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As marketing strategies evolve, digital marketing is becoming increasingly integral to contemporary marketing approaches. Various promotional tactics, including social media marketing, live streaming, and online customer evaluations, are being utilized by companies to attract consumer interest in purchasing products. This study aims to examine the impact of social media marketing, live streaming, and online assessments on purchasing interest in The Originote products on the Shopee platform. The study population consists of The Originote's Instagram followers, with a sample size of 117 respondents. Data analysis is conducted using SPSS 26, encompassing validity and reliability assessments, classical assumption tests, multiple linear regression analysis, f-tests, and t-tests. The findings of the study suggest that while social media marketing (X1) does not significantly influence purchasing interest, live streaming (X2) and Customer online Review (X3) exhibits a significant impact on purchasing interest.

The research was conducted to determine the influence of socio economic factors to the interest of youth at Modopuro Village, Mojosari District, Mojokerto Regency in raising ducks. The research was conducted in September - Oktober 2022 in Modopuro Village, Mojosari District, Mojokerto Regency and was done with quantitative method. The population and sample of this study were Modopuro Village youth aged 16-30 years, totaling 92 respondents chosen by the purposive sampling method. The variables of the research is the independent variables (income, family environment, community environment, and social status) and the dependent variables namely youth interest. The data obtained from observation, and questionnaires for respondents. Data analysis in this study used multiple regressions. Variables that have a significant influence to the interest of youth in raising ducks are community environment and social status.      

This research aims to determine the influence of price, brand awareness and product quality on interest in buying Gambir tea (Pakpak Bharat Regency case study) either partially or simultaneously. The discussion in this research is related to marketing management. In this regard, the method used in this research is a quantitative method. The number of samples in this study was 97 people using the Chocran formula. The data collection techniques used are observation, documentation and questionnaires. The results of the partial research show that there is a negative and significant influence of price on interest in buying Gambir Tea with a calculated price t value of -8,530 > t table 1.666 with a significant value of 0.000 <0.05, so Ho1 is rejected and Ha1 is accepted. There is no influence of Brand Awareness on interest in buying Gambir Tea, with the calculated t value for the Brand Awareness variable 650 t table 1.666 with a significant value of 0.517 above 0.05, so Ho2 is accepted and Ha2 is rejected. There is a positive and significant influence of Product Quality on interest in buying Gambir Tea with a t value of 6.343 and an r table of 1.666, so Ho3 is rejected and Ha3 is accepted. So it can be concluded simultaneously that Price, Brand Awareness and Product Quality influence buying interest in Gambir Tea.

In general, many people choose to save and borrow money from financial institutions other than sharia banks, such as conventional banks and general cooperatives. In fact, conventional banks are known to adhere to an interest system which according to scholars is prohibited because interest is considered usury. Factors that can influence interest in saving at Islamic banks are knowledge, promotions and location. A person's knowledge about Islamic banks will influence customer interest, each bank tries to promote all the products and services it has, and the location of Islamic banks has easy assets. The aim of this research is to determine the influence of knowledge, promotion and location on the interest of the people of Pandan Jaya subdistrict, Tanjung Jabung Timur district to save in sharia banks. The type of research used in this research is quantitative descriptive research. The sample was selected using Accidental Sampling and the Slovin formula to obtain 98 respondents. The data analysis used is Multiple Linear Regression Analysis. The results of the research concluded that partially the variables knowledge, promotion and location had an influence on interest in saving at Sharia Banks in Pandan Jaya Village, East Tanjung Jabung Regency. Simultaneously, the variables of knowledge, promotion and location influence interest in saving at Sharia Banks in Pandan Jaya Village, East Tanjung Jabung Regency. Based on the coefficient of determination, it indicates that knowledge, promotion and location can influence interest in saving at Sharia Banks by 77.4%. It is hoped that people, especially Muslims, can save in sharia banks considering that sharia banks have used sharia principles in accordance with Islamic recommendations, sharia banks can increase people's interest in saving using Sharia Bank services by considering research variables, namely increasing knowledge, promotion and location, and further research can add other variables which are also thought to influence interest in saving at Sharia Banks.

