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Pondok Roti Da Jon is a small bakery business that has been established since 1986 in Bukittinggi. Pondok Roti Da Jon produces various traditional breads such as Malabar bread and fried bread. The Malabar bread produced by Pondok Roti Da Jon consists of two variants, namely original and pandan, while the fried bread consists of variants filled with coconut and banana. In the production process, Pondok Roti Da Jon is still done manually using improvised tools. Pondok Roti Da Jon's consumers are middle class and come from all walks of life, from children, teenagers, and adults. Currently, Pondok Roti Da Jon products are developing in a small-scale industry that grows by word of mouth, and its sales are distributed to markets around Bukittinggi. This design uses the 4D method consisting of 4 stages, namely the definition, design, development, and dissemination stages. Data collection techniques are primary data based on observations, interviews, and documents and secondary data obtained from books, journals, documents, newspapers, and the internet. The data analysis method is based on SWOT analysis, namely, Strengths, Weaknesses, Opportunities, and Threats. The concept used by Pondok Roti Da Jon is "Friendly, Family and Simple". This concept is the keyword for the author in determining the form of visual identity, starting with creating a logo as the main identity of Pondok Roti Da Jon. Apart from that, the author applies the principles of designing a logo in this design process.

This study aims to analyze consumer behavior in purchasing decision-making at traditional markets in Surakarta City. The focus of this research is to identify the factors that influence consumer purchasing decisions, such as price, product quality, location, service, and shopping habits. The method used is a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 100 respondents who are active consumers at several traditional markets in Surakarta, such as Pasar Gede, Pasar Klewer, and Pasar Legi. The data analysis technique used is multiple linear regression to examine the influence of independent variables on the dependent variable. The results show that price, product quality, and service have a significant influence on purchasing decisions, while location and shopping habits do not show a significant influence. These findings indicate that consumers in traditional markets in Surakarta tend to prioritize economic value and service interaction in their purchasing decisions. This research is expected to provide input for traditional market managers in improving competitiveness amidst the growth of modern markets.

In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing and adaptation to modern consumer tastes. The research method used is a qualitative approach with a case study, through direct observation, interviews with business actors, and documentation analysis. The results showed that the market penetration strategy implemented includes product innovation in the form of ready-to-eat packaging, utilization of digital media for promotion, and collaboration with local MSMEs and creative industry players. With the implementation of effective marketing strategies (4P), Saraba can maintain its traditional flavors while reaching new consumers in local and national markets. This research contributes to the development of marketing strategies for traditional products and suggests ways to improve the competitiveness of local products in the international market. This strategy is considered effective in increasing the visibility of Sarabba products among the younger generation and tourists. This research suggests the need for local government support in the form of training, product certification, and market access facilitation to strengthen Sarabba's existence as a competitive local culinary identity in the era of globalization.

In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing and adaptation to modern consumer tastes. The research method used is a qualitative approach with a case study, through direct observation, interviews with business actors, and documentation analysis. The results showed that the market penetration strategy implemented includes product innovation in the form of ready-to-eat packaging, utilization of digital media for promotion, and collaboration with local MSMEs and creative industry players. With the implementation of effective marketing strategies (4P), Saraba can maintain its traditional flavors while reaching new consumers in local and national markets. This research contributes to the development of marketing strategies for traditional products and suggests ways to improve the competitiveness of local products in the international market. This strategy is considered effective in increasing the visibility of Sarabba products among the younger generation and tourists. This research suggests the need for local government support in the form of training, product certification, and market access facilitation to strengthen Sarabba's existence as a competitive local culinary identity in the era of globalization.

Traditional markets serve a crucial function in fulfilling the community’s needs by facilitating transactions. As a selling place, traditional markets serve as a key source of income. Observing this phenomenon, this study investigates the factors that influence trader income. The objective is to explain how capital, business duration, product variety, and the use of QRIS affect traders’ income. The grand theory underpinning this research is the theory of income. This study was conducted among souvenir traders at Kumbasari Market, Denpasar, using a multivariate analysis approach with a sample size of 111 traders. Data were collected through offline surveys using questionnaires. The analysis technique employed was multiple linear regression. The results show that capital, business duration, product variety, and the use of QRIS have both partial and simultaneous positive and significant effects on trader income. Among these variables, capital exerts the greatest influence. The findings of this study are expected to enrich the development of economic science, particularly in relation to income, and serve as a reference for traders in formulating strategies to improve performance.

