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This research aims to analyze the Regional Government's strategy in developing the Tanjung Lesung Tourism Area and identify obstacles and efforts to improve the community's economy. As a Special Economic Zone (SEZ) and a national priority tourism destination, Tanjung Lesung has great potential in encouraging local growth, but its development still faces challenges. The research uses a descriptive qualitative method through interviews, observations, and documentation studies with informants from the Tourism Office, SEZ managers, MSME actors, and Pokdarwis. The analysis refers to the theory of Suryadana's tourism development strategy, including attractions, accessibility, amenities, and institutions. The results of the study show that the government's strategy focuses on the development of attractions through the involvement of MSMEs and cultural preservation, as well as improving facilities with training and community assistance. This strategy has a positive impact on increasing income and job creation. However, there are obstacles in the form of limited regional authority in SEZ management, lack of optimal accessibility and infrastructure, weak collaboration between stakeholders, low capacity of local human resources, and inconsistent promotion. The government's efforts include increasing human resource capacity, facilitating MSMEs in events, and cross-sector coordination. In conclusion, the Tanjung Lesung tourism development strategy has contributed to economic empowerment, but it is not optimal, so stronger synergy is needed between the government, the private sector, and the community to realize sustainable tourism.

This study discusses the regulatory arrangement and investment climate in East Nusa Tenggara Province (NTT) as a strategic effort to increase investment attractiveness. Although it has great potential in the agriculture, fisheries, and tourism sectors, investment development in NTT has not been optimal due to overlapping regulations, complex bureaucracy, and lack of efficiency in licensing services. Based on the Stufenbau theory from Hans Kelsen, synchronization between Regional Regulation Number 3 of 2025 and Law Number 25 of 2007 is needed so that there are no conflicts or legal vacancies that can hinder the certainty of doing business. In addition, local governments have implemented various strategies to improve the investment climate, such as improving basic infrastructure, simplifying bureaucracy, promoting regional potential, developing human resources, and strengthening security and order. Other efforts are also being made through the digitization of licensing services and cooperation with the private sector to expand investment networks. Thus, an integrated regulatory and policy arrangement is expected to be able to create a competitive and sustainable investment climate in the NTT region.

This study aims to examine how technology, particularly social media, plays a role in increasing community participation in the development of the sago forest tourism area in Kampung Sereh, Sentani District, Jayapura Regency. The area holds strong natural and cultural potential, yet its development as a tourist destination remains underutilized. The research adopts a qualitative descriptive approach using interviews, field observations, and document analysis. findings reveal that digital technology-especially social media platform such as Instagram and Facebook-has broadened the reach of tourism promotion. Young people in the community have started to use these platforms to share tourism- related activities and local cultural practices. However, challenges persist, including low digital literacy, limited access to proper devices, and the lack of technical training and assistance. Community participation is evident in various aspects, such as organizing cultural performances, preparing traditional food, and engaging in environmental conservation. This study recommends ongoing digital training and the formation of a community- managed promotional team to support sustainable and inclusive tourism development.

This study analyzes the potential of the traditional performing art Cupak Gurantang in supporting cultural tourism in West Nusa Tenggara (NTB), Indonesia. Cupak Gurantang is a distinctive folk theater from Lombok that conveys moral and social values through the conflict between Cupak, a cunning character, and Gerantang, an honest one. Through this narrative, the performance functions not only as entertainment but also as a medium for moral education within the community. The study employs a descriptive qualitative approach using interviews, observations, documentation, and literature review as data collection methods. Analysis is conducted through a SWOT method and a participatory approach to explore the cultural functions, preservation challenges, and development strategies. The findings indicate that Cupak Gurantang plays a significant role in preserving local cultural identity and strengthening moral values among society. However, several challenges persist, including limited regeneration of young performers, financial constraints, and the marginalization of traditional arts within a tourism sector that tends to prioritize natural attractions. The study recommends community empowerment, youth training, innovative performance presentations, and the use of digital promotion and integration into cultural tourism packages. With these strategies, Cupak Gurantang holds substantial potential to become a sustainable cultural tourism attraction in West Nusa Tenggara.

