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Dimas Prayudha Anggoro; Muhammad Afif Alhalim; Gyska Indah Harya; Isna Diva Nur Priardhina; Adyatma Nagata

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The objective of this community service activity is to enhance the knowledge of residents in Menur Pumpungan Village, Surabaya, regarding business financing, financial management, and business legality. Micro, Small, and Medium Enterprises (MSMES) play a crucial role in the national economy. However, challenges faced by MSMEs, such as limited capital, low financial literacy, and legal issues, often hinder business growth and sustainability. Many MSMES do not yet have a Business Identification Number (NIB) for their operations, and some are even unaware of what an NIB is and its benefits. The methods used include socialization, training, and mentoring. The results of this activity show that 81% of residents understand how to improve the management and legality of their businesses to enhance their market value. The community in Menur Pumpungan Village is able to conduct field surveys to assess conditions and gather data and information related to business issues after consulting with the socialization team. The socialization and mentoring team provided appropriate solutions to partners. However, during the evaluation, 19% of residents/business owners still do not understand the KUR program, and some believe that access to KUR is difficult due to its complex procedures.

Indira Aisha; Yasinta Istighfan; Ita Karimatussya’fi; Awang Kurniawan; Muhammad Kholil +1 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The Community Service Program (KKN) of UIN Walisongo in Sendang Dawung Village, Kendal Regency, aims to develop the local economy by strengthening Micro, Small, and Medium Enterprises (MSMEs). Intensive discussions with the village community identified various local potentials, such as agricultural products, handicrafts, and traditional processed foods. However, challenges faced include limited capital, restricted market access, and a lack of managerial skills. To address these issues, a series of workshops and mentoring programs were designed, covering business management training, product quality improvement, business digitalization, and ongoing support. Additionally, collaboration with various local stakeholders, such as the Cooperative and MSME Office and financial institutions, was established to enhance support for village MSMEs. The results of this program are expected to increase the competitiveness of MSME products, open up broader market access, and ultimately improve the welfare of the Sendang Dawung Village community

Ilmiyatur Rosidah; Galang Febriansyah; Sendik Saputra; Atika Dwi Rahmania; Muhammad Rosul +1 more

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Micro, Small and Medium Enterprises (MSMEs) are business activities that are very helpful in improving the community's economy. In carrying out MSMEs activities, it is important for business actors to carry out legality and product branding in the business they are running. In Karanganyar village, there are several MSMEs that have not yet carried out legality and product branding, so the solution provided is to provide counseling and assistance to carry out legality and product branding. The purpose of legality and product branding in MSMEs is to provide a strong foundation for the sustainability of a legally protected business, increase trust and competitiveness in entrepreneurship, market access will be wider, and increase added value and loyalty. The result of the assistance activities in managing the legality and branding of MSMEs products in Karanganyar village is that MSMEs get a Business Identification Number (BIN), and receive assistance in making product photos and designing banners.

Sinta Kistianti; H. Musthafa Kamil

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

This research was conducted at the Aroma Building Store, which is one of the MSMEs in West Jakarta City. This research aims to find out the application of preparing financial reports based on the Micro, Small and Medium Entity Financial Accounting System (SAK EMKM) at the Aroma Building Store and how to apply the financial reports. aware of SAK EMKM at the Aroma Building Store. The type of research used in the research is a qualitative descriptive approach. The results of this research show that the Aroma Building Shop business owner's understanding of SAK EMKM is still low, and recording and preparing financial reports is still simple based on the business owner's understanding. The owner does not carry out accounting records based on SAK ElMKM (Financial Accounting Standards for Small and Medium Enterprises) because the business owner does not understand, so the recording and preparation of financial reports is still carried out only and manually based on the understanding of the owner of the MSME business, which lacks knowledge and lack of manpower to make financial reports.  The implementation of preparing financial reports based on SAK EMKM at the Aroma Building Store has had a positive impact on the company, where by implementing the preparation of financial reports based on the Micro, Small and Medium Entity Financial Accounting System (SAK EMKM) so that business owners understand and know that there are standards that serve as guidelines in carrying out recording financial reports for business development.