Traditional markets are characterized by fast-paced and diverse transactions, necessitating a reliable product monitoring system to enhance the efficiency of stock management and transactions. This study develops a monitoring system based on a loadcell sensor and a TCS230 color sensor to automatically classify product weight and type. The loadcell is used to measure product weight with high accuracy, while the TCS230 detects the color characteristics of products to distinguish between different types of commodities, such as various varieties of chili peppers. The development process includes sensor calibration, dataset collection, and the training and evaluation of a classification model. Experimental results show that the classification accuracy exceeds 90%, demonstrating the effectiveness of combining weight and color data for market product recognition.

Revitalization of traditional markets is a manifestation of the commitment of the Ministry of Trade of the Republic of Indonesia in efforts to improve the economy through development, empowerment, and then improving the quality of management in traditional markets as an effort to increase the competitiveness of traditional markets. The purpose of this study is to determine and examine the impact of the traditional market revitalization policy on Sukawati Market, because Sukawati Market is one of the markets with a high level of tourism productivity in Gianyar Regency. This study uses Qualitative methods, as well as the Policy Evaluation theory according to William N. Dunn (2003). This study found that the Evaluation of the Impact of the Sukawati Market Revitalization Policy has not achieved optimal results in all policy evaluation indicators, namely effectiveness, efficiency, adequacy, equity, responsiveness, and accuracy. The suboptimal revitalization policy at Sukawati Market as an effort to increase competitiveness in order to improve the welfare of traders is influenced by several things, namely human resource capacity, changes in infrastructure, and changes in market function after revitalization. The recommendations in this study are increasing human resource capacity, dissemination of information and promotion, and improving market governance.

Geopolitical tensions have evolved from peripheral risks to central drivers of global capital flows, disproportionately affecting Emerging Markets (EMs). This study provides a comprehensive bibliometric mapping of the academic landscape linking geopolitical dynamics, international finance, and investment in EMs. This study uses a dataset of 1,039 documents extracted from high-impact databases to analyze performance and conduct science mapping with R-Bibliometrix. The analysis covers publication trends, citation structures, and conceptual evolution over the last century, with a focus on the surge in literature post-2018. Results indicate an exponential growth in scientific production, peaking in 2024. The thematic structure reveals a shift from traditional debt crisis narratives (1990s) to contemporary concerns regarding sanctions, protectionism, and trade policy (2020s). Network analysis identifies three distinct clusters: (1) International finance and market mechanisms, (2) Political economy and development in the Global South, and (3) Institutional governance (IMF/World Bank). This paper bridges the gap between political science and financial economics by visualizing how international finance serves as the dominant anchor connecting developed economies (the USA and the UK) with key emerging markets (China and Indonesia) amid rising global fragmentation.

Lampung Tapis is a traditional Indonesian fabric that reflects the rich culture of the people of Lampung. Decorated with gold thread embroidery, Tapis symbolises aesthetic values, philosophy and social identity. In the context of globalisation, Tapis faces challenges in maintaining its sustainability due to the lack of appreciation and access to international markets. This research aims to introduce Lampung Tapis to the global community through promotion in international forums. The methods used included visual presentation, cultural narrative, and physical product exhibition at the Problematic Seminar on Global Accounting in Kyoto, Japan. The results of the activity showed an increase in participants' appreciation of the beauty and cultural values of Tapis Lampung, as evidenced by the audience's high interest in this fabric as a cultural symbol and business opportunity. The cultural story-based marketing strategy is an effective approach in introducing Tapis in the global market, while supporting its economic sustainability. In addition, cross-cultural collaboration and the use of digital platforms are seen as important for expanding market networks. By combining tradition and innovation, Lampung Tapis has great potential to become an Indonesian cultural icon at the international level. This research recommends strengthening synergies between the government, local artisans and the private sector to support the promotion and regeneration of Lampung's Tapis industry. This step will not only preserve the cultural heritage but also improve the welfare of the artisan community.

