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Excessive fat accumulation is called obesity. Obesity occurs at all ages, but is most common in the first year of life, at school age and in adolescence. The main behavioral and risk factors for obesity include an unhealthy or unbalanced diet, lack of beneficial activities, such as smoking, and lack of fiber, such as vegetables and fruit. Therefore, preventing and controlling obesity is very important. Nutrition education is an educational approach that functions to increase teenagers' knowledge, attitudes and behavior towards nutritional problems. Education can be done using media, one of which is posters. Posters are a type of media that contain health information with a combination of clear visuals to attract readers' attention. Posters as a health promotion media have the advantage of increasing awareness, trust and attitudes towards health. The aim of this research is to develop poster media for obesity prevention for students at Senior High School 5 Surakarta. This research method uses Research and Development (R&D), with the ADDIE model being developed in 5 stages, namely (Analysis, Design, Development, Implementation, Evaluation). The results of this research showed that the assessment of poster media from stage 1 material experts was 59% inadequate, stage 2 material experts were 62% with decent results, and stage 3 material experts were 76% with decent results. Stage 1 media experts were 88% very decent results, and stage 2 and 3 media experts were 100% very decent. The media aspect got a percentage result of 91%, the media usefulness aspect was 89% which was very feasible. Overall, the average final assessment score was 89.9%, a very decent category. And a field trial was carried out which was attended by 30 students, producing results of 85% from the media aspect and 84% from the media usefulness aspect, including the very feasible category, so it can be concluded that the media developed is "very suitable" for use in preventing obesity in teenagers in Senior High School 5 Surakarta.

Leads Property Service Indonesia is a company operating in the services and services sector. PT. Leads Property Service Indonesia is widely known and many buildings use PT's services. Leads Property Service Indonesia for rent office space including the BRIpens Tower Building. To promote the office building area that will be rented only through the website so that there are problematic factors such as the lack of being able to go directly to provide brochures with clients because the website and social media promotions are more dominant and rental prices are less competitive with competitors in other companies. The solution is an evaluation so that it can become a future benchmark for marketing strategies for renting office buildings at the BRIPens PT Tower Branch Office. Leads Property Service Indonesia using the SWOT method. In essence, the SWOT method is a field of science that uses reasoning about the environment's internal strengths and weaknesses and also external opportunities and threats, then calculated using IFAS or EFAS using variables from these 4 parameters.

Businesses must use social media if they want to survive in this modern era. Almost all industries need social media to increase market share, boost brand credibility, and increase customer trust. Social media is also necessary for the transportation industry to function properly. Until now, there has not been much research on transportation related to marketing activities on social media, especially buses. This study provides a new perspective on efforts to improve SMMA purchasing decisions. It was found that customer experience and promotion variables are necessary as mediating variables between SMMA and purchase decisions. This study collects and analyzes quantitative data. In this study, purposive sampling method was used to 506 sample bus passengers at PO Bejeu Jepara. The empirical model was tested with Smart PLS 4.0 software.

The Sanghyang Permana Balaniksa site is one of the historical remains of the Galuh Pangauban Kingdom. The Sanghyang Permana Prabudigaluh Salawe site is one of the historical relics of the Galuh Pangauban Kingdom. This research outlines efforts to promote religious and cultural tourism at the site, which also acts as an educational resource and cultural destination. This study used descriptive qualitative method. Promotion of religious and cultural tourism at Sanghyang Permana Balaniksa with the hope of increasing visitors and becoming better known to the public, one of which is using the social media Instagram. Promotion uses new breakthroughs to increase attractiveness, where social media becomes an effective and efficient tool for promoting culture in the region. Using social media requires creativity in terms of composition and sentence structure that attracts social media users. It is hoped that promotion via Instagram can be significant in increasing public interest in visiting the Sanghyang Cipta Permana Site in Bojongmengger Village.

