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Development of products and services to the community is the key to success in business ventures.  UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.

Kalirungkut Village is an area that has various potentials. One of the superior potentials of the village located in Rungkut District, Surabaya is Micro, Small and Medium Enterprises (MSMEs). Many MSME actors have joined the Kalirungkut MSME Association. Association member products are dominated by food and beverages. In addition, there are several MSMEs selling crafts. On the other hand, running a business is not an easy thing. Many MSME actors are constrained, both internal and external constraints. Based on surveys and observations, the main problem faced by members of the Kalirungkut MSME Association is marketing which is still simple and traditional so that it affects the slow, even stagnant, development of MSMEs. Therefore, the East Java MBKM "Veteran" UPN "Veteran" KKNT Group of 85 took the initiative to organize digital marketing socialization which aims to provide knowledge and skills to market products digitally. This socialization had a positive impact in the form of increasing the awareness of MSME actors to start engaging in digital marketing.

Snack-producing, buying, and selling micro, small, and medium enterprises (MSMEs) in Surabaya are the partners in this community service project. In the city of Surabaya, MSMEs that have transformed into Community Service Partners have been around for almost a decade. However, there is still a lot of work to be done in the digital space for its marketing efforts. As a result, these MSMEs receive assistance in enhancing their marketing system with the assistance of digital marketing in order to support improved sales activities and expand their business objectives. Additionally, assistance with marketing their products through digital media accounts is provided to MSMEs. Instagram and Tiktok, in addition to digital media administration.    

Development of products and services to the community is the key to success in business ventures.  UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.

Based on Law No. 20 of 2008, MSMEs are referred to as business activities that stand independently in the form of groups or individuals which are not business activities of a branch company. MSMEs play a very important role in the lives of Indonesian people because many Indonesians make a living from selling through MSMEs. There are still many problems that occur in the world of MSMEs in Indonesia, one of which is the lack of product innovation by MSMEs. There are still many MSMEs that only produce food that has spread widely in Indonesia so that the resulting competitive value is very tight between MSMEs. With these problems to help solve the problems faced by MSMEs, a product innovation assistance is held. This assistance is carried out to create a new product innovation in the form of mustard sticks which will later become the newest product in the Fostered MSMEs.

Micro, Small, and Medium Enterprises (MSMEs) are an activity that is one of the sources of the country's economic power. The purpose of this observation activity is to determine the 7P marketing mix strategy implemented by PT Bayou Berjaya Indonesia, which started its business in the midst of a pandemic. The pandemic in Indonesia has had many negative impacts on business turnover in Indonesia, especially in the food and beverage sector The research was conducted using descriptive and observative methods by conducting in-depth interviews on the business that is My Kripick. The results of the research (the product becomes a trend maker in the West Java market. (2) Product prices can compete with the market. (3) Offline stores are the main place for increased the turnover. (4) Promotion is carried out through soft selling metode. (5) Manager level consists of two people, chief operational officer and chief marketing officer. (6) Using a ready stock system. (7) Using a unique design product.

Community  Service  Partners  in  this  activity  are  Micro, Smalland  Medium  Enterprises (MSMEs) in  the  business  of  producing  and  selling  culinary in karawang.  This MSME  has  been  in  Karawang city  for  more  than  30  years.  However,  the  marketing system that used is still very minimal and conventional. Forthis reason, MSMEs need to be  given  training  on  the  importance  of  using  digital  marketing  so  that  the  marketing system can be better to achieve the desired targets and can support better sales activities. In  addition,  MSMEs  also  provide  assistance  in  creating  business  accounts  in  digital media  such  as  Google  Business  and Instagram,  and  how  to  manage  this  digital  media optimally Output fromthis ativity is a Google business and InstagramBusiness account, scientific articlepublished in national journals, and activity reports. The method used is by provide training to create accounts in digital media for the MSME and how to manage it optimally. The results showed thatdigital marketing strategy assistance by Community Service Partners can be followed up with periodic guidance that can be done effectively and  optimally  in  supporting  MSME  marketing  activities  to  increase  sales  of  MSME businesses

