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This study aims to determine and analyze the influence of price perception, location, and market atmosphere on consumer purchase intention at Segiri Market in Samarinda City, both partially and simultaneously. The background of this research is based on the phenomenon of declining consumer interest in shopping at traditional markets, which has affected traders' income, even though Segiri Market is the main market with a strategic location in the city center. This phenomenon highlights the challenges traditional markets face in maintaining their appeal amid competition from modern markets and shopping malls. Therefore, it is important to explore factors that may influence consumer purchase intention at traditional markets. This research uses a quantitative approach, with data collection techniques through questionnaires distributed to 100 respondents who are visitors of Segiri Market. The collected data were then analyzed using multiple linear regression with the help of SPSS version 27. The results showed that, partially, the location variable had a significant effect on purchase intention, meaning that a strategic location could enhance the market's appeal to consumers. However, price perception and market atmosphere variables did not show a significant effect on purchase intention on their own. Nevertheless, simultaneously, all three variables (price perception, location, and market atmosphere) had a significant impact on consumer purchase intention. These findings have important implications for market managers and local governments to pay more attention to strategic locations and create a comfortable and attractive market atmosphere. This could increase the appeal of traditional markets, attract more visitors, and ultimately help boost traders' income and support the sustainability of traditional markets as part of the local cultural and economic identity.

Growth rapid computing cloud, especially on academic, government, and service platforms. public, has trigger improvement frequency and complexity Distributed Denial of Service (DDoS) attacks. Intelligent DDoS attacks AI based capable copy pattern Then cross user valid, so that difficult detected and mitigated. The majority approach mitigation moment This nature reactive, no scalable, and tends to sacrifice availability service for authorized users. Research​ This aiming develop architecture proactive and adaptive defense​ For ensure continuity service during attack ongoing. Security model proposed hybrid​ integrating Zero Trust Architecture (ZTA), adaptive bandwidth control, and isolation service container -based. Architecture consists of from three layer Main: (1) ZTA Policy Engine which performs verification identity and assessment behavior through tokens and policies intelligent; (2) Adaptive Bandwidth Load Balancer which automatically dynamic separate and arrange Then cross based on reputation and level trust ; and (3) Containerized Service Cluster which groups request to in different containers For user trusted and not known . Components addition such as blockchain -based smart contracts are used For recording request and verification access , as well as lightweight AI module used for profiling then cross in real-time. Simulation results show that this model succeed increase availability service for user trusted during attack , press false positive rate , as well as optimize allocation source power. Integration of zero trust policies with intelligence Then cross and segmentation service in real-time forming framework effective and scalable defense​ to modern DDoS threats . In conclusion , the study This contributes a robust , adaptive , and modular architectural model for maintain continuity cloud services in condition network at risk .

This research is an evaluative study of the old urban area of Kesawan in Medan City, which has been part of the city’s revitalization efforts initiated by the Medan City Government. Kesawan possesses strong historical and colonial architectural character but has undergone functional and visual degradation due to uncontrolled modern urban development. One of the key issues identified is the presence of inactive urban spaces, disconnected from the public realm and lacking social meaning—phenomena recognized in urban theory as lost space. This concept serves as the foundation for evaluating the effectiveness of the revitalization program implemented since 2021. The study employs a qualitative approach using a single-case study method, focusing on Kesawan as a complex urban space. Data were collected through field observations, in-depth interviews with five categories of informants (building owners, visitors, security personnel, street vendors, and architects), and visual documentation. The analysis adopts the theoretical framework of Finding Lost Space by Roger Trancik (1986), which comprises three main approaches: Figure-Ground Theory, Linkage Theory, and Place Theory. These were further elaborated into six evaluative indicators: connectivity, continuity and circulation, enclosure, accessibility, visual orientation, and the meaning and perception of space by the public. The findings indicate that revitalization has brought significant visual improvements and physical enhancements, particularly along the main corridor of Jalan Ahmad Yani I–VII. However, many secondary streets and non-priority areas still exhibit characteristics of lost space, such as disconnected pedestrian paths, underutilized voids, weak spatial integration, and limited social engagement. These conditions suggest that the revitalization outcomes remain uneven and predominantly cosmetic in certain areas. The study recommends integrating spatial and social approaches in future urban revitalization policies to ensure that public space functions can be restored holistically, sustainably, and contextually in line with local identity.