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan suatu usaha yang dapat menghasilkan keuntungan sehingga dapat menunjang perekonomian. Dengan adanya era modern sekarang ini, banyak pengusaha yang memanfaatkan digital marketing dalam membuat branding pada usaha yang dijalankan untuk menarik minat konsumen. Hal tersebut membuat kelompok Bina Desa UPN “Veteran” Jawa Timur membantu UMKM pada Kelurahan Gunung Anyar. Metode pengabdian ini menggunakan pendekatan kualitatif melalui wawancara langsung sebagai teknik pengumpulan data. Wawancara dan analisis desain visual digunakan untuk merinci, dengan difokuskan pada UMKM minuman herbal di Kelurahan Gunung Anyar, Surabaya, yakni “Jamu Sinom” dan “Sari Bunga Telang". Kegiatan dilaksanakan oleh kelompok mahasiswa Bina Desa UPN “Veteran” Jawa Timur pada tanggal 20 Oktober 2023.Persiapan dilakukan dengan wawancara kepada pemilik UMKM Sinom dan Sari Bunga Telang, untuk dapat mengetahui dengan detail nilai inti dari UMKM mereka sehingga nantinya desain logo, banner, dan label dapat sesuai esensi dari UMKM tersebut. Dari hasil wawancara yang telah dilakukan menggambarkan rendahnya pemahaman pelaku usaha tersebut terkait penggunaan identitas visual sebagai sarana melakukan branding untuk strategi pemasarannya. Sesuai dengan program kerja yang telah dilaksanakan ini berupaya dan berusaha untuk terus melakukan pendampingan kepada UMKM yang bertujuan untuk memberikan pemahaman serta meningkatkan pengalaman dalam mendesain identitas visual.

Kediri City is considered to have significant potential for developing a halal market industry. The Muslim population in Kediri City is reported to be 271,215 according to the 2022 data on Subdistricts and Religions Practiced in Kediri City. With the majority of the population in Kediri City being Muslim, this presents a great opportunity for micro, small, and medium-sized enterprises (MSMEs) to continue developing their products to meet the community's needs for halal products in Kediri City. This research aims to understand the perceptions and interests of MSMEs players in livestock product processing regarding halal certification in Kediri City, using a qualitative method. Sample selection for this research utilized purposive sampling and snowball sampling. There were two types of informants in this study: 2 (two) expert informants, consisting of the Cooperative and MSMEs Office and the local Ministry of Religion, and 10 (ten) key informants, namely MSMEs actors in livestock product processing business. According to Article 4 of the UUJPH (Halal Product Assurance Law), products entering, circulating, and traded in Indonesia's territory must have halal certification. The halal label can have a positive impact on businesses as it is considered to enhance consumer trust in products with the halal label. Based on the research results, MSMEs players in livestock product processing business in Kediri City feel a lack of knowledge due to the government's insufficient comprehensive dissemination to every element of society. 

The use of instructional media in the learning process plays a crucial role in enhancing educational effectiveness. One commonly utilized type of instructional media is audiovisual media, which has proven effective in conveying complex concepts, including within the context of Bible education. This paper discusses the importance and benefits of implementing audiovisual instructional media in Bible education, as well as the challenges faced in its implementation. Through the use of audiovisual media, students can attain deeper understanding, enhance their interest and engagement in learning, and integrate modern technology into the learning process. However, challenges such as resource availability and technical expertise need to be addressed to optimize its benefits.

This study aims to determine whether the Demonstration Method can improve Student Speaking Learning Outcomes, determine whether the use of the Demonstration Method can increase Student Learning Interest, find out how learning activities during learning activities using the Demonstration Method. The research method used is the Classroom Action Research method, which is a research conducted in the classroom, where researchers study and reflect collaboratively on a learning approach with the aim of improving the process and results of teaching in the classroom through improvement. The results of the research and discussion concluded that the application of the demonstration method can increase students' interest in learning.

