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Rahma Maulida Erizal; Annisa Safitra; Putri Fauzelly Mulia; Zul Azmi

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

Intelligence is a system that has been designed using technology to create a computer system that can imitate human intellectual abilities. And it will be possible to interact via text, this chat-gpt definitely has a function, it can translate a language, apart from that, chat-gpt can also provide recommendations, help in the education process, and can also increase productivity. Benefits that will be obtained from chat-gpt GPT in education is learning that is done personally, accessible and affordable, helps students with assignments and can solve problems. But of course, anything created by humans will never be 100% accurate and has no flaws, chat-gpt also has limitations, namely, such as limited understanding, the inability to replace people's creative work, answers that are not always accurate , has an inability to differentiate between a fact and an opinion and the need for a stable internet connection

Devi Julianti; Mad Yoman; Mochammad Mirza

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

An effective marketing strategy plays an important and diverse role in a company's operations. Understanding marketing strategies and their impact on business objectives is very important for companies. The research problem focused on ineffective marketing communication strategies that impacted property sales at Elite Pro Green Lake City. The purpose of this study is to explore the marketing communication strategies used by companies and their impact on property sales. This research adopts a constructivist paradigm and uses a qualitative approach with a descriptive research design. A case study method was used, with primary data collected from Creative Managers and Marketing Staff at Elite Pro Green Lake City. Secondary data from the literature and previous research provide additional support. The study was conducted at the company's location in Green Lake City, Tangerang. The study revealed that Green Lake City's Elite Pro has yet to fully optimize its marketing communication strategy. The company mainly focuses on the product, price, and promotional components of the marketing mix, neglecting other important elements. This resulted in a decrease in property sales. These findings point to the need for Elite Pro Green Lake City to improve its marketing communication strategy to increase property sales. The study underscores the importance of leveraging various online and offline promotional activities, developing strong relationships with develovers and banks, and maximizing social media platforms for marketing.

Hemalya Yunnisa; Mochammad Mirza; Ajeng Pradesti

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

A part or department within a company called the marketing division is responsible for managing all aspects related to the marketing of the company's products or services. The marketing division also plays a crucial role in the development of a company, so it must perform well. Ability to communicate effectively and well is crucial for smooth interactions and activities, especially in formal settings. Because of this, the purpose of this study is to understand the interpersonal communication relationships inside PT Hamri Indonesia's marketing division. Additionally, it looks into how much interpersonal communication might help staff members in PT Hamri Indonesia's marketing division work better. Furthermore, the study attempts to pinpoint obstacles that PT Hamri Indonesia's marketing division faces in relation to interpersonal communication. Primary data for this study came from observations and interviews, and data analysis in this study is qualitative. The sources of secondary data include definitions, theories, and a variety of literary works. The importance of encouraging effective interpersonal communication among persons is indicated by the conclusion reached from the impact of interpersonal communication on the performance of marketing division employees.

Fitri Amalina; Mochammad Mirza; Riza Gusti Rahayu

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

This research aims to examine organizational communication between foreign leaders and local employees at PT Sunwood Timber Industries, utilizing a constructivist approach and qualitative research methods, particularly a descriptive case study involving observation, interviews, and document analysis to understand communication patterns and identify barriers in the interaction between these two groups. The study's findings highlight the crucial role of communication in managing cultural differences in the workplace, with effective communication being key to creating an inclusive and productive work environment. The research provides a comprehensive overview and significant contribution to improving organizational communication within the company, offering recommendations for enhancements to enhance the effectiveness of communication between foreign leaders and local employees.

Fithal Amin; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

Linda Hanifah Septiana Putri; Andri Prasetyo Yuwono

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation customers and customer service employees. The findings reveal that Zipzap Corporation implements CRM strategies encompassing post-sales and delivery service stages.  Customer perspectives indicate that factors such as communication ease, product quality, and trust are primary considerations when selecting a vendor. These factors are integral to the CRM service strategy, aiming to enhance brand loyalty for Zipzap Corporation. This study provides insights into CRM service strategies that companies can adopt to build strong customer relationships, ultimately contributing to the overall business objectives and sustainability.

