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This study aims to analyze efforts to empower the village economy through the development of Micro, Small, and Medium Enterprises (MSMEs) based on sustainable agriculture in Kudadepa Village, Sukahening District, Tasikmalaya Regency. The background of this study is the low added value of village agricultural products that have so far relied on traditional distribution systems, so that farmers tend to sell products to collectors at less profitable prices. The research method used is descriptive qualitative with a field study approach through observation, interviews, and documentation. Research participants included agricultural MSMEs, village officials, and local consumers. The results show that strengthening the capacity of MSMEs can be done through three main strategies: improving managerial and technical skills for business actors, product innovation based on organic and environmentally friendly agriculture, and developing a broader digital marketing network. In addition, support from the village government and related institutions plays a crucial role in providing access to capital, business mentoring, and facilitating ongoing training. The conclusion of this study confirms that the development of sustainable agricultural MSMEs not only increases community income but also encourages village economic independence and environmental sustainability. Thus, the MSME-based empowerment model can be an effective strategy in building an inclusive and competitive rural economy.

Gotong royong, or mutual cooperation, is a deeply rooted local cultural value in Indonesian society that plays a strategic role in strengthening social cohesion and promoting environmental consciousness. This study aims to explore and analyze the function of gotong royong in fostering social solidarity and raising community awareness of environmental sustainability through various communal activities. These activities include neighborhood cleaning, reforestation efforts, and participatory waste management, all of which require active involvement from community members. Using a qualitative descriptive method, the research was conducted through field observations and in-depth interviews with residents actively engaged in gotong royong practices. The findings reveal that gotong royong serves as a powerful social mechanism that encourages a sense of togetherness, mutual aid, and shared responsibility among community members. These interactions help to solidify social bonds and create a collective spirit that is vital for social resilience. In addition to reinforcing social relationships, the practice of gotong royong significantly contributes to enhancing environmental awareness. Communities become more proactive in maintaining cleanliness, preserving green spaces, planting trees, and managing waste sustainably. The study concludes that gotong royong is not merely a traditional cultural practice, but also an effective and relevant instrument for promoting social and environmental well-being in contemporary society. Its continued integration into community development programs could further strengthen both social solidarity and environmental stewardship, making it a vital component in sustainable development initiatives. Therefore, revitalizing and institutionalizing gotong royong is essential for fostering holistic and inclusive community growth.

Sustainable development is one of the main priorities in an effort to maintain a balance between economic growth, environmental sustainability, and social welfare. Green financial instruments such as Green Bonds and the implementation of Green Budget Tagging have emerged as important strategies in supporting the sustainable development agenda in Indonesia. This study aims to analyze the effect of green bonds and green budget tagging on the achievement of sustainable development. The method used is a quantitative approach with regression analysis, where green bonds and green budget tagging are independent variables, while sustainable development is the dependent variable. The data used are annual time series data from 2018-2023. Data processing was carried out using the SPSS 25 program. The results of the study indicate that partially Green Bonds do not have a significant effect on sustainable development in Indonesia (statistical t significance value 0.970 > 0.05). Green Budget Tagging has a significant effect on sustainable development in Indonesia (statistical t significance value 0.021 < 0.05). Simultaneously, both variables significantly influence sustainable development in Indonesia (F-statistic significance value 0.034 < 0.05). This finding indicates that optimizing green bond issuance and implementing green budget tagging can strengthen green financing and ensure budget allocation is more focused on sustainable programs. The implications of this research emphasize the importance of the government and related institutions' commitment to expanding green financial instruments as a key pillar in supporting inclusive and environmentally sound development in Indonesia.

This study explores the transformative role of youth empowerment through green economy initiatives, specifically focusing on the management of a waste bank in Kedungsekar Village, Indonesia. Facing mounting environmental challenges such as waste accumulation and pollution, the local community sought sustainable solutions by integrating environmental, social, and economic dimensions. The involvement of youth, characterized by creativity, digital skills, and strong social networks, has been pivotal in driving this transformation. The waste bank functions as a social innovation that not only addresses waste management issues but also generates economic opportunities through circular economy practices. By actively participating in waste segregation, collection, and sale, youth have acquired operational and financial skills, enabling them to become entrepreneurs and community leaders. This initiative has shifted youth from passive recipients to active agents of change, fostering community awareness and environmental responsibility. Employing qualitative case study methods, including interviews, observations, and document analysis, this research highlights how integrated efforts rooted in environmental sustainability and community participation can catalyze socio-economic growth. The theoretical framework draws on the concepts of green economy, youth empowerment, and social innovation, illustrating how these pillars are interconnected in fostering sustainable development. Findings reveal that the green economy approach, facilitated by youth engagement, enhances local resilience, creates employment, and promotes environmental conservation. This case exemplifies the potential of grassroots initiatives in achieving sustainable transformation at the village level, serving as a model for other rural communities facing similar environmental and socio-economic issues. The study underscores the importance of empowering youth as key drivers in the transition towards sustainable and inclusive development.

