Publication Search

This research examines the documentation process of Alahan Muaro Paninggahan, an economic and cultural tradition in Nagari Paninggahan, Solok Regency, West Sumatra. The alahan system is a form of natural resource management passed down through generations and serves as a social, economic, and cultural identity platform for the local community. In a modern context, this research highlights how digital technology is beginning to be utilized to document, promote, and preserve the alahan tradition through social media, visual content, and other digital platforms. The research method used was descriptive qualitative, with data collection techniques including field observation, in-depth interviews, and photo and video documentation. The results indicate that digitalization plays a significant role in introducing local cultural values to a wider audience and increasing public awareness of the potential of a tradition-based economy. In addition to preserving culture, digitalization is also an effective strategy for supporting tourism promotion and strengthening regional identity.

This study discusses the strategy of expanding the local Micro, Small, and Medium Enterprises (MSMEs) market through the development of Tourism Villages as a solution to limited market access and low competitiveness of MSME actors. MSMEs in Indonesia often face obstacles in aspects of the marketing mix such as venues, prices, products, and promotions. Through a qualitative approach, this study analyzes the direct impact of Tourism Villages on increasing market access, product innovation, and the role of innovation diffusion in encouraging technology adoption by MSME actors. The results of the study show that Tourism Villages such as Pujon Kidul, Taman Sari, and Sokobanah Daya are able to become a catalyst for the local economy by attracting tourists as potential consumers, reducing operational costs, and creating an innovation ecosystem that supports the growth of MSMEs. BUMDes (Village-Owned Enterprises) play an important role in digital promotion, product packaging development, and strengthening the capacity of local business actors through training and mentoring programs. Moreover, Tourism Villages encourage collaboration between stakeholders such as village governments, educational institutions, and private sectors in building sustainable local entrepreneurship. They also facilitate knowledge sharing and cultural preservation while integrating economic, social, and environmental values. Although there are still challenges such as lack of managerial skills, limited access to capital, and dependence on tourism seasons, the potential for long-term impact remains high. This study concludes that the integration of Tourism Village development with MSME strengthening strategies can be a model for inclusive and sustainable village economic empowerment. These findings provide practical recommendations for village governments, BUMDes managers, and MSME actors in building effective synergies that accelerate local economic growth and resilience.

The Aek Sijorni Natural Bath in South Tapanuli Regency holds great potential as a regional tourism icon, with its tiered waterfalls and unique natural atmosphere. This study aims to formulate a model for optimizing tourism development based on sustainability, technology, and local community participation. A mixed methods approach was employed. The findings indicate that development of the area should focus on improving basic infrastructure, enhancing cleanliness, and providing additional facilities such as dining areas and recreational zones. Furthermore, strengthening digital promotion and actively involving the local community are proven to be key factors in creating a competitive and sustainable destination. Strategic recommendations are centered on multi-stakeholder collaboration and the use of information technology to generate broader economic and social impacts for the surrounding communities.

Tourism is a sector strategy in encouraging regional economic growth, cultural preservation, and improving community welfare. Binjai City, as one of the buffer areas of Medan Metropolitan, has a number of areas that have the potential to be developed into leading tourist destinations. However, un-til now there has been no directed and integrated development strategy for areas that have this potential.This research aims to identify and analyze the potential for the development of leading tourist areas in Binjai City through the Mixed Methods approach, which is a combination of qualitative and quantitative methods. The focus of the study is directed at three strategic areas, namely Taman Merdeka Binjai, the Binjai Grand Mosque Area, and the Jalan Veteran Culinary Village, which have strong historical, so-cio-cultural, and local economic potential but have not been optimally exploited.Data was collected through a survey of 150 respondents consisting of tourists, MSME actors, local communities, and government officials, as well as in-depth interviews with 12 key informants. The re-sults of the quantitative analysis showed that the attractiveness of the area and community support re-ceived the highest score in respondents' perception, while infrastructure and the use of digital technolo-gy are aspects that still require special attention. Qualitative analysis supports these findings, where vari-ous technical and institutional constraints are still found that hinder sustainable development.The results of data integration show that the potential for the development of leading tourist areas in Binjai City is quite high in terms of location, cultural value, and support from the local community. However, to realize a competitive region, strategic interventions are needed in the form of improving the quality of infrastructure, digitizing promotions, and collaboration between sectors. Policy recommenda-tions are filled with institutional capacity strengthening, community empowerment, and the establish-ment of tourism development programs based on local and sustainable potential.