Hanif Ryandhika Ginaris; Arista Pratama; Eristya Maya Safitri

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

The development of digital services cannot be separated from users' habits in using smartphones and the affordability of internet access. Smartphone users want services that can carry out various activities easily, including telecommunications. This opportunity was captured by telecommunications companies by creating provider applications for smartphones. In connection with this, PT. Telekomunikasi Indonesia Tbk (Telkomsel) launched a new provider product called by.U. The purpose of this research is to determine the factors that influence user satisfaction with the by.U application based on the End User Computing Satisfaction (EUCS) model from William J. Doll & Gholamreza Torkzadeh (1988) with six variables consisting of content, accuracy, format , ease of use, timeliness, and satisfaction. This research used simple random sampling with a total of 60 respondents who were residents of the city of Surabaya who used the by.U application. The research results show that the variables of content and timeliness have a direct effect on satisfaction. Meanwhile, the variables accuracy, format and ease of use have a positive but not significant effect on satisfaction. Timeliness is the factor that has the most influence on satisfaction seen from the results of hypothesis testing which produces the largest path coefficient value, which is 0.268.

Rahmi Rahmi; Sufitrawati Sufitrawati; Nelly Nelly; Zalikha Zalikha; Riska Riska 

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research aims to determine the influence of work discipline, work environment and motivation on the performance of medical personnel at Cut Mutia RSU, North Aceh Regency. This type of research is associative research. Data collection in this research was carried out using a survey approach with a quantitative descriptive type of research by distributing questionnaires to 54 respondents, while the population used in this research was employees of the Cut Mutia RSU medical staff. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this research uses SPSS (Statistical Product Software Solution). The data analysis techniques in this research are descriptive analysis, multiple linear regression analysis, hypothesis testing using a partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results of this research show that simultaneously work discipline, work environment and motivation have a positive and significant effect on employee performance at Cut Mutia RSU with the research results showing that the Fcount value is (254.089) > Ftable (2.62) and the significance level is 0.00 < 0.05

Isa Abdussalam; Minto Waluyo

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

PT. PG X is part of ID FOOD which focuses on the sugar cane agro-industry sector. SHS sugar is the main product. To ensure production meets consumer standards and expectations, it is necessary to implement quality control during the production process. This involves quality control, improvement and improvement of systems so that the products produced are superior and competitive. In writing this article, the author is interested in exploring the problem of product defects and deviations in the production process, including defective products, as well as efforts to improve and improve product quality. The problem solving method used is the six sigma method. From the research results, it was found that the total production produced during October was 48,611 and 3,283 defective products were found. In the sugar production section, PT X Sugar Factory has a sigma level of 3.7 with a possible damage of 24,635 for one million production (DPMO).

Augie Sugiarto Nunka; Wawan Joko Pranoto

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

PT. Kalonika Bara Kusuma is a company operating in the mining sector located in the city of Samarinda, East Kalimantan province. To achieve maximum profits, PT. Kalonika Bara Kusuma adds or subtracts units according to the amount of turnover obtained in the previous month. However, after being evaluated, it turned out that this method was not effective. Because you only see at a glance the fluctuations in historical data. Sometimes when you have reduced units, it turns out that demand in the following month actually increases. This results in less than optimal profits because they cannot serve existing customer requests. Vice versa. This is what causes PT. Kalonika Bara Kusuma experienced difficulty in making a decision to add or subtract units. From this problem, the author created an application that can predict the amount of turnover in the next month and provide recommendations for deciding which camera units should be increased or decreased in number. To predict the amount of turnover using the Multiple Linear Regression method. After obtaining the predicted results for the amount of turnover, a test was carried out using the Mean Absolute Percentage (MAPE) with a result of 200%, which means that the Multiple Linear Regression method is not suitable to be used to predict the amount of turnover in the next period. Production forecasting is a form of decision making that is used as a basis in many manufacturing and service industries. Therefore, companies that are able to produce products on time and in the right quantities are companies that are able to survive the competition. This demand forecasting is used to forecast demand for products that are independent (not dependent), such as forecasting finished products. The multiple linear regression method is an analytical technique that tries to explain the relationship between two or more variables, especially between variables that contain cause and effect, called regression analysis. So in relation to the description above, this research aims to determine production forecasting using the multiple linear regression method at PT. Kalonica Bara Kusuma.The mining industry is a series of activities that have a long period of time and costs a lot of money, a series of industrial activities, namely mining activities which include digging, loading and hauling to obtain optimal profits from activities. One of the mining industries needs to be a study of operational costs for transportation equipment

Mukhammad Rivaldi Ghani; Joumil Aidil Saifuddin

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2024 Asosiasi Riset Ilmu Teknik Indonesia

The rapid development of the industry has driven the emergence of various technologies that can support the industry, especially in production activities. Production activities are the actions performed by humans to generate a product, be it goods or services, which are then utilized by consumers. These activities operate around the clock to produce products that meet market demand. For smooth production activities, manufacturing industries need to provide raw materials that meet targets and create plans before operating, with inventory levels set to ensure that needs are met in terms of quality, quantity, time, and low cost as planned. PT XYZ is a fruit juice manufacturer with avocado juice being its most popular product. The production of avocado juice was analyzed over the period of 2015-2020 using Vensim software with four scenarios to assess the availability of raw materials. The research findings reveal that the total availability of flour raw materials in 2020 was 10,000 tons; 9,450 tons; 9,500 tons; 10,150 tons; 11,400 tons; 13,250 tons. To address the issue, PT XYZ can monitor fruit stocks and periodically estimate fruit seasons.    

