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Kada Cake Kiosk is one of the Micro, Small and Medium Enterprises that has seized the opportunity to develop Banana Chips as processed food in Kobalima District. Even though Kobalima District has made a small contribution in developing Micro, Small and Medium Enterprises in Malacca Regency, this potential can become a business opportunity for K2 Cake Kiosk owners in developing these processed foods. The idea of developing a banana chip business began in 1993 when Ms. Sipriana Hoar wanted to develop a banana chip business with minimal capital but had the potential to increase business income. This is done by moving from developing chips and other processed food businesses to processing products that have the potential to increase product-added value. This business analysis originates from existing recipes from their parents in micro businesses as snacks or snacks. This opportunity, where the bananas cultivated by farmers sometimes have a low selling value, was utilized by Ms. Sipriana to increase her business in banana chips and other processed foods. The method of carrying out the Professional Work Practice activities of the Agribusiness Study Program, Faculty of Agriculture, University of Timor, provides solutions to the problems identified in Lakekun Village, especially at the K2 Cake Kiosk. The method of carrying out the intended activity is purposive, namely the intentional determination of the K2 Cake Kiosk as the main indicator that is used as a respondent in carrying out the intended activity. The approach taken in answering problems such as: 1. Location surveys, namely looking at existing potentials and constraints such as Community Problems in the Benpasi Village.2. Identification of each Community that can be used as an example of the intended entrepreneurship training. 3. Training for each farmer group in the Benpasi Village to answer these problems to increase agricultural production in the Benpasi Village. 4. Counseling and training on maintenance and care management for plants so that they can be used for further processing 5. Monitoring and evaluation of the activities in question in an effort to increase the intended community service activities. From the Training Activities for Making Banana Chips at the K2 Cake Kiosk in Lakekun Village,Kobalima District, Malaka Regency, East Nusa Tenggara Province based on Professional Work Practices in the Agribusiness Study Program, Faculty of Agriculture, University of Timor, it can be concluded that students can see business potential and are able to analyze the advantages possessed in micro-businesses in Lakekun Village. In addition, they get a lot of benefits from the training by providing recipes that are obtained by business owners so that in the future they can be practiced as business opportunities.

Gulon Asri Waste Bank is a place used to collect waste that has been sorted first. The selected waste is then collected and made crafts. Garbage Bank with good potential to be able to increase people's income. Making packaging at the Gulon Asri Waste Bank is a form of support for the creativity of the community that makes interesting works from waste. This program aims to help the Gulon Asri Waste Bank by utilizing leftover fabrics to be developed as packaging so as to increase the commercial value of the product. The public can create economical value packaging with attractive packaging. Then, the waste bank community can also increase environmental and community awareness by empowering existing resources, increasing motivation, and community creativity. The community can also develop creativity in making sustainable and environmentally friendly packaging so that the products created by the waste bank have attractive packaging by utilizing cloth waste as well and have high selling power.

Property price determination is a complex challenge influenced by various factors, thus requiring an effective method for accurate prediction to support investment decision-making. In the current digital era, conventional approaches are being replaced by data-driven and artificial intelligence methods, where Linear Regression remains a popular choice due to its simplicity and effectiveness in modeling linear relationships. This study aims to analyze the relationship between the physical characteristics of a house and its selling price, and to build an accurate predictive model using the Linear Regression algorithm. A quantitative method was used, focusing on Building Area , Number of Rooms, and Building Age  against the House Selling Price. Correlation analysis results show that Building Area has the strongest correlation (0.81) with price, while Building Age shows a negative correlation (-0.52). The Linear Regression model demonstrated very strong and stable performance. The model achieved an R² Score of 0.9396 on the testing data, meaning 93.96% of house price variability can be explained by the model. Furthermore, the low MAE of only 11.31 million rupiah indicates a small prediction error, and the consistency of R² scores confirms that the model does not suffer from overfitting. This study concludes that the Linear Regression model provides excellent, stable, and reliable prediction performance for projecting house selling prices

