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In a rapidly evolving and uncertain business environment, having the right entrepreneurial mindset is crucial for long-term success. This article examines various strategies that entrepreneurs can apply to navigate the ever-changing business landscape. The main focus is on the importance of adapting to change, continuous innovation, effective risk management, and developing mental and emotional resilience. Additionally, the article highlights the significance of flexibility, inspirational leadership, and the ability to collaborate in facing dynamic market challenges. By cultivating a creative mindset, being open to feedback, and thinking long-term, entrepreneurs can leverage opportunities arising from change and ensure the sustainability of their businesses. The article concludes that an adaptive and innovative entrepreneurial mindset is the key to overcoming the increasingly complex business challenges and achieving success in a competitive market.

In the rapidly evolving digital era, business promotion strategies have undergone significant transformations, particularly through the utilization of online graphic design platforms. This study aims to explore the use of Canva as a creative tool to enhance the promotional strategies of GURAFIX, a graphic design service business. The method employed is qualitative with direct observation techniques and portfolio analysis. The findings indicate that Canva plays a crucial role in improving the productivity and efficiency of the GURAFIX team in producing visually appealing content aligned with current market trends. Utilizing Canva has also positively impacted the quality of designs and promotional appeal, contributing to an increase in clients. However, the study also identifies Canva's limitations in meeting advanced design requirements. This research provides practical implications for other graphic design service businesses to optimally utilize Canva as part of their promotional strategies.

This study aims to see the Improvement of Students' Understanding of the Potential and Utilization of the Digital Economy in Supporting MSME Businesses. Through this community service activity, we aim to improve students' understanding of the concept, potential, and utilization of the digital economy to support Micro, Small, and Medium Enterprises (MSMEs). The method in this study is using Surveys and interviews. The variables used in this study are MSMEs, digital platforms and students. The results of this research activity show a significant increase in students' understanding and skills, which is reflected in their abilities.

Surya Mobil is an MSME in the service and automotive sector in Batam City that was established in 2000. MSMEs experience problems related to inefficient manual financial recording, recording errors, and inaccurate data. The main objective of the service is to help digitize MSME financial recordings with spreadsheets. Data collection is carried out using the interview method with the owner, as well as observation and documentation of the location and operational activities of Surya Mobil. Activities produce general, purchase, and sales journals for data entry. In addition, there are automated ledgers and financial reports that can be accessed in real-time. The post-implementation impact received positive feedback from the owner so that it can help businesses achieve efficiency in the financial recording process.

The development of photography technology and the need for digital marketing have encouraged photographers to utilize online media as a promotional tool. This research aims to plan the development of a Content Management System (CMS)-based portfolio website for photography businesses using the User-Centered Design (UCD) approach. The UCD approach ensures that the website design meets the needs of users through iterative stages, including needs analysis, prototype design, and evaluation. The results show that the designed website is able to fulfill the main user needs, such as easy-to-update photo galleries, informative service pages, and responsive contact forms. WordPress CMS was chosen due to its ease of use and design flexibility. With the implementation of UCD, the user satisfaction score increased from 70% to 90%. However, improved security features are recommended to prevent unauthorized access to the photo gallery. This research contributes to the development of efficient digital media to improve the competitiveness of photography businesses in the digital era.

This research aims to understand the role of Ambition for Freedom in entrepreneurship learning as a motivation for students to become entrepreneurs at SMKN 1 JETIS Mojokerto. Using a phenomenological approach, this research explores the subjective experiences of students involved in entrepreneurial learning and how Ambition for Freedom contributes to shaping their motivation to enter the world of entrepreneurship. Data was collected through in-depth interviews with 10 students of SMKN 1 JETIS Mojokerto who had an interest in entrepreneurship, as well as observations of entrepreneurial learning activities in class. Research findings show that students who feel freedom in determining their business tend to have higher motivation to become entrepreneurs, especially because they feel empowered to explore creative ideas and make decisions independently. Ambition for Freedom was found to be an important factor that encourages students to overcome challenges and start businesses. This research contributes to the understanding of how elements of freedom in entrepreneurship education can increase students' interest and readiness for entrepreneurship, and suggests integrating aspects of freedom in the design of the entrepreneurship curriculum at SMKN 1 JETIS Mojokerto.

