Publication Search

The 5.0 tourism awareness campaign is a program implemented by the Ministry of Tourism and Creative Economy. The campaign can run optimally if supported by the right communication strategy, one of which is cyber public relations. Cyber public relations plays an important role in disseminating campaign messages by involving the community and providing a positive image. This research aims to find out cyber public relations in the campaign by using a descriptive qualitative approach and cyber public relations theory proposed by Philps & Young (2009). The research data was obtained through primary data, namely interviews and secondary data, literature studies, observation. The results showed that the 5.0 tourism awareness campaign managed by Kemenparekraf emphasized the importance of transparency, the use of the internet, and quality content in delivering information to the public. By utilizing digital media, this campaign succeeded in raising awareness, changing attitudes, and encouraging positive public behavior towards tourism. The management of cyber public relations plays an important role in reaching a wide audience, including in remote areas, and ensuring the long-term sustainability and success of this campaign in supporting the development of sustainable tourism in Indonesia.

In the current digital era, digital Islamic pawnshops have emerged as increasingly relevant financial solutions for society, despite encountering challenges such as inadequate infrastructure, low levels of digital literacy, and technical difficulties. This study aims to examine the obstacles and advantages of digital Islamic pawnshops in promoting financial inclusion in Indonesia. Using a qualitative approach through literature analysis, this research identifies legal and technical issues associated with the implementation of digital Islamic pawnshops. The results highlight that while these pawnshops offer time and cost efficiency, challenges like limited internet accessibility, poor technological awareness, and security vulnerabilities must be resolved. Recommendations include enhancing digital infrastructure, providing comprehensive education, and strengthening security measures to broaden access and improve the quality of digital Islamic pawnshop services.  

The increase in phishing crimes during the COVID-19 pandemic has been influenced by various factors, including weak social control, lack of cybersecurity education, and technological disparities. This study aims to analyze the rise of phishing crimes from a criminological perspective, focusing on Social Control Theory and Differential Association Theory. Using a qualitative approach, this research examines how phishing offenders learn and operate within social groups. The findings indicate that phishing is not only motivated by financial gain but also intellectual satisfaction and organized criminal activities. Moreover, regulatory challenges persist, as existing laws such as the Electronic Information and Transactions Law (UU ITE) face enforcement limitations due to gaps in law enforcement capabilities. Strengthening cybersecurity awareness, enhancing digital literacy, and improving legal frameworks are crucial to mitigating phishing crimes. Future research should explore quantitative analyses of phishing trends and the effectiveness of policies in addressing cybercrime.

Digital lifestyle has become an integral part of university students' daily lives, involving the use of social media, digital devices, and digital content consumption. The development of digital technology has positive impacts, facilitating easy access to information and social interactions. However, excessive use can lead to digital stress, which negatively affects students' mental health. This study aims to identify the key factors influencing students' digital lifestyles and analyze their relationship with stress levels. A quantitative approach with a survey method was employed, using a questionnaire to measure digital lifestyle, including social media usage frequency and digital device interaction duration, along with the Perceived Stress Scale (PSS) to measure students' stress levels. The factor analysis results show that social media usage and prolonged interaction with digital devices are significant factors contributing to students' stress. Furthermore, sleep disturbances and social anxiety were identified as other significant factors associated with increased stress. The multivariate regression analysis confirmed that students who spent more time on social media reported higher stress levels, associated with social anxiety and sleep disturbances caused by digital addiction. This study suggests the importance of managing digital device usage and raising students' awareness of the negative impacts of excessive social media use. The findings imply the need for support from universities and mental health organizations to provide interventions that help students manage their digital lifestyles, reduce stress, and improve their mental well-being.

This computer training is part of Community Service (PKM) in Ladang Peris Village, Bajubang District, with the aim of improving children's readiness to face the digital era. The main problem is low technological skills due to limited facilities and minimal access to training. In addition, the lack of understanding about the wise use of technology is also an important issue. This training aims to provide basic computer skills education and increase awareness of the benefits and risks of technology. The main target is elementary to secondary school children who are interested in learning technology but have limited facilities. The methods used include theory, direct practice, and interactive approaches. Theoretical materials include an introduction to hardware, software, and the impact of technology. Practice is carried out through typing activities, using educational applications, digital drawing, and safe internet exploration. The results of the training showed an increase in children's understanding of technology and their courage to use it. They are also more aware of the importance of using technology positively. In conclusion, this training has a positive impact by providing children with basic computer skills, preparing them to face digital challenges, and encouraging the sustainability of the program to create a young generation that is technologically literate.

