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Culture and traditions in Southwest Maluku contain a wealth of local wisdom that serves as a social glue, one of which is reflected in the use of the greeting Kalwedo. This greeting is not just a mere pleasantry, but has a very strong meaning in presenting the values ​​of brotherhood and local wisdom of the people of Southwest Maluku. This study shows several things, including, this study aims to interpret the antagonistic meaning of the greeting Kalwedo as a symbol of brotherhood by using the hermeneutic approach of Hans-Georg Gadamer. The research method used is qualitative descriptive-analysis. Data analysis was carried out through three hermeneutic movements, namely phenomenology, reconstruction, and dialogue. The results of the study show that Kalwedo contains the meaning of "we are together" or "we are one" which means emphasizing the unity of existence between the greeter and the greeted. Based on Gadamer's perspective, this meaning is formed from the fusion of horizons, namely between the past and the present, where the tradition will remain alive and meaningful in the contemporary context. The Kalwedo greeting serves as a medium for erasing barriers of difference, strengthening bonds of brotherhood, and building awareness of an inclusive collective identity. In conclusion, Kalwedo is a manifestation of wirkungsgeschichte (influential history) that continuously shapes and maintains social harmony amidst the dynamics of community life in Southwest Maluku.

The development of artificial intelligence (AI) has fundamentally transformed digital marketing communication, while emerging as a strategic instrument in public relations practices of global corporations. This study aims to examine the construction of meaning around artificial intelligence as a financial solution within the cultural context of Lebaran, while analyzing the PR communication strategy employed by Google Indonesia in building persuasive messages for its public on digital platforms. The research object is a video advertisement posted on the official Instagram account @googleindonesia on March 7, 2025, promoting the Gemini Canvas feature for managing Tunjangan Hari Raya (THR) budgets. This study employs a descriptive qualitative approach with an interpretive paradigm, integrating two complementary analytical perspectives: first, Roland Barthes three-level semiotic analysis — denotation, connotation, and myth — to deconstruct meaning constructed through visual, verbal, and auditory signs in the advertisement; second, the PR communication strategy framework from Smith (2021) to identify how the choices of mascot, emotional message, and cultural appeal represent strategically planned communication decisions by Google Indonesia. The findings reveal that Google Indonesia constructs Gemini Canvas as an empathetic and culturally aware entity through three key elements: anthropomorphic symbolism in the form of a bespectacled cat functioning as brand mascot, local cultural markers of ketupat and THR, and Arabic-nuanced music that aurally reinforces the Lebaran atmosphere — all representing deliberate strategic PR decisions. From Smith’s (2021) perspective, the advertisement applies a proactive communication strategy combining negative emotional appeal — financial anxiety ahead of THR — immediately followed by positive emotional appeal as a concrete solution through Gemini Canvas, representing a structured form of public perception shaping. At the myth level, the advertisement normalizes reliance on digital platforms through systematic cultural localization. This study contributes to understanding AI-based digital marketing communication strategies and the shaping of public perception on AI technology by global corporations in the Indonesian market.  

An appropriate strategy has become a crucial factor for Micro, Small, and Medium Enterprises (MSMEs) in maintaining customer loyalty. This study focuses on analyzing the implementation of marketing communication strategies adopted by Nasi Goreng Barokah Jaya, an MSME located in Cikampek, to retain its loyal customers. This study employed a descriptive qualitative approach based on the 7P Marketing Mix theory developed by Kotler and Keller (2016). Data were collected through in-depth interviews, field observations, and documentation involving the business owner, employees, and loyal customers. The data were subsequently analyzed using the Miles and Huberman interactive model, while data validity was ensured through triangulation. The findings reveal that direct interaction, responsive and friendly service, word-of-mouth promotional activities, and personalized approaches serve as the main pillars in building customer loyalty. Customer loyalty is significantly influenced by product quality, price affordability, service reliability, and the emotional bond established between the business and its customers. These findings confirm that simple yet consistently implemented marketing communication strategies are effective in maintaining a loyal customer base in the culinary MSME sector.