The milkfish pindang business in Junok Village, Sreseh District, Sampang Regency, is one of the leading businesses that is in great demand by the local community. However, this business has not developed optimally and is still limited to this area. For this reason, efforts are needed to optimize village downstreaming and access to sharia microfinance to support pindang milkfish production so that it can develop more widely and provide a greater economic impact for the community. This research aims to analyze the role of village government in optimizing these two things, as well as contributing to sustainable local economic development. The research method used is qualitative, with data collection techniques through in-depth interviews and observation. The research results show that the Junok village government has made various efforts to optimize village downstreaming, including training in milkfish cultivation, setting harvest schedules, and also plans to facilitate financing from sharia microfinance institutions (LKMS). Even though there are several obstacles, such as a lack of financial knowledge among farmers and limited equipment, the village government continues to try to overcome this problem through assistance and education. Overall, the efforts made are quite optimal and have the potential to support the development of the milkfish pindang business in the future.

Medan  as  the  capital  city of North  Sumatra  has  rapid  economic  development,  for instance in the creative industry sector. This development is in line with the large productive age rate which reached 69.99% and the increase in intellectual property applications  to  the  Ministry  of  Law  and  Human  Rights  from  North  Sumatra.  The rapid  growth  of  the  creative  industry  and  the  large  number  of  productive  ages require the right platform to encourage further development of the creative industry in the city of Medan. The right place for this is the creative industry center building facility.  The  facility  can  be  used  as  a  center  for  creative  industry  executants  to develop their businesses in various ways, such as workshops, exhibitions, seminars, and  so on.  This  facility  was designed  with  a  tropical  architectural  approach  in  an effort to respond well to the building's environment.

In the era of artificial intelligence (AI), technology is growing rapidly and changing the way businesses are run. AI enables automation, big data analysis, and increased operational efficiency. However, this development also raises various ethical issues that companies need to pay attention to so as not to harm consumers, society, and the environment. This study explores the paradigm of artificial intelligence in the context of business ethics, focusing on its impacts, challenges, and potential benefits in the business world. This study uses a systematic literature review approach from various reputable sources. The article criteria include literature published from 2019 to 2024 with the theme of business ethics in the AI era, and other articles relevant to this study. Based on the search, 15 articles were determined that were relevant to the predetermined criteria. The results of the study found that in this study, AI is not only a technical tool to improve operational efficiency, but is also able to redefine business ethics in the modern era. AI offers great potential to overcome traditional ethical challenges and create new paradigms in business decision making. However, this opportunity is also accompanied by significant challenges, such as algorithmic bias, data privacy, and lack of regulation. This discussion will review the role of AI in business ethics, the benefits it brings, the challenges it faces, and the steps that can be taken to optimize the ethical use of AI.

This tofu factory industry has existed since 2000 and in general, the people who set up the tofu factory were originally a meatball seller who had lived in Batu Merah village for a long time. From the beggining, the tofu factory industry was established until now, the industry is still operating and has never done production cost classification, break even point calculations, profit planning calculations, and margin of safety precentage ratios. The purpose of this study was to determine the break-even point that must be achieved in the tofu factory business of Mr. Haji Rahim in Batu Merah Village, Sirimahu District, Ambon City. The results showed that the total cost of production in March 2024 was Rp. 33,400,000 consisting of a total fixed cost of Rp. 27,700,000 and a total variable cost of Rp. 5,700,000. By showing that the total sales of tofu during March 2024 were Rp. 39,200,000. The number of tofu sold during March was 1,120 units with a unit price of  Rp. 35,000 per unit.

The necessity of law in upholding the principles of the constitution, particularly in governing various aspects of people’s lives, notably its enforcement and impact on economic advancement, holds significant importance. Economic law emerged in response to the rapid expansion and progress of both domestic and global economies. Across nations, legal frameworks are utilized to regulate and supervise economic and socio-technical activities, ensuring that economic progression does not compromise individuals’ rights and welfare. The introduction of the Business Competition Law was aimed at fostering a competitive market economy, allowing for fair competition between economic entities and society. The primary objective of this legislation is to forestall monopolistic practices and unfair business competition. Through the enforcement of business competition law, the aspiration is to attain economic efficiency, leading to the enhancement of public welfare. Monopolistic activities contribute to economic disparities, adversely impacting societal harmony. For instance, collusion among businesses to dictate prices can harm consumers significantly. Essentially, a select few enterprises can engage in agreements to segment markets, control prices, regulate the quality and quantity of goods and services (through cartels), all geared towards maximizing profits swiftly. Such anti-competitive practices are unjust and disadvantageous to consumers. In the global context, fostering healthy business competition is crucial to preventing detrimental business practices and promoting fair economic competition.

