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Abstract.The purpose of this research is to find out: (1) How the Islamic dimension of service affects consumer satisfaction at the Indah Syariah Sibuhuan Hotel, (2) Is there an influence of the Islamic dimension on consumer satisfaction at the Indah Syariah Sibuhuan Hotel. The type of research used in this research is quantitative research. In this quantitative method, research is carried out directly in the field or at the research location. The research approach used in this research is in the form of a direct survey to customers. Surveys are carried out by distributing questionnaires to customers. The results of this research show that the Islamic dimension of service on consumer satisfaction at the Indah Syariah Sibuhuan Hotel is very influential. The better the Islamic dimension of service provided, the higher the level of satisfaction when using the services of the Indah Syariah Sibuhuan Hotel. Hotel Indah Syariah Sibuhuan consistently provides high quality services to consumers, so that consumers feel satisfied with the service they receive. Aspects of service such as reliability, trust, appearance, empathy and responsiveness offered by the hotel, these are the Islamic dimension variables partially have a positive and significant effect on consumer satisfaction at the Indah Syariah Sibuhuan Hotel. With the regression coefficient for the Islamic dimension variable (X) being positive, the resulting t value of 5.076 is more than the t table of 1.672 with a significance of less than 0.558. This means that the Islamic Dimension variable (X) partially has a positive and significant effect on Consumer Satisfaction (Y).    

Nopi 'Sapa' 2023. Analysis of Consumer Behavior on Purchase Intention at the To'Pao Art Market. This research is to find out how to analyze consumer behavior towards buying interest in the to'pao art market. This type of research uses descriptive qualitative research in which researchers develop consumer behavior towards buying interest at to'pao art markets. The results of this study indicate that there are several factors that influence buying interest in the to'pao art market, namely: 1. Cultural factors influence a person's purchasing decision to follow the customs of the community, or ethnic groups collect and wear when attending certain events. 2. Social factors influence the influence of reference groups, family, and roles and status to cause a person to make a purchase intention in order to gain recognition in society. 3. Personal factors are influential because work, age, and economic conditions encourage someone to make a purchase intention. 4. Psychological factors affect purchase intention through motivation, information, and influence from other people so that it automatically causes a positive perspective on an item.  

Desa Sebrang Sanglar ini banyak terjadi pernikahan di bawah umur, apakah mereka sudah bisa mengelola manajemen keungan keluarga pada rumah tangga, karena manajemen keuangan keluarga ini sangat penting, bagi yang sudah  berumah tangga maupun individual, masalah yang sering terjadi didesa sebrang sanglar adalah masyarakat belum atau kurang memahami manajemen keuangan rumah tangga secara syariat Islam dimana banyak masyarakat yang mengunakan keuangannya untuk berpoya-poya yang menyebabkan prilaku boros karena didalam Islam menjelaskan jika ada seorang yang memanfaatkan harta diluar batas keridhoan Allah dan mengingkari nikmatnya perbuatanya dapat disamakan dengan perbuatan setan. Dalam penelitian ini metode yang digunakan adalah penelitian deskriptif kualitatif, deskriptif merupakan penelitian eksplorasi dan memainkan peran yang amat penting dalam menciptakan hipotesis atau pemahaman orang tentang berbagai variabel sosial, studi ini disifatkan sebagai eksplorasi jadi tidak bertujuan menguji hipotesis, atau membuat generalisasi. Alasan penelitian ini menggunakan pendekatan deskriptif adalah bahwasanya dalam penelitian ini bertujuan untuk medeskripsikan dan menginterpretasikan kondisi atau hubungan yang ada, pendapat yang berkembang, proses yang sedang berlangsung akibat atau efek yang terjadi, atau tentang kecendrungan yang tengah berlangsung. Sebuah keluarga harus mampu memahami manajemen keuangan keluarganya dengan baik tanpa adanya pemahaman mengenai manajemen keuangan maka akan sulit untuk mengatur keuanganya, sehingga uang yang didapatkan akan selalu terasa tidak cukup. Perencanaan dan pengelolaan keuangan keluarga adalah proses merencanakan keuangan untuk mencapai tujuan-tujuan keuangan baik jangka pendek maupun jangka panjang untk kegiatan keluarga, Pengeluaran adalah kegiatan manusia menggunakan atau memakai barang atau jasa untuk memenuhi kebutuhan. Mutu dan jumlah barang atau jasa dapat mencerminkan kemakmuran konsumen tersebut, semakin tinggi mutu dan semakin banyak jumlah barang atau jasa yang dikonsumsi, berarti semakin tinggi pula tingkat kemakmuran konsumen yang bersangkutan sebaliknya semakin rendah mutu kualitas dan jumlah barang atau jasa yang di konsumsi, berarti semakin rendah pula tingkat kemakmuran konsumen yang bersangkutan.