The increasing number of students in major cities such as Medan has created an urgent need for temporary housing that is adequate, comfortable, and sustainable. In response, the Indonesian government, through the Ministry of Public Works and Public Housing (PUPR), launched the "One Thousand Towers Program," which includes the development of rental apartment buildings (Rusunawa) for students. However, housing provision must go beyond quantity—it must also consider environmental aspects and the quality of life for its occupants. Therefore, a green architecture approach serves as the foundation for the design of environmentally friendly student housing. This project aims to create a vertical residential facility that not only fulfills the basic function of shelter but also supports learning activities, social interaction, energy efficiency, and environmental sustainability. The design applies key principles of green architecture such as natural lighting, cross ventilation, the use of eco-friendly materials, and the integration of green open spaces. In addition to double-room residential units, the building is equipped with supporting facilities such as study areas, a library, cafeteria, and rooftop garden. The design methodology integrates both primary and secondary data analysis, as well as a comprehensive site study covering climate, noise levels, circulation, and building orientation. The building form concept is developed modularly and efficiently through mass transformation, resulting in an inner court that provides natural light and air. Supported by energy-saving utilities, this design is expected to offer a student housing solution that is not only functional and aesthetic but also contributes to sustainable and high-quality urban development.

South Sumatra is a province with high natural resource potential in the palm oil plantation sector. The increasing demand for palm oil has led to many companies operating in this sector. One such plantation company is PT. Agro Muara Rupit, located in Rawas Ulu District, North Musi Rawas Regency, South Sumatra Province. This research is important because plantations are not only assessed from a commercial perspective, but must also have a positive impact on environmental sustainability. One environmentally conscious design concept is ecological architecture. Ecological architecture plays a role in protecting ecosystems from damage and creating comfort for residents from a physical, social, and economic perspective. This research aims to create environmentally conscious residential designs by applying ecological architecture concepts, ensuring the preservation of the natural environment. The research method used is a qualitative descriptive method with stages namely problem identification, data collection, analysis, and concept development, then the concept is implemented into the design. The results of this study are the implementation of four aspects of the ecological architecture concept in residential environments, including through natural ventilation and lighting systems by creating openings in the building, energy savings by using solar panels, the use of natural materials in the building mass such as clay, wood and bamboo, and the application of a bio pore system as water absorption.

Bulu Village, Sugihwaras District, Bojonegoro Regency, is an agricultural village with abundant natural resource potential, including tobacco. However, community agricultural practices still rely heavily on the use of chemical pesticides, which are relatively expensive and carry the risk of negative impacts on human health and environmental sustainability. This situation prompted the implementation of a community service program in the form of training in the manufacture of natural pesticides from jadam sulfur and tobacco leaves using the Asset-Based Community Development (ABCD) approach. This approach was chosen because it focuses on exploring and optimizing local assets, both in the form of natural materials and community social skills. The training activities were attended by farmer groups and youth organizations (Karang Taruna), which play a crucial role in the program's sustainability. The training materials included theories on the dangers of chemical pesticides, the advantages of natural pesticides, and hands-on practice in making pesticides from jadam sulfur and tobacco leaves. Evaluation of the activities was carried out through observation, interviews, and the distribution of questionnaires to participants. The evaluation results showed a significant increase in farmers' knowledge about environmentally friendly pesticides, skills in making natural pesticides, and growing awareness of the importance of sustainable agriculture. In addition, the involvement of Karang Taruna strengthens the sustainability of the program through regeneration and ongoing mentoring. Overall, this training demonstrated the effectiveness of the ABCD approach in optimizing local potential to produce more economical, healthy, and environmentally friendly agricultural innovations. Thus, this program not only supports increased agricultural productivity but also contributes to the broader well-being of rural communities.

