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This research aims to analyze strategies for budget efficiency by strengthening collaborative governance in delivering social services by the Social Service Office of Surabaya City. A qualitative approach was used through a study of planning documents and local media reports from 2021 to 2024. Content analysis was applied to identify partnership patterns among government institutions, social organizations, communities, and businesses involved in the implementation of social programs. The findings reveal that such collaborations significantly reduce the fiscal burden on the government, expand service outreach for vulnerable groups, and reinforce the sustainability of social programs. The established partnerships also accelerate aid distribution, improve coordination, and encourage innovation through community-based participation amid regional fiscal constraints.

The era of Society 5.0 demands the integration of digital technology into various aspects of life, including the field of education. This study aims to describe the digital marketing strategies implemented by SMA Negeri 1 Belimbing in Muara Enim Regency in facing the challenges and opportunities of the Society 5.0 era. Using a qualitative descriptive approach, data were collected through observations, interviews, and documentation with the school’s stakeholders, as well as content analysis of the school's official social media platforms.The research findings show that SMA Negeri 1 Belimbing has utilized various digital platforms such as Instagram, Facebook, and the school’s website to strengthen its institutional image, establish communication with the community, and increase the school's appeal to prospective students. The use of digital marketing also supports digital transformation within the school environment through innovative and adaptive approaches to contemporary developments.The conclusion of this study emphasizes the importance of schools being prepared to integrate digital technology as part of their institutional marketing strategy in the transition toward the Society 5.0 era.

This study aims to determine the Marketing Communication Strategy for Teman Bus Mamminasata Transportation Services on Social Media in Makassar City. The method used is the Qualitative Method using data collection techniques through interviews and documentation, while the targets of this study are the transportation agency, passengers, and the community. The results of this study indicate that the application of Communication Strategy to Teman Bus Maminasata transportation services through social media has not been carried out systematically. It can be seen in several posts on Teman Bus Mamminasata social media accounts that were updated 2 years ago, although the marketing strategy carried out by the transportation agency is in the form of public socialization through forums, visits and events, but this does not affect public interest in using Teman Bus Mamminasata. Therefore, the application of marketing strategies through social media can help managers to easily disseminate information related to tutorials on using Teman Bus Maminasata, as well as the routes taken by this public transportation.

Islamic boarding schools are Islamic educational institutions that aim to understand, appreciate, and practice the teachings of Islam by emphasizing the importance of religious morals as guidelines in everyday social life. In pesantren, students are expected to apply good values in interactions with fellow students. However, the understanding of the impact of bullying is still unclear for some students. Bullying behavior often occurs unconsciously as part of social interaction, for example, teasing which is initially considered a joke, but then develops into a serious problem. Through this counseling, it is hoped that students can better understand the negative impacts that may arise due to bullying. The method of implementing this community service is in the form of counseling with slide presentation media and infocus, which was conducted at one of the Islamic Boarding Schools in South Tangerang. During the education process, pesantren also face various problems, one of which is bullying which often occurs due to lack of supervision from the pesantren. With this counseling, it is hoped that students will be more aware and understand the bad consequences of bullying.

The use of social media as a means of the press has various legal implications amidst the rapid development of information technology. Social media makes it easy to disseminate information quickly and widely, but on the other hand, the absence of clear regulations in categorizing it as part of the formal press raises legal problems, especially related to responsibility for content, protection of individual rights, and freedom of expression. This study aims to examine the position of social media in the legal framework of the press in Indonesia, and to analyze its legal consequences for users who act as conveyors of public information. Using the normative juridical method, it was found that social media has not received explicit recognition as a press entity in the Press Law, thus creating legal loopholes in terms of accountability and legal protection. Regulatory updates are needed to ensure legal certainty and maintain a balance between freedom of expression and legal responsibility in the digital era.

The development of information technology has facilitated access to various digital services, including online gambling. Online gambling is widely promoted by influencers on social media. This raises legal issues, considering that gambling is prohibited in Indonesia. Online gambling is often portrayed by influencers as an instant financial solution, enticing many people, especially the youth, who are easily influenced, to participate. The purpose of this study is to analyze the legislation related to the promotion of online gambling and assess the effectiveness of law enforcement related to such content on social media. The research method used is normative legal research, utilizing primary legal sources such as the ITE Law No. 11 of 2008, updated with Law No. 19 of 2016, and Article 303 of the Criminal Code. Law enforcement must be strengthened through cyber patrols, site blocking, and public education to raise awareness of the risks of online gambling. This study provides guidance for policymakers in designing preventive and repressive measures to combat the promotion of online gambling in Indonesia.

This study examines the transformation of advertising campaigns in the digital era and how social media has an impact on the meaning of consumers' social reality. Through a comprehensive literature review and case analysis, the study identified the mechanisms by which personalized advertising content on social media platforms alters the perception of an individual's social reality. The results showed that the targeting algorithm and filter bubble created a polarized space of information, resulting in a distorted representation of reality. This study contributes to an understanding of how digital advertising strategies affect the social construction of reality and proposes an ethical framework for advertising practitioners in the age of social media.

