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L.M. Ferdiansyah Rahmad; Maudin Maudin; Rusli Rusli

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

This study examines students’ interest in participating in the Al-Kautsar Tahfidz Dormitory Program at MAN 1 Baubau and identifies the factors influencing their participation. The study also seeks to provide a deeper understanding of how both internal and external conditions shape students’ willingness to engage in the program. Using a qualitative descriptive approach, data were collected through semi-structured interviews with dormitory supervisors, participating students, and non-participating students. Additional supporting information was also gathered through informal discussions and observation in the dormitory environment to strengthen the data validity. Data were analyzed through data reduction, data presentation, and conclusion drawing in an iterative process to ensure accurate interpretation. The findings indicate that students’ interest is shaped by internal factors, such as religious motivation, the desire to memorize the Qur’an, and self-improvement, as well as external factors, including parental support, peer influence, program socialization, and the religious dormitory environment. Conversely, low interest is associated with limited family support, low self-confidence in Qur’anic literacy, competing activities outside school, and perceptions of a demanding dormitory schedule. Overall, the program contributes positively to students’ religious character, discipline, and Qur’anic memorization skills, although variations in student interest remain evident depending on their personal and environmental conditions.

Nanda Asifa Putri; Osly Usman

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to analyze the influence of women's transformational leadership on organizational loyalty among members of KOPRI PMII DKI Jakarta. The research employed a quantitative approach using a survey method involving 100 active members of KOPRI PMII DKI Jakarta selected through purposive sampling. The transformational leadership variable was measured through the dimensions of idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration, while organizational loyalty was assessed through commitment, obedience, dedication, and willingness to sacrifice. Data were collected using a Likert-scale questionnaire and analyzed through descriptive statistics and simple linear regression using SPSS. The findings indicate that women's transformational leadership has a positive and significant effect on organizational loyalty, with a significance value of 0.033 (< 0.05). Furthermore, all dimensions of transformational leadership and organizational loyalty were categorized as high. These findings suggest that female leadership characterized by role modeling, motivation, individualized consideration, and member empowerment can enhance organizational loyalty among cadres. This study highlights the importance of strengthening women's transformational leadership capacity as a strategic effort to improve member loyalty and sustain women's cadre-based organizations.

Joida Ambarita; Paulus Halek Bere

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

Interest in reading the Holy Scriptures is an important aspect of faith formation among Catholic Youth (OMK). However, various challenges, such as busy daily activities and the influence of digital media, have hindered the development of a consistent habit of reading the Scriptures. This study aims to describe the interest in reading the Holy Scriptures among Catholic Youth at Beato Dionisius Sumbul Parish and to analyze the use of the Lectio Divina method in fostering this interest. This research employed a descriptive qualitative approach involving ten informants, consisting of the parish priest, a youth mentor, and members of the Catholic Youth community. Data were collected through observation, interviews, and documentation, and were analyzed using the Miles and Huberman model. The findings indicate that the interest in reading the Holy Scriptures among Catholic Youth has grown, although it has not yet become a consistent habit. The Lectio Divina method has proven effective in helping Catholic Youth read, understand, reflect on, and internalize the Word of God more deeply through the stages of Lectio, Meditatio, Oratio, Contemplatio, and Actio. This method increases their interest in the Holy Scriptures and promotes spiritual growth reflected in their daily lives. Therefore, Lectio Divina can serve as an effective pastoral approach for fostering interest in reading the Holy Scriptures among Catholic Youth.

Milla Susanti; Malik Bambangan

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2026 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

This study examines how parents can serve as role models in fostering the spiritual growth of their adolescents. Parents play a fundamental role in shaping their children's character and faith by providing positive examples that adolescents can imitate in their daily lives. Spiritual growth during adolescence is particularly important because it serves as a strong foundation for their future faith, values, and moral development. The purpose of this study is to explore how parental role modeling influences adolescents' spiritual growth. This research employed a qualitative methodology using a library research approach. Relevant books, journal articles, theological literature, and other scholarly references were analyzed to examine theories and concepts related to parental roles and adolescent spiritual formation. The findings indicate that effective parental role modeling is demonstrated through words, behavior, love, faithfulness, integrity, and purity, which encourage adolescents to develop a deeper relationship with God and practice Christian values consistently. The study concludes that parents should actively model faith in everyday life as an essential part of educating their adolescents. By becoming living examples of Christian values, parents can significantly contribute to nurturing adolescents' spiritual maturity and strengthening their commitment to a lifelong life of faith.

