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Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

Strategic management is an important approach in managing an organization to achieve its long-term goals. This involves formulating the vision, mission, and goals of the organization, as well as developing and implementing strategic plans to achieve these goals.SWOT analysis is a tool used in strategic management to identify internal and external factors that affect the performance of an organization or a project.SWOT analysis assists organizations in formulating strategies by considering internal strengths and weaknesses, as well as existing external opportunities and threats.  The application of information technology systems will be beneficial if the application is in accordance with the goals, vision and mission of the organization by establishing business strategies and information technology systems strategies related to SWOT Analysis.The research method used is the SWOT Analysis Technique including IFE, EFE, and TOWS.  The IFE matrix shows that Cafe D'Sruput has strong organizational characteristics internally while the EFE matrix shows the weaknesses of cafe D'Sruput, so that cafe D'Sruput can carry out market development, product development and innovate in developing business at cafe D' Slurp.

Big data is a new and important technological development that allows storage and integration of very large volumes of data from various sources. Regardless of location, you can use secure, easy and timely data thanks to this technology. The Covid-19 pandemic has made the use of distance learning very important. To collect information and data in this study, which used a qualitative methodology with a literature review approach, information and data were collected from various sources in the library, including books, scientific papers, magazines, historical records, and others. The purpose of this research is to understand how big data is used in online education in general and in Indonesia. The findings of this study, based on literature and media sources, indicate that the use of big data in education has not gained wide acceptance. Therefore, policy makers have the opportunity to provide guidance to educational institutions in implementing big data for distance learning. However, there are also obstacles in implementing big data for distance learning, such as differences in data rates in various regions in Indonesia, which require efforts to accelerate the implementation of big data in each region.

Technological changes affect decision-making, behavior, and the way humans communicate and act. The rapid development of digital technology has affected people's lives, especially in the world of marketing. The use of digital media in today's marketing activities has a major influence on the progress of a business. The need for insight and knowledge of business actors regarding today's digital technology. Business actors in Sukorejo Village and Klampok Village need to be briefed on implementing digital marketing in their business. Socialization activities were carried out in two sub-districts to provide insight and knowledge about the importance of digital marketing for the sustainability of their businesses. The implementation of this socialization was carried out using the lecture method and followed by a question and answer session and practice. With assistance in making Instagram, a module on how to create and use Instagram is provided. Providing digital marketing socialization for Blitar MSME actors to develop product marketing, Blitar MSME needs the development of social media as a means of promotion. The purpose of conducting this research is to provide an understanding of the importance of digital marketing for MSME actors in developing their business. The results of the MSME development assistance activities by organizing digital marketing socialization activities are the response and enthusiasm of the audience which is quite good in carrying out this activity.

The FishGo application is a navigation-based android application using remote sensing sensor technology that is processed with a certain algorithm so that it can provide information on potential fish areas and the best route for traditional fishermen to catch fish. The Patriot Tool (Detecting Fish Catching Areas Using the Internet of Things System) is a development of an application in the form of a fish finder tool to more accurately detect underwater fish biomass. The research objective is to determine the success of patriot service innovation through the FishGo application as an effort to improve the welfare of fishermen in Badung Regency. The research method is descriptive qualitative with data collection techniques in the form of observation, interviews and documentation. The research analysis uses the theory of innovation success factors put forward by Bugge, et al which consists of 6 indicators: Governance and innovation, Sources of ideas for innovation, Innovation culture, Capabilities and tools, Objective, outcomes, drivers and trouble, and Collecting innovation data for single innovation. The results of this study are that the implementation of innovation has achieved good results on the source of innovation ideas including internal and external, a culture of innovation by showing good changes to fishermen, cooperation in developing innovation and socialization activities that are intensively carried out to fishermen, the results felt by fishermen experience catch increase. However, innovation governance is still not optimal, there are no basic regulations such as regional regulations and SOPs governing innovation, Human Resources capabilities still need to be added to the fields of electronics, IT and mapping, goals that have not been fully achieved from those that have been set. and there are still external and internal obstacles in its implementation.