Shallots are a spice plant that is very easy to find in various regions, especially in Nganjuk Regency. Red onion is a commodity with a short shelf life. The tubers rot easily due to their high water content. During the main harvest, red onion production is abundant, the selling price drops, causing losses to farmers. To overcome this, it is necessary to manage red onions, including making fried shallots because fried shallots are often used by the community as a cooking spice or as a complement to the daily food menu. This phenomenon is utilized by Puspita Makmur managers to produce preparations from shallots. The KKN-T 67 Musir Kidul group helps Puspita Makmur MSMEs to attract public interest so that they can reach all groups by innovating product diversification. The product made is in the form of making Fried Shallot products.  

Agriculture can be introduced to the community through outreach involving the use of questionnaires, training, and assistance in making food from agricultural products. In this activity, Matching Fund Real Work Lecture students have developed tools and equipment used to support socialization events for making food from agricultural products so that they can be used for a long time and provide benefits to the community. Apart from that, the Matching Fund Real Work Lecture students also created publication articles and activity videos to introduce profiles and methods for making food from agricultural products. There is a socialization stage, the community is given an understanding of the importance of innovation to increase the selling value of agricultural products. For example, teaching about Porang plants, which are not only sold raw, but can also be processed into flour and made into village food. Furthermore, the mentoring stage is carried out to ensure that participants understand their duties and responsibilities and maintain good coordination during the event. The results of the dissemination of Training and Making Village Typical Products with Agricultural Product Diversification have shown a positive impact. Students of the Matching Fund Real Work College and the people of Cupak Village have succeeded in producing processed products such as cookies, kastengel, cendol and cireng.

Assistance Activities UMKM in improving Branding and Packaging at UMKM Omah Dayang this aims to improve the quality UMKM because in digital branding products, development is carried out such as product rebranding, marketing and design. Products that are rebranding to ade value to the product UMKM Omah Dayang. Branding improvement activities UMKM Omah  Dayang carried out with three stages, namely the first packaging design, logo updates and also social media. The packaging design process is carried out  to increase consumen attractiveness, because attractive packaging can have high selling power. The next is social media which is carried out so that the product is more attractive UMKM Omah Dayang can  be  reached  outside  the  Blitar   City   area   and Increase sales.

Papungan’s one of the villages in Blitar Regency where most of the population are farmers and mostly cultivate rice crops. The effort was made by farmers to meet the needs of the community, but still in limited quantities. From the results of interviews with farmers in Papungan village, they complained a lot because the rice crop was still relatively low, due to the scarcity and high price of fertilizers. By making PGPR (Plant Growth Promoting Rhizobacteri) organic nutrients, it is a consortium of bacteria that actively colonize plant roots which play an important role in increasing plant growth, crop yields and land fertility. This study aims to optimize the profitability of rice farming in Pappungan Village. The results of the profit optimization calculation using the Goal Programming method. This study uses primary and secondary dta, and the purpose of this study aims to solve the problem of limited resources optimally with the Goal Programming method. Based on the results of the discussion of calculations using the goal programming method, the conclusion of the optimization of rice crops and applied using LINGO software, obtained optimal results, namely Z = 424.7647 with three goals achieved, among others, the production yield reached 27,640 Kg and the selling price of rice crop production reached Rp 18,000 / Kg with production costs required for rice crop production for per hectare of Rp 61,980,000. For the results of the goal achieved (goal) optimization of crop patterns, Papungan Village farmers are recommended to plant type B rice.

