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Muhammad Abdullah Mafahir; Nofi Puji Lestari; Ferdiyan Yefta Melkisua Berelaka; Agustina Puji Nilamsari; Adhelia Ayu Putri +1 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Through the Field Work Lecture (KKL) program at PT Yakult Indonesia Persada, this community service activity was carried out with the aim of providing practical experience for students related to the implementation of Human Capital Management (HCM) in the industrial world. This program not only aims to provide theoretical insight, but also introduces students to the application of important concepts in human resource management in companies. The focus of the activity covers various aspects, such as the recruitment process, training programs and career development, and the reward system implemented at PT Yakult. This activity also provides an understanding of the important role of HCM in improving company performance through effective employee management. The results of the activity show that PT Yakult has developed a continuous training pattern aimed at improving employee competencies as a whole. In addition, the company also conducts employee talent mapping that allows for a systematic career path, which provides development opportunities for each individual within the company. The benefits obtained by students from this activity are not only increased knowledge of HCM, but also strengthened analytical skills, developed professional attitudes, and preparedness to face challenges in an increasingly dynamic workplace. Therefore, this KKL program is a very important tool for building stronger synergy between universities and the industrial world, so that students can be better prepared and competent in facing the ever-growing needs of industry.

Puput Mulyono; Singgih Purnomo

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

Dawet Ayu in Banjarnegara Regency is one of the traditional culinary micro, small, and medium enterprises (MSMEs) that until now is still able to survive and continue to grow. This typical beverage product not only has cultural value, but also has the potential to be a promising economic source for the local community. However, the reality on the ground shows that Dawet Jabung's business actors are still facing various serious obstacles. Limited understanding of business management, difficulties in calculating production costs in detail, and inability to determine the right selling price of products are the main obstacles. In addition, the low knowledge related to aspects of marketing, promotion, and business communication strategies makes it difficult for this business to expand the market. As a result, some business actors have actually experienced a significant decrease in sales from year to year. To answer these challenges, community service activities are carried out through two approaches, namely Action and Quality Awareness and Rapid Rural Appraisal (RRA). Action and Quality Awareness are carried out through extensive counseling, lectures, and mentoring aimed at increasing the knowledge of business managers. In this activity, business actors are guided to understand the importance of financial recording, cost management, and strategies to improve product quality. Meanwhile, the RRA method is used to identify real needs in the field, as well as prepare training, mentoring, and coaching programs that are relevant to business conditions. The results of the activity showed an increase in the ability of partners to classify production costs into the categories of raw materials, labor, overhead, marketing, and transportation. In addition, business actors are now more skilled in determining selling prices based on the realization of costs incurred, not just estimates. They also began to compile simple bookkeeping related to assets, debts, and capital, so that business management became more professional, transparent, and sustainable

Intan Nur Fitriyani; Quratih Adawiyah; Rika Handayani; Fitriyani Nasution; Dinda Salsabila Ritonga

Sevaka : Hasil Kegiatan Layanan Masyarakat 2025 STIKES Columbia Asia Medan

Typhoid fever is an infectious disease caused by the bacterium Salmonella typhi, commonly found in developing countries, including Indonesia. Prompt and accurate treatment is crucial to prevent serious complications in patients. One way to assist in diagnosing typhoid fever is by applying machine learning methods to classify patient data. The Naive Bayes method is one of the machine learning algorithms frequently used in medical data classification due to its strong ability to handle large and complex datasets. This article discusses the application of the Naive Bayes method for classifying typhoid patient data at Rantauprapat General Hospital (RSUD Rantauprapat). By utilizing medical data that includes clinical symptoms, laboratory test results, and patients’ medical histories, the Naive Bayes model can provide fairly accurate predictions regarding the likelihood of a person having typhoid fever. The research findings indicate that Naive Bayes is reliable in predicting typhoid diagnoses with adequate accuracy, thereby supporting healthcare professionals in making faster and more precise decisions. It is expected that the implementation of this method can accelerate the diagnostic process and improve the quality of healthcare services at RSUD Rantauprapat, as well as in other regions.