Optimizing Tourism Village Branding Through Appropriate Technology QR Code". With the aim that this technology can be used as a medium for conveying information to the wider community so that Sambirejo Village is better known and known for all its potential. Then so that the village is able to adapt to keep up with technological advances and it is hoped that by making village promotions using this QR Code, Sambirejo Village can become a village that is in great demand by the community as a tourist village and is known by the community as a creative and advanced village. The data needed in this study are primary and secondary data, as well as qualitative and quantitative data. Primary data is data obtained from direct observation and in-depth interviews with several important informants. Secondary data in this study were obtained from village records and literature surveys.

This study aims to determine the feasibility of SETS (Science, Environment, Technology, And Society) based modules on colloidal system, determine student learning outcomes after using SETS-based modules in learning and student responses to the modules. This study uses a 4-D development model consisting of define, design, development, and dissemination. This research was conducted at SMA Negeri 11 Medan which was carried out for 7 months. The feasibility of module was seen through a feasibility questionnaire for media and material experts based on the BSNP standard with a Likert scale of 1 to 5. Validation data obtained from media and material experts on SETS-based modules obtained an average percentage of 83.58% with the category valid/worthy. Student learning outcomes were obtained through the calculation of N-Gain test, which was equal to 0.74 in the high category and the average posttest score of students was 84.67. Student responses to the SETS-based module obtained an average percentage of 91.24% with a very high questionnaire interpretation. Based on the results obtained by the researcher, it can be concluded that this SETS-based module is appropriate for use in colloidal learning with a high student learning success rate and student responses that fall into very good criteria.

This study aims to investigate the potential of social media in facilitating education about Christian ethics for Generation Z in the digital era. Generation Z is a group that has grown up amid advances in information technology and the widespread spread of social media. This raises new challenges in educating them about Christian ethical values.s This research will use a qualitative approach with the case study method. Data will be collected through in-depth interviews with young generation Z who actively use social media and have a Christian religious background. In addition, an analysis of relevant social media content will also be carried out to understand the use of social media in the context of Christian ethics education. The results of this study are expected to provide better insight into how social media can be used effectively to educate Generation Z about Christian ethics. These findings can be the basis for developing educational strategies that are more adaptive and relevant to the characteristics of the digital-savvy Generation Z. In addition, this research is expected to contribute to overcoming the challenges faced by churches and Christian educational institutions in facing the ever-evolving digital era. By using social media as an educational tool, churches and Christian educational institutions can reach Generation Z more effectively and provide a deeper understanding of Christian ethics.

Branding and Digital Marketing can be a new breakthrough for the problems that have been faced by small and medium scale business actors in marketing and introducing their products to potential consumers, especially umkm spikoe who are in the Rungkut Kidul sub-district, Surabaya. Umkm Spikoe actually has enormous potential because of the quality of the products and continuous innovation. However, the obstacle is the lack of knowledge related to branding and digital marketing strategies which hampers the development of these UMKM.These problems were known to researchers after conducting observations and interviews with business owners who gave rise to research and analysis methods related to the problems that have occurred so far. The solutions offered by researchers to business owners are logo and packaging improvements, assistance in creating accounts and social media content, assistance in creating and managing market accounts and offering insight regarding nano influencers and Instagram advertising.With the various alternative solutions we provide, it is hoped that Spikoe business owners will be able to compete and continue to be able to keep up with the times and technology that continues to develop rapidly  

In facing the challenges of distance learning caused by the COVID-19 pandemic, teachers at SMP Negeri 1 Surakarta have worked to improve their skills in producing attractive and interactive digital teaching materials. Through training and workshops, teachers master the use of the Kvisoft application to create digital teaching materials that suit students' needs. This study uses a qualitative approach involving the participation of teachers as research subjects. The results of the study show that strengthening teacher competence in making digital teaching materials has a positive impact on learning. Teachers who are skilled in using the Kvisoft application are able to create teaching materials that are interesting, interactive, and according to the needs of students. Thus, strengthening teacher competence in making digital teaching materials with the Kvisoft application makes an important contribution in improving the quality of learning at SMP Negeri 1 Surakarta in the post-pandemic era. This article provides a deeper understanding of the importance of strengthening teacher competency in the production of digital teaching materials and provides practical guidance for schools and teachers in adopting this technology.