Modern markets have an impact on changes in profit levels in traditional markets in an area, although they do not have an impact on changes in turnover and the number of people working in traditional markets. The Service Team took the initiative to create a bazaar activity for MSMEs in Talang Padang, Tanggamus Regency with a strategy of providing free bazaar stands for 7 bazaar days. It is hoped that this activity can revive the market which was sluggish after the renovation and can provide space for micro, small and medium businesses to promote their superior products directly to the public.

According to legal regulations Republic of Indonesia No. 32 2009 concerning Environmental Protection and Management, it states that waste is the remaining results of activities or businesses whose reprocessing requires more effort and if the storage is not carried out properly it will pollute the environment. Hazardous and toxic waste is classified into three types based on its nature: liquid waste, solid waste, and gas waste. According regulations No. 74, 2001 concerning the Processing of Hazardous and toxic Materials, Hazardous and toxic Waste is the remainder of a business and/or activity that contains hazardous and/or toxic materials which due to their nature and/or concentration and/or quantity, either directly or indirectly, can pollute and/or damage the environment, and can endanger the environment. The implementation of Community Service activity focus on increase Awareness of Hazardous and toxic Waste Management in accordance with laws and regulations, To store and manage Hazardous and toxic Waste in the workplace. The implementation of this Community Service activity was carried out online in August 2024 inviting workers and prospective fresh graduates who were interested in fulfilling aspects of Hazardous and toxic waste management. The results of this activity the pre-test and post-test showed that webinar participants, increase in knowledge about Hazardous and toxic waste of 72%. A significant increase in knowledge is expected to improve community behavior regarding Hazardous and toxic waste.

Zakat, as one of the pillars of Islam, has great potential in supporting sustainable economic development, especially in the modern era which is characterized by technological advances and rapid social change. This research aims to explore the role of zakat in supporting sustainable economic development in the modern era, with a focus on its impact on reducing poverty and increasing community welfare. In this context a qualitative approach is used to analyze data from various sources, including case studies of zakat institutions, interviews with managers. zakat, and a review of related literature. Zakat not only functions as a tool for wealth redistribution, but can also be used to support entrepreneurship and small business development. Research results show that zakat has significant potential in improving community welfare, especially through funding entrepreneurship and small businesses. Digitalization of the zakat process has accelerated collection and distribution, increased transparency and accountability, and expanded the reach of zakat recipients. Zakat can be a vital instrument in achieving sustainable development goals. With collaboration between zakat institutions, the government and the private sector, zakat can have a greater positive impact in creating a just and sustainable society.

The purpose of this study is to determine the application of Entrepreneurial marketing in Gombengsari POKDARWIS MSMEs using a qualitative approach through in-depth interview methods at the manager of the Gombengsari POKDARWIS MSMEs. Researchers want to obtain an overview related to the application of the concept of Entrepreneurial marketing in ensuring business continuity in the tourism sector, especially wellbeing tourism as one of the leading tours in the Gombengsari Banyuwangi area. The concept of Entrepreneurial marketing as a strategy that combines skills and understanding of entrepreneurship and marketing as a whole related to creative and unplanned marketing activities in an increasingly competitive and unstable business environment so that it is expected that Entrepreneurial marketing will be one of the main factors in maintaining and developing strategies for business continuity in the tourism sector which is very vulnerable to changes both social and economic and political. Based on interviews and findings at POKDARWIS Gombengsari MSMEs, the application of entrepreneurial marketing really helps these MSMEs to survive and bounce back after experiencing a decline and even a vacuum during the pandemic by combining creativity and understanding of consumers who have visited, a new program is created that is more attractive to tourists who have never previously offered the new program. Keyword : Entrepreneurial marketing, business sustainability, wellbeing tourism

Banking is one of the financial services companies that has provided services to the community and businesses, Behind this development there are various legal problems related to information crime and electronic transactions in the banking sector, Skimming is the act of stealing debit or credit card information by accessing an independent cash machine and copying the information contained on the magnetic stripe of the debit card or credit belonging to the customer (victim) illegally to have control over the customer's (victim) account. The application of the law to the crime of ATM skimming is regulated in Article 362 of the Criminal Code (KUHP) regarding the crime of theft. This research is a type of normative judicial research supported by a normative approach by using primary legal materials, secondary legal materials and tertiary legal materials as data sources. This study uses a prescriptive method, which is an analysis method that provides an assessment (justification) about the object being researched whether it is true or false, or what should be according to the law. The results of the study show that (1) Skimming is a magnetic stripe crime that exists on ATM cards illegally to have control over the card or the account by duplicating the ATM card or by installing a hidden camera to find out the ATM PIN of the customer or victim. (2) Strategies to prevent unauthorized access and early detection of suspicious activities can be applied to reduce the incidence of criminal acts and effective cyber security is to strengthen the network and security system. This can include investing in cutting-edge security technologies, such as robust firewalls, active network monitoring, and security programs that can detect suspicious attacks. In addition, organizations also need to involve their employees in cybersecurity efforts.    

