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Sendy’s Fresh Fruit Juice & Fruit Soup is an MSME business operating in the culinary and beverage sector that has developed in Gresik City. In the midst of a lot of competition with similar beverage products, Sendy's Fresh Fruit Juice & Fruit Soup is able to compete in sales and earn profits that continue to increase. The aim of this research is to determine the influence of service quality, price perception and taste on consumer satisfaction with Sendy's Fresh Fruit Juice & Fruit Soup. The population in this study were consumers of Sendy's Fresh Fruit Juice & Fruit Soup. The method used in this research is quantitative with an associative type of research. This research used an accidental sampling method with 100 respondents. The data sources used in this research are primary data and secondary data. With the help of the IBM SPSS 23 application, the research results show that: (1) service quality, price perception and taste have a significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (2) service quality has a positive and significant effect on satisfaction consumers in the Sendy Fresh Fruit Juice & Fruit Soup business, (3) price perception has a positive and significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (4) taste has a positive and significant effect on consumer satisfaction in the Fresh Fruit Juice business & Sendy Fruit Soup.

Omah Petoeng is a business place that operates in the culinary business with the angkringan concept which is currently developing in Tulungagung City. The quality of service provided by Omah Petoeng employees is good, friendly and fast. Apart from that, the prices of food and drinks are quite affordable for the community, making Omah Petoeng visited by many consumers, including young people, adults and the elderly, therefore Omah Petoeng's sales turnover has experienced a good increase every year. The aim of this research is to determine the influence of service quality and price perception on consumer satisfaction at the Omah Petoeng Tulungagung business. This research uses a quantitative approach with the type of research, namely associative, namely a type of research that explains the relationship between variables. The population in this research is consumers who have visited and made purchases at Omah Petoeng Tulungagung. The data collection technique uses a questionnaire addressed to respondents to answer. The results of the data were then analyzed using tests in SPSS 16. The research results showed that: (1) service quality and price perception had a significant effect on consumer satisfaction at the Omah Petoeng Tulungagung business, (2) service quality had a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business, (3) price perception has a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business.

The problem to be discussed in this research is to find out the training strategy for innovation of pandan weaving to increase the product standard community in overseas marketing as well as the marketing strategy for innovation of pandan weaving to increase the product standard community in international marketing. The research method used in this research is a qualitative method with a descriptive approach. . The research results that have been found in this research are: 1). Organizing Innovation Training on Pandan Woven to improve community product standards in international marketing is: a. Selection of Raw Materials b. Cutting, slicing, forming c. Weaving and forming innovation d. The final stage is the finishing process which is the final process from which the previous stages have been completed. The raw model of pandan that has become tanned can be seen in terms of shape, quality of workmanship as well as physical appearance or finishing. 2. Marketing Strategy Innovation of pandan woven to improve product standard communities in international marketing, namely: 1) Needs, Demands and Desires. 2) Satisfaction, value, products and costs, where the fulfillment of needs and desires must have a relationship with products and services. 3) Transactions, Relationships, and Exchanges. and 4) Marketers, marketing and markets, marketing via social media will influence external factors that influence consumer perceptions of a product, which will then influence consumer buying interest.    

In the digital era, E-commerce has emerged as a prominent stage where psychology and business seamlessly integrate. This article extensively delves into the crucial role of psychology in achieving E-commerce success, with a focus on a profound understanding of the minds of digital consumers. The research aims to detail the roles of psychological aspects such as perception, motivation, and purchase decisions that influence online consumer behavior. The research method involves meticulous study design, a representative sample of digital consumers, and data collection through targeted research instruments. Data analysis is conducted to gain profound insights into the psychological factors that play a key role in E-commerce success. The research findings reveal how the design of platform interfaces, consumer motivation, and other psychological factors impact online purchase decisions. In-depth analysis is conducted on the mechanisms of product selection, the evaluation process, and the psychological impact on purchase conversions. The article also discusses psychological factors contributing to customer loyalty, including user experience and satisfaction. By understanding these psychological aspects, business practitioners can make more informed decisions and design more effective marketing strategies in the context of E-commerce. The research conclusion provides a summary of key findings, practical implications for the business world, and recommendations for further research in this field. This article offers profound insights into the marriage of psychology and business in the context of E-commerce, paving the way for further research and the development of innovative business strategies

This research investigates the impact of financial technology in Islamic banking through a qualitative approach. The primary focus is on the paradigm shift in operational processes and challenges faced by Islamic financial institutions in adopting technological innovations. Through the analysis of regulations, financial technology implementation, and stakeholder perceptions, this study identifies significant changes in financing and investment models. Findings indicate positive impacts such as increased operational efficiency, product diversification, and responsiveness to consumer demands. However, challenges in data security and unequal access emerge as primary concerns. This research provides in-depth insights into how financial technology triggers transformation in Islamic banking, with significant implications for regulatory design and future business strategies.

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.