Product marketing and promotion is one alternative that can be done by MSMEs to expand their business in the market aspect. UMKM Barokah 717 is a business engaged in food production located in Ambulu Village, Sumberasih District, Probolinggo Regency. These MSMEs in the marketing stage are still doing around the environment with the word of mouth method and consumers from outside the city are still few. In this community service program using technology, product marketing and branding can be done with the help of social media in the current era. The research method is descriptive qualitative using observation and interview techniques in collecting research data. Based on the results of the study, MSMEs already have accounts but are rarely managed, there are product photos but do not attract out-of-town consumers, need to redesign logos, and make banners to promote the business

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.

The development of internet technology in the current era of globalization has had a significant impact on the world of business and the economy. The use of internet technology in business has increased marketing reach, transaction speed, and speed of delivery of goods and services. This is shown by the large number of offers for beauty and body care product categories on e-commerce platforms. The beauty industry notes that ways to promote and encourage product purchase transactions are influenced by eWOM communications, one of which is customer reviews and influencer reviews. The purpose of this study was to measure the direct effect of eWOM, including customer reviews and influencer support, on purchase intentions for Avoskin products, with trust as a moderator variable. The method used in this research is a quantitative method of causal research. The sampling technique in this study was non-probability sampling and the method used was convenience sampling with 400 respondents. This study used a questionnaire data collection technique with an ordinal scale and used data analysis techniques (PLS-SEM). The results of this study conclude that customer reviews have a significant positive effect on purchase intention of Avoskin products, influencer reviews do not have a significant positive effect on purchase intentions of Avoskin products, trust negatively moderates the relationship between customer reviews on purchase intention of Avoskin products and trust does not moderate the relationship between influencer reviews and purchase intention of Avoskin products.

Technological developments have created many opportunities for many sectors. One of them is the opportunity for SMEs. A business that utilizes technological media has a great opportunity to develop. The use of technology in a business can be done with digital-based marketing or what is commonly called digital marketing. Digital marketing or digital marketing is an online promotion and marketing activity by utilizing social media, e-commerce, and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. This study aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME actors in Ambulu Village. The method used in this research is descriptive qualitative using observation and focused discussion techniques to collect the data. Based on the results of the research, the implementation of digital marketing in Ambulu Village has been going well, but there are still obstacles encountered, namely that there are still several MSME actors who lack understanding of technology.

Indonesia is a country that has potential water resources due to high rainfall but is very vulnerable to water crises. This fact shows the great urgency of the need for clean water. One effective solution to deal with this is through the use of rainwater. Harvesting rainwater is an effective step because Indonesia itself has high rainfall so that during the rainy season the product from PT Wujudkan, namely Gama Rain Filter, will collect water and in the dry season it will be used for daily needs. The purpose of this study is to find out about the implementation of the gamma rain filter in increasing access to clean water in rural communities. The research method used is a qualitative approach to gain a deep understanding of the effect of the Gama Rain Filter installation in increasing access to clean water in rural communities. The findings of this study are that with this superior technology, Gama Rain Filter helps people save water resources for drinking purposes during the rainy season. Therefore, existing funds can be used to obtain food sources that contain lots of protein

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.

