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Naomi Rose Mariani Silaban; Dorlan Naibaho

Jurnal Magistra 2023 STP Dian Mandala Gunungsitoli Nias Keuskupan Sibolga

This article discusses In the midst of an ever-changing business environment, society is under great pressure. Especially in companies with very active business activities, many responsibilities need to be carried out. In a competitive industry, business leaders must do this. Manage your time well so you can survive and progress sustainably. The concept of time management began during the Industrial Revolution and became a modern way of thinking about getting things done.   Effective and efficient. Time management is one of the basic skills needed for you to be successful in life. The results of various studies show that time management is beneficial for organizations/companies learning to compete and achieving great success in business.    

Raisida Salwa; Muhammad Irwan Padli Nasution

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

In the current era of globalization and digitalization, business innovation is crucial for organizations to maintain and enhance competitiveness. The utilization of Information Systems and Technology (IT) serves as a foundational element for business innovation. This article explores how organizations can implement business innovation through the utilization of IT to achieve a competitive advantage. It delves into the central issues of IT in the business context, discussing the role of IT in supporting business operations and strategies. The study aims to understand the pivotal role of business innovation in organizational success and examines real-world cases where organizations successfully implemented innovation through IT. The challenges and obstacles faced, including data security and implementation costs, are addressed, and effective strategies to overcome these challenges are proposed. The conclusion highlights the strategic significance of investing in business innovation supported by IT for organizations aiming to stay relevant and sustainable in the ever-evolving global market.

Muhimmatur Rodhiyah; Wahyu Eko Pujianto

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

This research is in-depth about the crucial role of communication in rebuilding and maintaining the solidarity of the Karang Taruna organization in Kedung Kampil Village Rw.04, Porong District, Sidoarjo Regency, after experiencing a period of hiatus from 2015 to 2019. The focus of the research is aimed at the efforts of Ahmad Syafi'udin, The chairman of Karang Taruna, in approaching village youth, forms a clear organizational structure and establishes effective communication. The success of this organization in 2019 reflects the positive impact of establishing a good structure, increasing village youth participation, and implementing various programs, including regular flights every Friday, building sports facilities, commemorating the Republic of Indonesia's Independence Day, and utilizing YouTube social media. The importance of the role of communication in maintaining solidarity is the main highlight, with this research trying to provide an understanding to Karang Taruna members about the significance of communication in developing a better organization. Analysis of communication patterns implemented by the Karang Taruna organization in Kedung Kampil Village is the focus for answering the research problem formulation. In responding to challenges, this organization adopted a revitalization strategy through efforts to increase internal and external communication, improve organizational structure, and design more measurable work programs. In addition, this research discusses the impact of the Industrial Revolution 4.0 on the global business ecosystem, with an emphasis on data technology. The structural transformation of organizations, the application of artificial intelligence, and changes in the paradigm of global business interactions are the central points. The research conclusions show that a deep understanding of these changes is the key to ensuring business sustainability and competitiveness in the era of Industrial Revolution 4.0. In recommendations, the study advises companies to invest in human resources skilled in data technology and artificial intelligence and strengthen cross-border partnerships to face challenges and exploit emerging opportunities

Anna Mubarokah; Alya Sari Khanifah; Rosario Putri Kusumaningtyas Mba Balu; Endang Kartini Panggiarti

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

The importance of hedging is manifested in an international context, multinational companies face unique challenges related to currency fluctuations and geopolitical risks. PT Astra as a leading company in Indonesia with a very diverse business portfolio, is an interesting subject to be researched related to the strategies and hedging practices applied. Hedging can be done through various financial instruments such as futures, options, swaps, and other derivative instruments.  PT Astra has successfully implemented an effective hedging strategy in dealing with risks in the automotive industry. This success is supported by the involvement of related parties, coordination between departments, and a good understanding of risk factors.

Rahma Sonang Ritonga; Ratih Mala; Siti Tri Adha; Hasyim Hasyim

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to explore the influence of creativity, innovation and entrepreneurial knowledge on business success in perfume shops. Creativity is needed to generate new ideas, while innovation involves implementing these ideas in the resulting product or service. Apart from that, entrepreneurial knowledge is also needed in managing a business and identifying new opportunities. Through survey methods and statistical analysis, this research shows that there is a positive relationship between creativity, innovation and knowledge entrepreneurship and business success in perfume shops. The implication of this research is the importance of developing creativity, innovation and entrepreneurial knowledge in improving business performance in perfume shops.

Teti Mubarokah; Asrizal Asrizal

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

It cannot be denied that corruption is a special crime that threatens the survival of the state and nation, hinders development, and causes high economic costs and other negative impacts. This article's research method uses a qualitative analysis method, descriptive analysis combined with library research methods, to analyze laws and regulations related to the main problem. The discussion focuses on the scope of policies and regulations relevant to the business world and best practices for prevention efforts that can be carried out by the business world. Regulations prohibiting corporate criminal acts are clearly regulated, and business entities that commit corporate criminal acts can be held criminally responsible. Companies can implement anti-corruption programs in various ways. To increase the effectiveness of efforts to prevent corporate corruption, corporate anti-corruption programs need to be risk-based, communicative, dynamic, and continuously evaluated through measuring the success of appropriate internal steps and collaborative activities.

