Publication Search

Pragmatics is the speaker's intention in communicating between the speaker and the speech partner. Pragmatics is related to signs (symbols) and meaning. Moris 1938 as the founder of the oldest field of pragmatics studies. Aspects in pragmatic studies are language, context, and understanding. Analysis of expressive types on Shabira Alula's TikTok account. This analysis uses a qualitative descriptive method. Expressive speech acts are the intention of the speaker's speech as an evaluation in communication. Some expressive types praise, complain, please, etc. There are types of expressiveness that are not widely known and what they mean, so the aim of this research is to find out the types of expressiveness and why they occur on Shabira Alula's TikTok account. Understanding, listening, and taking notes as data retrieval techniques. The research results show an expressive type based on Shabira Alula's TikTok account video. The benefits of this analysis are expected to know and develop each type of expressiveness. The results of the analysis based on @Shabiraalulaadnan's TikTok video show several types of expressiveness, namely comforting expressiveness, criticizing expressiveness, praising expressiveness, confusion expressiveness, apologizing expressiveness, thanking expressiveness, blaming expressiveness.

This research discusses the analysis of promotional strategies using social media Tik Tok, the type of research used is a qualitative method with observational data collection techniques, and documentation is carried out to obtain data. The focus of this research is what promotional strategies should be carried out by MSME Baso Aci Ganteng through social media tick tock? The research results show that Baso Aci Ganteng wants to make TikTok a media or promotional tool to communicate products and sales activities carried out by Baso Aci Ganteng, where currently TikTok is a media that almost everyone has, from children to adults.

The service was done in Ngaglik and Pancuran villages, Gondangrejo, Karanganyar, Central Java. These areas have the potential to produce mats with semi traditional method. Most of the villagers are the mats’ weavers and worker of the weavers. The village has a potential in developing the craft of mats. The main problem from the craftsmen are the management, the production process is less than optimal, no efficiency in production process and the management of the marketing. In this service, many activities are held such as training in management and creativity, displaying of the technology’s application, and marketing technique for the product. The result of this service with Ibm are the optimal production process and the handling of the marketing.Keywords: Mats, productivity, craftsmen, production

This study aims to describe and find out the uniqueness of Silek Pangian Rantau Batanghari in Jorong, Surau Village, Kenagarian Gunung Selasih, Pulau Punjung District, Dharmasraya Regency. This type of research is qualitative research using descriptive methods. This research instrument is the researcher himself and is assisted by supporting instruments such as stationery and cameras. Data were collected through literature studies, conservation, interviews and documentation. The steps of analyzing data are collecting data, educating data, presenting data and drawing conclusions. The results of the study that Silek Pangian is a silek that entered Jorong Kampung Surau in the 1950s and was displayed at a trustful pilgrimage event at Laman Tuo Sungai Dareh. The uniqueness of Silek Pangian's presentation lies in its soft and vigorous but deadly movements by taking moves in a soft way. The elements and presentation of Silek Pangian are as follows: (1) consists of Salam, Step Ampek, Sembek, pitaluang, Tikam, Pangka Dahan, Ujuang dahan, Sambuik Lantiang (2) Floor Design (3) Music Accompaniment namely Talempong Pacik 4) 2 players (5) The costumes used are black Taluak Balango shirts, black silek pants, black peci, and a torn cloth tied to the player's waist. (6) outdoor performance venues or fields.    

This research aims to analyze the influence of price and motivation in the decision to visit the 2023 raisa live in concert event. The sample used in this research used primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique uses quantitative descriptive analysis. Based on the research findings, it can be concluded that the Price variable does not have a significant influence on the Decision to Attend the Raisa Live In Concert event. The research results indicate that the Motivation variable has a positive and significant impact on the Decision to Attend the Raisa Live In Concert event. The results show that the Price variable has a 0.016% impact, while the Motivation variable has a 0.244% impact on the Decision to Attend.