Tiara Kartika Sari; Intana Wahyu Putri; Rayhan Gunaningrat; R Taufik Nur Muftiyanto

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

The development of entrepreneurs in Indonesia is increasingly making competition tight, therefore companies are required to implement a good strategy system for the products they sell. This study was conducted to determine the effect of service quality factors, product completeness, and price on consumer buying interest in retail-based companies. This research was conducted using quantitative methods and as many as 104 respondents. Data collection using a questionnaire and tested using the SPSS 25 application. The technique used Purposive sampling is one part of Non-probability sampling.

Sukma Bayu; Rayhan Gunaningrat

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

Motorcycle sales in Indonesia increased by 1.24% in October 2023, reaching 516,293 units, despite experiencing an annual decline of 3.96%. Cumulative figures for January-October show a growth of 26.22%, reaching 5,237,976 units. The research focuses on the Honda Vario motorcycle, aiming to understand the influence of design, brand image, and transaction convenience on purchase decisions. A quantitative research method was employed through surveys and questionnaires involving 93 consumers. Regression analysis indicates a positive relationship between product design, brand image, transaction convenience, and purchase decisions. The results highlight the importance of these factors in influencing consumer preferences for motorcycles, providing insights into market dynamics, and showcasing Honda's success in maintaining its dominance.

Ni Luh Made Pretty Wulansari; Sinta Dewi

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

PT INKA Multi Solusi is a company that focuses on providing manufacturing services for railway and land transportation products. In its business process PT. X uses the Make To Order (MTO) production system. In carrying out the project, it is not uncommon for delays in the arrival of materials, especially in the procurement project of 10 luxury train cars. This study aims to identify risks for cause and impact analysis and then developed to carry out effective risk mitigation planning used for risk control, and continuous monitoring of control. To solve this problem, the author uses the House of Risk (HOR) approach to be able to determine risk agents who must be prioritized first to then choose the most effective action to reduce the potential risks posed by risk agents. Based on the results of data processing, 11 dominant risk agents were obtained which must be solved with effectiveness to difficulity sequentially of 28141.73, 22919.03, 21032.7125, 20944.31, 20679.75, 16333.17, 16137.35, 15861.75, 9590.543, 7066.475, and 5975.095.

Ajeng Afriza; Sinta Dewi

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

PT. XYZ is an organization that manufactures wood products, including tables, chairs, and other domestic items. Workplace accidents are an extremely probable occurrence at PT. XYZ. Consequently, risk management is essential for reducing the occurrence of workplace accidents. The process of identifying suitable control measures is simplified through the utilization of the HIRARC method. The investigation was conducted in the grinding, sanding, lathe, drill, and corridor areas of the PT. XYZ process area. According to the findings derived from the conducted research, the hazard identification procedure yielded twenty-four indicators of peril. After calculating the 24 hazard indications, the risk level associated with the indicated hazards is determined. One is classified as extremely high risk, thirteen as high risk, eight as medium risk, and two as low risk. And company management can control hazards through the provision of safety signs, utilization of appropriate PPE, and establishment of work areas.

Revi Afriza Putri

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2024 Asosiasi Riset Ilmu Teknik Indonesia

Increasing the volume of waste is still a crucial issue in various regions, considering that the dense activity of people outside the home makes it difficult to manage waste. Factors that often occur are people's habits and mindset regarding the existence of waste, namely that the product cannot be reused. For this reason, there is a need for waste activities or programs through Corporate Social Responsibility (CSR) within the community such as a waste bank (Bank Sandi) which is the formation of cooperation with stakeholders which aims to manage organic and inorganic waste, provide income to the community, form independence and community empowerment in processing waste. This research aims to find out the stages in implementing CSR, find out the supporting and inhibiting factors in implementing CSR and find out the obstacles in implementing CSR for the residents of Tegal Bunder Village. The method used is qualitative with a case study approach. The research results explain that the stages of CSR implementation are planning, implementation, evaluation and reporting. The supporting factors are company commitment and the inhibiting factors are technical issues, infrastructure for collection and sorting, changing behavior, and no continuous implementation (regulations already exist). And the obstacles in implementing CSR that occur in Tegal Bunder Subdistrict are time segregation, selling to collectors, no involvement of residents, and place. The Corporate Social Responsibility (CSR) program through Bank Sandi has been running well in accordance with the laws and regulations regarding the Company in the form of a commitment carried out by the company on an ongoing basis with the involvement of industry, universities, government and the community.  