This study aims to analyze the multi-stakeholder perspectives on the development of the Pelawan Forest Biodiversity Park (Taman Kehati Hutan Pelawan) through the healing forest concept as an innovation in sustainable tourism in Central Bangka Regency, Indonesia. A mixed-method approach was employed, combining interviews, observations, and questionnaires involving 45 respondents from local government, tourism managers, communities, and visitors. The findings indicate a high level of understanding and support toward the healing forest concept, with Likert scale scores ranging from 4.1 to 4.4, reflecting strong agreement on the integration of conservation-based and mental-wellness tourism. Environmental comfort and tourist interest in the healing concept emerged as the main factors promoting the site’s development potential. Stakeholder perspectives reveal aligned objectives among the government, community, and tourism actors to establish Pelawan Forest as an environmentally friendly quality tourism destination. This research emphasizes the importance of multi-stakeholder collaboration and sustainable governance to ensure tourism development that provides economic benefits while maintaining ecological balance and enhancing visitors’ mental and physical well-being.

This study aims to analyze the role of Penta-Helix stakeholders in developing tourism potential in Kupang City. The method used is descriptive qualitative with a qualitative approach. The focus of this research is to observe and find out how the application of the Penta-Helix model in the development of tourism potential in Kupang City, using data collection techniques in the form of Interviews, Questionnaires and Documentation analyzed using Analytichal Hierarchy Process (AHP) analysis techniques. The results of this study show that the Penta-Helix Collaboration in developing the tourism potential of Kupang City has been implemented, but the results to advance tourism in Kupang City are still not optimal. This is due to the lack of awareness from the public and also coordination from the government in maintaining the safety and cleanliness of tourism places is lacking. Factors that become the scale of importance to the application of the Penta-Helix model of tourism in Kupang City based on the level of priority are aspects of government, private sector, society, media, and academia. For the government aspect, the indicator with the greatest weight is the construction of tourism facilities. For the private sector, the priority indicator is the improvement of service services. In the community aspect, the most priority indicator is the indicator of cleanliness of the tourist environment. For the media aspect, the priority indicator is tourism propotion. For the academic aspect, the indicator with the greatest weight is the development of research contribution facilities.

The Salib Kasih tourist attraction is one of the leading potential tourist attractions in North Tapanuli district which offers spiritual tourism as well as natural and cultural panoramas. The purpose of this research is to determine the Development Strategy for the Salib Kasih tourist attraction. Salib Kasih is a tourist attraction created to commemorate the services of Christian missionary from Germany Ingwer Ludwig Nommensen who began his mission in Batak Land and is where Ingwer Ludwig Nommensen looked towards Rura Silindung below. This research uses qualitative research methods, with data collection techniques through interviews, observation and documentation of several informants, namely the Tourism and Tourism Office and tourism business actors. Through the results of research conducted by the author, the development strategy for the Salib Kasih tourist attraction carried out by the Tourism Office is to improve facilities, add facilities, collaborate with other agencies and carry out promotions to increase the attractiveness of the Salib Kasih tourist attraction.  

The advancement of digital technology plays a crucial role in fostering regional economic growth and tourism. Bekasi Regency, recognized as Indonesia’s largest industrial area, has vast potential to develop its tourism sector and creative economy. However, limited public understanding of digital utilization remains a major challenge, particularly in promoting village potential and local products in Sukamurni. To address this issue, and the socialization of the Industrial Tourism Portal was carried out to improve community skills and awareness of technology as an effective promotional tool. The program adopted a participatory approach through counseling, training, and direct practice, enabling active engagement of participants throughout the process. The residents of Sukamurni Village became the main actors in using the portal to highlight local tourism and broaden the market reach of MSME products. The outcomes indicated that participants not only gained theoretical knowledge but also practical competence in accessing and applying portal features effectively. Moreover, the activity successfully raised awareness of the significance of digitalization in enhancing business competitiveness and long-term sustainability. With this important initiative, and Sukamurni Village is expected to strengthen its position as an innovative, productive, and technology-adaptive tourism village, while also actively supporting sustainable community welfare and inclusive regional development.

Development to become a tourist village requires cooperation and participation of the entire village community to advance the village. Local communities play an important role in the development of tourist villages because the resources and unique traditions, culture inherent in the community are the main driving elements of tourist village activities.tareget activities of tourism awareness groups, village government and the people of Maitara Tengah village. PKM methods; lectures, practices and participant mentoring. Output; journal, video making and online media publication. The results of PKM activities were carried out on Saturday, with 37 participants, Tourism is developed for the progress of the village, Maitra Tenga village has the potential for marine tourism to be developed, besides that, tourism will also develop the income of the Maitara Tengah village community.

