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This study aimed to determine the relationship between parental social support and career exploration with career decision-making among unemployed young adults. Early adulthood, particularly between the ages of 18 and 25, is a crucial developmental period as individuals are required to become independent, build their identity, and determine their career direction. During this phase, many individuals face challenges such as career uncertainty and unemployment, making parental social support and career exploration skills important factors that can influence the quality of career decision-making. The subjects were job seekers aged 18 and 25, categorized as young adults. The sampling technique used probability sampling. The research instrument consisted of three scales: the career decision-making scale (29 items; α = 0.903), the parental social support scale (15 items; α = 0.893), and the career exploration scale (13 items; α = 0.921). Data analysis was performed using the Pearson correlation test to test the hypothesis, and reliability was measured using the Spearman-Brown method. The results of this study indicate a significant positive relationship between parental social support and career exploration with career decision-making among unemployed young adults. This finding indicates that the higher the social support provided by parents and the more active individuals are in exploring their career options, the better their ability to make appropriate career decisions. The implications of this study emphasize the importance of parental involvement in supporting children during the transition to the workforce and emphasize the need for intervention programs that systematically encourage career exploration among unemployed young adults. This is expected to enable individuals to develop more mature career decision-making capacities and thus be able to face the challenges of job uncertainty in the modern era.  

This study aims to determine the implementation and evaluation results of the marketing strategy for bakery and pastry products sold in the lobby lounge of Hotel Fairfield By Marriott Surabaya. This study used a combined qualitative and quantitative approach to obtain a more comprehensive picture. Data collection techniques were conducted through direct observation at the research location and interviews with relevant parties. Furthermore, data analysis was also strengthened by distributing a Likert-based questionnaire to three main respondents: the F&B Manager, the Daily Worker Pastry, and the Marketing Team. This mixed-method approach allowed the researcher to capture both numerical evaluation and in-depth qualitative insights. The results showed that the product strategy has been running quite well, especially in terms of quality and implemented work procedures. However, there are still weaknesses in the innovation aspect, as the products do not yet have distinctive characteristics that can serve as a key differentiator from competitors. In other words, the bakery and pastry products still lack a unique selling point that could strengthen brand identity. In terms of pricing strategy, the hotel uses a premium pricing system, which is considered appropriate for the image of a four-star hotel. However, this approach is still not flexible enough to optimally reach consumers outside the hotel. The promotional strategy is considered to have been implemented quite well, especially through bundling packages and the use of social media. However, existing promotions have not been implemented consistently and tend to be unstructured. Consistent promotion is essential to maintaining customer engagement and building long-term brand awareness. Meanwhile, the location strategy is considered quite effective because products are displayed in areas easily accessible to hotel guests. However, opportunities through digital distribution channels, such as online bookings, have not been maximized. Expanding digital distribution channels could significantly increase market reach and sales performance.

This community service program aims to increase the digital capacity and leadership of Indonesian Berkebaya Women (PBI) members through an approach that integrates traditional values with modern technology. The method used is Participatory Action Research (PAR), with the subject of service as many as 13 members of the Banyumas branch of PBI. The activity was carried out in the form of an intensive workshop for three days at the Green Valley Hotel Baturraden, which included three main sessions: Digital Transformation Workshop, Leadership Development, and Content Creation Workshop. The results of the program showed significant achievements, where 80% of participants were able to actively master at least three social media platforms. In addition, 15 quality digital content was created that reflects the organization's cultural identity and values. The digital engagement rate increased from 15% to 50%, demonstrating the effectiveness of training strategies and active participation of participants. As an indicator of the program's sustainability, a Digital Task Force was formed and a Standard Operating Procedure (SOP) was prepared for the management of the organization's digital media. The theoretical findings of this program show that the integration between cultural values and digital capabilities is not contradictory, but rather mutually reinforcing in forming an organizational identity that is adaptive to changing times. This approach has succeeded in creating a culturally based empowerment model that can be replicated in other communities or organizations with similar characteristics. The emphasis on cultural sensitivity in the design of community service programs is the key to success, especially in the context of inclusive and sustainable digital transformation. This program makes a real contribution to strengthening women's capacity based on cultural communities, as well as opening up space for the development of relevant empowerment strategies in the digital era. Thus, this model can be a reference in designing social interventions that respect local wisdom while encouraging digital innovation.