Umi Fadlillah Hidayanti; Wahyu Kusuma Dewi; Nyoman Sri Padmini; Gede Mandirta Tama; Salma Aprilia Hidayati +1 more

Sevaka : Hasil Kegiatan Layanan Masyarakat 2024 STIKES Columbia Asia Medan

This community service aims to improve the managerial capacity of Micro, Small, and Medium Enterprises (MSMEs) in Brangjan Village, West Ungaran District, Semarang Regency through financial management training. The method used is a qualitative approach with interview and observation techniques.This training covers topics such as proper financial recording, cash flow management, and budgeting to ensure business sustainability. Additionally, participants were given insights into efficient working capital management strategies and how to identify and manage financial risks commonly faced by MSMEs. The training process involved active participation from participants through case studies and group discussions, allowing them to share experiences and challenges they face in running their businesses.Based on the results of observations and interviews, most participants showed improved skills in managing their business finances, reflected in better-organized financial reports and more structured financial planning. These results indicate that the training had a positive impact on the financial and managerial performance of MSMEs in Brangjan Village. With this training, it is hoped that MSME owners in the village will be better prepared to face economic challenges, enhance competitiveness, and achieve sustainability in running their businesses.

Siti Nur Hamidah

Nusantara: Jurnal Pengabdian kepada Masyarakat 2024 Pusat Riset dan Inovasi Nasional

This study examines the application of Quality Engineering methods to Micro, Small, and Medium Enterprises (MSMEs) through a community service program. Using a qualitative approach based on literature studies conducted via a webinar at Universitas Sehati Indonesia (USINDO), the research explores how systematic quality improvement strategies can be introduced and adapted for MSMEs to enhance product quality and competitiveness, this study analyzed scientific publications, community service reports, and quality improvement program documentation from 2019-2024. The findings demonstrate that Quality Engineering principles-including Quality Function Deployment (QFD), Seven Basic Tools of Quality, and Statistical Process Control (SPC)-significantly enhance product quality when adapted to SMEs' specific contexts. Case studies reveal improvements ranging from 29.5% to 97.92% across various aspects including customer satisfaction, food safety, and production efficiency. The research identifies key challenges in implementation, including technical knowledge limitations, resource constraints, and difficulties in maintaining long-term changes. The successful integration of Quality Engineering methods depends on active participation from SME stakeholders, approaches tailored to local contexts, and continuous post-program mentoring. This study contributes to developing an integrative framework that combines Quality Engineering principles with practical SME needs, supporting sustainable quality culture development in the SME sector.

Srisetyawanie Bandaso; Althon K. Pongtuluran; Agustinus Mantong; Jens Batara Marewa; Randi Tangdialla +1 more

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Mitra Toraja Markisa is a family business in Rantetayo sub-district which produces passion fruit into a drink that is rich in benefits. Production at Mitra Markisa Toraja has several obstacles that often affect the production process, including the limited passion fruit as the raw material in making the product, resulting in the expected production target sometimes not being achieved. This limitation of raw materials is caused by several things such as the failure of the passion fruit harvest due to plant pests or other things, the type of passion fruit needed sometimes experiences a decrease in stock because it is much sought after and other problems. In recording its production reports/budgets, Mitra Markisa Toraja still records manually in the ledger, which is recorded for one period/year. The products produced by Mitra Markisa Toraja have been distributed throughout Tana Toraja and North Toraja and have even been shipped outside Toraja. The purpose of the research to be achieved is to determine the results of the production budget analysis at the Mitra Toraja Markisa Industry.