Tedunan Beach in Seluma Regency, Bengkulu, holds exceptional potential as an ecotourism asset, attributed to its authentic and untouched natural landscape, featuring white sand stretches and a unique mangrove ecosystem. Sustainable tourism development, however, demands active participation and entrepreneurship from the local community, which is key to ensuring the equitable distribution of economic benefits and environmental preservation. This research aims to analyze the current community entrepreneurship models, identify challenges hindering business growth, and formulate strategic opportunities for development. Using a qualitative approach with a case study method, data was collected through in-depth interviews with business actors and community leaders, participant observation, and documentation studies. Findings indicate that community-based businesses have grown organically, albeit on a micro scale, encompassing fresh seafood culinary stalls, tourist hut rentals, and local guide services. Nevertheless, this growth is hampered by fundamental constraints: limited access to formal working capital, minimal promotion hindering market penetration, and a lack of professional training in financial management and tourism service standards. In response, an integrated development model is formulated recommending: increasing human resource capacity through business management and tourism awareness training, facilitating access to capital through partnerships, and strengthening digital-based promotion. In conclusion, Tedunan Beach tourism can be sustainable if supported by a comprehensive empowerment program that not only boosts economic income but also essentially fosters a sense of ownership and community responsibility towards the destination's preservation.

Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy. This study aims to analyze strategies for optimizing village potential through the application of Green Digital Management (GDM) as an effort to establish sustainable tourism business practices. A qualitative research approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that the implementation of GDM can serve as a strategic approach for Pupus Tourism Village by integrating environmentally based digital promotion, strengthening eco-friendly creative economy initiatives, and revitalizing local culture such as the bersih desa ritual and communal work (gotong royong). The implications highlight the importance of collaboration between government, community, and tourism stakeholders in applying GDM to enhance the competitiveness of Pupus Tourism Village while simultaneously promoting sustainable economic, social, and ecological development.

This research positions tourism as a key driver for rural economic transformation via the Community-Based Ecotourism model. Lubuk Langkap Nature Tourism Village, South Bengkulu, has excellent natural assets (pristine), such as clear rivers and tropical forests, supported by good social capital. However, this potential is structurally constrained by a Severe Institutional Crisis within the Village-Owned Enterprise, marked by informal management, lack of standard accounting, and vulnerability to moral hazard risk (misconduct). The Main Thesis asserts that this institutional crisis is not merely a technical issue but a major root problem that weakens Social Capital, damages community Capability, and risks permanent environmental damage. The study uses in-depth strategic analysis focusing on the New Institutional Economics and an integrated SWOT framework, employing interpretive descriptive qualitative methods. The analysis formulates an integrated Community-Based Ecotourism development strategy within a Governance framework that is Strengthened by Risk a system designed to become more resilient when facing shocks (moral hazard risk). The Integrated Action Strategy includes: (1) Establishing Exclusive Village-Owned Enterprise Regulatory Control Rights over the entrance gate and Environmental Carrying Capacity; (2) Implementing a physical Daily Public Financial Dashboard to prevent misconduct; and (3) Legalizing Village Regulations (Perdes) on Conservation Zoning and Maximum Daily Visitor Limits. Implementing a Niche Premium Operational Business Plan (OBP), detailing a High Pricing Strategy (including a Conservation Fee) and a fair Proportional Revenue Sharing Formula, is key to achieving improved welfare and ecological sustainability in South Bengkulu.

