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Promotional efforts must be carried out using social media as a marketing tool in line with increasingly sophisticated technological advances. With promotions using social media marketing, business people must be innovative and attractive in order to influence consumer purchasing decisions. Meanwhile, promotion by means of online advertising can help potential customers understand the things they provide and help customers make purchasing decisions. Therefore, consumers who use forums or online sites to look for reviews or comments about a product often use electronic word of mouth promotions. Nowadays, cosmetics have become a special need for women to care for themselves and have good skin. This encourages women to apply cosmetics to look attractive and keep facial skin healthy. So this research aims to discuss the magnitude of the influence of online advertising, social media marketing, and electronic word of mouth on purchasing decisions. This research used a purposive sampling method involving 110 respondents who used Wardah products in the Jabodetabek area. Data analysis uses multiple linear regression. The results show that online advertising has a positive influence on purchasing decisions. Then, social media marketing has a positive influence on purchasing decisions. Then, electronic word of mouth has a positive influence on purchasing decisions. Then, online advertising, social media marketing, and electronic word of mouth simultaneously have a positive influence on purchasing decisions.

This research aims to assess the impact of the implementation of measured marketing strategies in Pesantren Modern An Nahdliyah, particularly in increasing the number of male and female students (santri) and enhancing public awareness nationwide. The research methodology involves both quantitative and qualitative analyses, incorporating data collection from marketing campaigns, feedback from prospective students, and the evaluation of public responses. The findings indicate that the implementation of marketing strategies at Pesantren Modern An Nahdliyah has successfully achieved its objectives, leading to a significant increase in student enrollments and heightened awareness among the public. Digital media, including the official website, social media, and online advertising campaigns, proved to be effective tools in reaching the target audience. The success factors involve strong collaboration between the marketing team and the pesantren management, along with active involvement of the pesantren officials in promotional activities. However, challenges were identified in adapting to changing trends in digital marketing and increasing competition within the pesantren sector. Future opportunities lie in the development of creative content, collaboration with influencers, and the utilization of emerging technologies. Recommendations include enhancing collaboration with media outlets, optimizing online advertising campaigns, and continuous monitoring of digital marketing trends. This research contributes to a better understanding of the effectiveness of marketing strategies in religious educational institutions, with the hope that Pesantren Modern An Nahdliyah continues to thrive and becomes a nationally recognized center for education.

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.      

The Dharma Bhakti Muslim Indonesia Foundation is a foundation that runs in social and religious fields. When researched, YDBMI did not yet have an identity and promotional media to support the promotion of the Foundation. Therefore, Researcher wants to introduce YDBMI to the community. Researchers do promotional media design approach to introduce YDBMI to society, because promotional media is considered mass media the effects can be felt immediately. Promotional media used by researchers include: foundation identity. The selection of promotional media refers to STP analysis. Researchers hope that alternative solutions designed by researchers can make YDBMI more advanced and developed.

The TikTok application is now loved by many people (Haryanto 2020). The TikTok application is now loved by many people. to increase promotion and public understanding of activities in Gajah Village, Kec. Simpang Empat District. Karo land. Carrying out community service (PkM), the team of community service students from HKBP Nommensen University, Medan, will provide exposure and training on the use of Tiktok social media as a means of promoting activities in Gajah Village, Kec. Simpang Empat District. Karo land. In Community Service, Gajah Village is categorized as one of the villages located under the foot of Mount Sinabung. The Gajah Village Office is led by Mr. Erguna Karo-karo as Village Head at the Gajah Village Office. The address of Gajah Village is Gajah Village, District. Simpang Empat, Regency. Tanah Karo in North Sumatra Province. It is hoped that there will be an increase in knowledge and management of TikTok social media so that people's welfare and economy will increase due to increasing demand for agricultural products. TikTok social media is a marketing effort using electronic/internet devices with various marketing tactics and digital media where we can communicate with potential consumers online.

Currently, many tourist villages are emerging which are included in edutourism with a variety of tourism potential within them. It is known as an edutourism-based Creative Tourism Village because most of the tourist attraction concepts in Kerkep fall into the creative category and can add to the education of tourists, especially the tourist attraction icon of the Kerkep Creative Tourism Village, namely the Sumber Sirah water tourism. The purpose of this service is because this village is a village that has great potential in developing edutourism. For this reason, a marketing process is needed to carry out promotions that have not been fully used by partners because of the technological tools that need to be understood. This community service activity uses a presentation method, implementation method with direct visits, and discussion forums through assistance regarding digital marketing via social media. Implementation of service consists of planning, implementation and evaluation stages. The results of the service presented material by the service team about what marketing is. After the material has been presented, the participants can try to practice it accompanied by the staff. The implementation of the service carried out at the partner's location went well because the participants easily understood the marketing material without significant obstacles, thus this learning method can be utilized and can be used as an alternative to other marketing methods

