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This research aims to examine in depth the marketing strategy in increasing the interest of new students at SD Negeri 17 Palu, what are the supporting and inhibiting factors for educational marketing carried out by the school principal. The type of research method used is a qualitative research method with a descriptive approach. The location used as an object by researchers is SD Negeri 17 Palu. Data collection techniques in this research are through observation, interviews and documentation. Data analysis was carried out in three stages, namely data reduction, data display, and conclusion drawing/verification. The results of interviews with school principals revealed that in marketing or promoting the school, they continued to maintain the existence of the school by prioritizing the quality of the products and services offered. However, as time went by, the quality of the school decreased due to inadequate marketing strategies, which led to a decline in the quality of the school. Interview results from school operators show that from 2022 to 2024, there will be a significant decline in the number of students enrolling at Palu 17 Public Elementary School. Data analysis shows that in 2022, the number of registrants reaches its peak, but then decreases by 15% in 2023 and 10% in 2024. Recommendations that can be given involve increasing focus on a more specific target audience, improving the quality of marketing campaigns, and strengthening collaboration with related parties, such as local communities.

Natural resource management in Indonesia brings complex conflicts involving stakeholders and the use of natural resources. In particular, the natural resource management paradigm needs to be changed to deal with oil palm-related conflicts in border areas, which have the potential to increase tensions between countries. This research aims to determine the effectiveness of natural resource management policies in Indonesia's border regions, with a focus on conflicts related to palm oil. The research method used is qualitative with a literature study approach, involving in-depth analysis of various sources of information such as scientific journals, government reports and other related literature. The research results show that conflicts related to natural resources tend to be triggered by social and economic inequality, as well as neglect of environmental problems. The importance of managing conflict efficiently using models such as negotiation and facilitation is apparent. Involving local actors, including the community, in making policies has a crucial role in ensuring the suitability of policies with community aspirations. Indonesia has adopted sustainable policies, but barriers such as perception and lack of coordination between levels of government still need to be overcome. Therefore, this research suggests creative and forward-thinking solutions, including civil service reform, increasing ecotourism, and developing active community participation as prospects towards natural resource management.

The era of globalization that we are living in has brought major changes in various aspects of human life. In the midst of the era of globalization, new challenges and opportunities emerge. Society is becoming more open to different cultures and world views. The birth of artificial intelligence (AI) has become a historical milestone that defines the journey of human technology. However, the role of AI is not only limited to the business sector. In everyday life, we interact with virtual assistants, recommendation systems, and other AI technologies. Qualitative research is a research approach that aims to understand and explain social phenomena through in-depth analysis of non-numerical data. This research method is more inductive, where theory develops as data is collected and analyzed. The data collection process in qualitative research involves direct interaction with participants (interviews and FGDs), in-depth observation, or data analysis. Qualitative data analysis involves the process of coding, categorizing, and organizing patterns of findings. Using qualitative analysis software such as NVivo or Atlas.ti can make complex data management and analysis easier. The time period used in this research is 4 months, starting September 2023 – December 2023. The research results show that AI can have both positive and negative influences on Generation Z. Apart from that, AI is also able to have positive and negative impacts on Generation Z. This research even shows extraordinary and unexpected findings.

The learning motivation of grade 2 students at SD Negeri 1 Kualasimpang is still relatively low. This is shown by the lack of enthusiasm of students in participating in learning. This research aims to determine the effect of the Scramble learning model on the learning motivation of grade 2 students at SD Negeri 1 Kualasimpang. This research uses a quasi-experimental research design with a pre-test and post-test design approach. The research sample was 25 grade 2 students at SD Negeri 1 Kualasimpang. The research instrument used was a student learning motivation questionnaire sheet. The results of the research show that there is a significant influence between the Scramble learning model on the learning motivation of grade 2 students at SD Negeri 1 Kualasimpang. This is proven by the sig (2-tailed) value of 0.000 < 0.05. This research concludes that the Scramble learning model can increase the learning motivation of grade 2 elementary school students. The Scramble learning model can be an alternative learning model that can be applied by teachers to increase student learning motivation.

Career is the work-related activities and achievements obtained by an individual and the jobs handled during working life. In the career planning process, students' skills and talents are used in accordance with career planning goals. Research that uses qualitative research with a case study approach. Qualitative research is research produced using written and spoken words, as well as activities that can be studied. The methods used in collecting data are observation, interviews and documentation. Which was carried out at the MAN 1 Nganjuk location, with primary data from class XI students and secondary data from MAN 1 Nganjuk bk teachers. The research carried out aims to look at the career planning of MAN 1 Nganjuk students based on the aspects that students need in planning their careers. The resulting research shows that MAN 1 Nganjuk class XI students have planned their careers according to the students' interests, talents and potential, based on aspects of knowledge, attitudes and skills. To be able to determine the right career choice, students must have the skills to determine adequate career planning because career choices can determine future success.