The digitalization of the economy gave rise to a variety of e-commerce that rivaled and detracted from youth and adult consumers on Facebook. The purpose of this study was to analyze the interest of adolescent and adult consumers in products promoted through Facebook social media in the rural areas of South Brebes, Rembang and Kudus. 10 people were represented in each region consisting of 5 teenagers and 5 adults using a purposive sampling technique. Methods of data collection using observation and interviews with researchers as the main research instruments. The research was carried out in each of the designated rural areas. The data from this study were analyzed using inductive analysis techniques and data triangulation was carried out to ensure the validity of the data. The results of this study showed that the interest of rural adolescents and adults in products promoted through social media Facebook had differences in terms of objectives, types of products they were interested in, and types of interest. Teenagers are interested in beauty and fashion products with exploratory interest types, while adults are interested in products from daily necessities, household goods, to hobbies, with interest types including transactional, preferential, referential, explorative, and selling interests. Interest in selling is something that is interesting and different from other interests

Desa Balaroa Pewunu memiliki potensi dan Produk UMKM yang bersumber dari sektor pertanian dan perkebunan. Pengabdian kepada masyarakat ini bertujuan untuk menganalisa dan mengidentifikasi masalah yang dihadapi serta menyusun strategi dalam pengembangan pemasaran Produk keripik pisang tanduk sebagai upaya peningkatan UMKM yang ada didesa Balaroa Pewunu,Kecamatan Dolo Barat, Kabupaten Sigi. Metode yang dilakukan menggunakan metode deskriptif observasional, Metode deskriptif ini dilakukan bertujuan untuk mendekripsikan secara sistematis, factual dan akurat mengenai fakta-fakta yang menggambarkan fenomena secara detail agar mendapatkan analisis permasalahan yang lebih dalam dan menyajikan solusi penyelesaian yang tepat. kemudian analisa pengembangan dengan  metode STP (segmentation, targeting, dan positioning) agar mendapatkan strategi pengembangan secara valid dan ilmiah dengan sistem pemasaran dan promosi menggunakan konsep reseller dan direct selling atau secara lansung.  Selain itu kegiatan pengabdian ini pula dilakukan dengan pelatihan dan pendampingan kepada pelaku usaha keripik pisang tanduk. Berdasarkan seluruh penerapan strategi dalam pengembangan pemasaran pada keripik pisang tanduk menghasilkan dampak yang cukup positif, dibeberapa bulan terakhir dimulai dari pendampingan pada bulan September hingga desember 2022 tercatat produk keripik pisang telah tersebar di 100 outlet pedagang kecil yang berada di wilayah kecamtan marawola, kecamatan dolo barat, kecamatan dolo selatan dan sekitaran kecamatan terdekat di kabupaten Sigi

Land is fixed, does not change, so that land has a promising investment value for most people, this is due to the tendency for the price or selling value of land to continue to increase. The need for housing for the community has increased the sale and purchase of land, the process of legality in land certification has become crucial and needs to be understood carefully. Actualization of community service through outreach regarding land law in Ngadirgo Village, Mijen District, Semarang City has the aim of increasing knowledge of understanding and knowing the importance of land registration and increasing knowledge of understanding and knowing the benefits and functions of land registration. The socialization uses power point presentation media by dividing the method into 4 main components, namely: the lecture method, the interactive discussion method, the consultation method, and the evaluation method. With the socialization related to land law, the people of Ngadirgo Village, Mijen Sub-District gained adequate insight and understanding so that later they can take care of land certification independently so as not to cause problems in the future. The land certificate bleaching program is also one of the main topics related to the socialization of land law as an effort to provide legal certainty and legal protection of community land rights based on the principles of simple, fast, smooth, safe, fair, equitable, and open and accountable so as to increase the welfare and prosperity of the community. and the country's economy as well as reducing and preventing land disputes and conflicts.

The strategic marine and fisheries potential of Situbondo Regency includes a high (106.28 tonnes per year) potential for catching sea milkfish (Chanos chanos). The neighborhood makes very little attempts to use processed sea milkfish, nevertheless. Fishermen on the Situbondo coast catch sea milkfish (Chanos chanos), which is only sold fresh and has a poor selling price. Using this chance, Dpore Meme Micro Business turns fresh marine milkfish into shredded fish with a great nutritious value. Because it has a unique flavor, a softer texture, is more fragrant and delectable, and is packed with nutrients, marine milk floss has a potential commercial opportunity and is highly alluring to the general population. There is a need for marketing development, which includes developing online marketing, expanding the marketing area, increasing collaboration with marketing networks or resellers in areas outside the city of Situbondo, as well as optimizing promotions to support product marketing. The current challenge is that the marketing and promotion carried out by the Dpore Meme Micro Enterprise is still offline and on a local scale in the Situbondo Regency area.