This study aims to examine the potential of the Baduy traditional house as a realistic context in mathematics learning, particularly in the material of spatial geometry. The traditional houses of the Baduy people not only function as residences, but also hold cultural values, philosophies, and architectural structures rich in geometric elements. Using a systematic literature review (SLR) approach, this study explores various scientific sources, including journal articles, proceedings, and reference books, that discuss the relationship between spatial elements and the structure of traditional Baduy buildings. This approach was chosen so that the study obtained is comprehensive, directed, and able to illustrate the real contribution of ethnomathematics in learning. The results of the review indicate that the Baduy traditional house contains various forms of spatial geometry that can be clearly recognized, including cuboids, triangular prisms, pyramids, cubes, and cylinders. These elements are reflected in building components such as roofs, walls, floors, support pillars, and traditional household furniture. The visual and functional representation of these spatial geometry has the potential to be a contextual resource that can be utilized by teachers in the mathematics learning process, particularly through the Realistic Mathematics Education (RME) approach. By linking abstract mathematical concepts to local cultural phenomena, students not only gain a better conceptual understanding but also increase their active engagement, motivation to learn, and awareness of their own cultural identity. These findings emphasize the importance of utilizing local wisdom as an ethnomathematics approach that can provide meaningful, contextual learning rooted in the realities of students' daily lives. Through the integration of culture and education, mathematics learning can be more relevant, engaging, and support the preservation of national culture.

This study aims to identify and analyze the denotative and connotative meanings in an alternative universe (AU) entitled Throw.back by @Matchacioya uploaded on social media X. The approach used in this study is descriptive qualitative with semantic theory as the basis of analysis. Semantic theory is used to explore how the meaning of a word or phrase is formed both literally (denotative) and in a social and emotional context (connotative). The research data was obtained through the free-spirited conversational listening method, which allows researchers to understand and identify the words or phrases used in the AU. After the data was collected, the analysis was carried out using the distribution method, with the direct element division technique and the lesap technique. The direct element division technique is used to dissect the literal meaning of the word or phrase, while the lesap technique is used to understand the hidden meaning, namely the meaning formed due to the influence of the context and the emotional experiences of the characters in the AU. The results of the study show that the denotative meaning reflects the literal meaning of the word or phrase, such as the word "kabur" which refers to a physical event in the story. Meanwhile, connotative meaning is deeper and reflects a more complex emotional interpretation, such as in the phrase "lost direction" which describes the character's emotional confusion. The importance of connotative meaning is also reflected in the use of symbolism and metaphor in the work. Phrases such as "becoming a shadow" or "trapped in time" not only refer to physical or temporal states, but also describe the character's inner conflict and search for identity. This research confirms that language plays a crucial role as a communication tool that helps build interactions between characters in literary works, especially in AU that is developing on social media.

This article examines the crucial role of spatial communication, particularly through signage systems, in the effective implementation of functional zoning in academic libraries. Using a comparative case study method at the Bandung Institute of Technology (ITB) and Telkom University Libraries, this research analyzes how different visual communication strategies influence students' perceptions, behaviors, and sense of place formation.The findings indicate that the explicit and strategic visual communication approach at Telkom University successfully creates high spatial legibility and strengthens collective place identity. In contrast, the weak and ambiguous visual communication at the ITB Library causes users to rely more on personal habits, intuition, or previous experiences in accessing and utilizing the space. This not only hinders the formation of a coherent sense of place but also creates confusion that potentially degrades the quality of the user experience. The mismatch between spatial functions and user expectations leads to inefficiencies in facility utilization and disrupts user comfort within zones that should have clear functional boundaries, such as quiet zones, collaborative zones, and discussion zones. Furthermore, this article highlights the importance of integrating graphic design and architecture in creating a cohesive spatial experience. A consistently designed, informative, and aesthetically pleasing signage system not only enhances users' spatial orientation but also becomes a crucial element in shaping perceptions of the institution's character.

This study aims to explore in depth the role of social media in strengthening the national identity of students in the Pematangsiantar City campus environment. National identity is seen as an important aspect in shaping the national consciousness of the younger generation, especially students who are in a critical phase of intellectual and social development. The research method used is a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, and documentation of students from various universities in Pematangsiantar City. The results show that students actively use social media to access, produce, and share content related to local culture, national history, national figures, and national issues relevant to their daily lives. Social media functions not only as a means of communication, but also as a space for expression and creativity that allows students to build national narratives independently, critically, and innovatively. The discussion emphasizes that amidst the rapid flow of globalization and the penetration of foreign cultures, social media plays a strategic role in maintaining national values, provided its use is directed in a reflective, educational, and responsible manner. In addition, social media has the potential to expand the reach of the dissemination of nationalist values in a more engaging way and in accordance with the communication style of the younger generation. The conclusion of this study emphasizes that social media can be an effective tool in shaping and strengthening national consciousness among students. This impact is long-term, contributing to character formation, national loyalty, and strengthening students' role as agents of change in maintaining national unity and integrity.  