In a global era that confronts organizations with intense business competition, performance assessments need to be carried out in a more aggregate or comprehensive manner that includes every member of the organization. The classical view that considers assessment only appropriate for subordinates must be abandoned and the assessment process must be carried out as something that has an impact on the organization. Therefore, a performance assessment strategy is needed that can reduce the obstacles that were previously needed. One strategy that can be used is to utilize constructive feedback so that problems that arise can be resolved and resolved in a focused manner. Constructive feedback is valuable response that focuses on improving employee performance. Constructive feedback is about being supportive so that the leader's feedback influences positive behavior change. In this article, the author conducted a literature study to find out the work culture at Netflix that makes employees feel at home, as well as analyzing the types and functions of feedback used by the company, so that they can achieve success. When it comes to constructive feedback, Netflix prioritizes an open and honest approach. Employees are expected to provide feedback to each other, including feedback to their superiors. It's important to remember that feedback can have a lasting positive impact on performance.

The social media platform TikTok has grown rapidly as one of the main platforms for creative expression and information exchange. This article discusses the use of video editing tools provided by TikTok in creating interesting learning materials for students. We analyze TikTok's creative features including visual effects, music, and quick edits, and illustrate how to apply them to learning. This research involves a qualitative approach through case studies, focusing on the teacher's experience in creating learning materials with the TikTok video editing tool. The findings show that this approach can motivate students by providing visual content that matches the preferences of the younger generation. Students' positive response to this approach indicates increased engagement and interest in learning. However, challenges in utilizing TikTok's video editing tools are also acknowledged. Integrating creativity with substantial content and ensuring the integrity of education is maintained are some of the aspects that must be considered. Ethical and privacy implications are also discussed in the context of the use of social media platforms in education. In conclusion, TikTok's video editing tools offer exciting potential for creating impactful learning materials. With a thoughtful approach, educators can design content that fits current visual trends and communication styles, while maintaining the required educational quality.

Within language, there are several categories, such as language politeness, which have objectives and intents that vary depending on the context and situation of human communication. In this language civility study, attention is drawn to the goals and intentions generally contained in our language usage. This study aims to identify forms of compliance and violations of the principle of language politeness on the Satu Persen playlist of Taman Edukasi: Career Preparation. This research uses two approaches, namely the qualitative descriptive approach as a methodological approach and the pragmatic approach as a theoretical approach. The technique used in collecting data is the listen-and-record technique. Data analysis of this research is presented through a data triangulation process, which includes three stages: data verification, data presentation, and data classification. The author conducted this research hoping that public knowledge about the principles of language politeness will be wider. This study aims to identify forms of compliance and violations of the principle of language politeness on the Satu Persen playlist of Taman Edukasi: Career Preparation. The results showed that in the playlist there were thimbles of generosity, wisdom, consensus, opinion, and sympathy thimbles. However, there is no thimble of apology, forgiveness, appreciation, simplicity, and feeling. Furthermore, the study's findings demonstrate the necessity for an increased awareness of the utilization of courteous and deferential language in communication, particularly concerning the realm of education and career readiness.

This study investigates locutionary speech acts in self improvement videos on Hawaariyyun's Instagram account. Locutionary speech acts are speech acts that say something directly without other intentions. The subject of this research analysis is the use of locutionary speech acts in the self improvement video uploads of Hawaariyyun's Instagram account. This research uses descriptive qualitative approach as the methodology and pragmatics approach as the theoretical approach. The data source of this research is a fragment of speech on self improvement videos on Hawaariyyun's Instagram account. The data collection techniques in this research are listening technique and note-taking technique. The results of the analysis show that locutionary speech acts are often used by Hawaariyyun in his speech on self-improvement videos on his Instagram account. The results show that there are 31 locutionary speech acts, including 11 locutionary speech acts of news category, 9 locutionary speech acts of question category, and 11 locutionary speech acts of command category. This research can help readers in understanding locutionary speech acts. In addition, it is expected that this research can be useful for other writers as a reference regarding locutionary speech acts.