This research was conducted with the aim of understanding Consumer Perception of Crispy Anchovy Products from the Fishing Village of Maju Rawa Makmur, Palaran Subdistrict, Samarinda City. The research was carried out in the Fishing Village of Maju Rawa Makmur, Palaran Subdistrict, Samarinda City. The sampling methods used were purposive sampling and accidental sampling with 25 consumers. The data analysis method used was qualitative analysis, which is structured, focused, and specific, yet flexible and subject to change as needed.Based on the research findings, it was found that concerning the taste of crispy anchovies, the majority of consumers (80%) rated it as "quite liked," indicating that most consumers find the taste of crispy anchovies to be quite enjoyable, with only a small portion finding it very delicious. Regarding the color of crispy anchovies, the majority of consumers (84%) rated it as "quite liked," suggesting that most consumers have a positive view of the product's color. As for the packaging of crispy anchovies, the majority of consumers (84%) rated it as "quite liked," showing that most consumers find the product's packaging to be quite good, with a small portion finding it very good. Regarding the price of crispy anchovies, the majority of consumers (76%) rated it as "liked" or even "very liked," indicating that most consumers have a positive view of the product's price. Although there is a small portion that only finds it "quite liked," the satisfaction level with the price appears to be relatively high based on consumer evaluations.    

PT.Sinar Fajar Mulia adalah sebuah perusahaan dagang distribusi yang hadir menawarkan satu produk tetapi dengan berbagai macam item dengan barang produk pelumas TOP1. Penelitian ini dilakukan karena ditemukan masalah terjadinya penumpukan barang dagang pelumas TOP 1 dibandingkan dengan item lainnya yang jarang diminta oleh konsumen. Penelitian ini bertujuan untuk menganalisis pengendalian persediaan barang dagang pelumas dengan menggunakan metode Economic Order Quantity yaitu biaya pemesanan dan biaya penyimpanan serta menganalisis safety stock dan reorder point. Sampel pada penelitian ini yaitu laporan persediaan dan pembelian pelumas TOP1 MC 20W-50, 800 CC periode 2019-2022. Penelitian ini menggunakan metode deskriptif kuantitatif. Pengumpulan data dilakukan menggunakan teknik wawancara, observasi, dokumentasi yang terkait dengan permasalahan yang diteliti. Hasil penelitian menunjukan bahwa perhitungan persediaan dengan menggunakan metode EOQ dapat dijadikan sebagai pengendalian persediaan pada PT.Sinar Fajar Mulia, hal ini dapat dilihat dari hasil pembahasan yang dilakukan, dimana dengan menggunakan metode EOQ dapat membantu perusahaan menghemat total biaya persediaan sehingga sangat tepat jika dijadikan sebagai pengendalian persediaan barang dagang pelumas. Jadi hasil analisis persediaan barang dagang lebih tinggi atau persediaan menjadi lebih optimal dengan menggunakan metode EOQ.