Alya Astrie Yonanda; Candra Mustika; Parmadi Parmadi

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2026 CV. ALIM'SPUBLISHING

This study aims to analyze the influence of Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), and Tax Revenue Sharing Fund (DBHP) on Regional Expenditure, as well as to analyze whether the flypaper effect phenomenon occurs in Regencies/Cities in Jambi Province during the 2017-2023 period. The data used in this study is panel data that combines time series data for 7 years and cross-section data from 11 Regencies/Cities in Jambi Province. The analysis method used is panel data regression with the selected model Fixed Effect Model (FEM). The results of the study show that simultaneously (F Test), the variables PAD, DAU, DAK, and DBHP have a significant effect on Regional Expenditure. Partially (t Test), PAD and DBHP do not have a positive and significant effect on Regional Expenditure, while DAU and DAK show a positive and significant effect on Regional Expenditure. This study also found a flypaper effect in regencies/cities in Jambi Province. This indicates that regional governments in Jambi Province tend to be more responsive in increasing regional spending using transfer funds from the central government rather than optimizing their own potential Regional Original Revenue (PAD).

Nina Nurjanah; Ardhiansyah Ardhiansyah

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

In the digital era, job-seeking mechanisms have evolved through e-recruitment platforms, particularly for Gen Z fresh graduates. However, seamless digital access does not inherently trigger a high intention to apply for jobs, suggesting a complex interplay between internal psychological states and external technical factors. Objective: This investigation empirically examines the extent to which self-efficacy and the effectiveness of e-recruitment systems influence the intention to apply for jobs among Gen Z fresh graduates in Tasikmalaya Regency. Methodology: This study employed an explanatory quantitative approach involving 80 subjects selected via purposive sampling. Data evaluation was conducted through Multiple Linear Regression analysis using SPSS software. Findings: The research data demonstrates that both self-efficacy and digital recruitment systems exert a positive and significant impact on job application intentions, both independently and simultaneously. Furthermore, self-efficacy was identified as a more dominant predictor compared to recruitment technology. An R-Square value of 0.590 indicates that these two variables account for 59% of the variation in job application intentions. Implications: Companies are encouraged to continuously modernize their recruitment infrastructure while considering the psychological readiness of applicants and strengthening corporate branding to attract high-potential new graduates.

Risma Callista Athallah; Osly Usman

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

The phenomenon of university students simultaneously undertaking academic studies and employment has become increasingly common, creating unique challenges in balancing work responsibilities and academic obligations. This study aims to examine the effects of job demands and time management on academic performance, with academic self-efficacy serving as a mediating variable among undergraduate and postgraduate students who work while pursuing higher education. The research employed a quantitative approach using a causal research design. Data were collected through an online questionnaire administered to 50 working students selected through purposive sampling. The study measured four variables, namely job demands, time management, academic self-efficacy, and academic performance. Data were analyzed using multiple regression analysis, Baron and Kenny’s causal steps approach, and the Sobel test to examine mediation effects. The findings reveal that time management has a positive and significant effect on both academic self-efficacy and academic performance. Academic self-efficacy also demonstrates a positive and significant influence on academic performance and emerges as the strongest predictor in the model. In contrast, job demands do not significantly affect either academic self-efficacy or academic performance. Furthermore, academic self-efficacy does not mediate the relationship between job demands and academic performance. However, academic self-efficacy fully mediates the relationship between time management and academic performance, indicating that effective time management enhances students’ confidence in their academic abilities, which subsequently improves their academic outcomes. These findings highlight the importance of strengthening time management skills and academic self-efficacy to support the academic success of working students in higher education institutions.

