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Limited land in the urban area of Jayapura Regency is a major challenge in the provision of Green Open Space (RTH), even though the existence of RTH is very important to maintain ecological balance and the quality of the community's living environment. In this context, the Dosay Public Cemetery (TPU) has great potential to be optimized as an alternative green space that is multifunctional-ecological, social, and aesthetic. This study aims to assess community perceptions of the utilization of TPU Dosay as a green space, as well as to formulate a strategy for its sustainable development. The approach used was mixed methods, with data collection through a survey using a Likert scale to 35 respondents, open interviews with 9 key informants, as well as SWOT and AHP analysis. The results showed that most people support the development of TPU Dosay as a reflective green space that is comfortable and ecologically valuable. From the results of AHP analysis, policy and regulation aspects are the top priorities in the development strategy, followed by vegetation and accessibility aspects. Strategic recommendations include the preparation of adaptive vegetation zoning, strengthening the local policy framework, active involvement of indigenous communities, and cross-sector collaboration between local governments, academics and the private sector. With the right strategy, the development of TPU Dosay is expected to be an innovative solution in overcoming the shortage of green spaces in Jayapura Regency.

In order to provide financial access to groups in society that are not yet fully served by formal financial institutions, cooperatives have become very important. LKMS Amanah Berkah Nusantara Cooperative is one example of a sharia cooperative, with a non-profit model and a strong social orientation, this cooperative is here to be a solution to financial problems in the business being run. The cooperative needs to be more adaptive in strategizing its development in the face of changes in the current external environment. This research uses the Matrix Space approach, measuring four dimensions, namely financial strength, competitive advantage, industry strength and external environmental stability. As a result, Amanah Berkah Nusantara MFI Cooperative is in an aggressive strategy position as shown through the calculation of space coordinates (X = 4; Y = 0.67), which means that the cooperative has significant strengths in industrial strength and fairly good environmental stability, although it still faces challenges in terms of internal efficiency and technological competitiveness. The most recommended strategy is an active growth strategy that includes regional expansion outside the sub-district, strengthening the inetrnal digitalization system, and differentiating services through intensive assistance to customers

This study analyzes the marketing strategy of the Nyoklat Klasik Galang franchise using a descriptive qualitative approach. The results show the implementation of the marketing mix (7P) with a focus on affordable prices, strategic locations, and digital promotions. The SWOT analysis identifies the main strengths in regional exclusivity and low prices, but constrained by the dependence on raw material supply. Opportunities are growing in the current beverage trend, while the main threat is fierce competition. 

This study aims to analyze the internal and external conditions of Kedai Kubo Kopi in Bandar Lampung using the SWOT approach and identify priority factors in marketing strategies to increase sales volume. A qualitative approach was used through interviews with owners, employees, and customers to obtain relevant data. The results of the SWOT analysis show that Kedai Kubo has strengths in high-quality manual brew coffee products, affordable prices, strategic location, friendly service, and attractive interior design. Its weaknesses include limited product variety, low profit margins, limited space during peak hours, dependence on digital promotions, and inadequate staff. Opportunities that can be utilized are the increasing public interest in quality coffee, potential collaboration with influencers, the growth of the coffee market in Indonesia, and the use of social media. The threats faced are competition from large coffee shops and franchises, fluctuations in raw material prices, changes in coffee consumption trends, and reputation risks due to inappropriate promotions. These findings indicate that Kedai Kubo Kopi needs to maximize existing strengths and opportunities, as well as overcome weaknesses and mitigate threats to increase sales volume effectively.  