This study aims to conduct a narrative review of the Sharia insurance product innovation literature, focusing on market trends and consumer preferences. This study is intended to provide a comprehensive understanding of the current developments in the Sharia insurance industry and identify opportunities for future product innovation. This literature review uses a narrative literature review method, conducted using academic databases from leading books and articles such as Scopus, Google Scholar and Web of Science. Searches using the keywords “product innovation,” “sharia insurance or takaful,” “market trends,” and “consumer preferences” resulted in a selection of relevant articles, which were then analyzed and categorized based on the main themes of sharia insurance market trends, consumer preferences, and product innovation. The review period covers publications from 2015 to 2024 to capture the current dynamics in the industry. The review results show a significant increase in interest in sharia insurance, especially after the global financial crisis. Market trends show a steady growth in adopting Sharia insurance across countries, with increasing consumer preference for products under Islamic principles. Product innovation has evolved from traditional models such as Mudarabah and Wakalah to more sophisticated approaches, including hybrid and Waqf-based products. The study also reveals the need for more diverse products tailored to the specific needs of local markets. The review highlights the need for further research on innovative Takaful product development. Sharia Insurance companies need to focus on better understanding consumer preferences and developing products that comply with Shariah principles and offer competitive added value. In addition, there is a need to explore the integration of digital technologies in the development and distribution of Takaful products. The study provides a comprehensive view of the current landscape of product innovation in the Takaful industry, emphasising market trends and consumer preferences. The review not only fills the gap in the existing literature but also provides a foundation for future research in this emerging field.

Based on the great development that has included all aspects of life, including financial investment, and with the entry of technology with all its strength in facilitating business, great thought has begun to be given to explaining how technology affects investor behavior when entering the securities market. The research dealt with a digital platform (Trader4) and its impact on attracting investors to invest through it. The results showed that digital platforms have a great impact on investor behavior by providing many services that facilitate work for the investor, which prompted many investors to resort to digital platforms and invest through them and leave traditional markets. This gave indications that digital platforms have changed investor behavior through the attraction factors that they used towards the investor. The research presented a set of recommendations, the most important of which was to work on raising awareness and understanding among investors through the media and publishing on how to choose the right path in building their financial investments and using technology in its forms that help build society financially and investment-wise.

Traditional markets play an important role in the local economy in Indonesia, especially in creating jobs, income distribution, and preserving culture. This study uses a Systematic Literature Review (SLR) approach to analyze literature related to the role of traditional markets in improving the economy of people in Indonesia. Through the analysis of relevant scientific articles, it was found that traditional markets contribute to the informal sector, creating jobs, reducing economic disparities, strengthening social networks, and preserving local traditions and culture. However, challenges such as competition with modern markets and inadequate infrastructure are the main obstacles to the sustainability of traditional markets. This study recommends that revitalizing traditional markets through modernizing facilities, empowering traders, and implementing digital technology should be a policy priority to support inclusive and sustainable local economic development.

This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while strengthening brand image in the multicultural market. This research uses a descriptive-analytical method by collecting data through observation, interviews and documentation analysis. Research stages include planning, implementing training, implementing IMC strategies, monitoring and evaluation. The IMC strategy is implemented through various channels, including social media, paid advertising, traditional media, as well as organizing events such as the Central Property Festival. The research results show significant improvements in marketing strategy coordination, sales team skills, and synergy between the company and the local community. Apart from that, the implementation of IMC has been proven to be able to increase company brand awareness and support the growth of property sales in domestic and international markets. This research makes a practical and academic contribution by offering an integrated marketing strategy model that can be replicated in other property industry contexts. 

This research analyzes the implementation of Regional Government policy in the form of Payakumbuh Mayor's Instruction Number: 01/Instruction/Wk-Pyk/2023 concerning Waste Management. The method used in this research is a qualitative method, namely a case study approach, observation or observation and in-depth understanding of the phenomenon being studied, documentation and interviews with related parties such as traders in traditional markets, residents around the TPS and cleaning officers from the Payakumbuh City Environmental Service. . The research results show that the main obstacle is the community's unpreparedness for the Regional Government's policy to manage waste independently, as a result of the closure of the Payakumbuh Regional TPA due to the impact of the landslide disaster. Another inhibiting factor is that education about waste management has not been thoroughly provided to the community and the lack of support for the facilities needed as well as the application of sanctions and appreciation to the community in waste management. Adequate training and skills are needed, the application of sanctions and partnerships between local governments with the private sector and other social institutions in the promotion and sale of waste recycling products, so that the community is not only independent in waste management but also helps the government in solving waste handling problems.