In the process of finding their identity, the younger generation really needs knowledge about themselves. This involves understanding the strengths one has and how these strengths can be optimized and utilized for one’s own growth. Insecurity or insecurity is a psychological condition that is commonly experienced by many people. Feelings of insecurity can cause various negative effects, such as anxiety, depression, and low self-confidence. This article discusses ways to reduce feelings of insecurity by deepening personality knowledge. By deepening personality knowledge, a person can learn to know themselves better, increase self-confidence, and build healthy relationships with other people. This can help reduce feelings of insecurity and improve quality of life.

The development of digital technology has brought about significant changes in people's transaction patterns, particularly with the increasing use of online platforms for buying and selling. This phenomenon provides convenience for consumers and merchants, but is also accompanied by a high rate of online fraud experienced by both consumers and merchants. This fraud can take the form of fraudulent transactions, goods not received, or identity fraud. Low public legal literacy regarding rights and obligations in digital transactions is one of the main causes of weak legal protection for fraud victims. Many consumers and merchants are unaware of their rights and the legal procedures to take when experiencing fraud. This community service activity aims to increase the legal understanding of the public, especially online merchants and consumers, regarding digital consumer protection and legal fraud handling mechanisms. The activity implementation methods included interactive legal counseling, distribution of closed-ended questionnaires, case study simulations, Q&A discussions on legal issues, and light consultations. A total of 60 respondents, consisting of 30 merchants and 30 consumers, participated in the closed-ended questionnaire. The results showed that the majority of participants did not fully understand their rights in digital transactions and were unaware of the legal procedures to take when experiencing fraud. Despite this, participant interest in legal education was very high, with over 75% stating they wanted further legal assistance. This activity is expected to provide the public with better insight into their rights and obligations in digital transactions, as well as raise awareness of the importance of legal protection in the digital age. This is expected to make the public more vigilant and protected from potential online fraud in the future. Furthermore, increased legal literacy is expected to create a safer and more trustworthy digital transaction ecosystem for all parties.

The Child Identity Card (KIA) is an official document issued to children aged 0–17 years as a form of early recognition and protection of legal identity. The issuance of the KIA aims to support orderly population administration, facilitate access to public services, and strengthen child protection in various social, educational, and health aspects. In Bintan Regency, this policy has been implemented since 2017 and was reinforced through Regent Regulation No. 6 of 2022. However, in 2024, the KIA ownership rate only reached 53.48%, the lowest figure in the Riau Islands Province. This figure indicates a serious gap between policy and implementation in the field. In fact, the Bintan Regency Population and Civil Registration Office's Work Plan (Renja) set the KIA ownership target for 2024 at 65%, with the final realization being only 62%. This study aims to examine the factors influencing the low KIA ownership rate. The study used a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Informants consisted of Disdukcapil officials and the community as service recipients. The implementation model used was Merilee S. Grindle's theory, which emphasizes six critical variables in policy success, including resources, communication, and implementer characteristics. The results of the study indicate that despite an increase in demand for KIA due to administrative requirements in education services, BPJS, and social programs, significant obstacles remain. These obstacles include limited outreach, a lack of service infrastructure in coastal and remote areas, and technical constraints such as a suboptimal online system. Therefore, acceleration strategies are needed, such as increasing the intensity of cross-sector outreach, integrating KIA services into integrated health post (Posyandu) and school programs, adding mobile services, and training local human resources.  

Mbak Siti Bagus's Warung Seribu Berkah UMKM is located in the Karang Jahe Beach tourist area, Punjulharjo Village, Rembang District, Rembang Regency, Central Java. Within 10 years of running the business, the UMKM experienced obstacles in developing the business, namely branding that was not optimal, which was indicated by: 1) Not having a business identity; 2) the location of the UMKM was difficult to identify with other UMKM; and 3) the business did not have an online marketing channel. From these obstacles, the Business Work Lecture (KKU) Team provided assistance with a program to maximize branding by: 1) Creating a logo design for cup packaging; 2) Creating a logo on the packaging; 2) Creating proof of payment receipts, 3) Creating Google Maps aimed directly at the UMKM stall, and 4) Creating social media accounts in the form of TikTok and Instagram. The KKU implementation method includes: 1) Pre-survey to the MSME Location, 2) Identifying problems in the MSME Warung Seribu Berkah Mbak Siti Bagus, 3) Program preparation, 4) Program implementation, 4) Mentoring, 5) Evaluation. The program results obtained are as follows: 1) MSMEs have a unique logo for cup packaging, 2) MSMEs already have a note to add up orders, 3) MSMEs already have Google Maps which are directly centralized in the MSME stall, and 4) MSMEs have social media accounts to facilitate marketing

