Publication Search

Leadership is one description of an institution as a process of influencing other people in a certain scope to work together in a productive way and in pleasant conditions. (Tappen, 1995 in Sitorus and Panjaitan, 2011). As a leader you should be able to create an atmosphere work that creates a new and innovative atmosphere for its staff in achieving goals to be better and obtain higher results than before. It is described that an effective leader is considered to be a person who can read situations and conditions and is able to overcome problems with responsibility and integrity and has good ethics (Muninjaya, 2004). Innovative work behavior is the creation, introduction and implementation of new ideas or ideas in work, either as a group or organization in an effort to improve performance in an organization (Jansen, 2000). As explained above, assistance is needed for business actors or employees who are willing to become respondents to take part in Democratic Leadership Training carried out by researchers. The output target achieved from this research is the production of scientific publications in national journals with ISSN.

This research aims to find out how the acceptance of Korean drinks depends on the behavior of Muslim consumers towards halal soju. Soju is a drink that originates from Korea and can be intoxicating because it contains alcohol, which is prohibited by Islam for consumption. In Indonesia, especially the emerging city of Bandung, the halal soju drink is mojiso. Mojiso is a combination of words Mojito and Soju. This research uses descriptive qualitative research, to collection data using observations, interviews and documentation. The population in this research was student FEBI UIN K.H. Abdurrahman Wahid Pekalongan. The research results show that the majority of students accept and know about halal soju drinks, but there are also some who do not know about halal soju drinks in Indonesia. And there are students who want to try it but there are also those who still question the halal label on the drink. Basically all drinks consumed by humans are halal but can become unlawful due to certain conditions. It can be concluded that not everyone can accept halal soju because they are worried and still question the halal label on the drink. Haram drinks are drinks that Muslims are prohibited from drinking because the harm is greater than the benefits. Choose food and drink ingredients that are far from haram elements. Get in the habit of reading the composition of the ingredients on the packaging and choose a place to eat or packaged food with a halal label.    

The rapid development of technology where almost everything is digital has a huge impact in the business world. One example is in the fashion industry, starting from technology that supports the process of making a fashion product, forming a product brand image, to marketing its products because of the flow of information and communication that can reach very widely in an easy and fast way without being limited by space and time through the internet, be it social media, e-commerce, etc. The author is interested in conducting research on the influence of promotion and product quality on purchasing decisions for Aerostreet products in North Kedoya. This study used quantitative research methods with a sample of 347 respondents. The results of this study show respondents strongly agree that promotion and product quality get a good value, evidenced by the positive influence on promotion and product quality on purchasing decisions in the results of this study. The conclusion of this study is that partial and simultaneous promotion and product quality have a positive and significant effect on the purchase decision of Aerostreet products in North Kedoya. This study has limited research on the place and variables used in the study.

In the city of Bima itself, more precisely in Raba Dompu, Rasa Nae Barat subdistrict, modern market growth has increased very rapidly and competition is very rapid, especially for cafes that have similar products. The increasing number of competitors means that customers have many choices to get products that meet their expectations so that as a result of this condition consumers are more careful and smart when dealing with the products being launched. This is also felt by the starting cafe in the city of Bima, which continues to innovate day by day the products it offers to consumers. Perceived value is one of the factors to support the company to run smoothly, not only that, consumer satisfaction also influences the consumer's repurchase decision, the superiority of the product is known to consumers and can make consumers interested in trying it and then getting satisfaction from it. that product.

Penelitian ini bertujuan untuk: (1) mengetahui pengaruh kualitas produk terhadap kepuasan konsumen di Cafe Rindu Lokaria (2) mengetahui pengaruh harga terhadap kepuasan konsumen di Cafe Rindu Lokaria (3) Untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan konsumen di Cafe Rindu Lokaria. Jenis penelitian ini menggunakan penelitian kuantitatif dengan pendekatan asosiatif. Pada penelitian ini, ukuran sampel diambil dengan menggunakan rumus Slovin berjumlah 100 responden yang berasal dari konsumen Cafe Rindu Lokaria.  Data dikumpulkan melalui kuesioner dan dianalisis menggunakan statistik inferensial yaitu regresi linier berganda. Pengujian hipotesis dilakukan melalui uji F  dan Uji t. Hasil penelitian ini menunjukkan bahwa: (1) kualitas produk berpengaruh secara parsial dan signifikan terhadap kepuasan konsumen dengan nilai t hitung sebesar 3.533 > 1.98472, (2) harga berpengaruh secara parsial dan signifikan terhadap kepuasan konsumen Cafe Rindu Lokaria dengan t hitung sebesar 8.225 > 1.98472 (3) kualitas produk dan harga berpengaruh secara simultan dan signifikan terhadap terhadap kepuasan konsumen Cafe Rindu Lokaria dengan nilai F tabel sebesar 116.938 > 3.09.