Health checks in the market are an effort to determine the condition of a clean, safe, comfortable and healthy market environment. An unhealthy market will increase the density of flies which will have an impact on the transmission of fly-based diseases in the market. The purpose of this study was to determine the description of the health conditions of the market environment and the density of flies in the Traditional Markets of Kupang City. The type and design of the research used was descriptive research with a survey method. This research was conducted at the Traditional Markets of Kupang City in September-October 2024. The population in this study was the Traditional Markets in Kupang City. The samples in this study were Oebobo Market, Kasih Naikoten Market and Oeba Market. Data analysis was conducted descriptively, The results of the study showed that from 124 assessment variables obtained a total score of yes for Oebobo Market of 58 (46.77%), a total score of yes for Kasih Naikoten Market of 50 (40.32%) and a total score of yes for Oeba Market 44 (35.48%) with the third category of markets not meeting the requirements of a healthy market and the results of measuring the level of fly density at the Kupang City Traditional Market with each Market 3 points determined namely Meat Stall, Raw Fish Stall and Trash bin at Oebobo Market obtained an average fly density of 6 tails/blockgrill, at Kasih Naikoten Market the average fly density was 10 tails/blockgrill and at Oeba Market the average fly density was 9 tails/blockgrill with a high fly density category. Therefore, cooperation is needed between the government and the local community to maintain each other and create a healthy and clean market environment to avoid disease.

Modern markets have an impact on changes in profit levels in traditional markets in an area, although they do not have an impact on changes in turnover and the number of people working in traditional markets. The Service Team took the initiative to create a bazaar activity for MSMEs in Talang Padang, Tanggamus Regency with a strategy of providing free bazaar stands for 7 bazaar days. It is hoped that this activity can revive the market which was sluggish after the renovation and can provide space for micro, small and medium businesses to promote their superior products directly to the public.

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.

Traditional markets and supermarkets offer unique shopping experiences. Changes in shopping patternsreflect the complexity of social and economic dynamics. This study aims to understand the impact of consumerneeds and product quality on shopping preferences in the traditional market of Pesing Koneng, West Jakarta,benefiting academics, practitioners, and policymakers. The study employs an associative quantitative approachwith 96 respondents and questionnaires as research instruments. The analysis results indicate a positive influenceof consumer needs and product quality on shopping preferences. It is important to note that this analysis wasconducted solely in one traditional market without considering other variables or moderators that could affectshopping preferences more comprehensively.

Traditional food is known as market snacks because in the past these snacks were found in many traditional markets. In this modern era, some people consider that omelette rolls are an outdated traditional food or snack. The popularity of rolled omelets is increasingly eroded by modern snacks that are more contemporary and practical. This causes a lack of public interest in omelette rolls, especially the younger generation. This condition is feared to cause the rolled omelette, which is a traditional Indonesian culinary richness, to be forgotten in the future. Therefore, a diversification process must be carried out so that the rolled omelet remains in the market. The process of diversifying omelette rolls as a traditional food into a modern product, namely "Mini Crepe Roll" is a strategic step to maintain its existence and popularity in the midst of a more contemporary and practical onslaught of modern snacks. This Mini Crepe Roll product is an introductory food or dessert that is suitable to eat for Indonesian snack fans. Besides that, this food does not use harmful preservatives and is safe to consume. To attract customer interest, Mini Crepe Roll food products are packaged and served attractively, practically, and ready to eat. In this activity, not only focus on the mini crepe roll production process, but also on business and marketing aspects This is so that mini crepe roll products can be well received by consumers and have competitiveness in the market.

The song Lathi by Weird Genius became a global sensation due to its fusion of modern electronic music with traditional Indonesian culture. The inclusion of Javanese language in its lyrics stands out, adding emotional, spiritual, and cultural layers. This study explores the rationale behind the Javanese lyrics in Lathi, their role in enriching the song's meaning, and their influence on both local and global audience reception.This qualitative study adopts a descriptive-analytical approach, utilizing the song's lyrics, interviews with Weird Genius, and media reviews as primary data sources. Semiotic analysis reveals the symbolic significance of the Javanese lyrics. Findings indicate that these elements not only enhance Lathi's uniqueness but also emphasize Indonesia's cultural identity on the global stage. The phrase "Kowe ra iso mlayu saka kesalahan" conveys a universal moral message while showcasing local richness. The global success of Lathi highlights how integrating traditional elements into modern art can effectively appeal to international markets. This study underscores the strategic value of promoting local culture through contemporary art to sustain cultural identity amid globalization.