Jovita Nana Anggreini; Maulana Ihsyan Azwar; Fiki Mursida; Aang Anshari

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

Halal certification plays a very important role for Micro, Small and Medium Enterprises (MSMEs), especially in an increasingly competitive market. For MSMEs, halal certification is not just a label but also a strategic tool that can increase competitiveness and consumer confidence. This study uses a qualitative method to understand the important role of halal certification regulations in MSME compliance at “Gethuk Frozen Mama Wina” in Wonosari Village. The qualitative method was chosen because it allows researchers to explore and gain an in-depth understanding of the subjective experiences and views of various related parties. Primary data was collected through in-depth interviews with Ms. Wina, the owner of Gethuk Frozen, and some of her regular customers. The results of this study highlight the important role of halal certification regulations in MSME compliance, especially at Gethuk Frozen Mama Wina in Wonosari Village. The results of interviews with Ms. Wina and consumers show that halal certification has a significant impact on various aspects of MSME operations and marketing.

Viktorius Densius Moa Mori; Henrikus Herdi; Paulus Libu Lamawitak

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The research aimed to analyze the role of KSP Kopdit Pintu Air in the development of Micro, Small, and Medium Enterprises in the Maumere Branch. The research method employed a qualitative descriptive analysis approach. The data collection methods included observation, interviewes, and documentation.  The data sources used in this research were both primary and secondary data. The research involved 7 informants, including 3 employees of KSP Kopdit Pintu Air and 4 micro, small, and medium enterprise (UMKM) actors. The research’s results indicated that KSP Kopdit Pintu Air played a role in providing capital for micro, small, and medium enterprises. The also act as marketing facilitators, aiding members in promoting their business results. However, it’s important to note that KSP Kopdit Pintu Air did not offer entrepreneurship training, seminars, or workshops for their members. Additionally, the mentoring provided to member businesses was limited to monthly meetings for motivation, and the financial facilitators had not received training in financial management.

Muhammad Doni; Sissah Sissah; Eri Nofriza

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

There are three issues studied in this thesis, namely: The role of Micro Business Productive Fund Assistance (BPUM) on the sustainability of MSMEs, procedures for distributing Micro Business Productive Fund Assistance (BPUM) to MSMEs, and maintaining business continuity during the Covid-19 pandemic. The aim of this research is to determine the role of Micro Business Productive Fund Assistance (BPUM) on the sustainability of MSMEs, to find out the procedures for distributing Micro Business Productive Fund Assistance (BPUM) on the sustainability of MSMEs and to find out how to maintain business continuity during the Covid-19 pandemic in the sub-district. Tungkal Ilir in 2020 and 2021. To reveal this problem in depth and comprehensively, researchers used a qualitative approach by collecting data using observation, interviews and documentation. The data analysis technique used is field analysis using the Miles and Huberman interactive model including data reduction, data display, data verification. From the research results, it can be concluded that the role and potential of BPUM are: The BPUM program will be a temporary buffer for micro businesses to reduce the negative impact of social restrictions/pandemic, encouragement to increase MSME data, accuracy of targeting of aid distribution and encouragement to BPUM beneficiaries related to licensing, certification and taxation systems. The procedures for distributing BPUM are listed in Chapter IV, Article 7 of the Regulation of the Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number 6 of 2020 concerning General Guidelines for National Support for Economic Recovery in the context of threats that endanger the nation's economy and saving the national economy during the COVID-19 virus. And there are three factors that play a role in maintaining business continuity during the COVID-19 pandemic, namely the ability to innovate, manage customers and return on investment.

Irfan Faozi; Wintari Wintari; Rahmad Siva Maulana Ikhsan; Agus Sukirno

Jurnal Pengabdian Masyarakat Terapan 2024 Lembaga Pengembangan Kinerja Dosen

This activity is to improve the skills of micro, small and medium enterprises (MSMEs) in product photo documentation, as well as their skills in editing product photos for online marketing purposes. MSMEs are expected to be able to publish product photos that are well documented and have high publication value. Product photos can visually represent the unique attributes of an entity, such as its shape, philosophy and color, to characterize the entity. This entity can be an institution, company, product, or something similar. Typically, a photo has an underlying ideology that is used to depict a product. Usually, a photo has a different idea and concept that differentiates it from other brands. The product photo optimization training activity received several requests from participants aimed at increasing MSME business marketing efforts through social media. Therefore, partners must develop program activity strategies that can meet the specific needs of MSME players, especially those who have not yet fully used social media to optimize their product photos

