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Wardaturohmah; Dwi Oktaviani; Navissa Amelia Revalina; Sri Enggar Kencana Dewi; Luli Rusmala Dewi +1 more

Jurnal Inovasi Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

This research has a crucial objective to facilitate primary school (SD) teachers so they are able to effectively and efficiently integrate and present Social Studies (IPS) material enriched with the content of local wisdom. Local wisdom is defined as a treasure inherited through generations, encompassing in-depth knowledge, real practices, and fundamental values that have developed and been firmly held within the local community. This foundation makes the learning process not only informative but also highly relevant and meaningful for students’ lives. This article specifically highlights that the integration of values, culture, and knowledge sourced from the local area can produce significant positive impacts. These impacts include improving students' conceptual understanding of Social Studies material, fostering their active participation in the classroom, and honing essential critical thinking skills. Teachers are encouraged to use a contextual approach or a real-life-based approach, so the material taught feels close to the students' experiences and is easier to grasp. The values embedded in local wisdom will function as a strong bridge in understanding every material concept. Thus, the knowledge acquired by students does not only stop at the cognitive level (merely theoretical knowledge), but can also be implemented concretely in the form of real actions and behavior outside the school environment. This local wisdom-based learning approach will ultimately become an important connection that guides students to act appropriately, ethically, and solution-oriented in responding to various problems they face in their daily lives.

Abednego Dwi Septiadi; Yudha Islami Sulistya; Nisrina Hanifa Setiono; Laurensius Windy Octanio Haryanto; Galih Putra Pamungkas

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

The waste problem in Karanglewas Village, Kutasari District, Purbalingga Regency, continues to increase alongside agricultural, trade, and MSME activities, while the management system remains conventional, without sorting, resulting in environmental pollution and limited landfill capacity. This community service program aims to implement the Integrated Independent Waste Sorting and Processing Tool (PLASMA-T) as an innovative solution that processes organic waste into compost and melts plastic waste into paving blocks that are useful and economical. The activities are carried out in stages, including problem identification, socialization, technical training, operational trials, evaluation of results, and the handover of the equipment to the Mitra Sejahtera TPS, with ongoing assistance so that the community can operate the equipment independently. The expected outcomes include a reduction in waste volume at the TPS, increased community awareness and skills in waste management, and the creation of new business opportunities through compost and paving block products. Thus, this program not only addresses environmental issues but also strengthens the village's circular economy and has the potential to serve as a model for other regions.

Fitri Fitri; Arfiani Arfiani; Nadya Auliya Ramadani; Mutiara Sabrina; Niken Stevani

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

Infant massage is an early stimulation method that plays a role in increasing infant weight gain, sleep quality, and comfort. However, limited parental resources and access to healthcare facilities prevent massage services from being optimally implemented. This community service activity aims to improve infant health through homecare-based infant massage services that are easily accessible to families. The activity was conducted on June 22, 2025, in Bulukumba Regency, targeting five infants aged 2–5 months. The activity methods included: (1) initial weight measurement, (2) education on correct massage techniques, (3) massage using olive oil for 15–20 minutes, and (4) monitoring infant sleep patterns and comfort. Repeat measurements were conducted after the intervention. Results showed post-intervention weight gain in all infants, improved sleep patterns (infants fell asleep more easily and slept longer), and increased appetite. Mothers also demonstrated improved self-massage skills. In conclusion, homecare-based infant massage has been proven effective in improving infant comfort, sleep patterns, and weight gain. This program is worthy of continuation and expansion to support community midwifery services