This research is motivated by the existence of problems that occur at MAN 1 Agam, namely learning interest is one of the factors that is very important for the success of learning that students have, interest arises from within the students themselves. Factors from outside the interest in learning are how the teacher teaches. The role of the teacher is very important to foster student interest in learning, one of which is by teaching in a fun way, providing constructive motivation.  The purpose of this study is to determine the efforts of Guidance and Counseling teachers in fostering students' interest in learning after the Covid-19 pandemic.  This research is a type of field research with a qualitative approach. Informants. The key informant in this study is the Guidance and Counseling teacher, while the supporting informants are five students who are foster children of the Guidance and Counseling teacher, The data collection technique that researchers use is interviews. Data analysis carried out in this study through steps, namely data reduction, data presentation and drawing conclusions. Data triangulation is used as a data validity check. The results showed that students' desire to learn during the pandemic was higher than students during the non-pandemic period. This can be seen from students' desire to learn more, their willingness to learn more actively, and their enthusiasm for learning offline. Even so, there are still a few students who have a strong desire to learn. Giving attention to teachers in order to develop students' critical thinking skills is very important for students who lack strong critical thinking skills. Therefore, counseling teachers are very effective in helping students increase their desire to learn. As for the BK teacher, efforts: taking a personal approach such as providing support, conducting counseling, giving praise and recognition.

Pada masa peralihan, remaja banyak dihadapkan pada permasalahan dalam penguasaan diri ataupun pengendalian diri. Permasalahan yang sering dihadapi adalah penyalahgunaan narkoba, kenakalan remaja, perilaku sex bebas, serta masalah yang berkaitan dengan sekolah. Upaya yang harus dilakukan adalah memahami kelabilan remaja dalam mencari jati diri agar dapat diambil tindakan yang tepat, Pemberian perhatian intensif secara individual, Pemahaman dan pemenuhan fasilitas kebutuhan/bakat/minat remaja dalam mencari identitas atau jati dirinya. Pendekatan kolaboratif yang melibatkan berbagai lintas komunitas (keluarga, masyarakat, Perguruan Tinggi, pemerintah dan instansi lainnya). Sebagai bentuk tanggung jawab Perguruan Tinggi pada perkembangan remaja saat ini maka tim Dosen mengadakan advokasi tentang remaja, permasalahan dan penanggulangannya di SMP Muhamadiyah 8 Jatisari Kota Semarang. Metode yang digunakan adalah Sosialisasi. Kegiatan ini dilakukan pada hari Selasa tanggal 28 November 2023 dengan materi Remaja, masalah dan penanggulangannya. Kegiatan PPM ini bertujuan agar remaja bisa terhindar dari kenakalan remaja, pergaulan bebas, penyalahgunaan obat terlarang dan perilaku negatif lainnya.

 Learning media is one aspect of increasing the success of learning. Using creative and interesting learning media will certainly make it easier for students to accept lessons. Kahoot! is a learning media in the form of a game that can be accessed on the website. The purpose of this outreach is to see whether the learning media Kahoot! useful for increasing students' interest in adding vocabulary. The methods used in carrying out this socialization are lecture methods, application use demos and question and answer sessions. The series of socialization activities include: (1) Students do practice questions regarding vocabulary manually (without game teaching media) (2) Then go to the step of providing an explanation about the Kahoot! learning application! (3) During this explanation session students will be explained the steps for using the Kahoot! application, (4) Followed by a question and answer session, (5) After the question and answer session several students are selected to come forward to try the Kahoot! (6) Students download the Kahoot! on their smartphone/laptop and work on the questions given. (7) Students do practice questions regarding vocabulary in the Kahoot! application. This socialization was carried out at the Pekanbaru Professional Development Vocational School. The subjects of this socialization are students of class X Tourism Travel Business with a learning time of 2 hours.