This study focuses on the symbolic meanings embedded in the use of figurative language in the poetry anthology Selamat Menunaikan Ibadah Puisi by Joko Pinurbo. The research utilizes a descriptive qualitative approach, with semiotic analysis serving as the theoretical foundation. The purpose of this study is to examine how the figurative language used in the poems contributes to conveying deeper symbolic meanings, beyond their role as mere rhetorical devices. The findings of this research reveal that the figurative language within the poems plays a significant symbolic role in expressing complex themes such as inner suffering, memories, identity, alienation, and the quest for the meaning of life. Symbols like 'storm,' 'refrigerator,' 'dusk,' 'window,' 'door,' 'river,' and others are employed to represent abstract concepts, providing a more nuanced understanding of the human experience. The study identifies various types of figurative language, including metaphor, simile, personification, hyperbole, synecdoche, paradox, and irony. Each of these elements serves to enrich the meaning of the poems, adding layers of depth to the interpretation and enhancing the aesthetic experience for the reader. Through these figurative expressions, the poet effectively invites the reader to engage with both the emotional and intellectual dimensions of the poetry. This research emphasizes how Joko Pinurbo's use of figurative language transcends its traditional ornamental function, making it a powerful tool for conveying complex symbolic and existential themes. By analyzing the symbolic meanings in the poems, this study contributes to a deeper appreciation of the interplay between language, meaning, and emotion in contemporary Indonesian poetry.

The relocation of the National Capital (IKN) through Law Number 3 of 2022 raises the potential for serious issues related to the land rights of local communities, particularly indigenous communities who have long inhabited and utilized the area. In the context of IKN development, community rights often clash with the interests of the state and investors, thus creating the risk of violations of basic rights, including land rights, which are an important part of their social, cultural, and economic identity. Notaries, as public officials, have a strategic role in ensuring that every process of transferring land rights is carried out legally, fairly, and in accordance with legal provisions. This study aims to analyze the extent to which the IKN Law protects the rights of local communities and how the role of notaries in notarial practice can ensure justice for the parties involved. The research method used is normative juridical with a qualitative approach through a review of regulations, legal doctrine, and an analysis of notarial practices relevant to IKN development. The results show that although the IKN Law contains general norms regarding respect for the rights of local communities, the legal protection provided is still weak and has not been accompanied by adequate technical regulations. The role of notaries in this context has also been suboptimal due to limited scope of authority and the lack of specific guidelines for overseeing the transfer of land rights in the new capital development area. This research emphasizes the need to strengthen derivative regulations and optimize the role of notaries to serve as a crucial instrument in ensuring legal certainty, justice, and the protection of the rights of indigenous communities during the new capital development.

This research aims to formulate an inclusive Christian Religious Education (CRE) strategy by making love the core pedagogical principle in responding to the challenges of diversity in the modern era. The problem addressed is the prevalent tendency toward exclusive and normative CRE approaches, which are often less relevant in diverse societies. The methodology employed is qualitative descriptive through a literature review of theological and pedagogical works. The novelty of this study lies in integrating love as an educational approach that is not only a taught value but also a teaching method and a transformative goal. The findings indicate that love can foster dialogical and empathetic relationships in the learning process, strengthen Christian identity without being exclusive, and empower teachers to act as facilitators of reconciliation. Thus, this approach enables CRE to be relevant and contextual, shaping students with Christian character who are ready to be agents of peace in a pluralistic society.

This research aims to analyze the branding strategy implemented by the Public Relations (PR) division of the Museum of Islamic Indonesia K.H. Hasyim Asy’ari (MINHA) in developing the identity of Indonesian Islam. Using a descriptive qualitative approach, data were obtained through observation, interviews, and documentation. The analysis applies Sicco Van Gelder’s brand strategy theory, which consists of three main dimensions: brand positioning, brand identity, and brand personality. The findings indicate that MINHA’s PR strategically and consistently implements branding through three key aspects: organizing public events, utilizing social media, and incorporating architectural design to reinforce the identity of Indonesian Islam. These strategies have successfully shaped the museum’s image as inclusive, educational, and youth-friendly, presenting a moderate and tolerant face of Indonesian Islam. The role of PR extends beyond promotion to become a driving force in conveying the narrative of Indonesian Islam through adaptive communication approaches. This study recommends optimizing additional digital platforms and developing an official website to further strengthen the museum’s branding on a broader scale.