Ibu rumah tangga di desa Kalirejo Kecamatan Negeri Katon, Kabupaten Pesawaran, Provinsi Lampung memproduksi tapis dengan skala home industry untuk menambah pemasukan ekonomi keluarga. Namun selama ini produksi tapis dengan skala tersebut memiliki kelemahan terutama dalam hal inovasi produk. Produk tapis yang dihasilkan hanya seputar selendang dan kain sarung saja. Hal ini berdampak pada jumlah penjualan karena tapis hanya digunakan dalam kegiatan formal saja seperti acara adat ataupun pernikahan. Hasil dari turunan produk tapis pun masih di dominasi kalangan dewasa; belum menjangkau kalangan remaja. Hal ini dikarenakan desain serta bentuk turunan tapis yang ada saat ini dinilai belum sesuai dengan perkembangan masyarakat sekarang. Maka dari itu perlu adanya inovasi untuk memperbarui produk yang sudah ada agar dapat lebih menarik perhatian konsumen dan memiliki perbedaan dengan produsen lainnya. Sehingga nantinya akan berdampak pada kenaikan jumlah pemakaian yang secara tidak langsung juga akan berpengaruh pada kenaikan jumlah penjualan. Penelitian ini menggunakan pendekatan konsulatif terhadap mitra. Metode ini dilakukan dengan cara meminta pendapat mitra terkait pelatihan atau kegiatan yang berlangsung serta memberitahu atau meluruskan hal hal yang bersifat prinsip yang kiranya keliru atau menyimpang. Sedangkan untuk kegiatan yang bersifat praktek, peneltian ini menggunakan pendekatan partisipatif, yaitu diskusi terkait permasalahan yang ada, pencarian alternative solusi dan pembuatan keputusan atas dasar kerjasama atau kesepakatan bersama. Tujuan dari penelitian ini adalah untuk meningkatkan potensi masyarakat desa dengan sasaran (mitra) masyarakat yang produktif secara ekonomi

The purpose of this study is to determine the effect of product diversity and service quality on consumer buying interest of Singaparna Area Clothing Store , Tasikmalaya Regency. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Singaparna Area Clothing Stores. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that product diversity and service quality have a significant effect both partially and simultaneously on consumer buying interest in Singaparna Tasikmalaya Area Clothing Stores.

This study was conducted to examine the effect of price, product quality, word of mouth (WOM) or consumer testimonials on purchasing decisions. The population in this study was the general public of Brebes Regency using Slovin formula obtained a total sample of 75 respondents. In this study, the technique used in data collection is the Probability sampling technique with sampling using simple random sampling techniques. This type of research is descriptive quantitative. The analysis methods used are descriptive statistics, validity tests, reality tests, classical assumption tests consisting of normality tests, multicolonicity tests, heteroscedasticity tests, and hypothesis tests consisting of T tests, F tests, voefficient of determination tests (R2), and multiple linear regression analysis. Based on the results of partial research, it can be concluded that: 1). Price has a positive and significant effect with the value of t calculated > t table, which is 2.067 > 0.227 and the value of sig. < 0.05 which is 0.042 < 0.05. 2). Product Quality has a positive and significant effect with the t-value of the table t-count > of the table, which is 4.354 > 0.227 and the sig value. < 0.05 which is 0.00 < 0.05. 3). Word of Mouth (WOM) has a positive and significant effect with the t-value of the table t-count > which is 2.238 > 0.227 and the value of sig. 0.028 < 0.05. The results of the study simultaneously with the F test stated that the variables price, product causality, and word of mouth (WOM) had a positive and significant effect with the value of f calculated > f table which is 7.158 > 2.50 and the value of sig. < 0.05 which is 0.00.    