Syaiful Amrial Khoir; Maesaroh Maesaroh

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

The development of digital technology provides significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve the quality of their product promotions. However, most MSMEs fostered by Sharia cooperatives still face obstacles in utilizing the latest technology, particularly artificial intelligence (AI), as an effective and efficient promotional tool. Given this situation, this community service activity was carried out with the aim of increasing the capacity of MSME members in utilizing AI technology to create more attractive product promotional content that aligns with digital marketing trends. The activity took place at Kedai Fatiya Sukodono in July 2025, coinciding with the BMT Insan Mandiri Sukodono Branch member gathering. The methods used included counseling on the importance of AI-based digital marketing, technical training on using AI applications for content design, and hands-on practice in creating promotional materials by participants. A total of 40 MSMEs from various sectors, such as culinary, fashion, and services, participated in this activity. The results showed an increase in participants' knowledge and skills in creating more creative, professional, and cost-effective promotional content. In addition, participants also gained a better understanding of digital-based promotional strategies that can increase market reach. Thus, this community service activity provides a real contribution to strengthening the competitiveness of MSMEs in the era of digital transformation, while also supporting the role of sharia cooperatives as partners in empowering the people's economy

Muhammad Dhafa Pratama; Zulvia Khalid

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of reputation, organizational culture, and self-development opportunities on athlete loyalty. The sample in this research consists of all active athletes of Hangtuah Jakarta Basketball Club, totaling 60 individuals, selected using the total sampling method. Data were collected through the distribution of questionnaires developed using a Likert scale as the measurement tool. The data were analyzed with the help of SPSS version 22. The results of the study indicate that all three independent variables reputation, organizational culture, and self-development opportunities partially have a significant influence on athlete loyalty at Hangtuah Jakarta Basketball Club. Specifically, the analysis revealed that reputation significantly affects athlete loyalty, as athletes tend to stay loyal to organizations they believe hold a strong public image and credibility. Furthermore, organizational culture was found to play a critical role in fostering loyalty, with athletes expressing greater commitment when they feel aligned with the club’s values and mission. Lastly, opportunities for self-development were also identified as a major determinant, as athletes who perceive the club as providing personal and professional growth are more likely to stay loyal. This study contributes valuable insights into how sports organizations can enhance athlete retention by focusing on these three key areas, thereby fostering long-term commitment and success. The findings are relevant for sports managers and organizations aiming to improve athlete engagement and loyalty in competitive sports environments.

Monalisa Palalangan, Monalisa Palalangan; Tutik Rahayu; Hernandia Distinarista

Jurnal Mahasiswa Ilmu Kesehatan 2025 STIKes Ibnu Sina Ajibarang

The knowledge and acceptance of nurses toward patients with HIV/AIDS (PLHIV) play a crucial role in improving the quality of nursing care. A lack of knowledge and insufficient understanding can lead to poor care quality and health outcomes for PLHIV patients. This study aims to analyze the relationship between nurses' knowledge level and stigma toward PLHIV. This study used a correlational analytic design with a cross-sectional approach, where data were collected from 63 respondents, consisting of nurses working in hospitals, specifically in the PLHIV wards. Data were analyzed using the Chi-Square test to examine the relationship between the variables of nurses' knowledge and stigma toward PLHIV. The results showed that 63.5% of nurses had adequate knowledge about HIV/AIDS, while 14.3% had insufficient knowledge. The majority of nurses working in PLHIV wards demonstrated sufficient understanding, which could potentially influence their acceptance attitude toward patients. Statistical analysis revealed a significant relationship between nurses' knowledge level and stigma toward PLHIV (p < 0.05). This highlights the importance of improving nurses' competence through continuous training and education to reduce stigma and enhance professionalism in providing care to PLHIV patients. This study is expected to serve as a basis for the development of educational and training programs for nurses to improve their understanding of HIV/AIDS and minimize stigma toward PLHIV.

