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The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

Indonesia may be a nation wealthy in characteristic assets. This tremendous riches is well overseen by Indonesian industry, coming about in a wide assortment of items. As you know, not as it were the industry, Umbakes has moreover contributed to different prepared items through innovation and special creation. One of the most places his MKKNT-MBKM understudies work within the Krampock area of the city of Blitar, he has issues with item improvement and showcasing variables. The reason of this committed movement is hence to arrange your promoting methodology with the fundamental exertion. The strategies utilized are subjective and incorporate sorts of information collection through perception, interviews and documentation of action at umkm. As a result of this devotion, umkm's items have been able to reach a well-developed and reasonable side of the market. 

Sumenep Regency has cultural diversity, which is supported by a culture of social life that is different from other districts in Madura.  In accordance with government policy in developing tourism, especially in Sumenep Regency, it is necessary to have a guideline for a directed and integrated development plan. Tourist objects that are interesting to visit besides being good attractions also need an orderly and neat arrangement, especially from a physical point of view.  In addition, the need for tour packages that are supported by travel agencies, travel agent services, and tour guides. In this study "Strategy for Development of the Lombang Beach Tourism Area, Sumenep Regency" uses SWOT ( Strength , Weakness, Opportunity and Threat )  analysis as an effort to solve problems using a quantitative approach with the type of research in the form of case studies. The Lombang Beach tourism development strategy is seen from the internal factors which are still dominant in having weaknesses in Lombang beach tourism objects, so the stability strategy is the current choice, namely reducing the weak factors gradually according to the existing priority criteria so that the weaknesses disappear and turn into  strength.  While the internal factors that become strengths must be maintained.

Tourism is a creative economy-based service industry that is very important for the progress of the Unitary State of the Republic of Indonesia. Tourism in Indonesia has great potential and makes a significant contribution to the economy, job creation, infrastructure development and community empowerment, including in rural areas. With good and sustainable management, tourism can grow in a sustainable manner and provide long-term benefits. Selection of tourist attractions can be adjusted to the goals of each tourist. The tourist village is a tourist attraction that can be developed and can make a positive contribution to the people of Jombang. The tourist spot chosen in this research is Sumber Biru tourism area. The implementation method used in this study is a qualitative approach with types of observation, documentation, and literature studies to obtain information about the problems faced by blue tourism sources starting from tourism development such as repairing or updating photo spots and obstacles in tourism promotion. The population in this activity were managers and visitors to the Sumber Biru tourism area which had been analyzed by KKNT students. In this community service, the team hopes to contribute more to Wonomerto village so that it can have a positive impact on local residents, especially on Sumber Biru tourism.

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.

Perkembangan bisnis untuk industry makanan sangatlah pesat. Hal tersebut ditandai dengan menjamurnya berbagai macam produsen makana cepat saji di Indonesia. Para produsen seolah ingin berlomba untuk menghadirkan produk unggulan yang dapat memenuhi keinginan dari para konsumen.Berbagai macam pola pengembangan produk telah dilakukan,namun usaha tersebut dirasakan belum terlalu sesuai dengan ekspetasi perusahaan karena tidak mampu meningkatkan omset penjualan. Hal tersebut ditengarai karena pola pengembangan yang telah dilakukan,tidak sesuai dengan prefensi konsumen sehingga tidak mampu memenuhi keinginan konsumen. Kesimpulan artikel bisnis ini menunjukan bahwa untuk memiliki kebab yang baik dan dapat bersaing,harus memiliki ciri khas khusus agar para konsumen tertarik dengan produk yang kita jual.Kebab harus memiliki kualitas yang baik sehingga konsumen juga tertarik untuk mencicipi kebab 3ini. Dimana produk ideal yang sesuai dengan prefensi konsumen untuk pengembangan kebab Abud’s adalah kebab yang isian daging dan menggunakan mayonise yang diolah sendiri oleh produsen, dengan ukuran kebab sebesar 20 cm serta harga jual sebesar 12.000 hingga 15.000.k