This computer training is part of Community Service (PKM) in Ladang Peris Village, Bajubang District, with the aim of improving children's readiness to face the digital era. The main problem is low technological skills due to limited facilities and minimal access to training. In addition, the lack of understanding about the wise use of technology is also an important issue. This training aims to provide basic computer skills education and increase awareness of the benefits and risks of technology. The main target is elementary to secondary school children who are interested in learning technology but have limited facilities. The methods used include theory, direct practice, and interactive approaches. Theoretical materials include an introduction to hardware, software, and the impact of technology. Practice is carried out through typing activities, using educational applications, digital drawing, and safe internet exploration. The results of the training showed an increase in children's understanding of technology and their courage to use it. They are also more aware of the importance of using technology positively. In conclusion, this training has a positive impact by providing children with basic computer skills, preparing them to face digital challenges, and encouraging the sustainability of the program to create a young generation that is technologically literate.

The circulation of alcoholic beverages is often unlicensed, particularly traditional alcoholic beverages, which are frequently distributed without a license due to being considered cultural heritage or customs specific to certain regions in Indonesia. This situation raises concerns regarding both legal compliance and public health. This research examines the licensing process for the sale and purchase of traditional alcoholic beverages in Indonesia, focusing on the Presidential Regulation of the Republic of Indonesia Number 74 of 2013 concerning the Control and Supervision of Alcoholic Beverages as an analytical framework. The study aims to explore the regulatory environment surrounding the distribution of these beverages and evaluate the challenges and opportunities for obtaining proper licenses. The research further discusses the role of the Online Single Submission Risk Based Approach (OSS-RBA) system, a digital platform designed to simplify the licensing process for businesses. This study is expected to serve as a valuable reference and knowledge resource for the public, providing clarity on the licensing process for alcoholic beverages. It also aims to raise awareness of the legal framework and facilitate smoother and more transparent processes for distributing alcoholic beverages in Indonesia.

Adolescents are an age group that is vulnerable to various health problems, including a lack of understanding about reproductive health and the dangers of narcotics (narcotics, psychotropics, and addictive substances). Lack of education in these two aspects can lead to risky behavior, such as premarital sex, unwanted pregnancy, sexually transmitted infections (STIs), and drug abuse which have negative impacts on physical, mental, and social health. This community service activity aims to provide education about reproductive health and the dangers of drugs to adolescents in RW 01 Sukaraja Village, Bogor Regency as a preventive measure in building awareness and healthy living behavior in adolescents. The method used in this program is an educational approach through interactive discussions, and counseling based on visual and digital media delivered to adolescent groups in schools and communities. Evaluation was carried out by comparing the level of understanding of participants before and after the activity through pre-test and post-test questionnaires. The evaluation results showed a significant increase in participants' understanding of the importance of maintaining reproductive health and avoiding drug abuse. In addition, participants showed high enthusiasm in the discussion and expressed readiness to apply the knowledge gained in everyday life. In conclusion, education on reproductive health and the dangers of narcotics is very important in forming healthy mindsets and behaviors among adolescents, especially adolescents in RW 01 Sukaraja Village, Bogor Regency. The sustainability of this education program needs to be supported by synergy between educators, health workers, parents, and the community so that the information provided can continue to be updated and implemented effectively

Building the local economy through quality and sustainable traditional products at Khasanah Sari is a strategic step to improve community welfare and preserve culture. By addressing existing issues through training, digital marketing, product innovation and financial support, Khasanah Sari can grow and contribute positively to the local economy. Clear output targets will be a reference to measure the success of this initiative, making a positive impact on the community and the economy as a whole. Building a local economy through quality and sustainable traditional products involves community empowerment, product development and environmental sustainability By involving the community in production and marketing, their skills can be enhanced, creating new jobs. Traditional products need to be developed to meet quality standards that appeal to modern consumers, while using environmentally friendly raw materials and sustainable production techniques. Effective marketing, including the utilization of digital platforms, will help reach a wider market. In addition, collaboration between the government, businesses, and non-government organizations is essential to support development and market access. Public education and awareness on the importance of local products will also contribute to stronger economic growth and preservation of cultural heritage.bstract and Keywords must be written in English, in italic style, and contain a brief description of the research background, objectives, methods, findings, and implications. The abstract is written in one paragraph with a single space (maximum 200 words), without any reference or formula.

