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As time advances, humans need technology as a tool to help and facilitate all their activities in daily life, one of which is in the fields of transportation or food. In Indonesia, technological developments in the transportation sector can be seen from the rapid development of the Grab application. Through the Grab application, initially OVO was only used by the public as a payment method for Grab's transportation services. But now consumers can carry out various activities ranging from transportation to ordering food. This phenomenon illustrates how the Grab application with a payment system via OVO can be massively accepted by the Indonesian people. Acceptance of this technology can be analyzed using the Technology Acceptance Model (TAM). When using technology, people do not always receive the benefits, accept the convenience, and fully accept the risks, but often there is resistance or mistakes often occur. Therefore, this research aims to analyze the influence of the Technology Acceptance Model (TAM) with the variables perceived usefulness, perceived ease of use, and Perceived Risk in Grab application users on Reuse Intention. The population of this study were all Grab application users in Pangkalpinang City, with purposive sampling involving 112 respondents whose characteristics of application users ranged from 18-50 years and had also used the OVO feature for at least 1 year. The analytical method that will be used to analyze the data is SPSS 26.0. The results of this research explain that the variables perceived usefulness, perceived ease of use, and Perceived Risk have an influence on Reuse Intention.

This study aims to analyze brand adaptation strategies employed by multinational companies in addressing global marketing challenges, particularly in the context of cultural differences, consumer preferences, and regulatory variations across countries. Using a qualitative approach with a case study method, data were collected through in-depth interviews with marketing managers and document analysis related to corporate branding strategies. The findings reveal that multinational companies adopt a flexible brand adaptation approach by adjusting product elements, marketing communications, and brand values to align with local market characteristics while maintaining their global identity. These findings highlight that balancing global brand consistency with local market adaptation is a key factor in the success of global marketing strategies.

Casavva tape chips made from fermented yellow cassava (tape) and tapioca flour with a focus on the proportion of tape (fermented cassava) and tapioca flour. This study used single anova and duncan test to analyze the differences in sensory characteristics between three different proportions of yellow cassava tape and tapioca. The findings revealed that the combination of 75% fermented yellow cassava(tape) and 25% tapioca flour produced the most preferred shape, characterized by a uniform and attractive appearance, with an average score of 2.80, indicating a round shape with relatively neat edges. In contrast, a higher proportion of tape (85%) produced a softer and less stable dough, which led to a less desirable round shape. In addition, color analysis showed that the same proportion (75% tape and 25% tapioca) also produced the brightest and most attractive color, with an average score of 2.89. These results indicate that adjusting the ratio of tapioca flour can significantly improve the sensory quality of cassava tape chips, making them more attractive to consumers. The study concluded that the inclusion of tapioca flour improved dough stability, resulting in better shaped and colored chips, which could benefit manufacturers aiming to improve product quality.

The purpose of this study was to determine whether digital marketing media can influence consumer interaction with the Shopee marketplace. Online communication and sales are new things in the realm of marketing thanks to the rapid development of technology that allows individuals to make transactions through digital platforms. Currently, buying and selling transactions in the marketplace are in great demand and are popular with the public. One of the applications most often used by the public is Shopee. By using a digital marketing strategy in the Shopee marketplace, selling products without having to meet face to face with consumers becomes very easy. Business actors also try to apply efficient tactics to influence the level of consumer buying interest. In this study, the researcher applied a qualitative method that was explained descriptively by utilizing books, websites, and related journals. The quality and unique characteristics of the products being promoted  

Tanjungani Village,i Kemlagi,i hasi greati potentiali asi ai produceri ofi qualityi Etawai goati milk.i However,i thei lacki ofi producti identity,i suchi asi namei labels,i hindersi competitivenessi ini thei market.i thisi communityi servicei aimsi toi developi ai strategyi fori providingi namei labelsi oni Etawai goati milki productsi toi increasei thei sellingi valuei andi attractivenessi ofi thei product.i Thei methodsi usedi includei datai collectioni throughi interviewsi andi observations,i labeli designi basedi oni locali characteristics,i andi marketi testingi toi evaluatei itsi effectiveness.i Buildingi consumeri trust,i andi creatingi ai morei professionali producti image.i Ini addition,i labelsi thati includei locali identityi strengtheni thei brandingi ofi thei Tanjungani Villagei area.i thisi communityi servicei concludesi thati providingi namei labelsi isi ani effectivei strategyi toi supporti marketingi andi expandi thei reachi ofi Etawai goati milki products.