This research aims to explore the motivational factors and perceptions of visitors influencing ticket purchasing decisions for the music concert titled Act: Sweet Mirage In Jakarta, featuring the South Korean group TOMORROW X TOGETHER. The study involved a sample of 87 respondents and utilized a quantitative analysis research method with data collected through questionnaires. The multiple linear regression analysis results indicated a regression coefficient value of 0.222 for motivational factors, showing a positive and significant impact on purchasing decisions. Additionally, the regression coefficient value for visitor perception factors was 0.630, indicating a positive impact on purchasing decisions. Both variables collectively influence the ticket purchasing decision for the Act: Sweet Mirage In Jakarta concert, as evidenced by the computed F-value of 8.847, which exceeds the critical F-value of 3.11.

Human survival depends on the environment. However, the lack of human awareness in protecting the environment has caused a lot of destruction to occur. To increase human awareness and understanding, Pandawara uses TikTok social media to provide information as well as appeal to people to preserve the environment. This research aims to measure and analyze the effectiveness of TikTok social media content presented by the @PandawaGrup account as a campaign tool to increase public awareness and participation in efforts to clean the environment and the responses that occur therein. The researcher used a qualitative descriptive research method which was implemented by monitoring and analyzing the @pandawagrup account evenly. The results of this research are that the social media TikTok @pandawagrup as a campaign media in protecting the environment is considered to have a significant role because it is able to share advocacy information about the environment and there are positive impacts that emerge which can be seen from the large number of positive responses both in terms of the number of likes and good opinions in awareness of protecting the environment.

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.      

Diabetes Melitus (DM) adalah suatu kelompok penyakit kronis kelainan metabolik yang ditandai dengan meningkatnya kadar glukosa darah melebihi batas normal (hiperglikemia) yang terjadi karena kelainan sekresi insulin, atau resistensi hormon insulin maupun kedua-duanya. Daun teh-tehan (Acalypha siamensis)  mengandung flavonoid yang berfungsi sebagai antioksidan dan antidiabetes. Penelitian ini bertujuan untuk mengetahui pengaruh pemberian ekstrak daun teh-tehan (Acalypha siamensis) terhadap kadar glukosa darah tikus putih yang diinduksi aloksan. Penelitian ini dilaksanakan di Laboratorium Farmakologi dan Farmakognosi Stikes Ibnu Sina Ajibarang. Metode penelitian ini menggunakan posttes with control design dengan menggunakan subjek penelitian tikus jantan sebanyak 15 ekor yang dibagi menjadi 5 kelompok yaitu kelompok kontrol negatif (Aquadest), kelompok kontrol positif (Glibenklamid), dosis 100 mgkgBB, dosis 200 mg/kgBB, dan dosis 300 mg/kgBB. Pengujian efek antihiperglikemik ini menggunakan metode induksi aloksan 120 mg/kg yang dilakukan dengan cara merusak sel beta pankreas pada hewan uji. Parameter yang diamati berupa penurunan kadar glukosa darah pada hari ke-7 dan ke-10. Hasil uji yang diperoleh kemudian di analisis menggunakan software spss secara one-way ANOVA dengan nilai siginifakn p = 0,000 < 0,05 kemudian dilakukan uji lanjut LSD (Least Significant Differens). Kesimpulan dari penelitian ini menunjukan bahwa ekstrak daun teh-tehan berpengaruh terhadap penurunkan kadar glukosa darah pada tikus diabetes akibat induksi aloksan.

The social media platform TikTok has grown rapidly as one of the main platforms for creative expression and information exchange. This article discusses the use of video editing tools provided by TikTok in creating interesting learning materials for students. We analyze TikTok's creative features including visual effects, music, and quick edits, and illustrate how to apply them to learning. This research involves a qualitative approach through case studies, focusing on the teacher's experience in creating learning materials with the TikTok video editing tool. The findings show that this approach can motivate students by providing visual content that matches the preferences of the younger generation. Students' positive response to this approach indicates increased engagement and interest in learning. However, challenges in utilizing TikTok's video editing tools are also acknowledged. Integrating creativity with substantial content and ensuring the integrity of education is maintained are some of the aspects that must be considered. Ethical and privacy implications are also discussed in the context of the use of social media platforms in education. In conclusion, TikTok's video editing tools offer exciting potential for creating impactful learning materials. With a thoughtful approach, educators can design content that fits current visual trends and communication styles, while maintaining the required educational quality.