Perkembangan teknologi informasi membawa dampak terhadap perilaku masyarakat. Di antara perkembangan teknologi adalah maraknya transaksi online melalui e-commerce maupun media sosial. Hal ini sebagaimana yang terjadi pada kalangan ibu-ibu anggota PKK RT 01 RW 2 Kel. Penumping, Kec. Laweyan, Kota Surakarta. Ketika terjadi masalah dalam transaksi online, mereka tidak memahami prosedur untuk menyelesaikan masalah tersebut, sehingga perlu adanya penyuluhan perlindungan komsumen. Penyuluan ini bertujuan untuk: (a) Memberikan informasi dan pemahaman Ibu-Ibu PKK RT 01 RW 02 Kel. Penumping Kec. Laweyan Surakarta tentang hak dan kewajiban konsumen serta pelaku usaha dalam UU Nomor 8 Tahun 1999 tentang Perlindungan Konsumen (UU PK) dan UU No 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik (UU ITE). (b) Memberikan informasi dan pemahaman langkah hukum apa yang harus dilakukan jika mengalami kerugian dalam transaksi e-commerce. (c) Memberikan informasi dan pemahaman agar berhati-hati dalam transaksi jual beli melalui e-commerce agar tidak mengalami kerugian atau penipuan oleh pelaku usaha e-commerce.

The aim of the research was to determine cosumer respons and and the effect of service quality and brand image on customer satisfaction at PT Permodalan Nasional Madani Cibadak Branch simultaneously and individually. The method used in this research is the survey method. The type of research is descriptive and verification. The sample size used in this study was 100 consumers. The data analysis method uses multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis and simultaneous and partial hypothesis testing. The results showed that simultaneously and individually service quality and brand image have a positive and significant effect on customer satisfaction at PT. Permodalan Nasional Madani branch Cibadak.

A marketing strategy consisting of product, price, promotion and distribution is a strategy that can increase company revenue and attract consumer buying interest. The aim of this research is to explain the marketing strategy of CV Indo Jaya Bersatu and its implications in increasing company profits and attracting consumer buying interest. This research is research conducted using qualitative research methods with a qualitative descriptive approach. The main data sources in this research are CV Indo Jaya Bersatu employees and CV Indo Jaya Bersatu consumers. The results of this research indicate that the 4P marketing strategy implemented by CV Indo Jayaable to increase the company's profit by increasingThe company's revenue, which was originally at IDR 5,101,243,500.00 with net income of IDR 3,197,670,700.00 in 2017, increased to IDR 7,740,548,500.00 with net income reaching IDR 6,712,445,600.00 in 2022. Growing interest among CV Indo Jaya Bersatu consumers, there is a transactional interest, namely CV Indo Jaya Bersatu consumers tend to like making transactions with CV Indo Jaya Bersatu because of the good quality and service.

The purpose of this Study was to determine: (1)Ritualistic influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka).(2)Consequential influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka). This research is a quantitative study with an explanatory research model using a  questionnaire as the instrument. The population in this study were all female students at the University of nineteen November Kolaka with a total sample of 110 respondents using purposive sampling.Testing research instrumentusing validity and reability tests with SPSS 25.0. The data analisis technique used in this research is Structural Equating Modeling (SEM) bades on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS  4.0. The results of this study indicate that the ritualistic variable has a positive and significant effect on consumer behavioras indicated by a P-Value of 0.000 and the Consequential variable also has a positive and significant effect on consumer behavior as indicated by a P-Value of 0.000

Monopolistic competition is a profound issue in civil law and has the potential to threaten the business ecosystem and consumer rights. This journal aims to investigate efforts to control monopolistic competition through a civil law perspective, with an emphasis on the protection of consumers and small entrepreneurs. The study utilizes an analytical and comparative law approach to identify the applicable legal framework in various jurisdictions, focusing on recent cases involving monopolistic competition. The findings of this study show that civil law has a significant role to play in the control of monopolistic competition by protecting consumer rights and regulating business practices that may hinder competition. The research also highlights the challenges faced in applying civil law in monopolistic competition cases and striking the right balance between consumer protection, small entrepreneurs, and economic sustainability. Legislative and judicial efforts undertaken by various countries are also analyzed to assess the effectiveness of monopoly competition control in supporting a fair and competitive economy. The results of this study provide a deeper understanding of the role of civil law in the control of monopolistic competition and its implications for the protection of consumers and small businesses. The practical implication of this research is the importance of strict supervision of monopolistic practices, strong consumer protection policies, and cooperation between various related parties to maintain a healthy business ecosystem.