This study aims to analyze the role of authenticity in branding communication conducted by Key Opinion Leaders (KOLs) and its impact on consumer trust, emotional engagement, and brand loyalty. Employing a library research approach, data were collected from scholarly literature published between 2021 and 2025 relevant to authenticity, brand communication, and KOL-based marketing. The analysis reveals that authenticity serves as a key element linking brand values to positive audience perceptions, which subsequently influence brand equity and purchase intention. Furthermore, this research highlights that authenticity in digital marketing is not merely a rhetorical claim but a relational practice that shapes how consumers evaluate credibility and trustworthiness. Strategic communication practices such as narrative storytelling, transparent sponsorship disclosure, and value alignment significantly strengthen the credibility of both KOLs and the brands they represent. Authentic storytelling allows audiences to connect with the personal experiences of KOLs, thereby enhancing identification and fostering long-term engagement with the brand. However, this study also identifies several challenges in maintaining authenticity, including risks of over-commercialization, inconsistencies in message delivery, and misalignment between KOL identity and brand values. When audiences perceive exaggerated promotional tactics or lack of transparency, their trust can diminish, ultimately weakening brand loyalty. Therefore, the sustainability of authenticity requires continuous monitoring, adaptive strategies, and consistent ethical practices in brand communication. The findings affirm that authenticity is both a strategic differentiator and a fragile asset, requiring deliberate and sustained management in the competitive digital marketplace. By recognizing authenticity as a multidimensional construct—encompassing transparency, value congruence, and emotional resonance—brands and KOLs can collaboratively enhance audience engagement while preserving credibility. This research contributes to the development of more effective branding communication strategies through KOLs and offers practical guidance for marketers to navigate authenticity challenges in an era dominated by digital interactions and consumer skepticism.

This study aims to analyze the framing of heritage tourism news in the online media DetikJatim.com during the period of July to December 2024. The research uses a qualitative method with Robert N. Entman’s framing analysis approach, which includes four elements: define problem, diagnose causes, make moral judgment, and treatment recommendation. A total of 28 news articles were analyzed and classified into six categories of heritage tourism. The findings show that DetikJatim frames the main issue as the lack of historical preservation and the weakening of the meaning of heritage areas amid modernization. The highlighted causes include weak historical literacy, dominance of folk narratives without academic support, and the repurposing of historical spaces. Morally, the media views historical preservation and the strengthening of local identity as a collective responsibility, encouraging the public to understand and appreciate history. The suggested solutions include reintroducing historical knowledge, educating through narratives of struggle, revitalizing sites, or simply highlighting their existence

Drug abuse among adolescents is a serious problem that requires comprehensive and sustainable prevention efforts. Adolescence is a developmental phase characterized by the search for identity, emotional instability, and high levels of influence from the social environment, including peers. In this context, family education plays a central role as the first line of defense in protecting adolescents from the negative influence of drugs. Through open communication, wise supervision, and consistent love and emotional support, parents can create a safe and supportive environment for their children's mental development. Effective family education includes strengthening moral, religious, and social values, aiming to shape adolescents' character and resilience to environmental pressures. In certain situations, family education also needs to be supported by a scientific approach, one of which is Cognitive Behavioral Therapy (CBT). CBT is a psychological approach that focuses on improving negative thought patterns and behaviors. In the context of discussing drugs, CBT can help adolescents identify the emotional and social triggers that lead them to try illicit substances and equip them with strategies to cope healthily. The integration of family education and CBT therapy creates a comprehensive approach—from the home to professional support—to strengthen adolescents' mental resilience. This collaboration not only reduces the risk of addiction but also encourages adolescents to become more self-aware, emotionally healthy, and productive individuals. Therefore, synergy between families, schools, and mental health professionals is crucial in creating a drug-free generation of young people ready to face the challenges of modern life. Therefore, the active involvement of all parties, including educational institutions and the community, is essential to creating an environment that supports early drug prevention.