M. Fiqram Chan Safetra; Nayla Desviona; Helmina Helmina; Amelia Rianti; M.Rezan Prayogi

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2026 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Graph theory as a branch of discrete mathematics has experienced significant development in its application to modern complex network systems, particularly in digital social networks and transportation systems. This research aims to analyze fundamental concepts of graph theory, examine characteristics of cycle detection algorithms along with their computational complexity, investigate their application in digital social network analysis, and explore their implementation in digital transportation system optimization. The research method employs a qualitative approach with library research focusing on scientific literature from 2020-2025 period from accredited academic databases such as Scopus, Web of Science, and IEEE Xplore, utilizing thematic analysis techniques to identify meaningful patterns from the examined literature. Research findings indicate that fundamental graph theory concepts including vertices, edges, and graph classifications form the foundation for relational structure modeling. Cycle detection algorithms such as Depth-First Search, Union-Find, and Tarjan demonstrate effectiveness with O(V+E) complexity for large-scale graphs. Applications in digital social networks facilitate community identification through Multi-View Clustering, centrality analysis for influencer detection, and understanding viral information dissemination patterns. Implementation in digital transportation systems demonstrates route planning optimization using Dijkstra and Bellman-Ford algorithms, vulnerability analysis through articulation point and bridge identification, and bottleneck detection with betweenness centrality. The research concludes that integration of graph theory in discrete mathematics education enhances critical thinking skills and real-world application understanding, with recommendations for algorithm development for massive dynamic graphs and machine learning integration in graph algorithm optimization.

Tulad Sutomo; Fitrawati Fitrawati

Jurnal Inovasi Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

Music education plays a crucial role in supporting the cognitive, affective, and psychomotor development of elementary school students. This study aims to analyze the contribution of music learning to students' thinking skills and identify other developmental aspects that can be enhanced through musical activities. This study employed a qualitative literature review, drawing on relevant scientific articles. The findings indicate that music education in elementary schools can foster and shape students' character values. Teachers can discover students' interests and talents. Furthermore, repeated training can foster cognitive, affective, and psychomotor aspects, as well as implement positive activities for students. This finding is in line with (Madina Ameliza, Hakim Ardipal, Miaz Ramalis, 2021) They said that music education, as a branch of arts education, plays a vital role in fostering the holistic development of students. Music enhances the cognitive, affective, and psychomotor domains, and serves as a medium for aesthetic expression and emotional refinement.  

Adi Iwan Hermawan; Desti Rahayu; Khaila Fezya Putri; Salomina Burdam

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Early childhood education is a fundamental phase in the formation of children's character, literacy skills, and social skills. However, children's basic literacy skills in various regions of Indonesia, including Aisyiyah 2 Aimas Kindergarten, Southwest Papua, are still relatively low, exacerbated by limited learning media, conventional teaching approaches, and teachers' lack of understanding of inclusive education and positive discipline. This study aims to analyze the implementation of basic literacy training with inclusive education and its impact on improving teacher competence. The method used is a one group pretest in the context of community service, involving six teachers as subjects. The program is carried out through three stages: pre-training (observation, interview, and pretest), training (literacy materials based on the DUBT model—Listen, Speak, Read, Write; inclusive education; and positive discipline), and post-training (posttest, classroom observation, reflection, and mentoring). The results showed a significant increase in teacher competence, as shown by the increase in the average pretest score from 57.5 to 84.8 in the posttest. In addition, 83% of teachers are able to implement literacy practices such as reading picture stories, letter cards, reading corners, and dialogue interactions with children. Teachers also began to show acceptance of children's diversity and applied positive discipline without punishment. These findings show that inclusion-based literacy training is effective in improving teachers' pedagogical knowledge and practices. This research emphasizes the importance of developing adaptive, humanist, and equitable literacy as the foundation of early childhood learning.

Reni Marlina

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

Small and medium-sized enterprises (SMEs) producing bags play an important role in the regional economy, but still face problems in financial management, particularly cash flow planning. The main problem faced by SME partners producing bags in Cipamokolan Village, Rancasari District, Bandung City, is the lack of comprehensive cash flow planning, which has the potential to cause liquidity problems. This community service activity aims to improve the understanding and skills of bag SME  in preparing a simple cash budget and encouraging its sustainable implementation. The methods used include training and mentoring with stages of problem identification, material delivery, cash budget preparation practice, and evaluation. The results of the activity show an increase in partners' understanding of cash planning, their ability to prepare a simple cash budget, and their commitment to implementing a cash budget in their daily business financial management. This activity is expected to improve cash flow control and support the sustainability of bag SME businesses