This study aims to analyze the enforcement of criminal law against cyberbullying that leads to suicide in Indonesia. The research employs a normative and empirical juridical approach by examining existing regulations and analyzing cases through interviews with law enforcement officials and related parties. The findings indicate that despite cyberbullying being regulated under the ITE Law and the Criminal Code, its enforcement still faces challenges, such as difficulties in identifying perpetrators due to digital anonymity, a lack of technical understanding among law enforcement officers, and low public awareness of the serious impact of online harassment. The cases of Yoga Cahyadi in Indonesia and Hana Kimura in Japan demonstrate that cyberbullying can cause severe psychological distress, ultimately driving victims to take their own lives. In conclusion, stricter regulations are needed to classify cyberbullying as a specific criminal offense with clearer sanctions. Additionally, strengthening the capacity of law enforcement in cybercrime investigations and enhancing digital literacy education among the public are crucial preventive measures. Public awareness campaigns and collaboration between the government, social media platforms, and educational institutions are also necessary to create a safer and harassment-free digital environment.

This study examines the effective role played by corporate governance in promoting e-marketing strategies, through an applied study conducted on Al-Rasheed Bank - Palestine Street Branch. In light of the rapid developments in the digital field, organizations are increasingly relying on e-marketing tools to improve their performance, making it necessary to apply governance principles to ensure the highest levels of efficiency, transparency, and credibility. The study aims to illustrate how governance can contribute to improving the performance of e-marketing in financial institutions, With a focus on Al-Rasheed Bank as an applied model. The study seeks to achieve several objectives, including analyzing the impact of governance mechanisms on e-marketing strategies, and knowing the extent to which the application of governance is related to achieving institutional goals and improving marketing efficiency. It also aims to study how governance contributes to building a transparent and secure relationship between the organization and its customers, which enhances loyalty and expands the customer base. In addition, the study highlights the challenges that organizations may face in applying governance to e-marketing and proposes solutions to address them. The study showed that there is a strong relationship between corporate governance and e-marketing, as governance helps in defining the goals and vision of the organization, which ensures that e-marketing strategies are compatible with the general directions of the organization. Enhancing transparency and accountability also contributes to building customers' trust in the organization, which increases their positive interaction with its marketing strategies. Moreover, governance helps ensure compliance with legal and ethical standards, which enhances the organization's reputation in the market and reduces the legal risks it may face. The study relied on the descriptive and analytical approach to analyze the relationship between governance and e-marketing, with a focus on data related to Al-Rasheed Bank - Palestine Street Branch. A simple random sample of 50 employees from different departments within the bank was selected. Statistical analysis was also used to measure the impact of governance on the efficiency of e-marketing within the organization. The results of the study showed that 84% of employees believe that corporate governance plays a key role in the success of digital marketing campaigns, reflecting a broad awareness of the importance of regulatory frameworks and corporate policies in guiding digital marketing operations. 73% of employees also confirmed that there are clear governance policies within the bank, which enhances confidence in the corporate system. With regard to customer trust, 79% of employees indicated that governance contributes to improving the level of trust in the electronic services provided by the bank, while 73% of them believe that governance positively affects the process of strategic decision-making in e-marketing. Also, 71% of employees reported that there is an effective system to monitor the performance of digital marketing campaigns, which helps to evaluate performance and improve strategies based on the results achieved. However, the study noted that there are some challenges facing the implementation of governance in the field of e-marketing. 33% of employees indicated that there is a lack of regular training programs on governance practices, which may negatively affect the effectiveness of their implementation. 38% of respondents also showed weakness in the mechanisms for evaluating the effectiveness of governance in improving e-marketing. In addition, 45% of employees indicated that there are gaps in communication between the governance department and the e-marketing department, which calls for improving channels Communication to ensure the integration of efforts between different departments. Based on these results, the study provided a set of recommendations aimed at improving the application of governance in e-marketing. Among these recommendations is the need to organize training workshops to familiarize employees with governance practices and their importance in improving marketing performance. The study also recommended the use of key performance indicators (KPIs) to conduct periodic evaluations and improve marketing strategies based on the results of these evaluations. In addition, the study stressed the importance of strengthening coordination between governance and e-marketing departments to ensure the integration of efforts and achieve Better results. It also recommended updating governance policies to keep pace with developments in the field of e-marketing, in order to contribute to supporting innovation and creativity in digital marketing strategies. In conclusion, the study confirmed that corporate governance plays a vital role in improving the efficiency of e-marketing, which contributes to enhancing customer confidence, achieving regulatory compliance, and increasing the effectiveness of marketing campaigns in financial institutions, especially in Rasheed Bank. She also stressed the importance of developing periodic training and evaluation strategies to ensure the optimal application of governance principles, in a way that enhances the performance of institutions in the changing digital environment.