The Community Service Program (Kuliah Kerja Nyata/KKN) conducted by Mulawarman University in Muara Badak Ulu Village, Kutai Kartanegara Regency, focused on introducing and strengthening the existence of the Muara Berau Biccu Forest Farmers Group (Kelompok Tani Hutan/KTH) to the wider community. This group plays an important role as a community forum for managing forests in a sustainable and equitable manner, encompassing the utilization of both timber and non-timber forest products. As part of the program, the students designed and implemented several activities aimed at raising public awareness and encouraging participation. The methods included creating an identity signboard for KTH as an official symbol of recognition, installing educational boards highlighting the importance of mangrove planting for coastal ecosystems, conducting mangrove planting using the silvofishery system that integrates environmental sustainability with aquaculture productivity, and developing a blog as a digital information platform accessible to the public. Through these initiatives, the program sought to enhance community knowledge about the ecological functions of mangrove forests, the importance of sustainable pond management for long-term productivity, and the benefits of having an online information medium to promote, document, and expand the networks of KTH Muara Berau Biccu. The results demonstrated an increased level of environmental awareness among community members, active participation in mangrove planting activities, and the establishment of a new communication medium that has the potential to strengthen the group’s position at both local and regional levels. Overall, the KKN program contributed significantly to supporting sustainable community-based forest and coastal resource management.

Oil palm plantations play a vital role in Indonesia’s economy; however, the dominance of monoculture practices has led to environmental and social issues such as land degradation and unstable farmer incomes during the replanting period until the first harvest (TM1). To address these challenges, the oil palm–pineapple intercropping system has been developed as an alternative strategy to improve land-use efficiency, income diversification, and farming sustainability. This study aims to: (1) analyze the influence of land size, farmer age, farming experience, and rainfall on the productivity of the intercropping system; (2) develop sustainable landscape management strategies using SWOT and SWOT matrix analysis; and (3) provide data-driven policy recommendations to support sustainable oil palm plantations. The research methods include multiple linear regression analysis for socio-economic variables, correlation analysis for environmental factors (rainfall), and SWOT analysis to evaluate Strengths, Weaknesses, Opportunities, and Threats  of the intercropping system. The results indicate that land size has a significant positive effect on production, while farming experience shows a significant negative effect. Rainfall has a strong positive correlation with yields, and SWOT analysis positions the intercropping system in a progressive quadrant with promising Opportunities for development. In conclusion, the oil palm–pineapple intercropping system has the potential to enhance productivity, stabilize farmer incomes, and support environmental sustainability. Therefore, diversification-based management strategies and supportive policies are essential to Strengthen the welfare of local communities.

This study examines the social, economic, and tourism impacts on the lives of the community in Penglipuran Tourism Village. The research highlights that the growth of tourism significantly increases local income by approximately 150–300%, fosters the creation of new business opportunities, and contributes to the preservation of Balinese culture and traditions. Tourism development not only strengthens the village’s cultural identity but also enhances social cohesion through community-based tourism initiatives. In addition, the adoption of digital technologies, such as cashless payment systems and electronic ticketing, has improved transaction efficiency, transparency, and market expansion, while also providing better services for visitors. Despite these benefits, several challenges have emerged, including growing environmental pressures, waste management issues, and the potential widening of economic inequality between residents directly involved in tourism and those who are not. These challenges indicate that tourism development can also create socio-economic gaps and place strains on the village’s natural resources if not managed carefully. Therefore, sustainable tourism management becomes crucial in balancing cultural preservation, economic equity, and environmental protection. This study suggests that policies integrating community participation, equitable economic distribution, and environmental sustainability are essential to ensure long-term positive impacts. Ultimately, Penglipuran Tourism Village can serve as a model for sustainable rural tourism development in Indonesia and beyond.