Baduta batik Blitar is an MSME that sells batik handicraft products. Barik itself is a work of a nation that is well known abroad. The batik craft center itself is a cultural tour that is visited by many domestic and foreign tourists. Almost every region in Indonesia has batik craft centers, especially in Java and its surroundings. UMKM Batik Baduta Blitar has been built since 2009, but UMKM Baduta has obstacles in carrying out digital marketing, which causes Batik Baduta Blitar customers to complain about the lack of information from Batik Baduta Blitar writing on Batik Baduta Blitar's social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Baduta batik group. The results of this study are that with this problem the solution that can be applied is to create an online marketing strategy that includes digital marketing strategies, social media content, and copy writing. The existence of this online marketing strategy can make Batik Baduta Blitar MSMEs able to carry out marketing effectively and efficiently.

.  Produk baru mungkin produk yang diperkenalkan ke pasar untuk  pertama kalinya, pengembangan produk kecil, atau pembaruan produk yang sudah ada. Pemasaran yang berfokus pada masa depan diperlukan untuk penjualan produk, terutama untuk produk baru. Akibatnya, bisnis perlu memiliki strategi pemasaran yang efektif untuk setiap produk baru yang dihasilkannya. Strategi ini perlu ditetapkan dengan mempertimbangkan faktor-faktor yang memengaruhi seberapa baik kinerja item baru di pasar. Penelitian ini bertujuan untuk mempelajari dan memberikan penjelasan. Proses penciptaan produk baru yang dilakukan di toko ambyar wonoayu untuk bersaing dengan perusahaan rival.

This Community Service activity aims to analyze the role of branding in the success of the Rengginang Bu Anik UMKM. The Community Service Activity method used is qualitative, by combining in-depth interviews, participatory observation, and content analysis. The results of Community Service Activities show that branding plays a significant role in building a positive image and reputation for MSMEs and differentiating themselves from competitors. The process of establishing a brand identity, selecting visual elements, logos and packaging that support the brand image, as well as the use of social media and online marketing have a positive impact on the success of MSMEs. Apart from that, an effective communication strategy and the influence of branding on increasing sales and business growth also proved important in the context of Rengginang Bu Anik. However, this Community Service Activity also identified several obstacles faced by MSMEs in implementing branding strategies, such as limited resources and a lack of understanding of the importance of branding. Therefore, solutions and recommendations are provided to overcome these challenges and take advantage of opportunities in developing MSME brands. This Community Service activity provides in-depth insight into the role of branding in the success of MSMEs and can provide practical guidance for other MSMEs in developing their brand.

Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) mengharuskan pemilik usaha mempunyai suatu strategi yang dilakukan dalam pemasaran produknya guna meningkatkan daya saing serta dapat mengembangkan potensi usahanya. Salah satu strategi dalam hal tersebut yaitu branding, branding dilakukan untuk mewujudkan adanya wajah atau identitas dari suatu usaha tersebut. Jika memiliki usaha namun tidak memiliki branding, maka kegiatan berusaha tersebut bisa dibilang kurang maksimal dan kurang bersaing dengan yang lain. Branding juga dapat dimanfaatkan sebagai sarana informasi dan komunikasi untuk mengenalkan dan memperkuat brand awareness dari usaha tersebut. Adanya kegiatan pengabdian kepada masyarakat ini terfokuskan pada kegiatan branding UMKM di Desa Tegalrejo, Kecamatan Dringu, Kabupaten Probolinggo. UMKM tersebut yakni UMKM Tahu Tempe Pantura dan UMKM Bila Catering yang keduanya bergerak di bidang kuliner. Kegiatan branding ini dilakukan untuk menjawab dan memberikan solusi atas semua kendala dan masalah yang dialami oleh para pemilik UMKM tersebut. Kendala yang dihadapi oleh para pemilik UMKM yaitu kurangnya pemasaran produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menanamkan pemahaman mengenai branding dan melakukan pendampingan branding. Dari kegiatan tersebut, kami berharap dapat memberikan efek positif dalam pengembangan potensi UMKM Desa Tegalrejo sebagai upaya peningkatan daya tarik dan penjualan.