Iskamsiah Iskamsiah; Edi Irawan

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research aims to determine whether or not there is an influence of each independent variable on the dependent variable. The independent variables used in this research are land (X1), capital (X2) and labor (X3). Meanwhile, the dependent variable in this research is rice production in Pungka Village, Unter Iwes District, Sumbawa Regency. This research uses multiple linear regression analysis techniques with the SPSS 23 application analysis tool. The data sources used are primary and secondary data obtained from related agencies and questionnaires to farmers in Pungka Village.

Siamti Wilujeng; Yuyun Triani

Jurnal ilmu Kesehatan Umum 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Mother's milk is an important intake for the growth and development and health of babies. The causes of irregular breast milk production include reduced breast milk production on the first day after giving birth due to decreased stimulation of the hormones oxytocin and prolactin which play a role in smooth breast milk production. Therefore, non-pharmacological efforts are needed in the form of breast care. Breast care is useful for facilitating the expulsion reflex and increasing the smooth production of breast milk. The objectives of the research was to determine the effectiveness of Breast Care in smoothing breast milk production in post partum mothers at the Saras Ibnu Sina Sukowati General Hospital, Sragen. Quantitative research type with a quasi-experimental design with a post test-only non-equivalent control group approach. Samples were taken by accident. The samples were 15 people as controls and 15 post partum mothers as the treatment group. Data analysis techniques using Mann Whitney. Result this research that the smoothness of breast milk production for the treatment group was mean ± SD (8.33 ± 0.899) and the control group had a mean ± SD (4.73 ± 0.458). There was an influence of breast care on the smooth production of breast milk in post partum mothers on day 7 (p value 0.000 < 0.05). So that there was an influence of breast care on the smooth production of breast milk in post partum mothers on day 7 at RSU Saras Ibnu Sina Sukowati Sragen

Mohammad Abhinaya Ramadhan; Yuniningsih Yuniningsih

Jurnal Riset dan Inovasi Manajemen 2024 International Forum of Researchers and Lecturers

This research focuses on qualitative analysis regarding the influence of Digital Product Management (DPM) on Gojek application development. Gojek, as an application-based service platform, relies on DPM to effectively manage and develop their digital products. This research approach involved in-depth interviews with product development team members at Gojek and content analysis of DPM-related documents. The analysis results show that DPM plays a crucial role in shaping the direction and quality of Gojek application development. Key findings include DPM's success in designing product strategies focused on customer needs and ongoing market trends. Flexible management of changing customer and overall market needs was also found to be a key element in DPM effectiveness. In addition, synergy between the DPM team and the technical development team is the key to success, where effective communication and a deep understanding of the product's goals play a crucial role. Organizational factors such as collaborative culture and flexibility in decision making also influence the influence of DPM on application development. This research provides in-depth qualitative insight into how DPM can influence application development in the Gojek context. The practical implications can help similar companies to understand the importance of qualitative factors in managing their digital products and build strategies that are more adaptive to market changes. Additionally, these findings provide a basis for companies to improve collaboration between DPM teams and technical development teams to increase the success of application development in the future.

Ghaly Atha Maulana; Tranggono Tranggono

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2024 Asosiasi Riset Ilmu Teknik Indonesia

This research analyzes the dressing table products of PT XYZ using anthropometric methods, taking into consideration body measurements such as hip width, thigh length, seated body height, and elbow length. The primary objective is to assess the suitability of product dimensions with human body structure from an anthropometric perspective. The process of testing data uniformity involves calculating the average of observation results, standard deviation, and establishing upper and lower control limits with the coefficient value of k. Adequacy testing of data is conducted to evaluate the quantity of collected data. Subsequently, ideal dimensions for the dressing table product will be determined. The analysis results indicate significant differences between the initial dimensions and the ideal dimensions, concluding that adjustments to product dimensions are necessary. Therefore, it is recommended that PT XYZ make adjustments to the dimensions of the dressing table product based on anthropometric principles to enhance user comfort and customer confidence in the product.