Wafda Syifa Al Mashri; Tasya Camila Hamdani

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2026 Institut Teknologi dan Bisnis (ITB) Semarang

The development of digital technology encourages companies to utilize social media as a digital marketing tool in supporting communication and business service marketing activities. This study aims to analyze the implementation of social media as a digital marketing tool in the Business Services Division of Telkom Bogor and to identify the forms of interaction and audience engagement through social media. This study used a qualitative approach with a descriptive method. Data collection techniques were conducted through observation, semi-structured interviews, and literature studies. The research informants consisted of internal parties involved in managing the company’s social media and followers of the company’s social media accounts as audience representatives. The data were analyzed using thematic analysis techniques. The results showed that social media is utilized as a promotional tool, a medium for delivering service information, increasing Brand awareness, and strengthening relationships with customers. The social media platforms used include Instagram, TikTok, YouTube, Facebook, LinkedIn, and WhatsApp Business, each having different communication functions according to audience characteristics. The implementation of social media is carried out through the stages of content planning, content creation, content publishing, audience engagement, and evaluation and reporting. The findings also indicate that visual content quality, information relevance, and publication consistency influence audience engagement with the company’s social media. Overall, social media is considered effective in supporting the company’s digital marketing activities through interactive digital communication based on audience needs.

Nisrina Nisrina; Kurnia Rahma Ramadani; Sutrisna Sutrisna

Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2026 STIKes Ibnu Sina Ajibarang

Artificial Intelligence (AI) has increasingly influenced higher education, including learning practices among students of Islamic Education (PAI). Applications such as ChatGPT, Claude AI, and Gemini are widely used to support academic activities, including information searching, understanding course materials, idea generation, and assignment completion. This study aims to examine the use of AI among PAI students and analyze its implications for critical thinking skills. A qualitative descriptive approach was employed at the Islamic Education Program of UIN Salatiga. Data were collected through written interviews with 12 students selected using purposive sampling and analyzed using an interactive data analysis model. The findings reveal that AI has become an important part of students’ academic activities due to its perceived usefulness and ease of use. Most participants demonstrated critical thinking behaviors by verifying AI-generated information, comparing multiple academic sources, and evaluating the accuracy of responses before using them for academic purposes. Nevertheless, excessive dependence on AI was found to potentially reduce students’ independent learning and analytical engagement. The study concludes that AI has a dual impact on critical thinking: it can enhance critical thinking when used reflectively and responsibly, but it may also weaken cognitive involvement when relied upon excessively. Therefore, strengthening AI literacy, digital literacy, and critical thinking skills is essential in higher education learning practices.

Maulida Asnawati Rohmadina; Bintis Tianatud Diniati; Alfianis Setiyaning Nur Rohma; Intan Adilia Putri; Rizqy Mufida

JURNAL RISET MANAJEMEN (JURMA) 2026 Institut Teknologi dan Bisnis (ITB) Semarang

The development of sustainability concepts in the banking sector has encouraged companies to implement Environmental, Social, and Governance (ESG) principles and develop Green Investment initiatives as part of their long-term business strategies. This study aims to examine the effect of ESG implementation and Green Investment on the firm value of banking companies listed on the Indonesia Stock Exchange during the 2022–2025 period. The research employed a quantitative approach using panel data regression analysis. Model selection was conducted through the Chow, Hausman, and Lagrange Multiplier tests, which indicated that the Random Effect Model (REM) was the most appropriate model for the analysis. The results reveal that ESG has a positive and significant effect on firm value, indicating that better implementation of Environmental, Social, and Governance practices enhances a company's value in the perception of investors and the market. Conversely, Green Investment has a negative and significant effect on firm value. This finding suggests that Green Investment is still perceived as a costly activity and has not yet generated direct economic benefits in the short term. Simultaneously, ESG and Green Investment significantly influence firm value, with the model explaining 35.1% of the variation in firm value. The findings imply that banking companies should continuously improve the quality of ESG implementation and optimize the management of Green Investments to create greater firm value and support long-term business sustainability.