Tuberculosis is an infectious disease caused by the Mycobacterium Tuberculosis germ, which mostly attacks the lungs. The problem of controlling pulmonary tuberculosis has been implemented in many countries since 1995, but it remains a health problem in the community that causes high mortality among infants, children, adolescents, and seniors. One of the government programs in controlling pulmonary tuberculosis is the Joint Movement against tuberculosis in education units, the targets in the program are students, teachers, and education personnel from kindergarten to senior high school by providing health promotion. Data collection conducted by researchers found a health center with the highest incidence of pulmonary TB in children in Banjarmasin city, there is one elementary school closest to the health center. This study aims to provide health promotion through leaflet media on students' knowledge about the prevention of pulmonary tuberculosis at SDN Sungai Lulut 8 Banjarmasin. This study used quantitative research Pre-experimental method with a one group pretest-posttest approach. The population in this study were 199 people. The sampling technique used was purposive sampling with a sample size of 67 students. This research instrument uses a questionnaire. The statistical test used is the Wilcoxon signed rank test. The results show that there is a difference between before and after giving promotion.

This research aims to analyze the mediating role of customer satisfaction on the influence of brand image and promotion on customer loyalty among users of skintific skincare products in Solo Raya. The population in this study were all users of skintific skincare products in Solo Raya who had used skintific products for at least the last 6 months and the total sample in this study was 96 respondents. The variables used in this research are brand image, promotion, customer satisfaction, and customer loyalty. The data used in this research is primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) and the SmartPLS 4.0 program. The results of this research show that brand image and promotion have a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer loyalty, promotion has no significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to mediate The influence of brand image on customer loyalty and customer satisfaction are not able to mediate the influence of promotions on customer loyalty.

Advances in information technology have become a major influence on society in meeting needs, quality and convenience. One example of technological progress is online sales. E-commerce or online shops can make it easier for people to shop with time efficiency, accuracy and quality and can make it easier for the shop to sell because it can promote the products it sells more widely and get maximum profits. This research focuses on designing the UI/UX for cosmetic sales at beauty cosmetic stores. Researchers found problems in beauty cosmetic stores in that store management was still manual, only using social media as promotion without an online sales platform so that the income obtained from sales was not optimal. The method used in designing the UI/UX for selling cosmetics at this beauty cosmetic shop is using the prototype method. The results of this research are the UI/UX design for selling cosmetics at beauty cosmetic shops which can make it easier for beauty cosmetic shops to market their products. It is hoped that this learning media can increase people's interest in shopping at beauty cosmetic stores.

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

  The purpose of this study is to analyze the relationship of Promotion to Buying Decision and Hedonic Shopping Motivation as intervening variables. The independent variable analyzed in this study is Promotion. The dependent variable analyzed in this study is Buying Decision. The intervening variable in this research is Hedonic Shopping Motivation. The sample used in this study consisted of 100 tourists from Grand Maerakaca. Sampling was done by purposive sampling method by distributing questionnaires. The data analysis in this study used the Structural Equation Modeling (SEM) analysis method. Data analysis in this study used discriminant validity tests, reliability tests, model quality tests, and hypothesis testing with the help of SmartPLS 3 data processing software. The results show that Promotion has a positive and significant effect on Buying Decision, Promotion also has a significant positive effect on Hedonic Shopping Motivation and Hedonic Shopping Motivation has a significant positive effect on Buying Decision. Another result of this research is that Promotion has a significant positive effect on Buying Decision Hedonic Shopping Motivation as an intervening variable.

Technological developments have changed consumer behavior in purchasing fashion products, especially through online platforms and social media. Viral marketing and live streaming are the main strategies in influencing purchasing decisions by reaching consumers widely and in real-time. This research aims to explore the influence of these two strategies on consumer purchasing decisions at the Nabila Fashion Store. This study identified several problems such as less interesting viral content, lack of product explanations from influencers, unstable networks during live streaming, promotions that are too long, and lack of consistency in promotions via social media. Based on this background, the research problem formulation includes the partial influence of viral marketing, the partial influence of live streaming, and the simultaneous influence of both on consumer purchasing decisions. The research results show that both viral marketing and live streaming have a significant influence on purchasing decisions. Viral marketing helps in disseminating product information quickly and effectively, while live streaming provides direct experiences to consumers, influencing purchasing decisions through real-time interactions and exclusive promotional offers. In conclusion, the implementation of viral marketing and live streaming can increase consumer purchasing decisions at the Nabila Fashion Store. Recommendations include improving the quality of viral content, improving network stability during live streaming, shortening the duration of promotions, and increasing consistency in promotions via social media to maximize influence on consumer purchasing decisions.