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Penguatan usaha mikro, kecil, dan menengah memiliki kepentingan strategis yang besar, karena memiliki potensi untuk turut berkontribusi dalam kegiatan ekonomi masyarakat, seperti menjadi sumber pendapatan utama untuk meningkatkan kesejahteraan sebagian besar rakyat. Keahlian UMKM penting karena meningkatkan produktivitas dan efisiensi UMKM. Dalam menerapkan model pengelolaan UMKM, perlu dilakukan analisis Strengths, Weaknesses, Opportunities and Threats (SWOT) terhadap operasional sehari-hari terkait dengan aspek bisnis, sehingga UMKM mengetahui perkembangan usahanya secara umum. dan menghargainya.

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

Tourism has a goal of helping the country's economy. Therefore it is necessary to develop tourism that can help local people by creating jobs and increasing regional income. Tourism development can be carried out in areas that have tourism potential, such as in Wonosalam Village, Wonosalam District, Jombang Regency. One of them is the Kebon Kopi tourist attraction located in Sumber Gogor, Mangirejo Hamlet, Wonosalam Village, where there is a program to develop coffee gardens as camping ground locations to increase its natural tourism potential. The research method uses qualitative methods with data collection techniques through observation, interviews and literature review. The results of the discussion show that the development of the camping ground in Wonosalam Village, Dusun Mangirejo requires a coffee plantation development strategy with the concept of attracting tourists or visitors and opening up the tourism economy.  

This research is motivated by several crucial roles in achieving effective team performance. In understanding team leadership, a strong theoretical and conceptual framework is needed. Team leadership also influences team performance motivation. Effective leaders can influence team motivation through effective communication, providing positive feedback, providing rewards and recognition, and creating a supportive work environment. The key factors that influence great team performance also need attention. factors such as team trust, collaboration, effective communication and leader support are major factors that contribute to great team performance. This study uses the literature study method and aims to determine the role of leadership in organizations. In conclusion, team leadership plays an important role in achieving effective team performance in organizations. By understanding a strong theoretical and conceptual framework, leaders can develop the practical and strategic insights needed to lead teams effectively. Effective leaders influence team performance motivation, manage conflict, build teamwork, and create a supportive work environment. The importance of effective team performance is also underpinned by the key factors that influence great team performance. In practice, leaders must be able to apply these insights practically to achieve the desired results.

Penelitian ini bertujuan untuk menemukan model penerapan pendidikan karakter gemar membaca melalui program literasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Subjek penelitian terdiri dari kepala sekolah, dan guru. Data dikumpulkan dengan menggunakan instrumen pedoman wawancara, pedoman observasi, dan pedoman analisis dokumen. Teknik analisis data yang digunakan yaitu teknik analisis data model interaktif Miles dan Huberman yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa pendidikan karakter gemar membaca melalui Program Literasi Sekolah di SDN 89 Pekanbaru, SDN 135 Pekanbaru, SDN 17 Pekanbaru, SDN 035 Taraibangun dilaksanakan melalui: 1) Fase pembiasaan yang meliputi pembiasaan membaca selama 10-15 menit dan kegiatan lain yang dapat membangun budaya literasi serta pengondisian lingkungan fisik ramah literasi; 2) Fase pengembangan yang meliputi pengembangan kemampuan literasi melalui berbagai kegiatan non akademis serta pengupayaan lingkungan sosial dan afektif sebagai model komunikasi dan interaksi literat; 3) Fase pembelajaran yang meliputi pelaksanaan pembelajaran menggunakan beragam strategi literasi dan pengupayaan sekolah sebagai lingkungan akademis yang literat melalui pengembangan keprofesian.