Bisnis adalah suatu organisasi yang bergerak dibidang produksi dan distribusi atau penjualan barang dan jasa kepada konsumen dalam mencari keuntungan. Tujuan dari penelitian ini adalah untuk mengetahui mekanisme penetapan harga jual dan jasa pada Fotokopi Berkah di Kelurahan Aurgading dan untuk mengetahui perspektif ekonomi syariah untuk melihat penetapan harga jual dan jasa pada Fotokopi Berkah di Kelurahan Aurgading. Untuk menyajikan masalah ini secara rinci dan komprehensif, penulis menggunakan metode kualitatif untuk mengumpulkan informasi yang diperlukan selama periode penyelidikan. Pengumpulan data untuk penelitian ini dilakukan dengan melakukan observasi, wawancara dan dokumentasi. Uji validitas yang digunakan dalam penelitian ini yaitu teknik triangulasi. Berdasarkan hasil penelitian ini menunjukkan bahwa mekanisme penetapan harga yang diterapkan Fotokopi Berkah sudah sesuai dengan prinsip ekonomi syariah dan mekanisme pasar, yaitu dengan melihat harga biaya/modal kemudian ditambah dengan keuntungan yang diinginkan, serta adanya kejujuran dan keadilan dalam harga yang diterapkan, karena pemilik usaha Fotokopi menaikkan harga masih dalam batasan wajar dan dapat diterima oleh konsumen.

This study aims to:1) determine the effect of destination imageon consumer satisfaction in Pacitan Gong Cave Tourism, 2) determine the effect of facilities on consumer satisfaction in Pacitan Gong Cave Tourism, 3) determine the effect of desination image, tourist facilities on consumer satisfaction in Pacitan Gong Cave Tourism. This study resulted that Destinatin Image (X1) has an effect on Consumer Satisfaction (Y), where the T count value is 4,079 > T table value 1,989, meaning that there is a significant effectof destination image (X1) on consumer satisfaction (Y). Tourismfacilities (X2) have an effect on consumer satisfaction (Y), where the T value us 2,913 > 1,989 meaning that there is a significant influence of tourism facilities (X2) on consumer satisfaction (Y). The F value is 94,504 which means it is positive with a significant value of 0,000 means less than 0,05. There fore, simultaneously the desination image variable and tourist facilities have a positive effect on the consumer satisfaction variable. And the last one is the test results for the value of R2 is 6,090 which means that the variables X1 and X2 are able to explain the variable Y by 69,0%.

This research aims to determine the influence of location variables (X1) and brand image (X2) on consumer loyalty (Y) at the AR Rahman Karangrejo Tulungagung Store. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 93 respondents at the AR Rahman Shop Karangrejo Tulungagung. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The research results showed that the multiple linear regression equation Y = 3.275 + 0.564 Brand image has a partially significant effect on consumer loyalty, with a sig value. 0.000 > 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that the location and image of Merel simultaneously and significantly influence consumer loyalty at the AR Rahman Karangrejo Tulungagung Store.

Penelitian ini bertujuan untuk mengkaji Pengaruh Pelayanan, Lokasi, dan Store Atmosphere secara parsial dan simultan terhadap Keputusan Pembelian Konsumen Pada Minimarket Win Win Kota Jambi. Penelitian ini adalah penelitian Kuantitatif Deskriptif dengan metode survey yang dilaksanakan di Minimarket Win Win Kota Jambi. Teknik penarikan sampel menggunakan teknik Lemeshow dengan jumlah sampel 100 konsumen. Hipotesis dalam penelitian ini adalah (1) ada pengaruh antara pelayanan terhadap keputusan pembelian konsumen (2) tidak adanya pengaruh antara lokasi terhadap keputusan pembelian konsumen (3) ada pengaruh antara store atmosphere terhadap keputusan pembelian konsumen (4) ada pengaruh antara pelayanan, lokasi, dan store atmosphere terhadap keputusan pembelian konsumen. Penguji hipotesis menggunakan analisis regresi berganda dengn taraf signifikan α = 0,05. Penelitian ini menghasilkan empat hal yaitu: (1) Pelayanan berpengaruh signifikan terhadap keputusan pembelian konsumen pada Minimarket Win Win Kota Jambi. (2) Lokasi tidak berpengaruh signifikan terhadap keputusan pembelian konsumen pada Minimarket Win Win Kota Jambi. (3) Store Atmosphere berpengaruh signifikan terhadap keputusan pembelian konsumen pada Minimarket Win Win Kota Jambi. (4) berdasarkan hasil pengujan secara simultan variabel pelayan (X1), lokasi (X2), dan store atmosphere (X3) secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian (Y). Adapun kesimpulan penelitian ini adalah semakin baik pelayanan, lokasi dan store atmosphere maka keputusan pembelian konsumen pada Minimarket Win Win Kota Jambi akan semakin meningkat dengan baik.