Indonesia is one of the countries whose residents have started using the internet in conducting buying and selling business transactions, with the increasing number of internet users and online business transactions, a marketplace, Shopee, was born. Shopee is an online marketplace platform that is used to practice buying and selling goods actively and easily. The products offered by this application are very diverse, ranging from garments, cellphones, beauty products, electronics, sports instruments, medicines, home furnishings, office stationery to food and beverages. Shopee services are implemented in interactions between producers and consumers quickly, easily and precisely. The advantages of Shopee are not only online business transactions, but Shopee is also a source of employment which is quite large and easy to work on. The sales strategy carried out by Shopee is very good so that this makes sellers and buyers more comfortable in shopping. The Shopee application is very suitable to be used as a sales medium because the promotional features provided by Shopee are able to increase the seller's sales profit. From the explanation above, the Hyunbina Collection business has a marketing method to sell products to consumers, it is necessary to use the Shopee Marketplace Sales to increase sales of women's bags. Based on the background of these problems, the authors are interested in compiling a Final Project report with the title "The Effect of Utilizing the Shopee Application in Increasing Sales of Hyunbina Collection".

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

Pengaruh Advertising dan Personal Selling Terhadap Keputusan Konsumen dalam memakai Kartu Perdana Simpati Di Kalangan Mahasiswa STIE Widya Praja Tanah Grogot. Apakah variabel advertising (X1) dan personal selling (X2) secara bersama-sama berpengaruh signifikan terhadap keputusan konsumen (Y) dalam memakai Kartu Perdana Simpati Di Kalangan Mahasiswa STIE Widya Praja Tanah Grogot. Dalam penelitian ini penulis melakukan penelitian pada Mahasiswa STIE Widya Praja Tanah Grogot. Seluruh responden berjumlah 100 orang responden. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Berdasarkan hasil penelitian diketahui nilai R sebesar 0, 671, ini berarti terdapat hubungan yang kuat dari variabel advertising (X1) dan personal selling (X2) terhadap variabel keputusan konsumen (Y), sedangkan nilai koefisien determinasi sebesar 0,439  atau 43,9% artinya variabel keputusan konsumen (Y) dijelaskan variabel advertising (X1) dan personal selling (X2) sebesar 0, 439 atau 43,9% sedangkan sisanya sebesar 56,1% dijelaskan oleh variabel lain. Nilai F hitung sebesar 39,757, sedangkan nilai F tabel sebesar 3,0902, maka F hitung > F tabel 39,757 > 3,0902. Hal ini berarti Ho ditolak dan Ha diterima. Artinya secara bersama-sama variabel bebas berpengaruh positif terhadap variabel tidak bebas. Dari hasil analisis terhadap dua variabel bebas yang terdiri dari variabel X1 advertising (X1) dan personal selling (X2) bahwa X1 berpengaruh dominan terhadap variabel Y (keputusan konsumen), dengan nilai t hitung sebesar 8,607 dan t tabel sebesar 1,6607, hal ini berarti Ho ditolak dan Ha diterima. Dan nilai persamaan regresi sebesar 0 ,989 serta koefisien beta sebesar 0, 687.

This study aims to determine the design of e-business strategies, especially in the culinary field in the Home Industry. Currently,many small and medium entrepreneurs use internet technology to increase their competitive advantage in selling culinary businesses. One popular strategy is the use of e-business, such as Facebook, WhatsApp, and Instagram to improve the performance of business operations. However,to implement an e-business strategy, sellers needa model that can attract customers so that they can generate profits. In this study the authors used a theoretical approach which only describes theories as a basis for thinking and literary methods in which this research method retrieves data from a collection of articles, journals and books from all forms of related sources. The author obtains results from research showing that E-Bussines Home Industry is able to generate promising profits and can compete and innovate to produce new products and have high selling value for the progress of Home Industry businesses, especially in the culinary field,now and in the future.