Missella Anugrah Widia; Purwatiningsih Purwatiningsih

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

PT. CKL Indonesia Raya is a national logistics company established in 2015 in Jakarta, providing services in land, sea, air, and export-import logistics. Recognized for its professionalism and discipline, the company was awarded “Airfreight Forwarder of the Year 2024” by Supply Chain Indonesia. Employee productivity plays a crucial role in determining organizational success, and factors such as work culture and discipline are key in shaping a productive and competitive work environment. This study aimed to analyze the influence of work culture and discipline on employee productivity at PT. CKL Indonesia Raya. The research employed a quantitative method with a survey approach, using questionnaires distributed to 86 employees as respondents. Validity and reliability tests confirmed the appropriateness of the instrument. Data analysis was conducted using t-tests and F-tests. The results showed that both work culture and discipline had significant partial effects on employee productivity (t-count = 4.550 and 5.116 > t-table = 1.663; sig. = 0.001 < 0.05). Furthermore, the simultaneous test indicated a significant combined effect (F-count = 125.092 > F-table = 3.10; sig. = 0.001 < 0.05). These findings demonstrate that strong work culture and high discipline significantly contribute to enhancing employee productivity. Therefore, companies are advised to strengthen these factors through consistent policies, clear communication, and fair implementation to further improve employee performance and organizational competitiveness in the logistics industry.advised to strengthen both through fair and consistent policies to improve performance and competitiveness.

Fransiska Natalia Desita; Pipiet Niken Aurelia; Wihelmina Maryetha Yulia Jaeng

Jurnal Projemen UNIPA 2025 Universitas Nusa Nipa Maumere

This study aimed to analyze the mechanism of determining the cost of drafting a Sale and Purchase Deed  (AJB) based on behavioral accounting aspects at the office of Notary and Land Deed official (PPAT) gervatius Portasius Mude, S.H., M.H in Sikka Regency. The problems raised in this study included how the menchanism of AJB cost determination was carried out and how behavioral accounting aspects were applied in this practice. The study employed a qualitative descriptive approach with a case study method. Data were obtained throught interviews, observation, and documentation, then analiyzed using five behavioral accounting aspecst according to Suartana (2010), namaly : firm theory and managerial behavior, budgeting and planning, decision-making, control, and reporting. The results showed that the determination of AJB costs was not solely based on ATR/BPN regulations of 1%, but also considered the client's socio-economic flexibility. The mechanism of cost determination was conducted orally and through negotiation. Values such as ethics, professionalism, and service became important considerations in decision-making. The findings implied that managerial decisions in AJB cost determination were strongly influenced by individual behavior, leadership characteristics, and socio-contextual considerations.This study aligns with agency theory, which emphasizes the principal-agent relationship between clients and Notary/PPAT, as well as the importance of transparency and control in minimizing conflicts of interest

Muhammad Daffa; Setyani Dwi Lestari

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Football supporters are often referred to as the "12th player" due to their crucial role in creating a lively match atmosphere and boosting players' morale. Nearly every province or city in Indonesia has its own football club and a passionate fanbase. Notable examples include The Jakmania (supporters of Persija Jakarta), Bobotoh (Persib Bandung), and Bonek (Persebaya Surabaya). The challenges faced by these supporters extend beyond organizational involvement and relate closely to their ability to manage and allocate time effectively between work and non-work domains. For members of The Jakmania who are also employed, balancing professional responsibilities, personal life, and supporter-related activities has become a significant issue. This study aims to examine the influence of Motivation (X1) on Work-Life Balance (Y), as well as the influence of Organizational Culture (X2) on Work-Life Balance (Y) among working members of The Jakmania Ciledug, Tangerang City. The research utilized probability sampling through a simple random sampling method to ensure randomness and avoid selection bias, thereby enhancing the representativeness of the sample. The total population consisted of 112 members, and using the Slovin formula, a final sample of 53 respondents was determined. The analysis was conducted using multiple linear regression, assisted by SPSS version 25 and Microsoft Excel 2017. The findings reveal that Motivation (X1) has a positive and significant influence on Work-Life Balance (Y), and Organizational Culture (X2) also has a positive and significant influence on Work-Life Balance (Y).