The purpose of this study is to determine: (1) the impact of consumer behavior on purchase decisions at The Scoop café in Kolaka district, and (2) the impact of store atmosphere on purchasing decisions in Kolaka district. This is a quantitative study with an explanatory research model that use a questionnaire as an instrument. In this study, the population consisted of all consumers who had purchased The Scoop café products, with a total sample of 70 respondents recruited by observation, documentation, and questionnaire procedures. There are two types of data collection techniques: primary data and secondary data. SPSS 25 was used to examine the study instrument's validity and reliability. The Structural Equation Modeling (SEM-PLS) method using SmartPLS 3.0 was utilized to analyze the research data. The results show that Consumer Behavior has a favorable and significant impact on Consumer Purchase Decisions. This is demonstrated by the t-count or t-statistic of 2.816, which is more than the t-table value of > 1.66. P-values of 0.003. Meanwhile, because the t-count or t-statistic value is 7.619, which is greater than the t-table value > 1.66 with a P-value of 0.000, Store Atmosphere has a positive and substantial effect on Consumer Purchase Decisions. Consumer Behavior and Store Atmosphere then have a 92.7% favorable and substantial effect on Consumer Purchase Decisions

Penelitian menggunakan data primer yang dikumpulkan lewat observasi dan wawancara. Teknik analisis dilakukan secara kualitatif (fild research), Hasil penelitian ini menunjukkan bahwa Berdasarkan hasil penelitian dan pembahasan mengenai analisi keberlanjutan usaha usaha tempe Mbah Sibo Desa Bunga Tanjung Nipah Panjang, maka dapat di tarik kesimpulan bahwa: Permodalana yang dilakukan oleh usaha tempe Mbah Sibo Modal yang digunakan oleh Mbah Sibo dalam menjalankan usahanya yaitu menggunakan modal sendiri, tanpa melibatkan instansi-instansi kepemerintahan baik desa ataupun kelurahan Jaringan bisnis yang dilakukan oleh usaha tempe Mbah Sibo. jaringan usaha tempe Mbah Sibo dibentuk mulai dari lingkungan rumah seperti, kumpulan arisan, kumpulan ibu-ibu PKK atau kumpulan pengajian, hal ini bisa di mulai dari perkumpulan orang tua, murid atau jaringan online dan lain sebagainya. Strategi Pemasaran yang dilakukan oleh Mbah Sibo. Bauran pemasaran terdapat seperangkat alat pemasaran yang terbagi menjadi: 1. Stratregi produk terdiri dari atribut produk, pemberian merek, pengemasan produk. 2. strategi harga. 3.  Saluran distribusi 4. strategi promosi. 5. strategi pemasaran tempe terdiri dari empat kelompok alternatif strategi yang akan dilakukan adalah terdiri dari kekuatan:  1). Mempertahankan mutu produk, agar konsumen tetap memilih produk 2). Mempertahankan pasar yang sudah ada dan mencari pasar yang baru. Kelemahan: 1). Jumlah produk yang terbatas menyebabkan masyarakat sekitar Ketika membeli tempe sering kehabisan. 2). Mencari alternatif saluran pemasaran 3). Meningkatkan kesempatan promosi yang ada. Ancaman: 1). Meningkatkan perluasan pasar untuk daerah yang belum terlayani. Peluang: 1). Melakukan penambahan modal agar dapat melakukan produksi lebih banyak lagi. 2). Memperluas jangkauan pemasaran.  

