Publication Search

This research explores the strategic positioning of Pegadaian UPC Ajibarang’s products using the Boston Consulting Group (BCG) matrix as a tool for evaluating market performance and future potential. Pegadaian plays a crucial role as a microfinance institution by offering accessible financial solutions such as gold/jewelry pawning, gold savings (digital and physical), installment-based precious metal purchases, electronic pledging, KUR based on vehicle ownership documents, and Hajj savings plans. The study employs a qualitative descriptive approach, gathering insights from comprehensive interviews with both employees and customers. Findings indicate that each product faces unique obstacles and opportunities. Key challenges include customer dissatisfaction regarding service quality, limited adoption of cashless transactions by elderly clients, and traditional promotional methods relying on brochures and word-of-mouth. By mapping products based on market share and growth prospects through the BCG matrix, the study identifies which offerings should be prioritized for development, stability, or rebranding. In response, it is recommended that Pegadaian UPC Ajibarang enhance its marketing and customer service strategies, broaden digital engagement efforts, and introduce user-friendly technological solutions for older clientele. These steps are essential to strengthen competitiveness and ensure long-term sustainable growth for their most promising financial products.

Public service is an essential element that reflects the quality of governance in Indonesia, particularly in population administration, which includes the issuance of important documents such as ID cards (KTP), family cards (KK), birth certificates, and death certificates. Along with technological advancements, Indonesia launched the Digital Population Identity (IKD) application to improve efficiency and reduce reliance on physical documents. This study aims to evaluate the positive public’s response of the IKD application in Singosari District, Malang Regency, as well as to identify the challenges and factors influencing the implementation of this policy. The research method used is descriptive qualitative research with approaches such as interviews, observations, and documentation. The findings show that although the IKD application facilitates the administrative process, there are still challenges such as a lack of public’s response, limited mobile device availability, and technical issues with the application. Socialization through social media and the improvement of operator capacity are key supporting factors for the success of the implementation. This study contributes theoretically to the development of E-Governance concepts and practically highlights the importance of digital education for the public. It is suggested that enhanced socialization for groups less familiar with technology, improved supporting infrastructure, and training for service operators are necessary to ensure the success of the IKD application in population administration services in Singosari District.

The First 1000 Days of Life (HPK) period is a crucial time that greatly influences a child's physical and cognitive development. During this period, fulfilling nutritional needs, especially through exclusive breastfeeding and appropriate complementary feeding, is very important. This community service activity aims to improve mothers' understanding of the importance of exclusive breastfeeding for mothers and babies. This community service activity was carried out by providing education to 12 breastfeeding mothers at the Sinar Kasih Integrated Health Post, Allang Asaude Village, Waesala Health Center area, Huamual District, West Seram Regency, through the distribution of leaflets and interactive question and answer sessions. The results showed that this activity succeeded in improving the understanding of the counseling participants about the benefits of exclusive breastfeeding for babies and mothers. This education is expected to encourage better exclusive breastfeeding practices, which will have a positive impact on children's health in the future.

Gross motor development is essential for elementary students’ physical growth and learning. Traditional games are a fun and culturally rich method to stimulate gross motor skills. To examine the effectiveness of the Karapan Sapi traditional game in improving gross motor skills among 4th-grade students at SDN Bubutan IV Surabaya. This study employed Classroom Action Research (CAR) in two cycles involving 26 students, using observation, interviews, and documentation for data collection. Initial observations showed most students were in the "Less Skilled" category. After the intervention using the Karapan Sapi game, all students progressed to the "Highly Skilled" category. The Karapan Sapi game enhanced not only physical abilities but also teamwork, student engagement, and appreciation for local culture. The Karapan Sapi traditional game is an effective and enjoyable educational tool to improve elementary students’ gross motor skills through contextual and cultural-based learning.

The nutritional status of toddlers significantly influences their growth and development, especially during the first five years of life. PSG 2017 data indicates that the prevalence of stunting in toddlers is 27.5%, underweight 8.0%, severely underweight 3.1%, malnutrition 22.8%, and overnutrition 17.8%. If left unaddressed, nutritional problems can lead to growth disorders, increased susceptibility to illness, and physical, psychomotor, and mental development delays.Higher education institutions play a role in community service, such as providing nutrition education for mothers of toddlers at Mitra Medika Tanjung Mulia Hospital. This activity was conducted in collaboration with Posyandu at RT 17, Kendang Mas Village, including toddler weight monitoring and education for health cadres and parents. Among 15 participating toddlers, 8 (53%) had good nutrition, 4 (26%) were undernourished, and 3 (21%) were overnourished. Counseling through lectures and leaflets effectively improved mothers’ knowledge of balanced nutrition and food preparation.