In various countries the use of information technology in fields that present aspects of goodness in everyday life. This is to improve the quality of the performance of health workers to streamline their time, skills and abilities. In addition, technology can also be accessed via computers or other modern tools that support health services. Leverage technology as the ability to create increased value with a stable or shrinking amount of resources, while at the same time enhancing the ability to grow more rapidly. The purpose of this theoretical literature review is to find out how leveraging technology can improve the quality of the performance of health workers. The research method used by the author, namely theoretical review, is a theoretical approach used by researchers to explain research problems. This method is to review or review various literature that has been published by academics or other researchers. The results of this theoretical literature review are leveraging technology to improve the quality of performance of health workers, namely by increasing understanding, using technology effectiveness and increasing targets. It can be concluded that the more a person can develop and improve their abilities in the field of technology, the more technologies are created which will have an impact on the quality of performance that a person gets. So, nothing is impossible to present and use the advanced information technology of the future. For health workers the use of technology as a system based on smart technology. It is hoped that health workers will always hone their skills, learn new things, and have the ability to apply modern technology. This can make the performance assessment of health workers to improve the reputation of the institution.

PT. Narasumber Teknologi Indonesia is a company that focuses on cooperative computerized accounting training, technical guidance for the implementation of technology for small and medium-sized enterprises (SMEs), national cooperative software training, sharia supervisory board for cooperatives, computerized management training for cooperatives and SMEs, as well as the digitalization of Micro, Small, and Medium Enterprises (MSMEs). Additionally, PT. Narasumber Teknologi Indonesia serves as a platform for the younger generation to develop their potential as agents of business digitization through the final project of the program activities. This involves providing training and mentoring to local MSMEs as an effort to digitize their businesses and help solve the problems that hinder or constrain the development of local MSMEs. This research provides insights for local business practitioners to implement digitization in their businesses in order to achieve sustainable growth and success for MSMEs in the ever-evolving digital era. The implementation of training and mentoring for local MSMEs is expected to help them Go Digital, improving efficiency and productivity, enhancing product quality and services, and increasing market access for local MSMEs.

This study aims to find about: (1) fintech service in the mobile banking-based non-cash payment system (Muamalat-DIN) at Bank Muamalat KCP Lamongan: (2) implementation of fintech in the mobile banking-based non-cash payment system (Muamalat-DIN) at Bank Muamalat KCP Lamongan. This study uses a descriptive qualitative research method. The results of this study are: (1) fintech services in the non-cash payment system in Muamalat-DIN are transfers, QRIS, credit top-ups, internet credit top-ups, electronic money top-ups, google play voucher codes, spotify premium, postpaid credit payments, PLN electricity, Telkom, cable TV, PDAM, IPB campus education payments, airplane tickets, ZISWAF, family takaful, BPJS employment, BPJS health, SAMSAT/SIGNAL, BPJPH, virtual accounts, multi payments, and hijrah pensions (DPLK); (2) the implementation of fintech at Bank Muamalat varies, there are Muamalat-DIN, phone banking, internet banking, MADINA, online share-e debit, and ATMs. The most popular Fintech at Bank Muamalat KCP Lamongan is Muamalat-DIN. In Muamalat-DIN, customers of Bank Muamalat KCP Lamongan often use services in the form of transfer, QRIS, credit top-ups and internet credit top-ups, electronic money top-ups, payment services such as PLN electricity, Telkom, PDAM, ZISWAF, BPJS for employment, BPJS for health, virtual accounts, and hijrah pension (DPLK). This fintech implementation has benefits for banks and customers, the benefit for Bank Muamalat KCP Lamongan is that it will have a wider reach, operational and marketing costs are more economical. And the benefits felt by customers are that transactions are easier, faster, accessible 24 hours because access is via a smartphone, and customers don't need to carry a lot of cash everywhere.

The Surabaya City Population and Civil Registry Office partners with the Ministry of Education, Culture, Research and Technology in the MSIB Batch 4 program. This activity is designed for students who want to assist the Surabaya City Government in providing Population Administration services at the Population and Civil Registration Service, by going directly as a form of service to public. In MSIB activities with the Surabaya City Population and Civil Registration Service, students participate in the population administration service process through the Klampid New Generation Application. During the internship, students get 1 KNG account to help sub-district staff process population administration requests for residents of Genting Kalianak. Through this MSIB program, the author as an apprentice student hopes to be able to show a real contribution to his work in socializing the Kalimasada program to the Genting Kalianak sub-district community to create an orderly population administration society.