Pria Wahyu Romadhon Girianto

International Journal of Health and Medicine 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Choking is a dangerous thing for children, especially children with special needs who require proper handling, and parents as the closest people to the child must have first aid skills for choking. The purpose of this study is to determine the effect of ANSIVI (Animation and Simulation Video) Choking Management on parents' ability in first aid for choking. The research design was a pre-experimental design with a one-group pretest-posttest approach without control. The purposive sampling technique obtained 36 respondents. The research instrument used an observation sheet for first aid for choking. The statistical test was the Wilcoxon Signed Rank Test with α 0.05. The results of the study before being given the ANSIVI (Animation and Simulation Video) Choking Management intervention showed that all (100%) respondents had insufficient ability, and after the intervention the majority (52.8%) of respondents had sufficient ability. The results of the statistical analysis obtained a p-value of 0.013 < α 0.05, so there is an effect of ANSIVI (Animation and Simulation Video) choking management on parents' ability in first aid for choking. The ANSIVI method (Video Animation and Simulation) combines two methods so that it is more interesting, interactive, and effective because the video is captured by the eyes and ears and then will be detected and converted into signals to the optic nerve and auditory nerve and forwarded to the brain, program area, and frontal area to be associated so that it will affect the respondent's ability. The ANSIVI method can be used in education for all parents and school residents as a first aid effort for choking, especially for children with special needs.

Mahendra Galih Prasaja; Vivid Dekanawati; Yudhanita Pertiwi; Himawan Aditya Prata

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

The readiness of graduates to face the world of work is a crucial challenge amidst the increasingly competitive job market. This community service activity aims to improve student job readiness through job readiness training and strengthening soft skills. The methods used include needs analysis, CV preparation training, job interview simulations, strengthening soft skills, and pre- and post-training evaluations. The results of the activity show a significant increase in students' understanding of the world of work, self-confidence, and readiness to face the recruitment process. This activity is expected to become a model of sustainable service in increasing the competitiveness of graduates, by providing relevant and applicable provisions to face the challenges of the ever-evolving world of work. Strengthening soft skills is also expected to be a determining factor in students' success when entering the world of work. The sustainability of this program is expected to have a long-term positive impact on the development of graduates' competencies in various fields of work. In the future, the sustainability of this program is expected to have a long-term positive impact on graduates' competencies, strengthen their position in the job market, and support the development of skills needed in various fields of work that continue to evolve.

Yasmir Yasmir; Mela Sari; Tarjo Tarjo

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Usaha Mikro Kecil Menengah (UMKM) play a strategic role in Indonesia’s economy, serving as key drivers of inclusive economic growth and major contributors to employment creation. Despite their importance, many UMKM operators continue to face significant challenges in financial management, particularly due to the absence of structured and systematic financial record-keeping practices. This condition is also evident among UMKM in Kuning Gading Village, Unit XVIII Kuamang Kuning, where most businesses are still managed in a traditional manner with inadequate bookkeeping systems. This community service program aims to enhance financial literacy and strengthen the capacity of UMKM actors to implement simple bookkeeping as a foundation for effective business financial management. The methods employed include needs assessment through field observation, educational and practical training sessions, hands-on mentoring, and evaluation using pre-test and post-test instruments. The results indicate a significant improvement in participants’ understanding and skills related to transaction recording, separation of business and personal finances, and preparation of simple cash flow statements. Evaluation outcomes show an increase in competency scores from an initial range of 20%–40% to 75%–85% after the training. Furthermore, the program fostered a positive shift in participants’ mindset toward more professional and accountable business management practices. Therefore, the implementation of simple bookkeeping is proven to be an effective initial strategy for strengthening MSME financial governance and supporting sustainable business development at the local level.