Food waste is becoming an increasingly significant global issue along with food loss and waste, consumers throw away 31% of the food they have purchased, a third of the total food produced globally or around 1.3 billion tons of food that can be consumed including fresh vegetables, fruit. , meat, bread and dairy products are lost along the supply chain. Food waste has many negative social, economic and environmental impacts. The household sector is one area that contributes to a significant amount of food waste. Household behavior is considered the biggest contributor to food waste. wasted (Food Waste), behavior shows significant differences in producing food waste produced by households, Sanggau Regency also experiences problems with food waste, this cannot be separated from the geographical conditions of the area which borders directly with the Malaysian region which makes the mobility of goods difficult. easier, thus making the community's consumptive factor increase as evidenced by the continued increase in public demand for food products produced by the people of Sanggau Regency every year. This research aims to identify household consumption behavior regarding the behavior of throwing away food (food waste) in border areas of the Regency. Sanggau and determine the influence of socio-demographic, socio-economic factors and household consumption behavior on food waste behavior in the border areas of Sanggau Regency. The research method used in this research is descriptive statistics. The sample in this study was 100 respondents representing households. The variables in this research are divided into two, namely respondent characteristics and household behavior. The results of the research show that the average food waste behavior in households refers to the characteristics of respondents such as age, gender, occupation, income, expenditure and number of family members as well as tendencies or behavioral patterns of household members in producing, managing and using food. causes food to be wasted in an inefficient manner. Food waste behavior covers various aspects, including purchasing, storing, preparing and consuming food.

In recognition of the need for sustainable design philosophies and practices that can be incorporated into the design of new products with an environmentally sustainable perspective throughout the life cycle, this research used a scoping review approach to x-ray the utility of the Sustainable Value Framework (SVF) in enhancing the application of reinforced composite products for ecological efficiency. An extensive search was performed using the electronic databases of articles such as PubMed, Google Scholar, Scopus, and Semantic Scholar. The study selected and extracted data from the literature according to the PRISMA-SCR (Preferred Reporting Items for Systematic Reviews and Meta-Analysis Extension for Scoping Reviews) to map the current literature for gaps in knowledge. The research studies show that SVF promotes the product design by incorporating characteristics such as environmental, economic, and social factors to attain optimal reduction of resources and sustainable uses of the environmental resources as well as improving the quality of the products. The study discussed the principles of sustainable value creation and their work evaluates new solutions of composite material selection, design method and technology for sustainable products. It also discusses policy drivers as well as industry and consumer practices with regards to reuse of surfaces in sustainable design. This study is beneficial to various stakeholders like the policymakers, the professionals in industries and construction, and the scholars.

The growth of the coffee shop business in Indonesia has increased very rapidly. The growth of the coffee shop business does not only occur in big cities, but has also penetrated into small cities, one of which is Serang City. The proliferation of coffee shops in Serang City requires business people to implement effective marketing communications to achieve business goals. This research analyzes the marketing communication strategies implemented by three coffee shops in Serang City, namely Kalanoia Coffee, Aish Coffee Serang City, in attracting consumer buying interest. Using a qualitative approach and descriptive method, data was collected through interviews, observation, and documentation, then analyzed with the 7P Marketing Mix concept (Product, Price, Place, Promotion, People, Process, Physical Evidence). The results showed that the three coffee shops carried out marketing communication strategies in attracting consumer buying interest. The strategy is carried out through social media as a promotional medium, providing various promo programs to attract buying interest, and collaboration with influencers to expand market reach. Although each applies a different approach according to their characteristics and target market. All three have their own uniqueness that can differentiate them from competitors.

This study is about price trends in two traditional Indonesian food stalls between Warung Nasi Padang and Warteg. Based on a survey of 51 customers, they found that price differences can be caused by basic factors; operational costs, raw material prices and consumer preferences. The result of this study is that the characteristics of Nasi Padang can be seen in stable prices and competitive strategies, while the characteristics of Warteg are more affordable and flexible. This difference affects the management strategy, which provides suggestions to improve productivity and competitive pricing.  