The Family Hope Program (Program Keluarga Harapan/PKH) is Indonesia's primary conditional cash transfer (CCT) scheme for poverty alleviation. This study examines PKH effectiveness in improving household welfare among beneficiaries in Oebobo District, Kupang City, East Nusa Tenggara (NTT), employing a Three-Stage Least Squares (3SLS) simultaneous equation approach. The analysis integrates a Gender Equality, Disability, and Social Inclusion (GEDSI) perspective to evaluate Access, Participation, Control, and Benefit (APCB) dimensions for vulnerable groups. A mixed-methods explanatory sequential design was applied to 151 beneficiary households selected via proportional sampling across three urban sub-districts. The 3SLS estimations establish that targeting accuracy (X1) and economic empowerment (X3) are the most significant determinants of PKH effectiveness; PKH effectiveness (Y1) strongly shapes household governance (Y2) through the Family Capacity Building Meetings (P2K2) mechanism; and PKH effectiveness is the dominant determinant of household welfare (Y3), with a near-unity coefficient (β=0.97). GEDSI analysis reveals that female-headed households, the elderly, and persons with disabilities face compounding vulnerabilities inadequately addressed by current program design. The study recommends strengthening data verification systems, embedding economic empowerment as a core pillar, and adopting differentiated targeting based on intersectional vulnerability profiles.

This study aims to analyze the position of customary law in the new Criminal Code and the integration of restorative justice in resolving criminal cases in Indonesia. The method used is a qualitative approach with normative juridical research through legislative and conceptual approaches. The results indicate that the new Criminal Code recognizes living law, including customary law, as part of the national legal system. However, its status remains complementary and subordinate to state law. The integration of restorative justice into the criminal justice system is a progressive step that emphasizes restoring relationships between perpetrators, victims, and the community. This approach aligns with customary law values ​​that prioritize deliberation, balance, and social harmony. However, its implementation still faces various challenges, such as unclear regulations, limited official capacity, and potential conflicts with human rights principles. Therefore, regulatory strengthening, procedural standardization, and institutional capacity building are needed to ensure the integration of customary law and restorative justice can be implemented effectively, fairly, and sustainably within the Indonesian criminal justice system.

The exponential growth of digital technology has profoundly reshaped the communicative landscape of Muslim communities across the globe, fundamentally altering how they access information, forge religious identities, and engage in collective discourse. This study examines the imperative of building an Islamic and ethical digital ecosystem grounded in three foundational pillars of Islamic thought: theological monotheism (tawhid), Islamic jurisprudence (fiqh), and moral excellence (akhlakul karimah). Employing a qualitative methodology through systematic literature review and critical discourse analysis, this research synthesizes perspectives drawn from Islamic studies, digital ethics, communication theory, and social informatics. The findings demonstrate that Islamic moral principles encompassing truthfulness (sidq), integrity (amanah), wisdom (hikmah), and justice (adl) constitute a robust and coherent normative framework for governing conduct in digital spaces. The study maps four interconnected dimensions of an Islamic digital ecosystem: theological grounding for online behavior, ethical interaction in social media environments, creative dakwah through positive content generation, and collective approaches to countering moral hazards including misinformation, cyberbullying, and digital addiction. The research concludes that without deliberate, coordinated engagement from religious scholars, educators, content creators, and policymakers, digital spaces risk amplifying moral degradation rather than fostering spiritual development. The paper proposes a multi-stakeholder model for constructing an Islamic digital culture that is genuinely value-driven, participatory, and adaptive to the evolving technological landscape rather than merely rule-compliant.

The concrete block business is one of the micro-enterprises that develops in Wairotang Village and plays an important role in fulfilling the community’s need for building materials. However, in its development, sales fluctuate from year to year, which is assumed to be influenced by the level of consumer trust and the quality of the products produced. In addition, several problems still occur, such as concrete blocks that crack easily, inconsistent sizes, and varying levels of strength, leading consumers to hesitate in making repeat purchases. This study aimed to determine the influence of consumer trust and product quality on purchasing decisions of concrete blocks in Wairotang Village. The independent variables in this study were consumer trust and product quality, while the dependent variable was purchasing decision. This study was motivated by fluctuations in concrete block sales and the persistence of consumer doubts regarding product quality, including easily cracked blocks, inconsistent sizes, and varying strength levels. These conditions resulted in suboptimal consumer trust, which in turn affected purchasing decisions. This study used a quantitative research method. The population consisted of consumers of concrete blocks in Wairotang Village, and the sampling technique was purposive sampling. Data collection was conducted through questionnaires, observations, interviews, and documentation. The data were analyzed using descriptive analysis, validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination ($\text{R}^2$). The results were expected to show that consumer trust and product quality have a positive and significant influence on purchasing decisions of concrete blocks in Wairotang Village, both partially and simultaneously. A higher level of consumer trust and better product quality lead to increased purchasing decisions. Therefore, concrete block business actors will need to maintain product quality and build good relationships with consumers in order to improve purchasing decisions and ensure business sustainability.  