Graphic design training using the Canva application aims to enhance the skills of MTs Al-Muttaqin students in creating visual designs, particularly posters with the theme "Environmental Awareness." This activity was conducted by the Community Service Program (KKN) team from Universitas Tidar on January 20, 2025, using the Asset Based Community Development (ABCD) method, which consists of five stages: discovery, dream, design, define, and destiny. The results of the training showed that students exhibited high enthusiasm and were able to understand basic design concepts, such as color, typography, and layout. Despite challenges such as limited internet access and devices, these obstacles were successfully addressed through intensive mentoring. This program is expected not only to improve students' digital literacy but also to provide opportunities for them to compete in the field of graphic design. In the future, this training can be expanded with additional materials to support broader educational digitalization.

Community Service activities by the Yehezkiel group targeting Catholic students at SDI Lamanabi through religious character development activities need to be conducted in this digital era.This is important because students are trapped in the digital era and live far from religious activities, such as being less involved in spiritual activities, having an indifferent attitude, being lazy in studying, lacking discipline, not participating in prayers and youth activities, and showing a lack of politeness in social interactions. This activity aims to enhance the character of students at SDI Lamanabi, Paroki Waiklibang in the digital era through religious character education development activities. The method used in this community service activity is a training method through the provision of materials, question and answer sessions, and participation. This activity was conducted on November 15-17, 2024. The result of this activity is the awareness among the students at SDI Lamanabi-Tanjung Bunga to embody religious values or character in their lives amidst the advancement of digital technology. The result of this service certainly makes the students at SDI Lamanabi engage in religious activities to enhance their religious character in the digital era.

This research analyzes the effectiveness of Wismilak Diplomat's sponsorship of the 2024 Presidential Cup Sapi Sono and Karapan Sapi cultural events as a marketing strategy to increase brand awareness and brand image in Madura. Using qualitative methods with a case study approach, this research examines the impact of sponsorship on audience engagement and brand perception through branding elements, interactive activities and digital media. The research results show that culture-based sponsorship has a positive impact on brand awareness and image, especially through direct interaction with the audience and broad media exposure. However, there are challenges in optimizing digital media and the effectiveness of branding elements at event locations. Therefore, more adaptive and innovative sponsorship strategies are needed to increase the impact of culture-based marketing in the future.

The objective of this community service initiative is to enhance the awareness and competencies of village officials in Ngunut Village regarding cyber security threats. Through counseling and mentoring sessions, participants were educated on the principles of cyber security, the categories of cyber attacks, and the preventive measures that can be implemented. Evaluation findings demonstrated a substantial enhancement in participants' knowledge and attitudes towards cybersecurity. It is anticipated that this initiative will serve as a model for other villages, contributing to the development of secure and sustainable communities in the digital era.