Lau Kawar Lake, a natural tourism area located on the slopes of Mount Sinabung in Karo Regency, North Sumatra, holds significant potential for the development of nature and culture-based tourism. However, the growth in tourist visits has not yet met expectations due to limited accessibility across various dimensions. This study aims to formulate strategies for improving physical, informational, and institutional accessibility in support of sustainable regional development.The research adopts a mixed methods approach, emphasizing primary data collection through field observations, interviews with key stakeholders and village officials, as well as surveys of 60 tourist respondents. Findings reveal that, overall, the three dimensions of accessibility are still rated as "fair," with average scores ranging from 3.28 to 3.36. The main barriers identified include inadequate road infra-structure within the area, lack of dedicated public transportation for tourists, limited official digital promotional content, and weak institutional coordination in area management. A synthesis of the quantitative and qualitative results indicates that the development of Lau Kawar Lake requires an integrative approach that combines spatial planning, community-based governance, and local policy interventions.Based on these findings, several strategic recommendations are proposed: (1) improvement of access roads and landslide-prone areas through Special Allocation Fund (DAK) for infrastructure; (2) provision of dedicated public transportation for tourists with fixed routes and schedules from the nearest city center; (3) installation of directional signs and visual information boards in aesthetically pleasing formats and bilingual language; (4) establishment of a Digital Promotion Team involving local actors and institutions; (5) capacity-building programs for the community in tourism services, home stay management, and culinary entrepreneurship; and (6) formation of a Cross-Sectoral Accessibility Coordination Forum for Lau Kawar Tourism as a medium-term planning and monitoring platform.This study contributes contextually to strengthening the accessibility dimension as a key prerequisite for advancing local tourism destinations towards sustainable, inclusive, and locally grounded development.

In promoting a cultural arts performance, the success of an event is determined not only by the quality of the performance itself but also by the effectiveness of the marketing communication strategy implemented. In today’s digital era, organizers of cultural art performances face increasingly complex challenges, including shifts in audience media consumption behavior, rapid developments in communication technology, and the need to build sustained digital engagement between organizers and stakeholders.This study adopts the Integrated Marketing Communication (IMC) theory to examine the marketing communication strategies implemented by the Department of Culture and Tourism of Surakarta City in promoting the Solo International Performing Arts (SIPA) event in 2024. The research methodology includes in-depth interviews with organizers and document analysis of promotional materials and publication activities.The findings indicate that the department applied eight elements of integrated marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, mobile marketing, and personal selling. Each element was carried out synergistically to build awareness, attract public interest, and shape a positive image of the SIPA event in society.The implemented strategy has successfully reached a broader audience through digital channels such as social media and official websites, as well as through direct approaches like local media publications and collaboration with art communities. However, challenges remain in delivering more innovative and creative promotional content to enhance the event’s appeal. These findings offer important implications for cultural event managers, emphasizing the need for structured, consistent, and audience-relevant promotional strategies in the digital era. A well-integrated marketing communication approach not only strengthens public engagement but also reinforces the identity and sustainability of cultural events like SIPA on both local and international levels.

This study aims to analyze the management of ecotourism in Uma Palak Lestari, Subak Sembung Peguyangan, Denpasar City, from the perspective of collaborative governance to realize sustainable tourism. The research applies a descriptive qualitative approach. The data collection techniques used were observation, interviews, and documentation. The research findings show that the implementation of collaborative governance, involving local communities, government, traditional institutions, and CSR of Pertamina, significantly supports sustainable tourism. The collaboration encompasses participation, legitimacy, trust, accountability, and shared understanding. The process results in increased community empowerment, conservation of subak culture, and local economic development. However, challenges such as the lack of clear legal framework and limited promotion efforts are noted.

This community service program focuses on empowering the local community of Kertosari Village, Purwosari District, Pasuruan Regency, through creative batik-making based on local wisdom. This activity aims to support the development of sustainable ecotourism and enhance the competitiveness of tourist destinations in the global era. Tourism, as defined in Indonesian Law No. 10 of 2009, includes activities aimed at recreation, self-development, and exploration of local attractions. Kertosari Village, recipient of the 2019 Indonesia Sustainable Tourism Award, has strong potential as an ecotourism village with unique natural and cultural assets. Through training and capacity-building, this program seeks to equip local residents with batik-making skills that can serve as cultural products for tourism promotion. Funded by Universitas 17 Agustus 1945 Surabaya and supported by community partners, this initiative includes training sessions, seminars, and publications in SINTA-accredited journals and digital platforms. The expected outcomes are increased community participation in tourism, enhanced creative skills, and economic empowerment. Ultimately, this program aims to strengthen the identity of Kertosari Village as a sustainable tourist destination, while preserving local cultural heritage through batik.  