Technological developments and globalization have brought changes to the mindsets and behaviors of the younger generation, including a declining interest in history learning and low historical awareness. Islamic Cultural History (ISH) plays a crucial role in shaping historical awareness because it encompasses values ​​of faith, scholarship, tolerance, leadership, and morals relevant to modern life. This study aims to analyze the role of ISH learning in shaping the historical awareness of the younger generation, explain its importance in understanding Islamic historical values, and examine the effective implementation of ISH learning in the modern era. This study used a qualitative method with a library research approach. Data were obtained from books, scientific journals, articles, and various other sources relevant to the research theme. Data were analyzed descriptively and analytically through a process of collection, reduction, interpretation, and drawing conclusions. The results indicate that ISH learning plays a significant role in building the historical awareness of the younger generation by instilling Islamic character values ​​and identity. Historical awareness helps students understand the interconnectedness of the past, present, and future, enabling them to draw lessons from historical events. Implementation of Islamic Education (SKI) learning can be carried out through a contextual approach, active learning methods, the use of digital technology, role models, and experiential learning. Thus, SKI serves not only as a means of transferring knowledge but also as a medium for character and identity formation for the younger generation in the era of globalization.

This study aims to analyze the history of Islamic education management in Indonesia during the Dutch colonial period, identify colonial policies that restricted Islamic education development, and describe the adaptive and resistant responses of Muslim scholars and educational institutions. The study also aims to explain the roles of pesantren and madrasah as institutions that not only survived but underwent significant transformation due to colonial pressures, and to reveal the historical contribution of colonial-era Islamic education management as a foundation for post-independence Islamic education. Using a qualitative literature review method with sources primarily published between 2021 and 2026, this study finds that colonial pressures through the Teacher Ordinance and Wild Schools Ordinance paradoxically spurred innovations in the form of modern madrasahs integrating religious and general knowledge. Organizations such as Muhammadiyah and Nahdlatul Ulama strengthened this educational transformation, making Islamic education not merely a vehicle for religious learning but an instrument of cultural resistance, national consciousness-building, and evidence of Muslim resilience in facing historical challenges.

Surau is the oldest traditional Islamic educational institution in Minangkabau and played an important role in the development of Islamic education in Indonesia before the twentieth century. This study is motivated by the modern shift in understanding the function of surau, which is often viewed merely as a place of worship, whereas historically it possessed broader educational, social, and cultural functions. The research aims to analyze the origins and transformation of surau, identify the roles of influential figures in its development, and examine its social functions within Minangkabau society. This study employs a qualitative approach using the historical research method through library research based on various primary and secondary sources. Data analysis was conducted through the stages of heuristics, source criticism, interpretation, and historiography to produce a systematic and factual historical account. The findings reveal that surau transformed from a Hindu-Buddhist ritual center into an Islamic educational institution that functioned as a center for religious instruction, character building, intellectual development, and social integration. Figures such as Syekh Burhanuddin Ulakan, Tuanku Nan Tuo, and Syekh Muhammad Djamil Djambek made significant contributions to the reform and development of the surau educational system. In addition, surau also served as a center for community deliberation, a residence for young men, and a space for moral and cultural development. The study implies that surau became an important foundation in shaping the Islamic educational system in the Nusantara by harmoniously integrating religious values, local culture, and social life.

This study traces the history of the development of Islamic educational organizations in Indonesia from the pre-colonial period to the Reformation era using a descriptive qualitative approach through a literature review. The findings indicate that Islamic education developed gradually, beginning with informal institutions centered around mosques and pesantren, and later responding to colonial pressures with the emergence of organizations such as Muhammadiyah and Nahdlatul Ulama. This development continued through the formal recognition of madrasahs during the independence era, modernization under the New Order regime, and more dynamic institutional transformations during the Reform era. Amid various challenges such as educational dualism, resource constraints, and the threat of extremism, Islamic educational organizations continue to innovate by integrating religious and general knowledge without abandoning their Islamic identity. This study affirms that Islamic educational organizations are the primary foundation for building a character-based national education system.