SPACE Matrix (Strategic Position and Action Evaluation) is a management strategy that assesses the company's competitive position based on four main dimensions, namely two internal factors (Financial Strength and Competitive Advantage) and two external factors (Industry Strength and Environmental Stability This study analyzes the strategic position of Pegadaian Purwokerto with the SPACE Matrix through a qualitative descriptive approach. To provide a complete picture, data were collected from primary and secondary sources. The evaluation results show that Pegadaian has fairly stable financial and industrial strength, as well as relatively stable competitiveness and environmental conditions. Determining the coordinates in the SPACE Matrix places Pegadaian Purwokerto in the aggressive quadrant, which indicates that the company has opportunities and internal strengths to actively develop its business. The recommended strategies include market penetration and market development, with the use of the SWOT matrix as a tool to formulate a comprehensive and effective strategy. These findings provide strategic guidance for Pegadaian Purwokerto in utilizing strengths and opportunities for sustainable growth.

This study aims to determine the SWOT analysis in increasing competitiveness at PT. Matahari Department Store Kediri. The problem in this study is "does SWOT Analysis play a role in increasing competitiveness at PT. Matahari Department Store Kediri. The research method used is the descriptive analysis research method, SWOT Matrix, External Factor Evaluation Matrix (EFE Matrix), Internal Factor Evaluation Matrix (IFE Matrix). The results of the study indicate that when PT. Matahari Department Store Kediri The competitive strategy implemented by PT. Matahari Department Store Kediri only provides quality products at affordable prices but also considers maximum product sales through social media, and maintains the company's image in the eyes of consumers so as to increase customer loyalty and the weighted value of the Internal Factor Evaluation Matrix (IFE Matrix) is 2.85 which indicates that the position of PT. Matahari Department Store Kediri has a very strong internal position. While the weighted value of the External Factor Evaluation Matrix (EFE Matrix) is 3.02 which indicates that PT. Matahari Departement Store Kediri in facing the dynamics of the external environment the company's position is relatively strong.

The regeneration of farmers became crucial in improving the competitiveness of the agricultural sector, especially for millennial farmers. However, the empowerment approaches that were implemented had not been fully optimal. Empowerment often focused only on the implementation of government programs without the active involvement of millennial farmers. This study aimed to analyze the factors that influenced the empowerment process of millennial farmers and to formulate strategies that could be applied in Kapanewon Patuk, Gunungkidul Regency. This research employed a qualitative method with a case study approach, involving interviews, observations, and Focus Group Discussions (FGDs). The analysis used was SWOT and QSPM analysis. The results of the study showed that the involvement of successful farmers played an important role in increasing knowledge, skills, and technology adoption among millennial farmers. In addition, strengthening institutions and farmer groups became an effective strategy in supporting the empowerment process. The conclusion of this study confirmed that a participatory model-based empowerment strategy, by optimizing the support of successful farmers and integrating technology, could enhance the sustainability of horticultural farming. The government and agricultural extension workers needed to design a more adaptive approach, utilize the potential for collaboration with various stakeholders, and strengthen marketing networks to improve the competitiveness of millennial farmers

This research is to analyze the Marketing Strategy of Pempek Cik Rita, using Strenghts, Weeknesses, Opportunity, Threads (SWOT) Analysis. Data collection techniques using interviews and field observations. The results of this study suggest that Pempek Cik Rita can optimize its business strategy by utilizing its strengths to face various opportunities and challenges. By expanding the market outside the city and establishing partnerships with catering parties in Bandar Lampung, the company can expand its reach and attract more customers. To overcome weaknesses, Pempek Cik Rita can increase visibility through social media such as GoFood, Instagram, and TikTok, as well as product diversification by adding vegan pempek variants to follow the healthy food trend. To deal with threats, the company can establish stronger cooperation with mackerel suppliers to ensure the supply of quality raw materials and develop diverse pempek variants to compete in a tight market.