Dieva Ratu Ariesta; Dinda Alfianingrum; Salwa Dwi Maharani; Tri Tiya Widiyarini; Sae Dila Yanuansyah +5 more

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

The business sector is one of the most potential fields to become a significant driving factor in realizing a Digital Village. Business legality plays a crucial role in the smooth operation of a business, as it represents the authorization granted by the competent authorities for conducting business activities. The lack of understanding among business operators regarding the importance of business legality is one of the factors that hinders them from obtaining business legality, posing a challenge for the village to achieve its goal of becoming a Digital Village. This community service aims to provide understanding to business operators regarding business legality and marketing strategies, as well as to assist them in obtaining business legality. The method used in this community service involves data collection through observation, followed by a series of activities such as socialization, mentoring, and workshops. The results of this service are successful in helping MSME actors obtain business legality and empowering business actors through workshop activities.

Almira Siva Devina Wijanarko; Anastasya Simanjuntak; Ellisa Noviana Dera; Rizkya Sukma Putri; Niketri Mustika Angela +1 more

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2023 Pusat Riset dan Inovasi Nasional

The company can be said to successfully run its business influenced by environmental factors to maintain its business until the future. The purpose of this study is to understand (1) factors that can influence the going concern audit opinion (2) strategies in handling the situation appropriately in receiving the going concern audit opinion assessment (3) the impact of the going concern opinion on the company's reputation. This research method is a literature review approach, a data collection technique from several previous studies that can then be concluded. The study’s results and analysis are (1) audit quality does not affect the going concern audit opinion because each auditor must be independent in carrying out their duties and the opinions given have the same standard procedures. However, another opinion states that audit quality affects the going concern audit opinion because large public accountants show the level of sustainability of the company more accurately than small public accountants. (2) Financial condition affects the going concern statement because if the financial condition is bad, the entity will find it difficult to maintain its business continuity. In addition, it was also found that financial condition did not affect the going concern statement due to poor financial condition due to the implementation of sustainable business operations through planning. (3) Profit management does not influence the going concern audit opinion because the auditor does not see the continuity of results but is oriented towards the situation of the entire company.

Nisa Gistia Ningsih; Anzu Elvia Zahara; Puteri Anggi Lubis

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

Entrepreneurial behavior and capital are interrelated and complementary in the context of business success. Entrepreneurship brings ideas and vision, while capital provides the financial impetus to turn those ideas into reality. The success of a business is determined by how these two elements integrate and are effectively managed by entrepreneurs. Therefore, a good understanding of entrepreneurship and the importance of capital will assist entrepreneurs in facing challenges and building sustainable and successful businesses. This research aims to determine the influence of entrepreneurial behavior and capital on business success in Telanaipura District, Jambi City. The method used in this study is quantitative research with data analysis using the coefficient of determination test. The sample in this study consisted of 30 respondents who are coffee shop/cafeteria owners in Telanaipura District, Jambi City. The results of the study indicate that entrepreneurial behavior has a positive and significant partial influence on business success, while capital does not have a positive and significant influence on business success. Simultaneously, the results show that entrepreneurial behavior and capital together have a significant influence on business success in Telanaipura District, Jambi City. The coefficient of determination calculations shows that the entrepreneurial behavior variable accounts for 37.5% of the variance, while the remaining 62.5% is influenced by other variables outside the scope of this study.

Nurlia Eka Damayanti; Alvaro Jordan Zwageri; Emilya Sahara Putri; Husna Putri Amalinda; Ivana Angelita +2 more

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.    

Nurlia Eka Damayanti; Alvaro Jordan Zwageri; Emilya Sahara Putri; Husna Putri Amalinda; Ivana Angelita +2 more

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.  

Putri Setiarso, Zhafira Fane; Aileena Solicitor Costa Rica El Chidtian; Prasetyo Adi Sulistyono

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

Marketing is an activity where business actors offer their products to consumers so that they can accept the product with all the ideas and ideas so that the product can be sought after by consumers. Of the many UMKM  products, kawakibi offers its services to help UMKM players develop their brand image and increase product sales through social media. PT. Kawakibi Digital Branding is a company that has a main focus on the branding sector. With an innovative and creative approach, Kawakibi strives to help companies and brand logos build strong relationships with potential consumers and achieve long-term success in this competitive industrial world. The results of this research can be used as a reference for designers and readers in utilizing marketing strategies.