Lutfi Amin; Rudy Kurniawan; Ira Grania Mustika

JURNAL RISET EKONOMI DAN AKUNTANSI (JREA) 2026 Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to analyze the influence of financial literacy and financial behavior on personal financial management and to examine the differences in financial literacy, financial behavior, and personal financial management among accounting students across semesters at the Faculty of Economics and Business, Universitas Tanjungpura. This research employed a quantitative approach using descriptive and verificative methods. Data were collected through questionnaires distributed to 118 respondents consisting of 30 second-semester students, 34 fourth-semester students, and 54 sixth-semester students. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and the Kruskal-Wallis test with the assistance of IBM SPSS Statistics 27. The results showed that financial literacy and financial behavior have a positive and significant effect on students’ personal financial management. Furthermore, the Kruskal-Wallis test indicated that there were no significant differences in the levels of financial literacy, financial behavior, and personal financial management among second-, fourth-, and sixth-semester students.

Wanda Wulandari; Joel Faruk Sofyan

Ebisnis Manajemen 2026 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The media industry requires effective coordination and a supportive work environment to achieve organizational goals. However, internal communication and workplace conditions are often not optimal, affecting employee satisfaction. This study examines the effects of internal communication and the work environment on employee job satisfaction, with work motivation as a mediating variable. A quantitative causal approach was employed using an online questionnaire distributed to employees of PT Media Televisi Indonesia. From a population of 716 employees, 190 respondents were selected through disproportionate stratified random sampling. Data were analyzed to examine the direct and indirect relationships among the variables. The findings indicate that internal communication and the work environment have positive and significant effects on work motivation. Work motivation and the work environment also positively influence employee job satisfaction. Moreover, work motivation significantly mediates the relationship between internal communication and job satisfaction, suggesting that effective communication enhances satisfaction by increasing motivation. Overall, improving open communication, creating a supportive work environment, and strengthening employee motivation are essential strategies for enhancing job satisfaction, employee engagement, and long-term organizational effectiveness in the media industry.

Neng Aisah; Isyana Rahayu

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2026 CV. ALIM'SPUBLISHING

The development of the internet and social media has encouraged e-commerce companies to utilize digital platforms as a marketing tool, one of which is Shopee through TikTok social media. The high frequency of digital advertising is thought to influence consumer attitudes, especially among Generation Z as active TikTok users. To determine the impact of Shopee's digital advertising frequency on consumer attitudes using promotions as a mediating variable on Generation Z TikTok social media users in Tasikmalaya, this study employed quantitative, descriptive, and verification techniques. A total of 100 respondents were sampled using purposive sampling techniques. An online questionnaire with a Likert scale of 1 to 5 was used to collect research data. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of SmartPLS 4. The results showed that advertising frequency significantly and positively influenced consumer attitudes and promotions. In addition, promotions can mediate the effect of advertising frequency on consumer attitudes and have a beneficial and significant impact. These results indicate that consumer opinions towards Shopee will be more positive if advertisements are displayed more frequently and supported by appropriate promotions. This study serves as an academic reference and information source for businesses seeking to optimize social media-based digital marketing strategies.

Ridho Darman

Mutiara : Jurnal Penelitian dan Karya Ilmiah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to identify and analyze the logical fallacies that arise in public conversations about environmental issues and natural resource management on Indonesian social media using a descriptive qualitative approach. Data were collected through scraping techniques using the Python programming language and subsequently analyzed using an informal logic framework to identify various forms of fallacious reasoning. The findings reveal the presence of multiple fallacies that substantially influence public understanding of causal relationships within environmental dynamics. These fallacies contribute to oversimplification, shifts in attention away from scientific evidence, and the emergence of distorted perceptions regarding structural factors in spatial planning and natural resource governance. This study contributes to environmental communication scholarship by emphasizing the importance of critical thinking literacy in improving the quality of public deliberation and supporting the formulation of evidence-based environmental policies.