Micro, Small, and Medium Enterprises (UMKM) play a crucial role in driving local economic growth, particularly in the food and beverage sector. However, many UMKM, such as Cipta Rasa Mulya, still face significant challenges in adopting modern marketing approaches to expand their reach and enhance their competitiveness. This community service program focuses on addressing two major issues: the lack of effective digital marketing utilization and the weak brand identity—especially in packaging design—of the dairy products produced by the UMKM. Through a structured and intensive training program, this initiative aims to provide UMKM actors with comprehensive knowledge and practical skills in rebranding and digital marketing. The activities include workshops on digital branding strategies, hands-on mentoring sessions for social media management, product photography, and brand storytelling, as well as ongoing evaluations to monitor progress and implementation. The expected outcomes of this program are multifaceted, including improved brand awareness among consumers, more attractive and informative packaging, increased product variety, and broader market reach through the use of digital platforms such as Instagram, TikTok, and e-commerce channels. By enhancing the UMKM’s ability to present their products professionally and utilize social media for marketing purposes, this program supports the development of more competitive and sustainable business practices. In the long term, it is anticipated that such interventions will not only increase the visibility of Cipta Rasa Mulya’s dairy products but also strengthen their position in both local and national markets. Ultimately, this initiative highlights the importance of combining technological adaptation with creative branding in empowering UMKM and stimulating inclusive economic growth.

Pharmacist professionalism is a key component in ensuring the quality of pharmaceutical services, encompassing not only compliance with technical and scientific standards but also a deep commitment to moral and ethical principles. In the Indonesian cultural context, the concept of "medicine as a trust" (obat sebagai amanah) reflects a profound sense of responsibility, where medicine is viewed not merely as a commodity, but as a mandate that must be preserved with integrity and accountability in health care practices. This article conceptually explores the relationship between pharmacist professionalism and the moral value of trust within the framework of the Nusantara constitutional theory. This theory emphasizes the integration of legal, cultural, and moral dimensions in shaping professional conduct in Indonesia. Using a descriptive-critical approach through literature review, this study investigates how trust functions as both a legal expectation and a cultural imperative in the practice of pharmacy. The findings highlight that trust must be internalized as a core value in pharmaceutical services—manifested through ethical decision-making, transparency in drug management, and a commitment to prioritizing patient welfare. Pharmacists are not only required to uphold professional standards, but also to carry out their duties as custodians of public trust. To realize this vision, the integration of the value of trust into pharmacy education, legal regulations, and clinical practice is essential. Educational institutions, professional organizations, and regulatory bodies must work collaboratively to instill this value as part of a pharmacist’s identity. In doing so, the profession can contribute more effectively to building a health care system that is just, culturally grounded, and centered on the well-being of the people.

This study aims to describe the role of school management in developing local culture-based education. Local culture-based education is a learning approach that integrates local cultural values as a contextual, relevant, and meaningful learning resource for students. This study used a qualitative approach with a case study method in an elementary school that has successfully implemented local culture comprehensively in various aspects of learning activities. Data were collected through in-depth interviews, observations, and documentation studies. The results show that school management plays a strategic role in formulating policies, supporting culture-based learning programs, and establishing partnerships with the community for cultural preservation. The principal, teachers, and education staff actively integrate local cultural elements into the curriculum, extracurricular activities, and the learning environment. Despite facing challenges such as limited resources and lack of training for educators, this school is able to demonstrate a strong and consistent commitment to making local culture the foundation for character and identity formation for students. This study confirms that collaboration between stakeholders is key to success in realizing education rooted in local wisdom. By involving parents and the community, schools can create a more inclusive and supportive learning environment. These findings demonstrate that community involvement in the educational process not only enriches students' learning experiences but also strengthens their sense of belonging to local culture. This research significantly contributes to the development of educational models that focus not only on academic aspects but also on the development of student character and identity rooted in local cultural values. Through this approach, it is hoped that students will grow into individuals who are not only academically intelligent but also have an awareness and appreciation for their own culture.