Jeffri Nur Syahfudin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

Anggi Ramadan Kurniawan; Ragil Timur; Muhammad Naufal Miftahul Hakim; Tata Sutabri

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current digital era, traditional marketing has transformed into digital marketing. One sector that can take advantage of this change is the fish farming sector, especially catfish. This article outlines various digital marketing strategies that can be implemented to increase sales and brand awareness of catfish farming. Catfish farming has become one of the fastest-growing fishing industries, and with the development of digital technology, online marketing has become an important strategy to achieve success in the catfish farming business. This article presents a journal about digital marketing strategies in catfish farming, which includes research, experience, and guidance for utilizing digital platforms to increase the success of the catfish farming business

Sari, Yudiana; Alhibarsyah, Alhibarsyah; Sundari, Susanti

Jurnal Suara Pengabdian 45 2023 LPPM Universitas 17 Agustus 1945 Semarang

MSME Kerupuk 32 wants to create a competitive advantage so that it can compete to maintain the sustainability of its business by having halal certification and labels issued by BPJPH as the aim of the community service team providing assistance to help carry out the registration process. One of the things that can increase consumer confidence and is a value of excellence is by having recognition of the halalness of cracker products from the government through halal certificates and labels, besides that, because in Indonesia the majority of the population is Muslim, the government must guarantee the halalness of every product circulating in society which is a requirement. The main thing for Muslim consumers to consume food, in this case crackers. This mentoring activity goes through several stages, namely: preparation stage with interviews and observations with partners, document collection stage, account creation stage, data filling stage, data sending stage, validation process stage, inspection stage, halal certificate issuance stage, and certificate submission stage to partners. This mentoring activity ran smoothly and according to targets, and its success was marked by the issuance of a halal certificate which was handed over to partners. This activity can be continued to help MSMEs increase the value of their products in the eyes of consumers or the public so that it is hoped that they can increase sales and income for MSMEs in developing their businesses.

Rendy Andika; Riky Apriadi; Syahadatillah Syahadatillah; Tata Sutabri

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.

Dzulfikri Rizqullah; Hasim As’ari

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2023 Pusat Riset dan Inovasi Nasional

The economic sector plays a key role in the well-being of the Indonesian society. The increasingly competitive economic growth poses challenges for Micro, Small, and Medium Enterprises (MSMEs) in recording financial transactions. This research aims to engage business practitioners in adapting to the development of digital technology through training on the usage of the Qasir Point of Sales application. This application is designed to facilitate business owners who want to manage their businesses digitally more easily. The research methodology involves three stages: preparation, including an in-depth analysis of the specific needs of MSMEs related to accounting and the use of the Qasir application; implementation, with direct assistance in creating and configuring the Qasir application to ensure alignment with the specific business needs of the two MSMEs; and evaluation, ensuring a good understanding and measuring the impact of the training. The conclusion emphasizes the success of the training and the importance of continuous adaptation to technological and business developments. It is expected that this will have a positive impact in supporting efficient and sustainable accounting records in UMKM Zulich Clean and Care and Bon’s Laundry.  

Tirta Mulyadi; Kadeni Kadeni; Susatyo Adhi Pramono; Yuliana Yuliana; Luckhy Natalia Anastasye Lotte

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This service activity attempts to reach out to business actors who are interested in using digital marketing approaches. The service activity was attended by 25 members of the Cibiru Village Tofu business in Bandung. The implementation of activities is divided into two activity steps: socialisation and demonstration. The first step is to educate people about the importance of the internet in boosting the economy in the home industry. The second is an example of how to create a product marketing innovation using social media that can be applied immediately to all participants in the socialisation activity. As a result of this activity, participants will be able to design Kelurahanin product labels and will be able and eager to develop material for marketing strategies using social media. The realisation of success.

Ananta Argy Swardana; Alfian Candra Ayuswantana

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

Internet technology has not only transformed societal thought patterns but has also significantly impacted lifestyles, particularly through User Interface (UI) and User Experience (UX). In Indonesia, specifically in the fashion e-commerce sector, there has been rapid growth with over 2 million e-commerce businesses. The UI/UX design process utilizes the Design Thinking method, encompassing stages such as Emphatize, Define, Ideate, Prototype, and Testing. Through the involvement of surveys and interviews, user issues are identified and formulated in the How Might We framework. Figma is employed in the development of UI/UX, resulting in a prototype tested through Usability Testing and the Single Ease Question. The testing outcomes indicate the success of the prototype. Through the application of the Design Thinking method, the design process yields effective solutions, providing an optimal user experience in interacting with the e-commerce merchandise website of Sidoarjo city.

Erwin Ernestus Kadar Slamet

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This qualitative study aims to explore the impact of financial literacy on human capital development within micro, small, and medium enterprises (MSMEs). The research utilizes a descriptive qualitative approach to delve into the intricate relationship between financial literacy and human capital enhancement. Sampling technique employed purposive sampling to select MSMEs owners and employees who possess varying degrees of financial literacy. Data analysis involves thematic analysis, allowing for the identification of recurring patterns and themes within the collected data. The findings underscore the pivotal role of financial literacy in fostering human capital development within MSMEs, highlighting its significance in promoting entrepreneurial success, enhancing decision-making processes, and facilitating business growth. This study contributes to the existing body of knowledge by providing insights into the mechanisms through which financial literacy influences human capital development within the context of MSMEs.