This study aims to examine and analyze the Islamic educational values ​​contained in the local tradition of Ada' Tuho Ulumanda and its implementation at the Darul Ulum Islamic Boarding School, Popenga Village, Ulumanda District, Majene Regency. The Ada' Tuho tradition is one of the cultural heritages of the Ulumanda community that is full of moral, social, and spiritual values ​​that are closely related to the principles of Islamic education, especially the values ​​of faith, morals, and society. In the context of Muslim society, local traditions are not only seen as cultural symbols, but also function as a medium for transmitting religious values ​​that strengthen Islamic identity while maintaining social harmony. The research method used is a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The data obtained are analyzed thematically to reveal the Islamic educational values ​​contained in the practice of Ada' Tuho and its form of implementation in the Islamic boarding school environment. The results of the study indicate that the Ada' Tuho tradition contains a number of important values, including: the value of monotheism that emphasizes faith and respect for God's power, moral values ​​that include honesty, responsibility, discipline, and respect for parents and others, and social values ​​in the form of solidarity, mutual cooperation, deliberation, and justice in community life. The implementation of these values ​​at the Darul Ulum Islamic Boarding School is carried out through a formal learning process, habituation of worship, exemplary behavior of the ustaz, and strengthening the character of students based on the integration of Islamic values ​​and local wisdom. Thus, the Islamic boarding school plays a role as an agent of preserving religious culture that is able to harmonize Islamic teachings with local traditions constructively, making it relevant to strengthening contextual Islamic education in the modern era.

The phenomenon of charismatic pastors who simultaneously serve as merchants represents an increasingly common reality in contemporary Christian ministry, especially within urban contexts where economic and spiritual dynamics are closely intertwined. This dual role reflects both opportunities and challenges for the church, raising important theological, ethical, and practical debates concerning the integrity of pastoral calling in the midst of worldly interests, material pursuits, and potential temptations. On the one hand, the bivocational model may provide pastors with financial independence, reducing the burden on congregations and offering broader opportunities for engagement with society. On the other hand, it also carries the risk of blurring the boundaries between ministry and commerce, thereby creating possible conflicts of interest, diminishing spiritual authority, and weakening the congregation’s trust in pastoral leadership. This study aims to analyze the dual role of pastor-merchant in the light of New Testament theology by identifying potential tensions, examining the relevance of pastoral ethics in guiding decision-making, and evaluating the impact of this dual vocation on the life and witness of the church. Methodologically, this research employs a qualitative literature study, reviewing biblical, theological, and pastoral ethics sources to formulate a comprehensive understanding. The findings suggest that pastoral ethics serve as a vital compass for pastor-merchants, ensuring that ministry remains pure, Christ-centered, and untainted by financial motives. The Apostle Paul provides a theological and practical model for bivocational ministry, demonstrating how secular work and spiritual service can coexist without compromising the divine calling. Furthermore, a healthy, transparent, and accountable leadership framework is essential for sustaining integrity and strengthening congregational trust. Ultimately, this study emphasizes that the identity of the church as “a chosen people, a royal priesthood” (1 Pet. 2:9) must remain the guiding principle, ensuring that the integration of pastoral vocation and marketplace involvement contributes positively to the church’s witness and relevance in modern society.

This article analyzes the song "Sukatani" by Sukatani Band as a form of musical expression that represents Eastern nuances within a post-punk aesthetic framework. The research was conducted using a qualitative-descriptive approach through a music analysis method based on Jan LaRue's theory in Guidelines for Style Analysis (1970), which includes six main parameters: melody, harmony, rhythm, texture, form, and instrumentation. This analysis aims to reveal how the musical elements in the song can be read as a meeting between the post-punk idiom born in the West and the local socio-cultural context in Indonesia. The research findings show that "Sukatani" combines a minor pentatonic scale and repetitive structure as distinctive Eastern musical characteristics, while maintaining the monotonous and intense impression synonymous with post-punk aesthetics. From a lyrical perspective, the use of ngapak language not only strengthens local identity but also presents an authentic expression close to the daily lives of rural communities. The lyrics voice social criticism regarding class inequality, state repression, and respect for peasant labor as the foundation of collective life. Thus, music is not merely an aesthetic medium, but also a means of articulating cultural resistance against the dominance of central discourse and the hegemony of mainstream popular culture. Furthermore, analysis of texture and instrumentation reveals a combination of distorted guitars, repetitive bass patterns, and rigid drum beats, all of which create a tense yet meditative atmosphere. 