Innovation is a key element in improving business competitiveness and sustainability. This study uses the Systematic Literature Review (SLR) method to analyse the relationship between resources and innovation strategies in entrepreneurship. A total of 22 Scopus-indexed articles were reviewed using the PRISMA approach, focusing on the types of resources (human, financial, technological, informational, and physical) and forms of innovation (product, process, and managerial). The results show that product innovation is largely supported by human resources and technology, where the skills and creativity of the workforce play an important role in the development of new products. Process innovation relies on technology and information, especially in production efficiency and operational digitalisation. Meanwhile, managerial innovation is closely related to human resource management and organisational strategy, which enables companies to be more adaptive to market changes. This study enriches the Resource-Based View (RBV) and Dynamic Capabilities theories, and provides insights for entrepreneurs and policy makers in developing resource-based innovation strategies. In conclusion, successful innovation in entrepreneurship depends on optimal resource utilisation and appropriate policy support to create sustainable innovation.

"Isi Piringku" is a dietary guideline developed by the Ministry of Health of the Republic of Indonesia as part of a balanced nutrition campaign. Understanding this concept is particularly important for elementary school-aged children, as this is a critical period for physical growth, mental development, and the formation of healthy lifestyle habits. A balanced nutritional intake plays a vital role in improving learning concentration, supporting physical activity, and preventing various diseases caused by nutritional deficiencies or excesses. However, the dietary behavior of elementary school students remains far from balanced nutrition principles, with an average achievement of only 53.9%. Based on this condition, this Community Service Program (PkM) aimed to improve the knowledge, skills, and behavior of Youth Red Cross (PMR) members at SDN Krapyak in consuming food according to balanced nutrition guidelines using the “Isi Piringku” media. The activities carried out included obtaining permission, conducting socialization, training on the use of the “Isi Piringku” media, and providing ongoing mentoring. Through this program, it was expected that PMR members could become change agents and role models for their peers in implementing healthy and balanced eating habits. The results of the activity showed that the mentoring was successfully conducted. There was a significant improvement in the knowledge and skills of PMR members, as reflected in the increase in the average score from 70.8 to 90.97 after the intervention. This indicates that the approach using the "Isi Piringku" media is effective in promoting balanced nutritional behavior among elementary school children.

"Isi Piringku" is a dietary guideline developed by the Ministry of Health of the Republic of Indonesia as part of a balanced nutrition campaign. Understanding this concept is particularly important for elementary school-aged children, as this is a critical period for physical growth, mental development, and the formation of healthy lifestyle habits. A balanced nutritional intake plays a vital role in improving learning concentration, supporting physical activity, and preventing various diseases caused by nutritional deficiencies or excesses. However, the dietary behavior of elementary school students remains far from balanced nutrition principles, with an average achievement of only 53.9%. Based on this condition, this Community Service Program (PkM) aimed to improve the knowledge, skills, and behavior of Youth Red Cross (PMR) members at SDN Krapyak in consuming food according to balanced nutrition guidelines using the “Isi Piringku” media. The activities carried out included obtaining permission, conducting socialization, training on the use of the “Isi Piringku” media, and providing ongoing mentoring. Through this program, it was expected that PMR members could become change agents and role models for their peers in implementing healthy and balanced eating habits. The results of the activity showed that the mentoring was successfully conducted. There was a significant improvement in the knowledge and skills of PMR members, as reflected in the increase in the average score from 70.8 to 90.97 after the intervention. This indicates that the approach using the "Isi Piringku" media is effective in promoting balanced nutritional behavior among elementary school children.

This study aims to evaluate the effectiveness of the book lending policy at the Digital Library of the State University of Medan (UNIMED) and explore student responses to the policy. The method used is a qualitative descriptive approach, with data collection through interviews and observations in the Digital Library building. The results of the study show that most students understand and feel helped by the new policy that requires the use of digital applications for book borrowing, which is considered to improve accessibility and convenience. However, there are concerns about the security of personal data, as well as dissatisfaction regarding the withdrawal of physical library cards. Overall, while this policy is effective, there is still a need for improvement, especially in the aspects of data security and better socialization. The proposed recommendations include improving security systems, more intensive policy socialization, and the development of additional in-app features to improve the user experience.