Health is an optimal condition, both physical and spiritual, which enables a person to carry out all activities optimally without any obstacles. This situation can be realized by increasing health literacy. Health literacy is an individual's ability to understand health information and apply it in making appropriate health decisions. The aim of this health promotion is to provide information and knowledge to the public regarding health literacy so that the public can better understand the importance of having good health literacy in creating a healthy society. The method used is the lecture method using leaflet media. There were 11 participants in this activity, while the resource persons or presenters were PKPA students from Lambung Mangkurat University at the Guntung Manggis Health Center. Health promotion results obtained from the pretest and post-test results of 11 participating respondents showed an increase in understanding in all question items up to 100%. It is hoped that this increase in knowledge will influence people's behavior to further improve the health literacy of each individual.

Cervical cancer is caused by HPV or Human Papilloma Virus. There are 32,469 cases per year of cervical cancer in Indonesia, with a mortality rate of 18,279 people. Efforts that can be made to increase WUS's interest in conducting IVA examinations are through health promotion activities about IVA examinations. Health promotion is one of the primary prevention that can be done to prevent cervical cancer. The primary prevention strategy that can be done is by providing health education about cervical cancer. The method chosen is to use a pocket book. Pocket books are educational information media with words that are easy to understand, illustration images that are in accordance with attractive designs so as to make WUS understand and understand material about cervical cancer. Pocket books can be taken home and read independently by WUS, so it will cause WUS interest in conducting IVA examinations.

This research aims to examine internal conflict management in organizations through narrative analysis of crisis communication. Qualitative methods were used to understand the causes of conflict, crisis management strategies, leadership roles, the impact of conflict, communication techniques used, and policies and procedures implemented in the organization. Data were collected through in-depth interviews, participatory observation, and document analysis. The results revealed that internal conflicts are often caused by differences in interests, lack of effective communication, and organizational change. Effective crisis management strategies involve open communication, mediation, and a proactive approach. Responsive and thoughtful leadership plays a key role in conflict resolution. Poorly managed conflict negatively impacts productivity, employee morale, and team collaboration, and damages the organization's image. Communication techniques such as collaborative approaches and assertive communication are essential in managing crises.  The practical implications of these findings are the need for the development of clear conflict resolution policies, conflict management training, promotion of open communication, and periodic evaluation of policy effectiveness. With a comprehensive approach, organizations can improve work dynamics and strengthen teamwork.

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

Digital marketing is overwhelmly replacing offline marketing. One of the classic challenges faced by private schools is student enrollment. The purpose of the programm is to increase teacher’s participation in new student admissions (PPDB) through marketing strategy sessions, teacher motivation class, and a workshop on creating audiovisual media using mobile phones. The community service was held on January 2nd, 2024, and was attended by 34 participants, including principals, teachers, and education staffs from SMK PMB Kutoarjo, SMP PMB Pituruh, and SMP PMB 1 Kutoarjo. The questionnaire data was analyzed descriptively. The training results indicated that most teachers (94.1%) were willing to participate in PPDB digital marketing by sharing promotional media (65.6%), creating promotional media (59.4%), making videos (50%), and involving students in media creation (31.3%) and sharing media (43.8%). Efforts to enhance the participation of teachers in PPDB require personal commitment as well as the support of leaders and policy stakeholders. Collaborative efforts involving teachers as key agent include peer teacher, students, and alumni. 

Assistance in the use of social media for Micro, Small and Medium Enterprises (MSMEs) provides advantages and convenience in carrying out promotions to increase sales volume. The method used in community service is introduction, creation and assistance by choosing the right application is TikTok Shop. The TikTok Shop platform merges with TikTok as a TikTok platform that can share short videos without any time limits and has a wide reach and network with high traffic. The advantages of the TikTok Shop are expected to be able to help Mui Cat Shop to increase sales volume so that the expected profit is achieved.

This community service was to help the community utilize the internet as a means of promoting tourism or all the potential in the Pacitan area, East Java. The intended target was for students to be more productive in utilizing their time in this information and digital era. Research shows that students spend more time surfing cyberspace, fulfilling their entertainment needs than studying. Through journalism training, it was hoped that students who were still active members of society and had high curiosity could canalize it through positive activities. The way to do it was by making journalistic products that could be published in media. How to make journalistic products that could be suitable for publication in the media or were of interest to the public as a means of regional promotion was the goal of this activity. This activity was part of efforts to increase society's digital competence.

As marketing strategies evolve, digital marketing is becoming increasingly integral to contemporary marketing approaches. Various promotional tactics, including social media marketing, live streaming, and online customer evaluations, are being utilized by companies to attract consumer interest in purchasing products. This study aims to examine the impact of social media marketing, live streaming, and online assessments on purchasing interest in The Originote products on the Shopee platform. The study population consists of The Originote's Instagram followers, with a sample size of 117 respondents. Data analysis is conducted using SPSS 26, encompassing validity and reliability assessments, classical assumption tests, multiple linear regression analysis, f-tests, and t-tests. The findings of the study suggest that while social media marketing (X1) does not significantly influence purchasing interest, live streaming (X2) and Customer online Review (X3) exhibits a significant impact on purchasing interest.