Yuli Dwi Setyorini; Sri Wahyuni; Apriliani Yulianti

Jurnal Mahasiswa Ilmu Kesehatan 2025 STIKes Ibnu Sina Ajibarang

This study examines the relationship between nurses’ physical and mental workload and the implementation of patient safety at Baitul Hikmah General Hospital Kendal in 2025. Patient safety is a critical component of healthcare quality, and nurses, as the front-line providers, are directly involved in ensuring that safety standards are consistently maintained. However, high job demands often contribute to both physical and mental workload, which may affect compliance with patient safety practices. The research employed an analytical survey design with a cross-sectional approach, involving a total of 55 nurses from the emergency and inpatient units, selected using a total sampling technique. Data were collected through structured questionnaires assessing physical workload, mental workload, and adherence to patient safety procedures. Descriptive results showed that most respondents were in their productive age group, held a Diploma in Nursing, and had more than five years of clinical experience. The inferential analysis revealed a significant relationship between physical workload and patient safety (p-value = 0.023), whereas no significant relationship was found between mental workload and patient safety (p-value = 0.089). These findings suggest that while physical workload has a measurable impact on the implementation of patient safety, non-physical factors such as emotional maturity, professional responsibility, and coping strategies may play a more crucial role in ensuring safe and effective patient care. The study highlights the need for hospital management to address workload distribution and strengthen supportive measures that enhance nurses’ resilience and adherence to patient safety standards.

Indah Djubaedah; Sri Wahyuni; Apriliani Yulianti

Jurnal Mahasiswa Ilmu Kesehatan 2025 STIKes Ibnu Sina Ajibarang

Patient safety is a critical component of healthcare services, particularly as it directly impacts patient outcomes and the quality of hospital care. Nurses, as the frontline health professionals, play an essential role in implementing patient safety standards. This study aimed to analyze the relationship between nurses’ knowledge and attitudes toward the implementation of patient safety at Baitul Hikmah General Hospital Kendal. A descriptive correlational design with a cross-sectional approach was employed. The study recruited 78 nurses using a total sampling technique, and data were collected through questionnaires that had been previously tested for validity and reliability. The results indicated that the majority of nurses demonstrated good levels of knowledge and attitudes, which were reflected in their adherence to patient safety practices. Bivariate analysis using the Spearman Rho test revealed a significant relationship between nurses’ knowledge (p-value = 0.008; r = 1.000) and attitudes (p-value = 0.008; r = 0.297) with the implementation of patient safety. These findings suggest that better knowledge and positive attitudes among nurses significantly contribute to the proper implementation of patient safety protocols. Consequently, continuous education, training, and awareness programs are necessary to strengthen nurses’ knowledge and attitudes, thereby improving the quality of healthcare services and minimizing risks to patient safety in hospital settings.

Muhamad Rafly Anshaory; Rusmini Icha Indryani; Zulfa Zakiatul Hidayah

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

This community service program was carried out by students of Universitas Pelita Bangsa in Karangsetia Village, Karang Bahagia District, Bekasi Regency, as a concrete effort to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in facing the challenges of digitalization. MSMEs in this area still encounter various obstacles, such as the absence of formal business legality, limited understanding of branding strategies, and minimal utilization of digital technology for both marketing and payment systems. These conditions have weakened business competitiveness and hindered the growth of local enterprises. The program focused on three interrelated aspects: legal compliance, brand development, and digital adoption. Business legality was facilitated through the issuance of the Business Identification Number (NIB), which provides legal certainty while granting access to government programs and financial institutions. Branding was strengthened by designing logos, banners, and simple promotional media to enhance business identity, professionalism, and consumer appeal. Digitalization was promoted through business registration on Google Maps to improve visibility, and the adoption of the Quick Response Code Indonesian Standard (QRIS) as a cashless payment method that is efficient, secure, and widely accepted. The methods employed included observation, socialization, mentoring, and participatory evaluation with business owners. The results demonstrated significant progress, as most MSMEs successfully obtained legal registration, adopted QRIS in daily transactions, registered their businesses on Google Maps, and developed clearer visual identities. This program had a positive impact by increasing entrepreneurial confidence, expanding market reach, and fostering awareness of the importance of digital transformation. Overall, the community service program contributed to strengthening the competitiveness, sustainability, and independence of MSMEs in Karangsetia Village, while supporting the development of the local economy.