Indra Syah Putra; Feri Ranja; Fatimah Qadarsih

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

The rapid development of digital technology highlights the importance of introducing computational thinking skills from an early age, including at the elementary school level. One effective approach to introducing basic programming concepts is through block-based coding learning media that are visual, interactive, and engaging. This community service activity aimed to improve elementary school students’ understanding and interest in basic coding through hands-on training using block-based coding media. The program was implemented with sixth-grade students at Yayasan Kemala Bhayangkari 1 Medan. The activity employed a hands-on training approach consisting of several stages, including an introduction to basic coding concepts, familiarization with the Blockly Games interface, and practical exercises involving puzzle and maze challenges designed to develop logical thinking, sequencing, and problem-solving skills. The evaluation was conducted through direct observation of student participation and assessment of students’ ability to complete the given challenges. The results demonstrated that the use of Blockly Games effectively increased students’ enthusiasm, active engagement, and understanding of basic programming logic. Students who initially perceived programming as difficult showed greater interest and confidence due to the colorful, visual block-based instructions that were easy to understand and enjoyable. This community service activity is expected to serve as an effective introductory model for coding education and to support the development of digital literacy among elementary school students.

Aldi Al Fauzi; Hanifah Efi Rahayu; Muhammad Bagus Pratama; Namira Ayu Arini Putri; Unna Ria Safitri

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This community service activity aims to socialize the development of Human Resource (HR) competencies in the Fashion Design Department at SMK Al Ihsan to face the transformation of the fashion industry based on digital technology. The main challenge faced is the gap (mismatch) between the school curriculum, which still focuses on conventional production techniques, and the needs of an industry that is now digital and automated. The method used in this activity is a participatory and educational approach that includes four stages: needs observation, delivery of theoretical material (lecturing), focused group discussions (FGD) accompanied by application demonstrations, and evaluation. The results of the activity show an increase in participants' understanding of concepts such as eco-fashion, the creative economy, as well as the introduction of digital technologies like 3D design applications (CLO3D) and digital pattern making. Through the integration of four competency pillars hard skills, soft skills, digital skills, and entrepreneurial skills it is expected that graduate profiles can transform from operational seamstresses into competitive fashionpreneurs in the global market. The conclusion of this activity emphasizes that the Link and Match strategy and mastery of technological literacy are key to effectively reducing the skills gap of students in the Industry 4.0 era.

Purnama Hadi Kusuma; Usnadi Usnadi; Abdul Rahman Salman Faris

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Business judgment rule (BJR) is a principle of protecting directors from suboptimal business decisions that result in company losses. The purpose of this study is to analyze and to explore the legal provisions of BJR and its application principles, which are often related to several cases of directors of companies in making business decisions. The following study uses a normative research method (normative legal research) with a descriptive analytical nature that examines secondary data sources obtained from reading library materials which are finally analyzed qualitatively. Regulations related to BJR can be found in the provisions of the Limited Company Law, the Financial Services Authority Regulation for public companies, and the BUMN Law, as well as the Regulation of the Minister of BUMN in regulating BJR and the application of the principles good corporate governance within the scope of state-owned enterprises. The principle of BJR protection for company directors applies as long as they can prove themselves in managing the company within the corridor fiduciary duty, duty of care, duty of skill, duty of loyalty, and not involved in the practice conflict of interest.

Airlangga Putra; Permana, Tatang; Mubarak, Ibnu

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

This study aims to determine the effect of implementing the Problem-Based Learning (PBL) model on student learning outcomes in the Ignition System competency at SMKN 1 Katapang. The background of this study stems from the low understanding of students regarding the ignition system material due to the dominant use of the Teacher-Centered Learning (TCL) model, which tends to make students passive and only memorize concepts without understanding the overall working process. PBL is considered more relevant because it emphasizes real problem-solving, critical thinking, collaboration, and analysis according to constructivist theory. The method used is a quasi-experiment with a Nonequivalent Control Group Design. The research subjects consist of two classes of 11th-grade Light Vehicle Engineering students: an experimental group using the PBL model and a control group using TCL, with a total population of 70 students. Data collection was done through pretests and posttests using a validated multiple-choice objective test instrument. Data analysis includes comparing the learning outcome improvements of both groups to determine the effectiveness of PBL. The results show a more significant improvement in learning outcomes in the class using the PBL model compared to the TCL class. This proves that the implementation of PBL is effective in improving analysis skills and diagnostic skills in the ignition system. Therefore, PBL is recommended as a more suitable teaching model for practice-based subjects in vocational schools, especially in automotive electrical competencies.