This study aims to analyze the influence of environmental quality and sustainability on visit intention at the Mangrove Wonorejo tourism site in Surabaya, with tourist recommendation as a mediating variable. The background of this research is based on the high tourism potential of mangrove areas in coastal Surabaya, which still faces challenges in maintaining environmental quality and consistently applying sustainability principles. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 100 respondents who had visited Mangrove Wonorejo, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both environmental quality and sustainability have a significant influence on visit intention. Additionally, these two variables also significantly affect tourist recommendations. Tourist recommendation is proven to significantly mediate the relationship between environmental quality and sustainability toward visit intention. These findings indicate that positive visitor experiences encourage tourists to recommend the destination to others, which in turn strengthens the intention to revisit. This research offers theoretical contributions to sustainable tourism marketing and practical recommendations for ecotourism managers to integrate conservation strategies with experience-based promotion.

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage

This research explores cultural preservation strategies through the development of the tourism sector, using the Surakarta Palace as a case study. The Surakarta Palace, a cultural heritage site in Central Java with significant historical and cultural value, plays a vital role in preserving Javanese traditions while contributing to regional tourism growth. This study adopts a descriptive qualitative method with data collected through observation, interviews, and documentation. The findings reveal that the Surakarta Palace actively preserves culture through various initiatives such as organizing traditional ceremonies, staging classical Javanese art performances (like gamelan and wayang), and managing museums that house historical artifacts and royal collections. These strategies serve not only to maintain cultural continuity but also to increase the attractiveness of the palace as a cultural tourism destination. Despite these efforts, several challenges remain. These include limited financial resources, minimal use of digital media for promotion, and the lack of public awareness—especially among younger generations—regarding the importance of cultural heritage. To address these challenges, the study emphasizes the need for integrated collaboration between the government, the Surakarta Palace institution, and the surrounding community. Strengthening digital-based promotional strategies and educational outreach is also considered essential to increase public engagement and sustainable tourism impact. In conclusion, the Surakarta Palace serves as a strategic model for cultural preservation within the tourism framework. By improving stakeholder cooperation and adapting to technological advances, cultural heritage can be preserved effectively while supporting local economic development through tourism. Therefore, cultural preservation and tourism development should be positioned as complementary efforts, where the sustainability of both depends on strategic planning, inclusive participation, and adaptive innovation in facing the dynamic demands of modern tourism.

Kebun Raya Mangrove (KRM) Surabaya is the first thematic botanical garden in Indonesia that focuses specifically on the mangrove ecosystem. It serves multiple functions, including conservation, education, research, and recreation. With its ecological uniqueness, KRM has strong potential to develop into a prominent ecotourism destination. However, post-pandemic conditions have seen a significant decline in visitor numbers, indicating the urgent need for more effective and targeted marketing strategies. This study aims to identify and evaluate marketing strategies that can enhance tourist interest and increase visitation to KRM Surabaya. The research adopts a descriptive method with a qualitative approach by collecting both primary data (through observations and interviews) and secondary data, which are then analyzed thematically. The findings indicate that KRM is currently facing several critical challenges, including limited accessibility, inadequate digital promotion, and environmental maintenance issues. Existing marketing efforts—such as affordable ticket pricing, minimal promotion via the official social media accounts of the Food Security and Agriculture Service, and limited collaboration with local SMEs—have not successfully expanded KRM’s market reach or visibility. To address these gaps, the study recommends a comprehensive marketing strategy that includes the optimization of digital marketing through official KRM-managed social media channels, strategic partnerships with ecotourism influencers, the organization of thematic events (e.g., mangrove festivals), and the innovation of mangrove-based products that can boost local identity and visitor engagement. By implementing these strategies, KRM is expected to strengthen its destination branding, attract a broader audience, and establish itself as a leading model for sustainable tourism in Surabaya and beyond.

The advancement of digital technology has revolutionized the way tourism destinations are promoted, particularly by local communities. This article presents the results of a community service program conducted by graduate students of the Master of Communication Science at Universitas Paramadina, Cikarang Campus, focusing on optimizing tourism promotion through digital marketing in Kampoeng Kita Setu, Bekasi Regency. The program aimed to empower local Tourism Awareness Groups (Pokdarwis) through a series of activities such as seminars, workshops, the launch of a digital tourism map, digital content creation training, and the signing of an Implementation Agreement. The primary objective was to enhance the capacity of Pokdarwis in utilizing social media as an effective and sustainable promotional tool. Collaboration among community members, academics, and local government emerged as a key factor in developing community-based tourism. The program outcomes indicate a significant improvement in digital literacy among Pokdarwis members and a growing commitment to independently and professionally manage destination promotion.