Efforts to realize the implementation of good medical records require supporting elements in the form of medical record folders with a design that meets standards. Medical record folders protect patient documents and simplify the process of identifying, storing, and managing health data. Based on the results of observations at the UMSIDA Physiotherapy Clinic, the medical record folder used is still simple, only made of ordinary paper without a logo, name, clinic address, or columns for writing patient identity and medical record number. This condition has the potential to cause obstacles in the administration and security of patient data. The purpose of this research is to redesign (redesign) medical record folders based on anatomical, physical, and content aspects to make them more professional and functional. The methods used include needs analysis through interviews with users, evaluation of old designs, and the creation of new designs. The redesign was carried out by adding heading elements in the form of the name and address of the clinic, introduction in the form title or medical record folder, and instructions in the form of the text "Confidential Documents." On the body, the patient's identity is contained such as full name and medical record number. From the physical aspect, the folder is designed in the form of a portrait with a size of 21.5 cm × 33.0 cm, using white 260 grams of ivory paper with a blue background. Meanwhile, the content aspects include the identity of the health service facility, the writing "Confidential Document," the patient's name, medical record number, and year of visit. The results of the study concluded that the redesign of the medical record folder has met the anatomical, physical, and content standards needed to support more organized health services.

In promoting a cultural arts performance, the success of an event is determined not only by the quality of the performance itself but also by the effectiveness of the marketing communication strategy implemented. In today’s digital era, organizers of cultural art performances face increasingly complex challenges, including shifts in audience media consumption behavior, rapid developments in communication technology, and the need to build sustained digital engagement between organizers and stakeholders.This study adopts the Integrated Marketing Communication (IMC) theory to examine the marketing communication strategies implemented by the Department of Culture and Tourism of Surakarta City in promoting the Solo International Performing Arts (SIPA) event in 2024. The research methodology includes in-depth interviews with organizers and document analysis of promotional materials and publication activities.The findings indicate that the department applied eight elements of integrated marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, mobile marketing, and personal selling. Each element was carried out synergistically to build awareness, attract public interest, and shape a positive image of the SIPA event in society.The implemented strategy has successfully reached a broader audience through digital channels such as social media and official websites, as well as through direct approaches like local media publications and collaboration with art communities. However, challenges remain in delivering more innovative and creative promotional content to enhance the event’s appeal. These findings offer important implications for cultural event managers, emphasizing the need for structured, consistent, and audience-relevant promotional strategies in the digital era. A well-integrated marketing communication approach not only strengthens public engagement but also reinforces the identity and sustainability of cultural events like SIPA on both local and international levels.

The author constructs the story world through elements such as plot, character, and setting. These elements are interconnected and form a cohesive whole within the narrative. This study aims to examine and analyze the story elements in the novel Angin Bersyair by Andrei Aksana. The theoretical framework used in this research is Robert Stanton's structuralism theory. This research employs a descriptive qualitative approach. Data collection was carried out through literature study, using techniques such as reading the novel, highlighting and identifying data, classifying, selecting, compiling the data corpus, and organizing the data. The results of the analysis show that the novel Angin Bersyair by Andrei Aksana is constructed using a mixed plot structure, the setting is categorized into place, time, and atmosphere. The characterization includes both main and supporting characters. The mixed plot in the novel combines both progressive and regressive plot patterns, allowing the author to weave past and present events fluidly to enrich the narrative tension and emotional depth. The temporal shifts also reflect the psychological complexity of the main characters, especially in relation to themes of love, identity, and longing. The setting of place varies from urban environments that reflect modern social dynamics to more introspective or symbolic places that reveal the characters’ inner worlds. The time setting spans multiple periods, indicating a narrative that draws heavily on memory and personal transformation. The atmosphere often shifts between melancholic, romantic, and contemplative tones, aligning with the protagonist’s emotional journey. Character analysis reveals a strong central figure whose emotional struggles and internal conflicts are supported and contrasted by secondary characters, enriching the story’s multidimensionality. The protagonist is depicted with psychological depth, while the supporting characters serve as foils or catalysts for change. Overall, this research highlights how Angin Bersyair employs literary elements to construct a rich and emotionally engaging narrative grounded in structuralist principles.