Menghadapi tantangan dan peluang di pasar ini, Indonesia telah mengadopsi berbagai strategi. Fokus utama strategi ini termasuk peningkatan produksi domestik, diversifikasi energi, peningkatan infrastruktur migas, dan kerja sama regional dan internasional. Meskipun telah dilakukan upaya yang signifikan, masih terdapat tantangan yang perlu diatasi, seperti peningkatan efisiensi produksi, mengurangi ketergantungan pada impor migas, peningkatan daya saing global, dan menghadapi perubahan kebijakan. Dalam rangka menghadapi tantangan ini, rekomendasi termasuk peningkatan investasi, perbaikan kebijakan energi, penguatan regulasi perdagangan, dan pengembangan kapasitas pengelolaan sumber daya migas. jurnal ini memberikan wawasan bagi pemerintah, pelaku industri, dan pemangku kepentingan dalam mengembangkan strategi yang efektif untuk memperkuat posisi Indonesia di pasar ekspor migas dan mendukung pertumbuhan ekonomi yang berkelanjutan.

public health is an important issue that requires serious attention from business people, especially in the food sector. This study aims to explore healthy product development strategies in the context of food entrepreneur business as an innovative approach to improve people's nutritional status. Through a qualitative approach with case studies of several successful food entrepreneurs, this study analyzes the strategies used in the development of healthy products and their implications for improving the nutritional status of the community. The results showed that the selection of high-quality raw materials, the use of modern production technology, creative promotion, and cooperation with related parties are some of the effective strategies in the development of healthy products in the food entrepreneurial business.

Sumbawa Besar Regency is one of the regencies in the West Nusa Tenggara region which has very abundant forestry resources. The forest is used as a business engaged in the extraction of forest products which is processed into various kinds such as Sumbawa oil which is produced in Kelungkung Village, Batulanteh District. The raw materials for making Sumbawa oil are obtained directly from the mountains and forests in the region which are efficacious as traditional medicines. The purpose of this study was to obtain a strategy and determine strategic priorities in the development of the Sumbawa oil agro-industry in Kelungkung Village, Batulanteh District. The stages of this research started with a field study by interviewing Sumbawa oil agro-industry players in Kelungkung Village, Batulanteh District. The analytical method used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and the QSPM matrix to obtain strategic priorities. Based on the results of the study, it was found that the position of the Sumbawa oil agro-industry was in quadrant I, namely supporting an aggressive strategy. Furthermore, based on the research results obtained by the QSPM matrix, 9 alternative strategies were obtained, and the prioritized strategy was to maintain and improve product quality according to tradition as a natural medicine that was of interest to consumers.

This study aims to explain the importance of developing teacher professional competence as a key factor in improving student learning outcomes. In the context of education, the teacher's role is not only limited to conveying subject matter, but also involves the ability to plan, implement and evaluate the learning process. In an era of education that continues to develop, teachers must be able to face new challenges that arise, such as technological developments, curriculum changes, and the diverse needs of students. Therefore, teachers need to continue to develop their professional competence in order to meet the increasingly high demands and expectations from society, students, and the education system. The development of teacher professional competence includes various aspects, such as in-depth academic knowledge, effective teaching skills, ability to adapt to change, and a positive professional attitude. Teachers who have good professional competence are able to present a conducive learning environment, facilitate productive interactions between students, and provide constructive feedback. In this study, an analysis was conducted of various methods and strategies for developing teacher professional competence, such as training, supervision, mentoring, and collaboration between teachers. In addition, the factors that influence the success of teacher professional competence development are also discussed, including school leadership support, a conducive work environment, and teacher motivation in self-development. The results of the study show that the development of teacher professional competence has a significant effect on student learning outcomes. Teachers who have good professional competence are able to design interesting lessons, choose strategies that suit the needs of students, and provide effective feedback. This has a positive impact on the involvement of students in learning and increasing their academic achievement.