Wonogiri Regency in Central Java Province has great potential for sustainable tourism development, particularly through the integration of nature and religious tourism. This study aims to analyze the development strategy of the Watu Cenik Tomb in Sendang Village as a pilgrimage destination, which involves the historical value of the tomb of the Kyai Solo Sumarto IX family, the natural landscape of the Gajah Mungkur Reservoir, and cultural traditions such as Grebeg Syawalan. Using Richard Butler's Sustainable Tourism theory with the Tourism Area Life Cycle (TALC) model, this study applies a descriptive qualitative method through intensive interviews, observations, and documentation of stakeholders such as tourism managers, local communities, and tourists. The results of the study show that Watu Cenik has the potential to be an attractive pilgrimage destination, but its appeal is not yet optimal, with visits limited to private pilgrimages and the local community. The efforts of BUMDes Sendang Pinilih, such as the construction of homestays, shuttle services, and social media promotion, have increased visitor numbers, but additional facilities such as souvenir kiosks, local culinary offerings, photo spots, tour guides, and infrastructure improvements are still needed to attract more visitors and support the creative economy. The research conclusion emphasizes the importance of intensive digital promotion, integrated tour packages, and stakeholder collaboration to realize sustainable tourism that preserves cultural heritage while improving community welfare. Suggestions for further research include integrating mixed methods with quantitative analysis to measure economic impact and comparisons with similar destinations.

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.

This study examines community empowerment in the development of Ulos Ragi Hotang in Desa Meat, Kecamatan Tampahan, Kabupaten Toba. Ulos Ragi Hotang is a cultural heritage of Batak Toba, rich in philosophical and historical meaning, with great potential as a creative economy product. The focus of this research is on the forms and strategies of community empowerment to preserve cultural heritage, increase economic added value, and support Desa Meat as a cultural tourism destination. The research uses a qualitative descriptive approach with data collection through observation, in-depth interviews with local weavers, traditional leaders, Pokdarwis managers, and the Tourism Department, as well as field documentation. The results show that empowerment is carried out through the improvement of weaving skills, community-based weaving groups, and training in production and marketing. Empowerment strategies include traditional marketing, digital promotion, strengthening tourism village institutions, product branding development, and involving the younger generation. Supporting factors include local cultural wealth and government support, while challenges include low digital literacy and limited market access. This study concludes that local community empowerment plays a significant role in the preservation of Ulos Ragi Hotang and creates sustainable creative economic opportunities, while also strengthening the cultural identity of Batak Toba.

Sustainable tourism aims to maximize the potential of travel destinations while maintaining a careful balance between social, economic, and environmental factors, and coastal tourism such as that found at Mutun Beach in Lampung illustrates both the promise and the urgency of this approach. Coastal tourism is one of the fastest-growing segments of the global travel industry, offering visitors natural beauty, recreational activities, and cultural experiences that generate significant income for local economies. In Indonesia, beaches are major attractions that can boost regional development through job creation, small business opportunities, and improved infrastructure. Mutun Beach, a well-known coastal destination on the southern coast of Sumatra, contributes greatly to the Regional Original Income (PAD) of Lampung Province and provides livelihoods for surrounding communities. Yet despite its popularity, the area continues to face persistent problems such as weak administrative management, limited community participation, inadequate facilities, and signs of environmental degradation, all of which threaten its long-term sustainability. This service project therefore focuses on designing a comprehensive plan for sustainable tourism growth at Mutun Beach for the 2025–2030 period. A participatory strategy is employed through Focus Group Discussions (FGD) involving local government, tourism stakeholders, community members, academics, and potential investors to ensure inclusive decision-making. The resulting five-stage roadmap emphasizes strengthening tourism regulations, constructing eco-friendly infrastructure, empowering residents with training and entrepreneurial opportunities, creating tourism products that highlight environmental and cultural values, and adopting digital marketing to reach broader audiences. Success indicators include increased regional revenue, rising visitor numbers, higher tourist satisfaction, and measurable improvements in coastal environmental health. Implementing this roadmap is urgent because coastal tourism directly supports economic growth, provides steady employment, and safeguards natural resources, ensuring that Mutun Beach remains both competitive and environmentally resilient for generations to come.

This study aims to analyze the strategies of Grand Royal Denai Hotel Bukittinggi in enhancing guest satisfaction through the provision of halal food, considering the growing global halal tourism trend and Indonesia's significant potential as a country with a majority Muslim population. Furthermore, the increasing awareness among Muslim travelers regarding the importance of consuming halal food constitutes an essential background for this research. Employing a qualitative approach with a descriptive method, the study was conducted in October 2024 using data collection techniques including observation, interviews with management and guests, as well as documentation. The data were analyzed using a SWOT approach to identify the hotel’s strengths, weaknesses, opportunities, and threats. The results indicate that Grand Royal Denai possesses strengths such as a commitment to halal standards, a professional kitchen team, a strategic location, and menu variety, while its weaknesses include the absence of MUI halal certification and limited digital promotion. The primary opportunity arises from the increasing halal tourism trend, whereas threats involve intense competition among hotels and changes in modern consumer preferences. By leveraging its strategic location and the potential of the halal tourism market, the hotel is able to increase guest visits and enhance overall satisfaction. Overall, the halal food provision strategy has proven effective in improving guest satisfaction; however, the hotel needs to innovate its menu, expedite halal certification, and strengthen digital-based promotion to maintain competitiveness. In addition, this study contributes to the development of halal tourism and serves as a practical reference for other Sharia-compliant hotels.