The Originote provides skincare and beauty products. Starting from moisturizers to sunscreens, The Originote launched several skincare products that caught the public's attention. Until the brand name The Originote became viral on social media because many users felt helped by The Originote products, one of which was sunscreen. A viral video circulating on TikTok social media shows the LAB test results of a sunscreen whose SPF does not match those on the product packaging. The video was made by TikTok content creator @cicikoko_review. However, the video does not tell what brand of sunscreen the SPF does not match. This is what makes netizens and users of The Originote sunscreen products worried and suspect that The Originote is one of those included in sunscreen that has fake SPF. This research aims to find out how the role of Public Relations in building a positive image of The Originote products. In addition, this study will also identify factors that influence public perception after the occurrence of overclaim cases in The Originote sunscreen products. This research uses a literature study method with a qualitative approach. To validate the data, cross-reference analysis was conducted, comparing findings from various sources that were verified for reliability.

This research investigates the role of Public Relations (PR) in forming positive perceptions of TikTok Shop as an increasingly dominant e-commerce platform. This research involves analysis of PR communication strategies, image management, and interactions with stakeholders designed to create positive perceptions among consumers. Qualitative research methods were used to deepen understanding of how PR contributes to the formation of a positive image and relationship at TikTok Shop. The findings of this research highlight the importance of a proactive approach in responding to issues that can influence consumer perceptions of TikTok Shop.

The increasing spread of Barbershop has led to competition in similar businesses where business owners are certainly required to be able to implement effective marketing strategies, one of which is by utilizing platforms that are often used today such as Instagram, Facebook, Tiktok and others. The method of designing the promotion of Barageh Cuts Barbershop located in Padang City uses the glass box method. Data collection in designing promotional videos uses observation and interview methods accompanied by documentation as data support. The data obtained during data collection was analyzed using the 5W+1H method. This promotional design aims to overcome these problems with the main media output is a promotional video with a cinematic video concept using a storyline so that the video does not only contain advertising offers or promotions, but also has moral and educational values. Supporting media used are member cards, posters, x-banners, aprons, t-shirts, totebags, mugs, and stickers. The feasibility test of promotional videos that have been carried out through several respondents received positive responses. The design of this promotional video is expected to help Barbershop Barageh Cuts in improving marketing strategies and ready to compete with similar businesses.

Penelitian ini bertujuan untuk menyelidiki dan meningkatkan efisiensi proses distribusi tiket pelanggan pada Divisi Assurance PT. XYZ. Dengan fokus pada implementasi sistem distribusi yang lebih terotomatisasi, penelitian ini mengintegrasikan metode observasi, wawancara, dan studi pustaka. Metode observasi digunakan untuk memahami secara mendalam proses penanganan tiket pelanggan di lapangan oleh Teknisi Assurance, sementara wawancara melibatkan pemangku kepentingan kunci seperti Teknisi Assurance, Helpdesk Assurance, dan manajer divisi. Studi pustaka digunakan sebagai dasar teoritis untuk merinci best practices, keberhasilan, dan tantangan dalam implementasi sistem serupa. Hasil observasi akan memberikan pemahaman tentang dinamika lapangan, sementara wawancara akan menggali pandangan langsung dari pemangku kepentingan. Studi pustaka memberikan landasan teoritis untuk memandu perancangan dan implementasi sistem distribusi tiket pelanggan yang efektif. Pengembangan sistem distribusi tiket pelanggan yang terotomatisasi mengadopsi metode Waterfall dengan pendekatan SDLC (System Development Life Cycle)Diharapkan hasil penelitian ini dapat memberikan kontribusi terhadap peningkatan kualitas layanan pelanggan dan efisiensi operasional Divisi Assurance PT. XYZ dalam menangani keluhan pelanggan.