The digital era has brought significant changes to various aspects of human life, including business behavior among the younger generation, especially Generation Z. This generation, which grew up amidst technological advances, has special characteristics, such as high dependence on digital technology, rapid adaptability, and a tendency to take advantage of trends to create business opportunities. This study aims to understand the phenomenon of Generation Z business behavior in the digital era through a qualitative approach with a literature study method. The results of the study show that Generation Z is not only a passive consumer, but also an innovator who utilizes digital platforms to overcome global economic challenges. Using an economic sociology approach, this study explores various social, cultural, and economic factors that influence their business behavior. In addition to offering opportunities, digital transformation also brings challenges in the form of competition between platforms that require adaptive strategies from business actors. This study emphasizes the importance of strategic responses that are in line with Generation Z's values ​​and preferences to achieve sustainability in the modern era.

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.

This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always have a significant impact, except on platforms like TikTok that utilise creative and interactive content. This research emphasises the importance of marketing strategies that match the characteristics of the platform and target audience.

This study aims to analyze the business development strategy implemented by the furniture industry community in Probolinggo using the balanced scorecard (BSC) method. The method used in this study is a qualitative descriptive analysis method by conducting interviews, observations, and data documentation in collecting the necessary data. Interviews were conducted on 12 informants consisting of 5 informants from business owners in Jorongan Village, Probolinggo, 3 informants from employees, and 4 from consumers. The results of the study based on the Balanced Scorecard through 4 measurement perspectives show that the financial perspective has decreased in ROI, current ratio , and operating ratio. The growth and learning perspective lacks training for employees and does not utilize technology in the form of social media in its marketing process. The company's readiness in implementing BSC must pay attention to the implementation of a BSC-based performance measurement system by first evaluating the suitability of the characteristics and readiness of the company in implementing BSC. Things that must be prepared are evaluating performance so that it can reflect activities in the company in accordance with the vision, mission, strategy, and objectives that have been set.

Excessive sugar consumption has become a serious public health problem. Increasing patterns of food and drink consumption in line with changes in modern lifestyles have contributed to an increase in the prevalence of non-communicable diseases such as obesity, type 2 diabetes and cardiovascular disorders. This study analyzes and analyzes the use of Artificial Intelligence (AI), especially Deep Learning techniques and Neural Network algorithms, in the classification of sugar content in sweetened drinks. The Systematic Literature Review (SLR) method was used to filter relevant studies published between 2020-2024. The study results show that AI is able to provide more efficient and accurate solutions than manual methods. However, although the literature results show great potential, the application of AI in sugar content classification still requires further empirical research. This study emphasizes the importance of developing AI models tailored to the characteristics of sweetened drinks to support consumer decision making regarding healthier drink choices.

This research departs from the phenomenon of the mushrooming of coffee shops in Makassar, which significantly affects the pattern of activities and social interactions of urban communities. Coffee shops are now an inseparable part of urban life, creating new spaces that are full of symbolic meaning. This research aims to reveal how the transformation of urban people's lifestyles occurs through the existence of coffee shops as public spaces. The approach used in this study is a qualitative method with a descriptive type, which aims to provide an in-depth picture of this phenomenon through case studies on several coffee shops that represent these characteristics. The results of the study show that coffee shops not only function as a place to enjoy drinks, but also as a public space that reflects the social and cultural identity of the community. The existence of coffee shops creates a symbol of prestige for its visitors, which indirectly makes hanging out in coffee shops an indicator of certain social status. This is closely related to the hedonistic lifestyle, where individuals are willing to spend time and money just to hang out in order to strengthen their self-image in front of the public. In addition, this study also found that coffee shops have become an arena for lifestyle expression influenced by advertisements and trends, where visitors feel the need to adjust their appearance, including wearing clothes that are popular in the latest fashion trends, in order to maintain the existence and social credibility in their environment. Thus, coffee shops in Makassar are not only a place of recreation, but also a social phenomenon that reflects changes in the lifestyle of urban people, which are influenced by aspects of prestige, consumerism, and popular culture dynamics. This research contributes to understanding the role of public spaces such as coffee shops in shaping the lifestyle of modern urban communities.    

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.