Dwi Ersi Destari; Rina Indriani; Eka Ersi Destari

Jurnal Ilmu Bahasa dan Pendidikan Guru Sekolah Dasar 2026 Asosiasi Periset Bahasa Sastra Indonesia

Learning is the process of children getting to know knowledge that aims to increase knowledge as a basis for forming behavior. The learning process is carried out so that children experience behavioral changes and gain an overall improvement in knowledge, skills, and attitudes. Learning is very closely related to daily life, therefore it is important for children to learn continuously, one of which is through learning mathematics. Mathematics learning has a very important role in the sustainability of children's education because mathematics is one of the fundamental non-physical tools in the world of education and daily life. Through mathematics learning, children are trained to think logically, systematically, critically, and creatively in solving various problems. In addition, mathematics helps children solve calculation problems that are often encountered in daily activities, such as counting money, measuring length, time, and distance, and interpreting simple data. Mathematics learning also plays a role in developing the ability to reason and make appropriate decisions. Therefore, mathematics learning is a subject that must be followed because it has a great influence on thinking skills, learning independence, and children's readiness to face life challenges and scientific development in the future.

Rusmalia Dewi; Gusti Yuli Asih; Yudi Kurniawan; Agung Santoso Pribadi

Jurnal Pengabdian dan Solidaritas Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

The purpose of this community service (PkM) is to provide training on Emotional Management for PKK mothers to increase their understanding of the importance of self-compassion related to emotions so that they can maintain their physical and mental health. This Emotional Management Training is a practical method in managing emotions, such as relaxation techniques, effective communication, and solving daily problems experienced by individuals when interacting with their environment, both family and social environments. PKK mothers RT.02/RW.05, Gemah sub-district, Pedurungan district, are mostly housewives. Emotional management is very necessary so that it does not last long, which in the end can affect the mother's mental health, so that the impact becomes even greater. To prevent these things from happening continuously, the PkM team of the psychology faculty provides assistance to the mothers by holding Emotional Management training which aims to maintain the mothers' mental health from pressures that arise both in the environment and from home. This input made the PkM team want to help find solutions regarding the development of self-skills for mothers through Emotional Management Training. The team's outreach to these mothers resulted in a 40% increase in their understanding of emotional management. By improving these mothers' skills, it is hoped that they will find it easier to control their emotions, focus, and better understand themselves and their surroundings, enabling them to overcome the challenges and obstacles they encounter in their daily lives.

Nur Inayah Yushar; Marina Rospitasari; Hairunnisa Br. Sagala; Abdullah Arif

Jurnal Pengabdian dan Solidaritas Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Senior high school students represent a strategic age group transitioning into adulthood and are expected to become future leaders of the nation. In the context of achieving Indonesia’s Vision 2045, threats to national resilience are no longer dominated by military aggression, but rather by non-military challenges in the form of cognitive warfare. One prominent manifestation of this threat is the massive exposure of students to low-value digital content, commonly referred to as brain rot, on social media platforms. Such content has the potential to reduce attention span, critical thinking ability, and national awareness among adolescents. Consequently, senior high school students have become a vulnerable group in the spread of misinformation, disinformation, and ideologies that contradict Pancasila values. This community service activity aims to provide training and strengthen national defense character (bela negara) among senior high school students in Jakarta through an educational and participatory approach. The methods employed include the delivery of conceptual materials on national defense awareness and digital literacy, as well as national defense debate simulations designed to enhance students’ critical, argumentative, and ethical thinking skills. The results indicate an improvement in participants’ understanding of national defense values and their ability to express logical and responsible arguments. This activity is expected to contribute to the development of a resilient, critical, and nationally-minded young generation capable of facing contemporary challenges in the digital era.