This article explains the Bakaua ritual at sacred graves, a tradition of the Nagari Sungai Limau community that has deep theological value. This research aims to analyze the meaning of theological values in the Bakaua ritual and how its practice can strengthen people's spiritual relationships. Using a descriptive qualitative approach, this research examines the spiritual, social, and cultural aspects inherent in the Bakaua tradition. The research results indicate that this ritual serves not only as a means of prayer and respect for ancestors but also as a medium for strengthening social relations and preserving local wisdom. Apart from that, the Bakaua ritual is seen as a form of asking for protection, expressing gratitude, and fulfilling vows, which reflects the close relationship between culture and theology in the life of Minangkabau society. The method used in this research is qualitative, encouraging a different approach from previous research, which only discussed Bakaua dramaturgy in the Minangkabau society. However, this paper places more emphasis on aspects of theological values in the Bakaua ritual tradition at sacred graves. This study highlights how theological meaning is embodied through symbolic practices, offerings, and communal prayers that represent submission to divine will. It also reveals how the ritual facilitates intergenerational transmission of spiritual values, maintaining continuity of belief systems in modern contexts. By analyzing community participation and oral narratives, the research uncovers deep spiritual motives rooted in Islamic beliefs intertwined with local cultural expressions. In addition, the findings underscore the community’s resilience in preserving traditional theology-based rituals despite the influence of modernization and shifts in religious interpretations. The Bakaua ritual thus becomes a cultural-theological bridge that binds generations and sustains spiritual identity within the dynamic life of the Minangkabau people.

The Korean drama True Beauty portrays a vivid reflection of the social reality where beauty standards significantly influence how women are treated in society. This study investigates how these standards lead to discrimination against individuals who do not align with socially constructed ideals of appearance. Specifically, it focuses on the representation of such discrimination in the character of Im Ju Kyung, a high school student who is constantly judged for her natural look. Utilizing a qualitative approach with Roland Barthes' semiotic theory, this research deciphers three levels of meaning—denotative, connotative, and mythological—embedded within selected scenes from episodes 1 and 3. The findings indicate that Ju Kyung encounters six distinct forms of appearance-based discrimination: verbal bullying, physical bullying, non-verbal bullying (such as gestures or facial expressions), social exclusion, beauty privilege (where attractive individuals receive favorable treatment), and internalized social pressure to conform. Each discriminatory act is not only rooted in visual representations but also carries deeper ideological implications—suggesting that physical beauty is a prerequisite for social acceptance and personal value. Although True Beauty critiques the culture of appearance-based discrimination, it simultaneously perpetuates the myth that transformation through makeup or cosmetic procedures is a viable solution to gain acceptance. This duality reflects the complex role of media as both a mirror of societal norms and a tool that reinforces dominant ideologies. In doing so, the drama raises critical questions about the ethical responsibilities of popular culture in shaping perceptions of gender, identity, and worth based on physical appearance. Through this analysis, the study contributes to discussions on media literacy and body politics in contemporary Korean pop culture.

This article discusses the dynamics of Islamic education during the Sultanate of Banten, an Islamic kingdom that developed since the 16th century and became one of the centers of Islamic civilization in the archipelago. Islamic education in Banten not only shapes the Islamic identity of the community, but also strengthens morality, social solidarity, and cultural resilience. Islamic boarding schools are the main pillars of education that integrate the teaching of religious science, character education, and socio-religious practices. The role of pesantren expands, not only as a learning center, but also as a da'wah institution that instills the values of independence, justice, and brotherhood in the midst of a multicultural society. Great scholars such as Sheikh Nawawi al-Bantani and Sheikh Yusuf al-Makassari have an important role in strengthening the scientific network between Banten, the Middle East, and the Islamic world. Their profound works in the fields of jurisprudence, Sufism, and morals had a great influence on the development of Islamic thought in Southeast Asia. The pesantren curriculum that focuses on the yellow book, with the teaching methods of sorogan, bandongan, and wetonan, produces students who are not only knowledgeable, but also disciplined, moral, and sensitive to social problems. The Dutch colonial period brought severe challenges with secular policies and restrictions on Islamic education. However, pesantren still exist as spiritual and intellectual fortresses. This success is supported by the ability of pesantren to develop economic independence and expand scientific networks through the overseas migration of students to various Islamic study centers abroad. Until now, Banten's Islamic education heritage has transformed into a modern Islamic boarding school that is able to combine classical traditions with technology and global insights. This study confirms that traditional Islamic education in Banten has a strategic role in shaping the social, spiritual, and identity structure of the Muslim community, which persists across generations.