Zainal Aprianto Bagus Pratama; Iswati Iswati; Anis Fitriyasari

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is to find out more about "The Influence of Social Media and Digital Marketing Strategy on Increasing Sales in Micro, Small and Medium Enterprises (MSMEs) in South Surabaya" in accordance with the problems raised, namely the relationship between social media and digital marketing strategies on increasing sales in MSMEs in South Surabaya. The background to this research is due to the development of digital marketing in the business world, so it is important for MSMEs to follow existing developments. The aim of this research is to find out whether there is an influence of social media and digital marketing strategies on increasing MSME sales. The method used is a quantitative method by distributing a questionnaire in the form of a Google Form to MSMEs in South Surabaya. The researcher used purposive sampling, so the researcher chose a sample that matched the characteristics of the respondents from the population obtained. After that, the collected data was processed using the SPSS program and calculated using Multiple Linear Regression. The conclusion of this research is that there is a relationship between social media and digital marketing strategies in increasing MSME sales.

Putri Ayu Lestari; Imam Baidlowi; M. Syamsul Hidayat

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2024 Pusat Riset dan Inovasi Nasional

Development in general depends on an economy based on broad community participation, which can be seen from the Micro, Small and Medium Enterprises (MSME) sector which is one of the most common types of business. The small and medium enterprise (MSME) sector is an important part of the country's economy. Micro, Small and Medium Enterprises (MSMEs) play a strategic role in national economic development because they really help economic growth and obtain workers, as well as distributing development results. However, success in developing a business so that it can help economic development is determined by various factors such as effective marketing strategies, mental and physical readiness of entrepreneurs, as well as in-depth knowledge of markets and products. This research aims to determine the influence of marketing strategy, entrepreneurial ability and entrepreneurial knowledge on business success among MSMEs in the city of Mojokerto. This type of research is quantitative research. The population in this study was all MSME actors in the culinary sector in Mojokerto City, totaling 2,527 MSMEs and the sample of respondents was 96 MSMEs using purposive sampling techniques. Respondent data was collected using a questionnaire. The data analysis method for this research uses descriptive statistical analysis using classical assumption testing and multiple linear regression, the overall analysis of which is calculated using the Statistical Program For Social Science (SPSS) version 25. The results of this research show that marketing strategy has a positive and significant effect on business success, entrepreneurial ability has no at all significant effect on business success, and entrepreneurial knowledge has a positive and significant effect on business success. Meanwhile, the most influential variables are marketing strategy variables and entrepreneurial knowledge. Based on simultaneous or joint testing, it was found that marketing strategy, entrepreneurial ability and entrepreneurial knowledge had a positive and significant effect.

Cicilia Jovana Arlinaninova; Dewi , Preditha Kinanti

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This study analyzes the impact of Corporate Social Responsibility (CSR) initiatives by PT Bank Rakyat Indonesia (Persero) on the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia by 2024. Using a qualitative research approach with in-depth interviews and direct participatory observation of MSME stakeholders who benefit from BRI's CSR programs, the study reveals significant positive results. CSR interventions not only enhance the capacity and competitiveness of MSMEs but also improve their access to financing. Furthermore, the research highlights the broader social and environmental impacts of BRI's CSR, confirming its role in encouraging sustainable business practices among MSMEs. The research findings show strong synergies between BRI's CSR efforts and local government support, which enhances the program's effectiveness and reach across different regions of Indonesia. This research underscores the critical role of CSR in driving inclusive economic development and sustainable growth in Indonesia, advocating for continued support and refinement of CSR strategies as a key driver of economic empowerment and environmental stewardship.