Kadek Ayu Ekasani; Putu Dian Yuliani Paramita; Ida Ayu Gayatri Kesumayathi

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study aims to analyze students’ perceptions of foreign language learning and its impact on their readiness to enter the international job market. The research employed a descriptive qualitative method, collecting data through questionnaires distributed to 100 students from various study programs across multiple faculties. The study explored students’ experiences in learning foreign languages, including perceived challenges, motivations, and the effectiveness of teaching strategies applied in the classroom. The findings indicate that foreign language proficiency has a positive correlation with students’ confidence levels, especially when facing cross-border professional challenges, international collaboration, and communication with global stakeholders. Students reported that while foreign language learning at the university is generally effective, there are areas for improvement, particularly regarding the integration of real-world contexts, industry-specific vocabulary, and interactive practice opportunities. Furthermore, the study revealed that students value opportunities for cultural exposure, international internships, and collaboration with foreign peers as part of their learning experience. Based on these findings, universities are recommended to adopt strategies such as curriculum integration, practice-based teaching methods, interdisciplinary projects, and strengthening international partnerships to better prepare students for global employment. The study concludes that foreign language mastery is not only a linguistic skill but also an essential social, cultural, and professional capital that enhances graduates’ competitiveness in the global job market. Ultimately, developing comprehensive language skills, combined with intercultural competence, will equip students with the adaptability, confidence, and communication abilities required to thrive in diverse international work environments.

Helda Zerlyfera; Dwi Nurmawaty; Ade Heryana; Rini Handayani

Jurnal Riset Rumpun Ilmu Kesehatan 2025 Pusat riset dan Inovasi Nasional

Work stress is a prevalent and complex phenomenon frequently encountered by inpatient nurses as a result of the intense physical, emotional, and psychological demands inherent in their professional responsibilities. Nurses are required to deliver high-quality care under conditions of time pressure, emotional strain, and patient diversity, which can increase their susceptibility to stress. Individual factors—including age, gender, marital status, years of service, personality type, and self-assessment—play a crucial role in shaping nurses’ capacity to adapt to these pressures and maintain their performance. This study aims to comprehensively describe the influence of individual factors on work stress among inpatient nurses at RSUP Dr. Sitanala in 2025. Employing a quantitative descriptive design with a cross-sectional approach, a total of 34 inpatient nurses were recruited using total sampling. Data were collected using the NIOSH Job Stress Questionnaire, which measures multiple aspects of job-related stress. The results indicate that younger nurses, those with shorter work tenure, and individuals exhibiting type A personality traits are more vulnerable to experiencing high levels of stress compared to their counterparts. These findings underscore that individual characteristics significantly contribute to variations in work stress levels. The study emphasizes the importance of developing responsive human resource management strategies, such as stress management training, mentoring, and supportive work environments, to strengthen resilience and improve nurses’ well-being. By identifying and addressing these individual factors, healthcare organizations can enhance employee retention, promote patient safety, and ensure sustainable quality of care.

Nirma, Oliva Nurhayati; Rikardus Nasa; Antonius M. K. Naro

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

The purpose of this research is to find out how the professional competence of teachers in utilizing ICT in the teaching and learning process at SMPN 6 Poco Ranaka, East Manggarai. This research is qualitative research, using a qualitative descriptive design that describes the professional competence of teachers, especially in utilizing ICT in learning starting from the process of planning, implementing, and evaluating. There are ten teachers as the subject of this research. The data collection instruments used observation and interviews. In this study, researcher can conclude that in teaching preparation showed that there were only seven of ten teachers used ICT in classroom learning and they also prepared material and ICT services. Meanwhile, there were three teachers which are not ready to use ICT in the teaching preparation. In utilization while teaching process showed that seven of ten teachers who were ready to used ICT, but sometimes the teachers were used ICT only as needed because the ICT needs of each subject teacher are different. The last, in utilization in teaching evaluation activities showed that teachers used ICT in certain activities, such as keep an archive of students' daily grades by utilizing ICT, in the other side the teachers who were more dominant in using ICT during the evaluation were ICT subject teachers.