The analysis of linguistic politeness in a short film about negotiations for class X on the Cinta Bahasa YouTube channel focuses on the analysis of politeness in negotiation activities. The purpose of analyzing linguistic politeness in the short film about class X negotiations is to find, describe, and evaluate the mistake in the dialogues in the videos titled "Short Film on Shop Rental Negotiations", "Land Sale and Purchase Negotiations", "Shop Sale and Purchase Negotiations", "House Sale and Purchase Negotiations", "Short Drama on Renting Rice Fields", "Video of Osim Meeting Negotiations", "Negotiations for the Preparation of the Indonesian Independence Day Ceremony" , and “Negotiation of Buying a Cell Phone". This research uses two research methods: a descriptive method with a qualitative approach and a theoretical method with a pragmatic approach. The data analyzed was collected using observation and note-taking techniques. The results of the data analysis are presented in the form of descriptions along with explanations for each linguistic politeness found in the videos. Ten maxims were found: the maxim of wisdom, the maxim of generosity, the maxim of praise, the maxim of humility, the maxim of agreement, the maxim of sympathy, the maxim of apology, the maxim of forgiveness, the maxim of emotion, the maxim of opinion, and the maxim of silence. This research provides an explanation of the use of linguistic politeness in the negotiation process. The language politeness that is most dominantly used on the Cinta Bahasa Youtube channel is compliance with the maxim of agreement and violation of the maxim of humilty. The benefit of this analysis is to provide an understanding of the appropriate use of language in accordance with language norms in the negotiation process, and readers can understand and use it in the context of good language as a result of this analysis.

Oral and written communication is broad and free. However, the content in it must comply with applicable rules, one of which is the principle of politeness contained in three anecdotal texts entitled “Liburan Kuli Bangunan”, “Perundungan Tanda Sayang”, and  “Korupsi Kecil”. Criticism in it is conveyed by paying attention to the principles of politeness. However, not all speech contained in the text meets the principles of politeness. Therefore, the author was moved to carry out an analysis of the principles of politeness in the anecdotal texts entitled “Liburan Kuli Bangunan”, “Perundungan Tanda Sayang”, and  “Korupsi Kecil” contained in the Cerdas Cergas Berbahasa dan Bersastra Indonesia SMA/SMK Kelas X. This analysis aims to discover and examine further the principles of language politeness by the discipline of pragmatics. The approach used in this research is a qualitative descriptive approach. The results of data analysis were collected using reading and note-taking techniques. The results of the analysis in this research found 19 violations of politeness principles, dominated by violations of the thimble agreement. Apart from that, there is compliance with the principles of politeness, totaling 4 utterances, namely 2 on the thimble of agreement, and the other 2 on the thimble of humility and the thimble of feelings. With this research, it is hoped that it will be useful for providing understanding and as additional reference material for further research regarding the principles of language politeness in communication.

One example of editorial text found in everyday life is in newspapers. Newspapers provide actual information needed by the public through reporting in editorial texts. The newspaper that is often found today is the Kompas Newspaper. In the educational realm, the editorial text in the Kompas Newspaper can be a medium for learning Indonesian. Editorial text in newspapers requires appropriate sentence structure so that readers can understand the meaning of the contents of the newspaper. Thus, sentence structure in editorial texts can be a medium for analyzing directive illocutionary speech acts. This research aims to determine the types of directive illocution speech acts contained in editorial texts in the Kompas Newspaper. The theoretical benefit of this research is to increase insight and information regarding the types of directive illocution speech acts. The practical benefit is being able to understand the meaning of sentences written in newspapers. This research is classified as descriptive qualitative which refers to a theoretical approach in the form of a pragmatic approach. The method in this research is the matching method using listening and note-taking techniques, while the data presentation method uses formal data presentation. The primary data used is editorial text sourced from the Kompas Newspaper. The data that has been found is presented in the form of an explanation and linked to secondary data in the form of similar previous research. The results of this research are 18 types of directive illocution speech acts which include 7 directive illocution speech acts suggesting, 1 opposing, 2 requesting, 1 commanding, 1 hoping, 1 appealing, 1 giving a signal, 2 pleading, 1 urging, and 1 inviting.

Currently, many learning videos are available on various social media platforms. It is hoped that each video will achieve existing learning objectives and enable students to understand and implement the results of their learning activities well.  This research aims to examine and explain the types and forms of illocutionary speech acts found in several learning videos and evaluate whether the speech acts in these videos support the development of Indonesian language literacy and speaking skills in giving speeches.  Illocutionary speech acts relate to the power effect obtained by the audience of an utterance uttered by the speaker.  This research article uses a theoretical approach, namely a pragmatic approach with an analysis of the types and forms of illocutionary speech acts.  In this research, qualitative descriptive methods were used to analyze related data.  Data was obtained from six speech learning videos on the YouTube channel, and the data collection technique involved proficient free-involved listening (SBLC) and note-taking techniques.  Researchers watched videos about learning speech texts on the Literacy for Indonesia YouTube Channel, then took notes and recorded utterances that contained illocutionary utterances.  The data analysis technique uses matching and high techniques to study the form and type of illocutionary speech.  From the data analysis that has been carried out, it was found that there are assertive utterances giving testimony and stating, directive utterances giving advice and ordering, expressive utterances containing prayers and hopes, and commissive utterances offering and promising.  It is hoped that the results of the analysis in this article will increase deeper understanding and knowledge regarding illocutionary speech acts and their use, knowledge about their types, as well as guide educators and online learning material creators to increase learning effectiveness.