As the first principle of Pancasila, Belief in the One and Only God holds a fundamental position in shaping the moral and spiritual direction of the Indonesian nation. Divinity serves not only as an ideological foundation but also as an ethical guideline guiding individual behavior and national life. In the current global context, where secularism is rapidly advancing and encouraging a separation between religion and the public sphere, the relevance of divinity is even stronger. Uncontrolled secularism has the potential to weaken the moral foundations of society, erode social solidarity, and trigger a value crisis that threatens national integrity. Divinity serves as a counterbalance to global trends often dominated by materialistic and individualistic views. In this situation, strengthening divinity principles is a strategic necessity, both in the formulation of public policy, the national education system, and in the practice of social life. Public policies based on divinity can ensure that development does not merely pursue economic growth, but also pays attention to social justice, shared prosperity, and the preservation of human values. In education, internalizing religious values encourages the development of students' character with integrity, respect for diversity, and high moral awareness. Meanwhile, in the social realm, the application of these values strengthens tolerance, maintains harmony between religious communities, and affirms unity in diversity. This article emphasizes that religious values are not merely normative ideological symbols, but rather pillars of national integration capable of addressing the challenges of the times. By reviving the spirit of Belief in the One and Only God in every aspect of life, Indonesia can confront the influence of global secularism without losing its spiritual identity, while simultaneously building a just, civilized, and sustainable society. In addition, the application of religious values in Pancasila also has strategic relevance in Indonesia's cultural diplomacy and foreign policy.

Pesantren, as an Islamic educational institution that has long been a center of religious learning and character development, has great potential in advancing entrepreneurship based on local wisdom. The role of pesantren is not only limited to teaching religious studies, but also includes coaching students to have economic independence and competitiveness in the midst of the Times. Local wisdom that grows around pesantren can be an important capital in developing businesses that are relevant to the needs of the community. However, optimizing the function of pesantren in producing students who are independent and able to compete still faces various challenges. One of the main obstacles is the development of Human Resources (HR) which is not only oriented to mastering the theory, but also on practical skills and understanding of local values. Without the right strategy, such great potential is difficult to realize sustainably. This study aims to explore strategies that can be applied in the development of human resources in order to improve the performance of local wisdom-based entrepreneurship in the boarding school. The research method used is a qualitative approach with case studies on several boarding schools that have succeeded in forming productive business units by utilizing local potential, such as agriculture, fisheries, crafts, and food product processing. Research findings indicate that several crucial factors in building entrepreneurial human resources in pesantren include: strengthening character and work ethic, hands-on practice-based training in the field, collaboration with local business actors for knowledge transfer and market networking, as well as historical and philosophical understanding of local wisdom values. The success of entrepreneurship development in pesantren depends on the integration of spiritual aspects, practical skills, and knowledge about the potential of the region. Based on the results of the study, an integrated entrepreneurship training model that combines science, faith, and concrete action is recommended. This Model is expected to produce great pesantren entrepreneurs, competitive, and able to adapt and face global challenges without leaving their identity and noble values.

Bekasam, a traditional Indonesian fermented fish product, is produced through a natural fermentation process involving complex microbial communities, particularly fermentative bacteria. These microorganisms play a vital role in developing the product’s characteristic flavor, aroma, and texture. This study aimed to identify the morphological characteristics of fermentative bacteria present in bekasam made from Nile tilapia (Oreochromis niloticus) using direct microscopic observation without staining. Fresh samples of bekasam were collected and subjected to serial dilution before being cultured on nutrient agar (NA) medium. The cultures were incubated at room temperature for 24–48 hours to allow colony formation. Morphological examination was carried out by observing the colonies directly under a light microscope to assess cell shape, size, and arrangement. The results demonstrated a diversity of bacterial morphologies, with the majority consisting of rod-shaped (bacillus) and spherical (coccus) forms. Bacillus cells were often observed singly or in short chains, whereas coccus cells appeared either as single units, in pairs (diplococci), or forming short chains (streptococci). The morphological diversity observed suggests that multiple bacterial species may be involved in the fermentation process, each contributing differently to biochemical transformations such as protein degradation, lactic acid production, and flavor compound formation. Although morphological characterization alone cannot provide definitive bacterial identification, these findings serve as preliminary data for subsequent microbiological and molecular analyses. Further research using biochemical tests and molecular approaches, such as 16S rRNA gene sequencing, is recommended to confirm species identity and to explore their specific roles in fermentation. Understanding the microbial composition of bekasam can provide valuable insights for optimizing fermentation conditions, improving product consistency, and ensuring safety in traditional fish-based fermented foods.