Penelitian Pengaruh Celebrity Endorser dan Iklan Terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo telah dilakukan. Tujuan penelitian ini yaitu Untuk mengetahui Pengaruh Celebrity Endorser dan Iklan terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo. Populasi dari penelitian ini adalah seluruh pelanggan atau konsumen pada produk Scarlett. Menurut Utama (2016) besarnya jumlah sampel tergantung pada jumlah indikator yang dikalikan 10 kalinya. Jumlah sampel minimal dalam penelitian ini yaitu 11 x 10 = 110 orang konsumen yang membeli produk Scarlett. Metode pengumpulan data dengan menggunakan tindakan observasi, wawancara dan kuesioner kepada responden pelanggan pada Produk Scarlett di Kota Palopo.  Data yang didapatkan akan dianalisis secara Deskriptif, Uji Validitas, Uji Reliabilitas, Koefisien Determinasi (R2) serta Analisis Regresi Linier Berganda. Dari hasil analisis didapatkan nilai F hitung (183,456) > f tabel (2,310) dengan taraf signifikan 0,000, yang berarti bahwa Celebrity Endorser dan Iklan berpengaruh Signifikan terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo. Dan nilai T hitung 2,019 > t tabel dengan taraf signifikan 0,046. Taraf signifikan tersebut lebih kecil dari 0,05. Hal yang dapat disimpulkan bahwa celebrity endorse berpengaruh signifikan terhadap Minat Beli konsumen pada produk Scarlett di Kota Palopo. Nilai Koefisien Determinasi (R Square) sebesar 0,774 hal ini dapat disimpulkan bahwa variabel bebas celebrity endorser (XI) dan iklan (X2) mempunyai kontribusi atau berpengaruh terhadap variabel terikat (minat beli) sebesar 77,4% sedangkan sisanya (100% - 77,4% = 22,6%) dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Artinya bahwa hipotesis ketiga diterima. Penelitian ini dapat memberikan saran dan rekomendasi bagi pengembang Produk Scarlet dalam mengembangkan strategi pemasaran dan meningkatkan Celebrity Endorser dan Iklan guna menarik Minat Beli.

The purpose of this study is to determine whether there is an effect of price, facilities, location, quality of service on consumer decisions at Toraja Heritage Hotel. Data collection procedures from this research are observation, questionnaire, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The conclusion of this study is that the variable facilities have no effect on consumer decisions and the variables price, location, and service quality have an effect on consumer decisions in Toraja Heritage Hotel.

The high interest of the Indonesian people in retail supermarkets makes competition for retail supermarkets increasingly high, so that appropriate and effective marketing strategies are needed. This research examines the effectiveness of marketing strategy implementation in an effort to increase consumer shopping interest at the Salafiyah Sukorejo Banyuputih Situbondo supermarket. This research is a field study using descriptive qualitative research methods, namely the reporting is described and conveyed in words. The data sources used use primary and secondary data, while the data collection techniques use observation, interviews and documentation. The validity of the data uses triangulation. The results of the research show that the marketing strategies carried out at Salafiyah supermarkets are very effective, although not all marketing strategy theories are implemented by Salafiyah supermarkets, but Salafiyah supermarkets' income increases from year to year due to implementing several marketing strategies that they implement in combination with several existing marketing strategy theories. Meanwhile, the obstacles faced in implementing marketing strategies include the lack of quantity of human resources and the lack of knowledge of human resources regarding retail supermarket marketing strategies.

This study aims to determine (1) the influence of Brand Awareness on Purchase Interest of Wardah Kolaka eco-friendly products, (2) the influence of Brand image on Purchase Interest of Wardah Kolaka eco-friendly products, (3) the influence of Brand Awareness on the Brand Image of Wardah Kolaka eco-friendly products. The influence of Brand Awareness on the Brand Image of Wardah kolaka's. The sample used was 110 respondents with the sampling technique used was purposive sampling. Analysis of research data using the Structural Equation Modeling (SEM-PLS) method. The results of this study show that Brand Awareness has a positive and significant effect on Buying Interest. This is evidenced by the t-count or t-statistic value of 4.580 greater than the t-table value of 0.338, and Brand Image has a positive and significant effect on Buying Interest, where the t-count or t-statistic value of 8.263 is greater than the t-table value of 0.533.  