The purpose of this service is to find out how and how much influence the use of the management control system (SPM) and marketing strategies implemented at the Campus Coffee Shop has to improve quality so that it can survive in the competition of similar coffee shop businesses. Marketing development strategy for campus coffee shops (KOKAM). Several approaches that can help coffee shops around campus increase their attractiveness and business success include understanding the target market, strong branding, menu variations, special promotions for students, collaboration with student organizations, a comfortable and instagrammable atmosphere, promotions on Social Media. Conclusion Warkop campus coffee (KOKAM) is growing and attracting more customers, prioritizing the quality of the products sold, warkop is a comfortable place with affordable coffee prices with the aroma and taste of coffee being the main attraction, by creating a variety of different coffee flavors, take advantage of social media platforms to introducing warkop.

The promotion of online gambling through social media such as Instagram and WhatsApp is increasingly attracting public interest, even though it violates the law in accordance with Article 27 Paragraph (2) of Law Number 19 of 2016. Case at the Tanjung Karang District Court (Number 892/Pid.Sus/2023/PN .TJK) revealed that online gambling promotion is a criminal offense with the threat of prison sentences and fines. What is the criminal liability of perpetrators who promote online gambling products and what is the basis for the judge's considerations in imposing criminal penalties on perpetrators who promote online gambling products? Data analysis uses qualitative data analysis. The judge's decision is in accordance with applicable law, taking into account legal, sociological and philosophical aspects. In this case the judge placed more emphasis on the sociological and philosophical aspects. Hakim used Mackenzie's theory, emphasizing balance, artistry, intuition, and a scientific approach. Criminal liability must be strictly legally necessary to protect society from the negative impacts of online gambling. The criminal liability contained in decision number 892/Pid.Sus/2023/PN.TJK regarding online gambling promotion involves several defendants. This decision emphasizes the importance of law enforcement in maintaining justice and public security, and shows the appropriate application of the law to punish the promotion of illegal gambling.

Korean fever or often referred to as the Hallyu Wave is now continuing to grow along with technological developments and ease of internet access. Dikta and Law, by Dhia'an Farah, is one of the many popular fiction stories that is fortunate to be currently being broadcast as a series on WeTV. However, behind the success of the Dikta and Hukum story, there was controversy that arose. The name Jeno, one of the characters in the story Dikta and Hukum, has become a debate on social media, especially for NCT Dream fans. The reason is, Jeno is the stage name of one of the members of NCT Dream (Lee Jeno) and is considered to be used illegally in the Dikta and Hukum series. This controversy arose because the novel writer and series production party used the name Jeno without the permission of the name owner or his agency, namely SM Entertainment. This research aims to analyze copyright protection for the use of names and visuals of Korean artists (SM Entertainment) in the novel and series "Dikta and Hukum". This research uses qualitative methods with an exploratory study approach. Copyright regulations for the use of artists' names and visuals in literary works, novels and TV series are contained in Article 43 of Law no. 28 of 2014 concerning Copyright point d only states that the distribution of copyrighted content is not commercialized, it does not constitute a Copyright violation. Apart from that, this issue is also regulated in the Constitution of the Republic of Korea in Copyright Act Article 137. Dikta and Hukum works in both novels and TV series are both considered to violate copyright because of the use of the artist's name on the character and the artist's photo as promotional content. Even though the Dikta and Law case did not reach the court table, issues related to copyright violations in the K-pop world must continue to be raised and strict action will be taken against violators because it has become a habit that is considered permissible for many people.    

Micro, small and medium enterprises (MSMEs) play an important role in the Indonesian economy. Tulungagung Regency is one of the regions in East Java that has quite large MSME potential. Even though they have quite large income potential, MSMEs in Tulungagung also face a number of challenges such as a lack of knowledge among business actors regarding promotional media, use of technology, use of social media, as well as obstacles related to marketing and market access that does not reach many groups. One effective solution to overcome the obstacles faced by MSMEs is a business mentoring program, which enables MSMEs to acquire the knowledge and skills needed to design and implement effective promotional strategies. The data collection method uses primary data through interviews, observation, practice, and documentation and secondary data, using literature. The analysis used in mentoring MSMEs is a descriptive method with a qualitative approach in the form of descriptions and narratives complete with pictures and explaining conditions during mentoring MSMEs. Efforts to optimize promotional media through business assistance is a program used to help improve better promotional methods so that they can expand the marketing reach of MSMEs, especially in Tulungagung Regency. The flow of assistance carried out is, program introduction, delivery of material, implementation of promotional media practices, and closing. This activity was carried out in Tulungagung Regency, with a target of assisting 32 businesses every month. With this systematic approach, it is hoped that MSMEs can increase the visibility of their products, expand market reach, and build a strong brand identity. In addition, active participant participation and input from them also allows the program to continue to be improved and adjusted to be more effective in the future.