Yuni Guntari; Dini Yuliani; Rindu Garvera

Jurnal Riset Ilmu Hukum, Sosial dan Politik 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Micro, Small and Medium Enterprises (MSMEs) are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equalizing and increasing community income and play a role in realizing national stability, especially economic stability. Strategy is an integrated plan designed to achieve certain goals, taking into account existing resources and the surrounding environment. This research is motivated by the lack of business capital owned by MSME owners, limited human resources, lack of market place for MSME marketing and lack of provision of facilities from the village government. The formulation of the research problem is What is the Village Government's Strategy for Organizing Micro, Small and Medium Enterprises in Sukajadi Village, Sadananya District, Ciamis Regency? The method used in this research is qualitative research methods. The data collection techniques are using interviews, observation and documentation. Data processing/analysis techniques in this research are data reduction, data presentation and data validity. This research was carried out in Sukajadi Village, Sadananya District, Ciamis Regency. 

Erin Soleha; Zulfa Zakiatul Hidayah; Indra Permana; Ahmad Rasyiddin

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this activity, it is hoped that SIDJIE will find it easier to see the financial condition of its business so that in the future it can be even better at managing its business finances. Furthermore, with the marketing digitalization program, it is hoped that it will be able to increase public knowledge of this coffee shop business and indirectly increase SIDJIE's sales.

Erin Soleha; Zulfa Zakiatul Hidayah; Indra Permana; Ahmad Rasyiddin

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this activity, it is hoped that SIDJIE will find it easier to see the financial condition of its business so that in the future it can be even better at managing its business finances. Furthermore, with the marketing digitalization program, it is hoped that it will be able to increase public knowledge of this coffee shop business and indirectly increase SIDJIE's sales.

Oktaviani Arcici Hadir; Maharani Ikaningtyas

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In the digital era, consumers increasingly rely on the internet to buy products or search for information. Therefore, MSME that do not utilize digital technology may miss the opportunity to expand their markets and increase their competitiveness. One of the main challenges faced by MSMEs is the quality of product photos. A mini photobox is a device or tool specifically designed to help MSME (Micro, Small and Medium Enterprises) take photos of their products with high quality results. By using a mini photobox, product photos become brighter, the details clearer, and the colors more accurate. Mini photoboxes help help products stand out more in photos and make them easier to edit or crop for marketing purposes.

Moch. Zainul Arif; Fikri Dwi Anto; Sri Rahayu; Naela Karima

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

The purpose of this study was to determine the effectiveness of financial technology on the income level of Micro, Small, and Medium Enterprises (MSMEs) in Tulungagung. This research was conducted as a case study of Dinova Store, an accessories shop. Data was collected through documentation. Data analysis employed the nonparametric Mann-Whitney U test. Based on the research results, the Asymp. Sig. (2-tailed) value of 0.004 is less than 0.05, indicating a significant difference in sales levels between using fintech and conventional methods. Therefore, further investigation into the difference in sales levels can be conducted by focusing on the mean posttest values. The results show that sales using fintech are higher compared to using cash or conventional systems.

Condro Widodo; Aliya Murthi Arifah; Anggi Krisnawati; Lila Amelia Safitri; Wanda Ayu Oktavia +1 more

Jurnal Pengabdian Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Micro, Small and Medium Enterprises (MSMEs) play an important role as a driver of Indonesia's economy. The management of MSMEs in Indonesia has the problem of limited knowledge to calculate the right cost of goods sold because they do not understand the concept of Cost of Goods Sold (COGS). To deal with these problems, MSME actors need to understand the concept of COGS Sold to optimize profits and minimize business losses. This research method is descriptive with a qualitative approach. The data collection techniques used are literature studies and field studies. Meanwhile, the community service analysis technique consists of the preparation stage, the implementation stage and the evaluation stage. The result of this research from community service is to provide relevant knowledge to the community about the urgency of financial records in entrepreneurship. Through this activity, the public's understanding of the concept of COGS in optimizing MSME businesses has increased