Stunting is a persistent nutritional problem in Indonesia, especially among children under five, affecting the nation's human resource potential. The high prevalence of stunting leads to long-term issues in cognitive development, physical growth, and the overall productivity of the younger generation (Ministry of Health, 2023). This community service initiative seeks to enhance the role of public administration in promoting policies and programs aimed at reducing stunting. It involves education, training, and hands-on community support, coordinated with government officials, health cadres, and local leaders. The initiative utilizes local media to increase awareness about proper nutrition. The results show a noticeable improvement in community knowledge about stunting and balanced nutrition, with both officials and residents actively participating in stunting reduction efforts. This service emphasizes the importance of strengthening public administration through capacity-building, intersectoral coordination, and the use of information technology to meet program objectives. Recommendations are made for sustainable, participatory, and data-driven approaches to stunting reduction.

This research aims to determine marketing strategies through SWOT analysis with a focus on segmentation, market position, targeting and marketing mix, which aims to increase consumer buying interest at Restaurant Garuda. The research results show that Restaurant Garuda implements various marketing mix strategies that influence the SWOT analysis, placing it in quadrant I (SO quadrant). This indicates a successful implementation of the odds and profits strategy, although with a slight difference of 2.4:2.95. Garuda Restaurant emphasizes the aspects of price, product, location and physical form of the building as the main factors that stimulate consumers' buying interest to try and remain loyal to their products. To maintain and increase consumer buying interest, it is recommended that Restaurant Garuda adopt product development strategies, improve brand image and maintain price stability. By implementing these strategies, it is hoped that Restaurant Garuda can maintain and increase their market share and customer satisfaction.

At the age of 0-5 years, it is a very important period in the development of a child. At this time, the development process takes place quickly. At this time, it is a sensitive period, because during this time children are especially easy to receive stimuli from their environment. At this time, children are ready to do various activities to better understand and master their environment, which is also a golden age. The golden age where children begin to be sensitive to receive various stimulations and various educational efforts from their environment, both intentional and unintentional. The purpose of this research is to find out the characteristics of spiritual development in children aged 0-5 years. This research discusses how physical development, intellectual development, emotional development, social and moral development in children. This research uses a literature study method (library research) which involves explanations from books, journals that are relevant to the object of study.  

The aim of this research is to find out how the role of e-commerce increases opportunities for MSMEs in Indonesia. The method used in this research is a qualitative approach with literature study as the main data source. We carried out the data collection process by searching literature with the keyword "The role of e-commerce in Indonesian MSMEs." on the Google Scholar platform. The results show that e-commerce has made a significant contribution to the MSME players themselves. The role of e-commerce has also increased since the COVID-19 pandemic, which at that time became the main solution for MSMEs to survive amidst the crisis caused by restrictions on physical activity. With e-commerce integrated with social media, MSMEs can still operate and maintain income because they are able to adapt to changes in market behavior. However, this research also identified several main challenges, one of which is the low interest in reading which causes a lack of digital literacy among MSME players. Therefore, technology training, digital infrastructure development, and policies that support the empowerment of MSMEs in the digital era are needed. By conducting this research, of course there is hope that strategic steps can be formulated to maximize the potential of e-commerce, not only in expanding market access on a global scale, but also being able to increase the global competitiveness of MSMEs in a sustainable manner.  

Technology 5.0 is the most recent evolution of technology, which connects the physical and digital worlds more integratively and effectively. This era marks a significant change in the way technology is integrated into human life. In creating new innovations in this technological era, female entrepreneurs have an important role. Through collaboration which includes cross-sector cooperation, network development and the use of technology, we can encourage economic growth that is inclusive and relevant to modern human life. This research provides evidence that initiatives led by women have high adaptability and tend to produce innovations that are more humane and user-oriented. In this way, collaboration between women entrepreneurs not only strengthens their role in the economy, but also enriches the innovation ecosystem in the technology 5.0 era.

Computer assembly is the process of putting together various hardware components to ensure the computer functions optimally. To assemble a computer correctly, a deep understanding of its hardware, both logically and physically, is essential. Additionally, in order for the computer to be used for its intended purpose, software installation is required. This installation includes programs like Microsoft Windows, Microsoft Office, and others, which help adjust the software to the installed hardware and unpack compressed files. This community service activity is held at SMK Lowis Sakti, Sakra Timur, focusing on computer assembly and installation training. This process plays a vital role in the development and maintenance of efficient and reliable computer systems. A comprehensive knowledge of assembly and installation procedures is necessary to ensure optimal system performance and security. Therefore, the goal of this training is to equip SMK Lowis Sakti students with the skills to assemble and install computers independently, enabling them to apply this knowledge both in school and in the workforce.