Sanrobone Village in Takalar Regency has promising coastal tourism potential, such as mangrove forests, traditional ponds, and local maritime culture. However, this potential has not been optimally managed by the local community. This community service activity aims to increase the capacity of the Tourism Awareness Group (Pokdarwis) as a driving force for community-based tourism development. The implementation method includes field observation, destination management training, digital promotional content creation workshops, assistance in preparing integrated tour packages, and activity evaluation. The results of the activity showed an increase in Pokdarwis' understanding and skills in managing tourist destinations, promoting local potential through social media, and preparing attractive local wisdom-based tour packages. In addition, this activity also succeeded in encouraging synergy between Pokdarwis, the village government, and MSME actors in developing village tourism. This community service activity is expected to be a model for sustainable community-based tourism development in other coastal areas, while contributing to achieving sustainable development goals (SDGs) in the tourism sector.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

This community service aims to improve the role of Karang Taruna as a village development agent in Sanrobone Village, Takalar Regency. The problems faced by Karang Taruna in this village include low organizational capacity, minimal entrepreneurial skills, and lack of use of digital technology in promoting village potential. This activity was carried out through several stages, namely identification of needs, leadership and organizational management training, entrepreneurship workshops, digital marketing training, and implementation of real actions in the form of arranging mangrove tourism areas. The results of the activity showed a significant increase in participants' understanding of organizational management, preparation of work programs, development of business ideas based on local potential, and use of social media for promotion. In addition, participants succeeded in carrying out environmental conservation activities as part of efforts to develop village tourism. This activity is expected to be a model for empowering village youth based on Karang Taruna which can be replicated in other villages to encourage sustainable village development.

Yohanes N. Gela Loy, NIM 33120041, Thesis entitled "Analysis of Fixed Asset Revenue and Its Contribution to Local Original Income (PAD): Case Study at Lasiana Beach Kupang". Under the guidance of Mrs. Maria Goreti Malut as the first supervisor and Mr. Antonius Y.W. Timuneno as the second supervisor. The problem raised in this study is how fixed asset revenue from the Lasiana Beach Kupang tourist area can contribute to increasing Local Original Income (PAD). The purpose of this study is to analyze the extent to which the utilization of fixed assets owned and managed by the East Nusa Tenggara Provincial Government can contribute significantly to PAD. This study uses a qualitative method with primary and secondary data sources. Data collection techniques were carried out through interviews with the NTT Provincial Tourism Office as well as documentation of financial reports and PAD revenue targets for 2021–2023. The results of the study indicate that although there has been an increase in revenue every year, its contribution to PAD has not been optimal. This is caused by several factors, including: damage to facilities such as stalls and sales stalls, minimal tourism promotion, and lack of supporting facilities. Therefore, to increase the contribution of fixed assets to PAD, infrastructure improvements, increased tourism promotion capacity, and strategic cooperation with the private sector are needed so that asset management can run effectively and sustainably.

This study aims to examine the village government's strategy in developing the tourism potential of Lake Rana Kulan, located in Rana Kulan Village, Elar Sub-district, East Manggarai Regency. The research uses a descriptive method with a qualitative approach. Data collection techniques include interviews, observation, and documentation, using both primary and secondary data sources. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. The study adopts the tourism development components theory by Gunn (2002), which includes attraction, service/facilities, promotion, transportation, and information. The results show that the village government is working to develop tourism attractions such as the lake's natural beauty, fishing and swimming activities, as well as cultural attractions like festivals. In terms of facilities, gazebos, toilets, parking areas, a stage, and trash bins are available, although food stalls and accommodations remain limited. Basic infrastructure such as solar power (PLTS) and internet networks are in place, but clean water supply remains a challenge. Promotion is conducted through social media and cultural festivals, with plans to develop a village website. Road access to the location is still damaged but under repair, supported by local motorcycle taxi services. In terms of information, there are directional signs and digital access via Google Maps and the Jadesta website. Overall, the strategies implemented indicate the village government's commitment to tourism development, although infrastructure and facility limitations remain obstacles.

Jorong Lubuk Sao, located in Nagari Dalko, Agam Regency, has great potential in the plantation, fisheries, and agriculture sectors. This study systematically examines the external factors influencing economic development in Jorong Lubuk Sao through an integrated PESTEL-SWOT analytical framework. Qualitative research methods were applied through observation and interviews with local economic actors. The findings reveal that six key external dimensions – political, economic, socio-cultural, technological, ecological, and regulatory aspects – substantially influence the village's economic progression. Furthermore, the SWOT examination pinpoints internal capabilities and limitations, along with external prospects and risks, which collectively shape the community-driven tourism development initiatives. This study recommends the need to enhance community awareness, improve promotion efforts, and secure government support to achieve sustainable economic development.