As the main community within the scope of Islamic boarding schools. the role of the santri, who daily seek religious knowledge, is still needed for the sustainability of the institutional economy to meet future needs. By forming an entrepreneurship program that facilitates students, they will learn directly in the world of business by selling food products. it is also wrong to support the needs of the institution in the future. the purpose of conducting this research is to find out what efforts are made on the role of santri in the economic cycle of Islamic boarding schools. This study uses qualitative research methods with an ethnographic approach. and the theoretical basis used as an analytical knife is the structural-functional theory put forward by Talcot Parson. data collection using interviews, observation and documentation

Street vendors are the dominant informal economic activity in urban areas. These street vendors are a form of scale economic activity that can produce and or distribute goods and services. Goods sold on roadside and in city centres that are busy with visitors provide necessities for the lower middle class, but it is not uncommon for people from the upper middle class to buy wares from street vendors. The purpose of writing this research is to. This study uses a normative juridical method. The results showed that the street vendors in the UPN Veteran Jakarta environment had filled the sidewalks on the road in front of the UPN Veteran Jakarta campus. Which is where the road or sidewalk should be used by pedestrians so that it is difficult for pedestrians to pass through the road because the road is narrow and there are many vehicles passing by. Thus, it can be concluded that the existence of street vendors, especially those selling in the UPN Veteran Jakarta Campus Pondok Labu environment, clearly violates laws and regulations. This is because the stalls used by street vendors for selling use roads and sidewalks which can disrupt traffic order and deprive pedestrians of their rights. Apart from that, this also damages the beauty of the city's spatial planning which causes the locations where street vendors sell their goods to look shabby and dirty.

At this time, international trade has become an important part of business development. This is demonstrated by the development of multinational companies. International trade is the exchange of products between countries. This entails buying and selling of products between other countries, as well as transactions between people from different countries. This research data collection approach is a secondary data collection technique. Data collection in research research was carried out by means of a literature study. Data analysis in this study used descriptive analysis, namely by describing the data qualitatively in the form of sentences and statements to make it easier to read and understand the data. Based on the results of the research, it was found that the main factors influencing international trade in the State of Indonesia with the current conditions are the potential of the State of Indonesia in producing or the resources it owns as well as requests from other countries. exports, foreign tourists and e-commerce which can increase the amount of national income of the State of Indonesia. In addition, the negative impact of globalization on international trade in Indonesia is an increase in the number of imports, economic inequality and acceptance of foreign culture which can reduce the amount of national income of the Indonesian state and kill local industries in Indonesia.

Competition in the business world has various ways by each business actor. Judging from the application of the principles of business competition in Indonesia, there are several rules that contain matters in carrying out the business world. All provisions contained in the laws and regulations regulate the rights and obligations of every business actor in running his business. Given the content of Law No. 5/1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition describes several actions or practices that are prohibited in competing to develop the business of every business actor in Indonesia. One of the prohibitions in the world of business competition is the practice of predatory pricing or commonly referred to as the act of selling at a loss. This practice is an act of selling products from production at prices far below the proper average. This study will discuss one of the case studies related to selling at a loss that occurred in the cement industry in Indonesia, especially in the province of South Kalimantan. Cement Conch which is a product of PT. Conch Cement was the party that was reported on the grounds that there was an alleged monopoly action in the form of a loss-selling practice. Conch cement companies are reported under the provisions of the article in the business competition law. In accordance with the KPPU's decision issued, stated that conch cement was proven to have carried out this practice. Regarding monopoly practices carried out by conch cement companies, we will review the legal consequences and responsibilities based on the applicable laws and regulations.

Meranti sponge cake culinary, started by an ordinary housewife who has a hobby of making cakes so that it is liked by family and even neighbours, eventually became a small business flooded with orders from neighbours. Bolu gulung Meranti is growing rapidly and has even become one of the typical souvenirs of Medan. Product attractiveness is everything that traders/sellers can offer to be noticed, requested, sought after, purchased, consumed by the market as a fulfilment of market needs or desires. The purpose of this study is to examine the background of the existence of Meranti sponge cake culinary, to find out how much Meranti sponge cake is enjoyed, to find out how Meranti sponge cake marketing techniques. This is a qualitative descriptive study with a literature study research method through decision studies sourced from journals of previous research results. The results of the review study show that Meranti's enthusiasts are greatly increasing by around 5% - 10% per year. The marketing techniques carried out by Meranti are improving product quality by innovating, increasing or expanding branches/shopping access (shopeefood, grabfood), making interesting new products so that consumers are interested in trying, increasing the potential of employees to help smooth the selling of Meranti sponge cake.