Prayer (ṣalāh) holds a central and indispensable place within the Islamic faith as one of the most fundamental acts of devotion. This study is designed to investigate the extent to which salah contributes to the formation and strengthening of religious consciousness among Muslims, as manifested in changes to individual attitudes, conduct, and discipline in everyday life. Employing a qualitative design grounded in library-based research, this study draws on primary Islamic sources, including the Qur'an and prophetic traditions, alongside relevant contemporary scholarly works. The findings reveal that the consistent practice of salah, carried out with sincerity and mindfulness, plays a meaningful role in cultivating spirituality, deepening the bond between humanity and the Creator, and fostering conduct that aligns with Islamic values. Moreover, salah is demonstrated to serve as an effective mechanism for self-regulation, discouraging unethical behavior while enhancing individual moral character. In conclusion, salah transcends its ritual dimension to function as a vital and holistic instrument for building comprehensive religious consciousness in the daily lives of Muslims.

This community service program aims to implement digital marketing management strategies to optimize community based digital businesses among young generations in Jayapura City. The rapid development of digital technology has created significant opportunities for youth to develop digital businesses. however, limitations in marketing knowledge, content creation skills, and the use of digital platforms remain major challenges. This program was conducted through training, mentoring, and practical workshops focusing on digital marketing management, including market segmentation, branding strategy, social media marketing, content planning, digital advertising, and evaluation using digital analytics. The participants consisted of young entrepreneurs and youth communities who are actively involved in small scale digital business activities. The results of the program indicate an improvement in participant’s understanding and skills in managing digital marketing strategies, particularly in building brand identity, optimizing social media engagement, and designing digital promotional content. In addition, participants were able to develop structured digital marketing plans and apply them to their business activities. This program contributes to strengthening youth capacity in Jayapura City to compete in the digital economy through sustainable community based business development.

Astronomy in Islam (Ilmu Falak) is a branch of science that studies the position of celestial bodies related to the implementation of Islamic worship, especially in determining the qibla direction and prayer times. In this simple study, an analysis was conducted on several mosques, namely Masjid Al-Huda, Masjid Bahrul Ulum, Masjid Besar Al-Muslimun Kepatihan, and Masjid several Besar Al-Falah Ngunut. The analysis was carried out by comparing the qibla azimuth with the direction of the building or prayer rows, as well as evaluating the suitability of prayer times used by the mosques with digital standard times and official prayer schedules. The method used in this study was field observation assisted by digital applications and online prayer schedule sources. The results showed differences in qibla direction deviation and prayer times in each mosque. The largest qibla deviation was found at Masjid Bahrul Ulum, while the smallest deviation was found at Masjid Besar Al-Muslimun Kepatihan. Meanwhile, the prayer time differences ranged from 1 minute to 1 minute 30 seconds. From these results, it can be understood that accuracy in determining the qibla direction and prayer times is very important to support the proper implementation of worship. In addition, the development of digital technology greatly assists the process of falak analysis in modern society.

his study examines the concept of sustainable business development through the lens of Islamic economics, focusing on the integration of three core dimensions: financial profit (profit), social empowerment (people), and environmental stewardship (planet). The urgency of this research is driven by the global environmental crisis and social inequality, which demand business models that pursue long-term welfare rather than merely short-term gains. Using a qualitative approach through a systematic literature review, this research analyzes how Islamic economic principles—including tawhid, justice ('adl), and the responsibility of khalifah—align with and reinforce the Sustainable Development Goals (SDGs). The findings indicate that the Profit-People-Planet framework is not only compatible with Islamic teachings but is deeply embedded in Islamic economic ethics and the maqashid al-shariah framework. Instruments such as zakat, waqf, and Islamic financing serve as practical mechanisms that simultaneously support halal profit generation, enhance community welfare distributively, and ensure environmental protection through the principle of hifz al-bi’ah. This study concludes that Islamic economics offers a holistic, ethical, and value-based framework for building sustainable businesses that are profitable, socially responsible, and environmentally conscious in the modern era.

This research investigates the effect of the amount of MSMEs, the number of buildings, and GRDP on regional tax revenue in selected cities and regencies in South Sulawesi, driven by the inconsistency between the growth of economic potential and the realization of tax revenue, where increases in MSMEs, buildings, and GRDP are not always followed by higher tax receipts. The study aims to analyze the effect of these variables and identify the most significant factors contributing to regional fiscal capacity. A quantitative approach is employed using panel data that combine time series and cross-sectional data from 2015-2024, analyzed through panel data regression with model selection based on Chow, Hausman, and Lagrange Multiplier test. The results show that partially, MSMEs and the number of buildings do not have a significant effect on tax revenue, while GRDP has a positive significant impact; however, simultaneously, all variables significantly influence tax revenue, as indicated by a high Adjusted R-squared value. These findings suggest that economic growth, as proxied by GRDP, plays a more dominant role in increasing tax revenue compared to the mere increase in the number of MSMEs and buildings, implying that optimizing tax revenue requires not only expanding economic potential but also enhancing tax compliance, administrative efficiency, and the quality of economic growth.