This research investigates the integration of renewable energy systems within coastal conservation areas through public-private partnership (PPP) frameworks to achieve dual objectives of environmental sustainability and economic development. The study addresses the critical challenge of balancing energy infrastructure development with ecological preservation in sensitive coastal ecosystems, where biodiversity and community livelihoods are often at risk due to increasing industrial and urban pressures. A mixed-methods approach is employed, combining case study analysis, stakeholder interviews, and economic modeling, to generate a comprehensive perspective on the opportunities and constraints of renewable energy deployment in these regions. Case studies highlight successful international practices of PPPs that have facilitated renewable energy projects while safeguarding marine and coastal ecosystems. Stakeholder interviews with government agencies, local communities, and private sector representatives reveal the importance of transparent governance, shared responsibility, and inclusive participation in ensuring long-term project sustainability. Economic modeling further demonstrates that well-structured PPP models can reduce implementation costs by 30–40% while adhering to biodiversity conservation standards and regulatory frameworks. Findings underscore that renewable energy projects, when embedded within collaborative governance structures, not only contribute to reducing carbon emissions but also create employment opportunities, stimulate local economies, and enhance community resilience. This study contributes to the sustainable development literature by providing an actionable framework for integrating renewable energy infrastructure in environmentally sensitive areas through PPPs. The proposed framework emphasizes adaptive policy design, capacity building, and equitable benefit-sharing, offering practical insights for policymakers, practitioners, and researchers seeking to reconcile energy needs with ecological protection in coastal regions.

This study aims to analyze consumer preferences for purchasing organic products in Bandar Lampung City. With increasing awareness of the importance of a healthy lifestyle and environmental sustainability, organic products are increasingly popular among consumers. This study uses a quantitative approach with a survey method to collect data from consumers who purchase organic products in various markets and shops in Bandar Lampung City from November to December 2024. The variables analyzed include factors that influence purchasing decisions, namely age, education level, gender, frequency and location of purchase, and sources of information about organic products. The results show that consumers of organic products are aged between 18-56 years, with the majority being female and from those with higher education (bachelor and postgraduate). Consumers prefer organic products because of health considerations and better quality compared to conventional products. However, higher prices and product availability are inhibiting factors in purchasing organic products. This study provides important insights for organic product producers and marketers in designing more effective marketing strategies, as well as contributing to the development of the organic product market in Bandar Lampung City.

This study examines the integration of Maqasid al-Sharia the objectives of Islamic law into contemporary sustainable development frameworks, focusing on how Islamic ethical principles can guide social, economic, and environmental sustainability. Maqasid al-Sharia traditionally aims to preserve five core elements: religion, life, intellect, progeny, and wealth, all of which contribute to human well being. The research explores how these principles can be adapted to address modern challenges such as poverty, inequality, and environmental degradation, highlighting the potential of Maqasid al-Sharia to align with the United Nations Sustainable Development Goals (SDGs). Key Islamic principles, including justice (ʿadl), public welfare (maṣlaḥah), and ecological stewardship (khilafah), provide a moral framework for sustainable development, ensuring that economic growth is achieved alongside social justice and environmental preservation. The study also examines the role of Islamic finance, particularly tools like Sukuk, Zakat, and Waqf, in promoting sustainability by funding social welfare projects and supporting environmental initiatives. By comparing Maqasid al-Sharia with secular sustainability models, the research underscores the importance of integrating ethical and spiritual accountability into sustainability efforts. While secular models often prioritize economic growth, Islamic sustainability frameworks emphasize the interconnectedness of human development, social justice, and ecological balance, offering a more holistic approach. The findings suggest that integrating Maqasid al-Sharia into policy and development frameworks can provide a comprehensive, ethically grounded approach to addressing global sustainability challenges. Future research should focus on empirical studies to assess the practical application of Maqasid al-Sharia in real world sustainable development projects and policy making, particularly in Muslim majority societies.

This study aims to analyze the development process of a creative economy based on bead waste and the use of digital platforms as a marketing medium to increase product competitiveness. The background of the study is based on the phenomenon of increasing volumes of waste that have not been optimally managed and the low skills of business actors in utilizing digital technology. The research method used a qualitative approach with descriptive methods. Data were collected through in-depth interviews, participatory observation, documentation, and literature studies, with informants consisting of business actors, community leaders, representatives of relevant agencies, and consumers. The results of the study indicate that processing waste into beads not only reduces environmental impacts but also opens up creative business opportunities with high economic value. The use of digital platforms has proven effective in expanding market reach, improving branding, and driving sales, although there are still obstacles in the skills of digital entrepreneurs. This study recommends strengthening digital marketing capacity and ongoing mentoring for creative waste-based entrepreneurs to achieve economic and environmental sustainability. In addition, synergy between business actors, the government, and local communities is a crucial factor in supporting the development of a waste-based creative economy. The involvement of local governments through entrepreneurship training and facilitating access to technology is essential to address the challenge of limited digital capabilities of entrepreneurs. Local communities also play a role in maintaining sustainable production and encouraging innovation in bead designs based on local culture to add value and attract market share. This collaboration can create a conducive ecosystem for the growth of creative small and medium enterprises (SMEs), while strengthening local identity and increasing product competitiveness in national and global markets. Thus, developing a waste-based creative economy and utilizing digital marketing are relevant innovative strategies in addressing current economic and environmental challenges.