This study explores the role of sentiment analysis as a predictive tool for understanding and forecasting product launch success in the digital market. Sentiment analysis involves the classification of consumer sentiment expressed on social media platforms such as Twitter and Instagram, and it can significantly impact businesses by predicting consumer behavior and product performance. The research highlights the relationship between social media sentiment and product success, demonstrating that positive sentiment is strongly correlated with higher sales and consumer engagement, while negative sentiment can lead to declines. Machine learning models, including Support Vector Machines (SVM) and Random Forest, were employed to classify sentiment from large volumes of social media data and correlate it with product performance indicators such as sales volume and consumer interaction. The study found that sentiment analysis models were highly effective in predicting product success, with positive sentiment generally driving product profitability and negative sentiment posing a potential threat to brand reputation. Moreover, the analysis showed that social media sentiment provides real-time insights into consumer perceptions, enabling businesses to quickly adjust marketing strategies and product development plans. These findings underscore the importance of integrating sentiment analysis into product launch evaluations and strategic decision-making. Future research should explore the integration of sentiment analysis with other predictive market models and investigate the effects of fake reviews and post-purchase consumer behaviors on product success.

This research investigates the role of Public Relations (PR) in forming positive perceptions of TikTok Shop as an increasingly dominant e-commerce platform. This research involves analysis of PR communication strategies, image management, and interactions with stakeholders designed to create positive perceptions among consumers. Qualitative research methods were used to deepen understanding of how PR contributes to the formation of a positive image and relationship at TikTok Shop. The findings of this research highlight the importance of a proactive approach in responding to issues that can influence consumer perceptions of TikTok Shop.

In this digital era, the role of marketing strategy is crucial to the success of a business. With widespread technological advances, companies are not only faced with demands to innovate but also to deeply understand the behavior of consumers who are increasingly connected and intelligent. This research aims to explore and analyze the influence of content marketing strategies on Point Of Purchase at KruV Studio. To understand how content marketing strategies can be key in shaping perceptions and increasing customer enthusiasm. In this research I will focus on the marketing aspects of the Content Marketing strategy on Point Of Purchase at KruV Studio.

This study aims to analyze consumer responses to the queue phenomenon that occurs at Cipatik Public Fuel Filling Station (SPBU). Queues at gas stations are often a major concern for consumers, affecting customer satisfaction and the operational performance of gas stations. This study identifies the main factors that influence consumer response to queues, focusing on queue cases, waiting time, and consumer feelings regarding service. The research method used a quantitative approach through a consumer survey involving a representative sample of Cipatik gas station users. Data was collected through a questionnaire covering aspects such as consumer perception of service speed, queue efficiency, and overall satisfaction level. The results of data analysis show that there is a lack of consumer satisfaction with the queues that occur at Cipatik Service Station, West Bandung Regency. Therefore, it is necessary to improve queue management by the gas station. The addition of filling pump lines needs to be addressed so that the service level can increase. In addition, shorter waiting times and a more efficient service experience are considered by consumers as key factors in increasing their satisfaction. The findings of this study provide valuable insights for Cipatik Service Station management and relevant stakeholders to improve queue management and increase customer satisfaction. The practical implications of this study can assist policy makers in developing more effective operational strategies to address queuing issues and improve consumer experience at the gas station.

This research was conducted with the aim of showing the influence of brand image, brand experience and influencer marketing on purchasing decisions with the purchase interest variable being the intervening variable. This study uses a quantitative approach. The research population is Scarlett Whitening consumers in Jakarta, the total of which is not known for certain. Sampling used purposive sampling technique and obtained 90 samples. The data analysis technique uses path analysis. The research results show that brand image has no influence on purchasing decisions. Brand image also has no influence on purchasing interest. Brand experience has a significant positive influence on purchasing decisions and purchasing interest. Influencer marketing variables have no influence on purchasing decisions. Influencer marketing influences purchasing interest. Then the purchase interest variable has no influence on purchasing decisions. Meanwhile, the results of research on mediation (intervening) variable tests produce that brand image, brand experience and influencer marketing have an influence through purchasing interest on purchasing decisions. This research can be used by companies in deciding policies and developing strategies in maintaining a good brand image from consumer perception, and using brand experience and influencer marketing to promote products.

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

Consumer decision-making is an integration process that uses information to assess and choose one of two or more alternative actions. This integration process yields a choice, which is presented cognitively as a desire to act. The fall in sales over the last two years undermines this study. This drop in sales is attributed to the absence of social media, which corresponds to the 6C: context, content, community, customization, communication, commerce, and connection, as well as changes in consumer perception of product quality, which leads to a decrease in purchasing decisions.According to the findings of this study, customers rate the usage of social media and product quality as pretty excellent, and they

Abstract. This study aims to determine whether there are significant differences in product quality, promotion strategies and consumer perceptions between Putri Agata and Putri Idris stores in Bima City. This type of comparative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The population used in this study is all consumers who have visited Putri Agata's shop and have visited Putri Idris' shop in Bima City whose number is unknown (Unknown Population). The sample in the comparative study was 30 people for each object or research subject, so that the total sample size was 60 respondents consisting of 30 respondents at Putri Agata Shop and 30 respondents at Putri Idris Shop in Bima City. Data were collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test and Independent Sample Test. The results showed that there were significant differences in product quality, promotion strategies and consumer perceptions between Putri Agata and Putri Idris Stores in Bima City.