Oral and written communication is broad and free. However, the content in it must comply with applicable rules, one of which is the principle of politeness contained in three anecdotal texts entitled “Liburan Kuli Bangunan”, “Perundungan Tanda Sayang”, and  “Korupsi Kecil”. Criticism in it is conveyed by paying attention to the principles of politeness. However, not all speech contained in the text meets the principles of politeness. Therefore, the author was moved to carry out an analysis of the principles of politeness in the anecdotal texts entitled “Liburan Kuli Bangunan”, “Perundungan Tanda Sayang”, and  “Korupsi Kecil” contained in the Cerdas Cergas Berbahasa dan Bersastra Indonesia SMA/SMK Kelas X. This analysis aims to discover and examine further the principles of language politeness by the discipline of pragmatics. The approach used in this research is a qualitative descriptive approach. The results of data analysis were collected using reading and note-taking techniques. The results of the analysis in this research found 19 violations of politeness principles, dominated by violations of the thimble agreement. Apart from that, there is compliance with the principles of politeness, totaling 4 utterances, namely 2 on the thimble of agreement, and the other 2 on the thimble of humility and the thimble of feelings. With this research, it is hoped that it will be useful for providing understanding and as additional reference material for further research regarding the principles of language politeness in communication.

One example of editorial text found in everyday life is in newspapers. Newspapers provide actual information needed by the public through reporting in editorial texts. The newspaper that is often found today is the Kompas Newspaper. In the educational realm, the editorial text in the Kompas Newspaper can be a medium for learning Indonesian. Editorial text in newspapers requires appropriate sentence structure so that readers can understand the meaning of the contents of the newspaper. Thus, sentence structure in editorial texts can be a medium for analyzing directive illocutionary speech acts. This research aims to determine the types of directive illocution speech acts contained in editorial texts in the Kompas Newspaper. The theoretical benefit of this research is to increase insight and information regarding the types of directive illocution speech acts. The practical benefit is being able to understand the meaning of sentences written in newspapers. This research is classified as descriptive qualitative which refers to a theoretical approach in the form of a pragmatic approach. The method in this research is the matching method using listening and note-taking techniques, while the data presentation method uses formal data presentation. The primary data used is editorial text sourced from the Kompas Newspaper. The data that has been found is presented in the form of an explanation and linked to secondary data in the form of similar previous research. The results of this research are 18 types of directive illocution speech acts which include 7 directive illocution speech acts suggesting, 1 opposing, 2 requesting, 1 commanding, 1 hoping, 1 appealing, 1 giving a signal, 2 pleading, 1 urging, and 1 inviting.

Currently, many learning videos are available on various social media platforms. It is hoped that each video will achieve existing learning objectives and enable students to understand and implement the results of their learning activities well.  This research aims to examine and explain the types and forms of illocutionary speech acts found in several learning videos and evaluate whether the speech acts in these videos support the development of Indonesian language literacy and speaking skills in giving speeches.  Illocutionary speech acts relate to the power effect obtained by the audience of an utterance uttered by the speaker.  This research article uses a theoretical approach, namely a pragmatic approach with an analysis of the types and forms of illocutionary speech acts.  In this research, qualitative descriptive methods were used to analyze related data.  Data was obtained from six speech learning videos on the YouTube channel, and the data collection technique involved proficient free-involved listening (SBLC) and note-taking techniques.  Researchers watched videos about learning speech texts on the Literacy for Indonesia YouTube Channel, then took notes and recorded utterances that contained illocutionary utterances.  The data analysis technique uses matching and high techniques to study the form and type of illocutionary speech.  From the data analysis that has been carried out, it was found that there are assertive utterances giving testimony and stating, directive utterances giving advice and ordering, expressive utterances containing prayers and hopes, and commissive utterances offering and promising.  It is hoped that the results of the analysis in this article will increase deeper understanding and knowledge regarding illocutionary speech acts and their use, knowledge about their types, as well as guide educators and online learning material creators to increase learning effectiveness.