This research aims to determine the influence of product variation (X1), price (X2) and taste (X3) variables on consumer loyalty (Y) in Tahu Sadis Joyoboyo, Kediri City. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the saturated sampling method, the number of samples in the research was 85 respondents from Tahu Sadis Joyoboyo, Kediri City. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test.The results of the research obtained the multiple linear regression equation Y= -4.748 + 0.470X1 + 0.283X2 + 0.569X3 and the results of the t test for product variation, price and taste variables had a partially significant effect on consumer loyalty with sig < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that product variety, price and taste have a simultaneous and significant effect on consumer loyalty to Tahu Sadis Joyoboyo Kediri.

Persyaratan dalam mengajukan sertifikasi halal membutuhkan berbagai macam dokumen salah satunya yaitu nomor induk berusaha (NIB). Jadi, untuk mengajukan sertifikasi halal UMKM  Dusun Wareng harus sudah memiliki NIB atau nomor induk berusaha. Izin yang diperoleh setelah pelaku UMKM melakukan pendaftaran perizinan online terpadu (Online Single Submission) nantinya akan diterbitkan oleh Lembaga OSS untuk dan atas nama Menteri, pimpinan lembaga, gubernur, atau bupati atau walikota (Ika Wulandari & Martinus Budiantara, 2022). Sertifikasi halal memiliki tujuan yaitu untuk melindungi hak yang dimiliki oleh konsumen muslim. Selain itu, sertifikasi halal juga mampu meningkatkan daya saing suatu produk di pasar global

The purpose of this research is to determine the variables price (X1), taste (X2) and service quality (X3) on consumer satisfaction (Y) at Caffe Tandalan Blitar. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. Sample selection used Accidental Sampling, the number of samples in this study was 187 respondents at Caffe Tandalan Blitar. This research data was obtained from questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The research results showed that the multiple linear regression equation Y= - 1.739 + 0.320 T test results: The taste variable has a partially significant effect on consumer satisfaction with a sig result of 0.000 <0.05. t test results, the service quality variable has a partially significant effect on consumer satisfaction with a sig result of 0.000 < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that price, taste and service quality have a simultaneous and significant effect on consumer satisfaction.

This study aims to determine and analyze the effect of green knowledge and religiosity on purchasing decisions of green products among Muslim consumers of the Z generation of students of the Faculty of Economics and Islamic Business, Sulthan Thaha Saifuddin State Islamic University, Jambi. This research is a quantitative type. The sample used was 91 respondents. The analysis used in this study is validity test, reliability test, multiple regression analysis, T test, F test and analysis of the coefficient of determination. The research was carried out using multiple linear regression equations for the effect of green knowledge and religiosity is Y = -0.521 + 0.729 X1 + 0.234 X2 + e. The influence of green knowledge and religiosity together have a significant and positive effect on green product purchasing decisions because the results of the F test carried out yielded Fcount > Ftable or 105.347 > 3.10 with a significance value of 0.000 > significant level of 0.05. The coefficient of determination is 0.699, which means that the influence of green knowledge and religiosity together influence the purchase decision of R2, namely 69.9%, while the remaining 30.1% is influenced by other factors.

Furniture is a term that refers to objects that are used to support human activities in the room, such as sitting, lying down, eating, working, or storing goods. Furniture is an important part of the interior design of a room, because apart from its practical function, furniture also provides aesthetics and an atmosphere that is in accordance with the style and purpose of the room. The researcher uses qualitative research methods. Qualitative research methods are research approaches that focus on deep understanding of social phenomena or human life. This method collects and analyzes descriptive data, such as interviews, observations, or document analysis to explore meanings, patterns, and interpretations of the information collected on consumer behavior in different Furnichia Furniture independent businesses. Monthly income data obtained from research, it is known that some respondents in this study have their own way of determining the payment method used to buy furniture products. Some respondents who consume according to their financial capabilities will choose the cash payment method. And there are also those who do consumption, choosing the payment method in installments. Part of the consumption behavior of consumers in the independent business of Furnichia Furniture has not fully implemented the consumption guidelines taught in Islam. Consumption activities that are carried out sometimes just want to fulfill their desires without seeing the benefits. Buying Furniture products because they are influenced by friends or the environment so they don't think about whether the purchase is in accordance with their financial capabilities or not.