Adnan Genawi; M. Jhon; N. Achmad Jabrial; Ishak Traindra; Arif Supriatna

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This qualitative research investigates the influence of work motivation and work environment on employee performance within PT Yusen Logistic Indonesia's warehouse division. Through comprehensive interviews with maritime professionals, educators, and industry experts, this study addresses critical gaps in understanding workforce dynamics in maritime logistics operations. The research employed thematic analysis of semi-structured interviews with 45 participants across three stakeholder groups: operational staff, maritime educators, and industry professionals. Findings reveal that intrinsic motivation factors, particularly career development opportunities and safety recognition, demonstrate stronger correlation with sustained performance than monetary incentives. Work environment quality, including infrastructure adequacy and shift management, serves as a significant moderator affecting motivation–performance relationships. In addition, this research highlights that supportive leadership and open communication further strengthen employee engagement and commitment in high-pressure warehouse operations. Respondents consistently emphasized the importance of aligning organizational goals with individual career aspirations, particularly in a sector where safety and efficiency are paramount. The study also identifies that investment in ergonomic facilities, digital monitoring systems, and structured training programs reduces fatigue and error rates, thus promoting both productivity and safety compliance. The implications extend beyond company-level management to broader maritime education and policy-making. The integration of motivational strategies into vocational curricula can better prepare graduates for the realities of port and logistics operations. Moreover, the findings contribute to developing sustainable logistics practices that balance efficiency, employee well-being, and long-term organizational competitiveness. Overall, the research provides evidence-based recommendations for maritime vocational training programs, human resource management, and port operations strategies in Indonesia’s rapidly growing logistics sector.

Muhammad Dwi Arif; Akbar Prakoso; Pantjadjatmika; Syafril Zulmaidi; Octi Avriani

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This research employs a qualitative approach to investigate how corporate brand image shapes the quality of maritime services, using a comprehensive stakeholder perspective within the Indonesian shipping industry. The study adopts PT. Multi Jaya Samudra’s TB. Maiden Central operations as its focal case, gathering insights from maritime professionals, academic experts, and industry practitioners to better understand the interconnection between brand perception and service delivery. Data were collected through semi-structured interviews with 65 participants, followed by a thematic analysis to identify emerging patterns. The results highlight that corporate brand image plays a substantial role in influencing how service quality is perceived, with a positive correlation of 79.8% found between brand strength and customer satisfaction. Key themes emerging from the analysis include the enhancement of professional trust, the incorporation of educational elements into industry practices, and the promotion of operational excellence. A robust and reputable brand is shown to provide shipping companies with a distinct competitive edge, while also aligning with broader objectives such as sustainable maritime growth and the adoption of digital innovation. Beyond practical business value, the research enriches the field of maritime business management by presenting a stakeholder-driven framework for brand development, offering opportunities for the integration of industry-relevant curricula in maritime vocational education, and promoting sustainable transportation practices. These findings yield actionable implications for Indonesian shipping enterprises that aim to strengthen brand positioning, improve service performance, and remain competitive in an increasingly dynamic and environmentally conscious maritime sector.