The purpose of this study: 1). To determine the effect of production costs on sales turnover, 2). To determine the effect of selling prices on sales turnover, 3). To determine the simultaneous effect of production costs and selling prices on sales turnover. This study was conducted by sampling, with purposive sampling technique, with saturated sampling. The analysis technique used was multiple linear regression, descriptive statistical methods, multiple linear regression analysis, and hypothesis testing. The results of the study can be concluded that: 1). Production costs have a significant effect on sales turnover, 2). Selling prices have a significant effect on sales turnover, 3). Production costs and selling prices have a simultaneous effect on sales turnover.

Sales and purchase agreements that occur electronically between sellers and buyers create online buying and selling. Internet and social media users in Indonesia, online E-Commerce businesses are increasingly growing. E-Commerce is business activities involving consumers, manufacturers, service providers and intermediaries using computer networks, namely the internet. E-Commerce users are also of various ages, because there are many conveniences when shopping online, just open the desired E-Commerce application, choose the items you buy and the goods arrive as desired within a few days. The increasing number of online buying and selling has indirectly influenced changes in legal regulations. The rules that apply in Indonesia are still unclear regarding electronic buying and selling. This is due to the fact that the conditions necessary for the validity of an electronic agreement have not been specifically regulated. The aim of this research is to determine the validity of electronic contract agreements in E-Commerce transactions in terms of civil law. In this research, normative research methods were used. This method involves processing data from legal regulations and applying rules or norms as the basis for research. Research results Electronic documents are binding and recognized as valid evidence to provide legal certainty regarding the operation of electronic systems and electronic transactions, especially for proof and related to legal actions carried out through electronic systems

Information systems in modern times now have a fairly important role in the progress of an organization, including in the business world. The obstacles that often arise in Small and Medium Enterprises (SME) namely on a transaction system that is still manual, with using paper to archive company data. Thus it will clearly make it difficult to control financial report data and transaction data. For this reason, it is important to earn for a certain system which able to help process transaction data and reports, which can also be useful for interested parties to overcome these obstacles. The required application system is an Accounting Information System. This research was conducted using quantitative analysis methods, namely by collecting accurate data. The aim of this research is none other than to analyze the effect of management information systems on decision making at Desi stores. The data collection method used by researchers is to create a questionnaire. The sample studied was 20 respondents using simple linear regression data analysis techniques. The influence of information systems in making decisions on selling prices at Desi Store is 67.4%. As the result of this research we can see that accounting information system for ‘Desi stores’ has played an effective and efficient role as a management tool in making pricing decisions, because most of the selling prices in 'Desi stores' use prices suggested by the official salesperson of these products. However, data processing and recording of company financial reports at 'Desi stores' still use a fairly simple method, namely with using paper to archive company data.

Increasing consumer demand, including in the fashion sector, is directly proportional to the waste generated. Unconsciously, the fashion industry is one of the contributors to global pollution. One of the contributions is with a sustainable fashion. Awareness of environmental sustainability encourages environmentally friendly clothing styles become more popular. Designers are competing to make design collections with sustainable materials, It is the ecoprint fabric motif. Ecoprint means the technique of making motifs on cloth by tracing the leaves and then boiling them. Almost 100% of ecoprint fabrics are made using natural materials that are biodegradable. Creating fabrics with ecoprint motifs requires fabric materials derived from natural fibers, both plant and animal fiber. The dyes used come from nature, including from stems, leaves, flowers, fruit skins which when boiled are able to produce the same colors as chemical substances. The motif from leaves that produce natural colors, arranged in such a way is created kind of motif formation. Experimental methods of various in arranging leaves and flowers will produce unique different styles of motifs. Ecoprint as an alternative to sustainable Indonesian ‘Wastra’ expected will become more popular because of the uniqueness of the motifs, sustainable and the high selling price.

It is hoped that the gluten free roll cake with dori fish substitute with gotu kola leaf jam can be a snack variant that can be accepted by consumers, as well as provide sponge cake technique knowledge in making roll cake. The aims of this study were: 1) To find out the composition of the ingredients of the gluten free roll cake product, substitution of dori fish with gotu kola leaf jam. 2) Knowing the public's acceptance of gluten free roll cake substitution of dori fish with gotu kola leaf jam. The methods used in this study are library methods, experiments, hedonic tests, laboratory tests and documentation. The experimental stages in this study consisted of 2 stages, namely preliminary research and main research. The results of the study showed that the gluten-free roll cake product with the addition of 25% dory fish was the most preferred product by the panelists. The hedonic test was carried out by 35 untrained panelists who filled out a complete questionnaire. The nutritional content of gluten free roll cake with dori fish substitute with gotu kola leaf jam per 100 g is 44.68% carbohydrates, 22.08% fat, 17.22% protein, and 23.61% fiber. The technique used in making gluten free roll cake substituting dori fish with gotu kola leaf jam is the sponge cake technique. Suggestions that can be given are: 1) It is necessary to calculate the Nutrition Label Reference (ALG) for gluten free roll cake substituted for dori fish with gotu kola leaf jam 2) It is necessary to carry out a cost analysis to find out the basic cost of production and the selling price of the gluten free roll cake substituted for dori fish with gotu kola leaf jam, 3) In subsequent studies dori fish was replaced or substituted with other ingredients.