T. Wisnu Warnia WR; Selnistia Hidayani; Purnama Rika Perdana

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2026 Asosiasi Periset Bahasa Sastra Indonesia

Reading is a must-have skill for students, regardless of proficiency level. Reading skills are used in all subjects in school. By using reading, they can understand what they learn and obtain information about subjects that help develop their skills. In this term, reading strategies play an important role in defining the success of reading. Many researchers have found that using strategies can help students read effectively and efficiently. This issue is fascinating because success in reading is supported by the strategies readers use. Therefore, the researcher is interested in finding out what reading strategies high school students use. This study aims to examine the reading strategies used by Senior High School students while comprehending descriptive text and their perception of reading strategies. The research design was a qualitative approach based on the theory of case study. The informant consists of tenth-grade students of the eleventh-grade Senior High School. Observation and individual interviews are instruments used by the researcher to collect data, and then the data is analyzed by triangulation, which consists of reducing data, displaying data, and drawing. The results of this study show that there were 7 strategies used by participants namely repeated reading, taking notes, imagine the content, summarizing, bottom up, guessing, getting the purpose of reading, each participant uses more than one strategy in reading, The result also showed that the strategies the students used while reading greatly helped them understand the text and made the reading process more effective and efficient.

Fitria Susanti; Rizki Surya Amanda; Winda Sherly Utami

Inovasi Pendidikan dan Anak Usia Dini 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

The advancement of information technology has increased young children’s exposure to digital devices, which potentially affects language development. This study aims to analyze the relationship between daily screen time duration and language development of children aged 5–6 years in Desa Mendalo Indah, Kecamatan Jambi Luar Kota, Kabupaten Muaro Jambi. This research employed a descriptive qualitative approach with a case study design. The subjects were six children aged 5–6 years who had more than two hours of daily screen time. Data were collected through observations of children’s language abilities, interviews with parents, and documentation of daily activities, and analyzed using Miles and Huberman’s (2014) interactive model, including data reduction, data display, and conclusion drawing. The results showed variations in children’s language abilities despite having relatively similar screen time durations. Children who received active parental guidance and accessed educational content demonstrated better receptive and expressive language skills, including following sequential instructions, forming simple sentences, and expressing ideas verbally. Conversely, children who used screen time passively without supervision tended to have limitations in vocabulary acquisition, concentration, and verbal interaction. These findings indicate that screen time duration alone is not the sole determinant of children’s language development; it is also influenced by the quality of parental guidance, the type of content accessed, and social interaction experiences. This study is expected to provide guidance for parents, teachers, and early childhood education practitioners in managing digital media use wisely to optimally support children’s language development.

Talita Putri Lestari; Alfiana Nahdiana; Ririn Dwi Ariani; Ika Ramadani; Novita Ambarwati

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

The utilization of digital technology in the Industry 4.0 era has become crucial for vocational high school (SMK) students to build economic independence. However, partners at SMKN 1 Selo still face obstacles in optimizing social media and digital platforms as effective promotional tools for student work and self-development. This community service activity aims to enhance students' understanding and skills in using social media (Instagram, TikTok) and other digital platforms as creative marketing instruments. The method employed is a descriptive qualitative approach through participatory training, which includes material presentation on digital branding strategies, visual content creation practices, and copywriting techniques. The results of the activity indicate a significant improvement in students' technical abilities, where they demonstrated the capacity to produce engaging promotional content and understand social media algorithms to reach a wider audience. This study aims to describe the process and impact of utilizing social media and digital platforms as promotional tools for SMKN 1 Selo students. The primary focus of this activity is to provide a deep understanding of personal branding strategies and creative product marketing in the digital age. Through this program, it is expected that SMKN 1 Selo students will possess higher digital competitiveness and the ability to leverage the digital ecosystem to support the promotion of vocational products and their professional profiles in the future.