In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which is also carried out by MSMEs. Use of e-business, e-commerce and social media to support MSMEs in the areas of promotion, marketing and sales. The purpose of this research is to identify the business income obtained and the importance of implementing digital marketing after using digital marketing. The results of this research found the importance of implementing digital marketing in the process of advancing micro, small and medium enterprises (MSMEs). So Digital Transformation can help organizations change the way they operate, increase their ability to adapt to change, and improve the quality of their services.    

The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.

This research aims to design packaging and promotional media for the Lebaran edition of Tango Walut products with a focus on increasing consumer appeal in the competitive modern market. The design process includes in-depth analysis of products and markets,exploration of creative ideas, development of attractive designs, and implementation of effective marketing strategies. The resulting packaging design displays typical Eid visual elements with bright colors and illustrations that evoke the spirit of celebration. The marketing strategy implemented involves offline marketing and online marketing with social media campaigns, both of which are designed to increase consumer awareness, interest, desires and purchasing actions. The final result of this design is expected to increase the visibility and sales of Tango Walut products during the Eid period, as well as strengthen the brand's position in the FMCG market.

Website is an existing facility on the internet, and is one of the alternative means of information and promotional media used to get new news. The purpose of making the site of SMK Negeri 1 OKU Selatan is to assist in promoting and informing the School so that it is easy to access by all people wherever they are. Therefore this study took the initiative to Build a School Website at SMK NEGERI 1 OKU SELATAN using PHP & MYSQL as a means of promotion and information. The research subjects in this thesis are South OKU 1 Public Vocational School The software used in making South Oku 1 South Vocational School website is Adobe Photoshop CS3, XAMPP, PHP, Sublime Text and MySQL. The result of this final project is a website for SMK Negeri 1 Oku Selatan, the website was developed using PHP and MySQL. The contents contained in the website are in the form of information about agencies such as: profile, department, gallery and contact that can be contacted at the SMK NEGERI 1 OKU SELATAN institution.

This research aims to analyze the factors that influence the success of cafe businesses in Padang City. The research method used is quantitative with multiple linear regression analysis techniques. The research results show that the factors that influence the success of cafe businesses in Padang City are business location, product quality, product price, promotions and customer service. The problems found when conducting this research were that the marketing strategy was still lacking, there were many competitors, and the condition of the café building was still inadequate. The solution to the problem is, increasing marketing through social media, the products produced must be more varied and of better quality and provide a delicious and unique taste so that they can satisfy customers and the business is able to compete in market share, decorating the place to make it look more unique and attractive so that customers feel at home relax in a comfortable room. This article was prepared by observation, collecting data in interviews, and documentation. The results of this research show that customer satisfaction depends on the products produced and the services provided by employees.

Social media has become a very effective and efficient tool to promote products and services, including in the agricultural sector. The training was held at the Sumber Jaya Catfish Farmers Group Perum Griya Asri I Tambun Selatan District, Bekasi Regency and aimed to improve the ability of its members to utilize the Facebook platform as an effective and efficient promotional media. The methods used in this training include presentations, direct practice, and group discussions. Training materials include making accounts and Facebook pages, promotional content strategies, as well as interaction management techniques with customers. The results of this training showed an increase in the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group. Participants are expected to be able to create and manage Facebook pages, as well as design interesting content to increase visibility and sales. This training is expected to be a model for other farmer groups in utilizing social media to expand the market and improve the welfare of group members. The activities of implementing community service with the target of the purpose of the Community Service (PKM) implementing team to make field observations are to directly observe the location of the target area. The outputs to be achieved are: Publications in Print or Electronic Scientific Journal Articles in accredited national journals, articles in national journals are not accredited and local, articles in print or electronic media, both national and local, implementation documentation with photos of activities, and improvement the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group.