This study aims to describe the strategy for establishing a Village-Owned Enterprise (BUMDes) in improving the welfare of the people of Manulea Village, Sasitamean District, Malaka Regency using a SWOT analysis. The method used in the study is qualitative, aimed at obtaining data based on existing conditions, the results of direct interviews with informants and from existing documents. The results of this study indicate that the Establishment of a Village-Owned Enterprise (BUMDes) in Manulea Village has quite good potential to develop BUMDes by selecting a strategic location and close to a major road so that it becomes a special attraction to invite people from surrounding sub-districts to visit. Then the weakness of the Manulea Village community does not yet have adequate human resources to contribute to BUMDes. Next, Manulea Village has very abundant natural resources. Then the Village government strongly supports the establishment of BUMDes so that it is expected to help efforts to alleviate poverty, unemployment and improve the welfare of the Manulea Village community and the threat is that several businesses owned by the Manulea Village community are similar to the business that will be held by BUMDes. This causes internal competition for the types of businesses offered.

In the era of rapid digital transformation, social media platforms have become dominant tools for communication, marketing, and consumer interaction. Among these, TikTok has emerged as one of the most influential spaces for creative digital promotion, particularly for small businesses and creative industries. This study explores @dyputustudio’s utilization of TikTok as a promotional medium for its self-photo studio services, focusing on how the platform is used to build interactions and relationships with consumers. The research employs a qualitative descriptive approach, emphasizing observation, interviews, and documentation analysis to understand Dyputu Studio’s promotional strategies and audience engagement patterns. Findings reveal that TikTok functions not only as a promotional channel but also as a space of social interaction and digital community formation between the studio and its consumers. The platform’s interactivity, algorithmic visibility, and audio- visual creativity enable Dyputu Studio to effectively showcase its self-photo studio services, stimulate audience participation, and cultivate brand loyalty. This study demonstrates that digital communication on TikTok aligns with Pierre Lévy’s New Media Theory, which highlights interactivity, hypertextuality, and networking as key dimensions of modern media engagement. Through consistent content creation, responsive communication, and trend adaptation, Dyputu Studio successfully transforms social media presence into a form of digital relationship marketing. The study contributes to the understanding of how small creative businesses can leverage social media to achieve marketing and communicative goals in the digital era.

This research aims to describe digital marketing management regarding promotions In tourist attractions, the Cirendeu traditional village is often little known. This background is designing, developing and promoting a destination for the purpose of achieving tourism benefits. This marketing focuses on creating sustainable relationships between tourism businesses and consumers by utilizing digital technology such as social media, websites and tourism applications. The problems found in the field are 1. internet limitations and lack of understanding of the importance of digital promotion 2. adaptation in digital era: Technology towards changes that continue to develop, 3. businesses in the tourism sector must have high creativity so that consumers can produce digital content with valuable quality according to their interests. The methods used include direct observation, interviews, distributing questionnaires and heritage studies. The results of this research show that the management of the Cirendeu Traditional Village tourist attraction does not understand digital-based promotion in the current era, due to internet limitations.Apart from that, this research can provide understanding and insight for Cirendeu traditional village tourism managers to be able to develop digital promotion strategies that are more effective and sustainable

Online business is starting to be used frequently by the public. However, from the many online businesses, many entrepreneurs are still unable to carry out proper development of their online businesses. Things like attracting consumer buying interest by increasing consumer satisfaction are still not understood by some entrepreneurs. So it is necessary to carry out further research development on online business management that has an impact on increasing consumer satisfaction by looking at changes in consumer buying interest. The research method used is library research, where this is to find findings that need to be concluded and find new things so that it is easier for subsequent research to conduct research. The results are still a gap between the research results and the existing theory between the relationship between consumer buying interest and consumer satisfaction, online business management with consumer satisfaction, and online business management with consumer buying interest. Another thing that needs to be done is further research on the relationship between the three variables.