This article analyzes the criminal offense of promoting online gambling, which is currently widespread on social media. The purpose of this article is to understand the legal frameworks regarding online gambling promotion on social media. The findings indicate that the regulations are found in Article 303 of the Indonesian Criminal Code (KUHP), Article 303 Bis, Article 426 of the New Indonesian Criminal Code (KUHP Baru), and Article 27 paragraph 2, Article 427 of the New Indonesian Criminal Code (KUHP Baru), and Article 45 paragraph 3 of the Indonesian Information Technology Law (UU ITE). The research method used in this writing is legal normative research with a statutory approach and a case approach. The legal sources in this research are primary and secondary legal sources, based on various regulations and various journals and academic writings. The result of the research is that within the online gambling regulations, there is a loophole, which is referred to as the "license" in the KUHP. The online gambling regulations in the Indonesian Information Technology Law are already in accordance with this.

The purpose of this study is to determine how effective tourism communication is in influencing the level of tourist visits, focusing on the management of the Situ Lengkong Panjalu tourist attraction. Tourism communication is considered an important element in the exchange of messages between marketing agencies and tourism stakeholders. This study uses qualitative descriptive research methods to understand the phenomena experienced by research subjects, especially in conveying messages based on local wisdom that attracts tourist visitors. The results showed that the manager of Situ Lengkong Panjalu tourist attraction emphasized local wisdom in its promotional message, involving aspects of geography, history, and beauty of Situ Lengkong Panjalu. Although promotion through social media has not been optimal, information is still conveyed through the Village's website and social media accounts. The conclusion of this study highlights several aspects, including tourism communication sources, main objectives of communication, the role of culture in tourist attraction, reinforcing local values, limitations of digital promotion, direct promotion efforts, tourism communication strategies, and internal barriers in promotion.

This research aims to analyze the planning, implementation, and recommendation of marketing strategies to increase the number of customers at Bank Muamalat KCP Stabat during the pandemic. The research method employed is qualitative descriptive. Data collection techniques include primary and secondary data through interviews, observation, and documentation. The research results indicate that the marketing strategy planning during the pandemic involves adding marketing channels and focusing on promotion through digitalization. The most effective strategy implemented is personal selling. Additionally, Bank Muamalat also engages in promotion through direct selling, distributing brochures, and social media. While the strategies are performing well, there are some challenges faced. Proposed solutions include adding marketing channels, offering multi-purpose Hajj financing programs, or opening Hajj savings accounts. Marketing strategy recommendations include the Bank capitalizing on existing opportunities, enhancing promotion through social media and direct outreach, and maintaining good relationships with collaborating parties.

This thesis discusses the strategies carried out by the Indonesian Hafiz team at RCTI in motivating children to memorize the Al-Quran through television programs. The aim of this research is to analyze the planning, production, execution, evaluation and rating of the Hafiz Indonesia program and its relationship with children's motivation in memorizing the Al-Quran. The research method used is qualitative research with a descriptive approach. Data was collected through interviews with informants involved in the production of the Hafiz Indonesia program. The research results show that planning for the Hafiz Indonesia program was carried out by identifying the target audience and setting clear goals. Program production involves camera setup, lighting, sound, and coordination of actors or program participants. Program execution is carried out through promotions in TV advertising slots, social media, and direct information via WhatsApp groups. Program evaluation and monitoring is carried out regularly to monitor the quality of the content, community response and the resulting social impact. Program ratings are an indicator of public interest in this program. The conclusion of this research is that the strategy carried out by the Hafiz Indonesia team in motivating children to memorize the Al-Quran through television programs has proven to be effective. Good planning, efficient production, proper execution, regular evaluation, and close supervision are important factors in achieving these goals. The Hafiz Indonesia program is able to create a positive impact in society by increasing interest and understanding of the Al-Quran and strengthening religious deepening

The community service activity entitled "Use of social media as a means of communication, information, documentation and promotion in the Blessings of Faith herbal drink business" aims to implement the university's tridharma, namely Community Service. The purpose of this activity is to provide information regarding the use of social media Instagram for small businesses and provide training on the use of Instagram so that its use can later be implemented in marketing activities for the red blessing red ginger business. The method used in this activity is direct observation of the Red Blessings Faithful ginger business by conducting direct interviews and documenting product photos and product manufacture which are then uploaded to Instagram media. The final result of this service is the use of social media Instagram as a medium for communication, information, documentation and means of promoting each product produced and activities discussed by the Ginger Berkah Setia business unit including images and supporting information