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.

In the ever-evolving digital age, the dissemination of personal information through social media has become an important issue, especially for journalists. One form of crime that has emerged is doxing, which is the collection and publication of a person's personal data for the purpose of intimidation. The doxing case against Ni Luh Anggela, a journalist in Indonesia, by the Instagram account @greschinov, is in the spotlight because it shows the vulnerability of journalists to cyber attacks. This study aims to analyze the criminal law protection available to Ni Luh Anggela and the legal steps she can take. The method used is normative juridical with a statutory approach and literature study. The results showed that the act of doxing by @greschinov fulfilled the elements of a criminal offense according to the Electronic Information and Transaction Law and the Personal Data Protection Law.

The digital era has brought significant changes in societal communication patterns, including the dissemination of national values. Pancasila, as the ideology of Indonesia, faces new challenges and opportunities amidst the rise of social media as a primary communication platform. This study analyzes digital communication strategies for promoting Pancasila values through social media platforms. Using a qualitative approach, the research explores various effective communication methods to enhance public awareness and participation in national values. The findings indicate that interactive content-based strategies, collaboration with stakeholders, and the utilization of social media algorithms can improve the effectiveness of Pancasila value dissemination. The study concludes by emphasizing the importance of adapting communication strategies to digital technological developments to ensure national values remain relevant and embraced by younger generations.  

This study aims to examine the existence of the title "Andi" in the context of social stratification of Bugis society and its relevance in the modern era. The title Andi is a symbol of nobility that has been passed down from generation to generation and has an important role in the traditional social structure of the Bugis. Through a qualitative-descriptive approach, this study explores the symbolic meaning of the title, its influence on social interactions, perceptions of it in contemporary marriage practices, differences in views between generations, and strategies for preserving it amidst the current of modernization. The results of the study show that although traditional values are beginning to shift, the title Andi still has a strong social and cultural meaning for most Bugis people. The older generation tends to maintain the values of honor and status attached to the title, while the younger generation shows a more flexible tendency in interpreting the symbol. This study recommends preservation efforts based on cultural education, integration of local values in education, and strengthening identity through digital media. These findings show that the title Andi is not merely a symbolic identity, but also an important part of cultural heritage that can transform over time without losing its essence.    

The phenomenon of buying and selling photocards is growing among music fans, with X social media widely chosen as a platform for buying and selling due to its ease of access and wide reach. However, this practice often raises legal issues, especially regarding the occurrence of fraud by the seller through the provision of false evidence of goods or the sale of non-original goods. This study aims to analyze the legal implications of photocard sale and purchase agreements that contain elements of fraud. This study uses a normative legal research method with a statutory approach and a conceptual approach. Based on the results of the research, it is known that the agreement containing elements of fraud does not fulfill the subjective aspects in the validity of the agreement as stipulated in the Civil Code (KUHPerdata), thus causing a defect of will. As a result, the agreement can be canceled through the mechanism of requesting cancellation in court.

Social media is now a very important factor especially for startups, especially in the early stages of growth and brand recognition. The Importance of Social Media as a Marketing Strategy for Startups Students and prospective students in Malaysia. With the increasing use of digital platforms, utilizing social media has become a crucial strategy to reach target audiences, build brand awareness, and increase customer interaction. Seeks to enhance students’ comprehension of the strategic role of social media in effectively marketing their goods and services. Without a social media presence, a startup is missing out on a huge opportunity to grow, be recognized, and connect with potential customers. It is not just about digital existence, but also about competitiveness and business continuity.

The evolution of social media and its algorithms has transformed the dissemination of Pancasila as Indonesia’s national ideology. This study aims to analyze the representation of Pancasila in algorithmically curated digital discourse and its impact on public understanding. A qualitative approach, combining digital discourse analysis and netnography, was applied to examine content on Twitter, Facebook, Instagram, and YouTube. Findings reveal the dual role of social media algorithms: while facilitating educational content on Pancasila (e.g., religious tolerance, human rights campaigns, and nationalism), they also amplify polarizing content, hoaxes, and hate speech that contradict Pancasila values. Analysis of Pancasila’s five principles shows that conflict-driven content (e.g., ethnic-religious issues) gains higher virality due to algorithms’ prioritization of engagement metrics. The filter bubble and echo chamber phenomena exacerbate discourse fragmentation, hindering inclusive dialogue about national ideology. The study concludes that Pancasila-based digital literacy, algorithmic transparency, and multistakeholder collaboration are critical to optimizing social media’s role in strengthening national identity. Policy recommendations include integrating "social cohesion" parameters into algorithm design and regulating content to uphold diversity. 