Investment encouragement is needed in the tourism sector involving participation from the community, businesses, as well as local and central governments. This collaboration is crucial to ensure a shared commitment to developing the tourism potential with sustainable growth and positive impact. The "Jakarta 101" advertising campaign has produced a video showcasing three unique local tourist destinations in Jakarta, each with its own distinct characteristics, hidden gems, and profound meanings. One of them is a coffee shop that employs individuals with disabilities, adding a unique dimension to its significance. Additionally, Jakarta boasts an educational museum with knowledgeable guides explaining its historical artifacts, along with other educational spots focused on environmental care and recycling, previously plagued by high crime rates. In this advertising campaign, a copywriter is responsible for the pre-production stages, including scriptwriting and formulating interview questions for the speakers. The copywriter plays a pivotal role in designing the advertising communication concept, maintaining brand consistency, and supporting the brand experience in various scenarios. The role of a copywriter increasingly demands digital and technological skills due to the evolving times. This research aims to enhance the skills of copywriters in creating the "Jakarta 101" advertising campaign and provide fresh insights into the role of copywriters in content creation. Copywriting in advertising holds a crucial role, serving as a bridge between potential consumers and the purchasing decision.

New influencers have emerged as part of the field of public relations as a result of technological advances. Communication with influencers on social media is the main focus for strategic communication. The development of Micro, Small and Medium Enterprises (MSMEs) is increasing day by day. Research data collection techniques using secondary data are information obtained or collected data by scientists from various existing sources such as obtained from important documents, websites, books research results in choosing micro-influencers as a marketing medium, it is recommended to consider micro-influencers with attractive attractive characteristics, micro- influencers with quality expertise characteristics, and micro-influencers with trustworthy trust characteristics. By considering these three characteristics in choosing micro-influencers as a marketing medium, it is hoped that in the future it will be able to increase the formation of consumer attitudes towards good brands which can simultaneously increase buyer interest. Micro-influencers as a Public Relations Strategy in MSMEs is a strategic marketing method because many entities have recognized social media influencers as relevant intermediaries, especially because they have the ability to connect with stakeholders that are difficult to reach, such as niche markets or teenage and adult consumers.    

Yangko cake is a semi-wet food made from glutinous rice flour with the addition of a sugar solution. In order to improve the characteristics of the yangko cake, an ingredient is added, namely kidney bean flour and cinnamon extract. Kidney beans are one type of legume that has a high protein source so it can add nutritional value to food products. Kidney bean has an unpleasant taste, therefore it needs to be balanced with the addition of cinnamon extract, which is expected to reduce the unpleasant flavor of the yangko cake which consumers preferred. The experimental design used is a CRD, with the first factor being the ratio of glutinous rice flour and kidney bean flour with a ratio of 90:10, 80:20, and 70:30. The addition of cinnamon extract in various amounts (2 ml, 4 ml, and 6 ml) was the second element. The inclusion of substitute glutinous rice flour and kidney bean flour, coupled with the variation of cinnamon extract produced yangko cake with 3,80% fiber content and 5,76% protein content.  Chemically, physically and organoleptically, the best product from several formulations of the yangko cake was with 70:30 of glutinous rice flour to kidney bean flour and 6 ml of cinnamon extract, with 47.98% water content, 0.66% as content, 31,36% total sugar content and with a hardness of 28.82 N, a gumminess of 4.92 N, a chewiness of 2.28 N then a cohesiveness of 0.64 Ns.  The organoleptic characteristic of the yangko cake was the most preferred by the panelists, with a value of 3,76 (preferred). The yangko cake substitusion of glutinous rice flour and kidney beans with the addition of cinnamon extract is a food ingredient  that has quite high protein and fiber.

Base cake bars on the market are madse by soy flour mixed with dried fruit and are unusually consumed as snack in the bars. The base cake bars can be made without flour with high gluten. Mocaf is an alternative carbohydrate source as well as a substitute for wheat flours. The use of rice flour and mocaf flour was chosen becaused of the high fiber content in the various types of rice used. Moringa flour is rich in protein, minerals and vitamins. The advantages of adding Moringa flour can improve the quality of the base cake bar, especially fiber. Determining the formulation of the moringa cake bar base with various types of rice flour which has a high fiber content and is preferred by consumers is the aim of this study. This study used a two factor factorial Completely Randomized Design (CRD) with two replications. The factor used are the ratio of rice flour with Moringa leaf flour (95/5, 90/10, 85/15) and various types of rice flour (red, black, white). Chemical and organoleptic analysis of the best rice-moringa base cake bars was the B3K2 treatment (type of white rice with a ratio of rice flour: moringa 90/10) with 5.21% water content, 2.29% ash content, 17.29% fat content, 9.50% protein content, crude fiber 12.83% and 65.71% for carbohydrates. Organoleptic results with, Moringa flavor 2.19, sandy texture 3.15, density 2.49 and overall preference 3.31.