This study aims to analyze the influence of the Problem Based Learning (PBL) model in science education on students’ environmental literacy and science communication skills at SMK Negeri 3 Pekanbaru, focusing on the topic of disaster mitigation. The research employed a causal comparative approach with a post-test only design, comparing two student groups: an experimental class using the PBL model and a control class using conventional teaching. The results revealed a significant difference in environmental literacy, with the experimental class achieving a higher average score (81.86) compared to the control class (62.05). This indicates that the PBL model is effective in enhancing students' understanding, awareness, and environmentally responsible behavior. The PBL approach encourages active student engagement and the application of knowledge to real-world scenarios, which is particularly beneficial in the context of environmental issues and disaster mitigation. By working through problems related to environmental challenges, students are likely to gain a deeper understanding of the topic, which fosters a sense of responsibility towards environmental sustainability. In terms of science communication, although the experimental class showed a higher average score (75.78) than the control class (72.92), the difference was not statistically significant. This may be due to a lack of intensive training in scientific discussions and presentations. While PBL encourages collaborative problem-solving and idea-sharing, students may still require more structured practice in presenting and communicating their findings clearly and persuasively. The integration of more structured activities focusing on science communication skills could further enhance the effectiveness of the PBL model. Overall, the PBL model demonstrates positive potential in improving both environmental literacy and science communication. However, to achieve its full impact, its implementation must be consistent, with a focus on providing students with additional opportunities to develop their communication skills.

The presence of scattered waste in the environment has a significant impact on both environmental sustainability and human health. In Indonesia, the accumulation of waste has reached alarming levels, amounting to approximately 175,000 tons per day, or the equivalent of 64 million tons annually. Household activities are one of the main contributors, producing a wide variety of waste, including organic and non-organic materials. Poto Village is among the areas receiving particular attention regarding this issue due to the challenges it faces in waste management. Improper management of waste not only leads to air, water, and soil pollution but also increases the risk of various health problems within the community. One of the programs designed to address this problem is the 3R program, which emphasizes three main principles: reduce, recycle, and reuse. The purpose of this community service initiative is to improve public knowledge and awareness of effective waste management through the application of 3R practices. The activities were carried out in three main stages, namely preparation, education, and discussion through a question-and-answer session. The process began with a socialization activity that introduced the objectives, purposes, and sustainability aspects of waste management efforts in the village. The educational session was attended by 30 participants, consisting of housewives, farmers, and entrepreneurs, who represented key groups within the community. Furthermore, interviews with local cadres revealed that waste is collected weekly by garbage trucks, indicating the village’s commitment to environmental management. Participants responded enthusiastically throughout the educational sessions, showing a strong interest and positive reception toward the information provided. As a follow-up step, future activities could include hands-on training in waste management using available media and tools, which would allow participants to apply the concepts learned in a practical and sustainable manner.

Batteries are the primary component in electric motorcycle propulsion systems, playing a crucial role in storing and supplying energy. However, batteries have a limited lifespan, potentially becoming waste after their useful life. Battery waste is categorized as hazardous and toxic waste (B3) because it contains heavy metals and chemical compounds that can negatively impact human health and the environment if not managed properly. As the adoption of electric motorcycles increases in Indonesia, particularly in the Special Region of Yogyakarta (DIY), the issue of battery waste management is becoming increasingly important. Currently, there are no electric motorcycle manufacturers openly willing to manage post-life battery waste, particularly through recycling activities. This situation creates a gap that informal actors could potentially exploit. Informal actors often possess flexibility and basic technical skills, but their capacity to manage battery waste safely and sustainably still needs to be mapped and strengthened. This study focused on mapping the potential capabilities of informal actors in the Special Region of Yogyakarta by 2025. The results indicate that the potential for informal actors capable of providing battery repair services is only around 1%. This figure is very small and therefore insufficient to support future battery waste management needs. Therefore, multi-stakeholder support is needed, from the government and manufacturers to the community, to encourage capacity building among informal actors. This effort is crucial to anticipate the success of the government's 2030 target for electric vehicle conversion, while also ensuring environmental sustainability.