Kridho Hery Gunawan; Renatha Dewi Puspita Sari

Mutiara : Jurnal Penelitian dan Karya Ilmiah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

A research team at BCA KCU Veterans Company in Surabaya conducted a study to determine how job satisfaction and their participation in recognition and reward programs affect their performance at work. By sending a survey to 66 workers in the business sector, this study applied quantitative survey stages. Multiple linear regression evaluation was performed on the collected data. Workplace performance was the dependent variable, while factors such as salary, appreciation, and overall job satisfaction were the independent variables. The findings revealed that all three independent variables simultaneously impact employee productivity. Salary, benefits, bonuses, and incentives serve to motivate employees to work harder. Employees feel psychologically motivated when their efforts and achievements are recognized through awards. Job satisfaction makes people more dedicated and efficient. The coefficient of determination (R²) of 0.629 indicates that factors other than recognition, appreciation, and job satisfaction influence the remaining variation in employee performance, accounting for 62.9%. To motivate employees to perform at their best, this study highlights the importance of implementing efficient recognition and appreciation programs and creating a work environment that supports job satisfaction.

Muhammad Danial Fitroh; Moh. Sakir; Ali Mutafi

Mutiara : Jurnal Penelitian dan Karya Ilmiah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to analyze the values of qana’ah (contentment and gratitude) in the novel Sepatu Dahlan by Khrisna Pabichara. This research employs a qualitative approach with a library research design. Data were collected through documentation techniques by analyzing the novel text and supported by relevant literature on Islamic values, character education, and literary studies. The data were analyzed using descriptive qualitative methods to identify and interpret the representation of qana’ah values portrayed in the main character. The results show that the value of qana’ah is reflected in Dahlan through acceptance of reality with sincerity, self-control over desires, patience in facing hardship, absence of envy, and constant gratitude despite economic limitations. These values are not only formed individually but are also strongly influenced by family education through parental role modeling, moral guidance, and everyday life experiences. Furthermore, the value of qana’ah presented in this novel is highly relevant for adolescents in the digital era, particularly in dealing with FOMO, materialistic tendencies, and consumerist lifestyles. Therefore, Sepatu Dahlan can serve as an effective medium for character education in fostering qana’ah, gratitude, resilience, and moral awareness among the younger generation.

Hidayat Zainurrohim; Moh. Sakir; Ali Mutafi

Mutiara : Jurnal Penelitian dan Karya Ilmiah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study examines the role of congregational prayer habituation in internalizing students’ religious character at SMP Jam'iyyatut Tholibin. Congregational prayer serves not only as a form of worship but also as a strategy for instilling religious values through consistent practice. This field research employed a phenomenological approach with a qualitative descriptive method. Primary data were collected through interviews with the principal, Islamic Religious Education teachers, the vice principal for student affairs, and students, while secondary data were obtained from school documents and relevant literature. Data collection techniques included observation, interviews, and documentation, and the data were analyzed through reduction, presentation, and conclusion drawing, with validity ensured through source and technique triangulation. The findings show that the regular habituation of Duha and Dhuhr prayers, supported by Qur’an recitation, Asmaul Husna, and Morning Inspirational Stories (CIP), effectively strengthens students’ discipline, responsibility, worship obedience, humility, and solidarity. Although challenges such as limited student motivation and external environmental influences remain, continuous guidance, motivation, and teachers’ exemplary behavior effectively support the internalization process. Overall, integrating congregational prayer with complementary religious activities effectively promotes students’ religious character development.