Noise generated by Diesel Power Plants (PLTD) is a significant environmental problem, especially in urban areas and settlements adjacent to power plant facilities. This study analyzes the noise level around the Fakfak Cotton Plant and its impact on the local community. This study uses a combination of methods, including noise level measurements using a Sound Level Meter (SLM), field observations, interviews with the community, and a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in noise mitigation. The measurement results show that the noise level generated exceeds the threshold of 55 dBA set by the Decree of the Minister of Environment Number 48 of 1996 for residential areas. This condition has a negative impact on the comfort, health, and social interaction of the community around the PLTD location, causing sleep disturbances, stress, and decreased quality of life. The SWOT analysis shows that although the PLTD has advantages in terms of sustainable operations and professional workers, the main weaknesses lie in the lack of soundproofing and the absence of regular noise evaluations. However, there is a great opportunity in the application of noise mitigation technologies, such as the installation of soundproofing, the use of acoustic walls, and planting vegetation as a sound barrier. In addition, collaboration with local governments and increasing environmental awareness can help manage noise impacts more effectively. The main threats identified include potential social conflicts with surrounding communities, negative health impacts, and changes in environmental policies that can affect PLTD operations. With the right mitigation strategies, such as the application of soundproofing technologies, improved communication with the community, and better integration of environmental policies, the environment around PLTDs can become more comfortable and conducive for the community. This study emphasizes the importance of regulatory and technology-based approaches in managing noise in urban environments, as well as the need for sustainable mitigation measures to maintain the well-being of communities around PLTDs..

This study aims to analyze the marketing strategy implemented by Bika Ambon Nasywa, a traditional cake producer located in Sunggal Deli Serdang, Medan City, North Sumatra. A qualitative descriptive approach was used in this study, with data collection techniques through in-depth interviews, observations, and documentation analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to identify internal and external factors that influence the marketing of Bika Ambon Nasywa products. The results of the study indicate that the main strength of the product lies in its distinctive taste and the quality of the raw materials used, while weaknesses include limited product and packaging innovation. Opportunities that can be utilized include increasing consumer interest in traditional culinary and the development of information technology for digital marketing. Threats faced include competition with similar products and changes in consumer preferences. Based on this analysis, it is recommended that Bika Ambon Nasywa increase product innovation, improve packaging design, and utilize digital platforms such as social media for promotion in order to expand market share and increase sales.

Indonesia, as the world's sixth largest sugar market, faces an imbalance between sugar consumption and production, opening up opportunities for natural sweetener alternatives such as stevia. Stevia, which is low in calories and has the potential to reduce the risk of chronic diseases, is increasingly in demand. However, optimal business strategies to market stevia in Indonesia are still limited. This article aims to analyze PT Sweet on Stevia's business strategy by using Porter Five Forces and SWOT analysis. The method used is to link the two analyses to determine strategies in the aspects of service, marketing and sales, and operations. The results of the analysis show the importance of improving service quality, social media-based marketing, and operational efficiency in facing market competition. The findings provide insights for PT Sweet on Stevia to optimize its business strategy and contribute to the promotion of healthier sugar consumption patterns in Indonesia.

Sport is a physical activity that is needed by everyone in order to meet health and physical needs that are carried out systematically. Football is a sport that has the highest number of enthusiasts in the world from various circles. Achievements can be achieved through internal factors including athletes, coaches, administrators and external factors, including parental support. This research was motivated because there has been no research on Persepam Achievement Development based on SWOT analysis. The research was conducted to present the results of the analysis related to Persepam Pamekasan achievement development in order to improve the quality of the club, maximize existing support and minimize deficiencies and sources of threats that can hinder the Persepam Pamekasan achievement development program. This research is a qualitative descriptive study with a research target of 3 informants, namely administrators, coaches, and athletes. Data was obtained through interviews and documentation. This research produced several findings, including: (1) The most prominent strengths include: having quality coaches and potential athletes, and having effective and efficient governance. (2) The most influential weaknesses include minimal financial needs and inadequate facilities and infrastructure. (3) The most important opportunities include having many sources of support, such as athlete families, community enthusiasm and support from supporters, and developments that can be maximized. (4) The most feared threats include: not having a sponsor yet and the rapid development of other clubs. Alternative strategies that can be applied include: (1) immediately submitting a proposal to the company, (2) managing expenses and utilizing developments as best as possible, (3) optimizing available facilities, (4) increasing player potential, and (5) maintaining communication.