Marketing a product at first glance is easy, but it needs the right method of what marketing means that is right on target so that it can be in accordance with the expected goals and get profits or profits as expected, through techniques of fsn the right theories in managing business ventures, especially in marketing management so that in buying and selling goods or services offered by business actors the best ones are actually chosen. The aim of this research is to find out and explain the implementation of the Marketing Management course to increase the income of a Beauty Salon Make-up Business and the factors that can increase the income of a Beauty Salon Make-up business. The research method was carried out through a sociological juridical approach because to find out how far the Implementation of Marketing Management Courses for Increasing Revenue for Make Up Salon Businesses (Case Study of Alumni of the Cosmetology Study Program Alumni of the Social Welfare Academy of Mrs. Kartini Semarang. The increase in the salon make-up business is growing because of the progress of the cosmetic business that is circulating in the market. This is supported by the fact that many women want to look prettier and more attractive, so they go to salons to beautify their facial makeup. Salon make-up business owners to be smarter in managing their business, both the skills of the makeup artist who always keeps abreast of the latest makeup models and modern and adequate make-up equipment according to current developments.

Abstract: The number of lemang entrepreneurs typical food of Bolo Village is decreasing even from lemang entrepreneurs who are still in production, their sales volume is decreasing. The main factors that cause this condition are low business management skills, no touch of technology, unattractive product displays, dirty and dusty, unhygienic, no labels and packaging so that it has an impact on reducing people's buying interest. Another problem faced by partners is that the production of lemang does not last long, as well as the low ability of partners to make jam as a complementary product from lemang. The activity methods used in community service activities include assistance in the form of changing mindsets regarding business management, training, and practice, as well as tool design as well as design/brand and packaging development. At each stage of the activity an evaluation is carried out both process evaluation and outcome evaluation so that the output of the activity can be measured. The results of this activity: 1) there is a change in mindset regarding business management; 2) the innovation of Lemang products; and 3) the existence of a label/brand design and product packaging

In developing a business or sale is to follow technological developments including the use of systems for buying and selling interactions. There are already many sellers who make buying and selling interactions online. In addition, to develop a business, it is also necessary to predict future sales so that the seller knows and prepares the number of goods to be sold to avoid shortages or excess quantities of goods. To find sales predictions, various methods can be used, one of which is Double Exponential Smoothing method. Double Exponential Smoothing  method is the time series method that uses data from the past to predict the next period. The data processed is sales data at Dasni clothing stores for one year. The results obtained are in the form of a sales prediction system for the next 3 months period which calculates the level of prediction accuracy using MAPE (Mean Absolute Percentage Error) with the smallest error sought because the smaller the error, the more accurate it is to predict the number of sales in the next period. This prediction system is also designed using the PHP programming language.

ABSTRACT The rapid development of technology has a very large effect in various fields. One of them is in the field of buying and selling business, which is getting higher and higher competition between business actors. One of the strategies to increase sales is to implement a recommendation for goods, but from the various categories of goods in the store, there are products that are not in demand by customers, so that if left alone, the products that are not in demand will not sell well and will make the accumulation of goods in the store, in addition to that with the many categories, it makes some customers confused to choose products that suit their wishes buyer. Therefore, the author conducts an assessment first by conducting a literature study, which finally the purpose of this study is to make it easier for users and business owners to recommend goods in the store and determine the desired product by implementing a recommendation system on the Rameiki Mart Store website which is taken from the amount of data, this is also beneficial for store owners because the existence of this recommendation system can help as a means of product promotion , as well as in recommendations for the purchase of goods. In this study, the researcher created a recommendation system using the a priori algorithm method.