Waste management is a major challenge in sustainable development, particularly in areas with tourism potential. Paya Jeget Village, Pegasing District, Central Aceh Regency, a developing tourist destination, is addressing waste management issues that require serious attention. The increasing number of tourists visiting the village has the potential to significantly increase the volume of waste generated. Without proper management, this condition can threaten environmental sustainability and public health. Therefore, a community-based waste management approach is needed that involves the active participation of all stakeholders, from village government, community leaders, tourism operators, and the general public. The objectives of this community service activity are to increase public knowledge and awareness about sustainable waste management, develop an integrated community-based waste management system, and establish independent community waste management groups to realize a clean and healthy tourist destination. Implementation methods include outreach and education, practical training, the formation of working groups, and ongoing mentoring to ensure the program runs consistently. The community service activities carried out on June 2, 2025 have achieved the following results: 45 participants participated in the outreach activities, 90% of participants understood the importance of waste from a religious and environmental perspective, the formation of collective awareness to maintain environmental cleanliness, the formation of a waste management group consisting of 15 members, the availability of waste sorting places at three strategic points, the implementation of waste sorting activities at the household level, and the start of organic waste composting activities. In addition, this activity also succeeded in fostering a spirit of mutual cooperation in waste management and improving residents' skills in processing organic waste into compost.

Dependence on fossil fuels, such as gasoline and diesel, has become a global issue that affects environmental sustainability and energy security. Increasing greenhouse gas emissions, decreasing natural resource reserves, and instability of global energy prices encourage the need for innovation in motor vehicle fuel systems. This study aims to assess fuel efficiency and engine performance on a 110 CC motorcycle with a standard compression of 10.7:1, by utilizing a mixture of RON 90 gasoline and alcohol. The main focus of the study is to compare the effect of varying alcohol content on engine power output, with mixtures of E12.5, E17.5, and E22.5. The method used is an experimental method with three variables, namely the independent variable (type and content of fuel mixture), the dependent variable (engine power), and the control variables (engine condition, temperature, and testing method). Testing was carried out using a combination of iridium spark plugs and standard spark plugs, as well as variations in Pilot Jet sizes 34 and 35 on aftermarket carburetors. Each combination was tested to determine its effect on the maximum engine power. The results showed that a blend of E12.5 fuel with Pilot Jet 35 and iridium spark plugs produced the highest power output compared to other tested combinations. This combination was proven to optimize combustion in the combustion chamber, thereby improving engine efficiency and performance. Conversely, increasing the alcohol content above E12.5 did not provide a significant increase and even tended to decrease power due to alcohol's lower calorific value than gasoline. The conclusion of this study is that the use of an aftermarket carburetor with Pilot Jet 35 and iridium spark plugs, combined with an E12.5 fuel blend, can be an effective alternative for improving the performance of a 110cc motorcycle. These findings are expected to serve as a reference for the development of more efficient and environmentally friendly blended fuel technology.

The issue of climate change and increasing public awareness of the importance of environmental sustainability are driving the tourism industry to adopt sustainable practices. One such effort is the use of environmentally friendly products or green products in its operations. BudiSun Resort Maumere, located in East Nusa Tenggara, is one resort that has implemented environmentally friendly principles in its services and facilities. However, further research is needed to determine the extent to which these practices influence consumer behavior, particularly in terms of purchase intention. This study aims to analyze the influence of green products, brand image, and environmental awareness on consumer purchase intention at BudiSun Resort Maumere. The research approach used was quantitative with a survey method. The sample in this study consisted of 150 respondents who had stayed at the resort. The instrument used was a questionnaire with a Likert scale, and the data were analyzed using multiple linear regression with the help of SPSS version 25 software. The analysis results showed that all three independent variables—green product, brand image, and environmental awareness—simultaneously had a significant effect on purchase intention, with a coefficient of determination (R²) of 0.827 and an F-value of 231.894 at a significance level of 0.000. Partially, brand image (β = 0.321; sig = 0.000) and environmental awareness (β = 0.651; sig = 0.000) had a positive and significant effect on purchase intention. However, green product (β = –0.056; sig = 0.354) did not show a significant effect. These findings suggest that while the use of environmentally friendly products is important, the strength of brand image and consumer environmental awareness play a greater role in influencing consumer intention to revisit resort services. Therefore, sustainable tourism marketing strategies should emphasize strengthening brand image and environmental education.