The development of world globalization at this time has resulted in all countries having to be able to adapt to the changes that have occurred. One of the impacts of globalization is the growing development of international markets which has led to more open export and import activities between countries. Export activities are activities of selling goods abroad, while import activities are the opposite, namely activities of buying goods from abroad. The development of import and export can improve the country's economy if it is managed effectively. Commodities that are often exported and imported are the non-oil and gas sector. Non-oil and gas itself stands for non-oil and gas. Export and import activities in the non-oil and gas sector in each province tend to be different and fluctuate, one of which is in West Java Province. This analysis aims to determine the development of the non-oil and gas export-import sector in West Java Province. The research method used in this analysis is to use qualitative methods by collecting data using literature study techniques collected through data from West Java BPS (Central Statistics Agency) regarding non-oil and gas exports and imports according to Goods Class (Millions USD) in 2013-2017. The results of this analysis show that (1) the export-import performance of the group of non-oil and gas goods in West Java Province from 2013 to 2017 shows an instability that can be seen in the value of imports, then an increase in the value of exports; (2) The trade balance shows a positive value, meaning that foreign trade in the non-oil and gas sector is dominated by exports.

Buying and selling is a legal relationship that has rights and obligations between the parties, including house buying and selling transactions through a House Sale and Purchase Agreement (PPJB) and Sale and Purchase Deed (AJB) carried out in front of a notary. The study has a goal, namely to find out and analyze the validity of buying and selling transactions of houses in the perspective of the Civil Code. Juridical-normatic is used as a research method whose approach is in the form of laws and literature studies. The result of this study is a house sale and purchase agreement, namely a special agreement whose rules are contained in Article 1457 of the Civil Code. The validity of this sale and purchase refers to Article 1320 of the Civil Code concerning the legal terms of the agreement. Buying and selling houses is carried out through various stages, namely the preparation of PPJB, payment of seller and buyer taxes and the process of transferring the name in AJB before a notary. Legitimacy can occur if the making of this agreement is not because there is a forced withdrawal from any party,, does not violate the provisions of laws and regalutions, decency and the public interest.

The sale and purchase of ships carried out by institutions with Indonesian citizenship and foreign countries must pay attention to various basic principles regulated by the government. These basic principles are used and must be established for the preparation of a contract so that the parties avoid things that can harm both the seller and the buyer in terms of administration in government. The administration of buying and selling ships is included in the class of buying and selling goods whose legality of ownership must be in accordance with the standards set by the government. When buying and selling or procurement contracts are regulated based on international private law which contains several theories related to the preparation of an agreement or contract. If a ship purchase agreement does not fulfill one of the administrative elements set by the government, the agreement is considered invalid or canceled. The validity of an agreement that has been made by the parties according to Gunawan Wijaja, namely the agreement must contain validity, both the validity of which is questioned by one of the parties or other matters. In implementing the sale and purchase agreement of ships between Indonesia and foreign countries, it must be by the provisions of the sale and purchase agreement that has been determined, which can refer to agreements in international private law. It is hoped that the government of both Indonesia and foreign countries can make a wise decision in determining the cancellation of an agreement by examining or exploring further the causes of the cancellation of the sale and purchase agreement.  

In Indonesia today many people work as traders. Trading is done to buy and sell, one of which is the sale of consignment or selling point. In this study using field research methods with data collection in the form of interviews with informants. The results of this study indicate that consignment sales were carried out in marketing Mbah Wiji's cassava chips products by entrusting the products to a number of stalls around the production house.