in promoting, then the community must maintain the beauty of the motifs and continue to preserve the culture of Ulos Ragi Hotang weaving as a superior product from Meat village

One of the world's most famous native Indonesian cultures is batik. A good batik industry must be able to produce superior batik according to market needs with quality standards, the environment, human rights and employment issues. Batik craftsmen have weak tools, use velvet chemicals, handle water and a high amount of water, and are inefficient in handling wax and other processing agents. Batik Seni Pendopo is one of the batik businesses that practices GSCM. Dokani Svetsini needs to manage mezimuzi kineria green manufacturing at Batik Seni Pendopo so that it can continue to operate its business, maintain the surrounding environment, and implement the proposed semparikan persang mezimuzi results consistently. This research uses a qualitative case study type, using the green SCOR and AHP methods. From the results of Mezurisi Ergirden, the performance value is 77.43, which means good. Of the 13 KPIs, there are several KPIs that have unsatisfactory performance, namely energy use, waste produced by % of products produced, production costs, installation costs, waste management, efficiency, stamping, batik canting. Improvements that are important in this business are minimizing the handling of electricity, handling raw materials for candle wax and water, managing candle wax for business income, modifying the management so that the cash that goes to Milan can be milled, and where farmers design and canting so that the production process is faster.

Rezki Putri Amalia’s 2023. “Business Strategy in Brick Business Group in Limbung Village. Guided by Mr. Agung Widhi Kurniawan ST. MM. and Mrs. TenriSayu Puspitaningsih Dipoatmodjo SE, MM. This research aims to find out and analyze the business strategy of the Brick Craftsman Business Group in Limbung Village, Bajeng District, Gowa Regency and to find out the opportunities and challenges faced by Brick Craftsman Businesses in Limbung Village, Bajeng District, Gowa Regency. The number of informants in this research was 6 people as brick entrepreneurs in Limbung Village, Bajeng District, Gowa Regency. The data analysis used is SWOT analysis. The results of the research show that the business strategy of brick craftsmen in Limbung sub-district, Bajeng sub-district, Gowa Regency is expanding market share and increasing the quality of brick products. Opportunities in running a brick business in the Limbung sub-district, Bajeng District, Gowa Regency are that the product for making house stones is brick and the demand for bricks is quite high. The challenges faced by brick craftsmen in the Limbung sub-district, Bajeng sub-district, Gowa Regency, are uncertain weather and the emergence of many new business-based competitors.

Promotion is a marketing activity that can increase buying interest or influence someone to buy a product and can be an important part of branding a product. One of the products that needs to be increased in promotion is the product of peep craftsmen in Nyatnyono village. Service activities carried out by conducting outreach about promotions and the use of technology in creating promotional content. The activities that have been carried out show that there is an understanding of promotion and use of smartphones for creating content and carrying out promotional activities on social media.

Furniture business units in the city of Tasikmalaya altogether had 217 business units in 2018 with an investment value of IDR 28,677,699,000, a production value of IDR 82,656,245,000 and absorbing a workforce of 1,538 people. The aim of this research is to gain a better understanding of the use of raw materials, capital and labor by furniture craftsmen in Tamansari District, Tasikmalaya City. The analytical tools used in this research are multiple regression, coefficient of determination, and hypothesis testing. Multiple regression is used to identify the relationship between independent variables (raw materials, capital, labor) and dependent variables (income of furniture craftsmen). The research results show that raw materials, working capital and labor have a significant influence on the income of furniture craftsmen in Tamansari District, Tasikmalaya City. This means that efficient use of raw materials, capital and labor can increase the income of furniture craftsmen in the region. These results can be used as a basis for developing and improving the business of furniture craftsmen in Tasikmalaya City