This research investigates the impact of financial technology in Islamic banking through a qualitative approach. The primary focus is on the paradigm shift in operational processes and challenges faced by Islamic financial institutions in adopting technological innovations. Through the analysis of regulations, financial technology implementation, and stakeholder perceptions, this study identifies significant changes in financing and investment models. Findings indicate positive impacts such as increased operational efficiency, product diversification, and responsiveness to consumer demands. However, challenges in data security and unequal access emerge as primary concerns. This research provides in-depth insights into how financial technology triggers transformation in Islamic banking, with significant implications for regulatory design and future business strategies.

Objektif. Rubber is the main commodity developed in Parsarmaan Village, and to optimize their production results, as well as increase the sustainability of the rubber industry, a better understanding of the market is very important. Market segmentation is a strategy that can help rubber farmers understand the characteristics and needs of their diverse customers. This article outlines the reasons why market segmentation is necessary and how rubber farmers can implement it effectively. Through demographic, geographic analysis and the use of technology, rubber farmers can collect data about their customers. With this data, they can customize their products, services and their marketing strategies to achieve greater success. The benefits of introducing market segmentation for rubber farmers include increased sales, business sustainability, innovation, economic prosperity, and verified. With a better understanding of different market segments, rubber farmers can increase their income, strengthen the rubber industry, and improve their own quality of life. With a continued commitment to understanding their customers and following the right approach, rubber farmers in Parsarmaan Village have a great opportunity to achieve long-term success in their rubber industry. Market segmentation is an important tool that can help them achieve their goals.Materials and Methods. To achieve the expected goals, the Parsarmaan Village KKN program was carried out using the PAR method. PAR is an abbreviation for Participatory Action Research. Basically, PAR is research that involves all relevant parties in actively researching together current actions (which they experience as problems) in order to change and improve them. In this service, a participatory approach is used to involve local communities in the outreach process. Results. The result of this service for the community is that the community understands market segmentation better, rubber farmers can increase sales and increase the economic welfare of the community. Apart from that, the introduction of market segmentation not only provides more insight into customers, but also opens up opportunities for growth and development of the rubber industry. Conclusion. The introduction of market segmentation is a crucial step in efforts to increase the insight of rubber farmers in Parsarmaan Village. Rubber farmers through the introduction of market segmentation have great potential for success, namely increasing sales, business sustainability, increasing economic welfare, and opportunities for diversification. By focusing on various existing segments, they can achieve great success in the changing rubber industry

PT EQY is a textile company, especially yarn spinning. The activities of the staffing/packing department at PT EQY are packing, lifting, and moving cardboard boxes. This activity still relies on human power or manual material handling. This work is carried out repeatedly and continuously, causing complaints of pain in several parts of the body during work. This raises the risk of work postures such as Musculoskeletal disorders (MSDs). This research aims to produce a design for work aids that can reduce the risk of Musculoskeletal disorders (MSDs) using the Ovako Work Analysis System (OWAS) method. Based on the problem, work posture analysis was carried out using the OWAS method to find out whether the work posture of staffing/packing employees falls into the risky posture category or not. Based on the results of the Ovako Work Analysis System (OWAS) analysis research, it shows that the posture of staffing/packing workers is included in the high risk category and needs immediate improvement. This improvement involves designing work facilities, namely a handlift and packing table with an ergonomics approach, resulting in a handlift design with a height of 200 cm (2000 mm) and a packing table with a width of 200 cm (2000 mm) and a packing table with a length of 60 cm (600mm), width 60 cm(600mm), and height 104 cm(1040mm).      

This article aims to analyze the locutionary speech acts used in cellphone review content on the YouTube channel "Gadgetin".  Locutionary speech acts are an important aspect in language and communication analysis.  Locutionary speech acts can provide in-depth insight into how content creators communicate with audiences in the context of technology product reviews.  This research uses a qualitative approach by collecting data from a number of cellphone review videos published on the "Gadgetin" channel.  Data were analyzed using the speech act theory framework of Austin (1962) and Searle (1969) to identify the speech acts used in the video.  The results of the analysis show that there are significant differences in the use of locutionary speech acts in cellphone review content.  Based on the data collected, this research classifies locutionary speech acts into several types, including statements of fact about technical specifications, opinions about product quality, audience requests, and others.  Apart from that, this article also discusses how the use of slogans affects communication between content creators and their audiences.  The research results show that the effective use of locutionary speech acts can increase audience participation and support communication goals in the context of motion review.  This research contributes significantly to understanding the use of language in technology product review content on the YouTube platform.  The results of this cellphone review analysis can be a benchmark for YouTube content producers and researchers to understand the dynamics of communication in an ever-evolving digital context.