The Community Service (PKM) program for the 2025 academic year in Buntu Datu Tourism Village, Mengkendek District, Tana Toraja Regency, aims to enhance the human resources (HR) capacity in managing community-based tourism villages. This village has great tourism potential, supported by basic facilities such as gazebos, halls, camping areas, and food stalls that cater to tourists’ activities. However, tourism village management still faces challenges such as limited facilities, low digital promotion skills, lack of innovation in developing tourist attractions, and suboptimal use of village funds to support the tourism sector. The PKM implementation methods involve socialization, training, interviews, field observations, and Focus Group Discussions (FGD) with the community, village officials, and tourism awareness groups (Pokdarwis). Through a participatory approach, this activity successfully improved the community's understanding of destination management, tourist services, facility management, and digital promotion strategies via social media and online platforms. Although the impact was limited due to the relatively short duration of the assistance, the activity received high appreciation from the community and emphasized the importance of collaboration between the community, government, and academics. It is hoped that follow-up programs will strengthen local capacity, enhance tourism attractiveness, and support the sustainable economic welfare of the Buntu Datu Tourism Village community.

The importance of educational tourism in Indonesia and Bali lies in its ability to combine education with tourism experiences, empower local communities, and support cultural and environmental preservation. With the right approach, educational tourism can become one of the main pillars in the development of sustainable tourism in Indonesia. The development of educational tourism in Indonesia and Bali not only provides educational benefits for visitors but also supports local economic growth and cultural preservation. With the proper approach, educational tourism can serve as an essential pillar in the development of sustainable and inclusive tourism. This study aims to design an innovative social media content strategy to increase the visibility of culture- and agriculture-based educational tourism at TeBA Majalangu, Kesiman, Bali. The research method used is qualitative with a case study approach, conducted through field observations, in-depth interviews, and social media content analysis. The results show that TeBA Majalangu’s social media is currently managed incidentally, lacking consistency in posting frequency and without a strong narrative structure. Based on these findings, the author developed an innovative social media model consisting of five main content categories: educational storytelling, interactive videos, visual education, user-generated content, and interactive content. As a form of implementation, prototypes were also created, including storyboard reels, educational carousel posts, interactive polls, Instagram feed mockups, and a one-month content calendar. This strategy is expected to serve as a reference for managers in strengthening TeBA Majalangu’s digital image as an educational tourism destination based on local wisdom that is relevant, inspiring, and sustainable. In today’s digital era, social media offers great opportunities to maximize the promotion of educational tourism, strengthen direct interaction with potential visitors, and disseminate information. With the right innovations in social media strategy, TeBA Majalangu is expected to increase the number of visitors and contribute more significantly to empowering local communities.

Village history is an important identity that needs to be preserved to prevent it from being lost over time. Pangadegan Village in Pagelaran District, South Cianjur, has a historical legacy that has not been scientifically documented and is at risk of being forgotten by the younger generation. This community service activity aims to explore and document the local history of Pangadegan Village by involving active community participation as a form of empowerment. The approach used is the Asset-Based Community Development method, which focuses on exploring historical assets and local potential through the stages of identification, deliberation, design, agreement, and sustainable development. The activity was implemented through in-depth interviews with village elders, observations of historical sites, focus group discussions, and documentation training for youth. The results of the activity indicate increased community awareness of the importance of village history, the establishment of an initiative to form a village archives team, and the creation of documentation products in the form of small books and digital publications. This activity also opens up opportunities for the development of history-based cultural and educational tourism as a form of sustainability. Thus, this community service activity confirms that preserving local history through an asset-based approach can strengthen identity, empower communities, and provide sustainable social, cultural, and economic benefits.