Micro, Small and Medium Enterprises (MSMEs) are productive businesses owned by individuals or business entities that meet the criteria for being a micro enterprise. In doing business, the goods sold must have consistency and quality that is in accordance with what is advertised. Assuming that his character is good, buyers will make repeat purchases more often at Minas Syukur Kambang. The quality of the products at Minas Syukur Kambang is good but the quality of service is still lacking because there are still many miscommunications. The menu variations are also good with various variations with different flavors, but sales results fluctuate even though if all the product indicators had been implemented, it could have encouraged consumer interest in buying the product, thereby increasing sales results. The research aims to determine the influence of product quality, service quality, menu variations on consumer satisfaction in the Minas Syukur Kambang UMKM. The research method uses a quantitative descriptive sample taken as many as 95 respondents using a simple random sampling technique, namely a random sampling technique, namely a sampling technique where all individuals in the population, either individually or together, are given the same opportunity to be selected as sample members. The results of this research state that product quality has a positive effect and service quality does not have a positive effect on consumer satisfaction. Meanwhile, menu variations have a positive effect on consumer satisfaction. Based on data analysis in this research, these variables are valid and reliable. In testing the classical assumptions, this research has a normal distribution, heteroscedasticity and multicollinearity do not occur.

One of the problems faced by cafes is how to keep consumers satisfied and increase their level of loyalty. This research aims to determine the effect of product quality and price on consumer satisfaction, the type of research used is quantitative. The population in this study was 480 cam cafe consumers. The sampling technique used the Solvin formula with a margin of error of 5% and obtained 218 respondents. The types of data used are secondary data and primary data. The data can be carried out using validity and reliability tests, followed by classical assumption tests and multiple linear regression tests. Hypothesis testing is carried out using the t test, f test and coefficient of determination. The results of this research state that the product quality and price variables have a significant and positive effect on consumer satisfaction. This can be seen from the results of the t test on the product quality variable, namely t count 4,470 > 1,971 t table with a significance value of 0.00 < 0, 05 and the price variable also has a significant and positive effect on consumer satisfaction, namely getting a calculated t value of 7,263 > 1,971 t table value with a significance value of 0.00 < 0.05. The f test obtained a calculated f value of 44,553 and an f table value of 3.04 so that 44,553 > 3.04 concluded that product quality and price jointly influence consumer satisfaction. The magnitude of the influence of product quality and price on consumer satisfaction is 55%

Technological developments have penetrated in all fields, not only in one area but also in all sectors of human life, including transportation. The internet is needed nowadays, including in the daily activities of the community. The purpose of this study was to determine the effect of e-service quality and e-trust on Maxim consumer satisfaction in Tasikmalaya City. This type of research is quantitative research, with a sampling technique that is non-probabilty sampling and accidental sampling, with a total of 100 respondents. The data collection method in this study is a survey method using a questionnaire that is distributed to respondents online via google form. The data analysis technique in this study uses multiple linear regression analysis which is processed using SPSS 25. The results of this study indicate that the e - service quality variable has a positive and significant effect on customer satisfaction, the e -trust variable also has a positive and significant effect on customer satisfaction. Simultaneously, e-service quality and e-trust have a positive and significant effect on Maxim customer satisfaction in Tasikmalaya City.

Employee performance is the main factor to help the company achieve its goals. One of the efforts to improve employee performance is the provision of compensation and work discipline. The indicators of this compensation are incentives and salary. While the indicators of work discipline are punctuality, high responsibility, obedience to office rules. By knowing this relationship, the LPK-RI Kediri can estimate how the employee's response regarding the compensation and work discipline provided, so as to have maximum employee performance results.This research is a descriptive quantitative research that aims to produce a discovery obtained through statistical procedures. The sample in this study used a saturated sample with 50 employees as respondents. The data in this study were obtained through observation, interviews, questionnaires and literature study. From the results of the analysis that has been done. The results of the study show that compensation and work discipline have an effect on employee performance. This is evidenced by the results of the R Square value of 0.694 or 69.4% while the remaining 30.6% is influenced by other variables.

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.