Husain Basyaiban is a content creator who is active on Tiktok, with Islamic preaching material content which is often uploaded to his Tiktok account. The da'wah topics created are quite varied, but still in accordance with the current situation in society. Husain's easy and interesting explanations make the content he creates very popular with many people. This research aims to understand and analyze the response of viewers or the public to the content created by Husain Basyaiban on his account @Kadamsidik00. The method used in this research is qualitative with a descriptive analysis approach. The results of this research show that the content created and uploaded by Husain Basyaiban since early 2022 has received a lot of positive responses from viewers. One of the preaching content with the theme of mandatory bathing that he uploaded received a very good response from viewers.

A tourist area is a valuable asset for a region, which not only provides sustainable economic potential, but also reflects and promotes its rich cultural, natural and historical heritage. Along with developments over time, changes in tourist behavior patterns, and demands for more memorable tourist experiences, developing tourist areas has become very important. The Marimbunna tourist attraction is a tourist destination that offers typical Toraja cultural heritage, especially in the form of burial or funeral tourism. The aim of this tourist area development innovation program is to create tourism destinations that are sustainable, competitive and attractive for tourists. The methods used in this service are field observation, interviews with the community, identifying problems and determining work objectives. The results of the work program activities include comparative studies, improvements to facilities and infrastructure, site cleaning, and outreach about the importance of preserving cultural tourism objects.

Cultural development in Indonesia, driven by science and technology, places education as the key to achieving national goals. Focusing on the practice stage in educational technology provides practical experience at SMA Negeri 8 Maros. Informatics learning involves programming, artificial intelligence, and computer networks. Research at SMA Negeri 8 Maros involved 35 class X.5 students with a focus on Information and Communication Technology (ICT). Strengthening the Teaching Profession (P2K) from 4 September to 30 October 2023, creating innovative learning tools for the integration of office applications. Students are required to master office applications and online communication skills. The Pancasila student profile emphasizes critical thinking skills, independence and creativity. The results of implementing Informatics learning using the PBL model show a positive impact on student motivation, increasing enthusiasm, and building critical thinking skills. Students who apply PBL produce higher grades. Informatics learning classification is important for understanding computational thinking and computer systems. The application of the PBL model has a positive impact making students more creative and independent in creating projects using Microsoft Office.    

This research was conducted to find out how the marketing strategy carried out by CV. Ciwidey food and what CV does. Ciwidey Food in developing its business network. Observation and interviews were the data collection techniques used in this study. The analysis method used is a descriptive qualitative analysis method, namely by collecting, processing and presenting data obtained when conducting research so that complete information is obtained about what is researched. Based on the results of the analysis that has been done, it can be concluded that the strategy in building a CV. Ciwidey Food can be done by expanding promotions through social media such as TikTok, Instagram, Facebook and WhatsApp. CV. Ciwidey Food builds a business network with expedition services in marketing its products. Expedition business networks can provide great benefits to CVs. Ciwidey Food by having a partnership with the network CV. Ciwidey Food can expand the distribution range of their products, such as being sent out of town and even abroad.

ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The variables studied are brand ambassador and social media marketing as independent variables and purchasing decisions as the dependent variable. The population in this study were active students of the Management Study Program at Makassar State University with a sample using purposive sampling of 100 people. This research is quantitative research which was tested using the multiple linear regression method via SPSS 23.The results of this research show that brand ambassadors partially have a positive effect of 0.115 but are not significant on purchasing decisions with a significance value of 0.229 > 0.05, social media marketing partially has a positive effect of 0.765 and is significant on purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, brand ambassadors and TikTok social media marketing influence purchasing decisions with a significance value of 0.000 < 0.05.

The purpose of this study was to determine how Price discount and Electronic Word Of Mouth influence the Purchase Decision of Cinema Tickets through M-TIX. This study uses a descriptive type of analysis with quantitative methods. The entire Garut community became the population in this study, while 100 respondents became the sample.  Saturated samples were used in this study.  The data was collected using a questionnaire and analyzed using SPSS multiple regression analysis on Windows 25.0. The results showed that Price discount and E-Word Of Mouth can explain the Purchase Decision variable by 73.3%, while the remaining 26.7% is explained by other variables not included in the model.