The low interest in reading among children in Indonesia is a serious challenge in developing quality human resources in the future. A culture of literacy that has not been formed since early childhood has an impact on the weakness of children's critical thinking, analytical skills, and imagination. This article aims to examine various approaches to child empowerment in increasing interest in reading and literacy through literature studies. Several strategies analyzed include reading corners, school literacy movements, family-based reading programs, and creative approaches such as storytelling methods and the use of digital media. The results of the review show that a participatory approach that actively involves families, schools, and communities has proven to be more effective in increasing children's interest in reading and fostering sustainable literacy habits. In addition, the provision of relevant, varied, and enjoyable reading media for children is an important factor in strengthening a reading culture. Cross-sector synergy is needed to create a conducive literacy ecosystem from an early age.  

Community-based tourism is a form of tourism development managed by local communities with the aim of providing direct benefits to the local population. Lubuk Mande Rubiah Subdistrict in Padang City has promising natural tourism potential, yet youth involvement in its development remains limited. This study aims to examine the socialization of the role of Karang Taruna (youth organization) in supporting tourism development in the area. The research employed a descriptive qualitative approach through field observation and interviews with local youths involved in Karang Taruna. The results indicate that Karang Taruna contributes to managing ticketing, maintaining the cleanliness of the site, and initiating promotional efforts through social media. However, the lack of training and supporting facilities poses significant challenges to fully realizing this potential. The socialization efforts focused on strengthening youth capacity, increasing awareness of tourism promotion, and providing a sample digital product in the form of a promotional video. These findings imply that, with the right approach, Karang Taruna can serve as a driving force in building a sustainable tourism ecosystem rooted in local community participation.   Keywords: , , 

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

Social media is not merely a space for entertainment. It has become part of students’ daily lives. Through these platforms, various values, ideologies, and discourses on nationalism circulate constantly. This study aims to examine how far social media contributes to the internalization of Pancasila values and the formation of nationalist character among university students. This research used a descriptive quantitative survey method. A total of 50 students from various majors served as respondents. They completed a questionnaire distributed via Google Form. The results show that 90% of students actively use social media. About 72% claim to have a nationalist attitude, and 76% show social concern. However, only 42% apply Pancasila values in their daily lives. Participation in community activities and national discussions is relatively low. Furthermore, 64% of respondents expressed disappointment toward state institutions. This disappointment is influenced by exposure to issues such as corruption allegations and controversial national policies. From these findings, it is clear that social media can serve as an educational platform, but it may also become an entry point for a crisis of trust. The internalization of Pancasila values has not yet been fully effective. There is a gap between understanding and actual behavior.

Research based on infographic management on social media Instagram @ristekdikti which conveys information on the scholarship program "Masters to Doctoral Education for Excellent Bachelors (PMDSU) Kemenristekdikti Batch 3 2017. As part of the community education program, especially students. Through infographics in this program, it is hoped that it will make it easier to convey information and be able to attract students' interest in participating in the PMDSU Kemenristedikti scholarship program. This research uses an interpretive paradigm with a qualitative approach and descriptive research methods with case studies. Researchers collected complete information through in-depth interviews and observations, then the information was analyzed using the Triangulation analysis technique. This research aims to design and map the management of infographics for the socialization of the PMDSU scholarship program batch 3 in 2017 via Instagram @ristekdikti. The research results show that with proper infographic management in socializing the PMDSU scholarship program via Instagram @ristekdikti, interest in the PMDSU scholarship program can be increased. So it is hoped that through infographics the objectives of the PMDSU Kemenristekdikti program can be achieved.

Adolescent identity is formed through complex interactions between various factors, in which school plays a crucial role. Schools not only serve as places of academic learning, but also as social arenas where adolescents develop interpersonal skills, values, and behavior.  Factors such as relationships with peers, support from teachers, participation in extracurricular activities, and curriculum implementation all contribute to the identity formation process. This article highlights how a positive and supportive school environment can help teenagers discover their identity, build self-confidence, and develop their potential optimally. By understanding this role, it is hoped that a holistic and inclusive educational ecosystem can be created, which supports the development of adolescents towards a healthy and constructive direction. Context has been identified as an important factor in adolescent identity formation. Education plays a very important role in shaping an individual's ethics, responsibility and intelligence. An effective educational process is expected to develop students' attitudes, knowledge and skills so that they can adapt optimally to their social environment. In this context, social interactions in the school environment, especially with peers, teachers and school staff, greatly influence the formation of adolescents' self-identity. This identity formation involves a dynamic interaction between internal and external factors, where the school environment plays a significant role in shaping teenagers' thought patterns, values, attitudes and behavior. Peers serve as social references that influence adolescents' self-confidence and self-esteem, while relationships with teachers provide emotional guidance and character formation. Apart from that, social media also influences the way teenagers present themselves in the digital world. The formation of a healthy self-identity in adolescents is very dependent on an inclusive, supportive environment, as well as cooperation between schools and parents. Therefore, it is important to understand the role of social interactions in the school environment as a factor that supports the development of a positive identity in adolescents and prepares them to face life challenges in the future.