In general, the definition of sport is a person's physical and psychological activity which aims to maintain and improve the quality of health. Sport is very important for human life. The reason is, regular exercise has a positive impact on physical development. Not only does it have a positive impact on a person's physical development, but it also has an impact on their mental development. This effect increases the efficiency of the body's organs, normalizes blood circulation, breathing and digestion. One of the efforts to find out how much public awareness there is about sports is that the Tangerang City Government, through the Youth and Sports Department, is carrying out a derivative program from the Ministry of Youth and Sports, namely socializing the Sports Development Index related to where this program can be a benchmark for how fit the people of Tangerang City are. The implementation will be held on November 21 2024, which will coincide in the Cisadane Building Hall, Tangerang City.

This article examines family efforts to prevent stunting through nutritious food processing based on local food ingredients. Stunting, as a result of chronic malnutrition in the first thousand days of life, threatens the quality of physical growth, cognitive development, and long-term productivity. The utilization of local food ingredients such as vegetables, fruits, animal protein, and regional carbohydrates is considered a strategic solution that is affordable, nutritious, and easily accessible. Through a literature review method, this article explores the economic and health benefits of local foods and the importance of creativity in their processing. The study emphasizes the role of families in creating a balanced diet, encouraging healthy eating habits and supporting a stunting-free generation. The conclusion of this article highlights the importance of a multisectoral approach to sustainable stunting prevention, in order to create a healthier and more productive future for the nation.

Stunting is a condition of toddlers that has a negative impact on growth and development when compared to age. The incidence of stunting is a major nutritional problem facing Indonesia, and stunting is a topic that needs attention from all quarters given its impact. Lack of information about stunting can lead to quite a lot of misconceptions in the community, including the assumption that stunting is a normal condition for less height, even some parents do not know about stunting This study is a qualitative research. Initial informants were determined using purposive sampling technique. This study aims to help toddlers achieve optimal physical growth according to their age, improve cognitive development of toddlers through nutritious nutritional intake, and conduct early detection of stunting cases through regular growth monitoring at the puskesmas. There are five villages targeted by this program, namely ie masen kaye adang village with 13 stunting toddlers, lamgugob village with 6 toddlers, kopelma village with 12 toddlers, rukoh village with 20 toddlers, and dayah raya village with 17 toddlers. The implementation of the PMT program in August has been done carefully. One important preparation was the training given to cadres in each village. These cadres will be responsible for assisting in the implementation of the program, including in terms of preparing the food menu that will be given to stunted children.

The construction of the pier at Pasir Kuning Beach, Tempilang, West Bangka Regency, Bangka Belitung Islands, aims to improve access and facilities for visitors. The beach is famous for its yellow sand beauty and distinctive cultural attractions, such as the tradition of the Ketupat War. The planned pier will support tourism activities by providing facilities for tourist boats and improving safety in shipping. This study evaluates the technical and topographic aspects needed to determine the most appropriate location of the pier. By taking into account factors such as tides, waves, and currents, the optimal location for the construction of the pier was successfully identified. This study uses a quantitative descriptive method with secondary data collection and financial analysis involving parameters such as Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (BCR), and Payback Period (PP). The results of the analysis show that this project is financially feasible, with an NPV of IDR 2,664,366,232.32 (10% discount) and IDR 1,583,944,003.86 (15% discount), IRR of 13.1%, BCR of 1.4, and a payback time of 2.8 years. In addition, the project is expected to boost local economic growth through increasing the number of tourists and promoting local culture. Overall, this initiative not only focuses on the development of physical infrastructure but also on the development of tourism potential and the preservation of local culture, thus providing long-term benefits to the surrounding community.  

The research objective is to evaluate the effectiveness of the audit process in ensuring the accuracy and completeness of financial statements and identifying the role of auditors in increasing the transparency and credibility of the company. The research method used is descriptive with an exploratory approach. The audit process involves four main stages: planning and designing the audit approach, testing controls and transactions, performing analytical procedures and detailed testing of balances, and completing the audit and issuing an audit report. The results show that a systematic and competent audit process can identify errors and irregularities in financial statements, improving the quality of information presented to users. Auditor professionalism, which includes competence, independence, and adherence to a code of ethics, plays an important role in conducting audits. Auditors from KAP Rudiana Febriani effectively check internal controls, conduct physical verification of fixed assets, and ensure the validity of proof of asset ownership. Audit as a tool to improve accountability and transparency in the company's financial management. Suggestions are given to improve auditors' training and professional development to ensure they remain competent and able to overcome challenges in the audit process.