Dian Nopita Sari; Ahmad Sopian; Muhammad Roihan Alhaddad

Mutiara : Jurnal Penelitian dan Karya Ilmiah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Religious values play an essential role in shaping students' character and behavior through the practice of faith, worship, and moral conduct in everyday life. This study aims to analyze the efforts of Islamic Religious Education teachers in improving students' religious values at Nurul Ilmi Islamic Elementary School, Pengabuan Village, Abab District, Penukal Abab Lematang Ilir Regency (PALI), as well as to identify the supporting and inhibiting factors encountered during the process. The study employed a qualitative approach with a descriptive method. Data were collected through observations, interviews, and documentation, while data analysis followed three stages: data reduction, data presentation, and conclusion drawing. The findings reveal that teachers enhance students' religious values through several strategies, including habituation of worship practices, providing religious advice, serving as role models, utilizing school literacy media, and implementing the 5S culture (Smile, Greeting, Salutation, Politeness, and Courtesy). Supporting factors include the consistent implementation of religious programs, effective collaboration among teachers, parents, and the community, as well as adequate educational facilities. Meanwhile, the main obstacles include students' limited awareness of religious values, unfavorable social environments, insufficient cooperation between schools and families, the negative influence of technology and social media, and peer pressure. The study concludes that strengthening students' religious values requires continuous collaboration between schools, families, and communities, supported by consistent educational programs and exemplary teacher behavior to foster students' spiritual and moral development.

A. Artifasari; Mardiana Mardiana; Irawati Irawati

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2026 Fakultas Teknik Universitas Cenderawasih

Stroke is a neurological disorder caused by impaired blood flow to the brain, resulting in brain tissue damage and various functional impairments. One of the common problems experienced by stroke patients is sleep disturbance, which may be influenced by neurological deficits, limited physical mobility, pain, and post-stroke anxiety. Persistent sleep disturbances can delay the recovery process and reduce patients’ quality of life. The long-term use of sleeping medications may lead to adverse effects; therefore, safe and easily applicable complementary therapies are needed. This study aimed to determine the effectiveness of peppermint oil aromatherapy in improving sleep quality among stroke patients in the working area of Barebbo Community Health Center, Bone Regency. The method used was the implementation of complementary therapy through the administration of peppermint oil aromatherapy to stroke patients experiencing sleep disturbances. Sleep quality was assessed using the Pittsburgh Sleep Quality Index (PSQI) before and after the intervention. The assessment results showed that before the intervention, patients experienced poor sleep quality, characterized by difficulty initiating sleep, frequent nighttime awakenings, insufficient sleep duration, and daytime fatigue. After receiving peppermint oil aromatherapy, patients demonstrated increased comfort, reduced anxiety, improved ability to initiate sleep, and better overall sleep quality compared to their condition before the intervention. Therefore, peppermint oil aromatherapy was found to be effective in improving sleep quality among stroke patients and can be used as a complementary non-pharmacological intervention in nursing care.

Mien Zyahratil Umami; Romadhona Chusna Tsani

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2026 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Embroidery is one of Indonesia’s traditional craft arts that has developed over time and continues to attract people from various social backgrounds. Embroidery techniques are commonly applied to fashion products as well as household items. The diversity of embroidery motifs and techniques provides aesthetic value and uniqueness to each product, making embroidery an important element in the development of the fashion industry. This opportunity can encourage students of the Fashion Design Program at AKS Ibu Kartini to develop their entrepreneurial potential through creativity in manual embroidery. This study employed a quantitative approach using multiple linear regression analysis as the data processing technique to determine the influence of internal factors on the entrepreneurial motivation of Fashion Design students at AKS Ibu Kartini. The research sample consisted of 65 respondents. The findings revealed that, simultaneously, the four independent variables had a significant effect on entrepreneurial motivation, with a coefficient of determination (R²) value of 0.910. This indicates that 91% of the variation in entrepreneurial motivation can be explained by technical knowledge (X1), technical skills (X2), creativity and innovation (X3), and entrepreneurial mindset (X4), while the remaining 9% is influenced by other factors outside this study. Partially, variables X1, X2, and X4 showed a positive and significant effect on entrepreneurial motivation, whereas X3 demonstrated a negative and significant effect. This finding indicates that creativity without market orientation may reduce students’ motivation to engage in entrepreneurship. The implications of this study emphasize the importance of improving students’ knowledge, skills, and entrepreneurial mindset. Furthermore, proper guidance is needed to ensure that students’ creativity and innovation are aligned with market demands in order to optimally enhance entrepreneurial motivation.