Junaidi Junaidi; Jaja Suparman; Natanael Suranta; Siska Yoniessa; A. Nurfajri Irwan +1 more

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

This qualitative research investigates the critical factors inhibiting ship arrival efficiency and their impact on shipping agency performance at PT. Berkah Tata Baruna Banten Branch. Through comprehensive interviews with maritime professionals, port operators, and agency management, the study examines three primary variables: pilot tugboat services, cargo loading-unloading productivity, and document processing efficiency. Utilizing thematic analysis and narrative synthesis, findings reveal significant operational integration challenges that directly affect agency performance metrics. The research demonstrates that synchronized maritime service delivery substantially influences stakeholder satisfaction and business sustainability. Results indicate that technological integration barriers, communication gaps, and human resource development needs constitute primary obstacles to optimal port performance. Beyond identifying constraints, the study highlights how fragmented coordination between service providers creates inefficiencies that extend vessel turnaround times and increase operational costs. Respondents emphasized that transparent communication channels, standardized documentation procedures, and adequate training programs are essential to building resilient port systems. Moreover, the research shows that investment in digital platforms for real-time data sharing could accelerate clearance processes, while workforce development initiatives would ensure higher service reliability. The study contributes theoretically by developing frameworks of integrated maritime service performance and practically by offering policy-oriented recommendations to strengthen agency competitiveness. Overall, the findings provide valuable insights for stakeholders seeking to enhance Indonesia’s maritime logistics capacity, aligning operational improvements with the nation’s broader economic and global shipping ambitions.

Marihot Simanjuntak; Akhmad Gifari Multazam; A. Nurfajri Irwan; Fitri Mulyana; Aji Permana

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

This study investigates the relationship between brand image and service quality in maritime towage operations, using TB Maiden Central of PT. Multi Jaya Samudra as a case study. The research employs a descriptive quantitative approach supported by qualitative thematic analysis. Data were collected from 100 respondents through questionnaires and interviews with stakeholders including ship agents, pilots, and company personnel. Results show that brand image significantly influences service quality, with a positive impact reaching 79.8%. Key determinants include safety reputation, operational timeliness, professionalism, and environmental stewardship. The qualitative analysis highlights how visible safety practices and punctual operations reinforce brand credibility. Beyond statistical findings, the study reveals that trust and reliability play a central role in shaping customer perceptions, with stakeholders emphasizing the importance of transparent communication and consistent service delivery. Moreover, environmental responsibility, such as reducing emissions and complying with green port initiatives, strengthens the company’s image in the eyes of global partners. The integration of quantitative and qualitative insights provides a more holistic understanding of how operational performance directly influences market competitiveness through brand positioning. Findings contribute to maritime management scholarship by extending service quality frameworks into towage contexts, while also offering practical implications for enhancing competitiveness and sustainability. Overall, the study underscores the urgency of aligning brand image with operational excellence to meet rising global standards in maritime services and ensure long-term business growth.

Muhamad Wisnu; Neng Desti Ramadhani; Istikhori Istikhori

Jurnal Budi Pekerti Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Improving the quality of education is one of the main priorities in developing a highly competitive human resource. In this context, excellent leadership serves as a key element that determines the direction, strategy, and success of educational transformation across all levels of education, from primary education to higher education. This article examines the urgency of visionary, inspirational, and adaptive leadership in driving the improvement of educational quality in a dynamic and complex era of change. Using a qualitative approach through literature review, policy document analysis, and observation of leadership practices, the study finds that effective educational leadership can foster a positive organizational culture, enhance motivation and participation among all stakeholders, and optimize innovation and professionalism among educators. Beyond managerial skills, excellent leadership is characterized by moral integrity, communication proficiency, collaborative abilities, and strategic decision-making skills that significantly impact learning quality. The findings indicate that educational reform cannot succeed without strong, consistent, and quality-oriented leadership. Furthermore, the development of leadership capacity within the educational ecosystem, including school principals, higher education leaders, and program administrators, should be a priority agenda in formulating policies and educational practices in Indonesia. Therefore, this article provides important implications for policymakers, educational practitioners, and researchers to design sustainable, innovative, and responsive leadership development programs. It also emphasizes the significance of leadership as a key factor in achieving high-quality, sustainable education capable of competing at the global level. The study underscores that investing in leadership development is not only a strategy to enhance educational outcomes but also a necessary step in ensuring that Indonesia’s education system can adapt to rapid changes and meet international standards.