Saat ini, dengan munculnya e-commerce di Indonesia, orang hanya tinggal di rumah, membeli barang secara online dan mengirimkannya langsung ke rumah. Semua dapat dilakukan dengan beberapa klik atau ketukan. Dengan mempertimbangkan kemudahan ini, minat belanja online semakin meningkat. E-commerce di Indonesia tumbuh signifikan sejak beberapa tahun terakhir. Dalam survei terbaru yang dilakukan oleh Barometer Konsumen Google bersama toko online Elevenia, Jumlah transaksi online di Indonesia meningkat, 78% responden berbelanja online melalui gadget seluler. di Indonesia mencatat 41% penjualannya berasal dari Jakarta, namun enam bulan kemudian angka ini turun menjadi 22%. Hal ini menunjukkan bahwa tidak hanya konsumen di Jakarta yang rutin berbelanja online, konsumen di luar Jakarta juga memberikan kontribusinya terhadap pasar e-commerce di Indonesia, termasuk masyarakat di kota Semarang. Dengan semakin merabahnya perkembangan industri e-commerce Transmart berinovasi dengan meluncurkan Transmart Home Dilevery (THD) diharap mampu membantu memenuhi kebutuhan harian masyarakat terutama produk fresh food namun tetap meminimalisir penyebaran virus corona (Covid-19). Dengan semakin maraknya perkembangan perbelanjaan online Transmart hadir dengan memberikan pelayanan yang aman, praktis dan juga nyaman bagi pelanggan. Riset yang dilakukan oleh Association of E-commerce Indonesia (IDEA), Google Indonesia, dan TNS (Taylor Nelson Sofres) menemukan bahwa produk fesyen mendominasi pasar e-commerce sebagai produk yang paling sering dibeli, diikuti oleh gadget seluler, elektronik konsumen, buku dan majalah, dan bahan makanan. Dengan berkembangnya e-commerce, persaingan antar toko online menjadi semakin ketat. Banyak perusahaan perlu menyesuaikan diri dengan kebutuhan pasar yang berubah-ubah. Untuk mendapatkan keunggulan kompetitif, perusahaan harus memahami pentingnya kepuasan pelanggan. Pelanggan yang puas akan membeli produk lagi, membicarakan produk dengan baik kepada orang lain. Terutama di pasar e-commerce jika orang menemukan produk serupa dengan harga lebih rendah dan kualitas lebih tinggi, mereka dapat dengan mudah pindah dan membeli dari pesaing yang lebih gesit. Masalah belanja online lainnya adalah layanan pengiriman yang buruk yang mengakibatkan kedatangan produk terlalu lama atau bahkan rusak. Layanan pengiriman sangat penting dalam e-commerce, karena merupakan tahap terakhir dari proses pemenuhan pesanan dan dari sudut pandang konsumen, yang paling kritis. Pengiriman tepat waktu dan andal harus menjadi prioritas nomor satu dan sangat penting untuk keberhasilan setiap toko online. Penelitian ini mengambil obyek di Transmart Setiabudi Kota Semarang, karena masa pandemi COVID-19 ini meluncurkan layanan pesan antar Transmart Home Dailivery (THD) yang dapat diakses melalui website thd.transretail.co.id ataupun dengan cara scan QR code yang terdapat pada seluruh sosial media Transmart Carrefour. Peluncuran layanan pesan antar ini diharap mampu membantu memenuhi kebutuhan harian masyarakat terutama produk fresh food, namun tetap meminimalisir penyebaran virus corona (Covid-19). Permasalahan yang diangkat penelitian ini adalah bagaimanakah dampak online fresh product delivery service dan pakaging produk dalam upaya meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini sesuai renstra Universitas 17 Agustus 1945 dalam topik tata kelola bisnis perusahaan.

Competition in the laptop industry today is getting tougher. Each of these laptop manufacturers creates laptop products that have good quality, to be able to have a competitive advantage in the laptop industry. This study aims to explain the influence of brand image, price, and product quality in influencing purchasing decisions from ASUS brand laptops and which ones have the greatest influence on purchasing decisions on ASUS brand laptops. Brand image is a requirement of a strong brand. So if the manufacturer creates a brand image, that image will be difficult to erase from the memory of consumers. In creating a brand image, manufacturers must slowly and carefully so that the brand image they create can attract and make consumers always remember the brand.