Entrepreneurship is not only limited to academic intelligence and skills in producing products but also a dynamic spirit in capturing challenges and risks and then turning them into opportunities and potential. Through this service activity, it is hoped that it can foster students' understanding and interest in the world of entrepreneurship so that the number of entrepreneurs grows and creates job opportunities so as to reduce the number of unemployed. In increasing interest in entrepreneurship, students are given an understanding of the importance of entrepreneurship. Entrepreneurship is full of risk and uncertainty, it can be successful and it can fail, for this reason it must be done with courage, tenacity and strong determination, to achieve a business that continues to develop, excels, is independent and can compete. The aim of this service activity is to foster interest in creative and independent entrepreneurship in students of SMA Negeri 1 Purwakarta in the following way: a) providing counseling in utilizing information technology in entrepreneurship, b) providing motivation and knowledge of entrepreneurship and entrepreneurship, c ) provide creativity and introduction to entrepreneurship independently from an early age.

One of the Community Service Lecture programs carried out by STAI Students. DR. KHEZ. Muttaqien Purakarta is a literacy movement to increase children's interest in reading in Depok Village, Darangdan District, Purwakarta Regency which focuses on students at SD Negeri 1 Depok. In this case, basically the results of observations, interviews and direct participation in the learning process resulted in the problem that from class I to class VI there were some students who were not yet fluent in reading in each class. This is due to low interest in reading, lack of teachers, and libraries that are less than optimal in use. So, this is what makes us carry out a literacy movement program with the activities of providing a mobile library, book review activities and literacy posts with the aim of providing literacy facilities and forming habits in children in order to increase interest in reading among students at SD Negeri 1 Depok in particular and generally for children from Depok Village. In implementing this program, qualitative methods and a Participatory Action Research (PAR) approach are used, all of which lead to a context of discovery, empowerment and change.

Learning using media based on the Canva application has the advantage that the learning material is made more interesting. As support for direct learning, the use of the Canva application which has a variety of saved file formats, according to Rahmatullahet al (2020), the use of Canva-based audio visual learning media can improve students' informatics learning outcomes. There are also research results from Vivi et al (2021) which state that using the Canva application can help students fulfill online learning assignments at school. According to Yanti in Assidiqi (2020), learning using Canva-based learning media can help students understand learning even though they are at home because there are obstacles in the form of not having textbooks. This is known from the lack of student data recapitulation of the low learning outcomes of students who reach the KKM, namely 14 students out of a total of 38 students in class X.9

There are various e-commerce sites, one of which is Shopee, which utilizes financial technology or what is known as financial technology (Fintech) in the form of Shopeepay. Many factors can influence interest in using fintech including perceived ease, trust, effectiveness and features of use. This study aims to determine the effect of perceptions of convenience, trust, effectiveness and usage features on interest in using Shopeepay fintech. This research method is descriptive quantitative, the population in this study are regular UPGRIS management students class of 2018 and class of 2019 who are willing to fill out a research questionnaire with a total of 100 respondents, the sampling technique used is accidental sampling. Data collection was carried out through a questionnaire. Data analysis was carried out through validity and reliability tests, multiple regression analysis and hypothesis testing. Based on the data analysis conducted, it was found that perceived convenience has a positive and significant influence on the intention to use Fintech Shopeepay with a significant value of 0.001, trust has a positive and significant influence on the intention to use Fintech Shopeepay with a significant value of 0.048, effectiveness has a positive and significant influence on the intention to use fintech Shopeepay with a significant value of 0.000, features of use have a positive and significant influence on interest in using fintech Shopeepay with a significant value of 0.043. This means that the influence of perceptions of convenience, trust, effectiveness and features of use has an effect on interest in using Shopeepay fintech.

The aim of this research is to increase class VII students' interest in learning procedural text material using a problem-based learning model at SMP Negeri 2 Simpang Kiri. This research uses descriptive research methods combined with classroom action research (ACR) methods. The results of the research are (1) a problem-based learning model, namely. a series of learning activities that emphasize the process of solving problems faced scientifically and increase students' interest in learning. (2) In cycle I there were 7 students who wrote procedure texts neatly and well structured. Other students, e.g. 13 students have good procedure texts, but their writing structure is still less organized than other students. (3) The results of cycle II are known to have experienced a significant increase. Where 16 students started to be neat and followed the structure of their writing and 4 other students were still not neat and did not follow the structure of their writing.