This study aims to evaluate the effectiveness of training and mentoring programs for archive management targeting administrative staff at the Faculty of Islamic Studies, Universitas Muhammadiyah Lampung. A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, and documentation. Key informants included officials and administrative staff involved in archive management. The research identified supporting and inhibiting factors in program implementation and assessed its impact on staff competence enhancement. Findings revealed that the training positively contributed to improving participants' skills in archive classification, storage, and maintenance following national standards. Structural support and effective communication were identified as major supporting factors. However, challenges included limited facilities, low staff awareness, and a shortage of professional archivists. The study recommends sustainable mentoring, increased funding for facilities, and the adoption of digital archiving. These findings provide a foundation for developing more effective and adaptive training programs in higher education environments.

The digitalization of public services improves efficiency, openness, and accessibility, particularly in the administration of public grievances. Information and communication technology facilitates effective, rapid, and responsive complaint resolution while safeguarding user data security. This strategy promotes public engagement using digital channels, including web applications, social media, and unified online complaint mechanisms. Nonetheless, issues such as the digital divide, technological proficiency, and infrastructure preparedness must be resolved. This study utilizes a literature review methodology, employing documentation methodologies and content analysis. The results indicate that the use of e-Government in Indonesia has markedly enhanced the efficiency, openness, and accountability of public services. The use of technology enhances the administration of public grievances in accordance with principles of good governance and current rules. However, issues with infrastructure, human resources, and community engagement remain. To optimize its beneficial effects, initiatives should concentrate on improving technology infrastructure, advancing human resource skills, and amplifying public awareness of the advantages of e-Government. These approaches intend to enhance the system's efficacy in providing high-quality and responsive public services.

This research aims to explore the protection of teenagers' rights in dealing with cyberbullying among students at Kemlagi State Vocational School, Mojokerto Regency. In the digital era, the use of social media among teenagers is increasing, but this also brings challenges in the form of cyberbullying, which can have a negative impact on their mental and emotional health. This research uses an outreach method which includes lectures, conveying the impact of cyberbullying, and explaining the rights of teenagers. This activity was held on December 12, 2024, involving students, teachers and students of Mayjen Sungkono University. Initial observation results show students' minimal knowledge about cyberbullying and their rights. Through socialization, students are expected to understand the consequences of cyberbullying, as well as their rights to be protected. Evaluation is carried out through questionnaires to measure student understanding after the socialization is carried out. It is hoped that this research can provide recommendations for schools, parents and the community in dealing with cyberbullying problems effectively, as well as increasing awareness of the importance of protecting teenagers' rights in cyberspace.

In the digital era, universities face challenges in enhancing brand awareness amidst increasing competition. Utilizing digital analytics in data-driven marketing communication strategies becomes crucial to achieve this goal. This study aims to analyze the role of digital analytics in designing effective marketing communication strategies to boost university brand awareness. The research method employed is a literature review, gathering and analyzing various sources related to this topic. The findings indicate that integrating digital analytics enables universities to gain deep insights into audience behavior and preferences, allowing for the crafting of more targeted marketing messages. Additionally, the use of digital analytics assists in measuring the effectiveness of marketing campaigns in real-time, facilitating more responsive strategy adjustments to market dynamics. The implications of this study highlight the importance for universities to adopt digital analytics technology in their marketing communication efforts to enhance brand awareness and competitiveness in the digital age.

In the digital era, the personal branding of lecturers and alumni plays a strategic role in enhancing university brand awareness. A strong academic identity and a positive image presented through digital platforms can strengthen the reputation of higher education institutions. This study aims to analyze how optimizing the personal branding of lecturers and alumni contributes to shaping university brand awareness. The research method used is a literature review by analyzing various scientific sources related to personal branding, brand awareness, and digital marketing strategies in the context of higher education. Data were collected from academic journals, books, and relevant publications discussing the role of digital media in building the image of academic institutions.The findings indicate that consistent and authentic personal branding of lecturers and alumni on digital platforms such as social media, university websites, and professional networks can enhance university exposure and appeal to prospective students and other stakeholders. Active interaction, expertise-based content, and participation in online academic discussions are key factors in building credibility and public trust. The implications of this study provide insights for universities in designing effective digital branding strategies by leveraging the active role of lecturers and alumni. Universities should encourage the strengthening of personal branding through training programs and structured digital communication policies to enhance institutional competitiveness at both national and global levels.