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) in the development of culinary MSMEs in Central Java Province. A descriptive qualitative approach was used, with data collection conducted through interviews, observations, and secondary document review. Data analysis was performed using the Miles and Huberman interactive model, which allowed for the systematic processing and interpretation of the gathered data. The findings revealed that the key strengths of culinary MSMEs in Central Java include clear market segmentation, strategic locations, and product innovation. These strengths enable the businesses to reach targeted customers effectively and maintain competitiveness in a dynamic market. However, the main weaknesses identified include limited utilization of digital technology and a lack of managerial development, which hinder their ability to scale and improve operational efficiency. The study also highlighted significant opportunities for growth, such as government support for MSMEs and the rapid development of digital technologies that can enhance marketing and operational processes. Despite these opportunities, the threats facing these businesses include intense competition from both local and global players, as well as a low level of interest in entrepreneurship among the younger generation, which limits the growth potential of new businesses. Based on the SWOT analysis, the study proposes a development strategy matrix that MSMEs and policymakers can use to address weaknesses, capitalize on opportunities, and mitigate threats. This strategy emphasizes the need for digital transformation, investment in managerial skills, and fostering an entrepreneurial culture to ensure the sustainable growth of culinary MSMEs in the region. The findings provide valuable insights for both business owners and policymakers to support the development of the culinary sector in Central Java

Tourism is one of the largest sources of income in many developed and developing countries, especially in Indonesia. Tarabunga Village, which is in Toba Regency, North Sumatra, currently does not seem to receive optimal attention. This research was conducted to analyze the tourism potential of the Tarabunga Tourism Village using qualitative research methods with parameters that can be measured from the 6A theory (attractions, activities, accessibility, amenities, additional services and available tour packages), then using observation, interviews, and other techniques. and questionnaires, as well as using SWOT analysis techniques to answer the strategy for developing the tourism potential of Tarabunga Tourism Village.

Wisata Pantai Indah Popoh yang berada di Desa Besole Kecamatan Besuki merupakan wisata unggulan Kabupaten Tulungagung. Akan tetapi, Wisata Pantai Indah Popoh ini kalah bersaing dengan wisata- wisata baru yang memiliki desain yang menarik sehingga jumlah wisatawan yang berkunjung semakin menurun. Beberapa fasilitas pada destinasi wisata juga rusak, tidak layak, dan masih belum memadai. Hal ini juga dipengaruhi oleh pemilihan material dalam pengembangan fasilitas penunjang wisata yang kurang tepat sehingga diperlukan adanya metode pemilihan material sehingga diperoleh material yang berkualitas dan ideal.  Selain itu, pendekatan Neo-Vernakular dugunakan untuk terciptanya keselarasan antara material, desain, dan lingkungan. Metode yang digunakan yaitu deskriptif kualitatif dengan penjabaran eliminir pada prosesnya. Hasilnya penelitian ini menunjukan bahwa pemilihan material yang ideal dapat diperoleh dari karakteristik material gaya arsitektur, analisis SWOT, manufacturing and logistics, end of life recycling.

This study analyzes the marketing management strategy of UMKM Toko Sinar Utama in Pekanbaru using SWOT analysis. The data used in this study consists of secondary and primary data obtained through interviews, observations, and literature studies. The results of the SWOT analysis show that Toko Sinar Utama has greater strengths and opportunities compared to the weaknesses and threats it faces. Based on the results of the analysis, this study formulates four marketing strategies, namely SO, WO, ST, and WT, which can be applied to increase the competitiveness of Toko Sinar Utama. The SO strategy focuses on optimizing existing strengths and opportunities, the WO strategy aims to overcome weaknesses by utilizing opportunities, the ST strategy utilizes strengths to face threats, and the WT strategy seeks to minimize weaknesses and threats. This study concludes that Toko Sinar Utama has good potential to develop, but needs to overcome existing weaknesses, utilize available opportunities, and anticipate threats that may arise.