The digital design of cultural museums with an interactive and educational approach in Indramayu Regency aims to present a modern, innovative, and interesting cultural preservation space. This concept was born from the urgent need for a means that are able to preserve, document, and promote local cultural wealth in the midst of the rapid flow of globalization. The lack of cultural literacy among the public, especially the younger generation, as well as the loss of historical objects due to inadequate storage facilities, are the main reasons for the importance of developing digital-based museums. Through an interactive approach, visitors can actively engage with cultural collections using advanced technologies such as augmented reality (AR), virtual reality (VR), and interactive multimedia. This technology provides an immersive, engaging, and personalized learning experience, so that visitors not only see, but also virtually experience the richness of the culture on display. Meanwhile, the educational approach is designed to create an informative, collaborative, and fun learning environment, which is highly relevant for learners and the younger generation as the successors of cultural preservation. Indramayu Regency, known for its long history, maritime traditions, and distinctive coastal culture, has great potential to become a center for cultural education. This digital museum will utilize digital technology to document cultural narratives in depth, so that it can be accessed not only by local people, but also national and international tourists. With its strategic location in the city center, the presence of this museum is expected to encourage the participation of the public and tourists in understanding, appreciating, and preserving the local culture of Indramayu. Apart from being an educational facility, this museum is expected to be able to become a driver of local tourism that makes a positive contribution to the economy of the surrounding community. Digital cultural museums are not only a place for preservation, but also a symbol of a strong regional identity, reflecting the synergy between technological innovation and commitment to cultural sustainability in the modern era.

This community engagement initiative aimed to enhance students’ awareness of the strategic role of madrasahs in developing spiritually grounded, intellectually capable, and socially responsible individuals. Conducted at MA Darut Taqwa Semarang on July 17, 2024, the program employed a motivational and participatory approach, integrating lectures, reflective discussions, and storytelling centered on Islamic values and success narratives of madrasah alumni. Participants included 86 Grade X students. Post-session evaluations revealed significant positive shifts in student perceptions. Among Grade X students, 82% expressed increased pride in their madrasah identity, and 76% developed greater optimism about their future success through madrasah education. Motivational gains were also observed as students redefined academic effort as part of spiritual devotion. These results suggest that when learning is contextualized within a value-based framework, it fosters intrinsic motivation and future-oriented thinking. Theoretically, the program supports expectancy-value and purpose-based education models by demonstrating how spiritual framing can shape motivation and aspiration. Practically, it offers a replicable model for enhancing student engagement in faith-based schools. On a broader level, the program contributes to the reframing of madrasahs as centers of leadership development and ethical formation in a morally uncertain world. This activity affirms that madrasahs, when supported by strategic communication and reflective pedagogy, can serve as transformative educational spaces for youth, particularly those from underserved backgrounds

The younger generation in Indonesia faces significant challenges in the form of an identity crisis and moral degradation due to the increasingly strong influence of other cultures in the era of globalization and the fifth industrial revolution. A pragmatic culture that does not always align with national identity puts pressure on Pancasila principles such as belief in God, humanity, unity, democracy, and social justice. As a result, character education integrated into social studies instruction serves as a tactical tool to reintroduce these fundamental principles to students from an early age. This study, using qualitative methodology and a descriptive design, found that contextualized and project-based social studies instruction not only enhances students' understanding of Pancasila values ​​but also fosters the growth of critical thinking skills, social empathy, reflective attitudes, and a spirit of cooperation. When combined with digital tools like Canva, Taman Siswa's teachings—niteni, niroake, and nambahi—have proven successful in developing students' creativity and enhancing their purpose and enjoyment in learning.

This study aims to explore transformative learning experiences of middle-aged women through writing activities in an Indonesian women's writing. Transformative learning among middle-aged women is crucial to investigate as this phase involves complex identity transitions, yet limited research explores the role of reflective writing in personal transformation processes within Indonesian contexts. This qualitative research employed Interpretative Phenomenological Analysis (IPA) involving two participants aged 41-64 years from the Padma Women Writers Community through in-depth interviews. Data analysis followed Mezirow's transformative learning framework to map participants' experiences. Findings reveal transformative learning processes beginning with disorienting dilemmas triggered by life transitions, followed by critical self-examination through reflective writing, exploration of new roles, and perspective transformation regarding empowerment and autonomy. Writing functions as a catalyst for transformation through three mechanisms: structured examination of experiences, narrative construction for meaning-making, and community sharing for validation. This research contributes to extending Mezirow's theory application in creative expression contexts and provides insights for developing reflective writing-based learning programs for middle-aged women.