This study aims to determine the influence of religious activities on adolescent behavior in daily life. Adolescence is a developmental phase that is vulnerable to various environmental influences, both positive and negative. Therefore, religious activities are considered one of the efforts to develop character and morality that can shape adolescents’ behavior in a positive direction. This study employed a quantitative approach using a survey method. Data were collected through observation, questionnaires, and documentation involving adolescents who actively participated in religious activities at school and within the community. The data were analyzed using simple statistical analysis techniques to identify the relationship and influence between the intensity of religious activities and adolescent behavior. The results showed that religious activities have a positive influence on adolescent behavior, particularly in aspects such as discipline, responsibility, politeness, social awareness, and self-control. Adolescents who actively participate in religious activities tend to demonstrate better behavior compared to those who are less involved. In addition, religious activities also contribute to reducing deviant behaviors among adolescents, such as juvenile delinquency, negative social interactions, and lack of respect toward parents and teachers. Therefore, religious activities can serve as an effective means of character building and strengthening moral values among adolescents in the modern era.

This study aims to analyze the role of organizational communication in improving organizational performance using a systematic literature review approach with a descriptive qualitative method. The data were obtained from various relevant scientific literature sources, including national journals and academic articles discussing organizational communication and performance. The results indicate that organizational communication plays a significant role in enhancing performance through effective vertical and horizontal communication patterns, clarity of information flow, and improved work coordination. In addition, organizational communication contributes to building harmonious working relationships, increasing motivation, and strengthening organizational commitment. Leadership plays a crucial role in managing communication effectiveness within the organization. However, communication effectiveness is also influenced by supporting and inhibiting factors, such as work environment, communication skills, and differences in individual perceptions. Therefore, organizations need to manage communication strategically to achieve optimal performance. This study provides theoretical contributions to the development of organizational communication studies and practical implications for organizations in improving communication effectiveness.

Local wisdom is an important part of a nation's cultural identity, but its existence is beginning to be marginalized in the midst of modernization. The Kajang Indigenous People in Bulukumba Regency, South Sulawesi, are one of the communities that still maintain their traditional values through a customary legal system called Pasang ri Kajang. This community service activity aims to introduce the potential of Kajang cultural tourism to students as an educational effort in instilling the values of local wisdom. The partners in this activity are the Kajang indigenous people and local traditional leaders, including Ammatoa as the traditional leader. The activity is carried out with a participatory and educational method based on direct experience, which involves students in observation, discussion, and reflection on local culture. The results of the activity showed an increase in student knowledge by 31% and a significant change in attitudes towards the preservation of local culture, where more than 80% of participants showed an appreciative attitude towards the values inherited by the Kajang community. This activity also received a positive response from the local community because of its approach that respects traditional values. In addition, this activity produces several outputs, such as cultural introduction modules, activity documentation, and draft service articles. This activity shows that student involvement in the introduction of local culture can be an effective strategy in building multicultural awareness and preserving the nation's cultural heritage.

This study explores the urgency of halal certification for food and beverage Micro, Small, and Medium Enterprises (UMKM) in Indonesia following the implementation of Law Number 33 of 2014. Despite the enactment of regulations, various obstacles such as low halal literacy and bureaucratic complexity remain major challenges. This study aims to analyze the strategic role of Islamic religious instructors as agents of empowerment and da'wah (Islamic outreach) in assisting UMKM in their halal certification process. Using qualitative methods with a library research approach, data was collected through a search of relevant literature and regulations, then analyzed using content analysis techniques. The study results indicate that Islamic religious instructors perform four crucial functions: literacy educators, access facilitators, motivators of Islamic economics, and policy mediators. Optimizing these roles can be achieved through capacity building, digitalization of mentoring, and integration of community networks. The study concludes that strengthening the role of instructors is essential to accelerate the implementation of mandatory halal certification and strengthen the Islamic economic ecosystem in Indonesia.