This study aims to analyze the potential of local wisdom-based creative economy in Soaib Village, Kemtuk District, Jayapura Regency. Soaib Village has cultural wealth and abundant natural resources, including organic cocoa and orchids, which make it potential to be developed into a sustainable creative economy sector. This research used a descriptive qualitative approach with data collection through observation, interviews, and documentation. Data analysis was conducted using the SWOT method, explanatory analysis, and Geographic Information System (GIS) to map the potential of existing resources. The results showed that organic cocoa and orchids are leading sectors that can be the driving force of the local economy. However, there are significant challenges, such as limited infrastructure, lack of technical training, cocoa pests, and limited market access. Support from organizations such as WWF in providing training and mentoring has had a positive impact, especially in improving community skills related to forest product management and orchid cultivation. The SWOT analysis revealed several key factors: (1) strengths in the form of natural resources and active community participation; (2) weaknesses in the form of lack of infrastructure and capital; (3) opportunities in the form of global demand for organic products and government support; and (4) threats in the form of climate change and competition from other regions. With more structured and inclusive management, this potential can be maximized to support sustainable economic development. This research emphasizes the importance of local wisdom as a foundation in creative economic development, while maintaining environmental sustainability. The resulting strategic recommendations include improving infrastructure, strengthening technical training, strengthening local institutions, and promoting awareness about the importance of sustainability. With these steps, Soaib Village is expected to become an example of successful management of local wisdom-based creative economy that can be replicated in other areas.

Rubber productivity is very important for the life and welfare of rubber farmers in Pangkalan Balai Sub-district, Banyuasin, where most of the population is rubber farmers. In this study, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was used to analyze the influence of the internal and external environment of rubber farmers that affect the strategies used to increase rubber productivity in Pangkalan Balai Sub-district. This study used a descriptive-qualitative method by conducting interviews with 10 rubber farmers spread across Pangkalan Balai Sub-district. The results of this study are known based on IFAS and EFAS and the SWOT matrix is ​​in quadrant III, namely using a defensive strategy. The implications of this study are used to increase rubber productivity in Pangkalan Balai Sub-district, namely by synergizing with the local government with a defensive strategy.

This study aims to determine the application of marketing strategies to the number of savings at PT. Bank Sumut Syariah Sub-Branch Office Marelan Raya, knowing the SWOT analysis in the application of marketing strategies to the number of savings, and knowing opportunities and challenges to the amount of savings at PT. Bank Sumut Sharia Sub-Branch Office of Marelanfood. Research is a qualitative type of research, the method of this research arises because there is a change in paradigm in viewing a reality or phenomenon. The data collection techniques use observation, interviews, and documentation. For data analysis techniques use data collection, data reduction, data presentation, and conclusion drawings, while triangulation is triangulation of sources, techniques, and time. The results of this study indicate that the marketing strategy of savings products in increasing the number of savings at PT. Bank Sumut Syariah KCP Marelan Raya is done with a 7P marketing mix, namely Product (product) Place (place), Price (price), Promotion (promotion), People (people), process (process), and physical evidence (physical evidence The challenge of marketing strategies is the lack of knowledge from the public about what products are offered at PT. Bank Sumut Sharia Parield Assistant Branch Office and its opportunities namely PT. Bank Sumut Syariah KCP Marelan Raya further increases socialization so that the public knows the product of PT. Bank Sumut Sharia Sub-Branch Office of Marelanfood.

This study presents an analysis of the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, which are the backbone of the national economy. Using qualitative and quantitative approaches, this study aims to identify the challenges and opportunities faced by MSMEs, as well as their impact on local economic growth. The subject of the research in this case is the Martabak Tip Top MSMEs. Data was collected through surveys, interviews, and relevant literature studies. The results of the analysis show that Martabak Tip Top MSMEs face various obstacles in their marketing strategy, such as digitalization and increasing consumer awareness of local products. This research is expected to provide strategic recommendations for stakeholders to support the development of MSMEs, so that they can contribute more to the national economy and job creation.