This research is motivated by the reality of the learning situation in the classroom where students cannot learn well due to the use of monotonous learning methods from teachers. The purpose of this research is to increase students' interest in learning by using the problem solving learning method. The method used in this research is qualitative with case study research. The results of this study are first, there is an increase in interest in learning caused by the use of problem solving methods. Second, students are increasingly active in the learning process. Third, some teachers have not maximized the use of problem solving methods, which results in less than optimal learning quality. The conclusion of this study is that the problem solving method needs to be implemented by teachers at SMPN 1 Hiliserangkai (Nias Island) so that more students are interested in learning, in addition to other methods that are more varied and interactive.

This study aims to find out how the influence of education costs, services and facilities at Nurul Hikmah Pasar Kemis Vocational High School, in attracting new students' interest. The author conducted research on 91 new students at Nurul Hikmah Vocational School who were respondents using the slovin formula and the sampling technique used simple random sampling. The data analysis method used is Multiple Linear Regression with the help of SPSS. The results of data analysis in this study show that the cost of education has a significantly positive effect on attracting new students with a Tcount of 3,391, greater than a Ttable of 1,662. Service significantly does not have a direct effect on attracting new students' interest significantly. Facilities significantly have no direct effect on attracting new students' interest. Tcount is 0.546, which is smaller than Ttable 1.662. and value (sig=0.586 > 0.05). As well as the Cost of Education, Services and Facilities simultaneously influence the interest of new students significantly with fcount 4.310 > 3.101 ftable.

The digital era development brings many factors that influence people's purchase intention, especially through digital marketing communication content. This study aims to identify whether copywriting in TikTok hyalucera moisturizer The Originote partially and simultaneously affect public purchase intention using quantitative research methods. The population in this study involves people who have and have not become consumers of the product so that it is infinite with a sample of 100 respondents obtained through simple random sampling. The results of the research analyzed using the IBM SPSS Statistics 26 program show that the copywriting elements of attention (X1) and communicate (X2) have no positive and significant effect partially with a  value of 1.259 and a significance value of 0.211 for X1 and -0.519 with a significance value of 0.605 for X2. Meanwhile, the persuade (X3) and conviction (X4) variables have a positive and significant partial effect on people's purchase intention with a  value of 3.482 and a significance value of 0.001 for X3 and a  value of 3.958 with a significance value of 0.000 for X4. Copywriting elements simultaneously have a positive and significant effect on public purchase intention with an  value of 57.329 and a significance value of 0.000. Based on the coefficient of determination (R2) test, copywriting elements have a positive and significant effect on purchase intention (Y) of 70.7% with the remaining 29.3% influenced by other factors not included in this study. Suggestions that can be given for variables X1 and X2 are making titles using the 4 U's formula and creating message content using the you-orientation method because good copywriting not only persuades and convinces, but also must attract attention and communicate.

This study aims to determine the Effect of Interest, Environment and Income on Demand for Brand Wakwok Products (Case Study of Students at Medan City State Campus). This study uses quantitative methods and associative approaches, data collection techniques using questionnaires and population and samples in this study were 67 students from 4 state campuses in Medan City, namely: USU, UNIMED, UINSU, and POLMED. The data were analyzed using multiple linear regression methods. The results of this study indicate that Interest (X1) affects the Demand for Brand "WakWok" Products, Environment (X2) affects the Demand for Brand "WakWok" Products, Income (X3) affects the Demand for Brand "WakWok" Products, and Interest, Environment¸ and Income simultaneously affect the Demand for Brand "WakWok" Products. This can be seen that the variation in the variables of Interest, Environment, and Income is able to explain the variation in the Demand for Brand "WakWok" Products variable by 53.5%.